Free iPhone App from Standard Publishing Helps Christians Share the Gospel CINCINNATI — August 21, 2009 — Standard Publishing has entered the booming iPhone application market with the creation of their first app. Based on Tony Jeary’s book, Purpose-Filled Presentations, the free app presents instruction and insight to help Christians better communicate their faith. (Download it now at http://a.tapstack.com/jeary/pfp) With over 1,600 downloads since July 1, the app is equipping Christians all over the world with techniques for sharing their testimony and leading Sunday school classes, small groups, or worship services. Like the book, the app is designed to provide any Christian with easy-to-follow tips that increase confidence, enhance credibility, and maximize response, all contributing to the effectiveness of their testimony. Sarah Felkey, the Marketing Manager responsible for the development of this application, originally saw it as a promotional piece, but soon discovered that it was a product all its own. “We are reaching an entirely new audience who might not have known about Purpose-Filled Presentations otherwise. By offering this app, we generate sales for the book, but we’re also getting valuable content out to more people through this channel.” For retailers, the app also functions as a limited preview of the book, giving a more in-depth cross-section of the content than the first chapter featured on the book’s Web site, www.purposefilledpresentations.com. The book sold well into the retail channel at its release, but the application drives more interest for the book from both readers and retailers. Standard Publishing’s president, Larry Carpenter, looks forward to new opportunities with iPhone applications. “This first application was intended to gauge the response to this new content delivery method. With this level of demand, we are pursuing more mobile applications.”
Kari Freudenberger, Standard Publishing’s Web Marketing Manager, sees iPhone applications as one piece of the overall digital strategy of the company. “Even as physical book sales decline, the demand for content is growing. We are finding exciting new ways to deliver content that offer unprecedented interactivity and context.” For Standard Publishing, iPhone apps are among a variety of other digital initiatives, including Twitter, blogs, downloadable content, and Flash catalogs, all designed to fulfill their mission of raising the standard for true-to-the-Bible resources that educate, encourage, and enrich.
About Standard Publishing For more than 140 years, Standard Publishing has been creating a wide array of Christian products and resources for churches and families. For more information, visit www.standardpub.com or call 1-800-543-1353. Follow Standard Publishing on Twitter at www.twitter.com/standardpub or read Larry Carpenter’s blog at http://raisethestandard.wordpress.com.
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