Training Goal

You will leave this training able to understand the predictive metric capabilities available in GA4.

You will learn what they are, what they need, what they mean, and how to use them. You will also be exposed to some common use cases where predictive metrics are valuable for facilitating analysis and insight.

To do this you will need to learn 2 concepts and 2 skills.

Concepts Skills

You will become familiar with:

You will be able to:

● What a predictive metric is.

● When a predictive metric would be useful for your analysis and reporting work.

● Create, configure and edit an Exploration that uses predictive metrics

● Create, configure and edit a segment that uses predictive metrics.