User Lifetime Report

3. In the Variables column, add the desired dimensions, metrics and segments to your list using the ‘+’. You will notice that the dimensions and metrics available are different from a Free Form report.

4. In the ‘Tab Settings’ column, drag and drop dimension(s) into your ‘Rows’ and ‘Columns’ (optional) section. Drag and drop metrics into your ‘Values’ section.

Many ‘Predictive’ ‘Lifetime’ or ‘LTV’ metrics are now available for the report.

The User Lifetime Report is very much a Free Form Report that has predictive metrics and user lifetime values. Configuration and interaction with the report follows the same steps.