When Color Printing is Not Available

In applications where color printing is not possible, the logo should appear in either solid black, 50% black, 30% black or reversed out.

Part Iii

Typography

Magnat is available in Poster, Head and Text faces. Characteristics of each face are optimized for specific uses. Text should be used for body copy and small type. Head for headers and larger type and Poster for very large type that you might find on a sign or poster.

The specimens to the right are enlarged to show the differences. The Text face appears clunky at larger sizes so should never be used for large type. The Display and Poster versions have thin places in the letterforms which would not print well at small sizes.

Within each face, Magnat is available in 18 weights (each with a matching italic). This provides a lot of flexibility for the future to give different marketing campaigns their own flavor or to evolve the brand to prevent it from getting stale. In 2021 for the launch, the brand primarily uses the weights called out in Peach.

The following are the most common uses of Magnat within the Arula brand.

Examples Of Unacceptable Use

HEADERS, CALL OUTS, SPECIAL TREATMENTS

Magnat Display Bold (or Poster Black for large scale)

Denim Dreams

Denim Dreams

SMALL HEADERS, CAPTIONS, SMALL CALLOUTS OR BITS OF TEXT

Magnat Text Medium

BRIDAL GOWNS

BODY COPY

Magnat Text Regular

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Never use Magnat Display or Poster for small text .

LOREM IPSUM

Never use Magnat Text Bold, Display or Poster for body copy .

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Trenda is available in 8 weights (each with a matching italic). As with Magnat, in 2021 for the launch, the brand primarily uses the weights called out in peach, the light, extra light and thin are not used.

The following are the most common uses of Trenda within the Arula brand.

Examples Of Unacceptable Use

HEADERS, CALL OUTS, SPECIAL TREATMENTS

Trenda Bold, Black or Heavy

Denim Dreams

Denim Dreams

SMALL HEADERS, CAPTIONS, SMALL CALLOUTS OR BITS OF TEXT

Trenda Bold, Black or Heavy

DENIM DREAMS SMALL AMOUNTS OF COPY

Trenda Regular, Semibold or Bold

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Never use bold, black or heavy for text longer than a sentence or two .

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Funky Signature only come in one weight. The font was chosen for its handwritten nature.

Funky Signature Denim

Funky Signature

Script should be used sparingly and only for a few words at a time.

CALL OUTS, SPECIAL TREATMENTS

Perfect fit

EXAMPLES OF UNACCEPTABLE USE

Never use script for text longer than a few words .

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Never track out Funky Signature

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