Tracking / Letter Spacing

Certain type treatments require additional space between letters.

MAGNAT in all caps should be tracked 100 to 200 .

Upper and lower case headers should be tracked 75 .

TRENDA in all caps should be tracked 100 to 200 .

Upper and lower case headers should be tracked 50 .

FUNKY SIGNATURE should never be tracked unless needed to connect disconnected letters .

Paragraph Alignment

The Arula brand should primarily use left aligned or centered type.

Left Alignment

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Center Alignment

Centered text should only be used for smaller bits of copy . If you are typesetting more than a few paragraphs, left alignment should be used .

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Examples Of Unacceptable Use

The Arula brand should never use justified type . The effect is too rigid and feels uptight .

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Type

Letters that curve to match photography or graphics may be used as a special treatment. It may be used in upper or lowercase. Trenda should be used primarily.

Y O U R DR E AM F I T

Y O U R DR E AM F I T

Y O U R DR E AM F I T