STANDOUT PUBLICATIONS | STANDOUTPUBLICATIONS.COM | SPRING NO. 9 2018 ISSUE
BEAUTY DIRECTOR , DOUGLAS CRESSMAN
PHOTO DIRECTOR, ZEV ABOSH
WRITER, CATHERINE TKACH
MANAGING EDITOR, MELISSA HAZEN
HAIR STYLIST, KARNELL GOEBEL CEO, TESSA LERBEKMO-JOYES
EXECUTIVE CREATIVE DIRECTOR, KD LAMARCHE
StandOUT Publications C A R R Y I N G O N P O Z Z O B O N ’ S L E G A C Y | A G R A N D M A’ S L O V E S T O R Y | M O D E L A G E N C Y C R E AT E S C H A N G E
JEFF MCDONALD PHOTOGRAPHY
#QOTI (Quotes of the Issue) POSITIVE Lifestyle = POSITIVE Life >>
SHARE WITH FRIENDS!
Humanity & Kindness
FOLLOW US ON OUR SOCIAL MEDIA TO FIND MORE OF OUR EVERYDAY LIFE POSITIVE POSTINGS >> @STANDOUTPUBLICATIONS
It inspires us knowing that we can use our platform to inspire others. Life is short for humanity on the planet, so let’s fill our lives with kindness.
KINDNESS IS NOT AN ACT, IT’S A LIFESTYLE. ANTHONY DOUGLAS WILLIAMS
Conduct yourself in this world as if you are here to stay forever and yet prepare for eternity as if you are to die tomorrow. PROPHET MUHAMMAND
No one is useless in this world who lightens the burdens of another. CHARLES DICKENS
USE YOUR VOICE FOR KINDNESS, YOUR EARS FOR COMPASSION, YOUR HANDS FOR CHARITY, YOUR MIND FOR TRUTH AND YOUR HEART FOR LOVE. ANONYMOUS
I live as I choose or I will not live at all. DOLORES O’RIORDAN
The first one to help you are the ones who know how it FRONT PHOTO, Jeff McDonald BACK PHOTO, Zev Abosh MODEL, Matt Vanderlee NAVY, Lieutenant(N) Geoff Kneller MAKEUP/HAIR, Douglas Cressman STYLING, KD Lamarche DIRECTOR, Mitch Wiebe & Tessa Lerbekmo-Joyes MODEL’S CLOTHING. Distinction Consignment LOCATION, Reader’s Rock Garden, CalgaryD A L A I L A M A
Love and compassion are necessities, not luxuries. Without them, humanity cannot survive.
feels to fall down. ANONYMOUS
standoutpublications.com
3
BEHIND STANDOUT Intro to the COVER >>
Understanding the
Why we do this...
CREATIVE SERVICES Our Canadian creative agency offers a variety of creative services with exceptional quality of work and professionalism. Our team’s passion and energy will help your vision come to life.
BIMONTHLY MAGAZINE Our platform also offers a free bimonthly online and print-on-demand offering Canadians and international readers a chance to enjoy extraordinary stories about ordinary Canadians.
COVER PHOTO, Jeff McDonald THIS PAGE’S PHOTO, Zev Abosh CEO, Tessa Lerbekmo-Joyes HAIR, Karnell Goebel STYLING, KD Lamarche
CONNECT
YOUTUBE
@STANDOUTPUBLISH
STANDOUTPUBLICATIONS.COM
@STANDOUTPUBLICATIONS
FB.COM/STANDOUTPUBLICATIONS
STANDOUT PUBLICATIONS
4
standoutpublications.com
BEHIND STANDOUT Message from the TEAM >> Y E S , W E H AV E BRANCHED.
CEO/FOUNDER DESIGNER, Tessa
Lerbekmo-Joyes KD Lamarche
EXECUTIVE CREATIVE DIRECTOR,
EDITORIAL Melissa Hazen Autumn Riley DRAFT EDITOR, Karen Sinclair BEAUTY DIRECTOR, Douglas Cressman PHOTOGRAPHY DIRECTOR, Zev Abosh PHOTOGRAPHER, Jeff McDonald VIDEOGRAPHY DIRECTOR, Sergey Abramov WRITER, Lisa Kauffmann WRITER, Yvette Putter WRITER/STYLIST, Catherine Tkach WRITER, Shylo Thompson WRITER, Zach Van Kerrebroeck MANAGING EDITOR,
EDITOR,
O
UR PLATFORM has expanded as we added more positive content for our readers along with creative services. Did you know that our blog is a free way of getting a shout out to your connections across the country? We believe in building a network in Canada to share the Canadian businesses and stories of Canadians to inspire and support one another. Contact us if you would like to have a blog post shout out featuring your short story or your business and products.
BEHIND THE SCENES INSTAGRAM STORIES, FROM 2017 & 2018
r sting on ou We LOVE po llow us o F ! s e i r o t s Instagram s to see publication @standout up to! what we’re
StandOUT Publications publishes 6 times a year, every month. Canadian magazine based out of Calgary, Alberta. Please send all inquiries, questions and comments to: StandOUT Publications Box 360, Cremona, AB T0M 0R0 EMAIL: info@standoutpublications.com WEBSITE: standoutpublications.com StandOUT Publications has FREE reading issues every 2 months. If you are interested in online advertising on our website and inside our bimonthly magazines, contact us. CREATIVE CONTACTS: Photoart4U - photoart4u.ca McDonald Photography mcdonaldphoto.ca Douglas Cressman douglascressmanmakeupartist.com New West Video - newwestvideo.ca
WANT US TO DESIGN YOUR IDEA? WE WOULD LOVE TO WORK WITH YOU! ALL YOU NEED TO DO IS TELL US YOUR VISION AND WE WILL TAKE CARE OF THE REST.
standoutpublications.com
5
TABLE OF CONTENTS Inside this ISSUE >>
18 MAY p2a0n y S I E U S m our co Do EXT IS
w? that k n o w s e r v ic e s n oig n p r o je c t e s e iv D id t d a e in r , if c ta o f f e r s e e d a n y c e r f o r y o u ! A ls o in n e e e r s u e h yo e to W e a r e yo u w o u ld li k k n o w ! s done? g u in t
OURy oNu
th n , le is a n y c a t io t h e re p u b li o n t h ly im b t h is
22 IN EVERY ISSUE
3
#QOTI Quotes of the Issue
4
Behind StandOUT
5
Message from the Co.
HUMAN ITY & K IN DN E S S
INTR O DU C TIO N TO TH E C O VE R
FEATURES/STORIES
8
Canadian Photography Editorial Series P H O TO b y Ian McGregor
Love is Love
10
A Grandma’s Love Story
12
T H E T R U T H A B O U T A DO P TI O N b y Yvette Putter
H O W T O MA K E L O V E L A S T F O R E V E R b y Shylo Thompson
Shopping & Budget Book
CHEER S TO 2 0 1 8 !
What’s More Popular: Online Vs In Person Shopping A S K T H E A U D I E N CE b y StandOUT Team
On The Good Side
16
Get to Know Us
18
Breaking the Ice
24
CH A N G I N G TH E R E A L I TY O F T H E MO D E L L I N G I N DU S T R Y W I T H MO N I CA MO DE L MA N A G E ME N T b y Catherine Tkach
W E W A N T T O W O R K W I T H Y O U S O H E R E ’S O U R I N F O R MA T I ON b y StandOUT Team
CARRYING ON POZZOBON’S LEGACY MANAG ING SAFE TY IN TH E WO R LD’ S MO S T DANG EROUS SP O R T b y Zachary Van Kerrebroeck
6
standoutpublications.com
14
F I N DI N G I N S P I R A T I O N F O R A RT T H R O U G H CO MMU N I CA T I O N B A R R I E R S b y Lisa Kauffmann
ONLINE ADVERTISING COMING SOON Contact Us to
BOOK YOUR SPACE
info@standoutpublications.com standoutpublications.com
7
TRUE NEWSTORY Canadian HEALTH + SPORT SAFETY >>
Carrying On
Pozzobon’s Legacy
Managing Safety in the World’s Most Dangerous Sport — Zachary Van Kerrebroeck
TY’S BEST FRIEND OF TEN YEARS AND FELLOW RIDER, TANNER BYRNE, WAS SHAKEN BY THE LOSS OF A MAN WHO HE DESCRIBES AS THE BEST GUY HE’S EVER SEEN RIDE A BULL. PHOTO, PEXELS.COM
8
standoutpublications.com
R
ESEARCH AND AWARENESS FOR SPORT - RELATED HEAD INJURIES HAS GROWN INTO A HIGHLY POLITICIZED TOPIC IN MEDIA AS OF RECENT YEARS — MORE SO TODAY THAN EVER BEFORE . As medical science attempts to shed more light behind the mechanisms and effects of brain injury, educating the public becomes increasingly important in order to promote safety in sport. As a result of the continued research efforts to uncover evidence behind brain trauma and its increasingly obvious link to mental health, a growing number of tragic stories continue to surface showing that the effects of brain injury are much more harmful than time out of competition. The Professional Bull Riders community felt the resonance of these effects on Jan 9th, 2017 when Ty Pozzobon took his own life. The tragic news surrounding a well-respected rider experiencing peak success in his career shocked not only his loved ones, but all of rodeo. Many were in disbelief. Ty’s passing was a jolt to those who had known him. He was recognized as someone who could light up the room and bring positivity to every situation. Loved ones were shocked by his passing not only because it was an event that was seen as completely out of character, but that it occurred while he was experiencing great success in his sport. Ty’s best friend of ten years and fellow rider, Tanner Byrne, was shaken by the loss of a man who he describes as the best guy he’s ever seen ride a bull. Looking for an answer to this sudden, unexplained loss, loved ones could only see this tragedy as being linked to Ty’s history of concussions. Upon examination, medical research found that, throughout the length of his career Ty had suffered from traumatic brain damage due to repeated concussive injury. Science is still working to fully explain the link between head trauma and mental illness, but those who knew Ty Pozzobon understand that measures must be put in place to protect the health of athletes in rodeo. Byrne decided that it was only appropriate to use Ty’s legacy to better the sport of bull riding by both protecting and supporting rodeo competitors. It was with this goal in mind that the Ty Pozzobon Foundation was created.
“He was the Connor McDavid of our sport that this happen to, so you know, it wasn’t something that everyone could brush under the rug and forget about — this was our man, this was everybody’s hero.”
The loss of one of the sport’s brightest stars called for an open conversation about rider safety and mental health. It was through this shift that the Ty Pozzobon Foundation was created in order to promote a culture of health awareness and education in rodeo and to better manage the safety of riders. The Ty Pozzobon Foundation takes on multiple responsibilities spanning from educating the general public on the signs and symptoms of concussions, to funding the Canadian Pro Rodeo Sports Medicine team ensuring that all PBR events have proper medical staff. Through these initiatives, the foundation has taken the heavy responsibility of managing safety within rodeo.
TY POZZOBON & TANNER BYRNE
Byrne takes solace in the fact that Ty’s legacy is supporting athletes who feel additional pressure to brush off injury. Rodeo competitors are inclined to ignore injury due to the fact that they work on independent contracts and financially depend on their ability to perform. If you don’t compete, you don’t get paid. Byrne challenges the idea of ignoring injury and notes that performance and recovery go hand in hand.
“It’s not being tough riding and being knocked out, it’s tough taking care of yourself and coming back properly healed. In turn, it’s going to make you a better athlete.” The foundation looks to address this concern by educating riders on the importance of recovery on athletic performance and the risks of returning to sport prematurely. Byrne and Pozzobon grew up riding bulls together and had a friendship that revolved around the sport of bull riding. Byrne has hopes of preserving Ty’s humble and positive nature by letting it live through the Ty Pozzobon Foundation’s commitment to the betterment of rodeo. This is evident in the foundation’s motto: Live Like Ty. Byrne wishes that “hopefully another rodeo competitor might not have to suffer” and the culture of mental health awareness that rodeo has faced after the loss of Ty Pozzobon will continue to benefit the sport and those within it. The foundation accepts donations and offers merchandise in order to continue to serve the sport of rodeo. To support The Ty Pozzobon Foundation, visit typozzobon.com. + standoutpublications.com
9
FAMILY LIFE Adoption in CANADA >>
Love is Love The truth about adoption — Yvette Putter
L
AST YEAR IN ALBERTA THERE WERE 698 CHILDREN ADOPTED VIA A PROCESS THAT HAS BEEN AROUND FOR GENERATIONS. For many, this process remains untouched to those who have never had a need to know it intimately. Jen De Jong and Maggie Bernard agreed to share their own experiences with adoption. The two families share very different tales but have very similar faith in a process and system that is ultimately aimed at creating loving families. Jen De Jong and her husband were contacted by surprise by a mother about to give birth. She had heard of the De Jong’s through a mutual contact and had been told that this wonderful couple had been struggling with starting a natural family. So, she called them and the three of them connected. Jen said the call might not have been one they were expecting, but they felt it was a new plan God brought to them. “She was 34 weeks pregnant and decided on adoption. She heard about our struggles with having a family and decided to contact us on her own. The rest they say is history. We met, and it was really positive. She chose us! Though not what we had planned, it was the absolute best path for our lives.” The De Jong’s brought home a little girl only a few weeks after that meeting and named her Ashleigh. They decided from the start on an open relationship with the birth mom and to keep their daughter well informed about how their family came to be. “There is not a good, better, [or] best scenario when having your family,” states Jen. “Adoption is just another way, no less, no better. I am a mom to an adopted daughter, and a biological one – plus I have another baby on the way. I can guarantee you 10
standoutpublications.com
PHOTO, PEXELS.COM
there is no difference between biological and adopted children. Our family may have been created differently, but it was the best for us.” Beyond that, Jen said the thing she wished people understood about adoption was the role of the birth mothers. While there are many different circumstances involved, Jen said it was evident to her and her spouse when they adopted Ashleigh how much love was inherently involved. “The choice they make for their child is out of love. They have sacrificed so much in order to give their child something better. They didn’t just give their child away – it is a huge decision, and I will never be able to even imagine the pain involved in that decision. The day we left the hospital with our daughter we stopped by the biological mom’s hospital room to say our goodbyes and thank you’s, to let her see Ashleigh again before and we left. It was a moment in my life that will forever be etched in my memory. She cried. She cried because she hurt, because this was anything but easy for her. We hugged, I could feel her pain. I felt like I was stealing her baby. In a moment that I always thought would be perfect, it was anything but. It was so hard. The hardest moment of my life. To watch someone’s heart break in front of you is hard. To know that their heartbreak came at the expense of your biggest joy is a very difficult thing to process… it still is sometimes. I am aware that my gain came at the expense of someone else. Being in that hospital room that day made one thing crystal clear: Biological mothers love their children. They always will. “ The De Jong’s have open communication with the birth mother
of Ashleigh, allowing visits and shared photos or letters. Ashleigh is 6-years-old now, and Jen says she hopes the relationship will always remain as open and positive as it had been to this point. For Maggie Bernard and her spouse, the process took the path most of us assume to be the regular route – via the government’s Child Care Services. Maggie explained that this process was exhausting – there was endless paperwork with detailed questions about the different kinds of children they were willing to adopt. Maggie struggled emotionally with finding the answers to things she never considered before in her mental picture of her family. But in the end, she believes having to confront those questions with honesty before being allowed to view the profiles of children helped them find the most successful fit. Children in government care are often older in age, often have siblings, and may have a range of mental and social needs that a baby being adopted directly from a known mother would not have.
“Sibling group of two? Sibling group of three? Mobility problems? Fetal alcohol syndrome? Blindness? Hearing problems? Religious needs? Cultural diversity? History of sexual abuse? In each case, we were to respond as to whether we would consider children from that category,” explains Maggie. “I didn’t want to say no to any of these. Each question in my mind’s eye turned into an actual child I had not yet met and I could not say ‘no’ to that child. I was confusing the question of whether that child deserved a loving home with the question of whether I was the person who was best placed to give them that loving home. I wanted all the children. Even then, I knew when the challenges started to stack up, my ability to give a child what they deserved would start to become diluted.”
Eventually Maggie and her husband had a chance to review profiles of children needing homes and Maggie said she felt an instant attraction to one set of siblings. With that, and through a few meetings, their family welcomed home a pair of sisters aged four and two. Maggie says her children are aware of their adoption, but that there is no strong relationship with the birth mother in their case. “We made an arrangement for letter box contact once a year,” says Maggie. “I have written each year and we have received only one brief letter in return. I don’t assume lack of interest. I suspect more lack of confidence. I will continue to write and increasingly share the content of those letters with the girls.” Adoption in Canada can happen privately, with the help of agencies, or through the Provincial Children’s Services branch. In all cases, families are provided with help in order to create the most successful futures. “Adoption is an opportunity to make a family out of some unconnected pieces. Children who have had a rubbish start, to even adults who may have a gap in their own lives [can come together and create a new opportunity for themselves as a family]. In my experience, it has not been easy, but it has most definitely been worth it. Our little family is bursting at the seams with love. I am so very lucky to have these little people in my life,” Maggie expresses. Zoë Cooper, spokesperson to Children’s Services Alberta, says the province offers many services to support adoptive families, as well as families with children in care, or for families struggling with the decision to keep a child or to surrender one to adoption. “We are here to help,” says Cooper. “The Government of Alberta has supports for parents or guardians who may be struggling. These supports are focused on the well-being of children, supporting families to be healthy, and ensuring children grow up in safe, caring and nurturing homes.” Cooper says children’s services will always work at creating healthy homes within families first, with the surrendering of a child being only made after it has been clearly established a healthy reunion would not be possible. When it comes to misconceptions surrounding the process, Cooper says one of the biggest challenges is that it is costprohibitive. But as long as families looking to adopt can accept the screening process of children in the system, there is no cost involved. And, for families who adopt a child with continuing health support needs, the government will provide support with its Child, Youth, and Family Enhancement Act. The program provides financial support, in addition to support for supplementary needs – including respite and counselling. It also provides for expenses associated with maintaining a child’s cultural connections. + For more information on adoption, you can refer to these resources: Adoption Process: humanservices.alberta.ca/adoption/15544. html Alberta’s Waiting Children booklet: humanservices.alberta.ca/ documents/albertas-waiting-children-booklet.pdf Private Guardianship: humanservices.alberta.ca/guardianshiptrusteeship/child-private-guardianship.html Frequently Asked Questions: humanservices.alberta.ca/ adoption/15546.html standoutpublications.com
11
TRUE LIFE EXPERIENCE LOVE & Marriages >>
A
Grandma’s Love Story Love Story Grandma’s How to make a love last forever — Shylo Thompson
A
PHOTO, PEXELS.COM
12
standoutpublications.com
T
I
SAT DOWN AND HAD COFFEE WITH PAUL AND MAUREEN HEISLER, WHO HAVE BEEN MARRIED FOR 55 YEARS, ASKING THEM ABOUT HOW THEY HAVE MADE THEIR MARRIAGE LAST. They started the conversation by reminiscing about the first time they met – at the same church where Paul says he was immediately attracted to Maureen, questioning a mutual friend about her. Later, Paul recalls telling his friend, “I just met the woman I am going to marry.” Despite Maureen saying she didn’t want to get married, the pair were engaged four months after first meeting. Maureen stated that the proposal was very romantic: “He came over, lit candles, and got down on one knee.” Paul was a military man. Shortly after getting engaged, he had to leave for the Middle East for 13 months. Maureen expressed that he came back a “very different man” and that there was an adjustment period, but despite the changes, the two still loved each other and wanted to continue with the marriage. “When we got married, you took your vows seriously,” explained Paul. Paul and Maureen expressed enthusiasm for celebrating life’s milestones together – anniversaries, holidays, birthdays, etc. What’s more, Paul added that you should have a bucket list and do it. While the couple agree that it is important to work out problems as well as have fun, it is still important to hold a standard in the relationship.
Two people have to try “Two people have to try, not just one. You both have to want it,” explains Maureen. When it comes to choosing a partner, looks disappear. Go for what’s deep down.”
Alternatively, Paul states that one should “never entertain the idea that there is something better out there.” When I had asked Maureen what her advice was on making a marriage last, she explained that as a couple, “you have to like each other. You love each other, but also work on liking each other and being friends. Do things together.” She added that one has to “be prepared to work things out and communicate. You have to keep working on your relationship, through all the stages and adjustments.” Always consider how your partner is feeling, not just yourself. “Remember that you’re not perfect, and neither is your partner.” Paul’s words of wisdom began with him explaining that “there will be a rocky road ahead,” but it is extremely important to “always work it out.” “Put your ego aside, and don’t sweat the small stuff. “Being right isn’t always good,” he adds. “Don’t hesitate to tell your partner that you appreciate them and love them. Hug them as often as you can.” +
standoutpublications.com
13
ASK THE AUDIENCE Canadian THOUGHTS on ONLINE vs IN PERSON Shopping >>
What’s More
POPULAR:
In Person or Online Shopping?
W
For our research we surveyed a small Albertan community and we published to share HILE WE CONTINUE OUR RESEARCH FOR BUSINESS, WE CAME ACROSS INFORMATION THAT WE WOULD LIKE TO SHARE WITH OUR READERS. Our results were not as surprising as we thought since we knew a variety of Canadians prefer to shop both online and
in person. We are proud to say our company offers both online and print services. We communicate and have an online platform but we also offer in person products such as printing materials, art media etc... Check out the information that we researched and created to provide for our readers!
PHOTO, PEXELS.COM
14
standoutpublications.com
In Person
Online
51%
49%
ASK THE AUDIENCE Canadian THOUGHTS on ONLINE vs IN PERSON Shopping >>
In Person
+
- it’s a great benefit to be able to go shopping in person alone without kids as a parent - it is benefitial to be able to try on clothes, feel the materials, textures and try on different sizes - you are able to use the product right after purchasing - supporting local malls and markets is a great thing for the economy - it is a fun activity to do with friends and family to go shopping
In Person
_
- line ups can be time consuming - finding parking can be difficult - weather can affect shopping plans especially in Canada - dealing with inconsiderate crowds and rude shoppers can be difficult - rude or useless cashiers and workers can make the shopping experience unpleasant
Online
+
- opening your online order after recieving in mail can feel like opening a gift - great deals and sales are more frequent online - it is benefitial to shop online of the store or brand you trust and love
Online
_
- orders can take forever and get lost in the mail - orders can arrive damaged or broken - if it is the wrong item, it will take even longer to return and wait again - shipping can be expensive
- online shopping is popular for extremely busy people who are on the go and they personally don’t have time to shop - you can use online payments
- it can be nerve wracking sending money online - online shopping isn’t helpful for people who use cash spendings only
- you can use cash to shop standoutpublications.com
15
INDUSTRY LIFE Business with a PURPOSE >>
On the Good Side Changing the reality of the modelling industry with Monica Model Management — Catherine Tkach
PHOTOGRAPHY, Ray Muise, Mehran Imamverdi and Sean Beagles
16
standoutpublications.com
I
T TAKES PERSEVERANCE AND DEDICATION TO BEGIN ANY NEW BUSINESS, ESPECIALLY ONE IN THE FASHION INDUSTRY. The city of Calgary already boasts several world class modelling agencies – well established with long standing connections. Eduard Soponar, a twenty-three year old who immigrated from Romania 8 years ago, has recently taken the challenge and opened the door to Calgary’s newest agency, Monica Model Management. Eduard began his career in fashion as a model in Calgary. He has experienced the excitement of a high profile career, as well as the disappointment of not seeing the results that were promised. With that, Eduard decided to start an agency that would mirror a realistic expectation of the industry – providing integrity, hope, and commitment to each and every one of his models. Moreover, he refuses to give false promises. An agency cannot guarantee that there will be work, or that a model will become famous, but Eduard says that he can guarantee he will give a 110% effort to help his team reach their dreams and wants to be sure the models learn something from their experience. Monica Model Management is named after Eduard’s mother. As a single mom in Romania, she worked tirelessly to support the family and always encouraged Eduard to pursue his dreams. She was his rock, believing in his success no matter what he was doing. He is grateful for her sacrifices and her unfailing belief in him. He wants her name to last forever. At only twenty-three, Eduard is determined to do whatever it takes to build an agency that can help people realize their dreams. He is laser focused on success and says that, “being successful in life is not just about your personal success, but in helping others to succeed as well. If I can help someone why would I not do it?” That attitude is what Monica Model Management is all about. As someone who has experienced discrimination, bullying, and disappointment himself, Eduard wants to help people see their beauty and their worth. Family is important to Eduard. He has a thirteen year old sister who is beginning to model and he wants to be sure there is a safe environment for her and others. He wants to make the community a better and safer place for the next generation. If you want to know about the happenings in Calgary, Ella Clarens, a local life & style journalist, is the person to talk to. It was at an event hosted by Ella that I met Eduard. Ella expressed that Eduard is all about wanting to see everyone get a fair chance at modelling and helping them move forward. She thinks his Monica Model Management will help people who might otherwise be overlooked to have an opportunity at a chance at modelling.
While he is building and managing the business alone, Eduard has support. He has a friend who owns a successful modelling agency in New York where they Skype nearly every day, collaborate when they can, and share their experiences with starting and building a great international agency. They believe Calgary has the potential to be top 10 in the fashion world if its local agencies begin to collaborate. I also spoke to Julia Cordray, the director of business development at the Calgary Business Centre, where Monica Model Agency is located. Julia began mentoring and coaching Eduard with his start up and says she sees him rapidly evolving and doing whatever it takes to make things happen for his clients. He sees everyone as uniquely beautiful and that attitude would introduce him to talents that may be overlooked by others. +
I spoke with Savely, one of the models who has recently signed with Monica. He was intrigued with Eduard’s approach, saying that, “he wants to change the industry. [Monica Model Management] aims to do things different, and in my opinion, more fairly. The company is trying to create a positive image change for modelling and that is something I want to support.” standoutpublications.com
17
CO. PRODUCTION Our TEAM & WHAT We DO >>
Get to Know Us
Learn more about our professionals behind the production of this company. We create. We publish. We make your vision StandOUT.
NAME: KD Lamarche POSITION: Creative Executive Director (with expertise on Wardrobe Styling) NAME: Douglas Cressman POSITION: Beauty Director
NAME: Tessa Rei LerbekmoJoyes NAME: Zev Vitaly Abosh POSITION: Photography Director YEARS IN BUSINESS: 20+ years AWARDS/RECOGNITIONS: Locally and Internationally published in various publications and magazines. SERVICES OFFERED: Most of photography related services and products. SOCIAL MEDIA HANDLES IG, @photoart4U TW, @photoart4u, WEB photoart4u.ca WHAT DO YOU LIKE MOST ABOUT BEING A PHOTOGRAPHY DIRECTOR? Being a part and capturing people’s moments in life. WHAT MAKES YOU STANDOUT? I’m out-of-thebox thinker. Not your typical photographer. I’m not afraid to experiment, trying something different and new, breaking some rules. 18
standoutpublications.com
YEARS IN BUSINESS: 10 years
YEARS IN BUSINESS: 8 years AWARDS/RECOGNITIONS: Top 15 Canadian Fashion + AWARDS/RECOGNITIONS: more POSITION: Chief Executive Diploma in Hair Design and Officer/Designer Makeup Artistry SERVICES OFFERED: YEARS IN BUSINESS: 10 Wardrobe styling (all events) SERVICES OFFERED: years and personal shopping, blogging Hair design and makeup for and social media expertise, AWARDS/RECOGNITIONS: engagement shoots, weddings, creative direction for photo graduations, photo shoots, Canadian Business Chick shoots, events styling (wedding Nominee 2017, Calgary Herald, fitness models, and special and other special occasions) events. Calgary Journal. SOCIAL MEDIA HANDLES SERVICES OFFERED: Graphic SOCIAL MEDIA IG, @styledbykd WEB, HANDLES IG, @ design, project management, thegirlwiththemessyhair.com social media, and art services. douglascressman_hmua TW, @douglasMUA WHAT DO YOU LIKE MOST SOCIAL MEDIA ABOUT BEING A CED? It WHAT DO YOU LIKE MOST gives me so much joy and HANDLES IG, @ ABOUT BEINGA BEAUTY standoutpublications FB, fb. satisfaction bringing a concept DIRECTOR? What I love com/standoutpublications, TW or an idea into life. I am also so about being a makeup artist @standoutpublish fond of seeing amused faces is being able to truly help and hearing people say, “I never WHAT DO YOU LIKE MOST individuals with their makeup thought of putting this with ABOUT BEING A CEO? I love needs and to empower people that!” to embrace their own unique the fact that I found a team beauty. over the years with amazing WHAT MAKES YOU professionals that share the STANDOUT? What makes WHAT MAKES YOU same passion and we all have me standout as a Creative so much fun working together. STANDOUT? What makes Executive Director is my ability me standout as a makeup I like being the one who leads to innovate, adapt, and my artist is the ability to listen them all. quick thinking when something and understand the client. I doesn’t go according to plan. pride myself in being on time WHAT MAKES YOU My creative mind and keen eye STANDOUT? I am a deaf CEO and professional. I listen to the helps especially in wardrobe so that stands out about me the client’s needs seriously and I styling and directing photo truly want to help them better most. My designs are creative, shoots – I usually see what understand makeup. delicate, and skilled. other people can’t and won’t.
NAME: Melissa Hazen POSITION: Managing Editor YEARS IN BUSINESS: 3 years AWARDS/RECOGNITIONS: MSc in Audiological Science from University College London. Honours Bachelor of Science with a double major in Psychology & English, minor in Mental Health from the University of Toronto. Leadership Award presented by the University of Toronto. Co-Author of an article in the International Journal for Student Experience. SERVICES OFFERED: Editing, Proofreading, Writing Development, Document Enhancement SOCIAL MEDIA HANDLES IG, @mayhazen WHAT DO YOU LIKE MOST ABOUT BEING A EDITOR? Editing allows my mind to pick apart writing and enhance it - making it more clear, structured, concise, and impactful. The transformation of a piece brings me a sense of fulfilment, similar to solving a puzzle. The critical and analytical skills involved in editing stem from my drive for success. The more improvement I can accomplish, the more satisfied I am. WHAT MAKES YOU STANDOUT? As an editor, I consider personal development a core skill that I apply not only to myself, but to my writers as well. I ensure that the feedback I provide is constructive and educational, while still maintaining the style of the original piece. I embrace different methods of writing and work with that to create something that retains character yet still manages to standout.
NAME: Jeff McDonald POSITION: Photographer YEARS IN BUSINESS: 14 years AWARDS/RECOGNITIONS: Accredited in Animals, Commercial, Performing Artists, and Studio Portraiture with the Professional Photographers of Canada. Top 5 Finalist for 2017 Canadian Portrait Photographer of the Year. SERVICES OFFERED: Portrait Photography (Fine Art, Maternity, Newborn, Couples, and Family), Commercial & Event Photography, Body Painting & Conceptual Portraiture
NAME: Sergey Abramov
SOCIAL MEDIA HANDLES IG, @ mcdonaldphotography, TW @ JMcDonaldPhotography
POSITION: Videography Director
WHAT DO YOU LIKE MOST ABOUT BEING A PHOTOGRAPHER? have always loved working with people and especially love getting to that “wow, that’s the best photo I’ve ever seen of myself” moment when a new client sees a professional image for the first time and can’t believe it’s actually them in the photograph.
SERVICES OFFERED: We provide high quality video filming and editing. We also support clients through the preparation stage making the video production process as smooth as possible.
WHAT MAKES YOU STANDOUT? Drawing on my years of experience teaching and coaching martial arts, as well as skydiving, I am able to adapt and work with people of all ages and demographics to draw out their personalities and create high-quality images that highlight their personalities.
YEARS IN BUSINESS: 5 years NAME: Catherine Tkach POSITION: Writer/Stylist YEARS IN BUSINESS: 25 years SERVICES OFFERED: Writing and keynote public speaking
SOCIAL MEDIA HANDLES IG, @newwestvideo, WEB newwestvideo.ca SOCIAL MEDIA HANDLES IG, @ WHAT DO YOU LIKE MOST canadiankindness150 ABOUT VIDEOGRAPHY? We help our customers to WHAT MAKES YOU “tell their story” as a video is STANDOUT? I am curious an easier and shorter way to and love to learn and share the deliver any message. events that really make Calgary standout. I am naturally curious WHAT MAKES YOU and people find me easy to talk STANDOUT? All of my to which gives me a real inside communication, work ethics view of what’s happening and results show that I care. behind the scene. standoutpublications.com
19
CO. PRODUCTION Our TEAM & WHAT We DO >>
NAME: Michelle Scabar POSITION: Hair Stylist YEARS IN BUSINESS: 31 years
NAME: Shylo Thompson POSITION: Digital Marketing Specialist, Writer
NAME: Zach Van Kerrebroeck POSITION: Writer
SERVICES OFFERED: YEARS IN BUSINESS: 2 years Color, highlights, ladies cuts, gentlemen’s cuts, formal AWARDS/RECOGNITIONS: styling, wedding packages, Diploma in Photojournalism makeup applications, makeup (SAIT). Bachelor’s degree in lessons, tanning, on-site hair professional communications & makeup for fashion & photo (Royal Roads University) shoots
YEARS IN BUSINESS: 2 years NAME: Lisa Kauffmann POSITION: Writer YEARS IN BUSINESS: 10 years SOCIAL MEDIA HANDLES WEB, lisakauffmann.ca WHAT MAKES YOU STANDOUT AS A WRITER? Working at StandOUT gives me the opportunity to combine my passions: the written word, architecture, fashion, and real estate. 20
standoutpublications.com
SERVICES OFFERED: SERVICES OFFERED: Writing Writing (bios, copy for website, proposals, marketing pieces, SOCIAL MEDIA HANDLES IG etc). Social Media Coordination & TW, @ZachVanK WHAT DO YOU LIKE MOST ABOUT BEING A WRITER? I like to write because it allows me to bring structure and clarity to my thoughts. When you write, you shape a more informed understanding of what you think and feel. WHAT MAKES YOU STANDOUT AS A WRITER? I like to write because it is a great way to connect with people from all walks of life.
AWARDS/RECOGNITIONS: NYFW, Bridal Magazines, Fashionsign Magazine, editorial work, platform artist (Hayashi, Goldwell) color line educator (Goldwell, Lanza, Schwarzkopf, Max Eli), photo shoots, fashion shows
SOCIAL MEDIA HANDLES IG, @samybug WHAT DO YOU LIKE MOST ABOUT BEING A DIGITAL MARKETING SPECIALIST? I love the freedom to be creative. WHAT MAKES YOU STANDOUT? What makes me standout is my willingness to always do my best, and my willingness to continue to learn and improve.
SOCIAL MEDIA HANDLES WEB, truelegance. com WHAT DO YOU LIKE MOST ABOUT BEING A HAIR STYLIST? Making people look good and feel amazing! WHAT MAKES YOU STANDOUT? I believe my passion and love for hairstyling, make-up, teaching as well as learning is what helps me STANDOUT from the crowd. I absolutely love what I do and want those who work with me to be able to have a place where they can be happy and passionate about what they do.
Stories of Canadians
who Inspire.
There are many ways to stand out. Do you know a Canadian who stands out?
Someone whose work is inspirational or
innovative? Someone who is making the world a better, more beautiful place to live? These
are the stories that are going to fill the pages NAME: Yvette Putter
of our magazine.
POSITION: Writer YEARS IN BUSINESS: 15 years
These are your stories.
SERVICES OFFERED: Writing and Ambassodorship SOCIAL MEDIA HANDLES WEB, yvettessliceoflife.com IG, @ yvettessliceoflife WHAT DO YOU LIKE MOST ABOUT BEING A WRITER? Connecting with those who are telling their stories and those who are reading it.
SUBMIT OR NOMINATE
All you need to do is fill out the form on our website to tell us your story or a story of another Canadian. LOOKING FORWARD TO RECIEVING YOUR SUBMISSION.
WHAT MAKES YOU STANDOUT? My heart, I always write from the heart and focus on the heart of everyone else’s story they want to share. standoutpublications.com
21
CANADIAN PHOTO EDITORIAL Upcoming SPRING Season Photography >>
A
PRAIRIE VIEW
Photographer and Copyright: Ian McGregor Location: Near Lumsden, Saskatchewan, Canada Description: The beauty of the prairie on an overcast morning. Canadian Geographic Photo of The Week June 2016 Camera and Lens: Nikon D810, Nikkor 14-24mm f/2.8 Time of Day/Date: 8:14am June 25th
22
standoutpublications.com
standoutpublications.com
23
CULTURAL CANADIAN A LIFE Story >>
24
standoutpublications.com
Breaking the Ice Finding Inspiration for Art through Communication Barriers — Lisa Kauffmann
A
T THE YOUNG AGE OF 23, FAISAL BASALEH IS ALONE, WITHOUT HIS FAMILY, LIVING IN OT TAWA. Originally from Syria, Faisal was living with his large family of seven sisters and four brothers in Saudi Arabia due to his father’s job. At first, he wanted to go to university in Saudi Arabia but was denied entrance due to his Syrian citizenship. So, pursuing an education for his future, Faisal decided to apply to universities in Canada and was accepted at Carleton University where he is presently a first-year biomedical engineering student. Fortunately, Faisal had left Syria to come to Canada just before the civil war, however, being able to get the proper documentation was very difficult. Luckily, he had a good support system of teachers, friends, and perfect strangers to help him navigate the immigration process. Since then, Faisal has been granted refugee status here in Canada and is supported all the while living on his own and continuing to pursue higher education.
Aside from his education and status, Faisal is a self-taught painter and artist. His work is simply amazing. As a four-year-old boy growing up in such a large family, as well as being the middle child, Faisal explained that sometimes he felt ‘forgotten’ in the day - to - day life of his family. Art was and still is, his way to express his feelings – whether it is that of being a young boy growing up in Syria, or as a newcomer here in Canada. Wanting to have a voice is what inspires Faisal in his art. Coming to Canada three years ago with little to no English was a challenge for Faisal. Even though he had traveled a lot because of his father’s jobs – coming to Canada was something that he had never experienced. Visiting and living in a country are two different things. At first, he struggled with communicating but
found a way to break the ice by using art as his medium. He feels as if he has found his voice in both his art and his grasp of the English language. Even though he is in a very intensive university program (biomedical engineering) Faisal still finds time to create masterpieces. A personal goal of his is to not only be employed in the medical engineering field but also to continue working and improving his artistic skills so he too can become a household name. Faisal dreams to one day to be able to ‘pay it forward’ to help those in need, the same way that he was helped when he started his journey to Canada. When someone has a passion, there are no borders or boundaries as to what is possible. Faisal is the epitome of hard work, persistence, and perseverance. +
STANDOUT PUBLICATIONS | STANDOUTPUBLICATIONS.COM | SPRING NO. 9 2018 ISSUE
BEAUTY DIRECTOR , DOUGLAS CRESSMAN
PHOTO DIRECTOR, ZEV ABOSH
WRITER, CATHERINE TKACH
MANAGING EDITOR, MELISSA HAZEN
HAIR STYLIST, KARNELL GOEBEL CEO, TESSA LERBEKMO-JOYES
EXECUTIVE CREATIVE DIRECTOR, KD LAMARCHE
StandOUT Publications C A R R Y I N G O N P O Z Z O B O N ’ S L E G A C Y | A G R A N D M A’ S L O V E S T O R Y | M O D E L A G E N C Y C R E AT E S C H A N G E