QUARTERLY ISSUE 02 • Fall 2015
LKS I T Y T V S TA R TA CANADIAN REAL SION I V E L E T & WOMEN ABOUT IT ALL: NER ESIG ECES D C I L PI APH ISUA IPS L GR V A E G G T USTRY R N I T N K I N C MO ELL E IND SMA OD DY — ND LIP M IV N A C ND E AT Y A R A X EYE C E Y S S PH THE IGN GRA INTO DES O T PHO KING A BRE R O F ENDS FOR TUMN TR LOCAL AU N I S TA S N FA S H I O CANADIA
• T H E C A N A D I A N C R E A T I V E I N D U S T R Y — F A S H I O N , A R T, D E S I G N , L I F E S T Y L E & P H O T O G R A P H Y •
WHO’S BEHIND STANDOUT?
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standoutpublications.com / Fall 2015
CONTENTS
FALL 2015 - WHAT’S IN THIS ISSUE
TA B L E O F
EVERY ISSUE
FASHION
ART/DESIGN
LIFESTYLE
PHOTOGRAPHY
04 - WHO’S behind STANDOUT? 05 - BEHIND the Cover 07 - AUGUST Fall Issue 02 09 - #STANDOUT - Canadian Posts That Got It 10 - HOT Fashion Designer on the SPOT: KAZZ Clothing 12 - LOCAL Canadian Fall Fashion 14 - HOT Jewelry Designer that SHINES: Hillberg & Berk 16 - CANADIAN Fashion Week: Saskatchewan 18 - INFLUENTIAL Events on Fashion - Stampede 20 - GET into the Fashion Modelling Industry - Emma Blake 22 - PORTFOLIO - Fashion Designer Sketchbook 24 - ECO Fashion Creative Materials - Trashion Fashion 26 - LET’S STANDOUT Gallery 30 - INTO a Graphic Designer’s Lab - Cavallo Design 32 - ART Makeup that will Blow your Mind - Debra Kelly 35 - CANADIAN Local Shopping - Design Treasures 36 - MAKEUP Company to Learn About - Sara Lindsay 38 - EXPERIENCE on Reality TV - Amber Gelinas 40 - INFLUENTIAL Canadian Bloggers 42 - MUSIC Industry News - Sound Priory 44 - SPOTLIGHT Model Agency - EDGE Agency 47 - HEALTH & Beauty - Canadian Local Shopping 48 - DISHHH - Zesty Red Bell Pepper Soup 49 - FALLicious - Dessert That’s Eye Candy
50 - EDITORIAL of the Issue #1 - Fashion Love Never Lies by Jackie Duncan 60 - BEHIND the Lens - Tips and Tools from Albertan Photographers 62 - EDITORIAL of the Issue #2 - Urban Chic - Andras Schram 68 - PHOTOGRAPHY to Check Out - NAKA Photography standoutpublications.com / Fall 2015
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WHO’S BEHIND STANDOUT
T H E C O M PA N Y
EDITOR-IN-CHIEF/FOUNDER TESSA & NICHOLAS JOYES
MEDIA MEDIA EDITOR - ZEV ABOSH CREATIVE MANAGER - MITCH WIEBE FACT CHECKER - KAREN SINCLAIR DRAFT EDITOR - MELISSA HAZEN MARKETING ASSOCIATE - NATALIE MAAS PUBLIC RELATIONS - TORAN LANTHIER MULTIMEDIA PRODUCER - SERGEY ABRAMOV
FEATURES GRAPHIC DESIGNER - NAOMI MAJEK
#LOCALPOWER I
t’s the rush from designing and producing this creative magazine that got my team and I addicted. Every issue, we want to keep doing more so we want to make sure our readers always wanting more, to get their next creative “fix”. We are back after launching our first issue in May 2015. We have been growing and finding out way more talented local businesses to publish about. It is mindblowing as we realize how much contents there that needs to be covered, so we pushed it a bit further this issue, more saucier, professional and edgy. Empowerment for the local industry in Canada is important as we are going through changes in history as it gives Canada a chance to shift in the shopping business. We want to be there while it happens so we can publish all about Canada’s creative industry as there are so many talents out there that deserve to be published and exposed to the audience. Everyone is always learning about new things everyday, so why not provide this magazine? The magazine is also trying to encourage Canadians to support other local Canadian business that truly dedicate to the brand and their clients. The planet needs to be taken care of, local businesses needs its own bigger and affordable industry and that is what we’re here for.
WRITER - LISA KAUFFMANN WRITER - JOYCE JEBOSE WRITER - JENNIFER TIWANA
FASHION & BEAUTY BEAUTY DIRECTOR - DOUGLAS CRESSMAN MAKE UP ARTIST - KARNELL COLLINS HAIR STYLIST - MICHELLE SCABAR HAIR STYLIST - JACKIE KINCH STYLIST - KD FAUSTINO STYLIST - BECKY KUNG
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our Network! Make sure you follow us for contests, updates, fun images, great information, opportunities to be featured and to advertise your Canadian local business!
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RELEASE OF DATE: AUGUST 21 2015 FALL 02 ISSUE
standoutpublications.com / Fall 2015
@STANDOUTPUBLISH
/STANDOUT PUBLICATIONS
CANADIAN MAGAZINE BASED OUT OF CALGARY, ALBERTA, CANADA
PRODUCTION FALL 02 AUGUST ISSUE COVER
S TA N D O U T P U B L I C AT I O N S P R E S E N T S
BEHIND THE COVER A page dedicated to our second issue’s cover photoshoot COVER IMAGE MODELS Carissa Thomas (Three Way Clothing dress/bracelet with Coutukitsch jewelry), Mitch Wiebe (6Street hat with Coutukitsch jewelry, Forge Apparel jacket), Colby Moore (6Street shirt and pants) & Kelsea Stang (Three Way Clothing crop top, Coutukitsch jewelry, Cherry Chic pants, Forge Apparel bag) MAKEUP Douglas Cressman STYLIST KD Faustino PHOTOGRAPHER Tessa Lerbekmo-Joyes LOCATION Sophia Model Agency THIS PAGE MODELS Kelsea Stang and Mitch Wiebe MAKE UP Douglas Cressman JEWELRY left - Dori Forever right - Coutukitsch JACKET Forge Apparel HAT 6 Streets If you want your products to be on the cover, contact: info@standoutpublications.com
S
ince we are a quarterly print publications, we have four shoots a year. Every cover includes local Canadian models, local Canadian designers and accessories with a creative background. We want our covers to be very creative, unique, yet simple and intriguing. On the morning of July 5th, 2015 at 11:30pm, everyone showed up at the location of Sophia Models Agency in Calgary on time and ready to go. It was one of the most challenging photo shoots we have executed because; 1) we had a few fall backs 2) capturing great looks from four models at the same time. We all loved the results because we were able to fit all four designers and two jewelry designers in a few different looks. Two male models wore 6 Street Clothing, Forge Apparel and the two female models wore Three Way Clothing and Cherry Chic Designs. Two talented jewelry designers, Coutukitsch and Dori Forever brought their gorgeous collections for us to work with and magic appeared. We collaborated with designers in Calgary who have the proper clothing/attire for our favorite Canadian weather during the “Indian Summer” phase in late September to early October. By then, our third issue will be ready to launch in November. Each of our cover makes sure local models pop, local clothing and jewelry pop in a very creative and unique way. It’s great exposure and a good selling platform for entrepreneurs. We believe in showing all the talents out there in Canada. standoutpublications.com / Fall 2015
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AUDEINCE COLLABORATING WITH READERS
R E G U L A R S T H AT W E P U B L I S H E V E R Y E D I T I O N
ISSUE O2
We love Instagram and getting our readers involved MAGAZINE PRINT SHOTS FROM OUR READERS!
@velvetandvino
################## ################## ################## ################## WHEN YOU RECIEVE YOUR PRINT OR LAYOUT, POST A NICE PHOTO WITH OUR PRINT ON INSTAGRAM WITH THE HASHTAG: #STANDOUTWITHALAYOUT AND WE WILL PUBLISH THE CHOSEN ONES IN OUR UPCOMING ISSUES!
TELL US WHAT YOU WOULD LIKE TO SEE
@royalartisans
www.royalartisans.com
{ {
www.velvetandvino.com
THIS SEASON’S COLOR PALETTE by our Fashion and Design Stylists
We want to provide our readers information and images that they want to see. It’s important to us for our audience to communicate and tell us what they would love to see in the future issues. YOU matter to US. Send email to creativemanager@standoutpublications.com your thoughts, feedbacks and questions!
standoutpublications.com / Fall 2015
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DAMIAN BLUNT, AB > @damian_blunt
#STANDOUT
INSTAGRAM CANADIAN POSTS THAT GOT IT
DREAMBOAT LUCY, AB > @dreamboatlucy
DEANNA FLINN > @freeadmission
Posts that captured the special essences of life “IN ORDER TO BE IRREPLACEABLE ONE MUST ALWAYS BE DIFFERENT.” - COCO CHANEL — BEST WAY TO STANDOUT —
AB > @baifraydej
PEMPERTON MUSIC FESTIVAL, BC > @beedee_
“BE DIFFERENT, STAND OUT, AND WORK YOUR BUTT OFF,”
LAUREN BAGLIORE, Alberta > @laurenbagliore
- REBA MCENTIRE
BEST WAY TO PROMOTE YOUR BUSINESS AND PRODUCTS New York based company with a division and brick-and-mortar shop in Calgary. www.laurenbagliore.com Lauren Bagliore Concept Shop 917 11th Street NE Inglewood, Calgary, AB Canada T2G0R4 Tel. +1.403.455.4020 shop@laurenbagliore.com Twitter: @LaurenBagliore Instagram: @LBConceptShop Hours of operation: Tuesday-Saturday 11-7pm Sunday 12-5pm Monday: by appointment only
IAN TYLEY, BC > @iantyleyphoto
LINDA SUI > @themavric
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HOT FASHION DESIGNER ON THE SPOT
C A N A D I A N D E S I G N E R T O WAT C H O U T F O R
KAZZ CLOTHING Designer brings high end and local fashion to Canada PHOTOGRAPHY Weili & Brendan Minto MODELS Carly Jane - B & M Models Toronto Natalia Zurowski - Lang Models Agency Toronto
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ransitional layered textiles, unique for the working woman by day and the socialite by night, KAZZ Clothing Inc. represents young professionals who share the love for “classic, yet chic, clean and contemporary style.” Canadian designer and owner of KAZZ Clothing, Ashley Kasdorf, began her creative path of clothing design in 2012 with a “focus on creating wearable, ready-to-wear designs for the urban modern woman.” “Fashioned around the idea of wardrobe fundamentals, KAZZ Clothing creates effortless, stylish clothes acting as beautiful pieces that people can wear day or night and as trends evolve,” Kasdorf explained. “KAZZ Clothing prides on being 100 per cent Canadian made.” With a post-secondary background in business marketing, Kasdorf continued her education in fashion design and merchandising. “I wanted to understand business from the creative side in order to start my own company,’ Kasdorf said. KAZZ clothing is designed, made and produced in Toronto, Ontario, highlighting the importance of staying purely Canadian for the client, who would “love to feature the garments.” “KAZZ stands out as an up and coming Canadian company in
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HOT FASHION DESIGNER ON THE SPOT
the fashion industry [with] focus on quality made garments that are all made commercially in Toronto and designs that are classic and contemporary,” Kasdorf said. “Almost to be ageless to wear the garments again and again.”
“NOTABLE FEATURES OF CLEAN LINES, ARCHITECTURAL DETAILS, CLASSIC TAILORING AND CUTS RESEMBLE CHIC STYLE WITH A
LAID BACK MODERN IMPRESSION.” “The inspiration was to keep it clean and simple; contemporary like the clothing I produce and I want it be a platform that represents my clothing well.” KAZZ Clothing Inc. prides the design of its garments by the creative and unique mind of Kasdorf and the inspiration that comes from external beauty of the globe. “I draw and write down when an outfit [idea] comes to mind,” said Kasdorf. “I’m always thinking about garments and what I can do next.” “[I] watch the runways from season to season and I travel a lot; when I can see different cultures and areas around the world to gather inspirations.” In focusing on exclusivity, Kasdorf produces garments that are “made in smaller production runs,” allowing clients to wear original pieces as “more people are shopping for boutique style clothing.” “More people now look for garments that others don’t have [which allow] being more individual and expressive with their outfits/ garments,” Kasdorf explained. “People are wanting to be more individual and look to wear clothing from a local designer and environmentally sustainable designer.” — Mitch Wiebe standoutpublications.com / Fall 2015
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LOCAL CANADIAN FALL FASHION
LUXX READY TO WEAR
Shearling is always a Fall favorite and it keeps you warm while looking cool with the LUXX crop drape jacket. Always a Fall favorite for a woman.
BROWN SHEARLING CROP JACKET $275 CAD LUXX FALL INFO FASHION DRESS, $225 CAD WEBSITE / WWW.LUXXREADYTOWEAR.COM
BOYFRIEND WRAP COAT, $750 CAD
HOUSE of NONIE’S top selling garment in the AW15 collection. This piece coat is cut from buttery soft black virgin wool and is lined with 100% silk. It is a light weight winter coat with clean, straight lines, and with a boyfriend fit. This coat is chic and simple, dressing up a plain t-shirt look, or compliment an evening look.
RUZI
FALL INTO THE PRINTS
CANADIAN DESIGNERS PROVIDE PROPER FA S H I O N AC C ES S O R I ES FO R T H E C A N A D I A N W E AT H E R
HOUSE OF NONIE WEBSITE / WWW.HOUSEOFNONIE.COM EMAIL / NINA@HOUSEOFNONIE.COM FB / HOUSEOFNONIE IG / @HOUSEOFNONIE TW / @HOUSEOFNONIE
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PRINTED SHAWL BLOUSE, $240 CAD
WEBSITE / WWW.RUZI.CA FB / RUZI_CAMONTREAL IG / @RUZICA_MONTREAL TW / @HOUSEOFNONIE
Printed shawl blouse featuring our in house print in silky faille, part of our AW’15 collection. Characterized by comfort and simplicity; this is a chic, easy to wear piece to have this fall season. Also available in black crepe.
LOCAL CANADIAN FALL FASHION
COUTUKITSCH
Gemstone jewelry is still hot for Fall and our Slink Crystal Wrap Bracelet is the perfect way to rock the look. The bracelet wraps around the wrist three times and features a Titanium Quartz spike in your choice of three colors - gold, rainbow, or clear.’
SLINK CRYSTAL WRAP BRACELET $60 CAD
WEBSITE / WWW.COUTUKITSCH.COM EMAIL / INFO@COUTUKITSCH.COM FB / COUTUKITSCH IG / @COUTUKITSCH TW / @COUTUKITSCH
standoutpublications.com / Fall 2015
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HOT JEWELRY DESIGNER THAT SHINES CANADIAN JEWELRY SHINES
HILLBERG & BERK Small town girl to a ‘big country’ jewelry entrepreneur
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mpowerment and beauty: This is the vision of the world-class Saskatchewan - based jewelry company, Hillberg & Berk. Founded in 2007 by Rachel Mielke, the great success of the company expands globally by the unique usage of “guerilla marketing techniques and strong insight in differentiating Hillberg & Berk from the competitors.” Hillberg & Berk “prides itself on being an attainable luxury jewelry line” with its unique and original ‘build’ quality of each piece handcrafted of the finest “semi-precious stones and metal, freshwater pearls and Swarovski crystals” found and utilized from around the world. Every jewelry line appeals to women of all ages with its’ creative and “timeless design aesthetic”. “Hillberg & Berk is a leader in its field in the Canadian market, creating attainable luxury jewelry that makes women feel special and beautiful,” said Hillberg & Berk CEO, Rachel Mielke. “But most importantly, for women to be empowered.
THE OWNER
collaboration with Canadian Olympic star and celebrity, Tessa Virtue. “With a name already synonymous with the word ‘sparkle,’ it only makes sense for the six-time Canadian Ice Dancing champion and Olympic gold medalist, Tessa Virtue, to team up with Hillberg & Berk in designing a sparkling collection of her own,” said Mielke. “Inspired by Tessa’s own personality, the collaboration will feature the classic Hillberg & Berk that you already know and loved, mixed with the delicacy and elegance of Tessa’s taste [with] a dash of bohemian whimsy for good measure. “Great ready to Embrace Your Brilliance in Tessa Virtue by Hillberg & Berk, launching September 2015.” Hillberg & Berk’s community involvement and global philanthropic vision sets the Saskatchewan jewelry designer apart from all others in the Canadian market and industry, providing one-of-a-kind pieces to its’ customers.
“THESE QUALITIES DEFINITELY SET HILLBERG & BERK APART FROM ITS COMPETITORS BECAUSE [OUR] CLIENTS ARE RECEIVING A BEAUTIFUL, HIGH-QUALITY, CANADIAN PRODUCT.” The company’s philosophy is simply the empowerment of women around the world by its’ dedicated use of charitable power. Over the last three years, Hillberg & Berk has graciously donated over $500,000 in cash and product “to both national and international charities”, standing by the company’s manifesto. “Through education, inspiration and opportunity, we are empowering women one sparkle at a time,” Mielke said. Mielke was bestowed the great honour of designing a “oneof-a-kind brooch for Her Majesty, Queen Elizabeth II” when she was commissioned by the Lieutenant Governor of Saskatchewan in 2013. “The sensational brooch has been spotted on the Queen several times since it was presented to her,” said Mielke. “The Queen is only one of the growing number of celebrities who love Hillberg & Berk’s work, including: Carrie Underwood, Sarah McLachlan, Michelle Obama, Barbara Walters and Celine Dion.” Empowering different types of women around the world, the creative design team of Hillberg & Berk is excited to work in
“Beautiful, sophisticated and timeless…every piece of jewelry Hillberg & Berk creates encompasses these elements [and] should be a reflection of your individual style and personal refinement.” — Mitch Wiebe
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HOT JEWELRY DESIGNER THAT SHINES
STORE FRONT
FASHION WEEK SASKATCHEWAN CAN
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T FA
Fashion industry is booming in the middle of Canada
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PHOTOGRAPHY Megan Steinwand ARTICLE Mitch Wiebe MAKEUP/HAIR Jasmine Hodinski MODEL Alana (Mode Models, Edmonton)
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RISE
K E E W N O I H S A SKF
NEX DA’S
#
E N TH O Y T N CI SHIO
askatchewan’s artistic industry continues to flourish with its multitude of talents from every corner of the creative community and has contributed to the premiere fashion and creative design event in that province. Saskatchewan Fashion Week (SFW) is an annual event showcasing the design and imaginative talents of the provincial industry that is becoming globally recognized. Public relations and communications manager of SFW, Melissa Fiacco, is excited to see the continued growth and expansion of the event as it continues “to influence the growth and sustainability of the creative industry.” “It’s been four years since Saskatchewan Fashion Week was created,” said Fiacco. “Saskatchewan Fashion Week was created to attract creative entrepreneurs and artists and showcase the talent being produced in Saskatchewan.” “We are seeing a continued retention of designers every year, while attracting emerging designers and designers who haven’t shown at Saskatchewan Fashion >
“Engaging a relationship with the Canadian Arts and Fashion awards has allowed us to produce and showcase Saskatchewan Fashion Week content on its website,” Fiacco said. “Live streaming on cafawards.ca, in addition to saskfashionweek.com, has amplified views of the runway.” “Live stream views of the runway program are currently more than 5,000 in 2015, which is an increase of 225 per cent from 2014.” SFW’s relationship with designers, ticket buyers, sponsors, makeup artists, hair stylists, photographers, committee members, and volunteers is integral to the success of SFW, as well as collaboration with all levels of government. “SFW is a non-profit organization and has built its successes using a strategic business model designed to increase sustainable revenue streams that can be reinvested into event production and talent attraction and retention. Investments from sponsors and funding partners have been very effective while creating mutual benefit.” Fiacco said.
“AN IMPORTANT PRIORITY FOR SFW IS TO INFLUENCE THE ECONOMIC IMPACT AND SUSTAINABILITY FOR THE FASHION AND CREATIVE DESIGN INDUSTRIES IN SASKATCHEWAN.”
“SFW does not rely on government funding to ensure its sustainability, but its relationships with governments is integral to addressing priority issues that influence policy and contribute to the fashion and creative design industries creating economic impact for the province.” Saskatchewan Fashion Week hosts a wide variety of credible and respectful brands, preserving the professional relationships between the creative teams, designers and sponsors, in ensuring the continued success and growth of the event. SFW is committed to creating “an inclusive experience that exposes and celebrates the artistic, entrepreneurial and creative talent & innovation being produced in Saskatchewan.” “SFW strives to create professional development and interactive experiences that foster collaborations and entrepreneurship.” — Mitch Wiebe standoutpublications.com / Fall 2015
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FASHION WEEK SASKATCHEWAN
Week previously, to showcase their skills and creativity on its runway.” The 2015 event production, held at Canada Saskatchewan Production Studios (The Sound Stage), was “transformed into a world-class” experience, exposing “fashion, creative design, entrepreneurship and music. Sold out crowds enjoyed original Fall/Winter 2015 collections from twenty-five Canadian fashion designers, and seven local retailers showed Spring/Summer 2015 style trends. Patrons of the event were inspired by the imagination and creativity that came to life on the runway. For those who weren’t able to attend the event, they had a chance to experience it by viewing the live stream of the runway programs on saskfashionweek.com and cafaawards.ca or by accessing SFW’s free mobile app.
INFLUENTIAL CANADIAN EVENTS PHOTOGRAPHY Zev Abosh
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INFLUENTIAL CANADIAN EVENTS
BIGGEST EVENT IN CANADA’S E N T E R TA I N M E N T I N D U S T R Y
STAMPEDE How the annual Calgary Stampede affects the city of Calgary’s fashion scene
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very summer, in the month of July, the Calgary Stampede turns Calgary into a western themed party for 10 days. It is a great excuse to channel one’s inner cowboy and dress up! Looking back over the archives of Stampede past, there has been a huge shift in the way people dress for Stampede. I spent a day at the Stampede grounds and I must admit I saw some great outfits and others, not so great. Stampede time is also known for its partying, but sometimes what looks good at a party, is not so good in the daylight. The true cowboys and cowgirls looked picture perfect. They are there to compete on the infield, but they looked sharp and well put together off the field too. Real cowboys and girls wear Wrangler jeans. No low riding skinny jeans for this crew. This was the easiest way for me to determine the true cowboys from the wannabes. The First Nations were dressed so elegantly in their feathered leather costumes. It makes you see why the amazing outfits inspire designers such as D Squared. I loved how they incorporated bright neon colors in their dress. I noticed that the best-dressed people on the grounds were the people who were attending the rodeo. I sat out front of the Grandstand and the outfits were classic western, with a bit of a modern twist. Longer skirts for the ladies and classic plaid shirts for the men. Statement jewelry transformed a drab outfit into something western and on point. I have my Stampede outfit that comes out every year and is a great success. It is a pair of boot cut jeans, some Tony Lamas that I bought on a trip to Texas and a ‘cowboy’ shirt worn by the cowboys from the Camargue in France made by Souleiado and a classic wide brimmed Panama hat. — Lisa Kauffmann standoutpublications.com / Fall 2015
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GET INTO THE FASHION MODELLING INDUSTRY
A D AY I N T H E Y O U N G M O D E L L I F E O F
EMMA BLAKE
Emerging young Calgary fashion model shares what her day is like working for a runway show
PHOTOGRAPHY Mitch Wiebe & Zev Abosh EVENT #parkshow2015
7:00am
I open one eye and scroll through my Instagram feed as my mom asks if I want toast with my scrambled eggs.
8:15am
I leave my house now – no makeup and natural hair – looking like a normal teenager; just super tall and lanky of course.
9:00am
I arrive at the fitting with my earphones in and a book in my bag – I cannot stress how essential it is to have these things before going to a job. There are racks and racks of beautiful and unique clothing that I am lucky enough to have the opportunity to wear. Sadly, it is NOT true that the models get to keep the clothes.
9:30am-12:00pm
The Fitting: If it is a big show with a lot of models one must be prepared to stay for a while (this is why an iPod and a book is essential.) This is the part where talented designers – with whom I have been fortunate enough to work – call out my name and bring me over to their rack to dress me with clothes for the runway. I know that sometimes fashion can be a little out there – but as a model you cannot complain about what you wear. It is your job and even if it’s not your style, you have to be professional and wear it.
12:00pm- 3:00pm
The models get a few hours to take a break. If the job is close enough to my house I usually go home, eat, and maybe take a quick nap. If it’s not close to my house, I usually head out to find some food and find a quiet place to read or hang out with the other models.
MAKEUP/HAIR Douglas Cressman MODEL Emma Blake, Sophia Agency CROP TOP Three Way Clothing PANTS 6Streets
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3:00pm-6:00pm
Hair and Makeup: Finally it is time to transform a bunch of tall and skinny women into the vision the designer have for their collection. From my experience, the designers, makeup artists, and hair stylists are some of the >
GET INTO THE FASHION MODELING INDUSTRY
TIPS ABOUT GETTING INTO THE BUSINESS
most creative, happy, and talented people I have ever met. I have had everything from dark eyebrows to no eyebrows. I always feel so lucky to be able to be helping bring a vision to life.
6 : 0 0 p m - 7 : 0 0 p m
Rehearsal: Now I know a lot of you are probably thinking, “Why do you have to rehearse walking down a straight ramp and then walking back up it.” Well it’s not quite as simple as that. First, you have the lineup, who is opening the show and who is closing the show. Then you have to walk at a certain speed, smiling or no smiling, it all depends on what the designer wants.
7:00pm-9:00pm
The Waiting Game: There’s usually a long wait time before you actually get to walk the runway. I am usually trying to catch up on homework, listening to music, or just talking to other models – that is definitely one of the best parts of this job. I have met girls from all over Canada the same age as me. A popular and surprising topic among models is mostly food and everything we are going to eat when we get home.
9:00pm-11:00pm
Show One: Now after all the build up and preparation, I finally get to walk the runway. I always become a bit nervous before I walk the runway because there are so many people there taking your picture every step of the way, but I just put it all behind me and look straightforward. The changes backstage are very quick. Naked models towering over their dressers, in a frenzy to get back to the lineup as quick as possible. There is a lot going on backstage (usually the air is thick with hairspray and clothing is everywhere) but it all pays off when you get to w a l k down the runway.
11:00pm-12:00am Home Time: Now I put back on my not so fashionable clothing and go home. Once I get home the first things I do is take off my makeup and put on pajamas. Back to myself, I then scroll through Instagram once again and see if any pictures of the show were posted (the most exciting part.) I am very lucky to be able to do what I do and I appreciate all the hard work my agency and my parents do to help and support me. It wouldn’t be possible without them.
— Emma Blake
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GET AN AGENT. You want to be serious about a modelling career? Find yourself an agent. Do your research on the local agencies that you want to contact. Find out their niche and if it fits with your goals. There are many types of models such as runway, commercial, lifestyle, plus sized and fitness. Once you have narrowed it down to a few agencies, contact them to set up an appointment. They may want you to send in some photos. If that is the case, these photos do not have to be professionally done. Simple snapshots are fine at this point.
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AVOID MODELLING WEBSITES SUCH AS MODEL MAYHEM. There have been too many
nightmare stories of girls being duped, sexually assaulted etc: another reason why having an agent is important.
3
GROW A THICK SKIN. You will be judged on your looks 24/7 when you are in this business. Be prepared for rejection. The great Gisele almost didn’t make it until the late Alexander McQueen took a chance on her, and the rest is history. But remember, for every Gisele, there are thousands of struggling models. The competition is extremely tight nowadays and careers that used to last ten years have a shelf life of about five.
“Why do supermodels make millions? Because they are one in a million.” -Lisa Kauffmann, Director of LK Model Management and Calgary’s Original Supermodel.
standoutpublications.com / Fall 2015
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PORTFOLIO DESIGNER’S SKETCHES DESIGNER / LENNARD TAYLOR WEBSITE / WWW.LENNARDTAYLOR.COM IG / @LENNARDTAYLOR
GETTING INTO THE CANADIAN FA S H I O N D E S I G N E R ’ S
SKETCH BOOK Collections of talented sketches and illustration from designers to plan their masterpeice
DESIGNER / A D A M WEBSITE / FACEBOOK.COM/ADAMLINDESIGNS IG / @___D__M/
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PORTFOLIO DESIGNER’S SKETCHES DESIGNER / MARK ABENIR - AVERYNTHE WEBSITE / FACEBOOK.COM/AVERYNTHE IG / @MAARKABEENIR
standoutpublications.com / Fall 2015
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ECOFASHION CREATIVE MATERIALS
ENVIRONMENT + WEARABLE
TRASHION FASHION Canadian company that transforms trash into fashion
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orn out of a passion for the planet, Trashion Fashion, an internationally recognized brand, was founded by Amy Merli in 2011. Trashion Fashion is on a mission to change the way the world views its waste by creating an avenue for students and professional designers to repurpose waste into creative works of art that would have otherwise become trash. Since its inception, the organization has expanded into three major cities in North America, spreading and creating awareness. The name of the brand literally explains how the designs are made. Designers who decide to participate in any of the Trashion Fashion events have to follow a strict guideline of using 90% waste materials in all of their creations. Some of the materials used in the designs include but are not limited to; parking tickets, soda cans, trampoline, window screens, newspapers, magazines, and plastic bags. The brand is greatly inspired by the ballet community. The elegance and beauty of ballet is used to empower women through a sense of strong-bodied and nonsexualized images by the use of media to convey their message. In such a short amount of time Trashion Fashion has accomplished a lot by not only creating sustainability and reducing the impact of waste on the environment, but by also creating a creative outlet for youth of different backgrounds in the community to express themselves. They provide scholarship funds to students from a percentage of their ticket sales and have created educational programs for youth which has shown a significant influence in their academic involvement. >
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ECOFASHION CREATIVE MATERIALS PHOTOGRAPHY Left Alex Sphers Right Sabato Visconiti Centre Steven Lashcever Bottom Justin O’Brien
Trashion Fashion not only wants to help bridge the world to a sustainable future, but also to engage communities in rethinking their choices when it comes to fashion.
TRASHION EMPHASISES THEIR STRONG BELIEF IN EMPOWERING STUDENTS, ARTISTS AND THEIR AUDIENCE TO FIND AND CREATE SOLUTIONS THAT CAN ALSO REDUCE WASTE AND IT’S IMPACT ON THE PLANET. An organization that prides itself in setting an example, Trashion Fashion events uses zero waste – and in an effort to leave each community greener than ever – Trashion also donates hundreds of seedlings and plants to the community. When working with clients, Trashion Fashion aligns themselves with clients who not only understand the power behind creativity, but is also passionate about the environment. They seek organization that they can partner with to support their education programs as well as eco-conscious brands. Trashion fashion has a mission to make the environment a better place by providing a creative outlet for communities, the fashion industry, and youth. Regardless of their international reach, Trashion Fashion still strives to have a localized impact on each community that they work with individually. Giving back to the community is of great importance to Trashion Fashion, and their goal for the future is to continue to grow their seedling and planting project in the communities that they work in as well as creating more educational scholarships for students. Trashion Fashion’s holistic approach and caring attitude towards the environment will leave you inspired wanting to do more for the environment. — Joyce Jebose standoutpublications.com / Fall 2015
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STANDOUT PHOTOGRAPHY & ART GALLERY
LET’S STANDOUT GALLERY Our print gallery gives talented entrepreneurs the opportunity to showcase their work
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STANDOUT PHOTOGRAPHY & ART GALLERY
“A R T I S N O T W H AT Y O U S E E B U T W H AT Y O U M A K E O T H E R S S E E .” - E D G A R D E G A S
ART WORK BY IARTMIMMO EMAIL - MIMMOSCAL@GMAIL.COM PHONE NUMBER - (514) 8864894 WEBSITE - IARTMIMMO.COM
JESSIYLN POOLE, DESIGNER & CREATOR
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WE PUBLISH WORK (WHICH ARE JUDGED BY US) OF PHOTOGRAPHY, ART AND ILLUSTRATIONS TO BE SHOWCASED IN OUR PRINT GALLERY. EMAIL YOUR WORK TO INFO@STANDOUTPUBLICATIONS.COM
PHOTO WORK BY KEVIN J MELLIS EMAIL - INFO@KEVINJMELLIS.COM WEBSITE - KEVINJMELLIS.COM
STANDOUT 2015 - PHOTOGRAPHY & ART GALLERY
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began creating photographs as an art form after graduating from the Vancouver Institute of Media Arts Digital Photography Program in March 2012. I have since shifted my photographic practice from a digital to an analog process using a traditional large format view camera. My motivation came from a profound need to connect more deeply to the process and to my subjects. My artistic intention is to create images that evoke a deep sense of emotionality and timeless sensibility. My work is heavily influenced by my concurrent profession as a Medical Social Worker on the Critical Care Team at the Foothills Hospital. I work directly with patients and their families who find themselves often in utter crisis stemming from sudden and unexpected illnesses and physical traumas (car accidents, shootings, and stabbings for example) that sadly often lead to severe injury or death. We now live in a time when everything around us is moving so quickly that, as a direct result, many people miss or overlook the importance of being ‘present’ to people and things around us. As an artist, I seek to create images that engage the viewer and offer the time and space for reflection, contemplation and solltude.
INTO A GRAPHIC DESIGNER’S LAB FA L L I N TO A G R A P H I C D E S I G N E R ’ S M I N D
RADIX LIPS
CAVALLO DESIGN
Graphic designer is not afraid of colors, patterns and going wild. GRAPHIC DESIGN Sandy Cavallo PHOTOGRAPHY Lisa & Eddy Photography
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odernizing business communities with original marketing methods, graphic design from Montreal based studio Cavallo Design, has helped enhance the successes of its clients with its unique take on brand development and communications. Sandy Cavallo, owner and operator of the boutique design studio, hosts a high-end portfolio of work that has focused in the area of visual branding, communications and social media presence. Additionally, Cavallo Design specializes in individual marketing material with their extensive À La Carte options for anyone looking for business cards, invitations, banners and more. As a young and well-established company, Cavallo had thrown herself “headfirst into establishing a reputable design studio” seven years ago with success on her mind. “Throughout the past seven years, I have built a solid client base through customer relationships and word of mouth,” Cavallo said. “I have been fortunate to develop relationships with clients who not only understand and appreciate my designs, but are also buzzing about Cavallo Design.” As each aspect of building a brand and company is, Cavallo used her last name to establish the business with a meaning that goes beyond her roots. >
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“DRINK UP”
TOTE BAG PRODUCT SHOT
“Cavallo is the Italian translation for ‘horse’; a spiritual animal that represents personal drive, passion and freedom,” Cavallo explained. “These are qualities that are reflective of me as an artist and have given me the ability to create strong, elegant, bold and simple art work.” As the sole employee of the design studio, Cavallo must standout from the competition and provide world-class work. “The challenge of being a boutique shop is earning the trust of clients,” Cavallo said. “To do so, one must weed out the bargain hunters and educate people on the value of time and skills that go into artistic work.” Building her brand and company as an individual can prove difficult, but Cavallo sees a lot of benefit in doing so. “I work very closely with them every step of the way, which is very important as it allows me to properly connect with my client and helps myself and them to understand what exactly they are looking for.”
“STRUTTER”
“MORNING AFTER”
“STAYING SMALL GIVES ME A COMPETITIVE EDGE AS IT ALLOWS ME TO HAVE PERSONAL BONDS WITH MY CLIENTS AND PAY CAREFUL ATTENTION TO THEIR EVERY NEED AND DESIRE,” CAVALLO SAID. “THIS IS WHY I HAVE RECURRENT CLIENTS THAT ALSO SPREAD THE WORD TO OTHERS.” Cavallo Design will continue to grow, providing clients with unique work and marketing solutions to improve brand and company recognition by its “commitment to quality and simplicity” that makes it stand out. “Whether it’s reviving old store signs or helping a local merchant market itself, it is my mission to give back through my work,” Cavallo said. “It is a form of social entrepreneurship that takes the capitalism out of my work.” — Mitch Wiebe standoutpublications.com / Fall 2015
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INTO A GRAPHIC DESIGNER’S LAB
HANGING IN GALLERY
ART MAKEUP THAT WILL BLOW YOUR MIND I N T E R N AT I O N A L R E O W N E D M A K E U P A R T I S T
DEBRA KELLY Virtual Insanity PHOTOGRAPHY Greg Gerla MODEL Edge Agency - Mitch Wiebe MAKE UP ARTIST Debra Kelly
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ART MAKEUP THAT WILL BLOW YOUR MIND
ike the canvas is to a painter, the human face lends itself to the creative abilities of a makeup artist. As a blank slate, curvature, face structure and eyes allow for originality to bloom from the delicate strokes of the brush with a precise finger and eye. Internationally renowned makeup artist, Debra Kelly, was born in Melbourne, Australia and has worked globally with a large portfolio of teams and celebrities, creating eye-catching and dynamic art on the clients she has worked with. After moving to Calgary, Kelly’s skill for the art and precision for perfection catapulted her talent to a commodity needed in the community. “Since moving to Calgary three years ago, I soon realized my skill to transform others was a valuable tool,” Kelly said. “There were no restrictions and I could express my art in any way, shape or form.” “I learned very quickly that I possessed two key ingredients; the love for makeup and a natural free flowing creative flare that had the power to communicate to others.” Working with international models such as Mathew Stephen Smith from America’s Next Top Model, Kelly’s worldwide experience has proved a sought-after talent within the industry. Locally, Kelly has planned and orchestrated many unique photographic sessions with a professional team of photographers, models, videographers and stylists. Being inspired by new innovative products, Kelly “purchased Kryolan UV Glow makeup whilst back in Melbourne, Australia” and begun her creative journey in developing a high-end editorial photo shoot with makeup that glowed in the dark. Her team and ideas quickly developed into a professional group of talent. “I prepared my mood board with pictures that inspired me and asked Greg Gerla, a commercial and fine art photographer and instructor at the Alberta College of Art and Design, to help me out,” Kelly said. “Working with Greg is like working with an extension of my own creative soul and he helps my visions and ideas comes to life. “Greg is incredibly skilled at his art with years of experience and exceptional technical ability.” Calgary based model, Mitch Wiebe of Edge Agency in Regina, Saskatchewan, was taken on board to be apart of the creatively inspiring photo shoot. “I met my subject, Mitch Wiebe, briefly two years ago and we never really spoke,” Kelly said. “But I always was intrigued by his bone structure and piercing blue eyes.” “For me, it was a no-brainer to have him on board. “My team was complete and the ‘Terrible-Three’ hooked up to create visually appealing images.” The five-hour shoot allowed for the entire team to proactively photograph the theme in stages by adding small amounts of perfectly applied ultra-violet makeup on the subject. Each new application allowed for more compositional play by the model and photographer to attain the perfect image.
“I DID HAVE MY OWN PERSONAL CHALLENGES WITH WORKING WITH ULTRA VIOLET MAKE UP ON THE SUBJECT.” KELLY SAID. “BUT ONCE ONE UNDERSTANDS IT, THE REAL MAGIC STARTS AND I THINK COLLECTIVELY, WE ACHIEVED WHAT WE WANTED.” standoutpublications.com / Fall 2015
ART MAKEUP THAT WILL BLOW YOUR MIND
“It was a free flowing, easy shoot.” With the efforts and open collaboration from the entire team, each individual worked hard with one and other to promote and succeed at the shoot. “Mitch was a real trooper, putting up with me splashing him with layers of makeup and he went above and beyond to work with me to do whatever it took to create the best possible image,” Kelly said. “In front of the camera, he exploded with countless poses and I would not hesitate working with him again. “One word sums up Mitch; professional.” By the shoots end, the entire team saw a once blank canvas and idea become a beautifully original work of art through experimental trial and error. “The shoot was so much fun and somewhat messy, but exceeded my own expectations. “What is Debra Kelly Makeup? [It’s] anything you want it to be!” — Mitch Wiebe
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CANADIAN LOCAL SHOPPING
PAULA TIMMS
NUAGE 9
KAYLA CITY NIGHTS, 20 X 20 $49 CAD
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CRYSTAL CLUTCH, $230 CAD
Sometimes all you need is a pillow to land on. Treat your couch, bed, or floor to a new look with pillows featuring “Kayla City Nights”. These soft and cozy poly-linen pillows feature an invisible zipper and the fabric has been carefully selected to work with any room decor. Printed and purchase from NUVANGO. WEBSITE / WWW.NUVANGO.COM/PAULATIMMARTIST IG / @PAULA_TIMM_ARTIST TW / @PAULA_TIMM
‘GIFT’ IT OR KEEP IT
SWELL MADE CO. WEBSITE / WWW.SWELLMADE.CO FB / SWELLMADECO PRINTED SHAWL IG / @SWELLMADECO BLOUSE, TW / @SWELLMADECO
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Art prints and cards that make a statement. Inspired by a love for type, design and
DESIGN TREASURES #shoplocal
urban life. But first, Coffee. It’s truly what makes the world go ‘round. Hang it in your home or office. This art print is rich, smooth, and black (100 lb. stock) with a luxe gold foil finish. Print measures 8 in. x 10 in. Frame not included.
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WOODWERX SHOP LOCAL WOOD BLOCK, $25
Woodwerx is a home-based woodworking business located in Maple Ridge, BC, Canada. One of a kind solid wood home decors with custom work engraved to add personal touches.
WEBSITE / WWW.WOODWERX.CA FB / WOODWERX IG / @WOODWERXWOODWORKING TW / @WOODWERX
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MAKEUP COMPANY TO LEARN ABOUT
PHOTOGRAPHY AND CONCEPT Kiriako Iatridis MAKEUP Sara Lindsay HAIR Dan Pritchard MODEL Hannah of EDGE Agency
POPULAR MAKEUP ARTIST IN CANADA
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Canadian Makeup Artist Brings it All
MAKEUP COMPANY TO LEARN ABOUT
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nternationally awarded makeup artist and expert, Sara Lindsay of Sara Lindsay Makeup Studio has worked around the globe with celebrity clients and events with an edgy and modern makeup application technique. With 14 years of experience, Sara has worked with clients such as Carly Rae Jepsen, Tegan & Sara, and The Canadian Tenors, as well as being apart of makeup teams in New York Fashion Week, Canadian Country Music Awards, The Juno Awards and more locally as the makeup coordinator for Saskatchewan Fashion Week. Sara worked in the fashion industry in the United Kingdom for eight years before returning back to her hometown of Regina, Saskatchewan where she currently resides, building her brand and clients in her high-end retail studio. “We are a full retail store offering high-end luxury cosmetics, hair care, skin care, nail products, as well as jewelry and a watch line,” Lindsay said. “We offer full make up services as well as hair, gel polish manicures & pedicures and lash extensions.” Saskatchewan’s creative industry is a close-knit community of talents that is very inclusive to all artists supporting each other to build it. Sara Lindsay Makeup Studio knows that “supporting others in the industry will only build the strength of business and peers.” “We foster a very progressive attitude where competition is concerned,” Lindsay said. “A negative attitude toward competing business is a very old fashioned way of thinking and isn’t part of our mission. “Fostering the idea of community support, Sara Lindsay Makeup Studio is “active in the community in the way of fundraisers and charitable fashion shows”, adopting policies within the company that has made it a core value. We are privileged to be able to get involved in supporting great causes and to me, that is one of the our most important accomplishments,” explained Lindsay. The passion for her guests has been a crucial part in building the brand, and she is passionate about creating an exceptional experience at Sara Lindsay Makeup Studio.
Top PHOTOGRAPHY Mark Tiu MAKEUP Sara Lindsay HAIR Leah Gress MODEL Jade of EDGE Agency WARDROBE DESIGNER Beryl Wong ACCESSORY STYLIST Ryley Koma Centre PHOTOGRAPHY Kiriako Iatridis MAKEUP Sara Lindsay HEADPIECE Ryley Koma MODEL Hannah of EDGE Agency Bottom PHOTOGRAPHY Kiriako Iatridis MAKEUP Sara Lindsay HAIR Dan Pritchard FLORAL WARDROBE DESIGN Ryley Koma MODEL Hannah of EDGE Agency
“Our goal is to make each and every person who walks through our doors feel amazing. We have developed strong relationships in this community and we consider ourselves very lucky.” Sara’s awards portfolio is expansive and taking the title as Canadian Makeup Artist of the Year at the Mirror Awards in 2011 shows the dedication she has to the creative industry on a global spectrum. In 2014, Sara became a finalist for her original work at Contessa Awards and “most recently has been named a finalist for the NAHA Awards for Northern American Makeup Artist of the Year 2015.” “Awards are wonderful and it’s very flattering, but I don’t think it’s the most important thing,” said Lindsay. “It’s wonderful to be recognized by our industry and it helps to give us exposure to reach more people, but it’s the creative “IT ISN’T JUST ABOUT SELLING PRODUCTS outlet that inspires me everyday.” OR PROVIDING A SERVICE, IT’S ALL ABOUT Sara Lindsay Makeup Studio continues to push the boundaries of creative makeup design locally and CREATING AN EXPERIENCE THAT OUR GUEST across the world, providing the most original and unique experiences for each client the company works WON’T HAVE ANYWHERE ELSE.” LINDSAY with. The opportunity to shoot “campaigns for local EXPLAINED. [companies] and to travel the world with amazing local businesses such as Hillberg & Berk” is highly rewarding. “It’s a full time job to try and stay relevant in our industry and I love every minute of it,” Lindsay explained. “We have been given the gift of incredible support from our community and we will continue to show our gratitude by giving back wherever we can.” — Mitch Wiebe standoutpublications.com / Fall 2015
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MEDIA WOMEN AND TELEVISION SOCIETY & MEDIA INFLUENCES
EXPERIENCE ON REALITY TV Amber Gelinas from Bachelor Season 2 Austraila spills from her heart PHOTOGRAPHY Zev Abosh PUBLIC FIGURE Amber Gelinas SKIRT Three Way Clothing TOP Three way Clothing DRESS Cherry Chic Designs JACKET Cherry Chic Designs
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As with anything one sees in the fashion and entertainment world, what you see is not exactly what is really going on. The backlash against Amber on social media was rampant and all out mean. The bullying that Amber endured was extremely hard on her, so much so that she lost over 50 pounds in 3 months from the stress. The public thought that what her ‘character’ was on the show was who she really was. Paparazzi and Internet trolls became a harsh reality for Amber. It was only after the last episode aired, that she was ‘free’ from the constraints of the show and was able to show the public her true self. Life on the Bachelor was not a bed of roses. — Lisa Kauffmann PRESS & MEDIA COVERAGES
WHAT TURNS YOU ON CREATIVELY, SPIRITUALLY OR EMOTIONALLY? MY CREATIVE MIND GETS IN TUNE WITH MY EMOTIONS, SPIRITUALITY, AND SOUL WHEN I’M IN A BASIC SPACE – CLEAN, CRISP, NATURAL LIGHT, SECLUDED, AND I HAVE TO HAVE THE SMELL OF LAVENDER IN THE AIR. YES, I’M VERY OCD ABOUT GETTING IN MY ZEN ZONE.
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MEDIA WOMEN AND TELEVISION
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had the opportunity to sit down with Amber Gelinas for a coffee in Inglewood. I had already spoken to her a few days earlier, interviewing her over the phone about her experiences and insight on being on the Bachelor in Australia. Our coffee meeting allowed me to really get to know her better than any phone interview. After stumbling to find each other at the Gravity Cafe and Wine Bar in Inglewood, I sat down with my coffee and had a great conversation with a very funny outspoken woman. Born in Saskatchewan, Amber is 27 years old and stands a statuesque 5’10” tall. She is an actress, model and writer. One of the first things I told her was that she reminded me of Tina Carrera (of Wayne’s World fame) and a smidge of Chrissy Teigan. Depending on the light and angles, she can look anything from a First Nations, to a Bollywood actress, to someone from Indonesia or even Middle Eastern. Her chameleonic look is what makes her extremely beautiful, and as an actress and model, works in her favor. We continued our discussion from the interview and had a good laugh about the craziness of the fashion and tv world. Her insights into the ‘behind the scenes’ of the Bachelor were quite eye opening. When Amber applied and ultimately was accepted onto the Bachelor Australia, someone had told her that her life as she knew it, was going to change forever. Competing for the affections of a complete stranger with a group of other women makes for some interesting television and the Bachelor has its moments of high drama. Confidentiality agreements had to be signed, and Amber could not even let on to her closest friends and family that she had been accepted on to the show. Everything was very secretive and Amber basically had to go into pre production hiding. Because the Bachelor is filmed and edited months earlier, the participants have to stay quiet until the show airs all the way until the finale. Being on the Bachelor was not all what it appears to be on television to its millions of viewers. When I asked if it is real, Amber said that it is ‘actuality’ and not reality. It is not scripted, but it is what is known as ‘line fed’; the producers will set up situations to engage interaction between the girls and everyone plays a certain ‘role’ and has their own ‘story line’. So, for example, if two girls have not been asked out on a ‘date’ with the Bachelor, the producers will set things up for these two girls to talk about how they feel about not being asked on the date and their opinions of the girl who was asked out. Amber was considered the strong and outspoken girl. After spending some time with her, I saw a very driven, passionate and direct, no BS kind of girl. Amber wears her heart on your sleeve. So you can imagine how a headstrong woman would translate through clever editing on the Bachelor.
INFLUENTIAL CANADIAN BLOGGERS
We, The Timeless @wethetimeless WWW.WETHETIMELESS.COM
WE ARE ON OUR RADAR FOR
CANADIAN BLOGGERS We discover and share
YOUR BRAND STANDS OUT BECAUSE...We
have often felt that the fashion industry coins a lot of cliques and pretentious gatherings. We feel that our brand STANDS OUT by representing an authentic lifestyle, originality, and quality content. We, the Timeless is a collective term that embraces an open door concept - everyone is welcome, and no one is made to feel inadequate. THE THREE IMPORTANT ITEMS MEN SHOULD HAVE IN GENERAL AND WHY? The
three most important items every man should possess in no particular order are: a well fitted suit (charcoal grey or navy blue), an oxford cloth button down, and confidence; enough for a gentleman, but not so much to be arrogant. Okay you’re right, number three isn’t an item and for that we will sub in a well fitted white v-neck, but remember, confidence is key. WHAT ARE THE BENEFITS OF HAVING A MALE FASHION STYLING BLOG?
to us is merely a concept and a channel for expression. We prefer the term style because it seems to capture one’s overall personality rather than just the clothing an individual wears. Fashion is dynamic, yet unstable – style is timeless.
Having a men’s fashion and lifestyle blog has helped us to learn a lot about ourselves. It gives us an opportunity to explore a realm in which we are deeply passionate about and also uniquely good at – this is called the area of destiny. This adventure has brought us in contact with so many creative and inspiring individuals that we have formed lasting relationships with.
THE IMPORTANT DIFFERENCES BETWEEN MALE AND FEMALE
TELL US ABOUT THE INSPIRATIONS FOR THE UPCOMING FALL SEASON
STYLYING? EXPLAIN.
IN CANADA
IN WHAT WAY DOES THE TEAM PERCEIVE FASHION? Fashion
The lines between male and female styling are being flirted with all the time, yet, that’s exactly what the most important distinction is – the lines. Women’s garments are cut to accentuate curves and men’s garments are cut to accentuate build. In styling, men’s casual and formal wear is typically more sober in comparison to their women’s counterparts who are more adventurous and fantasy inspired.
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The best part about living in Canada is that we get to dress ourselves around four distinct seasons; fall of course, being our favourite. This fall you can expect to see timeless fabrics making a comeback, such as tweeds or herringbones and of course layering techniques will be in full effect. If you’re looking for inspiration, we’re getting ours from Canadian favourite Ryan Gosling in his film Gangster Squad.
Her Balanced Life WWW.HERBALANCEDLIFE.COM
IF YOU ARE NOT IN THE KITCHEN, WHAT OTHER ACTIVITIES DO YOU LIKE TO DO?
I love outdoor activities like biking, horseback riding, running with my dog and gardening. YOUR TOP TIP ABOUT COOKING HEALTHY IS... Well, it’s top secret for a reason right?! Actually, for me it is all about good food and not counting (calroies, fat, etc...) THE BEST WAY FOR YOU TO GET YOUR RECIPE INSIRATIONS IS...
Sometimes, it’s just in the kitchen as I stare into my cupboards and fridge, other times...pinterest! YOUR BRAND STANDS OUT IN CANADA BECAUSE...I am all about supporting local brands, companies, farms and bringing awareness to the goodness that can be found in my province of Ontario.
MUSIC INDUSTRY NEWS
MUSIC, SOUND AND TECHNOLOGY
SOUND PRIORY Recording studio vibrating in the Calgary music industry PHOTOGRAPHY Mitch Wiebe
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The natural ability to hear and feel sound is a sensation that many of us take for granted. A fine-tuned ear has become a staple of creative design in music production, advertising, television, and the simple pleasure of our own experiences. Often overlooked, sound mixing and recording is a hidden creative art within a very inclusive community of artisans. In addition, sound is the primary way we, as humans, communicate, allowing our own imagination to build stories and descriptions through pitch and tone, all the while stimulating our ears. Calgary based recording studio and production house, The Sound Priory, has been making waves in sound development and mixing since it was established in 2013. Comprised of a triple threat team - Kirill Telichev, Ashtyn Beaudette and Kaitlin Gibson, the three use their professional education and knowledge of the music scene to make their brand known in Calgary and across Canada. “The space is becoming a very popular choice for musicians and corporate clients alike,” said Telichev. With the expansive array of high-end and professional grade equipment, the massive soundboard looks like a Boeing 747 cockpit with its’ hundreds of dials, blinking LEDs and software screens that highlight the growing portfolio the team has succeeded with and established already today. “The studio [has] racked up an impressive record credit list such as The Dudes, The Rumble and Highkicks,” Telichev said. “We have worked with national and international brands PHOTOGRAPHY Megan Steinwand ARTICLE Mitch Wiebe such as Nissan, Infiniti, Bank of Montreal and Calgary Stampede, MAKEUP/HAIR Jasmine Hodinski developing MODEL Alana (Mode Models, Edmonton) a solid sound-design portfolio.” >
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The world-class recording studio features a variety of the latest “digital front end by Avid in combination with “more vintage sounding pieces by Universal Audio, API and SSL.” An extremely competitive creative industry has allowed Sound Priory to invest in staying current with its’ recording methods and standout in the recording industry. “Staying relevant in terms of digital technology is important,” Telichev said. “We want to provide a relaxed, inspiring environment for creating.” “We are lucky to operate out of a unique sounding room, so that the records that get made here, don’t sound boring or cookiecutter.
“MUSIC PRODUCTION AND POST PRODUCTION INTERESTS US THE MOST, IT’S IMPORTANT TO STAY DIVERSE IN AUDIO AND THOSE TWO AREAS ARE WHERE WE’RE THE HAPPIEST WORKING AND HAVE HAD THE MOST SUCCESS.” Working with multitude of diverse clients, Telichev says “someone with equal parts talent, drive, vision and openmindedness” produce success for both parties.
MUSIC INDUSTRY NEWS
INSIDE THE STUDIO
Ongoing accomplishments for the team include producing albums for ATB Alberta Songwriting contest winner and four “Xposure winners with X92.9” such as The Suppliers and Go for the Eye. Sound Priory’s team dedication has opened up the doors to a very inclusive music industry that will bring further success and significance to their brand. “There isn’t a single project that stands out as a main accomplishment thus far, but rather, continuously doing exciting projects with both music and post-production sectors is definitely something we are proud of,” Telichev said. “We work on projects that we get excited about and I think it makes the final product that much better.” — Mitch Wiebe
SPOTLIGHT CANADIAN MODEL AGENCY
TA L E N T S & ENTREPRENEURS
EDGE MODEL AGENCY Model agencies play a huge role in the creative industry.
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he continuing evolution of the creative industry touches every border of Canada’s provinces with their own unique & original artisans and agencies that promote talent across the world. Edge Agency of Regina, Saskatchewan, represents a multitude of local to international models that which have helped the province embody the creative industry of modeling, fashion and photography to the world and put has its name on the international map. Edge Agency owner, Lisa Marie Schwartz, saw an opportunity to build a sought-after professional networking society in Saskatchewan for models in the area. “We are experienced international models ourselves,” Schwartz said. “[This] allows us to help new models and actors, as well as understanding our clients’ needs.” “We are the only model and talent management agency in Saskatchewan [and] we work very hard to promote and book our models & actors with the best clients locally and internationally.” >
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SPOTLIGHT CANADIAN MODEL AGENCY
Edge Agency is involved in many creative events throughout the province, such as the ever-growing and successful Saskatchewan Fashion Week. In response, Edge Agency has taken on the role of ‘Model Coordinator’ since its’ inception. In addition to coordinating models for the event, Edge Agency has co-founded a local modeling competition called Discovered that has begun the successful international careers of many current models. Discovered has “helped raise close to S100,000 for the Children’s Wish Foundation’s Saskatchewan Branch”. “We work in the community and we care about it,” Schwartz explains. Through Edge Agency’s contributions to the community, the company has become very well known for its involvement. In addition, Edge Agency is very dedicated in promotion and booking for its wide range of unique and original faces. “We are very proud of this brand recognition and it has helped us entice the best models and actors in our province, as well as national and internationally on the modeling side of our business,” Schwartz said.
“WE SEE OUR MODELING BUSINESS GROWING WITH THE EXPLODING TALENT OF OUR CREATIVE INDUSTRIES.” The continual growth and acknowledgement of Saskatchewan’s creative industries is setting new standards for international artistic markets. Edge Agency is, in every part, helping to expand the native brands and designs of these feature artists. “The local designers in Saskatchewan are amazing, and to survive, they have to promote their designs to the world,” Schwartz explains. “As well as designers, our makeup artists and hair stylists are also breaking out of Saskatchewan, showing the world that we are on the map.” “All these creative talents need models to sell their product.” Edge Agency strives to achieve a learning environment and build their model’s careers with a respected portfolio that will guide each individual to high-end professional markets, promoting the success in their industry. These models further become great advocates for Saskatchewan and their mother, Edge Agency. “We genuinely care for all of our models and actors and I think people appreciate that,” Schwartz said. “ We work very hard to promote and book our models with the best clients locally and internationally.” “[It’s a beautiful feeling] seeing how our local models and actors have taken their careers to the next level since starting with Edge Agency.” Edge Agency of Saskatchewan appreciates the ongoing successes of its representatives and looks forward to promoting and expanding Saskatchewan’s talent to the world. “We think our brand is very well known and recognizable for our professionalism,” Schwartz says. “We feel that we have been successful in the past twenty years and will keep on doing so in the future.” — Mitch Wiebe standoutpublications.com / Fall 2015
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PHOTOGRAPHY Mitch Wiebe MODEL Colby Moore MUAH Douglas Cressman TOP 6Streets PANTS 6Streets BAG Forge Apparek LOCATION Sophia Models Agency
CANADIAN LOCAL SHOPPING
FOR YOUR WELL BEING
LOCAL HEALTH & BEAUTY We SHINE when we find Canadian businesses with local health and beauty products! So should you. SOAP REBEL $12.50 CAD Soap Rebel creates natural, handcrafted and luxurious artisan soap. Each bar is made with love and infused with organic herbs grown on their rebel farm on Vancouver Island. Pictured here is their rebellious mint kelp soap scented with the finest pure peppermint essential oil and infused with powdered mint leaves and wild kelp harvested along their pristine shores. #DareToRebel
$6.95 CAD
Carrot, pineapple, orange, lemon, ginger and turmeric. Orange and pineapple make this juice quite sweet and are balanced with the earthiness of ginger and tumeric. Tumeric is the star of the show in this juice as it is a powerful natural inflammatory and is great for post-workout recovery. Ginger, lemon, pineapple and oranges are also great for boosting immunity which is important as we
WEBSITE / WWW.SOAPREBEL.COM IG / @SOAPREBEL
WOODWINKLE & CO Our rose mist is made with a soothing + relaxing blend of essential oils. Made with a base of rose water, we added witch hazel to toe and soften the skin.
$36 CAD
move into the cold and flu season. WEBSITE / WWW.KROKODILEPEAR/COM FB/ WWW.FACEBOOK.COM/KROKODILEPEAR IG / @KROKODILEPEAR
KROKODILE PEAR
WEBSITE / WWW.WOODWINKEDANDCO.COM FB/ WWW.FACEBOOK.COM/WOODWINKEDANDCO IG / @WOODWINKEDANDCO TW / @WOODWINKEDCO
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FOOD IS ART TOO
WE COULDN’ T RESIST - NEITHER CAN YOU
DISHHH.... We like to show off phonenomal creative dishes, recipes and drinks by Canadian chefs and baristas CHEF: ANDRE CARTHEN ZESTY RED BELL PEPPER SOUP (featured in JANET Jackson’s NY Times #1 best seller book ‘True You’) This zesty soup is prefect for a chilly afternoon in a mug or afamily meal paired with a delicious bacon and grilled cheese sandwich. 4 red bell peppers, seeded and chopped 1 large onion, chopped 4 tbsp. olive oil 2 garlic cloves, crushed 3 tbsp. tomato paste 3 ½ cups vegetable stock or chicken stock 2 tsp. dried cilantro 1 tsp smoked paprika Salt and ground black pepper Cilantro leaves to garnish In a large saucepan, cook peppers and onion gently in the oil for about 5 minutes, stirring occasionally. Stir in the garlic, dried cilantro, paprika and tomato paste. Add in half the stock, bring to a boil. Cover the pan, lower the heat and simmer for 10 minutes. Puree the mixture in a food processor or blender. Return to the pan; add the remaining stock for desired consistency, season with salt and pepper. Bring soup back to a boil, allow to heat through. Garnish with cilantro leaves Serves 4 www.kathyireland.com chefandre@kathyireland.com
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DESSERT THAT’S EYE CANDY
BY OLLIA
WE ARE ON OUR RADAR FOR
FALL’LICIOUS
We love to discover bakeries and dessert companies who put so much effort into pretty desserts & drinks
M
LATTE ART LOVE
acaron cakes are the newest dessert from France making their mark on the canadian pastry scene. Flavours are limitless and this fall we’ll be offering Autumn inspired cakes like ‘Okhnangan Pear & Caramel’, ‘Salted Caramel & Dark Chocolate’, and ‘Chai Spice’ made with our in-house line of organic teas. We also offer macaron baking classes so you can whip one up and impress all your friends! All of our cakes are gluten free.
WEBSITE / WWW.BYOLLIA.COM FB / WWW.FACEBOOK.COM/BYOLLIA IG / @BYOLLIA TW / @BYOLLIA 403-447-9775 PHOTOGRAPHY LINDSAY ROUSSEAU
WEBSITE / WWW.LATTEARTLOVE.COM IG / @LATTEARTLOVE
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FASHIONlove NEVERlies
PHOTOGRAPHY Jackie Duncan ASSISTANT Aleida Broenink LEAD STYLIST Ivan Jimenez ASSISTANT STYLIST Shai MODELS Summer Morgan & Liam LaFrance AGENCY Sophia Models International MAKEUP Rasha Kashour HAIR Brooke Cote SALON Diva Salon & Spa DRESS Ette Boutique RING Blake Cuff Ring Kate Hewko BRACELET Blake Bangle Kate Hewko SUIT ZARA
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EDITORIAL OF THE ISSUE standoutpublications.com / Fall 2015
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DRESS Ette Boutique SUIT ZARA
BLACK TOP H&M JACKET ZARA PANTS ZARA
TOP & SKIRT H&M BRACELET Candace Bracelet Kate Hewko RING Barb Ring Kate Hewko
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TOP & SKIRT H&M BRACELET Candace Bracelet Kate Hewko RING - Barb Ring Kate Hewko
TOP H&M PANTS Topman
DRESS H&M
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TOP H&M RING Barb Ring Kate Hewko
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BEHIND THE LENS
P R O F E S S I O N A L P H O T O G R A P H E R S O F A L B E R TA S H A R E S
TIPS & TOOLS It’s important to have and learn when breaking into the creative industry.
WWWIRENERUDNYKPHOTOGRAPHY.COM
1
Irene Rudnyk
TOP TIP When I first decided to go freelance, I started working with some experienced wedding/ lifestyle photographers as their second shooter and assistant. I was fortunate to be able to learn bits and pieces of their individual workflow, which corresponded to their unique styles. I was eventually able to put it all together in a way that fit my own style, and I finally had the confidence to start booking my own clients. Throughout my learning process, my portfolio naturally started getting bigger and better, which brought in even more clients, along with word of mouth. SECRET TOOL Treat your clients as your friends. Start conversations, make a joke or two, make them feel comfortable and have fun. Be sure that your clients are not just getting the end result of beautiful pictures, but a genuine experience of making memories in a good atmosphere, as it will show in the end shots.
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WWW>REALWORLDWALLART.COM
2
Anat Gat
TOP TIP Persistence and self-belief. The reason why I combine the two is because they do not fully exist without the other you need to believe in yourself in order to be persistent and you also need persistence to maintain the self belief even when things get rocky. It gets hard sometimes but if you believe in that you have something unique to offer, keep pushing, keep calling, keep asking, keep considering options and keep saying yes even if it seems small. SECRET TOOL I use this tool the most when shooting at home - the panoramic head attachment which allows me to create very detailed and incredibly large photographs, whether panoramas or other formats. It is hard to use when shooting a quick moving object but not impossible once a shot was composed and planned for. You just have to be stable, fast and committed!
standoutpublications.com / Fall 2015
WWW>JACKIEDUNCANPHOTOGRAPHY.COM
3
Jackie Duncan
TOP TIP As a visual artist, I aspire to cultivate emotion, to stimulate and evoke sentiment. It is not a matter of how expensive your equipmernt is...everyone has the ability to take a picture. To truly stand apart from others within the industry, one must not only take quality images but to inspire an audience to leave them wanting more. SECRET TOOL I approach each shoot as a story...a yet unwritten account of human connection. I prefer to embark without expecation and to let the art unravel. Spontaneity reigns the early stages of my creativity along with desire to accomplish something special. I come away from each shoot with a greater sense of clarity and renewed insight. Inspired and exhilarated by our shared energy and connection.
WWW.JORDANGOODEN.COM\
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Jordan Gooden
TOP TIP Be nice, genuine, original and authentic. Find your own style and don’t copy other artists. Be true to yourself and never give up. Have a muse and spend 100% of your time on your craft. SECRET TOOL Emotional inspiration.
PHOTOGRAPHY Andras Schram MODEL Carolynn Scoffield MAKEUP Tara Smith CITY LOCATION Calgary CLOTHING Apt 22 and Freddie
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PANTS Freddy (@livify)
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CLOTHING & ACCESSORIES Apt 22
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CLOTHING & ACCESSORIES Apt 22
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PANTS Freddy (@livify)
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PHOTOGRAPHY TO CHECK OUT A L B E R TA N FA S H I O N A N D L I F E S T Y L E P O R T R A I T P H O T O G R A P H E R
NAKA PHOTOGRAPHY Strives for the best in the competitve industry
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PHOTOGRAPHY TO CHECK OUT
G
ood talent is everywhere, but great talent can be found in those who are able to push the boundaries of their own creative outlets. Teams who have the ability to work together in collaboration tend to exceed their own expectations on projects and prove that they standout in a highly competitive artistic industry. Kevin Nakonechny of NAKA Photography is a fulltime, specialized fashion and lifestyle portrait photographer based out of Calgary, Alberta. With his unique eye and original views, Nakonechny is ready to stand out despite being new to the fashion scene. “I find it tough to ‘break-through’ to the next level in the genre,” Nakonechny says. “I’m working on building more connections and advancing my work. There is a growing scene emerging in Calgary and I’m confident that if I stick to [fashion photography], I’ll be able to grow alongside that movement.” Nakonechny is collaborating with his wife on a unique series called Alberta: Beauty Within. It is a magical and dreamy portrait project using the tranquility of ballerinas against iconic Alberta landscapes to act as the visual symbols of art. Nakonechny explained, “The whole thing started as a discussion on how we could showcase Alberta in a positive light and change perceptions; and with that, the project was born. It made us really revisit our own thoughts about Alberta and truthfully, it wasn’t until this project that I discovered all the great things going on right under my nose.” Understanding that the photographic and creative industry is competitive, Nakonechny uses that knowledge as a constant source of motivation to innovate and improve his work. By staying current and on trend with his fashion-style photography, NAKA Photography’s philosophy is based on the beliefs that knowledge sharing and collaboration will help each creative artisan succeed. “Whether it’s revealing a great shoot location or sharing the ‘secret’ editing technique, I think having this open mentality will help grow a larger network,” Nakonechny explained. “Down the road, this can lead to interesting new paths and opportunities that one wouldn’t have discovered otherwise.” As NAKA Photography pushes the boundaries of creative art, Nakonechny continues to strive for the better – building his name and brand within the fashion photography community in Calgary. “I think NAKA Photography stands out by staying true to my own vision,” Nakonechny explains. “As one grows and evolves, the style will be refined and before we know it, our work will become a source of inspiration for others.” — Mitch Wiebe
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H O W S TA M P E D E A F F E C T E D C A L G A R Y ’ S FA S H I O N T H I S S U M M E R