QUARTERLY ISSUE 04 • Spring 2016
FREE
DESIGN PRINTABLE INSIDE
C A N A D I A N C R E AT I V E I N D U S T RY : T H E OT H E R S I D E S TY L E AT H O M E - L I V I N G R O O M D E S I G N | B U S I N E S S O F A C A LG A R Y ’ S M O M P R E N E U R S TY L I S T | M O D E L S O F T H E I S S U E : P A R T N E R S I N C R I M E | T V S H O W B LA C K S T O N E A C T R E S S G E T S R E A L W I T H U S | E X P LO R I N G W E S T E R N C A N A D A
• THE CANADIAN CRE AT IVE INDUS TRY — FASHION, AR T, DESIGN, LIFES T YLE & PHO T OGRAPHY •
SPRING 2016 - WHAT’S IN THIS ISSUE!
CONTENTS TA B L E O F
EVERY ISSUE 04 05 06 09
-
WHO’S behind STANDOUT? PRODUCTION Behind the Cover SPRING Issue #04 In the NOW
FASHION ... 10
CANADIAN Local Online Shop: PKY Design - 11 HOT Fashion Designer on the SPOT: BRONZE - 12 HOT Fashion Designers on the SPOT: Threeway Clothing - 14 CANADIAN Children’s Fashion Story: Jacob.Grace Designs - 16 Fashion Boutique - Kelowna and Calgary: Buttercream Clothing - 18 OUTSIDE of the Canadian’s Industry: Stylish Mompreneur - 20 Canadian Model Profile: Partners in Crime - 22 Model Agency in the SPOTLIGHT: Sophia Models - 26 47 - CALGARY Event Planning - Candy Event Consulting 48 - Social Media Creations - FRENZR 50 - INDUSTRY: The Other Side - “I will make you a star!” 54 - TRAVEL and Outdoor Activities: Western Canada Destination 57 - TV and Media Creations - Ghazal Alnahas 58 - MEDIA Women and Television: BLACKSTONE Painter’s Gallery - 30 61 - CANADA Montreal Culture Blogger: Montreal Maven CANADIAN Art that STANDOUT: Paula Timm Artist - 36 62 - TV Series Actress: Jill Maria Robinson FOOT Wear Design: J. theRipper - 39 LOCAL Jewelry to wear for Spring - 40 MAKEUP Local Business - Studio 150 Makeup Artistry - 42 PRINTABLE of the Issue - 43 Living Room Maximalist 101 - 44 64 - EDITORIAL of the Issue - POLYGONE by Alexandre Paskano 74 - NEW Photography Style: Gooseberry Prints 76 - PHOTOGRAPHER on the SPOT - Spaulding Portraits and Images
LIFESTYLE ... 46
ART ... 29 / DESIGN ... 38
PHOTOGRAPHY ... 63
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WHO’S BEHIND STANDOUT
T H E C O M PA N Y
EDITOR-IN-CHIEF/FOUNDER TESSA & NICHOLAS JOYES
“OUR MAGAZINE IS FOR CANADIAN ENTREPRENEURS AND TALENTS WHO NEED THEIR NEXT CREATIVE FIX ON THE RUN.”
MEDIA CONTRIBUTING EDITOR - KD FAUSTINO MEDIA EDITOR - ZEV ABOSH CREATIVE MANAGER - MITCH WIEBE FACT CHECKER - KAREN SINCLAIR DRAFT EDITOR - MELISSA HAZEN MARKETING ASSOCIATE - NATALIE MAAS & GALIT ABOSH MULTIMEDIA PRODUCER - SERGEY ABRAMOV
FEATURES GRAPHIC DESIGNER - NAOMI MAJEK WRITER - LISA KAUFFMANN WRITER - JOYCE JEBOSE WRITER - JENNIFER TIWANA WRITER - TORAN LANTHIER
FASHION & BEAUTY BEAUTY DIRECTOR - DOUGLAS CRESSMAN MAKEUP ARTIST - KARNELL GOEBEL HAIR STYLIST - MICHELLE SCABAR HAIR STYLIST - JACKIE KINCH STYLIST - BECKY KUNG
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our Network! Make sure you follow us for contests, updates, fun images, great information, opportunities to be featured and to advertise your Canadian local business!
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PRINTED ONLINE BY WWW.MAGCLOUD.COM
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016 has been flying by so quickly! We are grateful to release our fourth issue. It’s a great issue, but to be honest, it was hell of a ride. We had technical issues when our main computer crashed so we had to transfer everything. After that worked out, there was an ongoing illness that affected the main designer of this magazine. Hence the reason for postponing our release date so we had more time. Doing this magazine helps us learn about what’s in Canada. There are many passionate local businesses out there and we are grateful that we have the chance to work with them. This cover is our favorite ever so far; the art studio that we worked in was the most artistic and creative studio we have stepped in. We are thinking of new ways to bring different content as well. Please email us to suggest us ideas to publish in our future issues. One day, we will print bulk and distribute across Canada. It’s a huge goal and many steps are included so we want to thank our readers and clients for all the patience and support. We would not be here if it wasn’t for you and our amazing team. Happy reading!
RELEASE OF DATE: MARCH 11 2016 SPRING 04 ISSUE WEBSITE DESIGN BY DANIEL FEXA
standoutpublications.com / Spring 2016
CANADIAN MAGAZINE BASED OUT OF CALGARY, ALBERTA, CANADA
PRODUCTION SPRING 04 MARCH ISSUE
S TA N D O U T P U B L I C AT I O N S P R E S E N T S
BEHIND THE COVER
A page dedicated to our fourth issue’s cover photo shoot
DOCUMENTING IT ALL ON FILM
TEAM AT WORK ON SET
HAIR STYLING TIME!
S RETOUCHING MAKE UP DURING SHOOT
COVER AND TABLE OF CONTENTS IMAGE CREDITS PHOTOGRAPHER Zev Abosh MODEL Alexandra Catrina STYLIST KD Faustino MAKEUP ARTIST Doug Cressman HAIR STYLIST Michelle Scabar VIDEOGRAPHER Sergey Abramov DIRECTOR Tessa Lerbekmo-Joyes ASSISTANT Galit Abosh DESIGNER Lennard Taylor BOUTIQUE Joyce’s Closet Consignment LOCATION Slate Studios, Calgary
pring is on its way! It has been proved with Calgary’s weather for this winter season: many El Niños and Chinooks. It has made it easier on creative individuals to be able to take advantage of the beautiful weather to accomplish their creative activities. This fourth cover shoot was our most successful since the first issue. The category for this issue is ART, and so, we found the perfect art studio in Calgary for us to shoot our cover. We wanted the colors, the creativity, and the setting. We also know this cover POPS and STANDS OUT. We rotate our covers for each category: fashion, art, lifestyle, photography, and design. Also, our magazine is for the Canadian entrepreneurs and talent who need their next creative fix on the run. So make sure you follow us on our network so you can be kept in our fun and creative loop for Canada!
CHECK OUR WEBSITE FOR THE “BEHIND THE SCENES “ POST OF THIS SHOOT. DOCU-SERIES CLIP INCLUDED. www.standoutpublications.com
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AUDIENCE COLLABORATING WITH READERS
R E G U L A R S T H AT W E P U B L I S H E V E R Y E D I T I O N
ISSUE O4
We love Instagram (+ other things) with getting our readers involved MAGAZINE PRINT & DIGITAL SHOTS FROM OUR READERS!
PLEASE YOURSELF WITH PLEASE NOTES
@PLEASE_NOTES
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ILLUSTRATION OF THE ISSUE
“PleaseNotes, the inspirational, affirmational sticky! Created as a resource for professionals, entrepreneurs, students and anyone looking for easy ways to stay positive and motivated. These 51 page stickies have different messages on each page and no pack is the same. Perfect for lunches, tasks, or a little note for the one you love. PleaseNotes, spreading magic one page at a time.
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ILLUSTRATOR: SARAH WOREN, RHYPE CREATIVE SOLUTIONS
Western Canada Fashion Week occurs in Edmonton, Alberta from March 24th to March 31st. WCFW is a community platform involving fashion and beauty industries and media/ production staff. Check out their website for the detailed schedule of each day.
Fashion and professional designers/engineers collide. Makefashion is one of the most electrifying fashion shows we have ever seen. If you happen to be in YYC on April 2nd (Saturday), we recommend you purchase a ticket!
MAKEFASHION @MAKEFASHIONCA
WESTERN CANADA FASHION WEEK 2016 Another impressive event to attend in Calgary, is PARKSHOW 2016 happening this May 27th and 28th. This organization promotes and supports local emerging artists and designers in Canada. Get your ticket ASAP as they sell out fast!
What wouldn’t be better to spend time on the beautiful West coast and attend another fashion week? Beautiful of Vancouver is great to visit in the day and wonderful to attend at night. From March 14th to 20th.
@WCFASHIONWEEK
#PARKSHOW2016 @OURPARKONLINE
VANCOUVER FASHION WEEK @VANFASHIONWEEK
PRINT VS ONLINE Our digital zine is established on our website to keep our readers and audience up to date in between the quarter print issues.
O N LI N E S AVAI LA B LE E SU IS 03 d 01, 02 an
ZI N E AC C E SS FR E E D IG ITAL
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AUDIENCE COLLABORATING WITH READERS
F/W FASHION RUNWAY SHOWS IN CANADA We cover creative events, if you need a shout out, email us!
WHAT’S NEW & WHAT’S HOT
FEATURE by KD Faustino
HELLO, PASTELS! Pantone
PHOTO COURTESY WWW.PANTONE.COM
IN THE NOW
released for the first time two shades as the Colour (or, should we say Colours) of the Year: Rose Quartz and Serenity. When combined these two shades cannot deny one’s thoughts of peace, serenity and calmness like that of the mountains, the oceans and those magnificent skies – sunrise or sunset.
Out with the old, in with the new. Giving you the low down of what’s new and what’s hot THIS YEAR, GEOMETRIC SHAPES are taking over the
PHOTO COURTESY INSTAGRAM.COM/LOVELYPEPA
Interior Design world. From prism picture frames to polygon - shaped candle holders, the possibiities are endless. The edges might be sharp and masculine, but the artistic flare caters to the lady in your home. Talk about adding a new dimension and depth to your home decor that fits both you and your partner’s need. PHOTO COURTESY WWW.CHAPTERS. INDIGO.CA
THE THINGS YOU THINK ABOUT WHEN YOU’RE ON MATERNITY LEAVE CAN CHANGE YOUR LIFE AND THE WORLD. In comes the online shopping app that might have put all the others to shame, VarageSale (download for free and choose your nearest community). If you are not jumping onto this bandwagon yet, it is a must. It is tried and tested the easiest way to buy and sell your products (old or new) to your local community (when we say local, we mean literally your next door neighbor, the one behind your house or on your way to your local grocery). With over a million subscribers from USA, Canada and some parts of the globe, Chief Mom (and founder), Tami, you have rocked our shopping world! PHOTO COURTESY WWW.MAPLEMOUSEMAMA.COM
THE TOQUE has
come a long way, and is more than just a cold-weather accessory in the Northern Territories. Nowadays every fashion blogger in town is wearing one toque after the other (the bigger the pompom, the better), with or without snow or freezing cold temperatures, for that matter. Bring on the toques --we are not complaining at all here in our part of the world (or, at least we try).
IF YOU ARE NOT GROWING OUT YOUR BEARD YET, IRONICALLY, YOU MIGHT BE THE ONE LIVING IN A CAVE.
Hairless and stubbles are things of the past and we are now living in beard central. Comes in Canadian local brand, Rocky Mountain Barber Company (rockymountainbarber. com) who makes premium grade brushes, combs and other natural care products that keeps those beards smoothly in place.
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SECTION
FASHION
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T H E L E AT H E R T R E N D N E V E R D I E S
PKY DESIGN Montreal uses recycled Italian leather to create gorgeous necessities for women and men WEBSITE / WWW.PKYDESIGN.COM IG / @PKYDESIGN EMAIL / PAULYEGHOYAN@GMAIL.COM
CARD HOLDERS YELLOW $70 CAD RED $80 CAD BRONZE $80 CAD TAN $80 CAD
TIES BROWN $100 CAD BLACK $120 CAD
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CANADIAN LOCAL ONLINE STORE
BOW TIES BLACK $90 CAD RED $100 CAD
HOT FASHION DESIGNER ON THE SPOT CENTRAL CANADA NEW DESIGNER
BRONZE
Montreal fashion designer shares the love of art and culture in clothing WEBSITE / WWW.BRONZEFASHION.COM IG/ @BRONZE_FASHION
PHOTOGRAPHY Hamza Mejri ASSISTANTS Megane Valerie Delorme and Hannelore Estachy MODELS Billie Tousignat and Matthieu Blouin HAIR & MAKE UP STYLIST Shiuner Victoria INTERIOR DESIGNER Artemano
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HOT FASHION DESIGNER ON THE SPOT
“THE
DETAIL
PRESENTED IN EVERY
OUTFIT
IS THE BRAND’S
CORNERSTONE. BRONZE IS
I N S P I R E D BY THE ELEGANCE OF
THE PAST [WITHIN] A
C O N TE MP O R A RY WORLD.
MAN AND THE WOMAN IN
[IT] PORTRAYS THE
HARMONY WITH THE WORLD
THAT SURROUNDS THEM.”
B
ronze is a Montreal based fashion label that launched in February 2016 by the very intriguing Hamza Mejri. Mejri was born with artistic blood, learning from the cues of a mother who entered the design world many years ago. Mejri’s choice of name is an intrinsic way of initiating thought, causing one to be curious of what Bronze represents. Simply put, Bronze “is a call to culture.” “The detail presented in every outfit is the brand’s cornerstone. Bronze is inspired by the elegance of the past [within] a contemporary world. [It] portrays the man and the woman in harmony with the world that surrounds them.” Bronze’s direction is encouraged by the evolution of modern fashion trends all over the world. “Bronze is a universal material, it is one of the materials that we find in every civilization and in every culture,” Merji explained. “The colours and the fabrics recall the brand in its integrity and are Bronze’s signature.” “At Bronze, we are meticulous and take extreme care with the quality of our sewing and the details of each piece. “ Authentically Canadian, every innovative piece is specially designed and produced within the market creating a high-end piece for its customers. Perfectly created for any type of client, Bronze brings the label to anyone who desires stylized wear-ability in their wardrobes. “Our perfect client is looking for modernity and wants to stand out with simplicity and elegance,” Mejri explained. “Our client wants to make a statement.” Look out for this national brand as it makes waves across the country and globe, providing an original design and fit for anyone who wants to standout among the crowd. Bronze has launched for the people who crave the sophistication of an original Canadian design. — Mitch Wiebe standoutpublications.com / Spring 2016
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HOT FASHION DESIGNERS ON THE SPOT
LIZ TASSIOULAS
3
C O M F O R T A N D C L A S S Y AT YOUR FINEST
THREEWAY CLOTHING
Calgary trio designers creates a fashion hype
VICKI NGUYEN
WEBSITE / WWW.THREEWAY CLOTHING.COM EMAIL / INFO@THREEWAYCLOTHING.COM FB / .COM/THREEWAYCLOTHING IG / @THREEWAYCLOTHING TW / @THREEWAYCLOTHING
Q: HOW DO YOU START YOUR COLLECTIONS?
LB - We have design meetings, where we discuss styles,
silhouettes, details, and fabrics. Then we make up samples a few at a time and have design parties, where we decide if it makes the cut! LT - We all have a shared inspiration board and we put pictures up that we love, colours that we find interesting, and styles of clothing that we would wear ourselves. VN - We gather inspirations and alter the idea to what we think would be more appealing to consumers. We then have meetings where the three of us will decide if our designs work well for our brand. Samples are then made and a little Threeway party takes place for us to try on!
PHOTOGRAPHY Jade Hertz
S
TANDOUT Publications got close and personal with the talented trio of designers in the heart of Calgary. It is unusual to see three designers work together but it is something new, it stands out. We dug up some information from the beautiful ladies and their brand.
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Q: HOW MANY COLLECTIONS DO YOU DESIGN?
LB - We design about 50 items for two collections a year...we
have a lot of ideas! LT - We have 2 collections - Fall/Winter and Spring/Summer and we design from 40-60 items! VN - We have 2 collections per year, Spring/Summer and Fall/ Winter.
was really fun and we spent more time laughing and goofing off with names. Finally Threeway just made sense! VN - Threeway was actually one of my suggestions, hehe. We wanted something that caught people’s attention but described the three of us girls. The idea was from 3 ways to wear our brand because there’s 3 of us girls with our own unique style. Q: HOW AND WHERE DO YOU SOURCE YOUR FABRICS?
LB - We have two wholesalers...one from Montreal and one
from BC. LT - Our fabric comes from Montreal and from British Columbia. VN - Leah handles finding us the best quality fabrics Q: EXPLAIN IN YOUR OWN WORDS HOW DO YOU FEEL BEING A CALGARIAN DESIGNER?
LB - I love it because I was born and raised here. So it’s kind of
rad to build a career successfully in the city I have been in my whole life. LT - It’s so great to be in this city and really take inspiration from Calgary and put that into our work. I’ve lived in Calgary for most of my life and this is home to me. Anything to support local business and local ideas is really important to me - and Threeway! VN - I love it. I think Calgary is a great place and welcomes new ventures to take place. Plus, I was born and raised here. Q: HOW DO YOU DEVELOP YOUR SHAPES AND SILHOUETTES; FLAT PATTERNS, DRAPING OR MODELLING ON THE STAND?
LB - We use a lot of the pattern blocks from previous designs
Q: HOW DOES THE DESIGN PROCESS WORK BETWEEN ALL THREE OF YOU?
LB - It actually flows pretty well! We all contribute ideas and
styles that suit or personalities and then we cut it down to the items we believe will sell the best. We all have to say yes to a design for it to make the cut. LT - We all have pretty individual styles, so it’s really cool to see it flow so well. We all have our favorite items that we have chosen and if the other 2 don’t like it, we basically have to advocate for that style! That doesn’t happen too often though, we generally pretty much agree on most things. VN - It works well. We each have individual styles that we get to contribute but only the best of our ideas make it.
and change it up. I create each patten from scratch, so a lot of the time there are adjustments to get the right fit. We all have different body types, so it is trial and error to get the fit right for each of our sizes. But we feel like we have got the hang of it :) Once we have a pattern to fit right it is easier to create similar silhouettes. LT - We try everything on ourselves! We all are different sizes and totally different body shapes, so that has really worked in our favour in terms of shapes and silhouettes. Even when things do fit nicely, we always ask - okay how can we make this better or more comfy, etc... VN - Leah is a pro at making sure our patterns are perfect. We get the benefit of trying on our samples to figure out what works best for each of our body types and that helps us improve our developments.
Q: EXPLAIN THE STORY BEHIND THE NAME THREEWAY CLOTHING
Q: WHERE DO YOU SEE THREEWAY CLOTHING IN A FEW YEARS?
IN YOUR OWN WORDS/PERSPECTIVE.
LB - Making money! *Laughs* and I would love to see out line
LB - OMG it took us so long to come up with a name! We
on people all over the world! We love getting pictures of our clients in threeway. LT - We want to be THAT clothing company from Calgary. That we are known for our great fit and super soft clothing. VN - Hopefully blessing the world with a Threeway outfit in every closet.
wanted something catchy and that described us....so Threeway, three ladies, three friends, three designers :) LT - It took forever! We have a chat group that we always talk in and basically we were online looking at all these British slang words, I think at some point we were even toyed with Fetch? It
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HOT FASHION DESIGNERS ON THE SPOT
LEAH BOHNET
CANADIAN CHILDREN’S FASHION STORY A CANADIAN CHILDREN’S CLOTHING BRAND WORTH SUPPORTING
JACOB.GRACE DESIGNS Calgary mompreneur uses her lifetime experience designing clothes to help others
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CANADIAN CHILDREN’S FASHION STORY
J
acob.Grace Designs is a children’s clothing company founded by Melissa Gaylard, which supports the Neonatal Intensive Care Unit (NICU) in Calgary. The inspiration behind Jacob. Grace Designs is derived from Gaylard’s three children, Nixon, Rome and Hadley, and the strength they exhibited in the early stages of their life. “My little ones spent a combined total of 200 days in four out of the five NICU in Calgary due to being born prematurely. They demonstrated great strength and drive to push through their early challenge.” “I wanted a name that truly represented my brand, something with a strong meaning and what better [name] than [the middle names] of my twins, [Rome Jacob and Hadley Grace] who truly used all their strength to fight for each and every breath.” Gaylard’s success with the company is due in part to her modern approach to her clothing lines. She strays away from the conventional colors of blue and pink by designing unisex articles for children, largely focusing on neutral colors – such as greys, whites, and blacks. Gaylard believes that every business has a story, and she is fascinated by the stories of other designers worldwide. “I try to support and embrace competition rather than fear it. I want people to connect with my brand and me, I want them to know my story and feel good about giving back. I have made progress [with my company] by having international brand enthusiasts wear my product in their areas which has helped [market the brand].” The most successful accomplishment of Jacob.Grace Designs is their featured article, the Small + Mighty design that was created to help spread awareness about premature births. This year, Jacob.Grace donated $1,284 to The Calgary Health Trust for the NICU in Calgary through the sales of the Small+Mighty tees. Along with this generous donation, Gaylard surprised the NICUs at Alberta Children’s Hospital and Foothills Hospital on
j.g
World Prematurity Day with 65 “small + mighty” gift baskets for the children who were presently admitted in the NICUs. Jacob.Grace is a company, which has been founded on personal hardship. Since then, it has flourished into a name that promotes diversity within the fashion industry. Gaylard’s ongoing contributions to the health system on behalf of her company are nothing short of amazing. The dedication to her children and Jacob.Grace Designs are key features, which makes her business STANDOUT. — Melissa Hazen
“WITH THE HELP OF MANY AMAZING LOCAL COMPANIES AND SMALL SHOPS AROUND THE WORLD, WE WERE HONORED TO BRIGHTEN THE DAY OF THE FAMILIES WHO NEEDED IT MOST.” — MELISSA GAYLARD
WEBSITE / WWW.JACOBGRACEDESIGNS.COM EMAIL / JACOBGRACEDESIGNS@GMAIL.COM FB / JACOB.GRACEDESIGNS IG / @JACOB.GRACEDESIGNS TW / @JACOBGRACE_D
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FASHION BOUTIQUE KELOWNA AND CALGARY
T R U LY C A N A D I A N
BUTTERCREAM BOUTIQUE Nothing better than discovering clothing boutiques in Canada that only carry Canadian designs WEBSITE / WWW.BUTTERCREAMCLOTHING.COM IG / @BUTTERCREAMCLOTHING
PHOTOGRAPHY Genevieve Renee Photography LOCATION Storm Mountain Lodge
W
ith an imaginative mind and a creatively conceptual idea, Candice Munro began Buttercream Clothing to “make vintage inspired aprons with a whimsical baking theme.” Although the company was first dedicated to creating a fashionista around the kitchen, Buttercream quickly expanded its portfolio, focusing on “comfortable, stylish and high-quality clothing.” Thus, the women’s clothing line was developed and the “name stuck because it was just too sweet,” Munro explained. “The clothing is, most importantly, ethically manufactured in Canada,” Munro says. “All of our clothing is either designed by myself or by local designers and every piece is proudly made in Canada.” Marketing the brand was apparent in order to increase sales. In 2013, the business hit a boom and Munro’s husband, Nathan, left his corporate position to help mold Buttercream Clothing alongside his wife. “It’s truly our dream to be able to have us both so involved in the business and to have such precious time with our family as well,” Munro explains. Each line evolves to better represent the growing brand by simple inspiration. “My inspiration behind the first [line] of my designs was comfort, and building a basic staple wardrobe that can be
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versatile enough to translate [into] different seasons,” Munro explains. “As each season progresses, I am adding designs to the website that are continuing to evolve and become more specific to looks that we love.” The exciting launch of the Spring/Summer 2016 line takes the successful pieces from previous years and adds “whimsical prints and special details” to the pieces for a classical and original look. Staying ahead of the saturated fashion design market, Buttercream Clothing stands out by providing its customers with an inclusive level of dedication, care, and quality service. “We focus on great customer service,” says Munroe, “with great customer service, Buttercream Clothing provides the highest-end quality fabrics and designs that fit real women.” “We are proving that all of this can be achieved without comprising standards or our own ethics.” Buttercream Clothing is liberal in its design and build, allowing for an open-discussion of the product. “I am always asking [for] input from my designers, seamstresses, customers, husband, and friends about what works and what doesn’t,” Munro explains. “Things that I truly love always end up being the best-sellers in the end.” — Mitch Wiebe
FASHION BOUTIQUE KELOWNA AND CALGARY
“The clothing is, MOST importantly , ETHICALLY , manufactured in Canada. All of our clothing is either DESIGNED by myself or by LOCAL DESIGNERS and every piece is proudly made in CANADA.” standoutpublications.com / Spring 2016
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OUTSIDE OF THE CANADIAN INDUSTRY
CALGARY AND POLAND PROUD
STYLISH MOMPRENEUR How to be a mompreneur, a fashion stylist and traveller? She knows it all. PHOTOGRAPHY Rafal Wegiel
T T
he face behind Fashion Calgary, Founder, Ania Basak is a force to be reckoned with, there is no denying the determination behind those piercing blue eyes. As she places her beautiful 18 month old son in his high chair and passes me a perfectly crafted cappuccino, we sit down to discuss exactly who Ania is. Raising the stakes in both fashion and entrepreneurship, Ania’s vision is a recipe made up of intelligence, integrity, creativity and love – these are the adjectives I walked away with after my hour long interview in the condo that she shares with her husband, local photographer Rafael Wigel. Having come from a very artistic family in Poland, it’s no surprise that Ania gained an appreciation for the arts at a very young age, and it’s even less of a surprise that she’s taken her knowledge and built her brand within a few of months of arriving in Calgary. Clearly there is a brilliant mind behind her artistic talents, having gained her MBA and studying Law in Poland. Alongside those accomplishments, she’s also a certified makeup artist, and received her training from Maestro Academy in Poland. Long story short, Ania met and fell in love and within just three months made the move from Poland to join her husband here in Calgary. The transition was tough, as the European lifestyle is so vastly different from North American culture. To help with the adjustment she put her heart and soul into what she loves and Founded Fashion Calgary – “a Canadian-based company with both national and international reach, and also a desire to combine the social and cultural needs of residents and tourists
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WEBSITE / WWW.FASHIONCALGARY.CA IG / THEFASHIONCALGARY
“I WORK IN THE EVENINGS WHILE MY SON SLEEPS, AND I MAKE HIM A PART OF MY PHOTO SHOOTS. ALSO MY HUSBAND IS A HUGE SUPPORT AND HELPS AS MUCH AS HE CAN TOO.” — ANIA BASAK
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OUTSIDE OF THE CANADIAN INDUSTRY
by providing them with a wide range of exciting offerings from Calgary’s top four social entertainment areas, and leading cosmopolitan businesses in Fashion, Beauty, Art & Design, and Cuisine”. Today her brand has expanded not just within Calgary and Canada, but also within the international markets, and she’s excited to be collaborating with the Poland Fashion expo this year – keep your eyes peeled for the latest in the upcoming months. As mentioned previously, Ania has a beautiful newborn son, whom has clearly stolen her heart. With the same piercing blue eyes, you can see the bond is strong and just like everything Ania does, she embraced motherhood (%150 percent), while also managing her many work projects that are on the go. Although she says her priorities have definitely changed, with a “family first” attitude, she’s been lucky to have a very easy pregnancy and very a supportive partner who has encouraged her every move from start to finish, pre-baby and post baby. When asked to give a couple of insights on how to handle mothering and a career, Ania’s confidence radiated “I work in the evenings while my son sleeps, and I make him a part of my photo shoots. Also my husband is a huge support and helps as much as he can too. We attend less events as I want to spend a lot of quality time with my family, however the work hasn’t slowed down, I’ve just rearranged my priorities.” Congrats on all of your extraordinary success, Ania. Standout thanks you for “standing out” and it seems Calgary cannot get enough of you!! — Toran Lanthier
CANADIAN MODEL PROFILE MODELS OF THE ISSUE
PARTNERS IN CRIME
International models and friends share their experiences and tips about the modelling industry PHOTOGRAPHY Zev Abosh MAKE UP Douglas Cressman LOCATION Eighth Avenue Building
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How I manage pressure in this industry is by first recognizing my physical limiations as a model with regards to what I can and cannot do. My agent and I know what type of work I am able to proceed with and work that I am not - by acknowledging this, I enjoy a pressure-less career by avoiding being present in a work environment I am not suited for. For an example, it is unlikely you will see me on the runway because I am not as tall as the typical runway models who walk and do show rooms. WHO WAS YOUR ROLE MODEL AS A CHILD AND HOW DID THAT HELP YOU BEING A MODEL?
Coco Rocha was the first high demand successful model I met back in 2011. Meeting her was special because Coco reminds models that we are very much regular working people just like you. Her combination of success and humbleness revealed so much about how to manage success and the lasting impact of how respecting everyone in the industry is pivotal to your career. HOW WOULD YOU HOPE TO MAKE THE MODELING INDUSTRY BETTER IN THE FUTURE?
I would like to remind the industry that diversification in global ads, campaigns and runways is essential for consumerism. It is very important for consumers to relate to what they see in advertisements whether it be colored models and/or models with variety of sizes. Having said that, as long as the industry continues to diversify, we can definitely begin to notice how universal the model world truly is. HOW DO YOU PREPARE FOR A PHOTO SHOOT? (1-2 DAYS PRIOR) IG / @AMRITSANDHU
AMRIT SANDHU, 22. Patti Falconer (Canada) and The Seven Models (Indonesia) WHO/WHAT ENCOURAGED YOU TO BE A MODEL?
I was training as an Actor in a studio based in Downtown Calgary where I noticed a few local photographers were looking for test models to develop their portfolio. Following that experience, I transitioned into modeling by forwarding myself with the management I am with today. WHAT MOMENT DO YOU REMEMBER THE MOST WHEN YOU REALIZED YOU WERE EMERGING IN THE MODELLING INDUSTRY?
I was sixteen years old and received my first pay cheque from a collection of works completed. It was an illuminating experience to receive funds for something I never imagined myself. WHAT COUNTRY WAS YOUR FAVORITE TO TRAVEL TO FOR MODELING?
I enjoyed Indonesia the most. It was very much like a workingholiday. I appreciated the constant hot weather and breathtaking beaches throughout the coasts. In addition, the locals were always friendly and helpful to foreigners.
I like to wash my hair the night before and moisturize my face with a natural homemade cleanser/mask (I benefit from olive oil, honey and organic coconut oil). Ensure to be well rested and eat a solid breakfast; your jobs on set can be spontaneous and your days might be longer than anticipated. WHAT DREAM/CAREER TIPS DID YOU LEARN PERSONALLY THAT YOU WOULD LIKE TO SHARE WITH YOUNG AND ASPIRING MODELS?
That your relationship with your Agent(s) in foundational to your success and longevity of your career. If your Agent knows how hard you are willing to work, he/she will be alongside with you to push for your career. Also, always remember that your Agent(s) work hard to represent you, with that said, it is your duty to represent them just as professionally when you are working with their clients. WHAT ARE THE PROS AND CONS OF BEING A MODEL SIGNED WITH AN AGENCY VS A FREELANCE MODEL?
Personally, I am uncertain as to how I would have managed without an Agent. When you work with an Agent, you are working with someone with a pool of clients. Your finances, whether it be taxes, rates, or invoicing are all handled by your Agent. Furthermore, when it comes to obtaining work visas for working overseas, it is your Agency that guides you through with documentation and proper approval for a successful contract. Finally, agencies have far more resources and global connections that can ensure you are protected and managed while you are abroad. standoutpublications.com / Spring 2016
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CANADIAN MODEL PROFILE
HOW DO YOU COPE UNDER THE PRESSURE OF BEING A MODEL IN THIS HIGH PACED AND DEMANDING INDUSTRY?
CANADIAN MODEL PROFILE
HOW DO YOU COPE UNDER THE PRESSURE OF BEING A MODEL IN THIS HIGH PACED AND DEMANDING INDUSTRY?
In my experience the best way to deal with the pressures that go along with this job, is through becoming a diverse person and opening yourself to other interests and opportunities. It can be incredibly frustrating to invest so much of yourself into a job where the amount of work you receive is based off of physical appearance and the casting director’s opinion. Having other things going on externally to your work as a model- whether its school or a hobby, helps to keep things in perspective. Also, calling my Mom on a regular basis while traveling forces me to set my priorities- she doesn’t let me get away with anything! WHO WAS YOUR ROLE MODEL AS A CHILD AND HOW DID THAT HELP YOU BEING A MODEL?
One of the models I most looked up to was Coco Rocha. I liked how she refused to do any swim-wear or lingerie (which I wouldn’t shoot when I started modeling), and yet she was one of the top models. It was very inspiring to see a Canadian model being massively successful on her own terms. My mother agent was the one who initially discovered Coco Rocha, so I definitely had a dream of following in her well-heeled footsteps, and maybe a little girl-crush too. HOW WOULD YOU HOPE TO MAKE THE MODELING INDUSTRY BETTER IN THE FUTURE?
IG / @EMILYPASLAWSKI
EMILY PASLAWSKI, 20. Patti Falconer (Canada) Charles Stuart International (Vancouver), Team (Tokyo) and Boom (Milano) WHO/WHAT ENCOURAGED YOU TO BE A MODEL?
I made the first appointment with my agency, I wanted to pursue acting. I guess my agent saw something in me, or just recognized how scrawny I was at 14 but she encouraged me to give it a try. Two summers later, I signed my first contract to Japan! WHAT MOMENT DO YOU REMEMBER THE MOST WHEN YOU REALIZED YOU WERE EMERGING IN THE MODELLING INDUSTRY?
Modeling is the kind of job where you never know exactly what you will be doing on a casting or at a job, so I never really feel like I’m ‘emerging’ or even that I necessarily know what I’m doing. Once other models started asking for my advice about the industry, I realized that people were paying attention. WHAT COUNTRY WAS YOUR FAVORITE TO TRAVEL TO FOR MODELLING?
So far, I have been to Italy and Japan and choosing a favourite between the two is impossible. Italy is home to some of the most established fashion houses, the food is amazing, it’s truly la dolce vita. As I went to Tokyo for my first international contract it has become such a special place for me. Despite knowing the Tokyo Metro inside and out, the city is constantly full of surprises. Traveling is undoubtedly one of the best opportunities to come with this job.
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I think the role that agencies play in managing their talent and clients is absolutely critical, and that certain standards of an agencies performance need to be enforced. Agencies that look out for their talent, send them to work with high end and professional clients, and ensure that the model is paid, are not as common as I would hope. I have had overwhelmingly positive experiences with the agencies I am currently represented by, but there is no shortage of terrible stories from other models. HOW DO YOU PREPARE FOR A PHOTO SHOOT? (!-2 DAYS PRIOR)
I’ll wash my hair and fix my nails the night before and bring my own makeup in case of any emergencies. Unless otherwise asked, come fresh faced! I don’t believe in dieting for a shoot, but I’ll usually have a big meal the night before so I can keep my breakfast light and healthy the day of. WHAT DREAM/CAREER TIPS DID YOU LEARN PERSONALLY THAT YOU WOULD LIKE TO SHARE WITH YOUNG AND ASPIRING MODELS?
Clients will book you initially because they like the way you look, but your personality and professionalism determines whether they will consider re-booking. Also, no matter how wonderful your agency may be, ALWAYS keep track of your earnings and expenses and be sure to go through all the statements with your agents or bookers at regular intervals during the contract. WHAT ARE THE PROS AND CONS OF BEING A MODEL SIGNED WITH AN AGENCY VS A FREELANCE MODEL?
I have never modeled freelance so I can’t speak for that side of the industry. First and foremost, my mother agency had the connections to push me internationally. They provide support in co-ordinating contracts, travel plans and visa applications, as well as your schedule for castings and jobs. Without my agencies connections, I would not have had access to most of the jobs I have.
MODEL AGENCY IN THE SPOTLIGHT CALGARY MODEL AGENCY UP HIGH
SOPHIA MODELS A strong family of a model agency shares how they grew their empire WEBSITE / WWW.SOPHIAMODELS.COM IG / SOPHIAMODELSINT EMAIL / FACES@SOPHIA.COM
S
ophia Models is a Calgary based, family owned and operated modelling agency directed by Bill Giofu. At Sophia Models, they highlight design simplicity, a clean and modern approach to their brand which is “a reflection of how we conduct business with our clients.” The agency deals with clients that are both local and international which, according to Giofu, is “essential to [the] business.”
“WE
The company’s employees, models, and talent are what represents and defines Sophia Models. The name itself stems from Giofu’s mother’s name and granddaughter’s name, Sophia. Essentially, beginning as a family operated business, Giofu brings that dynamic forward when it comes to business communication. “At Sophia Models, we believe in a horizontally based, round table with all of our employees, models, and clients,” States Giofu. “We really encourage out-of-the-box ideas, and are willing to experiment with fun ideas that are brought forward.” The agency strives to attract clients that they can collaborate well with, thus promoting a solid working relationship. Their range of clients is broad and diverse, ranging from first-time bookings to familiar faces, all being treated with the utmost respect. “First and foremost, we work with the client to ensure that we have a clear understanding of their branding, and specifically what they are looking for from us. After that, the team will gather at the round-table… Depending on timelines, this process could take a couple of hours, or a couple of months.
PERSONALLY LOVE THAT IT IS A COMPETITIVE INDUSTRY, WE
STAND OUT CREATIVITY
COULD NOT
AS EASILY FOR OUR HIGH DEGREE OF
AND FLEXIBILITY WITH OUR CLIENTS.”
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MODEL AGENCY IN THE SPOTLIGHT
Once we have a prototype and enough ideas, we develop a proposal that we present to the client.” “Our bottom line with our clients is that we like to have fun, but also understand that they have a business to run, and so do we.” Sophia Models transforms along with the current fashion trends, expansions of the media, and influx of artists within the city of Calgary. Moreover, the company displays the hard work and dedication of its team members: Amber Morgan (booking agent), Taylor MacDonald (international agent), Philip Schuman (marketing director), and all of its various contractors in an eloquent manner that have established the company’s name. “Above all, we are proud that we have run a professional and ethical business since we opened our doors. This is what allows us to maintain our client relationships.” — Melissa Hazen
PHOTOGRAPHY (left top) Asim Overstands (Summer Morgan) (left circle) Chuck Szmurlo (right top) Vulcan Mag (Zach Pogoda & Zach Wintonyk) (middle) Jackie Duncan (Liam Lafrance, Courtney Mark, Peyton Gastel & Liam De Silva) (bottom) Noel Hendrickson (Paul Eli) standoutpublications.com / Spring 2016
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SECTION ART
ART
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STANDOUT ART GALLERY
THE PAINTER’S GALLERY Our print gallery gives talented artists the opportunity to showcase their work
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ART WORK BY MICHELLE HOOGVELD EMAIL - INFO@MICHELLEHOOGVELD.COM PHONE NUMBER - 403 401 0063 WWW.MICHELLEHOOGVELD.COM @MICHELLEHOOGVELD
standoutpublications.com / Spring 2016
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“ I D R E A M M Y P A I N T I N G A N D I P A I N T M Y D R E A M .” - Vincent van Gogh
WE PUBLISH WORK (WHICH ARE JUDGED BY US) OF PHOTOGRAPHY, ART AND ILLUSTRATIONS TO BE SHOWCASED IN OUR PRINT GALLERY. EMAIL YOUR WORK TO INFO@STANDOUTPUBLICATIONS.COM
“WITHIN A MOMENT OF STILLNESS” 48” X 60” OIL
STANDOUT ART GALLERY
STANDOUT ART GALLERY
“FOUR SEASONS” 48” BY 36” ACRYLIC ON CANVAS ART WORK BY NADINE SHENHER EMAIL - NADINESHENHER@GMAIL.COM PHONE NUMBER - 403 999 3577 WWW.NADINESHENHER.COM @NADINESHENHER
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“UNTITLED” ART WORK BY LOUIE PISTERZI EMAIL - PISTERZI53@GMAIL.COM
NADINE SHENHER RETAINS THE EXCLUSIVE COPYRIGHT TO HER ART. NO COMMERCIAL USE OR REPRODUCTION SHALL BE PERMITTED WITHOUT PRIOR CONSENT OF THE ARTIST. (C) NADINE SHENHER 2016
standoutpublications.com / Spring 2016
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STANDOUT ART GALLERY
“ALL THINGS MADE WITH LOVE” BOOK ART WORK BY BECCA ROBINSON EMAIL - BECCA.ROBINSON@PLYGEM.COM
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CANADIAN ARTIST THAT STAND OUT
ARTIST BRINGS ART TO LIFE
PAULA TIMM ARTIST Mixed media artist embraces the creative lifestyle to create and express
PHOTOGRAPHY SMV Photography (far right images) SOCIETY6.com/paulatimmartist GALLERY Konfero Art Gallery
“ WE HAVE SUCH
TOUGH INNER
CRITICS WHICH HOLDS US BACK FROM
EXPRESSING
WORDS OR
- BE IT ART,
EMOTIONS. I HOPE THAT I CAN
INSPIRE
OTHERS TO AT LEAST CONSIDER ATTEMPTING THE JOURNEY TO CONNECT WITH THEIR OWN SELF - EXPRESSION.”
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CANADIAN ARTIST THAT STAND OUT
A
rtistry is only bound by the barriers of one’s imagination. For Paula Timm – mixed media artist, art instructor, wellness advocate, writer, and inspirer – art represents a story which conveys movement and emotion. Residing in Calgary, Alberta, Timm has embraced her creative lifestyle and has taken on her work as an artist full time. “I have always been a creative, I had secret dreams of being an artist and a writer. I struggled to find a career that would appease my creative needs and provide financial security. I managed that balance with limited success and to make matters worse I developed an auto immune disease in my mid-twenties.” Despite her prevalent sickness, Timm gained an understanding that she needed to live a joyful and creative life. As an art instructor, her mission is to bring art to those who hold back with their creative expression, bringing growth to the vulnerability of their creative voice. “We have such tough inner critics which hold us back from expressing – be it art, words, or emotions. I hope that I can inspire others to at least consider attempting the journey to connect with their own self-expression.” “I know that we all have a story which we have to let go of in order to access the full expression of our creativity. It seems a constant task to redirect our attention to creating rather than living in our past. It is my passion to learn to access this for myself and to help others too, even if I don’t quite know where I am in their vision.” “As an artist, I often feel the creeping nag of comparison. I don’t [believe] I am alone in that feeling. The best part of being a creative is truly carving out your authentic voice, there is no comparing your authenticity – the challenge is keeping that mindset.” With that, her originality has not gone unnoticed. Timm was awarded the SPARK Disability Arts Festival Mentor and Presenter. Moreover, she co-facilitated an art collaboration for Disability Employment Awareness Month. On top of that, she also co-curated a group art exhibit at the John Fluevog Shoe Store. However, what Timm defines as her ultimate success is the “honour to be the recipient of someone’s choice to hang my art in their home.” Timm’s original pieces are represented by the Konfero Gallery in her hometown of Calgary. The latest direction for Timm and her work is to produce home décor and accessories, elevating these pieces to a new level. “As a rule, I take my coffee with a dose of art.” — Melissa
Hazen WEBSITE / WWW.PAULATIMM.COM IG / PAULA_TIMM_ART
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SECTION
DESIGN
ICON VECTORS BY COMOYODSG
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FOOTWEAR DESIGN
UNIQUE SHOEWEAR DESIGNS
J. THERIPPER
Shoemaker tries something new: rips apart shoes and puts them back together PHOTOGRAPHY Sai Jung
Q: WHAT IS THE MEANING OR STORY BEHIND J.THERIPPER?
JR: To be completely honest there is no story behind my name. It was just a name I came across one night. Jack killed people, I kill (in a sense) shoes haha. I’ve always been drawn to morbid things so it just made sense to me. Q: WHAT INSPIRED YOU TO START CUSTOMIZING SHOES?
JR: I’ve always had an urge to customize things. When I was younger I couldn’t leave things alone, I just thought it was all so plain and boring. I customized my bike, clothes, and eventually kicks. Q: YOUR CUSTOM WORK HAS A LOT OF ATTENTION TO DETAIL. CAN YOU LET US KNOW THE PROCESS BEHIND YOUR WORK?
JR: OCD, a whole lot of patience, and even more love for the craft. Q: HOW LONG DOES IT TAKE FOR A PAIR TO BE COMPLETED. FROM START TO FINISH.
JR: It really varies per project. I can pound out a pair in a few days or it can take several months. Q: WHAT HAS BEEN THE MOST FAVOURITE PIECE YOU’VE WORKED ON?
JR: It would have to be the Entourage Jordan 1s. They just had so much intricacy. I love doing themed pieces. Q: HOW DOES J.THERIPPER STANDOUT?
JR: Clean work is the main way. A majority of the “recon” work out there from pretty reputable customizers is absolute garbage that I just can’t f**k with. Q: WHAT IS IN THE FUTURE FOR J.THERIPPER?
JR: Just great things. Wait on it. WEBSITE / WWW.J-THERIPPER.COM IG / J.THERIPPER
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LOCAL JEWELRY TO WEAR FOR SPRING
DESIGNER / BARB TATRO, YOU B YOU EMAIL / BTATRO1962@GMAIL.COM
CANADIAN DESIGNERS SHOWCASE THEIR HOT NECKLACES FOR THE NEW SPRING SEASON
SPRING AWAKENING We choose our favorite pieces from two jewelry designers’ collection
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LOCAL JEWELRY TO WEAR FOR SPRING DESIGNER / KATE HEWKO WEBSITE / WWW.KATEHEWKO.COM IG / @KATEHEWKO
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MAKEUP LOCAL BUSINESS
M U LT I C U LT U R A L TA L E N T S
STUDIO 150 MAKEUP ARTISTRY India born make up artist, Preet Nijjar brings her makeup talents to Canada PHOTOGRAPHY Zev Abosh
IG / STUDIO_150MAKEUPARTISTRY EMAIL / PREETNIJJAR123@GMAIL.COM
BORN AND RAISED IN INDIA, WHAT DIFFERENCES IN MAKE UP ARE THERE FOR INDIA AND CANADA?
PN: The biggest difference that I noticed was that in Indian makeup, we don’t hesitate to use bright and vibrant colors, whether it’s on eyes or lips, we love colors. Canada is just coming around on these vibrant colors now. WHAT SOURCES DO YOU USE TO FIND INSPIRATION FOR YOUR WORK?
PN: I love reading blogs and browsing magazines for new looks and trends. I also attend a lot of courses throughout the year to learn new techniques. HOW DID YOU MAKE THE TRANSITION FROM DOING MAKEUP IN INDIA TO CANADA?
PN: I learned professional makeup in India and then moved to Canada about 9 years ago. After moving to Calgary, I started working in customer service but make up was always a passion for me. After having my kids, I realized it was time to turn my passion into my profession. And that’s when I started Studio 150 Makeup Artisrty. DO YOU HAVE ANY TIPS OR ADVICE FOR ASPIRING MAKEUP ARTISTS?
PN: Being a make up artist is the most fun and rewarding job. Sometimes you have tons of work to do and sometimes nothing at all. It is not an easy job or industry but don’t give up. Be assertive, creative and honest, no matter what success will be yours. WHAT’S THE BEST AND WORST PART OF THE MAKEUP BUSINESS?
PN: The best part of my job is helping my clients look the best for their special occasions, People are our canvases, we are the artists. Also, through my job I get to be creative, meet new people and visit new places all the time. The worst part for me is the working hours. There is no set schedule for me. I am on the go all the time.
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SETTING INTERIOR DESIGN FOR LIVING ROOM TO PLEASE
S T Y L E AT H O M E
LIVING ROOM MAXIMALIST 101 Spruce up your living room by injecting some prints, pops of color and flair this Spring! WEBSITE / WWW.OVERMYSTYLEDBODY.COM IG / OVERMYSTYLEDBODY EMAIL / LYNDSEY@OVERMYSTYLEDBODY.COM
LONG LEGGED BEAR WITH PURPLE CAPE AND CROWN (SILLY DOLLS CANADA) $39 CAD *ANOTHER SILLY DOLL ON PAGE 48
TEXT KD Faustino
COZY SWADDLE IN NIGHT BLUE OR SOFT PINK (LUVMOTHER) $79 CAD
MAKE HERS, HIS, TOO: “It’ s all about balance when you’ re decorating a common area. I love using feminine prints and textures but will balance them out with masculine stripes and neutral colours.”
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around your TV. Work around your fireplace. Whatever choice of entertainment is, make that your focal point.
DON’T: BE AFRAID OF PRINTS. Add some sass to your
living room. Animal prints, stripes, aztec (and even statement pillows) – print on print is the way to go! Tie that in with your colours and you’ ll be the envy of interior gods.
DO: CONCENTRATE ON THE DETAILS. Whether it is a globe,
a starburst, terrier bookends or, a pineapple container, add your own touch and maximize every little corner on your space.
DO: HAVE DIFFERENT COLOUR SCHEMES. Blue, gold, white, grey, black, silver – you can choose the whole rainbow! The key to putting different colours in one room is to achieve the ‘mismatched but matched’ look effortlessly.
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SETTING INTERIOR DESIGN FOR LIVING ROOM TO PLEASE
DON’T: FORGET THE ENTERTAINMENT. Work
SECTION
LIFESTYLE
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CALGARY EVENT PLANNING
WEBSITE / WWW.CANDYCONSULTING.CA EMAIL / LISA@CANDYCONSULTING.CA
E V E N T P L A N N I N G I N T H E C R E AT I V E I N D U S T R Y
CANDY EVENT CONSULTING Specializes in promotions and connecting event professionals with other businesses and organizations PHOTOGRAPHY Rioux Ink
L
isa Gareau, President and Lead Consultant at Candy Event Consulting, created her company out of Calgary, Alberta with the goal to make business teams stronger. Candy Event Consulting is a marketing company that specializes in promotions and connecting event professionals with businesses, organizations, and groups. Over the years, Candy has gained the trust of her clients by creating meaningful connection strategies to bring their efforts to a new level. “The birth of Candy Academy of Event Management + Promotions became a beacon in what seemed like a sea of unknown details or challenges” Gareau explains. “We offer workshops, training, coaching and one on one support out of our Kensington office and workshop space.” Since the launch of her company in 2008, Gareau has established Candy Academy – offering workshops, training, coaching, and one on one support to business owners, community leaders, and marketing teams – as well as Moments Magazine where readers have access to innovative ideas from local experts and resources for event planning. “Since the conception of Candy Academy I have had a desire to serve and support the in-house and DIY event planners I’d come in contact with who often felt exhausted, stretched, and in need of access to resources to make their jobs easier. My purpose in publishing this important magazine is to gather meaningful inspiration, practical ideas, behind the scenes stories, and local commentary that matters to this dynamic audience.” According to Gareau, the Candy Team adds sweetness, color, and fun to her clients’ businesses. “The Candy ‘cluster’ that appears on all of my logos is a perfect
expression of our Candy community. Each overlapping circle is ‘perfect in its imperfection’ and represents the variety of clients we work with, each a different size, with a different flavor, at a different point of growth, and sending unique products, services, and ideas into the world.” The heart of Candy Event Consulting rests in keen, conscious collaboration instead of competition. “It’s important to spend time connecting professionally but also personally – team bonding events, participation in learning workshops, in house refreshment retreats, and open sharing all help us stay connected and available to each other. A strong team translates into great results.” With her team, Gareau highlights the challenges her company confronts when facing hard economic times. She ensures that the Candy Team is structured efficiently, emphasizing good communication. The business works hard to stay current with trends, and remains flexible in order to grow with the changing economy. “It’s our culture to not only tolerate differing opinions on our diverse team but highlight and celebrate them” says Gareau. At Candy Event Consulting, all actions are geared to fostering a strong community that benefits the team as well as the interns, partners, clients, and community members. What makes the company STANDOUT is its level of engagement with the people who support them, and the people they support. “Our tag line is “Making Your Team Stronger” and our event planning, promotional services, relevant learning workshops, and insightful publications prove that we’re putting everything we’ve got to see that happen. Together, the sky’s the limit!” — Melissa Hazen standoutpublications.com / Spring 2016
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SOCIAL MEDIA CREATIONS
QUEEN OF SOCIAL MEDIA
FRENZR
Swamped with working on your products all the time? FRENZR steps in to help the magic for your social media!
WEBSITE / WWW.FRENZR.COM IG / FRENZR
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S
tart-up companies initially seek assistance from other businesses to set up foundations such as marketing and media in order to help their company standout. Mariella Katz, entrepreneur and founder of Frenzr, is an individual who noticed that start-up businesses needed a helping hand when it came to using social media to their advantage. Frenzr is a Montréal based company that works with clients nation-wide.
“FRENZR IS INSPIRED FROM THE WORD ‘FRIEND’ AND REPRESENTS [THE] RELATIONSHIP I’M BUILDING FOR MY CLIENTS; [WHICH IS] BECOMING FRIENDS WITH THEIR TARGET AUDIENCE.” Nevertheless, Katz does not solely work with start-up businesses, she works with a range of companies that needs to add an extra touch in order to revamp their social media approach. “The creative industry has always been competitive and it’s even harder to [standout] today as everyone is attached to their smart phones, taking pictures. Frenzr really brings in a strategic point of view [into] the mix – whether it’s for communication strategy, an editorial calendar, or for the visual feel of the brand in question.” According to Katz, the inspiration behind the look of the brand is minimal in order to let its content speak. What this means is that her design focuses on quality, highlighting the strengths of the company using her services. Katz describes her perfect client as creative, open-minded, and passionate about their product or standoutpublications.com / Spring 2016
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SOCIAL MEDIA CREATIONS
service. “We love working with small to medium businesses that inspire us visually.” Katz believes that some entrepreneurs are struggling with social media because their time is allocated towards the growth of their product or service. She believes that with the help of Frenzr, these companies can still focus their time towards the growth of their business while using her service as a means to market their product. Frenzr creates moodboards during their brainstorm sessions, they draw their inspiration from creative sites such as Pinterest. The team communicates via email or phone and gets together in order to discuss an approach with a new client. Katz is behind the design strategy and some of the pictures of the client. She also has a copywriter and a creative director to take on and maximize the potential of every idea in order to create an exemplary service for her client. Mariella Katz and her company not only standout themselves, but help other businesses to standout as well. You can find out more about Frenzr at www.frenzr.com and hire them through their website. — Melissa Hazen
INDUSTRY - THE OTHER SIDE
SOMETIMES THE TRUTH HURTS
“I WILL MAKE YOU A STAR!” In every industry worldwide, there are always good and bad sides PHOTOGRAPHY Zev Abosh MODEL Marina from LK Model Management WRITER Lisa Kauffmann
T
hese are the words that sound like music to the ears of those in the modeling and entertainment business. Unfortunately, like anything that sounds too good to be true, it usually is. I have been in the fashion industry for the majority of my life; first as a model, now as a scout and model manager. Trust me when I tell you that I have seen it all.
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For every Kate or Gisele, there are thousands upon thousands of aspiring young girls and boys wanting to become the next super model. Unfortunately, this longing to become a model is a perfect opportunity for unscrupulous agents, scouts, photographers and other ‘hangers on’ to take advantage of these young starry-eyed hopefuls.
MYTH: YOU NEED A PROFESSIONAL PORTFOLIO/ PROFESSIONAL PHOTOS TO PRESENT TO AN AGENCY
TRUTH: Most agencies want to see prospective models in their most ‘natural’ state. Simple snapshots with little to no makeup and wearing something that shows your figure are what agencies want to see. If you have what it takes and you sign with an agency, then you can start working on your model portfolio. MYTH: YOU CAN BE 5’2” TALL AND STILL BE A PRINT MODEL
TRUTH: No, you can’t. Female models need to be at least 5’9” and male models need to be at least 6’0”. Anyone who tells you otherwise is lying. Yes Kate Moss is 5’6”, but she is the ONLY exception in the past 50 years. >
INDUSTRY - THE OTHER SIDE
Disappointingly, it is more common than one thinks, even within the small markets of Canada. Needless to say, there are actually some great agencies and model managers out there. However, there are also those that are not so great, the ones who are just in it for the money. One of the most common scams in the modelling industry is to pay to sign with an agency. Model agencies make their money off of commission. What this means is that if they can find you work, they will make a cut. Pure and simple. A model will have some expenses such as composite cards, website fees, test shoots, and a hard copy portfolio. I have heard stories of certain agencies in the business who charge an ‘administrative fee’ anywhere from $1000 - $3000 per year for a model to be represented by them, not including the aforementioned fees. Another common scam within the modelling industry is that they ‘force’ you to take their modeling classes at $100/hour. “If you want to be the next Gisele, you HAVE to take these classes.” An ethical agency will invest their time if they think you have what it takes to be successful in this business. This industry is fickle and there are no guarantees. Lesson here? Be very wary of promises that can only be fulfilled if you pay the price. With the advent of a digital photographer, anyone can pick up a DSLR camera for less than $600 and call themselves a photographer these days. Granted, there are many self-taught and schooled masters in the photography world and I respect their work. However, the photographers that I do not respect are the ones who take advantage of young aspiring models. In my experience I have seen this happen where a promise is made to a young individual at a cost. These costs can be quite dark in the sense that a model may need to sleep with, or pose nude for the photographer. It is a shame that these things do happen, more often than you think. I am here to explain that promises like these do not guarantee stardom in the fashion industry as the photographer is not the only decision maker in the grand scheme of things. There are clients, editors, and art directors who have their say in who makes it and who does not. Be wary of photographers such as these ones, who make false promises in order to take advantage of an individual.
“HE’S MAKING ME FEEL
UNCOMFORTABLE...WHY AM I FEELING
THIS WAY? I
BROUGHT SOMEONE WITH ME...MY GUT IS WISH I
TELLING ME THIS ISN’T RIGHT...THEN WHY IS HE DOING THIS? WHAT HAPPENS IF I DON’T GET THE PHOTOS... WHAT IF HE POSTS THESE PHOTOS WITHOUT MY CONSENT? I DIDN’T SEE FORMS ANYWHERE... I SHOULD HAVE READ AND SIGNED SOMETHING FIRST.” standoutpublications.com / Spring 2016
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INDUSTRY - THE OTHER SIDE
MYTH: MODELS CAN MAKE A LOT OF MONEY
TRUTH: Unfortunately, the days of not getting out of bed for less than $10,000.00 a day are gone. The rates for models have decreased significantly over the past two decades. In the early 90’s, runway models in NYC were making $500/hour on average. Models were able to walk the Fashion Weeks and come out with around $100K for the month. These days, many models come out of Fashion Weeks in debt. The clients pay a pittance, or worse, they pay in clothes. The reason for this? Models have lost their cache in pop culture. The big campaigns and magazine covers have been taken over by Hollywood actresses and reality stars. The sheer number of models is at least thrice the number of what the industry can handle, so Economics 101 comes into play, supply vs demand. Yes, Gisele makes 40 MILLION dollars a year, but this amount includes her endorsements and her lines of sandals and lingerie. She is the exception. MYTH: BEING A MODEL IS GLAMOUROUS
TRUTH: Being a model is hard work and can be physically, emotionally and spiritually exhausting. A model needs a thick skin and is able to take criticism and rejection in stride. The client doesn’t care that your cat died, they are paying you to get the picture! Just got off an international flight and are jet lagged? Well, you just have to suck it up and get on with your day, regardless that your body clock is telling you otherwise. You have to be ‘on’, even though inside you just want to crawl into bed. And then there are your measurements, the famous measuring tape. The requirement for runway and editorial models internationally is to have hips no larger than 34”. This is what the designers want and as agents and managers, we have to find girls that fit this requirement. For some girls it’s easy, for others it is a constant battle. Diet and exercise becomes part of your life. Being a model is hard WORK. MYTH: ANYONE CAN BE A PHOTOGRAPHER BECAUSE THEY HAVE A CAMERA
TRUTH: Photographers come and go. The good and professional photographers stay, always improving their reputation and they focus on their craft passionately. They learn how to work with clients, do business paperwork, edit photos for hours and many other things other than just taking photos. Anyone can buy an expensive camera and sell themselves as photographers but have no knowledge in running a business. Also, some so called photographers get into the cycle of scamming clients and not doing things properly. Always remember and watch who you work with. MYTH: PHOTOGRAPHERS CAN RUIN YOUR MODELLING CAREER
TRUTH: When it comes to photo shoots, the two main subjects are photographers and models. They work together to make photos happen. Lately, some photographers in Canada’s industry threaten models if they’re not happy about something. If the model thinks that the photographer is crossing the line, they speak out which angers the photographer. They might mention “I can ruin your modelling career if you tell others”. Models will not lose their career if they had a bad experience with a photographer, which is why you report the suspicious activity right away, keep evidence of text messages or any communication electronically. More models are coming forward these days, it’s time to express.
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TIPS FROM OTHER EXPERIENCES
Words are powerful. They influence us all in many ways. In the fashion industry, a photographer captures light, a model poses in it, and a makeup artist transforms the model into the photographer’s vision. Words, however, bind each one of them together. A photoshoot does not happen if no one speaks. The right words spoken to the right people in the right way can be truly magical as it makes all the difference in getting us to work together. I have been filming and photographing in Calgary for the past 7 years, covering stories for calgaryfashion.ca, being published in newspapers, and working with the news media on current footage. I have seen a great cross-section of the industry in all levels, from models and their agencies, to makeup artist and news media, to events and fashion shows. One of my most memorable experiences was covering the big Fashion Week in Toronto as it was eye opening, showing me how the industry works in the professional “big league” level. How do words hurt us? Words in themselves are harmless. However, my main concern is the abuse of words and how manipulation becomes present within the industry. Words are the tools with which these manipulative individuals operate. They use them in creative ways to make false promises in order to gain what they want. Unfortunately, we fall for them because we want to see a dream come true. Few words are spoken when the promises are broken as there is an inherent fear of reprisals, social media backlash, and more. Personally, I was blocked and banned on Facebook by using a few words to speak out, and I didn’t even name any names. An unfortunate scenario that happens more often than not is that models hear the words of the “roving” photographers coming into town to shoot for a fee. These models pay the fee and show up to the hotel room to shoot. Yes, the model paid for a shot in a bikini on a bed in hotel room. This is the same shot 10+ models have also taken over the weekend. So the question is: What is the point of the shoot? Is it how well a pretty woman shot on a bed in hotel room will look? Last, but definitely not the least, some of these roving photographers try to get intimate with the models as well. How does this all happen? Words and false promises. People are saying what we want to hear. The sad reality is that many people speaking these words are doing it for their own reasons. Some have good intentions, but promise more than they can deliver. Words become dangerous when they are spoken by someone with ulterior motives - these motives being money or sexual favours. Let us use words for positivity within our industry. If you paid for a shoot and the photographers crossed the line with sexual advances - don’t post the pictures! Spread the word. Tell other models who are asking for references about your experiences. Do not get lured by the words alone. Look into it. Talk to others. Speak out! If you use your words in a positive way, people will listen. — Paul Spenard
INDUSTRY - THE OTHER SIDE
DO YOUR RESEARCH, ASK FOR REFERENCES AND EDUCATE YOURSELF.
The state of our current industry sits at many times unfortunately on “Self Entitlement” the lost or never acquired ability on self respect or just not knowing simple abilities such as recognizing good from bad, the right from wrong! The race to create garbage on top of garbage for a few likes everyday, not knowing where to draw the line, not seeing that although you can connect the dots going backwards, going forward, learning, being patient, humble and grateful will be the only way you will ever get to reach your goal! Yes you need to fall to be able to get up, yes we all make mistakes. However the big difference in growing individuals, is the ability to recognize self worth, current level of expertise and the continuous drive to get better. Once you have mastered the craft of falling and getting back on your feet, reach out and help the others that are still learning to walk! We will make the industry better. — Andras Schram (www. andrasschram.com) When working in an industry full of dreamers aspiring to be considered professionals there is a lot to look out for. Most people in the industry consider themselves to be artists, and indeed most of them are. The issue arises when artists wish to be business people but don’t fully understand how to make that happen. Artists become “wantrepreneurs” wanting desperately to make a career out of their art and talents. Bring on issue number two, the old industry motto “fake it ‘til you make it” with these two issues we give birth to our main problem; Over promising and under delivering. Before you agree to work with someone decide for yourself if you like his or her work and if you believe in the concept. Enjoy sharing your talent and work to ensure the quality of your art. Trust yourself, and do what we are all doing; dream big and work towards your vision. — Stephanie Mosher standoutpublications.com / Spring 2016
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TRAVEL AND OUTDOOR ACTIVITIES IN WESTERN CANADA
ENJOY THE REAL LAND OF CANADA
Destination: BRITISH COLUMBIA & ALBERTA We followed six local adventurerers as they explore the greatness of the Western Canadian Wilderness. Go pack your bags, we are going to the wild side. FEATURE KD Faustino
@TAYLORMICHAELBURK BERG LAKE, BC 53°8’44”N 119°9’28”W HIKING GEAR. Backpack - one that you will be comfortable and be efficient in. Free day hikes (dogs on leash) or paid overnight hikes (no dogs allowed) are options in this world-renowned backcountry hiking trail (with options for both beginners and experienced hikers). CAMERA. To capture the scenery, it is one of the most beautiful places in the world. TOILET PAPER. They have toilets but you’re not guaranteed any TP (and there are no flushing toilets here either!). LONG HIKE. It is a grueling 44km return hike. It is possible to do in one day BUT you need to be a fast-paced and an experienced distance hiker (If you are not physically equipped, opt for the more forgiving trails in the area (TIP: Search for Mount Robson Park). BEAR COUNTRY. There are bear bins to store your food (if you are camping overnight). Make sure you don’t leave any food out so you don’t draw wildlife in.
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@LIVINGMINTGREEN LAKE AGNES & PLAIN OF SIX GLACIERS, AB 51°24’53”N 116°14’50”W HIKING FRIEND. One that who has never experienced the awe and wonder of Lake Louise. Lucky enough for you and your pal, these trails are considered as easy and a must for beginners. CASH. Treat yourself to the tea houses at the end of the trail. Must-try: Chocolate Cake and Hummus Sandwich. CAMERA. It is a photographer’s paradise! FOUR SEASONS. Rapidly changing weather conditions in the shoulder seasons. You might encounter sunshine and blue skies, rain, ice pellets and snow all in one day. TOURISTS. One of the more popular hikes, this is not your hike if you are looking for more seclusion. Start early, if you want to avoid the crowds or, come during shoulder season/early Fall.
TRAVEL AND OUTDOOR ACTIVITIES IN WESTERN CANADA
THE LEGEND Must bring in your bag
Must watch out for in this site
Wilderness camping & hiking sites
Strictly for hiking only
Compound for tents & trailers
@CAMILLIA_LEE PANORAMA RIDGE, BC 49°55’00”N 122°45’00”W CAMERA. You don’t want to miss one of BCs idyllic views. •H20. Hydrate yourself, always. Heat stroke is one of the most awful things you can encounter during a hike. LOTS OF ENERGY. Brace yourselves. This is considered a “difficult” hike and not for the fainthearted. Bring a good amount of high-calorie enriched food! NOT FOR BEGINNERS. 30km hike a day is possible (WARNING: This is depending on your fitness level) but it will be a loooong day. If you are not planning to camp, make sure you start your hike early so you still come back in daylight. SNOWFIELDS. Depending on the season, there might be some parts of the trail wherein you might experience some snowfields.
@CELESTINEAERDEN MOUNT ASSINIBOINE, AB/BC BORDER 50°52’10”N 115°39’03”W WATERPROOF TENT. This spot is only accessible by hiking, biking or heli. Most people take 2-3 (sometimes even 6, if you go with a tour group) days to finish this hike so a tent is a must! WELLIES. You are not in BC (technically AB/BC border) until it rains. And when it rains, it pours! WILDLIFE SANCTUARY. This spot is legit a wilderness area. Be careful of wildlife encounters especially bears. UNPREDICTABLE WEATHER. Weather changes quickly in this area. Lightning storms with hail are common, even in the summer! AT YOUR OWN RISK. You are essentially backpacking in this area. There are no facilities and utilities in site. Most people fly in their gear and carry their essentials in their backpacks. (TIP: Do some research before embarking on this serious trail).
standoutpublications.com / Spring 2016
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TRAVEL AND OUTDOOR ACTIVITIES IN WESTERN CANADA
@ALAMARCHE81
@DAVEY_GRAVY
WILCOX CREEK, COLUMBIA ICEFIELDS, AB 52°09’26”N 117°18’50”W GREAT SLEEPING BAG. Sleeping near the Icefields only means one thing: COLD. Make sure your sleeping bag is rated for the freezing temperatures. WOOD. Although there is free firewood, it is not covered and might be wet. Bring your own wood so you won’t have any troubles starting a fire; you will need it badly. THUNDEROUS CRACKS. The glacier nearby WILL crack and boy, it is loud (and will make you jump in your sleep)! STREAM SURPRISE. This camp site is on the side of a hill. Make sure that you don’t set up camp where you would wake up to a flowing stream in case of rain! TRAILERS. The Wilcox Creek Campground is also accessible to trailers. If you are looking for a very quiet space with no generator blasting machines, this might not be the spot for you.
TWO JACK LAKE, AB 51°15’29”N 115°22’23”W CAMPING FRIEND. You would want to share the beautiful sunrise shore view in the morning, it is one of Alberta’s best. Choose the Two Jack Lakeside Campground instead of the main one, it is closer to the water and you can back up onto the lake to make the most of those magnificent and idyllic lake views. * SIX-PACK. Your viewing experience won’t be complete without a drink in hand – pop or beer, it’s your call. While at that, take some awesome shots with your camera. A SPORT. If you’re the type who can’t sit still, bring a sport! This area allows for fishing, paddling, canoeing and even scuba diving! Do your research, park permits and policies might apply. CANADIAN WILDLIFE. Elks and big Horn Sheep frequent the road leading up to the lake. Keep an eye out and respect the wild. MOSQUITOES. Being so close to the lake, you can’t help but have a mosquito fest especially if you come during summer months. Ready those bug sprays!
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MAP VECTOR COURTESY STRIPED CANDY LLC
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standoutpublications.com / Spring 2016
IG / @GHAZALALNAHAS
Multitalented and chases her dream
G
hazal Alnahas, is a woman in Canada to seriously watch! This Syrian-Brazillian Celebrity just finished filming the music video for her first single, Be My Love Forever in the Dominican Republic! Ghazal is a dancer, singer and actor who has also been writing scripts and performing in Arabic TV shows for the last decade. Ghazal landed in Montreal from the war torn country Syria over five years ago. She left before the war began and has since set down her roots. She created her own production company Go Fish Ltd, produced a Comedy TV series, Go Fish, and become a Calgary Celebrity in the last few years! This beautiful foreign filmmaker, singer and actress, reminds us of Shakira and Penelope Cruz, already was a star in Dubai and Syria. She is known as Zulie throughout Canada and Europe. Since coming to Calgary she has had an influence on the creation of rising stars in Calgary, and given many people opportunities to act. Zulie’s show Go Fish, hit 1.5 million viewers and just won her second award, in the summer of 2015 for best Cinematography in L.A. “Go Fish” is based loosely on events in her personal life, other people around her, and expresses it through the lens of humor. It’s a light-hearted look at achieving one’s goals and desires, no matter what problems may come your way. The TV show featured Calgary talent and crew, totaling over 100 people across 10 episodes. The show is a very relate-able, cute story, of five girls that are all struggling in life to achieve their dreams. To date, the show has received 5 nominations and 2 awards. Her ideas, productions, and many of her scene arrangements are comparable in quality to Hollywood movies created by well known directors and writers. Due to her hard work, talent, and dedication, LA has called her back three times in 2015. At the last LA event in December she debuted her single Be My Love Forever, featuring lyrics in both Arabic and English, with music composed by Brian Quaye at Beach Studios. In the winter of 2015, she came to LA and appeared on ‘That’s Wasss Up’ Radio Show’ with host Gernado Abrams. Ghazal is the CEO of Go Fish Ltd, and Go Fish US Ltd. She started dancing when she was seven years old with a ballet school, continued with the dancing school for over ten years and started performing at the age of fifteen. While she was involved in the dance troupe she visited and performed in over thirty countries around the world. During this time period she also became involved with TV series such as, ‘Harmony’, ‘Through The Day’ and ‘You Are My Heart’. She has also appeared in feature
films like ‘Arrivals’ and ‘Jerusalem’. At about the age of 19 she directed a children’s theatre production, ‘Kingdom of Bees’, in Qatar. Modeling for various fashion designers, like Elie Saab and Romeo Bryan, added to her already growing reputation. Since arriving in Canada Ghazal has been involved in the Shaw TV Talent Show, short films ‘Letting Go’, ‘Disconnect’, and feature films such as ‘Treacherous Heart’. She has continued to model for Leighton Pin, a designer based in Montreal, and Romeo Bryan who lives in the U.K. 2011 marked the opening of Ghazal’s Performing Arts Academy called iPerform Arts which taught students singing, acting, and dancing. The students of iPerform appeared in several public performances as well as spoken roles for both the pilot episode of Go Fish and Season One of Go Fish. 2013 was a very busy year for Ghazal, with the startup of Go Fish Ltd. a production company, followed by the planning and production of the TV Comedy Series Go Fish throughout the remainder of the year. Concurrent with all of the events in 2011, 2012 and 2013 Ghazal found the energy and time to write the script for a full length feature film which will be entering production mid of 2014. Go Fish aired for 6 months since December 2013 in Calgary and Kamloops on Shaw TV Channel 10. The story line is about five young women trying to make it in Calgary. Her show was nominated for Best Supporting Actress and Alnahas was nominated for Best Actress. The show won Best Comedy at the NAFCA awards in Los Angelas in September 2014! Currently Ghazal is working on several projects. She has her own Red Dragon and 4k Camera. She has invested her whole self into making her business one of the rising production companies in Calgary, and has helped a whole show of people start their careers. She has a support staff and many powerful friends who believe in her. The Alberta Government supported the Go Fish. It wasn't an easy ride from funding it mainly herself before delivered to Shaw TV and being sick during filming her show. Ghazal always rocks it on the red carpet in white and major events she attends with her Go Fish family . Usually she's spotted with her bestie in film, Jill Maria Robinson, who are seen in LA at events together supporting Go Fish as well. From her cute accent to her power of being able to create on her own as a woman in film, we can't wait to see her projects coming out on major platforms soon and the singing performances she has lined up! — Jill Maria Robinson standoutpublications.com / Spring 2016
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TV AND MEDIA CREATIONS
GHAZAL ALNAHAS IDEAS AND PRODUCTIONS
MEDIA WOMEN AND TELEVISION
HOW AND WHEN DID YOU DECIDE TO JOIN THE CASTINGS FOR BLACKSTONE?
We shot the pilot for Blackstone in 2009. During that time I was working with a production company on a different comedy TV series at the time called Mixed Blessings. Ron Scott (Blackstone Creator, Show Runner, and Director/Writer) was my producer on Mixed Blessings, and as we were going into the third season he began the production for Blackstone. At the time we shot the pilot back in 2009, we had no idea what was to come. It was a very risky script that incorporated topics that were unconventional, such as suicide, alcoholism, and corrupt leadership. It was a low budget production, as actors we dove into our characters headfirst holding nothing back. Ron did his magic and it opened that fall on APTN and the reaction was very overwhelming! People were blown away by the reality of it all and the rawness. I was nominated for season one at the 2011 Gemini’s soon after its release alongside my co-star Carmen Moore. TELL US WHAT IT’S LIKE DURING FILMING, BEHIND THE SCENES, WATCHING ALL THE HARD WORK ON THE SCREEN AND WHAT YOU HAVE LEARNED FROM THIS EXPERIENCE.
CANADIAN TV SERIES ACTRESS
MICHELLE THRUSH Tells us all about BLACKSTONE and what it takes to be an actress in this industry PHOTOGRAPHY Zev Abosh MAKE UP Douglas Cressman HAIR Evelyn Charles Salon & Spa
Behind the scenes on this set is really just like family. There is a lot of love and support for each other as we have all worked together in various productions through the years. The core cast is really tight, we have some pretty heavy scenes to do together and it’s important to be able to trust each other during those scenes. Carmen Moore and I act as sisters in the production and we probably have the closest relationship of the cast. We have been through a lot together in the past five seasons. Our characters are opposites, her being the sober, clean, articulate, and beautiful sister (Leona Stoney) that has everything going for her (supposedly) and myself (Gail Stoney) is the falling down drunk that says whatever she thinks and does not put up with crap from anyone. Of course these two will battle it out, but in the end the love between them is strong and unwavering. They both survived a difficult childhood and found their strength in different ways. My character does eventually sober up and somewhat deal with her demons. However, she also loses her only daughter to suicide in the pilot, adding to her issues. This event is one of the best story lines for Gail as her dead daughter haunts her for most of the first and second season to tell her what a failure she is. Yet, Gail ends up facing the ghost of her daughter when she hits rock bottom. Behind the scenes, one of the hardest memories I have was the last take on the last day of shooting. We all knew we had to let go our characters for the last
BLACK IG / BLACKSTONE_TV
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HOW DID YOU GET STARTED IN THIS INDUSTRY?
I have always loved acting. As a kid, I was the one on the block that gathered all my friends together to put on plays in the backyard. I was a dramatic child, not the kind that had temper tantrums but was able to escape into my own world of imagination. I grew up with parents that were both alcoholics dealing with their own demons. That was difficult in itself, and it did not help being an only child, but I used my imagination to escape my reality and create what I thought was a better world. I always used acting as a way to explore other characters. I have always been a people watcher and I create stories in my head about what their lives are like, who they are, where they came from. I think about the worst things they have been through as well as their best moments. I do this a lot. I will just sit somewhere downtown and let the stories begin. I find people fascinating. I acted in my first film when I was 16. I was going to a school in Calgary called Plains Indian Cultural Survival School. The school did not have a drama class but they all knew I was all about being an actor. I would try to get the school to hold plays – I would cast them, make the props and rehearsal schedules, but no one would show up for the rehearsals. Anyways, a feature film shooting in Edmonton called Isaac Little Feathers was casting in my Grade 10, they called my school and right away the principal said we have one girl here named Michelle that loves acting. I auditioned in the math room and it turned out that I was the perfect fit. That was my first film, since then I moved to Vancouver, got an agent, and just carried on from there. ARE THERE OTHER THINGS THAT YOU LOVE TO USE YOUR PASSION TO SUPPORT SUCH AS CHARITIES, ORGANIZATIONS, AWARENESS GROUPS ETC...?
I have been using theatre as a way of expression for Indigenous youth for close to 20 years.I have had a few one-woman shows that I have toured with across Canada to various reserves and urban organizations. Currently I have two characters that I use along my tour. One is Majica, The Indigenous Healing Clown.
I was honored to have received the training in being a therapeutic healing clown by Cheryl Oberg (Sparkles the Clown at the Alberta Children’s Hospital.) I had already been using my character Majica for a year when Cheryl tracked me down and told me the work I was doing was therapeutic healing but on a different level than her. She worked with dying children in the hospital such as the famous film Patch Adams. I was using a clown character to work with Aboriginal children so she offered me free training to do my work in hospitals. At the end of my training I decided to continue what I was doing but am now trained in therapeutic healing as well. I travel to reserves in Canada as well as transition homes to work with children 3 to 7 as well as parents. I use this character to help children express their feeling in their bodies. I emphasize their beauty sacredness and love with the work that I do, as well as encourage them to use their imaginations on a daily basis. I have also done this work as a volunteer with Exit Calgary which is a wonderful organization that helped past street workers transition with their children back into society. I use my work to help adults recognize their wounded inner child and allow them to play and get in touch with that part of them that was never allowed to be a child. The other character that I use on tour and travel a lot with belongs to the group called: Find Your Own Inner Elder. This is a popular performance that explores my memories of my grandmother when I was a little girl and when she passed, how I used her influence to find my own inner elder as an adult. I slowly transform into an old Cree grandmother in font of the audience and at the end I perform a standup comedy as this old character.
MEDIA WOMEN AND TELEVISION
time. We weren’t coming back again. When they called “that’s a wrap” Carmen and I broke into tears and held each other. That was so difficult saying goodbye to our relationship on screen. The trust and the love is intense. One of my best memories was winning the Gemini in 2011 for Best Lead Actress In An Ongoing Dramatic Series. Blackstone really did so much for me as an actor and as an artist. I will always be grateful for the great memories.
YOU HAVE BEEN IN THIS BUSINESS FOR A FEW YEARS AND HAVE WORKED IN A FEW DIFFERENT LOCATIONS. WHAT ONE WAS YOUR FAVORITE AND MOST INSPIRING?
I have been blessed as an actor to travel and work with very exciting actors. I have a few good memories. One was shooting Deadman with Johnny Depp and Gary Farmer in Eugene, Oregon. It was such a blast to work with both my idols on the same film! After we finished filming, I stayed in touch with Johnny and visited him in LA. Another great memory was working with Benicio Del Toro on a film called Jimmy P which was in official competition at the Cannes Fest in France. I went to this festival and walked the red carpet with Benicio. We shot this film outside of Detroit, Michigan and on the Blackfeet Reservation in Browning, Montana. While we were in Montana I brought Benicio to a Sundance on the reserve and he had a great time.
KSTONE standoutpublications.com / Spring 2016
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MEDIA WOMEN AND TELEVISION
IF YOU COULD CHANGE ONE THING IN THE INDUSTRY, WHAT WOULD IT BE? ALSO, WHAT IS YOUR TAKE ON THE ISSUE OF DISCRIMINATION IN THE MEDIA IN THE LAST FEW YEARS?
If I could change something in the business it would be diversity in the film industry. I am way beyond being patient as I know many other actors feel the same. After 25 years in this business I am so tired of being called in to play Native or ethnic characters. I have spoken to my agent about this at length (she totally agrees) and in front of an audience when I won my second Rosie here in Alberta. I want to play a human that is not always affiliated to suicide or shamanism. It is so overdone and it is time to move on and play doctors or lawyers. I am hoping we are moving in this direction and can be hired as actors not based on our ethnicity. I am tired of films coming out of Hollywood that minority characters, such as maids, play which are typically ethnic. It is time to allow space for all actors to be able to be any character they audition for because of a job well done. Moreover, I believe part of this problem is because we need more people of color being asked to write and produce. We have so many amazing writers out there but they need the venue to expose their skills. I have noticed that it is slowly beginning to happen but this change must be allowed space. It seems every big budget film that does have indigenous characters are saved by the Caucasian character and I do not believe this is sending a proper message to the audience. Things need to shift and I am hoping that this is happening. We are entering a very interesting time where truth is being spoken. I heard a great saying once that sums it up nicely: “It’s not what they call you, it’s what you answer to.” I am very lucky as an actress to be able to be a part of Blackstone. This show is indigenously written, produced, directed, and acted. I do not know of any other show in the world that this has happened or achieved this level of success. IF YOU HAD A FEW TIPS FOR YOUNG AND EMERGING ACTRESSES/ACTORS: WHAT WOULD THEY BE?
My advice to young actors: If you truly want to be an actor please do so only if you have an absolute passion to tell a story from a deep place of honesty. I have so many kids come up to me saying they want to get into acting but for the wrong reasons. Some of the common reasons include someone telling them that they are beautiful, which they are, or because they want to be rich. The truth is unless you have an absolute passion to do this as a profession this business will eat you up and spit you out. You need to have thick skin because there is a lot of rejection involved – most of the time the rejection has nothing to do with you personally. You have to be able to lick your wounds and carry on. When you have a passion you will pick yourself up and carry on because you cannot quit. No matter how many times you are told that you are not right for the part you still have a burning desire to move forward, that is how my career has always been. I have struggled a lot throughout the years and there were times I thought I may never work again, but then I get back up and I keep going. WHAT IS THE BEST WAY TO STANDOUT AS AN ACTRESS?
To be a STANDOUT actress you just have to keep going no matter what! Know that what is on the inside shines brighter than anything and there is nobody else on earth that has the heart and soul that you can bring to that role!
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“ WHEN YOU HAVE A
PASSION
YOU WILL PICK YOURSELF UP AND CARRY ON BECAUSE YOU CANNOT
QUIT.”
CANADA - MONTREAL CULTURE BLOGGER
LIFESTYLE IS C R E AT I V E T O O
MONTREAL MAVEN When we scope out other cities in Canada online, we always come across great Canadian Internet savvys
T
he title “Montreal Maven” comes with a lot of responsibility. People trust my opinion on the quality of cafés, restaurants, and shops around the city. Luckily, this city makes my job simple. Montreal is filled with some of the world’s best restaurants and is renowned for more than just its bagels. The food culture and esprit of Montreal are so deeply embedded in its jay-walking pedestrians and we all seem to share a certain way of life. Though we live in a modern-day whirlwind of texts, e-mails, and calls, you will always be able to find Montrealers conversing over a cappuccino at Café Olimpico, strolling down The Main, or waiting in line for a Schwartz’s smoked meat sandwich in minus twenty degrees celcius. Though we cannot yet make rights on reds, as a city, we share a very real passion for our food, festivals, and culture. My blog aims to showcase everything Montreal has to offer, and thanks to our beautiful city and its people, I always have an interesting story to tell, or hot new restaurant to share! I invite you to follow along at www.montrealmaven.com and tag me in your Instagram or Facebook photos to highlight some of your favourite spots in the city @montrealmaven!’’ — Cally Dubrosky (Lifestyle and food blogger)
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TV SERIES CANADIAN ACTRESS
IG / JILLMARIAROBINSON
C A N A D I A N A N D R O M A N I A S TA R
JILL MARIA ROBINSON
J
PHOTOGRAPHY Sasha Raimova MAKEUP Douglas Cressman
ill Maria Robinson is a Romanian born Canadian actress who we have been following since the first issue of Standout Publications! We had her on the digital cover just last issue with her best friends in film. We have enjoyed watching this beauty grow and become a Calgary celebrity and face to watch! Miss Robinson is a Canadian star who was born in Romania and raised in Ontario before later moving to Calgary. She is the daughter of two successful editors/writers at the Calgary Sun Newspaper. In the summer of 2015 Jill got a big boost to her acting career after being a Sunshine girl; this gave her a lot of attention and opportunities. “My parents weren’t too happy I did that at first. I didn’t tell them I did the shoot until they called me and had heard from people they worked with. They saw the pictures I did and were OK with it. I don’t like turning down opportunities but I am very careful and more selective of what I am a part of in the media now,” She got into acting later on in her life but always had a passion for the creative side, taking drama in school and even becoming a Certified Esthetician. However Jill didn’t get into acting until she was inspired from her best friend Ghazal Alnahas. Ghazal pushes Jill to learn more talents and creates many projects with her. As Jill puts it “we walk our path in this crazy industry like sisters.” They have gone to many events together and continue to support each other, some say better than real family. Jill Maria has only been in “the biz” for 3 years and is rising more every year. She first started out in makeup and hair styling, and despite criticisms of her ethnicity and frequent sexism she has never let anything stop her. No matter what happens she does not let the negative energy ever stop her from what she is doing. Jill fell in love with acting because of her love for people and seeing them blossom. She is an important figure in the Calgary independent film industry, and she has been a part of a dozen projects in the last two years. Her star keeps rising with clever
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networking with every other star she can get close to. After being noticed for her skills and network, Jill Maria was offered her own show on VTV in January 2016. It’s to be an entertainment talk show, interviews for her network of talented people. She wants to promote all different walks of life from many different cultures. “Getting to add another platform for artists from Calgary or that come through, is my honor. I love to help peoples’ careers under my J.M.R brand”. Jill Maria Robinson and her writing partner Daniel Tomilson from Go Fish, have three scripts written and are in the process of pre-production to film one this year. “I live my life with my Go Fish friends. We all rely on, support and inspire each other, plus love that it builds a strong future and legacy together. It’s a big part of why we do what we do. We attend all the major events together in Calgary as a Go Fish family. A handful of us are all at different points in our lives and some of them are in film full time and some of them have other jobs, we do what we can in a growing industry. For me I have made my life film so that I am available for any opportunities .I’m always trying to help push my crew forward so we all can do what we love more. It’s not easy. I describe it like we are like the Judd Apatow gang, we all include another in almost everything we do. Jill goes by Jill Maria in film, but by J.M.R as a brand to the world. Her stage name is made from her name now and her original name at birth that is and was her middle name. Jill Maria has many sides to her, she is a support system to people as a publicist and writer for magazines, makeup artist and actress. The J.M.R is very fitting for what she does and stands for. Jill Maria is friends with many LA and Canadian celebrities and has traveled to Los Angeles over 5 times in the last year to support and connect and attended events which is she is invited to! We look forward to seeing what Jill Maria Robinson gets up to this year. — Delaine Nightingale
SECTION
PHOTO Branding Avatar
PHOTOGRAPHY
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EDITORIAL OF THE ISSUE
POLYGONE PHOTOGRAPHY Alexandre Paskano MAKEUP Lisa La Fab HAIR Tamara Rifai MODELS Camille Ge, Katarina - Folio (Montreal, Canada) Rose - Maven (Montreal, Canada) AziyadĂŠ, Serena - Montage (Montreal, Canada)
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standoutpublications.com / Winter 2015 - 2016
standoutpublications.com / Spring 2016
NEW STYLE OF PHOTOGRAPHY
UNIQUE AND SWEET
GOOSEBERRY PRINTS Calgary photographer expands her business with the love of animals
A
nimal lovers rejoice. Here comes Gooseberry Prints - an extraordinarily cuddly and cute interior design gallery of photography, intended for dressing up a newborn bedroom and nursery. Laura Louise, founder and owner of Gooseberry Prints, saw the market opening and ran with a unique idea of giving her clients a new and exciting way to accessorize the perfect room. “Gooseberry Prints creates alloriginal, affordable nursery artwork and wall décor,” Louise says.
“EACH LIMITED EDITION
PRINT BRINGS TO LIFE A
LOVEABLE
ANIMAL CHARACTER WHO WILL INSTILL A SENSE OF WONDER AND
IMAGINATION IN YOUR
LITTLE ONE’S WORLD . ADD WHIMSY TO ANY HOME OFFICE AND
SPRINKLE
HAPPINESS THROUGHOUT ANY HOME.”
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Gooseberry Prints presents a highend décor accessory that becomes a cherished piece in the home, not only for the beauty of photography, but for the humanitarian means of using mostly rescued and saved animal counterparts. “One interesting thing about Gooseberry Prints is that I photograph mainly rescued animals for each collection,” Louise said. “I grew up in the country surrounded by animals of all shapes and sizes. Over the years, I have volunteered for several animal rescues, allowing me to closely observe, interact with and get to know various animals.” “Gooseberry Prints was inspired by a love of storytelling and animals. I wanted to create a body of limited edition artwork that brought to life lovable characters who would not only compliment a wide variety of home décor styles for all ages, but also become a cherished family heirloom.” Gooseberry Prints excels in bringing these characters together within their limited edition collections. “Gooseberry Prints work is intended to inspire an understanding that no two animals are alike and – much like the creature characters who populate our books and imaginations as children – real life animals are also truly wonderful friends.” Gooseberry Prints’ growth and success is apparent with the release of its third collection in February. “I couldn’t be more thrilled,” Louise exclaimed. “Every time Gooseberry Prints releases a new collection, I consider that a wonderful accomplishment because it means that the vision, story, and inspiration for a shoot has come together to create something truly special.” Sourcing all materials and animals from the North American
NEW STYLE OF PHOTOGRAPHY
ooseberr
market, Gooseberry Prints helps to sustain and expand the local market, as “these collections are mindfully priced to suit a wide variety of budget while offering the very best quality as possible.” “Classic childhood storybooks are the inspiration behind the design and style and I wanted to create a body of work that rekindled the magic feeling of ‘storybook wonder’,” Louise explains. “The secret of each Gooseberry Print lies in the expression of each little animal model.” — Mitch Wiebe
WEBSITE / WWWGOOSEBERRYPRINTS.COM IG / @GOOSEBERRYPRINTS
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PHOTOGRAPHER ON THE SPOT WEBSITE / WWW.SPAULDINGPORTRAITS.CA IG / @SPAULDINGPORTRAITS
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PHOTOGRAPHER ON THE SPOT
A PHOTOGRAPHER’S STORY
SPAULDING PORTRAITS AND IMAGES Q & A with one of Calgary’s passionate photographer
EXPLAIN THE SPECIFICS AND BACKGROUND OF THE COMPANY TO OUR READERS -
WHAT WAS THE INSPIRATION BEHIND THE DESIGN STYLE LOOK OF THE BRAND?
Spaulding Portraits and Images is a glamour and beauty portrait photography business. We specialize in female photography by helping women see a side of themselves that they didn’t know existed. We work with makeup specialists and hair specialists to assist our clients’, helping them relax and enjoy professional pampering.
Simple and classic. We didn’t want anything too outlandish but we wanted something that stood out and could be recognized easily.
WHAT IS THE MEANING OR STORY BEHIND THE BRAND NAME?
Spaulding Portraits and Images is something that initially started as a hobby, but grew into something more. What we strive for is helping others see themselves in their best light and showing them that they are beautiful. TELL US ABOUT A PROJECT OR ACCOMPLISHMENT THAT IS CONSIDERED TO BE THE MOST SIGNIFICANT SINCE THE COMPANY STARTED?
Honestly, it’s after every photoshoot that we complete. Our most significant accomplishment is to see our clients smile. Every time we help a client smile, we help put a little bit of happiness in their lives, and our own as well. THE CREATIVE INDUSTRY IS EXTREMELY COMPETITIVE, WHAT ARE THE POSITIVES AND NEGATIVES THAT YOUR BRAND HAS IN THIS TYPE OF INDUSTRY?
Creatively the positives are endless, collaborating with other creatives has only one outcome, something amazing. Negatively, I am not too sure that our brand is really competing with others. I mean, everyone’s creative process is different and everyone has their group of clients that like their style. While we are all trying to bring in more clients, I still don’t view anyone else as competition to bring any negativity towards the industry. WHAT ARE THE WAYS THAT THE TEAM USES TO COMMUNICATE WITHIN THE COMPANY?
Right now, we are pretty small. We contract our hair and makeup work to local specialists. Currently email and text message seems to be the common form of communication between everyone as it is pretty quick to communicate with, email even more so when there is a larger group of people that need to be given the same information.
WHAT TYPE OF BUSINESSES DOES YOUR COMPANY SEE GROWING DRASTICALLY OR DECLINING?
I think printing companies will begin growing again. Once people realize that even though your photos can be viewed digitally rather easily, they don’t get that ‘stroll through memory lane’ as they would with printed images. With the current economy woes setting in, I believe the traveling photographer/model will start to decline but will pick back up once everything evens out. DESCRIBE YOUR PERFECT CLIENT.
The perfect client is a paying client. But all fun and games aside, the perfect client is someone who wants to look their best, feel their best, and just be their best while capturing those moments in time. These moments can be shared with and relived with loved ones in the future to remind themselves of the person they were when the photograph was taken. WHAT ARE THE METHODS OF THE TEAM TO GATHER TOGETHER TO GET INSPIRED AND PRODUCE THE PROJECTS FOR THE CLIENTS?
For corporate clients its coffee, mood/theme boards, and more coffee. I put together a mood board, which is a gathering of ideas of location, wardrobe, hair and makeup, and potential models. This gives everyone a pretty good idea of how the end result will look. We would then forward the client our layout via email and wait for their approval. For our more private clients, we meet them for coffee and bring some samples that they can look through to get an idea of poses and lighting that they like. This also gives us a chance to get to know the client a bit better which helps us tailor their photo session to their expectations. HOW DOES THE COMPANY STANDOUT?
We tailor each photo session to the client’s individual needs. This means we can give them exactly what they want. Rather than doing a cookie cutter photo session, we want to bring out our client’s natural expressions and portray the real them, rather than something that was captured in a few moments which does not convey who they truly are. standoutpublications.com / Spring 2016
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IMAGE CREDITS PHOTOGRAPHER Zev Abosh MODEL Alexandra Catrina STYLIST KD Faustino MAKEUP ARTIST Doug Cressman HAIR STYLIST Michelle Scabar DIRECTOR Tessa Lerbekmo-Joyes ASSISTANT Galit Abosh DESIGNER Lennard Taylor RING Kate Hewko LOCATION Slate Studios, Calgary
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