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Stanford LEAD Certificate: Corporate Innovation Learn. Engage. Accelerate. Disrupt. The LEAD Certificate is a unique online learning environment where students and tenured Stanford Graduate School of Business (GSB) faculty openly discuss, debate, question, challenge, comment, support, and share. This academically rigorous program focused on corporate innovation, includes: video lectures, live events, class-wide discussions, small team projects, and direct faculty feedback. After one year and 8 courses, participants earn 24 Continuing Education Units (CEUs), and receive a Stanford GSB Certificate to demonstrate their drive and motivation, skills, and leadership.
Spring Program Starts: March 14, 2017 Application Deadline: February 7, 2017 Fall Program Starts: September 13, 2017 Application Deadline: August 16, 2017 Tuition: $16,000 USD Program Format: Online Price subject to change, limited enrollment.
OVERVIEW Stanford’s unique blend of technology platforms brings the intensity, engagement, and academic rigor of Stanford GSB learning to you— wherever you are. We have employed a suite of cutting-edge technologies that provide self-paced learning, peer group collaboration, and a cloud-based immersive space for interactive group experiences. The end result is an intimate, demanding, and impactful educational journey that gives learners the freedom to chart their own course. LEAD enables participants to learn new skills, apply what was learned, and repeat. This powerful formula has proven to enact true change in organizations because it bridges the gap between theory and practice, knowing and doing. Assignments and project work can be tailored to the specific, real-world business challenges organizations face.
KEY BENEFITS • Gain new skills and strategies and immediately apply what you learn to drive innovation in your organization • Learn business tools and techniques to accelerate and implement change in your organization • Collaborate and innovate with a small and select group of peers through team projects, class discussions, and ongoing feedback • Iterate and innovate on the job, applying new learnings to real-world business challenges • Showcase your success and demonstrate your skills and leadership with a prestigious Stanford GSB certificate • Build a valuable network of highly qualified peers from around the globe
EXECUTIVE EDUCATION / ONLINE
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Stanford LEAD Certificate: Corporate Innovation “I knew that I would get a lot of value out of the content since we had fantastic professors in the LEAD program. But, I was surprised at how much value I got out of the contributions from my classmates and how much I felt like I was able to give back. I didn’t feel like I was a passive consumer of the content. I truly felt like it was an engaged interaction, which is unusual for an online program.” Ashita Saluja Senior Manager of Industry Solutions, Salesforce
FOUNDATION COURSES
STRATEGIC LEADERSHIP
Courses may be subject to change.
Why are some firms more competitive than others? To be successful, a manager must be able to diagnose the reasons behind success and failure, and to be able to effectively improve performance in the future. This course helps managers learn to think strategically: how to identify opportunities and challenges, how to develop a viable course of action, how to formulate a strategy, and how to execute strategy so that their employees are guided and motivated to achieve success. Our goal in this course is to hone your strategic thinking skills so that this thought process becomes second nature.
FINANCING INNOVATION: THE CREATION OF VALUE Even the best and most innovative ideas will go nowhere unless we can convince others to commit the necessary resources. Doing so almost always requires that we make a compelling case that the value of the opportunity far outweighs the upfront costs. This course will cover the key techniques of financial valuation and capital budgeting used by major corporations. Understanding these techniques is critical for project sponsors to make sure their ideas get the attention—and funding—they deserve. You will gain experience building an actual financial model to assess a proposed new product launch. We will consider key financial metrics that are often applied, and learn which ones are reliable (and which are not). We will also look at how we can use the financial model to guide our attention as project managers in order to maximize the impact of our efforts. Along the way we will gain insight into how financial markets work and how investors evaluate stocks. Finally, we will learn how to use these skills to understand the drivers of a company’s stock price, or its value in an acquisition.
Key topics include: • Improving your strategic thinking skills: your ability to diagnose and evaluate a firm’s strategy • Enriching your ability to shape the context for strategic execution through the levers of organizational design and leadership • Strengthening your ability to lead through strategic change
Key topics include: • Interpreting balance sheets and income statements • The difference between earnings and cash flows • Measuring value using NPV • ROI & IRR: Uses and abuses • Interest rates, risk, and the cost of capital • DCF/WACC valuation models • Building a financial model We will use a combination of lectures, quizzes, and individual and group exercises, together with a final team project, to prepare you to build a valuation model for a hypothetical business venture. At the conclusion of the course you will have built your own financial model for a project or investment, as well as for evaluating a company.
EXECUTIVE EDUCATION / ONLINE
WHO WILL BENEFIT • Highly motivated professionals from around the world who crave an intense, immersive learning experience from Stanford GSB • Professionals who are committed to driving change in their organizations • Aspiring leaders from large and small companies who are developing new products, services, and markets or embarking on strategic pivots or cultural changes within their organization
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HOW IT WORKS
CRITICAL ANALYTICAL THINKING Critical Analytical Thinking is essentially the language of strategy. It adds structure and transparency to the analysis and formulation of strategy, and helps executives make decisions in a collaborative, logical, and fact-driven fashion. This course will help you develop and hone skills necessary to analyze complex problems, formulate well-reasoned arguments, and consider alternative points of view. It will help you assess innovative business models, identify critical issues, develop and present well-reasoned positions, and evaluate evidence. You will apply those skills to address a variety of management problems in both this and subsequent courses in the Stanford LEAD Certificate program. Key topics include: • Foundations of logical reasoning • Using and interpreting evidence
The Stanford LEAD Certificate: Corporate Innovation begins with three foundation courses in finance, strategy, and creative thinking to give you the strategic business tools and techniques to accelerate change and transformation in your organization. Deepen your knowledge with the courses you find most relevant. Select five electives to match your specific interests, goals, and business challenges — from design thinking and negotiation, to building business models, and overcoming resistance to change. Each course is eight weeks in duration and typically two courses are taken per quarter for completion of the program in one year. However, the workload is demanding, with an average of four hours per week per course consuming the material and completing the assignments. Should more flexibility be required to complete the 8-course curriculum, you may have up to 24 months to complete the program.
• Designing experiments • Using analogies We will use a combination of lectures and case studies to prepare you to present written and video arguments for your positions, and to critique and debate those of your peers.
ELECTIVE COURSES Courses may be subject to change. Please check website for complete listing of electives. • Building Power to Lead • Business Model Analysis and Design • Customer Experience Design: A Neuroscience Perspective
FACULTY DIRECTOR Peter DeMarzo, the Mizuho Financial Group Professor of Finance at Stanford Graduate School of Business and Faculty Director for Educational Technology, focuses his research in the areas of corporate finance, asset securitization, and contracting, as well as market structure and regulation. His recent work has examined issues of the optimal design of securities, the regulation of insider trading and broker-dealers, and the influence of information asymmetries on corporate investment.
• Designing Organizations for Creativity and Innovation • Getting (More of) What You Want: Negotiating, Collaborative Problem Solving, and Value Claimings • The Innovation Playbook: Designing Stories for Impact • The Innovation Process: Design Thinking • Mobilizing for Successful Change: A Toolkit
“ Among the many things that have impressed me about LEAD was how quickly I have been able to apply lessons from the program to help drive meaningful change within my organization. By using the analytical tools and innovation strategy frameworks taught in my classes, I was able to clearly identify areas of my company that were ready for
OTHER STANFORD GRADUATE SCHOOL OF BUSINESS FACULTY Jennifer L. Aaker The General Atlantic Partners Professor of Marketing
Jeffrey Pfeffer The Thomas D. Dee II Professor of Organizational Behavior
William P. Barnett The Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations; Affiliated Faculty, Woods Institute for the Environment at Stanford
Hayagreeva Rao The Atholl McBean Professor of Organizational Behavior and Human Resources; Professor of Sociology (by courtesy), School of Humanities and Sciences
Haim Mendelson The Kleiner Perkins Caufield & Byers Professor of Electronic Business and Commerce, and Management
Baba Shiv The Sanwa Bank, Limited, Professor of Marketing
Margaret A. Neale The Adams Distinguished Professor of Management
Jesper Sørensen The Robert A. and Elizabeth R. Jeffe Professor of Organizational Behavior; Professor of Sociology (by courtesy), School of Humanities and Sciences; Faculty Director, Stanford Institute for Innovation in Developing Economies
transformation and develop a change plan.” Tom De Napoli Director of Content Strategy (Media Industry) EXECUTIVE EDUCATION / ONLINE
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“With new technologies we have the opportunity to rethink learning as a journey rather than an event. The LEAD certificate journey provides interactive, social, academic experiences in a flexible format, fostering deeper and more integrated learning, and empowering leaders to drive impactful organizational change.” Peter DeMarzo | Faculty Director
Stanford LEAD Certificate: Corporate Innovation OTHER STANFORD GRADUATE SCHOOL OF BUSINESS FACULTY Sarah A. Soule The Morgridge Professor of Organizational Behavior; Professor of Sociology (by courtesy), School of Humanities and Sciences; Louise & Claude Rosenberg Jr. Codirector of the Center for Social Innovation
STANFORD LEAD CERTIFICATE
(CONT’D)
Stefanos Zenios The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information and Technology; Director of the Center for Entrepreneurial Studies
More than a piece of paper to frame or a resume builder, the LEAD certificate provides 24 Continuing Education Units (CEUs) and the recognition that you’re one of a select few who have demonstrated the skills, leadership, and motivation to drive positive change — at work — and in the world.
THE STANFORD DIFFERENCE
TAKE THE NEXT STEP
At Stanford we’re pioneers. It’s part of our heritage, our present and our future. Stanford helped put Silicon Valley on the map, and Silicon Valley launched the industries that have shaped our modern world. At Stanford we teach leaders to be pioneers of the modern frontier. Think critically. Challenge assumptions. Change the rules of competition. Now, we’re changing the rules of business education.
For more information, or to apply for the Stanford LEAD Certificate: Corporate Innovation, please contact Marineh Lalikian, Online Executive Education Phone: +1.650.736.7901 Email: GSB_LEADcertificate@stanford.edu
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