Poznan Fair Magazine - 2/2010

POZNAŃ FAIR MAGAZINE

2/2010 ISSN 0860-0023

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F A I R S M A R K E T OPINIONS

Międzynarodowe Targi Poznańskie

Karim Rashid

Poznań International Fair

one of the most creative designers of his generation was a special guest of arena Design

Poznań Congress Center Great experience, great opportunities

Trade fairs – autumn 2010 Events – novelties – attractions

[2-11]

Leaders speak out [II-1]

Międzynarodowe Targi Poznańskie Poznań International Fair

Novelties – chief assets of trade fairs

[12]

pcc.mtp.pl

Sabrina Żymierska Manager of Poznań Congress Center For decades MTP has been an unquestionable leader among the trade fair centers in Poland. Today, at the fair premises we have the most modern congress center in Poland. How did it all start?

The history of organising conferences by MTP is actually the history of organizing trade fairs. At first, conferences were held only during trade fair events but they have gained independence with time. Also informal meetings, banquets, integration meetings became more numerous as it turned out that exhibition pavilions were perfect to host them. Today, the vicinity of trade fair infrastructure enables us to carry out unusual events, such as concerts or theatrical performances. Appropriate adaptation quickly turns an exhibition hall into a sports competition arena, a plenary hall, an auditorium or a place for prayer meetings.

This activity developed so dynamically that in 2005 a special section was separated in MTP – Poznań Fair Congress Center. Four years later the section turned into a department, changing its name into Poznań Congress Center and gaining autonomy. The best proof of the professionalism of PCC employees, our experience and the satisfaction of our clients is the “Professional Congress Organiser” certificate granted to the Center by the Polish Tourist Organization (POT) and the Convention Bureau of Poland. The certificate confirms that our Center is on the list of recommended congress and conference organisers, meeting the highest standards. In 2009 we were granted the certificate for the second time.

The meetings that have been organised by Poznań Congress Center over the last several years have had the scale unprecedented both in the city and in the country.

PCC has really spread wings. Have you been thinking of international promotion of the Center?

We are an unquestionable leader in the country so entering the international market is just a natural next step. We are especially interested in gaining prestigious and large conference and congress events for more than 2 thousand participants. Therefore one of our basic activities is the promotion of PCC at business tourism fairs. Twice a year, in cooperation with Poznań Convention Bureau, we take part in trade fairs addressed to professionals, such as IMEX in Frankfurt and EIBTM in Barcelona. The common promotion of conference facilities and the city in which they are located is extremely important, as in most cases it is the advantages of cities that play a crucial role when clients choose a location for an event.

Unfortunately, although there are many things we can be proud of, we are little recognizable as a city. Taking part in international fairs enables us to become visible in the international market and make direct contacts with the organisers of events – and contacts are, naturally, crucial – especially in the sector of organising meetings.

We also promote PCC in foreign industry journals.

What are the key aims of the PCC rebuilding that is just about to start?

Today, our Center with its infrastructure is the leader in the industry, but that does not mean that equally big conference facilities cannot be constructed in other Polish cities – Cracow, Gdańsk or Katowice. Therefore, we want to anticipate the actions of our competitors.

When planning the development of PCC we tried to listen to our clients. What is the most important for them is the possibility to organise large events, a plenary hall for more than 2 thousand people and an exhibition area in the vicinity. The accompanying infrastructure is also important – a leisure and catering area, restaurants, a VIP zone, a press center and the availability of parking places. After the development we are going to be able to provide all that in the highest standard.

Great experience great opportunities Poznań Congress Center has already been the host of one of the greatest political congresses in the world – the United Nations Climate Change Conference COP-14. The Center has also hosted the 32nd European Youth Meeting organised by the Taizé Community and has been the venue of great music shows, such as Ça Ira – a three-act opera by Roger Waters – a composer, a bassist and the leader of Pink Floyd. In a year, the PCC is going to have its premises ready for more events, such as, for instance, the 32nd World Carrier Pigeon Olympiad with its 30 thousand participants and the meetings hosted in Poland as the country holding the EU presidency. In two years, a football fan zone is going to be created here for EURO 2012. Such is Poznań Congress Center – modern, dynamic and the greatest congress center in Poland.

O

rganisational challenges are getting more numerous and demanding for Poznań Congress Center. Last year PCC hosted 1900 congresses and conventions that together attracted 475 thousand participants – nearly twice as many as two years ago. They were both large events, as the 13th International Congress of the Polish Cardio‑ logical Society, which gathered the total number of 5 thousand people, and smaller business meetings.

Many events are regularly held at the PPC premises.

When it comes to the list of accomplished undertak‑ ings and references, Poznań Congress Center has a lot to its credit.

Impressive portfolio

The United Nations Climate Change Conference COP‑14 held in December 2008 was an event of un‑ precedented scale in Poland. During the twelve days of the conference the premises of Poznań Interna‑ tional Fair, including the pavilions and Poznań Con‑

gress Center halls were placed at the disposal of 12 thousand members of delegations representing 190 countries of the world. In an exterritorial conference town under the UN jurisdiction a conference area of 42 thousand m2 was especially arranged. IT infrastruc‑ ture was set up to enable work on 2500 computers.

The press center provided services to 800 journalists.

Among the conference guests were: UN SecretaryGeneral Ban Ki-Moon, presidents, prime ministers and ministers, also Noble Prize winners, such as Al Gore and Wangari Matthai, and many personalities from the world of politics and science. The PCC premises hosted also many small meetings of the representa‑ tives of governments of countries taking part in the conference.

In December 2009, the premises of MTP and Poznań Congress Center hosted the 32nd European Youth Meeting organised by the Taizé Community. The meeting gathered 30 thousand participants. Evening prayers and thematic meetings were held at the fair premises, and meals were served. Also for hosting this event PCC received outstanding reviews, both from the or‑ ganizers and young people from all Eu‑ ropean countries who came to Poznań to take part in this event.

New plans

The success of such enormous events and consequent recommendations given to Poznań Congress Center and the city of Poznań as the host consti‑ In 2008 Poznań Congress Center was the host of COP-14, one of the greatest political congresses in the world

IN THIS ISSUE What’s ahaed

tute the capital that attracts more important events.

As soon as in January 2011 the 32nd World Carrier Pigeon Olympiad is going to be held at Poznań In‑ ternational Fair and the PCC premises. Poznań is go‑ ing to be visited by more than 30 thousand breeders and bird lovers. At the turn of July and August 2011 more than one thousand participants of the elite 5th European Open Bridge Championships are going to come to PCC. This is yet another international cham‑ pionship sports event held at the Center. In the Euro‑ pean Bridge League voting Poznań was chosen over the previously preferred cities of southern Europe such as Bulgarian health resort Albena and Greek Porto Carras.

In the second half of 2011 Poznań is going to host many meetings organised in relation to Poland’s presidency in the European Union. 2012, on the other hand, is going to be the year of EURO 2012. Some of the football matches of the European championships are going to take place at the Poznań stadium and a football fan zone is going to be organised at the premises of MTP and PCC. As can be seen, there are many new challenges and each of them puts different requirements on the or‑ ganisers. In order to meet the requirements Poznań Congress Center is planning an extensive rebuilding and modernization of its facilities. As part of the great development project a cutting edge plenary hall is going to be constructed in mid 2014. It is going to have 2.5 thousand seats and some smaller rooms made with mobile walls along with back-up facilities in the already existing pavilions.

The works are divided into stages so that they do not interfere with the daily functioning of the Center – all the scheduled events are going to take place without interference. In summer next year, the least function‑ al of the four pavilions which held the UN conference is going to be replaced with a

modern congress hall built on its foundations. More‑ over, a three-level above-ground parking with 1000 parking places is going to be constructed. The archi‑ tectural conception of the rebuilding is to be pre‑ pared by ADS Studio, which has in its portfolio such projects as the Poznań Stary Browar [Old Brewery] and the passenger terminal at the Ławica Airport.

Service without limits

Poznań Congress Center meets the standards that will definitely satisfy even the highest expectations.

The vicinity of Poznań International Fair offers the scale and possibilities that are unique in Poland.

Today the basic offer of the Center involves 60 per‑ fectly equipped conference halls of various size and character – from smaller rooms for a few people to a congress hall for 1200 guests. The rooms and halls can be individually arranged and furnished with modern technical equipment. The experienced PCC team can be entrusted with organising any event: they can run the congress office and the press center, provide transport and accommodation for the participants of events, organise catering services and execute indi‑ vidual accompanying or incentive programmes.

The fair halls can be adjusted to the needs of large congresses (the largest hall can host more than 7 thou‑ sand participants), they make it possible to combine conferences and exhibitions, and provide perfect conditions to carry out meetings and great sports and cultural events – both indoor and outdoor.

by Dorota Krawczak

NEXT SEASON, BODY STYLE, FAST FASHION, BTS Poznań – the arena of the latest trends.......................................2 POLAGRA-TECH Technologies for the food industry . ............................................4 POLAGRA-FOOD, GASTRO TRENDY The whole industry in one place..................................................6 TAROPAK Packaging technologies and logistics for professionals...............8 EKO-LAS Attractions of showpiece forestry fair....................................... 10 ON/OFF Consumer trade fair of new technologies................................. 11

Leaders speak out Novelties as the advantage of fairs ................................ 12

Trade fair reports Early spring craze!................................................................. 14 The most important meeting of industry . ................... 16 Business under the sign of novelties.............................. 18 Technology for special tasks.............................................. 20 Successful finish of FIT-EXPO............................................. 22 Another record-braking edition ...................................... 24 European design .................................................................. 26 Everything for the interior................................................. 28

Poznań Congress Center: dynamic, modern, already the largest in Poland.

In a few years its extensive development will have finished

Trend setting trade fair.......................................... 3rd cover POZNAŃ FAIR MAGAZINE 2/2010 (322) An official magazine of the Poznań International Fair. Issued since 1959.

Editor in chief: Halina Buczkowska Editorial board: MTP PR team Graphic design: PressEnter Photos: Marcin Melanowicz, Piotr Piosik, Dana Puciłowska, Marek Zakrzewski, MTP archives Pre-press preparation: PressEnter Print: MTP Printing House Submitted to print: July 2010

Editorial office: Głogowska 14, 60-734 Poznań, Poland Publisher: Międzynarodowe Targi Poznańskie Sp. z o.o.

Głogowska 14, 60-734 Poznań, Poland phone +48 61 869 20 00 fax +48 61 869 29 99 e-mail: info@mtp.pl, www.mtp.pl

WHAT’S AHEAD

31.08-2.09.2010 fashioninpoland.mtp.pl

NEXT SEASON Exhibition of Clothing, Shoes and Accesories

Poznań – the arena of the latest trends At the turn of August and September, in Poznań, the most important professional meeting of the fashion industry in Poland in going to be held. Along with the Autumn edition of Poznań fashion fairs Poznań International Fair restores the idea of a common set of events for the fashion, lingerie, hosiery and footwear sector. At the same time and place the NEXT SEASON Contracting, the BODY STYLE Exhibition of Lingerie and Beach Fashion, the FAST FASHION Exhibition and the BTS Fair of Shoes, Leather and Leather Goods are going to take place.

The synergy effect The manufacturers and traders present at this edi‑ tion of the Poznań fairs will be able to draw bene‑ fits from the synergy effect to an even larger extent than it has been so far. This is because the tendency to complete the offer of clothes shops with shoes and lingerie is more and more visible. This makes it possible for the clients to find everything they need to get dressed, literary from head to foot in just one shop. For the customers it is a possibility to save time and for the shops – an opportunity to earn more profits. The comprehensive offer of four exhibitions at‑ tracts to Poznań traders who come to contract clothes and broaden their offer at the same time.

Fully professional The Poznań fairs are still the most comprehensive event of this kind for the fash‑ ion industry in Poland. Ele‑ gant and taking place in spa‑ cious premises of Poznań In‑ ternational Fair, emphasiz‑ ing the values appreciated by the visitors, such as com‑ fort and chic, they offer the opportunity for business talks held in good style. The exhibitors have at their disposal cosy showrooms providing good condi‑ tions to showcase the latest collections and facili‑ tating making business contacts. The meetings at the stands are complemented with professional ex‑

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POZNAŃ FAIR MAGAZINE

hibitions during which the collections of clothes and lingerie have their spectacular shows. Among the people invited to the shows there are decisionmakers from the fashion industry and the represen‑ tatives of the media.

First of all – contacts The aim of the organisers of the fairs, apart from strengthening the image of the brands present at the fair events, is first of all the construction of the network of business contacts among the participants.

Thanks to the consistent B2B character of the events, the exhibitors may be certain that the fair will attract visi‑ tors whose presence is really desired – traders, representa‑ tives of specialist shops and lingerie boutiques, and pur‑ chase managers represent‑ ing commercial chains. Dur‑ ing the spring edition of the fairs, five and a half thousand traders and representatives of the fashion world appeared at the event. They came from Poland, Germany, Ireland, the Czech Republic, Lithuania, Latvia, Russia and Great Brit‑ ain and they were by 12 per cent more numerous than at the last edition. The autumn trade fairs are intensively promoted in Po‑ land and abroad, thanks to which this year we can expect that the number of professional visitors will grow even further. For manufacturers and distrib‑

what ? when? where?

NEXT SEASON

The NEXT SEASON Contracting – Exhibition of Clothing, Shoes and Accessories is an exclusive exhibition at which collections for the next season are contracted. Manufacturers and distributors of clothes for women, men and children as well as haberdashery and leather ac‑ cessories are going to show their offers for the season of spring and summer 2011.

At NEXT SEASON held in spring exclusive Spanish and French brands made their debuts in the Pol‑ ish market. Individual collections, available only in short series, attracted a lot of attention. NEXT SEASON is the synonym of quality and originali‑ ty of clothing design and the atmosphere of the latest fashion contracting in a narrow circle. www.next-season.mtp.pl

utors the participation in the autumn fairs empha‑ sizes the position of their companies in the fashion market. It is also a possibility to appear in the media and in the awareness of traders. The MTP pavilions are a place where the fair participants can meet with clients, make new business contacts, inten‑ sively promote their brands and confront their of‑ fer with the offers of their competitors. What is im‑ portant, the fairs take place at the time when cus‑ tomers start looking for the collections for the new season – a perfect time for showing new trends for the season of spring and summer 2011.

BODY STYLE

FAST FASHION

Exhibition of Lingerie and Beach Fashion

BTS

Exhibition

Fair of Shoes, Leather and Leather Goods

EDYTA BONIN Manager of NEXT SEASON, BODY STYLE, FAST FASHION and BTS For the companies present at the fair there are two most important goals: the construction of the image of their brands and making business contacts that may lead to cooperation and commercial contracts. Our ambition as the organisers of the trade fairs is to efficiently support our exhibitors in both of these fields. Therefore we are consistent in building the prestige of these events, keeping their B2B character, taking care of the comfort of contracting conditions, the professionalism of shows and the presence of decision-making people in the fashion industry. That this form of business contact brings positive results was proved, for instance, by the success of the spring edition of the trade fairs, with which we are very happy. Trade fairs are always accompanied by additional events: conferences and seminars devoted to retail trade and heralding the upcoming trends.

BODY STYLE

FAST FASHION

BTS

The BODY STYLE Exhibition of Lingerie and Beach Fashion is the only Polish linge‑ rie trade fair. At this exhibition, the represen‑ tatives of shops, commercial chains and bou‑ tiques are going to be able to order, in ad‑ vance of six months, the collections of beach clothes, day and night lingerie and hosiery for the season of spring and summer 2011.

The spring edition of BODY STYLE provid‑ ed opportunities to contract lingerie of German, Dutch, Italian, Portugal and other brands. Obviously, Polish companies were also present. It was a real trade fair boudoir – the offer of the exhibitors involved a whole range of various kinds of lingerie and beach fashion: from sophisticated exclusive linge‑ rie to seamless sports sets, silk tunics, batiste housecoats and corrective underwear. www.bodystyle.mtp.pl

FAST FASHION Exhibition is a perfect place for manufacturers and importers offering short pro‑ duction series of clothes. Here, traders interested in complementing their offer will be able to contract the collections of clothes and accessories for the current season of autumn and winter 2010/2011.

This professional event – the fashion trade fair in the present time – made its debut a year ago, in September. In spring the clothes from the collec‑ tion for the current season were shown by Polish, French, Portugal and Ukrainian companies. FAST FASHION is a chance for traders to offer to their cli‑ ents street trends that have already settled in, be‑ come popular in the market and available at an at‑ tractive price. www.fast-fashion.mtp.pl

The exhibitors at the autumn BTS Fair of Shoes, Leather and Leather Goods are go‑ ing to present the latest collections of foot‑ wear, leather clothes and goods for the season of spring and summer 2011, as well as leather, components, footwear and leather accessories, machinery and technologies for the industry.

One of the advantages of BTS is the pro‑ gramme of training events always prepared in cooperation with partners from the industry.

Professional seminars and lectures of experts provide traders and manufacturers with the in‑ dustry know-how on the trends in footwear, as well as with practical advice and tips concern‑ ing the running of a business. www.shoes.mtp.pl

How to succeed in business As always, the trade fairs are going to be accompanied by many additional events: conferences and seminars devot‑ ed to retail trade and heralding the upcoming trends. The additional events will answer some of the questions that constantly bother traders: How to sell fashion in a retail shop, how to sell it on the Internet? How to increase the sales? How to persuade clients to try new trends? What determines the success in a given market? The meetings with marketing professionals will definitely provide the participants with a good amount of knowledge.

by Marta Siek 2/2010

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WHAT’S AHEAD

12-16.09.2010 www.polagra-tech.pl

Technologies for the food Is it worth to compete for the Gold Medal of MTP? The only answer is YES, as it is the best promotion possible The Gold Medal of MTP – the most prestigious prize awarded since 1979 to those products exhibited at the fairs that are of the highest quality, which are modern, innovative, and made using the highest standard technologies.

PRESTIGE Gold Medal is the oldest quality award in Poland, appreciated by Polish and foreign companies which use it in creating the image of their products.

EFFICIENCY Winners of Gold Medals claim the sales of prizewining products rise by 10-30%.

INDEPENDENCE The Jury of Gold Medals is composed of recognised authorities in a given industry, practitioners and scientists from the milieu of technical universities, natural science universities, schools of economy, fine arts academies as well as research and science institutions.

COMPETENCE Gold Medals are awarded in 40 competition categories, according to criteria adapted to the trades of exhibitors at a given fair.

MARKETING SUPPORT Randomly selected winners are promoted by Radio “Merkury”, the most popular radio station in Wielkopolska, and TV Biznes, the first nationwide television channel for entrepreneurs.

Both Polish and foreign companies can compete for the Gold Medal of MTP. Organisation of the Competition for the Gold Medal of MTP: BIT BUSINESS– INNOVATIONS–TECHNOLOGIES Głogowska 26, 60-734 Poznań, Poland, tel.: +4861 866 59 36, +4861 869 22 06, tel./fax +4861 866 66 50 e-mail: bit@binte.pl, j.kanikowska@binte.pl

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POZNAŃ FAIR MAGAZINE

Traditionally, the Baker and Confectioner’s Day will open the Poznań POLAGRA-TECH International Trade Fair of Food Processing Technologies. This most important event in the food industry is going to abound with market premieres, seminars, shows and competitions. The fair is held under the honorary patronage of the Minister of Agriculture and Rural Development.

POLAGRA-TECH The following exhibitions are going to be held as part of the next edition of POLAGRA-TECH: the Exhibition of Baking and Confectionery Industry (12-16 Sep‑ tember 2010), the Exhibition of Food Industry Machines and Equipment, the Exhibition of Dairy Industry Machines and Devices (13-16 September 2010), the International Food Ingredients Show (12‑15 September 2010).

What seems especially promising is the part of the fair addressed to the repre‑ sentatives of the baking and confection‑ ery industry. In spite of the economic downturn, which is a problem for all enterprises, there are many signs indi‑ cating that the baking and confection‑ ery industry is already coming out of it unscathed. The stands of many compa‑ nies, including market leaders, are going to be larger and more significant that at

the previous editions. This confirms the prestige of the event organised every two years in Poznań. It also proves that this sort of platform for business meet‑ ings is really necessary. POLAGRA-TECH is first of all the presentation of modern technologies for particular branches of the food industry. The visitors will be able to see the live shows of the work of exhibited machines, tools and the whole technological lines, as well as to taste the products manufactured at the fair.

World Congress of Bakers and Confectioners Polish Baking Craftsmen Association, as the only Polish organisation being a member of the International Union of Bakers and Bakers-Confectioners (UIB), and Poznań International Fair are the or‑ ganisers of the World Congress of Bakers

During the trade fair the finals of the Polish qualifying round for the Baking World Cup is going to take place

POLAGRA-TECH International Trade Fair of Food Processing Technologies

industry JOANNA JASIŃSKA Manager of POLAGRA-TECH The next edition of the POLAGRA-TECH International Trade Fair of Food Processing Technologies is ahead of us. According to the two-year cycle of particular thematic exhibitions, this year’s trade fair is going to be the meeting of the baking and confectionery industry, and the dairy sector. The constant elements, organised every year, are going to be the exhibitions dedicated to the solutions for the food industry and food ingredients. What seems especially attractive in the programme of the events is the World Congress of Bakers and Confectioners, held in Poznań in the cooperation with the Polish Baking Craftsmen Association.

Incredible emotions will definitely be raised by the finals of the national qualifying round for the Baking World Cup. These are just a few of the attractions the trade fair programme.

Salon Maszyn iincluded Urządzeń dlain Przemysłu Mleczarskiego I am confident that you will find interesting meetings, seminars or discussion panels. You are warmly welcome to the fair!

Salon Maszyn i Urządzeń dla Przemysłu Mięsnego

The POLAGRA-TECH International Trade Salon Maszyn i Urządzeń dla Przemysłu Spożywczego Fair of Food Processing Technologies is divided into six thematic exhibitions. and Confectioners. The choice of Poland for the sionalism. The first step of the competition is the host of the Congress by the International Union of national qualifying rounds held in 2009 and 2010 in Bakers and Bakers-Confectioners (UIB) is a special more than 40 countries all over the world. Each of distinction, which proves that the commitment of the countries chooses three best candidates (one Polish representatives in the works in each category) to form a national of UIB has been appreciated, just as team. In Poland, the regional quali‑ In spite of the economic appreciated it is that the socio-eco‑ fying rounds were held in Warsaw, downturn, which is a nomic conditions in Poland develop Zabrze and Poznań. The team that problem for all enterprises, in the direction positive for the bak‑ wins the competition held at PO‑ there are many signs ing industry. The organisation of the LAGRA-TECH is going to represent World Congress of Bakers and Con‑ Poland in the Central Europe quali‑ indicating that the baking fectioners will be a perfect opportu‑ fying round that is to take place in and confectionery industry nity to present the achievements of Croatia in 2011. The organiser of the is already coming out of it Polish baking and confectionery in‑ competition is Lesaffre Polska SA in unscathed. dustry, and to promote Polish prod‑ cooperation with the Polish Baking ucts, which are unique both when Craftsmen Association and the Pol‑ it comes to taste and healthy qualities. The event is ish Association of Confectioners, Caramel Makers also going to be a wonderful, international platform and Ice-cream Producers. for business communication in the industry – a fo‑ The arena of the industry know-how rum of exchanging knowledge and experiences.

Among other industry events, discussion panels are Baking World Cup especially worth attention. They concern the most current topics in particular segments of the food At POLAGRA-TECH 2010 the finals of the Polish industry, including “The problems of the baking in‑ qualifying round for the Baking World Cup is go‑ dustry – Poland, the EU and the world”, “Globalisa‑ ing to take place. The competitors are going to tion – a chance for development or a danger for the take part in one of three categories: special bread fruit and vegetable sector”, or “Food labelling – the and baguettes, half-confectionery products and information needed by manufacturers”. Moreover, artistic baking. The ambition of the organisers of thanks to the cooperation with the National Asso‑ the competition is to popularise the profession of a ciation of Dairy Cooperatives (KZSM), a conference baker, giving it a modern dimension and a basis for on innovative technological solutions and products a dynamic development. The competition is also in the dairy industry is going to be held a kind of arena for bakers from all over the world where they can show their talents, skills and profes‑

by Natalia Filipiak

Salon Urządzeń Chłodniczych, Klimatyzacyjnych i Grzewczych

2010

Specialist exhibition in Salon Maszyn i Urządzeń dla Przemysłu Mleczarskiego

Exhibition of Baking and Confectionery Industry 12-16 September 2010 Exhibition of Dairy Industry Mleczarskiego Salon Maszyn i Urządzeń dla Przemysłu Mięsnego Machines and Devices Międzynarodowy Salon Dodatków do Żywności 13-16 September 2010 Exhibition of Food Industry Mięsnego Salon Maszyn and i Urządzeń dla Przemysłu Spożywczego Machines Equipment 13-16 September 2010 International Food Maszyn i Urządzeń Spożywczego Salon Urządzeń Chłodniczych, Klimatyzacyjnych i Grzewczych Ingredients Show dla Przemysłu Salon Maszyn i Urządzeń dla Przemysłu Mleczarskiego 12-15 September 2010

Salon iPrzemysłu Piekarskiego i Cukierniczego Maszyn i Urządzeń dla Przemysłu Mleczarskiego Salon Maszyn Urządzeń dla Przemysłu Mięsnego

Salon Maszyn i Urządzeń dla Przemysłu Spożywczego

Salon Urządzeń Chłodniczych, Klimatyzacyjnych i Grzewczych

Salon Przemysłu Piekarskiego i Cukierniczego

Międzynarodowy Salon Dodatków do Żywności

Urządzeń Chłodniczych, Salon Przemysłu Piekarskiego iKlimatyzacyjnych Cukierniczego i Grzewczych Mleczarskiego Salon Maszyn i Urządzeń dla Przemysłu Mięsnego

2011

Salon Maszyn i Urządzeń dla Przemysłu Mleczarskiego Specialist exhibition in

Exhibition ofPiekarskiego Meat Industry Salon Przemysłu i Cukierniczego Międzynarodowy Dodatków do Żywności Machines andSalon Equipment 12-15 September 2011 Exhibition of Refrigerating, Maszyn i Urządzeń dla Przemysłu Mięsnego Spożywczego Salon Urządzeń Chłodniczych, Klimatyzacyjnych i Grzewczych Międzynarodowy Salon Dodatków do Żywności Air-Conditioning and Heating Devices 12-15 September 2011 Exhibition of Food Industry Maszyn dla Przemysłu Spożywczego Urządzeńi Urządzeń Chłodniczych, i Grzewczych Salon Przemysłu Piekarskiego iKlimatyzacyjnych Cukierniczego Machines and Equipment 12-15 September 2011 International Food Salon Urządzeń PrzemysłuChłodniczych, Piekarskiego iKlimatyzacyjnych Cukierniczego i Grzewczych Ingredients Show Międzynarodowy Salon Dodatków do Żywności 12-15 September 2011

Mleczarskiego Mięsnego Salon iMaszyn i Urządzeń dla Przemysłu Spożywczego Salon Maszyn Urządzeń dla Przemysłu Mięsnego

Salon Maszyn i Urządzeń dla Przemysłu Spożywczego

Salon Urządzeń Chłodniczych, Klimatyzacyjnych i Grzewczych

Salon Przemysłu Piekarskiego i Cukierniczego

Międzynarodowy Salon Dodatków do Żywności

Salon Przemysłu Piekarskiego i Cukierniczego

Międzynarodowy Salon Dodatków do Żywności

2/2010

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WHAT’S AHEAD

13-16.09.2010 www.polagra-food.pl • www.gastrotrendy.pl

The whole industry in one place A comprehensive trade fair offer, numerous new products and market premieres as well as a number of industry events – this and much more has been prepared by the organisers of this year’s edition of International Food Product Trade Fair POLAGRA FOOD and International Trade Fair of Catering GASTRO TRENDY – the traditionally greatest food industry meetings.

POLAGRA-FOOD The area of POLAGRA FOOD is divided into four thematic exhibitions: the Food and Drink Exhi‑ bition, the Wine and Spirit Exhibition, the Fran‑ chising Exhibition and the Store Equipment Ex‑ hibition. The first two ones are going to feature rich offers of manufacturers, distributors, whole‑ salers and retailers operating in the food indus‑ try. Products new to the market are also going to be presented, including food and beverage, al‑ cohol, parapharmaceutical products and dietetic supplements. At the same time, the Franchising Exhibition is going to create a platform of com‑ munication for franchisors, franchisees and oth‑ er interested in this system of trade. The Store Equipment Exhibition, on the other hand, is go‑ ing to make a perfect presentation space for the latest solutions in the area of commercial space arrangement.

Regional specialities The Tastes of the Regions exhibition, which is to start on September 11, is going to be this year’s special exposition. This interesting initiative pro‑ moting Polish, ecological and certified food is or‑ ganised in cooperation with Offices of Province Marshals and the Union of the Voivodeships of the Republic of Poland (ZWRP). The visitors will be able to try regional specialities that have been produced for years in accordance with original recipes in different, often the most remote cor‑ ners of Poland. Numerous little known, small, lo‑ cal food manufacturers are going to show their unique products. The visitors will find here wines,

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tinctures, various kinds of bread, wonderful cakes, sausages, different kinds of cheese, vegetable and fruit preserves, and many more dainties. Last year’s premiere edition of the presentation of regional specialities at the Tastes of the Regions exhibition not only contributed to the development of the regional food industry but also became an original method of promotion for Polish provinces, which had a chance to present their values through the prism of their regional cuisines.

Chances for traditional trade The POLAGRA-FOOD programme is going to be additionally enriched by a series of conferences – Two Days for Distribution (14 and 15 September).

Just as it was in the previous years, the basic inten‑ tion of the organisers is to transfer practical and re‑ liable knowledge on new market trends and to cre‑ ate a platform for dialogue and the exchange of ex‑ periences. This year’s edition of Two Days for Distri‑ bution will put particular emphasis on the issues related to the traditional trade. The scheduled con‑ ferences are going to concern such topics as, for example, modern commercial space arrangement and the choice and implementation of the opti‑ mum franchising model.

As part of the cooperation between Poznań In‑ ternational Fair and the “Wiadomości Handlowe” monthly, a conference is going to be held on “Prin‑ ciples of shop keeping and interior decoration of shops” (14 September). At the conference shop equipment providers, among others, are going to

speak about the latest trends and market require‑ ments concerning the equipment and decoration of shops. This kind of training is to be organised for the fourth time and also this year the conference is going to be run by recognised trainers from re‑ nown training companies and Makro Cash&Carry professionals.

On September 15, on the other hand, Poznań Inter‑ national Fair and the editors of the “Poradnik Hand‑ lowca” monthly invite all the interested to take part in a conference on “Modern franchising as a way to succeed, not just survive”, organised for franchisors, franchisees, and other people interested in this system of trade. The invited lecturers, representa‑ tives of such companies as EUROCASH FRANCZY‑ ZA GRUPA EUROCASH and AC NIELSEN, are going to tell the participants in which direction the fran‑ chise market in Poland is heading and which mod‑ els give chances of stable development.

Experts talk about the food industry As part of Polagra-Food, Polish Association of Food Industry Engineers and Technicians (SITSPOZ) is going to organise a number of panels dedicated to the food sector. September 13 is going to be the day dedicated to the baking and confectionery industry. The organisers invite all the interested to the discussion panel on “The problems of the baking industry – Poland, the EU and the world”, the participants of which are going to be bakers and millers from all over Poland and the representatives of UIB. In total, the number of expected participants amounts to 200, including 40 foreign guests. The panel is going to be devoted to such topics as, for instance, craft bakery and its advantages. The series of discussion panels includes also those devoted to the fermentation, vegetable and fruit industries – “Globalisation – a chance for development or a danger for the fruit and vegetable sector”, or “Food labelling – the information needed by manufacturers.”

POLAGRA-FOOD International Food Product Trade Fair

GASTRO TRENDY International Trade Fair of Catering

HANNA SKRZYPCZAK Manager of POLAGRA-FOOD and GASTRO TRENDY The next edition of POLAGRA-FOOD and GASTRO TRENDY is ahead of us. Each year they become a food industry meeting that attracts to Poznań professionals related to the industry, both from Poland and abroad.

We, the organisers, do not ever stop trying to create the best atmosphere at the trade fairs and the best conditions for making good business contacts, and for the good promotion of products and companies. At the same time, the trade fairs themselves evolve, adjusting to the constantly changing economic situation in Poland and in the whole world.

GASTRO TRENDY

Complex offer for the HoReCa sector At first, GASTRO TRENDY only accompanied POLAGRA-FOOD as a catering exhibition. With time, however, as it has attracted a great interest of the industry, it has been transformed into an individual trade fair event. The offer of the GASTRO TRENDY exhibitors is addressed to the owners and managers of restaurants, cafes, bars, pubs, cake shops, as well as to chefs, waiters, baristas and managers of various catering points and restaurant designers. The exposition is going to include machines and equipment for catering businesses (such as food processing equipment, coffee and ice cream machines), equipment for catering premises, food products for catering businesses, computer hardware and software, as well as consulting services in the areas of technology, banking and construction. Gastro Trendy is not only

a perfect opportunity to become familiar with the products, services and solutions for the catering industry, but also a chance to take part in many professional events.

Tenth anniversary of the Polish Culinary Cup It is going to be the tenth time when the prestigious Polish Culinary Cup is going to be held at GASTRO TRENDY. The contestants, chosen from among the winners of ten other culinary competitions are going to compete for the title of the best Polish chef. The organisation of the event is supported by the main sponsor of the event, the Unilever company, and the strategic partner – Ministry of Agriculture and Rural Development – which included the Polish Culinary Cup in its agenda as part of the “Know Good Food” initiative.

Know-how for restaurant owners Moreover, as part of GASTRO TRENDY, the Backstage Experts event is going to be held.

It is addressed to restaurant owners, investors and other people professionally related to the catering industry. On the area of 200-300 m2 a model kitchen and restaurant are going to be arranged to operate normally for the whole 4 days. On these days, visitors will be able to watch live the work of chefs preparing food, waiters collecting orders for free dishes and a receptionist managing the restaurant room. The participants of the event will also have at their disposal a number of experts in various domains, who will give professional advice concerning efficient organisation and proper running of a catering venue. The programme of the event is also going to include the Coffee Olympics – a competition of baristas from the best coffee chains. The participants are going to compete in the following categories: “Latte art”, “Coffee in good spirits”, “Cup tasting” and “Espresso on time”. Moreover, industry conferences, seminars and shows are also going to be held.

by Anna Adamska 2/2010

7

WHAT’S AHEAD

13-16.09.2010 www.taropak.pl

Packaging technologies and logistics for professionals TAROPAK

Business meetings venue Traditionally, TAROPAK 2010 is an opportunity to meet with professionals interested in establish‑ ing business cooperation with companies offer‑ ing a broad assortment of modern products and services of the packaging and logistics sector – from raw materials and intermediate products, through machinery and equipment, to ready products and logistic facilities related to them.

The TAROPAK International Packaging Technology and Logistics Exhibition is the greatest trade fair of the packaging and logistics sector in East-Central Europe. For companies operating in the market of packaging and logistics the participation in this event means not only prestige but, first of all, measurable business results. The atmosphere of the event facilitates face to face meetings with new and existing business partners, and the presentations and promotion of new products among leading Polish and foreign brands. TAROPAK is held at the same time as POLAGRA FOOD and GASTRO TRENDY. 8

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TAROPAK is a business event for companies offering: • raw materials and intermediate products for packaging production • packaging materials • packaging and accessories • packing machinery and equipment along with spare parts and accessories • packaging manufacturing machinery • in-house transport equipment and devices • stock management machinery • specialist equipment for logistic data processing • warehousing, transport and forwarding services • logistics related IT services • telecommunication services • bar codes and systems of automatic identification and data capture • printing services • technical consulting.

TAROPAK is traditionally an important place where opinions and experiences are shared among all the market participants, and there‑ fore – a valuable source of knowledge on the condition of the industry and the latest solu‑

TAROPAK International Packaging Technology and Logistics Exhibition

ANNA LEMAŃSKA Manager of TAROPAK

800 exhibitors from 31 countries showcased their products at the previous TAROPAK. TAROPAK, along with POLAGRA-FOOD and POLAGRA-TECH (held simultaneously) were attended by the total of 45 thousand professional visitors; more than 400 journalists representing both sectoral and Polish national press accredited to work during the events

try partners, the 10th edition of Sztaplar Show is go‑ tions and technologies applicable in the pack‑ ing to be held once again in the outdoor grounds aging and logistics sector. of the Poznań International Fair. The show involves Companies from such countries as Poland, Ger‑ an exhibition of warehousing tech‑ many, France, Spain, the Czech nologies and a forklift trucks com‑ Republic, Hungary, Denmark and petition. A special exhibition is go‑ Great Britain have already an‑ TAROPAK is going to host ing to feature the most creative, in‑ nounced that they are going mostly market leaders, novative and ingenious packag‑ to participate in the trade fair. who are going to present ing awarded in the Art of Packag‑ TAROPAK is going to host most‑ the latest solutions and ing 2009 competition organised ly market leaders, who are go‑ technologies related to by the PACKAGING Polska monthly. ing to present the latest solutions packaging and logistics to TAROPAK is also going to be a ven‑ and technologies related to pack‑ the professional audience. ue of promotion and presentation aging and logistics to the profes‑ of packaging and packaging ele‑ sional audience. ments awarded in the Polish Pack‑ Professional’s toolbox aging Competition – PakStar 2010 and the Nation‑ – seminars, shows and presentations al Packaging Design Competition – Student Pak‑ Star 2010.

A rich programme of accompanying events such Visitors are also welcome to attend the fifth edi‑ as: interesting lectures, seminars, meetings with ex‑ tion of the “Innovative solutions for logistics” con‑ perts and shows held at special exhibitions will be ference, at which modern strategies and products an opportunity to learn about technological novel‑ implemented in logistic companies are going to be ties addressed to a wide professional audience. presented. The previous edition of the conference, Among numerous attractions prepared by the or‑ organised by the Eurologistics Publishing House, ganisers of the trade fair in cooperation with indus‑

We invite you to DREMASILESIA – MEBELTECHEXPO fair on 1-3 October 2010 in Katowice DREMASILESIA-MEBELTECHEXPO fair is a very important meeting place for the professionals from the wood and furniture branch. One of the

www.dsm.katowice.pl

I would like to invite all the interested to visit the greatest trade fair of the packaging and logistics sector in the East-Central Europe – TAROPAK 2010. This specialist event is widely recognized in the industry and valued for the possibilities it offers – the opportunity to estimate the condition of the market and to gain knowledge on the latest solutions and technologies in the area of packaging and logistics, a chance to establish cooperation with new business partners and to maintain the existing contacts.

TAROPAK is a chance to present your business offer in the company of the leading Polish and foreign brands and to confront it with the offers of competitors. At the same time, it is an opportunity to exchange opinions and experiences with other market participants.

enjoyed immense interest and attracted almost 400 participants. The promotion of modern ware‑ housing equipment and technical solutions in the area of equipment logistics is the main purpose of another edition of the educational project called In‑ novations for Logistics 2010 (In4Log) co-organised by the “Top Logistyk” and “Magazynowanie i Dys‑ trybucja” industry journals and Poznań Internation‑ al Fair. All the events accompanying TAROPAK will definitely provide a lot of inspiration and informa‑ tion on all the areas related to packaging and trans‑ port of products of various economy branches.

Awards for the best Traditionally, at the trade fair the competition for the MTP Gold Medal is going to be held and the best products awarded. The best designed stands, on the other hand, are going to be awarded in the Acanthus Aureus competition, which evaluates the extent to which particular stands reflect the marketing strategy of their companies.

by Marzena Banasz

assets of this event is the comprehensive exhibi‑ tion offer, ranging from simple manual tools to more complicated devices such as machining centres or millers. The top priority for the or‑ ganisers was diversity and attractiveness, which allowed the exhibitors and visitors to participate in special events.

DREMASILESIA – MEBELTECHEXPO is a presen‑ tation of woodworking technologies in theory and practice addressed to small and medium enterprises. Join us in Katowice at the most im‑ portant industry meeting in southern Poland.

2/2010

9

WHAT’S AHEAD

9-11.09.2010 ekolas.mtp.pl

EKO-LAS EKO-LAS Fair of Forestry, Wood Industry and Environmental Protection

Attractions of showpiece forestry fair The EKO-LAS Fair of Forestry, Wood Industry and Environmental Protection is the only event for the forestry sector in Poland of that scale. It gives the entrepreneurs operating in the industry a unique opportunity to present current trends, technologies and new products in the most important sectors related to the wood market and forest economy. For the visitors, on the other hand, the fair is an opportunity to make direct contacts with manufacturers and distributors of forest machines and to take part in numerous trade fair events.

EKO-LAS

Time for the Lubuskie Province Acceding to the suggestion of the representa‑ tives of the industry, in particular manufacturers and suppliers of machines for the forestry sec‑ tor as well as the General Directorate of State For‑ ests, the venue of the trade fair has been cho‑ sen in the Świebodzin Forest District, in the Lu‑ buskie Province. The trade fair is going to be held in the village of Mostki, 120 km west of Poznań.

When choosing the location the organisers took into consideration logistic conditions, organiza‑ tional experience and technical and technologi‑ cal advancement of the regional forest and wood sector. The idea and localization of EKO-LAS have been approved by the Minister of the Environ‑ ment, the General Director of State Forests, the Lubuskie Province Governor and the Wielkopols‑ ka Province Marshal, and is going to be held un‑ der their honorary auspices.

Great company in great conditions This year’s EKO-LAS is going to be held in very good conditions thanks to a large exhibition area where the exhibitors are going to present the work of forest machinery in motion. At the same time,

the faultlessly prepared space will make it possi‑ ble to organise information stands in good – for an open-air event – conditions. Moreover, with 150 exhibitors from Poland, Croatia, Canada, Germany, Italy and Sweden who have already announced their presence, the trade fair is also going to have an international character. The exhibitors are go‑ ing to represent such industries as: forest cultiva‑ tion and use, equipment, machinery, equipment for logging, skidding and transport of wood, forest protection measures, vehicles and means of com‑ munication, fire protection in forests, protective clothing and uniforms, IT systems, measuring in‑ struments, game management, tools, machinery and equipment for the forest and sawmill industry, wooden products, wood as a raw material. Apart from the presentations of particular exhibitors, var‑ ious panel discussions are going to be held. Their topics are currently being set by the programme council consisting of the representatives of State Forests, the members of the Association of Forest Entrepreneurs, as well as the authorities of higher schools running major courses related to the wood industry. Among other accompanying events, For‑ est Forum is going to take place under the follow‑

JANUSZ MAZURCZAK Manager of EKO-LAS EKO-LAS is the only event of this kind for the forestry sector in Poland. This year the trade fair is going to be held for the twelfth time and is going to be greater than the last edition, which took place in 2008. We are expecting about 150 exhibitors both from Poland and abroad and several thousand professional visitors. Acceding to the suggestion of the main exhibitors and representatives of the General Directorate of State Forests we have chosen the Świebodzin forest district for the venue of the forestry trade fair, which gives us a very large and very well-prepared exhibition area. The Lubuskie Province is going to be the host of three consecutive editions of EKO-LAS.

ing motto: “Human – Forest – Wood.” The organis‑ ers are expecting several thousand visitors: State Forests employees, entrepreneurs providing forest services, owners of private forests, representatives of local self-governments, researchers and inhabit‑ ants of the Wielkopolska Province.

The highest standards of quality and safety Since 2010 the EKO-LAS fair has been a member of the Forestry Demo Fairs organisation. It is an in‑ ternational network of demo forestry trade fairs, which guarantees the safety of both visitors and exhibitors and a high quality of services. The trade fair organiser that is a member of FDF has to meet particular standards of quality and safety applica‑ ble to forestry trade fairs organised in forests. The meeting of such standards is confirmed by FDF Quality Marks.

The success of the EKO-LAS trade fair is guaran‑ teed by its co-organisers: KWF Kuratorium fur Wal‑ darbeit und Forsttechnik GmbH – Germany, ELMIA AB – Sweden, SAWO Bydgoszcz Fair, Mieczysław Wierzbicki Association of Forest Entrepreneurs, Rogów Forestry Experimental Station.

by Ewa Rutkowska

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23-24.10.2010 onoff.mtp.pl

ON/OFF Applied Technology and Video Games Trade Fair

Consumer trade fair of new technologies As soon as in October this year Poznań International Fair is going to organise a new event at the Warsaw EXPO XXI Centre: the ON/OFF Applied Technology and Video Games Trade Fair. The fair has been created on the basis of six years of experience and successes of the POZNAŃ GAME ARENA (PGA) Multimedia and Entertainment Fair.

ON/OFF ON/OFF is the first event in Poland during which visitors will be able to see the latest products and technological solutions in the area of broadly understood applied electronics.

The event is going to be interactive in order to make it possible to directly test all the present‑ ed innovations. It will be a perfect opportunity to see pre-launch products, modern solutions and the latest games, and to meet celebrities and game makers.

The thematic scope of the fair includes: tele‑ visions, audio equipment, mobile phones and home cinema. ON/OFF means also presentations of the latest laptops, computer equipment, video games and products related to wireless commu‑ nication and 3D technology.

This year the ON/OFF Applied Technology and Video Games Trade Fair is going to be held in Warsaw at the EXPO XXI Centre. The organisers hope that visitors will come in large numbers, just as it was the case with POZNAŃ GAME ARENA. It is numerous enthusiasts who create the unique atmosphere of a fair event. It is for fair guests that

RAFAŁ BŁACHOWSKI Manager of ON/OFF You are cordially invited to take part in ON/OFF – an event during which technological innovations and products that will soon revolutionise the idea of home entertainment are going to be presented in a way unprecedented in Poland. When preparing the fair we made use of our long experience in organising the PGA event, which so far has been visited by the total of nearly 100,000 people, of which almost 30,000 attended the event in 2009.

I am confident that our new offer will be positively received by both the fair exhibitors and audience.

See you in Warsaw at ON/OFF!

The organisers of the ON/OFF fair hope that the rich programme of events and the presence of the market leaders will attract many visitors

a rich programme of additional events is created and for them exhibitors do all they can to make their stands attractive.

Leaders of particular industries have already an‑ nounced that they would be present at the event.

Their presence and the products they will show‑ case will ensure the highest quality of the event, whereas the proper promotion of the event will be provided by Polish national media.

by Ewa Rutkowska 2/2010

11

LEADERS SPEAK OUT

W

hat influences the development of the economy, i.e. the development of enterprises, is innovativeness – the access to new solutions, technologies and materials. Trade fairs are the best sources of information on such innovations.

The presentation of novelties at fairs makes them possible to reach a great number of professionals. Trade fairs are also great places to promote novelties as the organisers of fairs pay attention to mark them out. Moreover, information on novelties is especially emphasized in press reports and articles published both in the general and industry media.

Transfer from Space to the Earth MartA Krywanis

Space Research Centre of the Polish Academy of Sciences, Department of Planetary Geodesy At the ITM POLAND fair visitors could see the examples of technologies that had been developed for space research, and then applied in the conventional industry. These products could be seen on the common stand of PAN Space Research Centre, European Space Agency (ESA) and POLSPACE/Astri Poland. The exhibition was accompanied by the conference ”Space Technology Transfer”. Such an interesting event drew the attention of many visitors to the trade fair. The idea behind the conference was to encourage Polish entrepreneurs to utilise space technologies. Could we say that this goal was reached?

Participation in a trade fair is an excellent way to promote your business and establish cooperation networks. The Space Technology Transfer project is an initiative of the European Space Agency (ESA), in which we have been involved since January this year. For years the universe has been a fascinating issue.

Today, it holds fewer and fewer mysteries and has become a new source of acquiring knowledge. Throughout the world, technologies developed to support the exploration and utilisation of outer space and components of satellite and rocket systems are transferred to other sectors of the economy and industry. We wanted to present this ”transfer from space to the Earth” at the ITM POLAND fair in Poznań. The conference, hosted by Mr. Cornelis Eldering, an ESA Representative, attracted a group of listeners who had indicated their willingness to participate in the Space Technology Transfer project. As experience shows, European space technologies, boasting unique parameters, such as resistance to temperature differences,

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lightness and durability, as well as an unconventional design approach, contribute a lot to the modernization of production and businesses. We want to demonstrate to Polish companies the possibilities of cooperation, financing and, above all, development of innovativeness. Some of the products presented at the exhibition included an extremely light aerogel jacket, allowing unrestrained movement, resistant to temperatures between 3000 and -150 degrees Celsius; a jacket with a hydrogel layer, resistant to extremely high temperatures, and the Brembo brake disc, made of a ceramic material reinforced with glass fibre, are now in common use and companies that have entered the ”space” market have turned into innovative businesses with a wide range of customers. An excellent example of Space Technology Transfer in Poland is the bag with a solar panel which is an energy source able to charge e.g. a mobile phone or laptop. With our promotional activities at the trade fair we have established a network of contacts that we intend to expand. Numerous visitors inquired about the possibility of cooperation and were indeed able to find opportunities for working jointly with us and the ESA. Space is no longer the ultimate mystery and each modern technology can be made even more ”cutting edge” by enriching it with the magical ”space” element. We are looking for customers in various industries: materials science, energy, navigation, medicine, etc.

We believe that Polish companies will open to the innovation originating in space and the project will be a major success in our country. Right now we are in the middle of talks which hopefully will generate new solutions that we will be able to present at ITM POLAND 2011.

”We can utilise solutions designed for space for the good of the inhabitants of the Earth” – these were the words of Cornelis J.J. Eldering, representative of the European Space Agency, who had a lecture on the transfer of space technologies to improve the quality of life at the ITM POLAND fair.

Is the popularization of technical and technological innovations difficult? How to push them most effectively?

Promotion of technical innovations is difficult. It is quite a challenge to convince people that, for instance, specific aerodynamic properties facilitate the packaging of crisps (currently it is used by one of the European companies with the result that the packaging process has been shortened by 30%). However, I think that each obstacle can be overcome and participation in, e.g., trade fairs offers a different perspective on technical innovations. First of all, one has to find the right audience, and then start to organize meetings. The key to success is a good website, articles in magazines. New, interesting things are always a magnet, so we hope that the phrase ”Space Technology Transfer” will very soon gain proper significance in Poland.

Novelties attract attention Jarosław Marczuk President of the Hert company

Novelties and market premieres are the strongest magnet attracting professional audience to trade fairs. How do you try to mark out new products in your fair offer? Does the presentation of novelties at fairs deliver measurable benefits?

In spite of the fast development of computer technologies and electronic media, we still value direct contact with our clients the most. Therefore, we take part in trade fairs. We prepare to trade fairs long before them. Information on new products and fair offers are published on our company’s website and in industry journals before fairs. Bakers and confectioners are informed about them directly by our managers and regional representatives.

Novelties as the advantage of fairs Trade fairs offer opportunities to spread information on products among all the gathered clients. It is made fast, cost-efficiently, through personal meetings. Novelties are a magnet attracting potential clients to trade fairs.

This is confirmed by the results of the latest, international research on exhibitors and fair attendants conducted

by CENTREX International Exhibition Statistics Union.

According to the results:

I think that presenting novelties at fairs does deliver measureable benefits. That is why we choose the most visible parts of our stands to present new machines. We also prepare information in the form of brochures, descriptions and films. At fairs we show our machines in motion, presenting how they work.

This is the most attractive form of showcasing novelties and the best one to arouse interest, so we often use it – we run a machine at our exposition stand and conduct a demonstration production process, because the capabilities and the quality of a machine can be best evaluated through seeing products it can produce.

It often happens that such presentation at a fair stand is a starting point for a talk, during which it turns out that a given baker or confectioner is looking for novelties but ultimately is not willing to invest in a totally new machine. He chooses a new, improved model which was tried and tested in practice.

Such models arouse great interest as clients know them well and have already tested them in various conditions, whereas we are able to advice which options are good for a given client. We then can be sure that the client will be satisfied and will derive concrete benefits from the machine he has chosen.

Such investment is not risky for the client, he can trust the references and experience of ours and our other clients who have been working on such machines for many years. A baker or a confectioner who invests in the latest, improved models provides himself with a modern machinery park utilising the highest achievements of technology. At the same time, he can trust the quality, the workmanship, the service, the spare parts and the possibilities of adding new devices that will easily work together. Full training for the staff also becomes unnecessary.

Is the presentation of novelties the most important?

The presentation of novelties is undoubtedly very important but we pay no less attention to our basic offer, which some fair visitors know from previous events. We still show it at every new fair event in various configurations and versions, drawing attention to the fact that out machines can be put together in various ways, like building blocks which you can use to make many different constructions. At the same time, we listen to what our fair guests say very carefully, as in such talks they share with us their experiences and current needs of the industry. This enables us to give the right direction to improving particular devices and the whole technological ideas.

You are welcome to visit our stand and see for yourself that what I am saying is true.

Fairs as opportunities to promote new products Agnieszka Nocuń

Head of Marketing Department Satel Sp. z o.o.

Our company has been taking part in Poznań fairs for many years. The SECUREX exhibition is a good opportunity to present offers and promote new products. It is also worth mentioning that all the comments and suggestions given by professionals from the industry enable us to improve our products in the future and encourage us to look for new solutions to meet the market expectations. At the last edition of the exhibition we presented a new product group – the Fire Alarm System, which previously had not been within the area of our company’s activities but had always been its thematic complement. The fact was noticed and appreciated by our clients who saw the devices at the exhibition. We also showed two new manipulators: a sensory and a touch one, which were very highly evaluated by the visitors to our stand, both when it comes to their functionality and attractive design. What aroused equal interest was new monitoring products: the standalone monitoring station system with built-in micro-server (STAM-IRS) and the modular receiver system for monitoring stations (STAMBOX). Attention of many guests visiting our stand was also attracted by new devices for the ACCO access control system, the GPRS / SMS / CLIP monitoring module with control panel functions (GPRS-T3) and other products for expansion of the ABAX group of wireless devices. What is also worth mentioning is that all the proposals, comments and suggestions given by the professionals from the industry who visited the stand gave the SATEL company a chance to improve its products in the future and to look for new solutions to meet the market expectations.

• 68% of fair participants come to fairs to see novelties, • 57% attend fairs in order to obtain up-to-date information on the market offer before making purchase decisions, • 30% visit fairs looking for new ideas, • 73% think that visits at fairs are useful for making purchase decisions.

Clients choose fairs mostly because they want to find out what is new in the market. At fairs they gather the information in a neutral place where they can talk about what products they need and where they can evaluate the whole market offer and offers of particular suppliers.

Based on the data received from CENTREX.

New products attract attention Danuta Pawlik Schattdecor Marketing Manager

The Schattdecor company has for many years set trends and launched bestsellers of design to give our clients the best products in the market. Our experience has shown that it is trade fairs where new trends and products can be best exposed. Trade fair creates perfect opportunities to present the best solutions, indicating the directions of development to the other participants in the market. At FURNICA 2010 we showcased many design novelties in the area of decorative papers and exclusive foil products. The visitors to our stand (which enjoyed a significant interest, with more than 150 people on the four trade fair days) paid a lot of attention to new furniture and floor decors and new technological solutions in the area of foil. Trade fairs are a source of information for the market on what the industry has on offer, which explains the high turnout of professional visitors, mostly looking for novelties. At trade fairs they can discuss with professionals many issues related to new products. For us – manufacturers – trade fairs are opportunities to see the first reactions of the market to the products we offer.

At the same time, a broad media coverage, which continues even after the trade fair has ended, fosters the promotion of a company and its offer, and what journalists usually highlight in their reports is the information on novelties.

by Donata Naumienko 2/2010

13

TRADE FAIR REPORTS Hairdressing and Cosmetics Trade Fairs

Early spring Unique hairstyles, surprising colours, amazing styling and... countless crowds of visitors looking for inspiration for spring changes in looks – this could be the summary of the LOOK Hairdressing Forum and the BEAUTY VISION Cosmetics and Solaria Forum, both of which have this year recorded another successful edition. This year’s LOOK and beautyVISION have set a real record when it comes to the turnout. The exhibitors did not hide their content with the talks and negotiations held at the fair. At the same time, for the visitors both of the events turned out to be a real festival of colours and imaginativeness, providing countless occasions for inspiration and playing with one’s looks.

I

n Poznań, the first weekend of spring – the most beautiful season of the year – was dom‑ inated by amazing hairstyles, bold make-ups and cosmetic products showcased in large num‑ bers at the exhibitor’s stands during LOOK and beautyVISION. The fairs gathered 200 exhibitors from four countries and were visited by nearly 15,000 people. The visitors had an opportunity to learn about several dozen market novelties and take part in more than 40 accompanying events.

LOOK This year’s Creator was divided into two competitions – women’s and men’s – evaluated separately by a professional jury. In women’s competition the winner was Piotr Drewniak

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Shows on the Main Stage The Main Stage was a place of unconventional, colourful shows. The latest make-up trends were presented by, for example, Nico Baggio, a fa‑ mous make-up artist permanently working for Dolce&Gabbana and Armani. The secrets of the art of painting with Indian henna were revealed by Anya Chantler. Those interested in current trends in cutting, colouring and styling of hair could see the original and inspiring show of Waldemar Wagner Artistic Group (for Goldwell), Artego hairdressers and KEMON. Another attraction was a spectacular make-up show of waterproof make-up techniques – “Rio de Janeiro Carnival in Poland!” – by Ireneusz Folaron from Anita Folaron School of Make-up, Image Consulting and Styling. The events taking place on the Main Stage were complemented with numerous shows at the stands of the exhibitors.

An author of winning men’s hairstyle was Radosław Majewski

CREATORs 2010 It was for the eighth time that the CREATOR com‑ petition was held at the LOOK Hairdressing Forum.

This year’s edition of this prestigious struggle of young hairdressers focused on original modern styling. Actually, this year CREATOR consisted of two competitions – men’s and women’s – evalu‑ ated separately by a professional jury. The most important criterion was creativity and innovative‑ ness of the hairstyle – in terms of colouring, pro‑ fessional cutting and consistency in keeping the dominant styling complemented with make-up and well-selected clothes.

This year’s winners of CREATOR were: Piotr Drewniak (in the women’s styling category) and Radosław Majewski (men’s styling).

CREATOR is one of the most important events addressed to young people who have a unique style of cutting and colour selection for hair‑ styles, and who can ingeniously present the final result. The competition was organised by Dana Puciłowska PROMOTIONAL AGENCY and Poznań International Fair.

New-born champions LOOK and beautyVISION once again became the arena of competition for prestigious master awards.

A ticket to the hairdressing elite was definitely the participation in the Polish Open Hairdressing Championship which this year was held for the eigh‑ teenth time. The championship was divided into two categories – men’s and women’s. In the first one the participants presented their visions of creative and evening hairstyles, in the other one – the model‑ ling of long hair, classical hairstyles and fashionable haircuts. The contestants were divided into two age categories – juniors and seniors. The winners were: Małgorzata Kantowska from Gdańsk (category: juniors – women’s hairdressing), Marcin Bronikowski from Olsztyn (category: juniors – men’s hairdressing), Dawid Biegała from Bydgoszcz (category: seniors – women’s hairdressing) and Markus Włodarski from Wrocław (category: seniors – men’s hairdressing).

Apart from great prestige, the Champion title guarantees a nomination to the team represent‑ ing Poland at the European Championship and at the World Championship in 2011. The winners

www.look.pl • beautyvision.mtp.pl

craze! are also exempted from the practical part of the apprentice exam. The organisers of the compe‑ tition were: the Committee of Hairdressers and Beauticians of the Polish Craft Association and Poznań International Fair.

Longer and thicker in the twinkling of an eye Emotions were also raised during the Polish Open Hair Extensions and Thickening Championship. The competition jury evaluated the result of the exten‑ sion, the thickening skills, various colour contrasts of hair, the cutting and the creativity in presenting the final result. Also, the final image of the model was important, including the clothes and the make-up, and whether they matched the hairstyle.

The winner was Żaneta Pawlak from Warsaw.

beautyVision

Magic of the cinema The programme of beautyVISION Forum included an offer for all those interested in professional nail styling. During the International Polish Nail Art Championship – NAIL EXPERT 2010 the contestants showed skills and creativity, competing for the title of the Polish Champion. The Championship, co-organised by the “Nail Expert” journal and MTP, was this time held under the motto of “the Magic of Hollywood.” The participants of the competition within 3 hours performed nail styling inspired by the leitmotif. The contestants drew inspiration from the cinema classics as well as from the latest Hollywood productions, including even “Avatar”. The contes‑ tant who stood on the highest podium was Klaudia Wieczorek.

The latest make-up trends The programme of the beautyVISION Forum was enriched with another, fourth edition of the Polish Open Professional Make-up Championship, which consisted of two competitions: the professional “Businesswoman” make-up and the creative “Haute Couture” make-up. In the first competition the evalu‑ ating criterion was the creation of day make-up em‑ phasizing the image of a businesswoman running a company. The “Haute Couture” competition, on the other hand, gave more room for creative styling. The incredibly tight contest was finally won by Katarzyna Kałek-Dekret from Poznań.

An event awaited by both professional stylists and all those who are up to date with the trends in the hairdressing industry was the arrival of Tim Hartley – a mentor and an icon of contemporary hairdressing

Crowds at the Master’s show An event awaited by both professional stylists and all those who are up to date with the trends in the hairdressing industry was the arrival of Tim Hartley – a mentor and an icon of contemporary hair‑ dressing. Almost one thousand people took part in the unusual and inspiring show of the star of the Italian brand of Davines. Many of them described the show as an unprecedented event. Not only did Hartley present fantastic skills and incredible imag‑ inativeness but also established a wonderful rap‑ port with the people in the audience, with whom he held a lively and witty dialogue. “I draw inspira‑ tion for hairstyles from the things around me. I can fall in love with such objects as a chair or a pair of shoes,” he revealed at a press conference. He also commented on the latest tendencies: “What is definitely trendy in the spring and summer 2010 are all the references to the 50s and the 60s, that is – short hair and soft lines.”

Talking about the industry The beautyVISION fair offered a number of work‑ shops and seminars, making it possible to gain knowledge, discuss the tendencies in the industry and exchange opinions. An opportunity to receive the most up-to-date information was definitely the Cosmetics and Cosmetology conference. Among those invited to take part in the conference were teachers, recognised practitioners and experts

from the industry, and among the discussed issues were: chocolate components utilised in cosmetics, modern methods of introducing cosmeceutics and medicines, needle mesotherapy, cellulite, the im‑ pact of contraception on skin condition, marketing in beauty salons. The conference was organised by the ArtiDea Publishing House and MTP.

The 5th Nail Expert beautyVision Congress For the fourth time the Nail Expert journal and the organisers of LOOK and beautyVISION held the International Nail Expert beautyVision 2010 Congress. The special guest of the event was KyungHee Choi, a Korean mistress of nail design, one of the most recognised representatives of the “Korean school”, a trainer conducting nail design workshops all over the world. This year she presented her phenomenal styling proposals for the first time in Poland – especially for the Congress guests!

The programme of the Congress included threehour presentations held by Kyung-Hee Choi, each devoted to a different technique: styling and nail art with the use of the gel and acrylic techniques, as well as with acrylic paints. Kyung-Hee Choi revealed the secret of making amazing, spatial decorations and painting both simple and sophisticated pic‑ tures on nails. Moreover, the Congress also abound‑ ed in lectures and seminars on various topics.

by Monika Wietrzyńska

The next edition of LOOK and beautyVision is going to be held from 2 to 3 April 2011

2/2010

15

TRADE FAIR REPORTS Wood and Furniture Industries Trade Fairs

The most important meeting of industry This year in April the DREMA International Trade Fair of Machines and Tools for Wood and Furniture Industries was held in Poznań. The trade fair is the most important event for many various sectors of the wood and furniture industries in East-Central Europe. The event took place simultaneously with the FURNICA International Trade Fair of Components for Furniture Production.

B

oth trade fair events attracted more than 800 exhibitors from 28 countries, who in the exhibition area of more than 30,000 m2 showcased the most modern solutions from the world of technology and components. This year, the fair was visited by 24,360 professionals from various sectors of the wood and furniture industries, which meant a 16-percent increase when compared to the previous year. ”The dynamic growth in the number of visitors, many of whom was completely new people interested in investments, is a sign of a positive tendency in the market and the stabilising of the economic situation”, says Hanna Ochnik-Pawłowska, the manager of DREMA and FURNICA. An undisputable advantage for the fair guests was the free admission (on registration) and the free electronic catalogue of exhibitors, as well as the free catering in the Rest&Meet points. The modern character of the fair was appreciated also by the fair exhibitors.

DREMA • FURNICA

Inspired by the trade fair shows The visit in Poznań was also an opportunity to get inspired by interesting shows. For furniture manufacturers who represent the upholstered furniture sector the Live Furniture Factory was particularly interesting. The Factory is a special presentation space that for several editions of the trade fair has combined the thematic interests of the visitors of DREMA and the visitors of the simultaneously held FURNICA International Trade Fair of Components for Furniture Production. A full-size machine park produced upholstered furniture – interesting in terms of design and manufactured with the use of the most modern technology and materials. This interesting, yet logistically chal‑ lenging undertaking was supervised by the Department of Furniture Design of the Poznań University of Life Sciences. The factory not only provided information on technological nuanc‑ es. The project also integrated the students’ community – the future professionals of the furniture industry.

Conferences, presentations and shows The 4th edition of the POLWOOD Economic Forum of the Polish Wood and Furniture In‑ dustry, organised jointly by the Inwestor Pub‑ lishing House and Poznań International Fair, is one of key events of DREMA. Attracting rep‑ resentatives of leading woodworking plants and industry circles, the forum covered the sawmill and furniture sectors. Its attendants saw prestigious award ceremonies: in the “in‑ vestment in the wood industry” category the award went to the Hoamni Polska Sp. z o.o. company from Karlino, whereas in the “invest‑ ment in the furniture industry” category the winner was the Mebel Rust company from Dobrodzień.

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POZNAŃ FAIR MAGAZINE

www.drema.pl • www.furnica.pl

MTP Gold Medals DREMA: EKOMULTIKS Saw for Material-Saving Lengthwise Cutting of Wood • GASSTECH Manufacturing Company Ltd., Suwałki • BRANDT Highflex 1650 Single-Side Edge Banding Machine, BRANDT Kantentechnik GmbH, Germany; Entered by: Homag Polska Sp. z o.o., Środa Wlkp. • AWL –7G-7B-2Bk2C L- 3600 Automatic Drilling Machine for Slats, “GOMAD” Wood Machinery Factory Ltd., Gorzów Wlkp. • ADVANTAGE 550 Single-Side Edge Banding Machine for Narrow Surfaces, IMA KLESSMANN GmbH Holzbearbeitungssysteme, Germany; Entered by: IMA POLSKA Sales and Service Ltd., Środa Wlkp. • BIMA CUT 310V Processing Centre with Extended Software, IMA KLESSMANN GmbH Holzbearbeitungssysteme, Germany, Entered by: IMA POLSKA Sales and Service Sp. z o.o., Środa Wlkp. • LUKA XS 700 Control Processor for Wood Drying Plants, “LUKA” Retail and Service Company – Import-Export – Łukasz Wtorkowski, M.Sc., Poznań FURNICA: RAUMPLUS Division Walls, Raumplus International GmbH, Germany, Entered by: Sliding Doors Ltd., Łomianki • PF Seat and Bed Lift, STALMOT Furniture Fittings Company Ltd., Nidzica • CARGO MAXI / MIDI System with FULTERER Drawer Runners – MAXIMA Line, REJS Sp. z o.o., Rypin

Acanthus Aureus

The sawmill sector is a mean‑ ingful part of the woodworking industry and DREMA included events addressed to professionals representing it. These included seminars on “Modern methods of timber quality assessment for sawmill purposes” and “Wood‑ working industry 2010+. Round timber market and technical in‑ novations for Polish sawmills,” where invited companies and partners from academic circles helped present the most interest‑ ing solutions to streamline production in small, medium and large sawmill companies.

The editorial board of “Lakiernictwo Przemysłowe” journal, in collaboration with Poznań Internation‑ al Fair, prepared presentations of equipment for surface preparation and application of protective coatings in furniture production. The Skills Boot Camp offered a wonderful opportunity to share experiences. In addition to that, a special zone was created, where in the area of 100 m2 manu‑ facturers and distributors of surface pre-treat‑ ment equipment, varnishing and drying equip‑ ment, as well as paints and varnishes, presented their technologies.

Traditionally, a highlight of the 2010 fair edi‑ tion was a competition and an exhibition

organised by the Inwestor Publishing House and Poznań International Fair. The “Conjured from Wood” competition, aimed at promot‑ ing woodworking professions, was attended by high school and university students. This year, the winner was Paweł Gozdyra from the Basic Vocational School in Garbatka Letnisko for his headphone made of wood.

Professionals among professionals

DREMA: Ro-Ma Cutting Tools Company Ltd., Siestrzeń • GASSTECH PP Sp. z o.o., Suwałki • Cutting Tools Factory FENES SA, Siedlce • ITA TOOLS Sp. z o.o., Kraków • ITALCOLOR Sp. z o.o., Piotrków Trybunalski • CEROMA COLOR Krzysztof Turek, Siemianowice Śląskie • Becker Acroma Polska Sp. z o.o., Głuchowo • SIA Technological Office Ltd., Łozienica • SEMPRE Machines and Devices, Toruń • SCM GROUP POLSKA Sp. z o.o., Suchy Las • HOMAG POLSKA SP. z o.o., Środa Wielkopolska FURNICA: APPERTA S.C. Aleksandra i Grzegorz Morszczuk, Puńców, REJS Sp. z o.o., Rypin • ALUPROFIL Sp. z o.o., Warsaw, HAFELE Polska Sp. z o.o., Długołęka • INTERPRINT Polska Sp. z o.o., Ozorków, SEVROLL-SYSTEM Sp. z o.o., Warsaw • SCHATTDECOR sp. z o.o., Tarnowo Podgórne • IMPRESS DECOR Polska Sp. z o.o., Ełk • WOLMET Wolsztyn Fittings Company Ltd. • STALMOT Sp. z o.o. Factory of Furniture Fittings, GTV - WERKPOL PIŁKA Sp.j. and GTV brand, Pruszków

Poznań-based DREMA and FURNICA are recog‑ nised sources of information about new prod‑ ucts in this part of Europe and important indica‑ tors of the current market situation. Every year they attract companies that are leading sup‑ pliers for different sectors of the woodworking and furniture production industries. Opinions collected during the trade fairs, both from the exhibitors and from the visitors, confirm that the international position of DREMA and FURNICA remains strong.

The trade fairs are held under the honorary aus‑ pices of the Minister of Economy – Waldemar Pawlak and the auspices of the European Federation of Manufacturers of Machines for Woodworking – EUMABOIS.

by. Jacek Obarski

The next edition of DREMA and FURNICA is going to be held from 12 to 15 April 2011 2/2010

17

TRADE FAIR REPORTS Abounding in market novelties and conferences, filled with the hum of business talks and crowds of visitors – the INSTALACJE International Fair of Installations and Equipment proved that the installation industry is in a good condition and open for new prospects, and the participants in the installation market are curious of one another. This year’s edition of INSTALACJE was accompanied by two premiere events: the WODOCIĄGI International Water and Sewerage Industry Fair and the KOMINIKI International Fireplaces Fair. All the three events, addressed to the broadly understood installation sector, created a perfect opportunity to learn about new tendencies in the industry development, new products and new technological solutions.

The fairs of installations, water supply systems and fireplaces

Business under the sign

INSTALACJE

Exhibitors from all over Europe The INSTALACJE International Fair of Installations and Equipment is the greatest trade fair of this type in East Central Europe. This year the exhibitors came from such countries as the Czech Republic, Spain, Turkey, Slovakia, Austria, Italy, Germany, Finland, Hungary, Romania, Switzerland, Great Britain, Belgium, Sweden, even from remote China. The exposi‑ tions were presented at the Heat Generation and Heating Technology Exhibition, the Exhibition of Ventilation, Air-conditioning and Cooling Technology, the Exhibition of Facility was especially emphasised by the organisers and Management Systems – FM Area, the Exhibition the jury. The strategic partners of the competi‑ of Sanitary Engineering – Aquasan and the Gas tion were: Stell, Grundfos and Volkswagen, the Engineering Exhibition. technical partner was Snickers Workwear, and The next edition of INSTALACJE, the organisers – Target Press and traditionally accompanying it Poznań International Fair.

INSTALACJE is also a platform SAWO and SECUREX trade fairs, Awards were granted also in the for exchanging opinions, disand two premiere events – the HELIOS competition, the aim of cussing current issues concern- which is to promote innovative WODOCIĄGI and KOMINKI trade fairs – attracted to the solutions and set new trends in ing the environment, the human premises of MTP 30 thousand the heating and ventilation in‑ and the future, and functioning visitors. On the exhibition area dustry. Each of the winners was in the world where there are so of 46,500 m2 the attendants given a HELIOS statuette. The many changes and novelties. competition awards were two could see the offers of 100 trips for two people to the most exhibitors from the whole beautiful Norwegian fiords, as Europe. 600 market novelties well as surprise awards for those contestants waiting to be discovered, as well as numerous who received distinctions. The competition was conferences, competitions and shows made organised on the initiative of the Flowair com‑ the trade fair yet another significant and want‑ pany and co-organised by the “Chłodnictwo & ed meeting for the industry.

Klimatyzacja” magazine, the www.wentylacja. com service, the ogrzewnictwo.pl service and Awards granted the “Rynek Instalacyjny” magazine.

For all those willing to test their knowledge of installation products and practical skills, the INSTALACJE fair was an occasion to take part in the Energy at the fair 2nd Polish Fitters’ Championships. The winner and During the INSTALACJE Fair it was also pos‑ the second Polish Fitter Champion – Mr Jarosław sible to visit the special R-Energy exhibition Banach – was given the keys to a Volkswagen dedicated to modern pro-ecological solutions Caddy Life with special extra equipment. Much used in fitting technologies that are aimed at as the competition aroused great emotions, it also saving and the rational management of energy proceeded in the atmosphere of fair play, which and make houses more environment-friendly.

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POZNAŃ FAIR MAGAZINE

The exhibition presented all the ideas compli‑ ant with the sustainable development principle, including ecological energy sources, systems enabling the rational use of energy in buildings, energy management, heat regeneration or wa‑ ter recycling.

The System Heating Park, on the other hand, was a place designed to promote the idea of system heating. Here, visitors could get answers to all their questions from experts from the Economic Chamber of Polish Heat Engineering and from participants in the programme. Apart from that, they could also see the offers of sup‑ pliers of the latest heat engineering technolo‑ gies, equipment and solutions. The project was prepared by the Economic Chamber of Polish Heat Engineering and Poznań International Fair.

A source of knowledge INSTALACJE fair organized every two years is also a platform for exchanging opinions, discussing current issues concerning the environment, the human and the future, and functioning in the world where there are so many changes and novelties. Therefore, as always, also this year’s edition of the fair was accompanied by a rich pro‑ gramme of interesting conferences and thematic meetings. For instance, at the seminar called “The Installation and Heating Industry in Poland – 2009 – what’s next?” and organised by Komfort Consulting and Poznań International Fair, profes‑

instalacje.mtp.pl • wodociagi.mtp.pl • kominki.mtp.pl

of novelties

MTP Gold Medal

WODOCIĄGI

Successful debut The winner of the 2nd Polish Fitters’ Championships held at INSTALACJE was Jarosław Banach

sionals talked about the condition and tenden‑ cies in the development of the installation market.

The issues related to designing and constructing sanitary installations in energy efficient buildings were the subject of the “Installation technology in energy efficient residential houses and public utility buildings” conference organised by the Wielkopolska District Chamber of Civil Engineers (WOIIB), Poznań Technical University and Poznań International Fair.

Another attraction in the rich programme was the ”Numerical modelling of microclimatic con‑ ditions” seminar, which included the discussion on the scope of applicability of innovative CFD tools of the Metnor Graphics company in the process of designing ventilation and air-condi‑ tioning installations, the FloVENT fire ventilation systems and the FloEFD installation components.

Other interesting meetings were: the practical and theoretical meeting on “Proposals of tech‑ nological solutions for the improvement in the efficiency of heat generation and transmission, and air protection in the light of the Climate and Energy Package” and the conference on “Devices using renewable energy sources – the latest so‑ lutions offered by the Junkers brand, trends in development and funding schedules”.

by Sylwia Dziwińska

The next edition of INSTALACJE, WODOCIĄGI, KOMINKI is going to be held in spring 2012

In 2010 the WODOCIĄGI International Water and Sewerage Industry Fair was held for the first time. This narrowly specialised meeting for sup‑ pliers of water and sewage technologies and solutions turned out to be a perfect opportu‑ nity to make contacts and establish relations among investors, users, designers and builders of water and sewage facilities. Professionals at‑ tending the WODOCIĄGI fair could take part in many interesting events, conferences and meetings, including the two-day international Waterworks Forum conference organized by the Aquanet company and Poznań Internation‑ al Fair. It was devoted to subjects connected with investments in the water and sewerage sector and gaining resources for financing them, the influence of expensive investments on the rating of waterworks companies in Po‑ land, the similarities and differences concerning companies from this sector from Western and Central and Eastern Europe, and the issue of establishing zone charges. During another con‑ ference entitled: ”The innovative system of the low-noise sewage system POLIphon – a new version 2010. Professional software for design‑ ing InstalSoft low-noise sewage systems,” orga‑ nized by Poliplast in cooperation with InstalSoft and Poznań International Fair, visitors could be‑ come more familiar with this interesting issue and resolve all possible doubts concerning lownoise sewage systems.

INSTALACJE: ECOCONDENS gas fired condensation boiler, TERMET S.A., Świebodzice • TBV-CMP pressure independent balancing and controlling valve, Tour & Andersson AB, Sweden, entered by IMI International sp. z o.o., Olkusz • ACS compact heat centre, Danfoss LPM Sp. z o.o., Tuchom • Central heating and floor heating distributors for large area objects, TECHNIPROT Industrial Technology Cooperative, Pruszków • HYBRID CHIMNEY ceramic chimney in metal casing, Spiroflex Sp. z o.o., Mielec • PRIMUS eco Inter Pares ecological central heating boiler, INSTALLATION CENTRE Ltd, Rybnik Sec • NIBE™ F 1245 heat pump, NIBE™, Sweden, entered by NIBE-BIAWAR Sp. z o.o., Białystok • PELLUX 200 boiler, NIBE-BIAWAR Sp. z o.o., Białystok • Fire protection GRYFIT LX-5G (EIS 120) cut-off flap together with EMS module, CIAT Sp. z o.o. GRYFIT Production Plant, Konstantynów Łódzki, entered by: CIAT Sp. z o.o., Konstantynów Łódzki • IVT Premiumline X11 heat pump, BOSCH TERMOTECHNIK AB, Sweden, entered by: SUN ENERGY Sp. z o.o. Gdańsk • ERGA circulating pump, Leszno Pumps Factory, Leszno • DSX SERVOTRONIC MPS® electric flow heater, CLAGE GmbH, Germany, entered by CLAGE POLSKA Sp. z o.o., Poznań • ZEHNDER COMFOBOX energy centre, ZEHNDER COMFOSYSTEMS CESOVENT AG, Switzerland, entered by ZEHNDER POLSKA Sp. z o.o., Wrocław • WODOCIĄGI: POLIPHON low-noise piping system, POLIPLAST Sp. z o.o., Oleśnica • KOMINKI: ROYAL family of free standing ovens, PPH ”JAN” Antoni Dulemba, Anna Bachmińska, Cracow

Acanthus Aureus INSTALACJE: ORLEN GAZ Sp. z o.o., Płock • P.P.H. KOSTRZEWA Sp. J., Giżycko • Robert BOSCH Sp. z o.o., JUNKERS Thermotechnics Department], Warsaw • KLIMOSZ Sp. z o.o., Żory • TWEETOP Sp. z o.o., Szczecin • SANHA Polska Sp. z o.o., Legnica • Leszczyńska Fabryka Pomp Sp. z o.o., Leszno • ZEHNDER Polska Sp. z o.o., Wrocław • FLOWAIR Głogowski i Brzeziński Sp. J., Gdynia • NIBE-BIAWAR Sp. z o.o., Białystok • IMI International Sp. z o.o., Olkusz • GLEN DIMPLEX POLSKA Sp. z o.o., Poznań • WODOCIĄGI: POLIPLAST Sp. z o.o., Oleśnica • KOMINKI: PARKANEX Sp. z o.o., Kłaj, DARCO Sp. z o.o., Pustków, ULRICH BRUNNER GmbH, Eggenfelden, Germany

KOMINKI

The charm of fireplaces This first and unique in Poland separate meeting of the fireplace sector, i.e. the KOMINIKI International Fireplace Fair held in 2010, can be hailed a suc‑ cess. It turned out to be a perfect place to showcase not only Polish fire‑ places but also fireplaces from other European countries, such as: Slovakia, Germany, Lithuania and Spain. A special area was separated to present the fireplaces entered into the ”New Products in the KOMINIKI Fair” contest – the products that – according to their exhibitors – aroused the most interest. The winners of the contest were: BHZ Brunner Heiz-Zentrale – Brunner heating centre, entered by Ulrich Brunner GmbH, Clementi outdoor cook stove entered by Eurostyl-Bis, Opti-Myst electric fireplaces entered by Glen Dimplex.

For those visitors who had planned to purchase a fireplace for their “hearth and home”, the fair was a perfect place to compare offers. Furthermore, a good opportunity to learn how to use a fireplace safely was taking part in the “Safe Fireplace” conference, which was an open event organised by Poznań International Fair and the “Świat Kominków” journal.

2/2010

19

TRADE FAIR REPORTS MTP Gold Medals SECUREX: Xpass proximity card reader, Xpass XPM-E, CARDCO Sp. z o.o., Łódź • KOPENHAGEN safe deposit box, INTER - SICHERHEITS SERVICE Sp. z o.o, Gorzów Wlkp. • WS 800F D MD Intercom station, C&C PARTNERS TELECOM Sp. z o.o., Leszno • INTEGRAL IP fire alarm and fire-extinguishing control system, SCHRACK SECONET POLSKA Sp. z o.o., Warsaw • FENCEBOX mobile rollaway fencing system, Geobrugg AG Partner in Poland, Cracow • REDSCAN RLS -3060 laser sensor, SPS Trading Sp. z o.o., Warsaw • CCTV series HX900 monitoring system, ZAMEL Mechanics and Electronics Company General Partnership J.W. Dzida, K. Łodzińsk Pszczyna • IR Redbeam line of infrared reflector lamps, DIPOL Sp. j., Cracow • DECOBA 1085 black light detector, DCB Sp. z o.o., Olsztyn • MTC - WD 113EF SONY EFFIO camera, PHU MERX D. Migacz, K. Poręba, A. Strózik Sp. Jawna, Nowy Sącz • KPL light security cabinets, KONSMETAL S.A. Warsaw • LS LASER SYSTEM safe-deposit boxes, KONSMETAL S.A. Warsaw • KRONOS NET 2,0 REVOLUTION touch console, Next! s.c. Sławomir Piela, Bartłomiej Dryja • 4G2R 808623 linear module, Honeywell Life Safety Austria GmbH Sp. z o.o. Representative in Poland, Warsaw • Li, Honeywell Life Safety Austria GmbH Sp. z o.o. Representative in Poland, Warsaw GRAND PRIX SAWO: The award of the Chief Labour Inspector in the personal protection category: BIO E 953 P3 R reusable dust filter, the consortium consisting of: Filter Serwice Sp. z o.o., Zgierz, the Central Institute for Labour Protection – National Research Institute, Warsaw, entered by Filter Service Sp. z o.o., Zgierz • The award of the Minister of Labour and Social Policy in the education and prevention category: PRO-M computer application supporting risk assessment at machine design stage, the consortium: the Central Institute for Labour Protection – National Research Institute, Warsaw, the KOMAG Institute of Mining Technology, Gliwice, the Institute of Advanced Manufacturing Technology (IZTW), Cracow, the Foundry Research Institute (IOD), Cracow, the Metal Forming Institute (INOP), Poznań, the Polish Packaging Research and Development Centre (COBRO), Warsaw, the Technology Partners Foundation, Warsaw, entered by the Central Institute for Labour Protection – National Research Institute, Warsaw • The award of the Chief Marshall of State Fire Service in the rescue equipment and fire services equipment: CALISIA firemen’s helmet – type AK/10, Kaliskie Zakłady Przemysłu Terenowego w Kaliszu Sp. z o.o.

[Kalisz Field Industry Plant], Kalisz • The award of the Chief Marshall of State Fire Service in the fire protection category: HW-25 SLIM internal fire hydrant with semi-rigid hose – GREEN, GRAS Private Manufacturing and Trading Company, Piotr Grabowski, Korzybie • The award of the Chief Labour Inspector in the other technological products and solutions related to the subject matter of SAWO: Photoluminescent warning profile, TOP DESIGN Chudzyński, Stupnicki Sp. j., Chwaszczyno SAWO: The award of the Director of the Central Institute for Labour Protection – National Research Institute in the personal protection category: Polyurethane footwear collection, PPO Przedsiębiorstwo Państwowe [State Enterprise], Strzelce Opolskie • The award of the Minister of Labour and Social Policy in the education and prevention category: – Set for fire stimulation and extinguishing learning, GFT General Fire Tech GmbH, Germany, entered by COMPACT PHU Juliusz Jagodziński, Czerwonak • The award of the Chief Marshall of State Fire Service in the rescue equipment and fire services equipment: Slow-burning and thermal insulating underwear, the Voluntary Fire Brigades Association in the Republic of Poland, Firemen’s Uniforms Manufacturer, Brzeziny • The Medal of the President of the Board of the Voluntary Fire Brigades Association in the Republic of Poland in the rescue equipment and fire services equipment went to CALISIA Firemen’s helmet – type AK/10, Kalisz Field Industry Plant, Kalisz

Acanthus Aureus SECUREX: GUNNEBO Polska Sp. z o. o., S.P.S. TRADING Sp. z o. o., Schrack Seconet Polska Sp. z o.o., Ambient System Sp. z o.o. and MKJ Sp. z o.o. • SAWO: EUROSOFT and FILTERSERVICE

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POZNAŃ FAIR MAGAZINE

Security exhibition

Technology for sp The SECUREX International Security Exhibition, the largest specialist event for the security sector in Poland and East Central Europe, was held this year in April for the eighteenth time, simultaneously with the SAWO International Fair of Work Protection, Fire-Fighting and Rescue Equipment – the most important forum presenting the latest work protection equipment and solutions, additionally featuring fire-fighting and rescue products.

SECUREX

A successful edition This year’s, 18th edition of SECUREX attracted to Poznań 260 producers and distributors showcas‑ ing comprehensive offers in the area of crime detection and combating systems, mechanical and electronic security systems, and CCTV and property protection. The exhibition held on the area exceeding 10,000 m2 and located in a mod‑ ern complex of pavilions, included offers show‑ cased by exhibitors from Poland, Austria, China, the Czech Republic, Denmark, France, the Neth‑ erlands, Lithuania, Germany, Slovakia, Sweden, Taiwan, Ukraine and Great Britain. More than 260 new products and services made their market debuts at the fair. The most numerous were the latest solutions in CCTV and electronic security systems, including access control devices and security and alarm equipment. On the four days of the fair, the SECUREX International Security Ex‑ hibition and the SAWO International Fair of Work Protection, Fire-Fighting and Rescue Equipment, as well as the simultaneously held INSTALACJE, WODOCIĄGI and KOMINKI fairs, were visited by nearly 30,000 professionals.

The latest knowledge on security SECUREX was accompanied by a rich programme of events – conferences, seminars, lectures and shows. The fair was held under the auspices of the Minister of Economy, the Minister of Inte‑ rior and Administration, the President of the Pol‑ ish Bank Association (ZBP) and the Chief of the Wielkopolska Province Police Headquarters in Poznań.

Visitors to the fair could see the final of a very meaningful competition for the industry, i.e. the Polish Master of Alarm Technology organised by the POLALARM Polish Association of Security Systems and Security Management Engineers and Technicians. The competition winners were 13 companies whose products were found the most innovative for property protection. The main prize of the “Golden Armour” in the com‑ petition went to the Poznań-based LINC Sp. z o.o. company, which had presented MOBOTIX Q24MSec, an autonomous video/audio surveillance and registration system.

Great emotions were aroused by the final of the Polish Alarm Systems Installers’ Championship organised by the Polish Chamber of Alarm Sys‑ tems (PISA). The participants in the competition were 6 teams that had qualified for the final after an incredibly difficult qualification round that re‑ quired extensive expertise and precise skills in the area of installation, maintenance and service of alarm system devices. The prestigious title of the 2010 Polish Champion of Alarm System Install‑ ers finally went to: Michał Bogusz and Zbigniew Fiłkowski from the Szczecin-based Solid Security Agency. MR SYSTEM team from Warsaw, repre‑ sented by Mariusz Joachimczuk and Mariusz Ra‑ kowski, placed the second and became the 2010 1st Polish Vice-Champion of Alarm System Install‑ ers, whereas the UNIWERSUM team from Warsaw (Jakub Dziedzic and Andrzej Sypuła) placed third and became the 2010 2nd Polish Vice-Champion of Alarm System Installers.

The subject of the 1st Conference on “Secu‑ rity Management in Facilities” (including public buildings, buildings of special social importance

www.securex.pl • www.sawo.pl

ecial tasks

Two other conferences – “Certificates in fire protection sector” and “Fire and occupational risks assessment” – were devoted to the subject of fire protection.

Spectacular shows, interesting meetings

as well as sports, tourist, industrial and military facilities) turned out to be incredibly attractive in the light of the EURO 2012 Championships that are to be organised in Poland. At the same time, the “Requirements and guidelines for applying new Polish norms in designing and constructing alarm systems” conference organised by the Pol‑ ish Chamber of Alarm Systems attracted a large group of investors, administrators and designers responsible for security organisation for highprofile buildings and management of physical security systems.

Police at SECUREX For the four trade fair days Poznań was the safest place in the entire country. SECUREX attracted uniformed services from all over Poland. Apart from cutting-edge police devices and equip‑ ment, the attention of the professional audience was drawn by a series of conferences promoting the latest knowledge on security organised by the Wielkopolska Police and the Wielkopolska Province Governor’s Office. The “Together safer – security in public space and at home” confer‑ ence, addressed to uniformed services and local governments’ employees involved in ensuring public order and safety, presented innovative solutions enhancing the effectiveness of the police and city guards’ operations. The “Trade safety” and “Security of financial institutions” conferences, on the other hand, attracted many representatives and employees of offices, insti‑ tutions, banks as well as chain stores and shops interested in robbery prevention, proper protec‑ tion of the facility as well as protection of services and goods.

What was especially spectacular at the fair were shows of rescue operations following a road ac‑ cident, including presentations of airbag explo‑ sions. These shows concluded the conference on road safety in the Wielkopolska region that pre‑ sented solutions aimed at reducing the number of road accidents and road fatalities.

SAWO

Jubilee edition of SAWO – facts and figures The SAWO International Fair of Work Protection, FireFighting and Rescue Equipment is the most impor‑ tant forum for the presentation of state-of-the-art equipment and solutions related to health and safety in Poland. This year, the twentieth edition of SAWO attracted exhibitors from Austria, Belgium, Bulgaria, China, the Czech Republic, Denmark, France, Spain, the Netherlands, South Korea, Lithuania, Malaysia, Ger‑ many, Poland, Russia, Sri Lanka, Switzerland, Sweden, Great Britain and Italy, who showcased their offers on

the area of 9,500 m2. More than 206 companies, includ‑ ing 53 foreign businesses, presented personal protec‑ tive equipment, collective protective equipment, de‑ tectors and alarms, marking, first aid kits, fire fighter’s personal protective equipment and rescue equip‑ ment. The advantage of the fair was the presence of Polish and European industry leaders. For the first time Russian exhibitors associated in ASIZ – the Russian As‑ sociation of Designers, Manufacturers and Suppliers of Personal Protective Equipment – came to the Poznań trade fair. Visitors had a chance to become familiar with their offer and to take part in the Polish-Russian forum dedicated to personal protective equipment.

Institutions crucial for the subject of SAWO, such as the National Labour Inspectorate (PIP), the State Fire Ser‑ vice, the Technical Supervision Office (UDT), as well as the Central Institute for Labour Protection – National Research Institute (CIOP-PIB) were also present at the trade fair. Moreover, the trade fair was the place where the management and logistics division of the State Fire Service held their meeting.

SAWO took place under the honorary auspices of the Minister of Economy, the Minister of Labour and Social Policy, the Chief Labour Inspector and the Chief Mar‑ shall of State Fire Service.

Crowds at conferences The rich programme of additional events accompany‑ ing SAWO enjoyed enormous interest of profession‑ als from the work protection, fire-fighting and rescue industries. The conference halls were filled to the last corner. The National Labour Inspectorate invited the fair visitors to take part in the discussion on stress at work and ways of eliminating it and counteracting its negative effects which was held at the international conference entitled: “Occupational risk assessment – psychosocial factors. Best practices in EU member states”. Another conference, entitled “Safety of ma‑ chinery and equipment operation” was held as part of the European information campaign for 2010-2011 – “Healthy and friendly workplace. Good for you. Good for business”, implemented in Poland by the Central In‑ stitute for Labour Protection – National Research Insti‑ tute. Accidents at work were the subject of the follow‑ ing conferences: “Accidents at work and social aware‑ ness” and “Good H&S practices and accidents at work”, as well as “Safety based on good and bad practices”.

The fire fighters from the City Headquarters and the Province Headquarters of State Fire Service in Poznań performed special rescue shows with chemical and ecological emergency, high altitude rescue, road emergency and water rescue teams. They presented a simulation of a rescue operation after an earthquake.

There were also rescuers with dogs trained to look for missing people. In the special Rescue Education Area simulations of accidents and displays of rescue opera‑ tions were held. Each of the visitors could practice giv‑ ing first aid, as well as meet rescuers from Specialist Rescue Teams of the State Fire Service and talk to them about their work.

The specially prepared photo exhibition presented the operations of fire fighters in the area affected by this year’s earthquake. Also, high-altitude rescue op‑ erations with the use of rope access techniques were

demonstrated in the SAWO pavilion. The yard of the Poznań International Fair was dominated by the red colour of four-wheel exhibits, as fire engines and res‑ cue vehicles were displayed there.

Awards for the best Traditionally, prestigious awards were granted at the SAWO fair: Grand Prix and SAWO Gold Medals. The Minister of Labour and Social Policy, the Chief Labour Inspector, the Director of the Central Institute for La‑ bour Protection – National Research Institute and the Chief Marshall of State Fire Service gave Grand Prix and Gold Medals in the following categories: personal protection, rescue equipment and fire services equip‑ ment, fire protection, education and prevention, other technological products and solutions related to the subject matter of SAWO. The product that increases the safety of work and the efficiency of Voluntary Fire Brigades was awarded the Medal of the President of the Board of the Voluntary Fire Brigades Association in the Republic of Poland. Acanthus Aureus statuettes were also granted in order to praise the most attrac‑ tive trade fair stands.

by Monika Nawrocka

The next edition of SECUREX and SAWO is going to be held in April 2012 2/2010

21

TRADE FAIR REPORTS Unique fitness meetings

Successful finish of FIT-EXPO More than 5000 visitors, a 20% increase in the number of participants of the accompanying events of the FIT EXPO fair – just these two figures alone sufficiently confirm the popularity of the fitness industry in Poland. Managers and owners of fitness clubs and gyms, managers of sports centres, instructors, participants in fitness classes in clubs – they all could become convinced that FIT-EXPO is the greatest and most comprehensive meeting of the fitness sector in Poland, combining the exposition of novelties showcased by market leaders, conferences and workshops with training events.

T

– the manager of Wellness Management Ltd – on he organisers positively surprised the how the quality of services may give small clubs a visitors with novelties. The exhibitor ex‑ competitive edge over large ones. Another inter‑ positions were accompanied by 6 events. esting lecturer was Frank Noreiks – the manager of For the first time, especially for the AQUA Klub‑ IFAA Germany – who shared his knowledge on new ben convention, a swimming pool with a water fitness trends in Europe. Also Mark Slavin, Ph.D., an capacity of 100,000 litres was prepared in one American expert for 20 years engaged in the educa‑ of the exhibition pavilions. Apart from that, the tion and training activities in the fitness sector also trade fair saw the debut of the Speed Badminton shared his reach experience with the audience.

Park. Instructors and those passionate about ac‑ tive lifestyle could take part in both the EU4YA On the second day of the conference, a group International Fitness Convention and the activi‑ of 25 fitness instructors and managers took part ties and marathon of the Indoor in the first training course in Cycling Evolution Ride 2010 Poland devoted to fitness & powered by POLAR. The key wellness coaching. The par‑ The two-day Fitness Marevent for managers and owners ticipants received certificates keting Event conference of fitness clubs, gyms and sports confirmed with the signatures attracted more than 200 clubs was the Fitness Marketing of the course teachers and or‑ representatives of the secEvent conference. ganisers.

FIT-EXPO

tor, among them mostly the owners and managers of fitness clubs.

Fitness marketing secrets revealed The two-day Fitness Marketing Event conference attracted more than 200 representatives of the sec‑ tor, among them mostly the owners and managers of fitness clubs. The participants had an opportuni‑ ty to listen to several great presentations, including the inspiring lecture on the use of social media in the fitness sector delivered by Steve Jack – a recog‑ nised fitness coach, and the speech of Peter Brown

Water aerobics

An undoubtedly great attrac‑ tion of this year’s edition of FIT-EXPO was a two-day AQUA Klubben convention for which the whole pavilion was turned into a swimming pool with a water capacity of 100,000 litres and an area of 90 m2, equipped with showers, stage and stands. The fans of aqua fitness could take part in such classes as Aqua Box Dynamic, endur‑ ance training, Aqua Interval – the mixture of aqua cardio and aqua toning, water Nordic Walking and Aqua Step – exercises with the use of fitness steps fastened to the bottom of the swimming pool. The classes, giving the opportunity to have fantastic training under the watchful eyes of the best instructors, enjoyed a warm welcome from all the participants of the event, who promised that they were going to come to the next edition of the trade fair.

Explosion of euphoria

The EU4YA International Fitness Convention attracted hundreds of instructors and fitness fans. More than 600 people took part in this greatest training event

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Also this year, the EU4YA International Fitness Con‑ vention attracted hundreds of instructors and fit‑ ness-lovers. More than 600 people took part in the greatest training event run by the best Polish and foreign instructors, learning new choreographies and exercise sets. This year, the classes organised in the big hall and workshops were accompanied by training courses: Freestyler and WalkExercise. The

participants praised the high standard and empha‑ sized that the instructors were able to create an atmosphere of good fun.

Extreme cycling!

The greatest in Poland Indoor Cycling classes – Evolution Ride 2010 powered by POLAR – at‑ tracted nearly 100 fans of exercise cycles, who faced numerous challenges and discovered in themselves layers of energy that had never been aware of before. This year, famous master present‑ ers – Suzan Braun, Dan Valla and Mariusz Szew‑ czyk – cheered the participants to cycle to the rhythms of music remixed by the best DJs in the world. The culmination of the event was a 4-hour long marathon!

FIT-EXPO 2010 figures: • more than 70 exhibitors • the area of over 7 000 m2 • nearly 30 market novelties and premieres • more than 5000 visitors, including a nearly 20% increase in the number of participants in the accompanying events (among the trade fair guests were: managers and own‑ ers of fitness clubs and gyms, managers of sports centres, instructors, active partici‑ pants in fitness clubs’ classes) • over 40 accredited journalists

fitness.mtp.pl

Soares – a singer of an incredible voice and original looks, well known by all capoeira fans.

Competitions, distinctions and awards

Especially for the AQUA Klubben convention the whole pavilion was turned into a professional swimming pool of the total area of 90 m2 and a water capacity of 100,000 litres

Three in one For the first time at FIT-EXPO speed badminton tournaments and workshops were organised as part of the Speed Badminton Park. The event fea‑ turing a sport discipline that combines the best of tennis, badminton and squash, enjoyed a significant interest. Each participant of FIT-EXPO 2010 could test him or herself in this new sport discipline and meet the best players in Europe. The event was ac‑ companied by the Speed Badminton Tournament between Germany and Poland (the German team won) and practical workshops whose participants, trained by representatives of the German Speed Badminton Association (DSBV) could obtain speed badminton instructor certificates.

Fighting to Brazilian rhythms At the 2nd Explosao Festival, the best mestres coming straight from Brazil presented the secrets of capoeira – a fascinating dancing martial art. The organisers invited excellent mestres and Caroline

For the first time at FIT EXPO Fitness Marketing Awards were granted to promote unique market‑ ing actions related to the fitness sector. The com‑ petition jury awarded the following: fitness PURE clubs chain in the Fitness Clubs Chain category, Fitness&Wellnes Azik Club from Cracow in the Fit‑ ness Club with Passion category, the Body Life mag‑ azine in the Fitness Brand category, Reebok Univer‑ sity in the Marketing Fitness Project category.

FIT-EXPO is the festival of the whole fitness sector, including instructors and fitness presenters. The FIT. PL service in the TOP10 – the Most Popular Instruc‑ tor of 2009 in Poland awarded: Małgorzata Piłkarek from Gdynia, Marcin Sznapka from Świętochłowice and Tomasz Gancarz from Stalowa Wola. Apart from that, “Healthy Fitness Club” certificates were granted to “Magda” Fitness Studio from Zgorzelec, GKM „Aktywni” from Grajew and “Miasto Kobiet” club from Lublin.

Traditionally the best products show‑ cased at FIT-EXPO 2010 were awarded with MTP Gold Medals. Yet, not only products were appreci‑ ated at the fair but also the way of their presentation. Therefore, three stands that were the most successful in reflecting the marketing strate‑ gies of their companies were given Acanthus Au‑ reus Awards.

by Aleksandra Chilewicz

The next edition of FIT-EXPO is going to be held from 13 to 15 May 2011

MTP Gold Medals FIT EXPO: WELLNESS SYSTEM – a system of training management and supporting fitness/wellness club management, TECHNOGYM S. p. a., Italy, entered by : Towarzystwo Handlowe ”MATMARCO” Sp. z o.o., Warsaw • SUUNTO FITNESS SOLUTION – group heart monitoring, SUUNTO, Finland, entered by MEDICAST Sp. z o.o., Poznań • WALKEXERCISE treadmill aerobics, Italian Federation WALKING, Italy, entered by: POWER SPORT Tomasz Gancarz, Stalowa Wola • eSpinner® exercise cycle, STAR TRAC ®, USA, entered by HABERQ Sp. z o.o., Poznań • INSPIRATION TM STRENGTH weight training equipment line, STAR TRAC®, USA, entered by: HABERQ Sp. z o.o., Poznań

Acanthus Aureus FIT EXPO: Towarzystwo Handlowe MATMARCO Sp. z o.o. Warsaw, FEEL JOY Łodż, FITNESS PRO S.R.O., the Czech Republic.

2/2010

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TRADE FAIR REPORTS

www.expopower.pl

Energy industry trade fairs

Another recordbreaking edition The EXPOPOWER International Power Industry Fair, the GREENPOWER International Renewable Energy Fair and the AUTOMA International Fair of Robotics, Automatics, Control and Measurement Equipment are very important meetings for the representatives of the energy sector. This is confirmed not only by the figures showing how the trade fairs have developed, but also by positive opinions of the fairs participants. What were they like this year?

I

t seems that the fairs are continuing to grow.

Both exhibitors and visitors traditionally ap‑ peared in large numbers; there were also many novelties and professional debates. The May energy fairs can be hailed a success.

EXPOPOWER

Ten percent bigger For the fourth year the EXPOPOWER International Power Industry Fair has maintained a continu‑ ous growth trend. This year’s exposition occupied 3959 m2 and was 10% larger than the record-setting 2009 edition. During EXPOPOWER 2010, held under the motto of ”Power Industry of the Future – Future of Power Industry”, the latest power and electrical engineering solutions were showcased by 211 ex‑ hibitors and companies from 11 countries: Belgium, Belarus, China, the Czech Republic, France, Spain, South Korea, Germany, Poland, Great Britain, and the United States.

The exhibitors included leading power and elec‑ trical engineering manufacturers, distributors, and service providers, such as: ABB, Aniro, Apator, Efen, Elektromontaż Poznań, Elektromontaż Lublin, ENEA, Jean Mueller Polska, Hager Polo, Mikronika and ZPUE Włoszczowa. This year’s new feature was the Lighting Exhibition. For registered profession‑ als, who – just as last year – appeared at the fair in large numbers the admission was free.

It was the fourth time when experts from the elec‑ tricity and power industry met in Poznań. Over the past several years EXPOPOWER has become one of

A special guest of EXPOPOWER, GREENPOWER and AUTOMA was the honorary patron of the events – Minister of Economy Waldemar Pawlak

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the most important electrical power trade meet‑ ings in the country. The event is held under the auspices of the Minister of Economy and Chairman of the Parliamentary Group for Energy Issues An‑ drzej Czerwiński. The partners of EXPOPOWER are also the following industry organisations: the “Heat Engineering” Economic Chamber (IGCP), the Polish Chamber of Power Industry and Environment Pro‑ tection (IGEiOŚ), the Polish Chamber of Railway De‑ vices and Services, the Polish Electrical Association (PSE), the Polish Association of Power Transmission and Distribution (PTPiREE) and the Association of Polish Electrical Engineers (SEP).

the location of the first Polish nuclear power station, significant interest was raised by the “Nuclear Energy and Regional Economy” conference organised by the POLATOM Institute of Atomic Energy and the Marshal Office of the Wielkopolska Province. One of the topics discussed at the conference was the impact of nor‑ mally operating atomic power plants on the health of people and the environment, as well as the chances for the economic recovery of the region through the construction and operation of such plants.

The subject of nuclear energy was also present at the “Nuclear Energy Construction as the Polish Con‑ struction Industry Opportunity” conference, at which Polish engineers and construction companies that have executed nuclear energy investments in other Rich programme of events European countries (including Great Britain, France, An opportunity to acquire specialist knowledge, as Finland and Hungary) shared their experiences in this well as exchange views with experts from the electri‑ field. The conference was organised cal power industry, was provided by conferences and seminars, which The trade fair is a perfect by the Construction University Foun‑ were traditionally in abundance at opportunity to learn about dation, the European Institute for Construction Law, Poznań Interna‑ EXPOPOWER. Twelve specialist con‑ the latest products and tional Fair and the EURO-POL-BUDferences took place during the fair. technologies launched ATOM Cluster (under construction).

The Polish Electrical Power Forum, into the Polish market, held under the motto of “Conditions For the eighth time the Researchas well as the trends in for the development of the energy Technical Conference in the series market in Poland”, organised by the ”Low, Medium, and High Voltage the renewable energy Polish Association of Power Trans‑ Electrical Installations” was held, or‑ development. mission and Distribution (PTPiREE), ganised by the Association of Polish was addressed to the representa‑ Electrical Engineers (SEP), the Wielko‑ tives of power enterprises dealing with the produc‑ polska District Chamber of Constructing Engineers tion, distribution, transmission and trade of electrical (WOIIB) and Poznań International Fair. The motto of energy, as well as to consulting companies, research‑ this year’s edition of the conference was the “Com‑ ers and decision-making officials. The Forum consisted prehensive lightning protection of buildings in accor‑ of three thematic sessions: on the EU law concerning dance with the requirements included in the PN-EN power engineering, internal conditions in the Polish 62305 standards.” energy market and the impact of infrastructure on the Another conference was devoted to “Modern Connec‑ energy market. The “Energy-Saving in Lighting” con‑ tion Element Arrangements for Electrical Power Sys‑ ference, which accompanied the Lighting Exhibition tems.” The conference was organised by the Associa‑ concerned energy-saving lighting of roads, modern tion of Polish Electrical Engineers (SEP), the ABB com‑ railway lighting, energy-saving interior lighting, light‑ pany and Energoprojekt-Poznań and lasted two days. ing control and use, LED lighting, the use of LED for The Wielkopolska ICT Cluster, Poznań International Fair, variable message signs and traffic lights as well as the Polish Chamber of Power Industry and Environment modern supporting structures for lighting. The confer‑ Protection (IGEiOŚ) and the City of Poznań organised ence was organised by the Association of Polish Electri‑ the “Electrical Power – Information Technology – Inno‑ cal Engineers (SEP), the Wielkopolska District Chamber vation” conference, which was devoted to the follow‑ of Constructing Engineers (WOIIB) and Poznań Inter‑ ing topics: ICT infrastructure and integrated network national Fair. Due to the current public discussion on monitoring systems, integrated systems of automatic

greenpower.mtp.pl • www.autom.pl

MTP Gold Medals

meter reading (AMR, AMS), SMOA Devices – a system of energy monitoring and management in premises and extended networks and computer systems, the use of measuring devices in the systems determining discounts for clients if they receive electrical power of wrong quality parameters, intelligent measurement and control in power networks on the example of projects for solar and wind farms, the development of IT systems for power companies, taking into account the concept of intelligent networks and the impact of computerisation of the power industry on the creation of a single European power market.

GREENPOWER

Green side of power Nearly 10,000 people from all over Poland saw the of‑ fers of the exhibitors of the GREENPOWER International Renewable Energy Fair. The event organised by Poznań International Fair and the Polish Economic Chamber of Renewable Energy (PIGEO) was held under the honor‑ ary auspices of the Ministry of Economy.

The GREENPOWER 2010 exposition was devoted to wind, water, solar and geothermal energy, solid and liq‑ uid biofuels, biogas and energy-efficient technologies.

“Most of the exhibitors of the second edition of the trade fair were companies offering technologies and devices for the production of biogas and biomass, and generating energy from these two sources. There were also manufacturers and distributors of solar collectors and heat pumps,” says manager of GREENPOWER 2010 Joanna Kucharska. Nearly 80 companies from Poland, China, Denmark, France and Germany presented their offers on the exhibition area of 1300 m2.

EXPOPOWER: MV/LV transformer station, type STLm -4,8/2,6b, Elektromontaż – Lublin Sp. z o.o., Lublin • BKT-3f capacitor battery to compensate asymmetric loading, TWELVE ELECTRIC Sp. z o.o., Warsaw • Spun cast concrete pole, type EMS 13,5/31 kN with a steel head used to connect to the foundation, WIRBET Spun Cast Concrete Pole Production Company JSC, Ostrów Wlkp. • Intercom and video intercom system, series DX5100, Grupa Techniczna CODI, Warsaw, entered by: ZAMEL Mechanics and Electronics Company, Pszczyna • ODRA 36 SN switchgear system, ZPUE ELEKTROMONTAŻ POZNAŃ SA, Poznań, entered by: ELEKTROMONTAŻ POZNAŃ SA, Poznań • SCADA/ EMS SYNDIS RV system, MIKRONIKA R&D Microprocessor Automatic Systems Cooperative, Poznań • KS...Z, KS....W compact transformer stations type series, WILK Innovative Constructions Company, Krzyż Wlkp. • Small-size concrete transformer station MBST 20/400K, Kalisz Energy Company], Kalisz • ESN series medium voltage electric pole solutions, ELMONTER – Oświetlenie, Zagórów

New solutions in the utilisation of energy from renew‑ able sources were presented both at the exhibitors’ stands and at the seminar forum of GREENPOWER con‑ sisting of six thematic blocks: Sun, Earth, Water, Wind, Biomass and Biogas. Experts present at the stand of the Polish Economic Chamber of Renewable Energy (PIGEO) provided detailed information on the subject of particular green energy sources and the possibilities of financing projects utilising them.

Acanthus Aureus EXPOPOWER: ELEKTROMONTAŻ Poznań SA, Poznań, APATOR SA, Toruń, Zakład Mechaniki i Elektroniki ZAMEL Sp. j. I. W. Dzida, K. Ładzińska, Pszczyna, ENEA SA, Poznań, HAGER POLO Sp. z o.o., Tychy, ELKOMTECH SA, Łódź, ABB Sp. z o.o., Warsaw ENERGOBUD Leszno Sp. z o.o. Energetyka Poznańska Przedsiębiorstwo Usług Energetycznych [Poznań Energy Company], Lipno, Automatic Systems Engineering Sp. z o. o., Gdańsk, TREND GLASS Sp. z o.o., Radom, PKP ENERGETYKA SA, Warsaw, MIKRONIKA Badawczo-Rozwojowa Spółdzielnia Pracy Mikroprocesorowych Systemów Automatyki, Poznań • AUTOMA: LENZE POLSKA Sp. z o. o., Katowice • GREENPOWER: PGE Renewable Energy JSC, Warsaw, MOSTOSTAL WARSZAWA SA, Warsaw

GreenMajPower This year’s GREENPOWER included a new educa‑ tional event for youth – GreenMajPower – an idea to spend a May weekend with renewable energy and an interesting programme, which enabled young people to learn about the subject of renew‑ able energy in an innovative form and from the best professionals in the country. The Renewable Energy Sources University, which was organised as part of the project, was aimed to show what renew‑ able energy is, what possibilities it gives and why using it is so important.

AUTOMA

Automatically better The AUTOMA International Fair of Robotics, Auto‑ matics, Control and Measurement Equipment was held for the second time. The exposition was at‑ tended by 10,000 people. It was a great opportunity to learn about the latest solutions in the field of in‑ dustrial automatics.

More than 40 companies presented their offers at the fair, among them: a leading industrial robots manufacturer in the world – Fanuc Robotics, a leader in the field of motive power engineering – LENZE, a key provider of open automatisation systems based on PC-based control systems – Beckhoff Automa‑ tion, and experts in the field of industrial automatics components – WObit and OEM Automatic Polska.

Record at AUTOMA 6.20 m – that was the length of the RoboSnake module robot assembled during the fair. It was the longest robot of this type in the world. The record set at the fair will be entered into the Guinness Book

of Records. The robot was built of modules that had been sent to schools and bought by private people.

The modules were provided by the WObit compa‑ ny, which was the organizer of the whole event. The aim of the event was to stimulate the imagination of young constructors. Each one of them had total freedom when it came to equipping his or her mod‑ ule and designing its appearance and functionality.

Packaging and palletisation academy The Wikpol company in cooperation with Fanuc Robotics organised a specialist seminar called “Packaging and Palletisation Academy”, held at the AUTOMA fair. During the seminar new products of Fanuc Robotics were showcased along with the of‑ fer of Wikpol in the field of creating pallletisation lines with the use of industrial robots. You could also learn about palletisation application with the use of an R2000iB industrial robot of the Fanuc Robotics company.

by Tomasz Wojciechowski

The next edition of EXPOPOWER, GREENPOWER and AUTOMA is going to be held from 24 to 26 May 2011 2/2010

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TRADE FAIR REPORTS

Design and architecture fairS

European design On May 30 the second edition of arena DESIGN – a project dedicated to design and architecture came to an end.

The event was an opportunity to meet Polish and foreign designers, industrial design experts and entrepreneurs aware of the crucial role of design in business strategies. At the same time as arena DESIGN the premiere edition of the moodFORM Design Fair took place.

A special guest of arena Design was Karim Rashid, one of the most creative designers of his generation.

More than three thousand designs implemented for production, more than 300 awards and distinctions, work in more than 35 countries – all this contributes to the legend of Karim Rashid as a designer.

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POZNAŃ FAIR MAGAZINE

T

he opening ceremony was attended by Karim Rashid himself. The legendary de‑ signer’s lecture entitled ”Design Changes the World” attracted crowds of listeners and trig‑ gered a discussion about the role of design in business and the possibilities of implementing innovative design strategies in Polish compa‑ nies. Participants of the event could also admire Rashid’s designs. The exposition included Bite Me armchair and Baby Bite stools (resembling characters from animated cartoons with their original shapes) produced by xO DESIGN, and the NUTOPIA collection designed for luxury hairdressing studios. With its futurist shapes and vivid colours, the collection refers to the past POP culture.

The star of the second day of the event was Li Edelkoort. The woman dubbed one of the 25 most influential people in the world of fashion

by TIME Magazine, an expert on design and rec‑ tor of the world’s best design school – Design Academy in Eindhoven, gave a lecture entitled: ”We are a family: design and lifestyles for the fu‑ ture,” prepared especially for the visitors to arena DESIGN. Many other renowned experts and designers from all over Europe gave their lectures at the event (the guests included Beata Bochińska, Christer Ericson, Rolf Sachsse, Daniel Klapsing and Wim Marseille). An attractive part of the fair pro‑ gramme included panel discussions divided into three sections. The panel devoted to design was held on May 27, the panel dedicated to design management was organised on May 28 and the discussion focusing on the contemporary design education system took place on May 29.

arena DESIGN

TOP DESIGN award Competition TOP DESIGN award Competition promotes in‑ novative design solutions and companies that invest in good design. The jurors headed by Paweł Balcerzak, Vice-President of the Associa‑ tion of Industrial Designers (SPFP) selected 33 products that, in their opinion, best reflected the norms of contemporary design when it comes to appearance, innovations, functional‑ ity and quality.

The TOP DESIGN awards 2010 were granted in six categories: • in the Office Space thematic group: FAN 10H reception armchair entered by: PROFIm sp. z o.o. produced by PROFIm sp. z o.o., designed by Piotr Kuchciński

www.arenadesign.pl • www.moodform.pl

Once again Poznań became the capital of design. The events organised as part of arena DESIGN were received very positively both by designers and architects, and the wide audience. This year’s event was attended by nearly 8,000 people.

• in the Bathroom – Wellness thematic group AXOR wash bowl entered by Hansgrohe Sp. z o.o. produced by Hansgrohe Sp. z o.o., designed

by Patricia Urquiola • in the Lighting thematic group MARGOT lamp entered by BYMORRITZ produced by BYMOR‑ RITZ, designed by: Bram van Stockim • in the Industry and Medicine thematic group Delight Click ‘N’ Charge sex toy entered by Fun Factory GmbH, produced by Fun Factory GmbH designed by Heinrich Maria Brüggemann • in the Furniture and Interior Design Acces‑ sories thematic group the winner was: Giant Wood digital print entered by Schattdecor AG produced by Schattdecor AG, designed by Schattdecor AG design department • in the Household Space thematic group Pook Pook collection entered by Vox Industrie S.A.

produced by Vox Industrie S.A. designed by Michał Biernacki

Exhibitions and accompanying events Numerous exhibitions were held as part of this year’s event. They presented works both by ex‑ perienced and highly appreciated designers and by young debutants. You could see, for instance, “Serwantka” by Karolina Tylka, previously shown in Milan and MobiUse – a biodegradable chair resembling egg containers designed by Jan Kochański for mass events.

Interesting exhibitions were prepared by PG13, a group of young designers led by Tomek Ry‑ galik. They presented an experimental furniture creation process. “Weranda” monthly organised PROECODIZAJN exhibition devoted to environ‑ mentally conscious design. moodFORM

Premiere moodFORM arena DESIGN was held simultaneously with the first moodFORM Design Fair. This new ex‑ hibition is addressed to those interested in the latest design trends and practices. Its aim is to draw attention to – often unique – forms and shapes that exist in the human’s environment.

They can be found in almost all spheres of life, because – as it is claimed by renowned design experts – “everything is design.”

Representatives of various sectors presented their offers at the fair. The exposition included both modern solutions in interior decoration or bathroom furnishings and new ideas for brand creation.

Panel discussion dedicated to the design management was held as part of arena DESIGN fair

Other interesting events included a mar‑ ket launch of NOTI COLORS BY DESIGNERS GUILD, a new line of furniture presented at the moodFORM Design Fair and the latest Studio Line collection of vase designs presented by Rosenthal.

The exhibition area was divided into three spe‑ cial zones: AT HOME kitchen & bathroom • lighting • fur‑ niture • finishing accessories • at a table • home appliances and electronics • decorative fabrics • wall decoration systems • fashion • for children • “funky food” OUTSIDE cars • public space arrangement • real estate designs – houses, flats • city design – graphical information system BE FREE sailing and water sports • sports equip‑ ment • computer equipment • mobile phones AT WORK office • website design • visual com‑ munication • machinery

by Anna Adamska

The next edition of arena Design and moodFORM is going to be held from 2 to 5 June 2011 2/2010

27

TRADE FAIR REPORTS

www.homedecor.pl

Interior Design and Home Furnishing FairS

Everything for the interior The May edition of the HOME DECOR Interior Fair was the first edition of the fair organised in a changed form. This year HOME DECOR turned into a strictly business event. The fair was accompanied by the LUMINEXPO Lighting and Light Technology Exhibition, at which the latest internal and external lighting solutions were presented, along with light sources and lighting components and accessories.

T

he invitation to take part in HOME DECOR was addressed to professional clients (including retailers, wholesal‑ ers, representatives of commercial chains), as well as to designers, architects and devel‑ opers. During the fair they were able to see the rich offer of manufacturers and service providers operating both in the furnishing industry and in the interior design industry.

Traditionally, the trade fair featured textiles, decorations, interior design services and room equipment. What was new was the offer related to bathrooms, home spas and floor and wall finishes.

HOME DECOR

Lectures and workshops Both the “hosted buyers” programme and a possibility of multimedia presentation of a company in the “speaker’s corner” space arranged at the Etno TRENDY exhibition en‑ joyed great interest. A special guest of the “speaker’s corner” space was Ewa Minge – a successful designer well-known both in Poland and abroad. Her lecture on “Fashion, art and business in relation to interiors”

aroused great interest among the trade fair visitors and attracted a wide audience of those willing to learn about new solutions in the interior design market. On the second day of the fair the “speaker’s cor‑ ner” space belonged to Marek Borowiński, Ph.D., who ran all During the three day-workshops on modern days of the fair the commercial space arrangement HOME DECOR figures exposition was facilitating the increase in sales.

This year’s HOME DECOR, mak‑ attended by almost The participants in the work‑ ing its debut in the new form, 6,000 professionals. shops had a unique opportunity attracted about 200 exhibitors – to acquire professional knowl‑ nearly twice as many as last year. edge on the psychology of sales Among the exhibitors there and Visual Merchandising. were about 50 foreign companies. During the three days of the fair the exposition was at‑ tended by almost 6,000 professionals.

Ethnic inspirations The central point of this year’s HOME DECOR LUMINEXPO was the 400-metre large Etno TRENDY ex‑ hibition, which included furniture, window and bed decorations, accessories, textiles, Even more light bed linen, towels and other interior fur‑ Once again the LUMINEXPO Lighting and nishing products inspired by ethic and folk Light Technology Exhibition was held dur‑ motifs. The exhibition, addressed to traders, ing HOME DECOR. It featured the latest so‑ owners and employees of interior furnishing lutions in the area of internal and external shops, was very popular among both the ex‑ lighting, light sources and lighting com‑ hibitors and professional attendants. ponents and accessories. The exhibition was visited mostly by professional clients, including representatives of super and hy‑ permarkets, commercial chains, internet shops offering interior furnishing products, purchase departments of hotel chains, res‑ taurants and developers, as well as retailers (shop owners). There were also designers (interior design studios, interior architects, product designers, individual designers, art‑ ists, employees and students of Academies of Fine Arts) as well as developers. Their presence confirmed that LUMIEXPO is an event worth visiting, as it features novelties and market premieres that often set trends in the industry.

On the second day of the fair the “speaker’s corner” space belonged to Marek Borowiński, Ph.D., who ran all day-workshops on modern commercial space arrangement facilitating the increase in sales

28

POZNAŃ FAIR MAGAZINE

by Anna Adamska

The next edition of HOME DECOR and LUMINEXPO is going to be held from 1 to 3 June 2011

shoes.mtp.pl

Fair of Shoes, Leather and Leather Goods

MTP Gold Medals

Trend setting trade fair The spring edition of the BTS Fair of Shoes, Leather and Leather Goods took place in May. It featured the latest collections for the autumn and winter season of 2010/2011.

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he trade fair exposition was divided into two thematic areas – Trend and Tech – featuring market novelties and trade fair premieres, including collections of footwear, leather clothes, goods, as well as leather, compo‑ nents, footwear and leather accessories, and ma‑ chines and technologies for the shoe and leather industry of more than 80 brands.

Over 533 professionals attending the trade fair could see the offers prepared by exhibitors from such countries as Poland, Italy and Portugal. BTS consisted of two days of business meetings, con‑ tractions of ready collections of footwear, clothes and accessories, as well as a platform of educa‑ tion and experience sharing.

BTS

Industry know-how The attention of visitors professionally related to the shoe and leather industry was drawn by the training part of the trade fair programme. Specialist seminars and lectures of experts were a source of industry know-how on shoe fashion trends for the autumn and winter season of 2010/2011 for both traders and manufacturers. They also gave practi‑ cal advice and tips on how to hold sales talks with difficult clients and how to efficiently sell footwear in a modern shoe salon. The seminars were held in a special “speaker’s corner” area.

Another occasion to exchange ideas, opinions and experiences on the present and future condi‑ tion of the industry, as well as on the directions at which the trade fair should develop was the industry meeting organised on the first day of the trade fair by the Polish Chamber of the Leather Industry (PIBS).

by Marzena Banasz

The next edition of BTS is going to be held from 31 August to 2 September 2010

BTS: PORTO Cow leather fancy goods, Zakład Garbarski [Tannery] s.c. H. Adamczak, A. Kucharczyk, Radom • Hygienic pads for trying on footwear, PPU ANDER PANTYHOSE & STOCKINGS, Tarnowskie Góry • Kindergarten children’s shoe, model 22-3040, REN BUT Sp. z o.o., Warsaw • Men’s sports shoe, model 901, ŁUKBUT Sp. z o.o., Łuków • BEAUTY of 50’S Women’s winter shoe collection, the Technical University of Radom, Faculty of Materials Science and Technology, entered by: Department of Design, Footwear Technology and Clothes, designer: Urszula Olszówka • YOU CAN DANCE Women’s shoe collection, the Technical University of Radom, Faculty of Materials Science and Technology, entered by: Department of Design, Footwear Technology and Clothes, designer: Tatiana Bernat