Poznan Fair Magazine - 4/2009

POZNAŃ FAIR MAGAZINE

4/2009 ISSN 0860-0023

pfm

F A I R S M A R K E T OPINIONS

Międzynarodowe Targi Poznańskie

We wish you

a Happy New Year 2010 Poznań International Fair

Many plans for the new year I nterview with dr Andrzej Byrt, President of the Board of MTP

E U funds support Polish entrepreneurs

[18-19]

Trade fairs in the first quarter 2010

[1]

Międzynarodowe Targi Poznańskie Poznań International Fair

What’s worth knowing

[2-17]

Many plans for the new Interview with dr Andrzej Byrt President of the Board of the Poznań International Fair

we have all learnt from the previous great economic crash six years ago, in 2003, when many trade fairs organizers simply disappeared from the market.

What was the attitude of the exhibitors of Poznań International Fair to the economic downturn?

Since 2009 was such a difficult year for the economies of many countries, I must ask you: what was the year like for Poznań International Fair?

We wish you a Happy New Year 2010 with all the prosperity, fruition of projects and professional successes

Editors

2009 was a year of an economic downturn in Poland, but still, the situation in Poland was a positive contrast to what was happening in all the other European countries, where the economic development not only slowed down but broke down, which was shown by negative gross domestic product indicators. As we know, Poland, though with difficulty, recorded a growth of the GDP by 1.7 per cent in the third quarter. Trade fairs always reflect the economy, so all the fair organizers in Poland were badly affected by the crisis year. Poznań International Fair went through this period in a relatively good condition. We have been generating a profit this year, which is a very good piece of news for the shareholders and owners of MTP, although as far as our operational activity is concerned, i.e. the organization of events and trade fairs, we have experienced a 6-7 per cent drop in the number of exhibitors and the amount of space rented for events. Nevertheless, as a result of certain anticipating measures taken earlier to improve the management and reduce the costs, we will report the profit I mentioned earlier. Other trade fairs in Poland experienced much greater difficulties throughout that period, but I think they will all be fine. This is because in Poland

The exhibitors at the trade fairs held in the first six months of 2009, like the participants of the BUDMA fair, for example, who had decided to participate in the event back in the time of prosperity, obviously turned up at the fair. The closer we were to the end of the year, the stronger enterprises reacted to the visible downturn. What is interesting, however, is that what dropped was not the number of enterprises but the amount of space they rented. We also experienced a nice surprise when it appeared that all the new events advertised in 2009, such as BAKEPOL, which was held for the second time, were even more popular with regards to the number of participants than previously. In general, the closer we were to the end of 2009 the more optimistic the market reaction was. For instance, at the latest POLEKO fair – the greatest ecological fair in this part of Europe – the number of professional visitors was by as much as 80 per cent larger than last year. The number of nearly twice as many visitors as last year confirms the role of the fair as an essential intermediary between two forces – demand and supply, but – most importantly – it translates into the satisfaction of our exhibitors. As a result, only until today, many leading companies in the market have already declared the willingness to take part in the fair next year, which lets us hope that the fair in 2010 will be even bigger.

What is the direction in which Poznań international Fair is going to develop in 2010? What new events are you planning to include in your offer?

Apart from trade fairs that have been organized for many years and enjoy a high reputation in oth-

IN THE ISSUE WHAT’S AHEAD

year

BUDMA i BUMASZ Comprehensive look..................................2 AQUAZOO and Angling Fair Big and small fish.....................4 Polagra-PREMIERY and PRO-HORTI Four days of modern agriculture..................................................5 MEBLE POLSKA New contract zone..........................................7

er countries and among foreign exhibitors, our calendar of events for 2010 includes new events, which often respond to the needs of the market. In 2010 we are planning to start the preparations to as many as 12 new events. Some of them are going to be held in 2010, but some will have to wait for their premieres until the beginning of 2011.

It is hard to present the whole trade fair calendar in a short interview. However, I would like to say a few words about the events that are going to open the new exhibition year.

The January BUDMA fair is going to be held in 2010 for the 19th time. With each new edition the fair changes and becomes more attractive. This time it is going to be held under the motto of sustainable construction and is going to be accompanied by other fairs of the industry sector – CBS Sports Facilities, Amenity Areas, Wellness & Spa, the BUMASZ International Fair of Construction and Road Building Machines, Vehicles and Equipment and the GLASS Glass Industry Fair.

In February, at the POLAGRA-PREMIERY International Fair of Agricultural Mechanization, we are going to host the representatives of the agricultural industry.

The upcoming third edition of the fair will include a couple of new proposals. Apart from the premieres of agricultural machinery and technological innovations of international brands necessary to run an economical and modern farm, the scope of the exhibition has been extended by a professional offer of producers and distributors offering products that are essential for running a business activity in the field of gardening, orchards and protected crops. I can already say that the Polagra PREMIERY fair – the greatest hall exhibition of agricultural machinery in Poland – will be our great success. This is confirmed by a greater than previously number of exhibitors who have already declared that they would participate in the fair, larger space the exhibitors are willing to rent and bigger stands they want to construct. All this proves that the agricultural industry is in a good condition and is counting on a visible improvement of the economic situation, and that the inflow of EU funds into Poland is efficiently invested by the Polish agricultural industry.

This year we are also going to change the forms of some of our best hit trade fairs, which are well-known among their participants. For example, the 2010 edition of the MEBLE POLSKA Furniture Fair is going to be held in an innovative form which we have called “New contract zone”. We would like to put more emphasis on attracting traders from abroad and the fair itself

is to serve the purpose of regaining the export power of Polish furniture manufacturers, who have been particularly affected with the economic breakdown in the countries of their western clients this year.

Yet another change in our trade fair activity is going to be an increased role of congresses and symposia, which in 2010 are going to be even bigger and more spectacular than those which have been taking place at our premises so far. The number of such events carried out by MTP has been increasing exponentially for four years.

As far as the activity of Poznań International Fair in this field is concerned, let me just mention the COP-14 congress organized in December 2008, this year’s International Convention of Jehovah’s Witnesses, with 22 thousand participants, or the 32th European Youth Meeting, with 30 thousand participants. All this has been appreciated and MTP is now invited to organize events of great importance. For instance, MTP and the government of the city of Poznań takes part in a contest whose winner will organize the second World Youth Olympic Games in 2014. I am glad to say that we have already beaten several dozens of rivals and got to the final round of the contest.

Organizing such events for thousands of participants is an enormous organizational and logistical challenge, but we are perfectly prepared to do that and the existing infrastructure of MTP gives us great opportunities to organize varied, cultural, social or even religious events for masses.

Last year, at the premises of MTP, the construction of new pavilions and the reconstruction of the existing ones were still in progress. Are there going to be more such works in 2010?

2010 is going to be the year of investments. We are going to start the construction of the greatest exhibition hall in Poland – hall 6B. At the same time, we are going to commence preparatory works for the construction of the new Congress and Symposium Centre and the new Promotion Pavilion, whose construction is going to correspond to the existing building of the Fair Centre and the Eastern Entrance.

In the case of the new pavilion, the designing works have already been completed and we are now commencing the works necessary to start the investment.

Thank you for the interview.

Interview by Halina Buczkowska

NEXT SEASON, BODY STYLE, FAST FASHION, TEX-STYLE, INTERMASZ Technology hand In hand with trends.........................................8 EDUCATION FAIR, Books for Children and Young People World of books and knowledge..............10 POZNAŃ MEDIA EXPO The media world in Poznań ..............11 EURO-REKLAMA: Digital Printing Expo, Visual Expo Three days of talks on marketing ..............................................12 SALMED Fair of medical market leaders...................................13 Poznań Optical Exhibition Exhibition in good frames........13 MOTOR SHOW Stylish come back . .........................................14 LOOK and beautyVISION Spring at LOOK and beautyVISION fair.......................................15

TRADE FAIRS ABROAD

Paszport to export – interview with Filip Bittner, manager of the project of Polish trade fair exhibitions abroad......................................................16

LEADERS SPEAK OUT....................................................18 TRADE FAIR REPORTS Multimedia and entertainment fair Show for 30 thousand players....................................................20 Tourist fair 20th edition has ended.........................................21 Fair of saling and water sports Fair under sail . ................22 Hotel equipment trade fair Succesful INVESTments..........23 Model making exhibition Hobby for children and adults....................................................24 Stone industry fair Beauty of stones discovered..................25 Ecology and municipal technology fairs Green fair for self-governments and industry...........................26 Fair for self-governments GMINA focused on new solutions..............................................27 Art and craft festival Shopping for Christmas . ...................28 Horse riding equipment trade fair Real sport emotions....................................................................28 POZNAŃ FAIR MAGAZINE 4/2009 (320) An official magazine of the Poznań International Fair. Issued since 1959.

Editor in chief: Halina Buczkowska Editorial board: MTP PR team Graphic design: PressEnter Photos: Aneta Burda-Kamińska, Grzegorz Krykwiński, Marian Melanowicz, Piotr Piosik, Dana Puciłowska, Marek Zakrzewski, Tomasz Żmudziński, MTP archives Pre-press preparation: PressEnter Print: MTP Printing House

Submitted for print: December 2009 Editorial office: Głogowska 14, 60-734 Poznań, Poland Publisher: Międzynarodowe Targi Poznańskie Sp. z o.o.

Głogowska 14, 60-734 Poznań, Poland phone +48 61 869 20 00 fax +48 61 869 29 99 e-mail: info@mtp.pl, www.mtp.pl

WHAT’S AHEAD

BUDMA

BUMASZ

International Construction Fair

International Fair of Construction and Road Building Machines, Vehicles and Equipment

Comprehensive look In January, the construction industry is going to dominate the premises of Poznań International Fair. The BUDMA International Construction Fair, which is the greatest professional fair of technologies and materials for the industry in Poland and New Europe, the BUMASZ International Fair of Construction and Road Building Machines, Vehicles and Equipment, the CBS – Sports Facilities, Amenity Areas, Wellness & Spa, and the GLASS Glass Industry Fair are all going to be held at the same time.

BUDMA

Sustained BUDMA Sustained development is one of the most important and the most current trends in all the areas of human activity and economy. Therefore, the motto of the upcoming, nineteenth edition of the BUDMA fair is: ”Sustainable construction – economy, ecology, human”. The BUDMA fair exposition and programme are going to concentrate around building materials that are safe to people and environment-friendly, technologies ensuring high energy efficiency, as well as comfort and functionality of a building, minimizing at the same time the negative effects the construction could have on the natural environment, and on harmonizing building designs with the landscape and the cultural context of the surrounding area.

The January construction fair in Poznań involves about 1500 leading manufacturers and distributors gathered in the space of about 40,000 m2. The motto of sustained construction is going to be both the subject of the fair exposition and the leading theme of the accompanying events. Among the solutions presented at the fair there will definitely be many novelties and newly-launched products. The year 2010 means for BUDMA extending its thematic scope. The exposition that used to focus mostly on solutions for the residential housing sector has now been complemented with the rest of the construction industry sectors, including road construction. During the nearest edition of the fair, the exhibitors’ offers are going to be divided into the following sections: residential housing, social infrastructure and public building sector (foundations, walls, insulation products, windows, doors, roofs, wood, stone, chemicals, tools) industrial building (floors, steel constructions, halls) road construction (planning, geotechnics, aggregates, surfaces, road infrastructure).

2

POZNAŃ FAIR MAGAZINE

Ecological expositions One of the innovative projects of the BUDMA 2010 Fair is the Passive Construction project, involving the presentation of innovative building materials and technologies. The exhibition is going to be accompanied with a two-day programme of seminars and workshops called the Passive Construction Forum. Passive houses are the latest generation of energy-saving buildings. They are structures combining a comfortably warm interior with extremely low demand for heat. In order to heat 1 m2 of such a house you need less than 1.5 liter of fuel oil or 1.5 m3 of natural gas a year. Replacing an old building with a passive one means reducing the demand for heating energy by up to 90% and the CO2 emission – by more than 90%.

There is no turning back from passive construction. According to the resolution on the Action Plan for Energy Efficiency issued by the European Parliament in 2008, from 1 January 2013 the passive construction technology will be the only one allowed in the European Union.

A model house meeting requirements for sustainable construction is going to be built at the fair. The building will be eco-friendly, ergonomic, powered by renewable resources, environment-friendly and at the same time ensuring a comfortable rest and healthy living conditions for the residents. The design will combine traditional elements with state-ofthe-art technology.

At the same time, a growing interest in the wood building technology has become an inspiration for the organizers of the Village of Wooden Houses exposition, which is going to feature examples of state-of-the-art solutions used in wood construction. Model wooden houses built using different technologies are going to await visitors in the main square of the MTP grounds, one of such constructions being a timber framed house developed under the patronage of the Wooden House Association.

Platform of meetings and education The rich programme of the BUDMA fair provides a special opportunity for meetings and for the exchange of experiences among professionals from the construction industry, as well as being a valuable source of knowledge on the latest trends in the construction sector. Seminars and other events have been prepared with a view to particular groups of visitors, so there are going to be: Civil Engineering Day, Urban Planning Day, Polish Roofer’s Congress, or Architecture Day. The programme of accompanying events is very interesting and every attendee will find something for him or herself in it. Speaking of attractions, the renowned expert on public space design Professor Jan Gehl from Denmark has already announced that he will take part in Architecture Day. On the first day of the fair construction professionals are also going to hold a debate on the sustained development policy in the construction industry. Detailed information about the programme of events can be found at www.budma.pl

19-22.01.2010

CBS

GLASS

Sports Facilities, Amenity Areas, Wellness & Spa

Glass Industry Fair

Violetta Pastwa manager of the BUDMA fair Changes in construction technologies prove that sustainable construction is not just a temporary phenomenon but a steady and increasingly popular trend, which is partly a result of growing energy costs and partly an answer to the demands of the more and more ecologically aware society.

This year’s BUDMA fair is going to be a good opportunity for thousands of visitors to learn about the latest solutions in the industry.

SPORTS CONSTRUCTION CENTRE

Sports Facilities and Amenity Areas The CBS – Sports Facilities, Amenity Areas, Wellness & Spa exhibition – a joint enterprise of the Polish Club of Sports Infrastructure and Poznań International Fair – is going to be held for the fifth time. At the CBS stands, manufacturers and distributors of the sports and amenity construction industry, as well as producers of building materials, technologies and equipment used in sports, leisure, tourist, wellness and spa facilities are all going to showcase their products and the latest achievements in the areas of materials, technologies and construction solutions. The CBS exposition is going to be complemented by meetings run by experts and practitioners in the field of sports and leisure infrastructure. Participants in the events will definitely acquire knowledge nec-

essary for planning construction investments.

At the information and consultation desk, open at the stand of the Polish Club of Sports Infrastructure, both the exhibitors and the fair visitors will be able to obtain free advice on issues related to planning, organizing and participating in tenders, financing, designing, constructing, equipping and managing sports and leisure facilities. Model examples of such facilities will be available to see at the “Builders of Polish Sport” exhibition, which will include presentations of winners of the “Medal-Winning Company” Competition and holders of the “Builder of Polish Sport” Statuettes.

BUMASZ

Every two years: machinery, vehicles and equipment The BUMASZ International Fair of Construction and Road Building Machines, Vehicles and Equipment, taking place every two years, constitutes the full presentation of modern technologies of building and road machines, vehicles and construction equipment. The exhibitors’ exposition is going to be accompanied by a number of meetings. What is worth attending is a seminar on work safety in the construction industry which will discuss issues related to various threats and their influence on accidents in building industry as well as work safety management in construction companies. Apart from that, another interesting event seems to be a presentation on the main problems and possible changes concerning the construction and use of scaffolds for small buildings.

by Tomasz Wojciechowski, Natalia Filipiak

www.budma.pl • www.bumasz.pl • www.cbs.mtp.pl • www.glass.mtp.pl

Glass

Glass as a perfect material The GLASS Glass Industry Fair 2010 is a new proposal of Poznań International Fair, which developed from the GLASS & STONE Fair last organized in 2008. Through presenting unusual uses of glass products, the fair is creating fashion for glass as an environment-friendly material of numerous applications, so desirable in the Polish market.

The exposition of the fair exhibitors offering machines, devices, tools, technologies and raw materials, and services for the glass industry will definitely be interesting not only for manufacturers of glass elements, glass factories and glassworks, but also for constructors, architects and interiors designers, as well as the scientific circles. A great attraction of the fair will undoubtedly be a presentation of a bridge of cold bent glass, made in Germany.

by Natalia Filipiak 4/2009

3

WHAT’S AHEAD

29-31.01.2010

AQUAZOO Fishkeeping Exhibition

Angling Fair

Big and small fish Barbara Vogt manager of the Angling Fair and AQUAZOO

The Angling Fair and the AQUAZOO Fishkeeping Exhibition are first of all meetings of hobbyists, both those experienced, for many years devoted to the hobby and having great expertise, and those who only start their fantastic adventure with the underwater world.

The Poznań Angling Fair has always been extremely popular and famous for its wonderful atmosphere. We are confident that also the nearest edition will be a gathering of anglers from all over Poland and an opportunity to meet interesting and popular people, and that many newcomers will find there a passion for a lifetime.

AQUAZOO is also a meeting of true hobbyists and at the same time an opportunity for them to present various faces of fishkeeping. More and more often an aquarium becomes an aesthetic, decorative element of an interior.

The Fishkeeping Exhibition will definitely be a feast for the eyes of all the visitors, as they will be able to see beautiful fish, luxuriant plants and unusual aquaria.

Angling Fair

Start of angling season Angling is a large-scale industry. It involves huge capital and a great number of people – customers, manufacturers, importers and traders. It is these people who at the beginning of every second year fill the MTP halls. The turn of January and February is the perfect time for traders to look for new products for their customers for the upcoming season, and for anglers and hobbyist it is the perfect time to purchase the lacking pieces of equipment for the new season’s fishing.

Therefore, in January the fair exhibitors are going to showcase new angling products – fishing rods, spinning-wheels, bait – as well as tourist and floating equipment necessary for angling. Angling tourism

centres will also advertise their offers. Apart from that, among the exhibitors there are going to be angling magazines and travel agencies advertising trips to interesting fishing grounds.

The fair visitors will find here everything they need, whether they are experienced or beginning anglers. The latest equipment and accessories, bait and other luring substances, clothes, tourist equipment, boats and pontoons are going to wait for them at the fair along with presentations, shows and lectures on equipment, ways of fishing and practical preparation to angling.

See more at

www.epla.pl

2-4.02.2010 International Fair of Plastics and Rubber Processing 4

POZNAŃ FAIR MAGAZINE

AQUAZOO

Fishkeeping lovers’ time The AQUAZOO Exposition is a live inspiration not only for hobbyists but also for interior decorators.

The January fair is going to feature all the new fishkeeping products – from small to really large-scale aquaria, aquarium equipment and accessories, fodder and care and medical preparations. The fair visitors will also be able to learn about the offers of services related to organizing and looking after aquaria.

It is a good opportunity to obtain advice on one’s own fishkeeping husbandry asking directly manufacturers or distributors of particular pieces of equipment necessary for taking proper care of fish and underwater plants. Contacts with experienced fishkeepers and companies involved in the industry made on occasions such as the fair are priceless, as they let you discover many tricks of the beautiful trade of fishkeeping.

The main attraction of AQUAZOO 2010 will be the 1st Polish Angelfish Championship organized with the Polish Club of Discus Lovers and MTP. Choosing the most beautiful fish of the exhibition guarantees lots of emotions. The fair visitors will be able to see fish expositions both in competition tanks and in decorative aquaria. The event will be accompanied with presentations of various fish species from South America and an additional attraction will be a two-day long gathering of fishkeepers at which fishkeeping gurus from all over the world will deliver their lectures.

by Ewa Rutkowska

www.aquazoo.mtp.pl • www.naryby.mtp.pl

11-14.02.2010

Polagra-PREMIERY

PRO-HORTI

International Fair of Agricultural Mechanization

Horticultural Contracting Exhibition

Dariusz Muślewski manager of the Polagra-PREMIERY Fair

Four days of modern agriculture

Polagra-PREMIERY is a perfect opportunity to learn about modern cultivation technologies and principles of running a modern and competitive farm.

More than 60 thousand people are expected to attend the Polagra-PREMIERY International Fair of Agricultural Mechanization and the PRO-HORTI Horticultural Contracting Exhibition in February. The organizers promise a great exhibition, as the vast majority of companies operating in the agricultural industry and practically all the leaders have already announced their participation in the fair. This means that the upcoming, third edition of Polagra-PREMIERY Fair will be the greatest exhibition of agriculture machinery in Poland.

The form of both the Polagra-PREMIERY Fair and the PRO-HORTI Exhibition has been prepared especially to facilitate the use of the whole market potential of the fair exhibitors, the exchange of experiences and discussions on new technological solutions and on modern production.

We would like to welcome to Poznań also foreign specialists. Therefore, in our promotional activities addressed to potential attendees we focused not only on Poland but also on Central and Eastern Europe.

The dates of the Polagra-PREMIERY Fair have not been selected at random – this is the first fair in a year at which exhibitors are given an opportunity to showcase new products for the agricultural industry.

Polagra-PREMIERY The MTP fairs for the broadly understood agricultural industry are organized according to the calendar strictly adjusted to the needs of the fair exhibitors and visitors. The Polagra-PREMIERY Fair of agricultural machinery and equipment takes place at the beginning of an agricultural year, anticipating the season of agricultural fieldwork. The owners of garden farms and orchards, and growers of vegetables meet at the same time in Poznań at their own industry event – the PRO-HORTI Exhibition.

The fair visitors may count not only on a rich exposition of products, but also on an interesting programme of accompanying events, such as professional seminars, workshops and presentations

www.polagra-premiery.pl • www.prohorti.pl

prepared by the industry associations, federations and unions.

PREMIERES of global brands Both exhibitors and visitors of the Polagra-PREMIERY Fair admit that the event is a perfect opportunity to learn about new products, as they are presented by most of the fair participants. Moreover, the time when the fair takes place is optimal from the perspective of making decisions about the possible purchase of new machines and technological innovations necessary for running a farm in a modern and economical way.

The February PREMIERY Fair is already the third edition of the fair. The first edition was held in 2007

The February exposition of the Polagra-PREMIERY fair is going to consist mostly of agricultural machinery and equipment used on many European farms.

continued on page 6 4/2009

5

WHAT’S AHEAD continued from page 5

and it gathered more than 100 exhibitors. The second edition was three times as large – the full offer of products, including many novelties, was showcased by nearly 300 exhibitors and represented companies from several European countries. The number of visitors reached nearly 40 thousand people, 90 per cent of which were attendees professionally involved in the agricultural industry.

The first two days of the PREMIERY 2010 Fair are addressed mostly to particular groups of attendees. 11th February is going to be the Day of Agricultural Experts. A significant number of owners and managers of large-volume farms and trading companies is expected to come to Poznań on that day and many industrial leaders are planning meetings with their distribution networks. The Young Farmer’s Day is planned for 12th February. The programme of the day includes conferences and special presentations, all of which are going to be addressed to young people who will soon take over farms from their parents. Students of agricultural universities will

be the target group of many events held on that day.

The fair is going to be held under the honorary auspices of the Minister of Agriculture and Rural Development.

The industry partners of the fair are all the most important agriculturerelated institutions, such as Federation of Agriculture Employers, the Institute for Buildings Mechanization and Electrification of Agriculture, the National Council of Agricultural Chambers, the Agricultural Social Insurance Fund (KRUS), the National Association of Rape Producers, the Grain and Feed Chamber, Leaseholders and Land Owners, the Polish Seed Trade Association, the Polish Association of Producers of Plant Corn and Poznań University of Life Sciences. The Top Agrar Polska monthly is the media partner of the event.

6

POZNAŃ FAIR MAGAZINE

The PRO-HORTI Horticultural Contracting Exhibition was organized for the first time a year ago, during the FARMA International Fair of Animal Breeding and Rural Development.

PRO-HORTI

In good company Due to the similarities between the Polagra-PREdirected especially at professionals – the largest gardenMIERY International Fair of Agricultural Mechanization ing farms, orchard owners and vegetable growers. For the and the PRO-HORTI Horticultural Contracting second day the organizers have Exhibition, this year – for the first time – the planned events targeted at stuThe PRO-HORTI Horticultural two events are going to be held together. The dents of agricultural universities.

Contracting Exhibition is an project is going to result in extending the fair Additionally, the partner trade fair overview of professional offers for agricultural farms operating exposition by presentations of producers and of the PRO-HORTI 2010 Exhibiin the area of gardening, fruit distributors offering products necessary for all tion is going to be the National gardening and growing prothose running a business activity related to garGardeners’ Days in Gołuchów, the tected crops. dening, orchards and protected crops. Among largest gathering of gardeners, the products there will be machines, equipment fruit and nursery growers. The inand tools used in growing of vegetables and in fruit gardustry partners of PRO-HORTI 2010 are: the Association dening, greenhouses and polytunnels, auxiliary materiof Polish Fruit-Growers, the Polish National Refrigeration als for crop growing, irrigation equipment, nursery maForum and Poznań University of Life Sciences. The media terial, seeds and garden chemicals. partner of the event is the Hortpress publishing house.

The programme of the first day of the fair is going to be

by Dominika Redlicka

Garden Trade Fair

Garden of Good Business 26-28.02.2010, Poznań • plant material • gardening equipment, tools and accessories • watering systems • garden chemicals • grounds • garden architecture • garden furniture • playgrounds and playground equipment • landscape architecture • floristry www.polagra-premiery.pl • www.prohorti.pl

16-19.02.2010

MEBLE POLSKA Furniture Fair

New contract zone New name, new dates, new shape – the nearest edition of the MEBLE POLSKA Furniture Fair will combine innovativeness and the nearly 30-year-old tradition of Poznań furniture fair to create a new event. It will definitely be unique if only because this time – for the first time – the fair will be attended exclusively by professionals.

Having consulted the representatives of the furniture industry, we decided to change the shape of the fair and to introduce new solutions starting from the nearest edition. The fact that the fair is now going to be held at the beginning of the year will bring numerous benefits to both the exhibitors and the clients.

Advertising new trends at the start of the year will give the latter much more time to test new products and consequently will make it easier for them to make decisions concerning actual orders in the second half of the year. The products will also be available in shops sooner than before.

The MEBLE POLSKA 2010 Furniture Fair will arrange areas for direct meetings between furniture manufactures and their business partners.

Poland is the third in Europe and the fourth in the world provider of high quality furniture. Exhibitions at the fair are wonderful means of presenting the offer of Polish manufacturers to traders from all over Europe.

MEBLE

Józef Szyszka manager of MEBLE POLSKA Furniture Fair

niture Fair is bound to be a highly efficient means of promoting the offer of Polish producers among traders all over Europe.

What is to be seen at the fair?

POLSKA

Easier contact making The motto of this year’s fair “New contract zone” conveys the idea behind it well because the fair creates a perfect space for furniture producers and their business clients to meet directly. This gives the fair exhibitors an opportunity to prepare a commercial offer tailored for particular clients – furniture merchants. In order to facilitate making contacts, B2B contracting meetings will be organized at the fair.

The exhibitors participating in them will be able to take advantage of the free pool of invitations for traders and to plan business meetings using comprehensive information about other exhibitors posted on the website www.meble.mtp.pl. Also, both the traders invited by MTP and the fair exhibitors will have at their disposal a number of facilities: free entry (also by car) on all the fair days, the car park space at the MTP premises, all day catering services.

www.meble.mtp.pl

Leaders meet MEBLE POLSKA guarantees the presence of the greatest in Poland number of manufacturers and important buyers from countries such as Germany, Belgium, the Netherlands, France, Great Britain, Austria, Switzerland, the Czech Republic, Slovakia, Lithuania, Latvia, Estonia, Belarus and Ukraine.

This gives a unique opportunity to Polish furniture manufacturers, enabling them to present their latest collections and technological solutions. Moreover, it is a perfect opportunity for the whole industry to integrate and discuss the creation of a strong offer in the European market. This is especially important in the light of the fact that Poland has not managed to create the “Polish furniture” brand that would be a synonym of not only competitive prices but also excellent quality. The MEBLE POLSKA Fur-

In February a comprehensive offer of the Polish furniture industry is going to be presented at the Poznań fair, enabling the attendees to learn – quickly, because at one place and time – about what competitors have to offer and what the latest trends in the market are. The uniformed appearance of the stands – according to the slogan saying “we sell furniture and not stand appearance” – will make the exposition clearer and it will additionally mean a real decrease in the costs of the fair participation for manufacturers. The fair attendees will also see individual presentations of some companies, which – understandably – will take place in a larger and separately arranged space.

As it happens every year, also this time the MEBLE POLSKA Furniture Fair is going to be held under the honorary auspices of the Minister of Economy and the industry-related media.

by Monika Nawrocka 4/2009

7

WHAT’S AHEAD

Małgorzata Nowak-Sowińska manager of NEXT SEASON, BODY STYLE, FAST FASHION, TEX-STYLE

2-4.03.2010

Technology hand in with trends

We put a lot of effort to make the Poznań fashion fairs an event that positively impresses our partners and clients with opportunities it offers and the standards of making efficient business contacts. The proposal of extending the offer of the NEXT SEASON contracting by collections of footwear and leather accessories aroused great interest of importers and merchants contracting collections in advance of six months.

For companies whose offer is addressed to clothing retail shops, boutiques, shopping centres and retail chains, taking part in the Poznań fashion fairs is a way of reaching their key clients. In March 2010, due to the great number of events held at one place and time for various different segments of textile and clothing market, the Poznań fashion fairs are going to be the most comprehensive business event for the textile and clothing industry.

INTERMASZ

Twentieth edition of technological innovations The INTERMASZ Fair, held every two years, is at present the greatest in Poland business platform of advanced technologies for production of clothes, such as modern machines and devices and computer production preparing systems. The event gathers dynamic, creative companies, contributing significantly to technological innovations and meeting the highest quality standards. The participants of the fair are enterprises operating in the areas of production, import and trade of textile, clothing and footwear machinery. With a view to enhancing efficiency of participating in the fair, the organizers offer the fair exhibitors a new form of showcasing products – in accordance with the slogan: “Exhibitors sell products not stand appearance”. Moreover, the participants of INTERMASZ will be able to take advantage of the innovative Hosted Buyers matchmaking programme, which will let them shorten the time they need to reach a narrowly specialised group of potential recipients.

8

POZNAŃ FAIR MAGAZINE

As soon as at the beginning of March 2010, professionals of clothing and textile industry will be able to take advantage of a unique opportunity to establish multidimensional business cooperation during the fashion fairs taking place at the premises of Poznań International Fair. In March as many as five fair events are going to be held: NEXT SEASON, BODY STYLE, FAST FASHION, TEX-STYLE and INTERMASZ. Next Season The March fair is going to be an occasion for celebrating two anniversaries – the 20th edition of the INTERMASZ fair and the 10th edition of the NEXT SEASON – Contracting Exhibition. The organizers promise many attractions and accompanying events – there are going to be seminars and lectures on fashion trends, new technologies, trading and marketing. The latest collections are going to be presented during commercial fashion shows of the NEXT SEASON Contracting Exhibition and the BODY STYLE Exhibition, and during a special Final Ceremony on the third day of the fairs. All the most important fair events are going to be recorded in drawings made by a skilful comic illustrator.

Next Season for the tenth time At the tenth edition of the NEXT SEASON exhibition, representatives of shops, retail chains and boutiques from all over Europe will be able to make orders in advance of six months for collections of clothing for women, men, children and teenagers, for clothing accessories, shoes and leather accessories for the season of autumn and winter 2010/2011.

The footwear and leather industry is going to meet in Poznań also two months later, during the May BTS Fair of Shoes, Leather and Leather Goods.

NEXT SEASON

BODY STYLE

FAST FASHION

hand

TEX-STYLE

INTERMASZ

FAST FASHION

FAST FASHION and debuting designers For the second time manufacturers and importers offering collections of clothes and accessories for the current season and traders interested in constant up-dating of their commercial offer are going to meet during the FAST FASHION Exhibition. Especially the Future zone is going to be a unique part of the exhibition, featuring designs of debutants. For many of them, taking part in the fair is the first serious test of their creativity and resourcefulness, necessary in the profession they have chosen.

by Katarzyna Supa

TEX-STYLE

TEX-STYLE Fair only in spring In response to the changing expectations of manufacturers and distributors of textiles, haberdashery and tailor accessories, from March 2010 the time when the TEX-STYLE Trade Fair of Fabrics Clothing and Accessories is held is going to change – the fair is going to take place only once a year, in spring.

Comprehensive offer

BTS Fair of Shoes, Leather for footwear and and Leather Goods 12-13.05.2010 leather industry www.shoes.mtp.pl

For the second time, BTS Fair of Shoes, Leather and Leather Goods will take place in the new exhibition cycle – May, November. The summer edition of the fair will be held on 12-13 May 2010 on the premises of the Poznań International Fair. Companies will present the latest collections for the fall-winter 2010/2011 season. The new formula of BTS Fair, reduced to two days, will allow exhibitors to save time and costs related to their stay in Poznań. The most important event of the shoes and leather industry will certainly enjoy the interest of numerous guests.

Comprehensive offer for the industry The offer will be presented in two thematic areas: Trend – place to present collections of shoes, clothes and leather goods, and Tech – gathering exhibitors of leather, components, shoe and purse accessories, as well as machines and technologies for the industry. BTS Fair will also present market novelties and fair

premieres, which will significantly expand the exhibition offer.

Attractive programme of events An attractive programme of events, prepared together with partners, will perfectly complement the wide offer of exhibitors. Conferences, seminars and training courses will tackle issues among

others related to effective sales techniques.

Everyday shows presenting shoes, leather accessories and leather clothes will be an opportunity to get to know the latest trends for the fall-winter 2010/2011 season. Furthermore, organisers plan to organise contests for traders and special shows.

During the festive Award Gala, Gold Medals will be awarded to the best products.

www.next-season.mtp.pl • www.bodystyle.mtp.pl • www.fast-fashion.mtp.pl • www.intermasz.pl

4/2009

9

WHAT’S AHEAD

Poznań trade fair meetings Books for Children and Young People

19-21.02.2010

Education Fair School Equipment Exhibition

World of books and Zofia Strzyż manager of the Education Fair In the light of demographic decline, a direct contact with thousands of young people and their parents gathered together at one place and time is a great opportunity for schools looking for pupils and universities recruiting students. Confronting one’s own offer with offers of other, also foreign, educational centres makes it possible to see and properly expose one’s own advantages. The Education Fair helps schools build good brands. We are happy that every year so many educational centres use this opportunity.

Every year at the Poznań books fair young readers have an opportunity to meet the authors of their favourite books.

knowledge

The Poznań Education Fair has been organized for nearly fifteen years. It is one of the most important events of this kind in Poland. The fair presents education offers for young people at every education stage – from preschoolers to students. The February edition of the fair is going to feature a new attraction – the Career Exhibition. As every year, also this time visitors will be able to see the exhibitors’ offers at the School Equipment Exhibition. Little bookworms will savour the Books for Children and Young People – Poznań Trade Fair Meetings – the most important Polish fair devoted exclusively to books for young readers.

Education Fair The Education Fair is a complex event presenting the whole spectrum of issues related to education. At theme exhibitions addressed to diverse groups of recipients, the exhibitors present offers related to education, the start of professional career and to school equipment. Every year, the fair is visited by 30 thousand students, teachers and head teachers.

The organization of the event is the result of the joint initiative of Poznań International Fair, the Teacher Training Centre in Poznań and the Marshall’s Office of the Wielkopolska Province.

From kindergartens to universities – all educational entities try to show their most interesting side at the fair.

Education Books for Children and Young People

For little and a little bigger readers The Books for Children and Young People – Poznań Trade Fair Meetings is a tempting offer not only for young bookworms but also for teachers and illustration-lovers. This is where young readers can meet the authors of their favourite books. It has already become a tradition that those who instil love for reading in children are awarded at the fair. The Little Pegasus awards are granted in two categories: ”Children’s books author” and “Friend of children’s books”. Moreover, the results of the Polish nationwide competition for young readers ”I like reading” are also going to be given.

Yet another attraction at the Poznań Trade Fair Meetings is going to be the Illustrators Exhibition featuring the works of artists creating pictures and graphics for books. The fair is also going to be accompanied by exhibitions of the “Masters of Illustration” series and the IBBY Awards.

The Books for Children and Young People – Poznań Trade Fair Meetings are organized by Poznań International Fair, the Polish Association of Books Publishers and the ZAMEK Cultural Centre.

10

POZNAŃ FAIR MAGAZINE

The Education Fair is first of all the place where schools, universities, kindergartens and educational institutions can present their offers to thousands of their future students. The fair gives them practically unlimited opportunities to show their best sides – shows, scientific experiments, artistic performances and workshops help young people get a clearer picture of their future educational path. It is them that give the fair its unusual dynamics and characteristic atmosphere.

Every year, the Education Fair attracts crowds of students and their parents. What brings them here are opportunities of direct meetings with representatives of schools, educational

institutions and organizations, and obtaining first-hand information that cannot be found on the Internet. For teachers, the organisers of the fair prepare an interesting programme of lectures and conferences.

Career A novelty at the 14th Education Fair will be the CAREER Exhibition, where young people – mostly students and graduates – will be able to find the offers of internships, practices, full and part-time jobs, training courses and foreign scholarship grants, consult professional advisers and learn about the situation in the job market.

school Equipment Exhibition

Modern school An integral part of the Education Fair is the School Equipment Exhibition where managers of kindergartens, schools, universities, sports and leisure centres, cultural and private educational centres can learn about equipment offers and innovative technological solutions used in education. Over the last years Polish schools have been changing their images – modern, well-equipped computer and language labs are no longer rarities. The School Equipment Exhibition offers support in planning such and similar investments.

by Marta Siek

www.edukacja.mtp.pl • www.targiksiazki.pl

10-12.03.2010

POZNAŃ MEDIA EXPO

Piotr Kamiński Manager of POZNAŃ MEDIA EXPO and EURO-REKLAMA I can promise today that next year Poznań will be the capital of the Polish media industry. From 10th to 12th March 2010, at the premises of Poznań International Fair the second edition of the greatest event for the television industry in Poland is going to be held – the POZNAŃ MEDIA EXPO fair. At the same time, you will be able to see a new face of the EURO-REKLAMA Fair. I can safely say that carrying out both of the projects at one time and place will make the joint event the greatest fair for the media in Poland.

media world in Poznań The

The success of the first edition of the POZNAŃ MEDIA EXPO fair in 2009 made it possible to create in Poznań the greatest event of the media world in East-Central Europe. Poznań Media Expo has also grown to be a forum of exchanging views and forming opinions on important subjects related to the media. It is an excellent place for companies working for the television industry to promote their products among professionals. The next edition has a chance to become an even more successful event, gathering together enterprises from the whole television industry.

POZNAŃ MEDIA EXPO

Close-up of television market POZNAŃ MEDIA EXPO is a fair for companies looking for a common platform of communication in order to freely exchange experiences, information and offers. The organizers of the second edition of the PME fair are addressing it to professionals interested in obtaining direct information on new products in the industry and wanting to learn more about opportunities and threats of the television market. The thematic scope of the programme of this year’s fair concerns the most important issues and problems of the market. The programme has been created in cooperation and thanks to the involvement of institutions organizing electronic media in Poland: the National Council of Radio Broadcasting and Television (KRRiT), the Office of Electronic Communications (UKE), the Polish Chamber for Electronic Communication (PIKE), the Polish Chamber of

www.mediaexpo.pl

Information Technology and Telecommunications (PIIT), the Polish Chamber of Audiovisual Producers (KIPA), the Polish Chamber of Digital Radiodiffusion (PIRC), all of which belong to the Programme Board of POZNAŃ MEDIA EXPO. Participants of the scheduled discussion panels will talk about all the most current aspects of the situation in the television industry.

What’s new in advertising The television industry is constantly searching for new, attractive forms of advertising. During the POZNAŃ MEDIA EXPO fair, the Polish Chamber for Electronic Communication (PIKE) and the Polish Chamber of Audiovisual Producers (KIPA) are going to present their proposals and activities in the field. It is worth noting that an audiovisual directive, which allows for hidden advertising in the form of product placement will have been introduced by the end of 2009. The subject

will definitely be covered by the thematic scope of POZNAŃ MEDIA EXPO.

Two related sectors The advertising market is one of the main driving forces behind the television industry. The natural consequence of this situation is the similarity between the fair events devoted to both industries. In March the television and advertising industries are going to meet at the premises of Poznań International Fair, as POZNAŃ MEDIA EXPO is going to be held at the same time as the Euro-Reklama fair. This is going to be a truly large-scale event. The similarities between the events will on the one hand give their participants a possibility to make additional contacts and on the other – will be an excellent opportunity to present their advertising offer. POZNAŃ MEDIA EXPO fair is unquestionably an event worth participating in as a place of meeting of all major TV market players.

by Marcin Jędrzejczyk 4/2009

11

WHAT’S AHEAD

10-12.03.2010

EURO-REKLAMA Digital Printing Expo Visual Expo

Three days of talks on marketing The already well-known Poznań EURO-REKLAMA fair will go through a significant metamorphosis in 2010. The event will include two thematic exhibitions: Digital Printing Expo and Visual Expo, instead of the Outdoor Expo and the Gift Expo fairs.

Since the POZNAŃ MEDIA EXPO fair is to be held at the same time – the whole event will definitely be the biggest media event in Poland.

EURO-REKLAMA: Digital Printing Expo • Visual Expo

An important meeting The Poznań spring meetings of the advertising industry have for years been the number one event in the calendar of the most important exhibition events for the out-of-home media sector in Poland. For exhibitors it has been a unique place for meetings with clients and business partners, as well as an opportunity to make new business contacts. It has also been a forum integrating all those operating in the advertising market. In the face of the rising demand, the beginning of 2010 is a perfect moment to assert your position in the market and an excellent opportunity to present your commercial offer. According to the estimates of Poznań International Fair, more than 200 companies from 10 countries are going to take part in the EURO-REKLAMA Fair. As a result, in 2010, the fair will become a platform for important discussions, as well as a place where opinions on subjects essential for the whole industry emerge. A rich programme of discussion panels and conferences, with Polish advertising standards authorities and institutions operating in the market as participants, will make it possible to hold debates at the highest level.

The fair will be attended by people making key decisions in printing companies, advertising agencies and outsourcing agencies providing marketing and PR services, representatives

12

POZNAŃ FAIR MAGAZINE

of marketing and PR departments in companies, representatives of media and publishing houses.

In 2009 more than 240 professionals from the visual communication sector attended the conference devoted to complementary visual communication in digital signage.

Large format and marketing communication A new and clear proposal of specialising the Poznań advertising and marketing fair will make it possible for publishers to precisely place their exposition and at the same time reach their target customers more accurately.

“The new form of the EURO-REKLAMA Fair is a response to the expectations of exhibitors and attendees, and we are positive that the changes we have proposed will consequently bring benefits to the participants of the fair,” says the manager of the fair, Piotr Kamiński.

The Digital Printing Expo Large Format Printing and Advertising Printing Exhibition includes, first of all, large format and advertising printing, materials and machinery used for the production of advertisements, advertising services and offers of professional publishing houses and industry portals.

The offer of the exhibition is addressed mostly to advertising agencies, BTL agencies, media houses, promotion offices of local self-governmental units, political organizations, network clients such as stores, gas stations, telephone

operators, graphic design studios, i.e. all those professionally involved in the world of advertising printing.

The Visual Expo Marketing Communication Exhibition is devoted to professional issues related to particular kinds of advertising, such as: outdoor and indoor media, digital signage, ambient, design, light systems, POSM, publishing services and comprehensive event services. It is going to be a meeting place for marketing professionals from companies operating in a variety of industries.

All the participants of the fair may count on a very interesting programme of the events accompanying the exhibition. The schedule of the events is going to be updated until the very last moments before the exposition so that it will include the most current issues interesting for professionals from the world of marketing and advertising. The schedule will be available on the websites of both of the events.

by Jacek Obarski

www.euroreklama.mtp.pl • www.dpexpo.pl • www.visualexpo.pl

SALMED

10-12.03.2010

International Medical Fair

Fair of medical market leaders SALMED – the greatest medical equipment fair in Poland – once again is going to gather in March leaders of the medical market. It is going to be the 23th edition of the event and just as all the previous ones – it is going to be the time of exchanging experiences and expertise, and making contacts among the representatives of the world of medicine, business and science.

The fair will be accompanied by a rich programme of events being scientific and training in their character.

They will be addressed to people professionally involved in the medical sector, that is managers in health service, managerial staff of medical facilities, physicians, laboratory diagnosticians as well as rehabilitants, nurses and midwives.

SALMED

Professionalism and modernity As soon as in March the halls of the SALMED International Medical Fair are going to be filled by manufacturers and suppliers of equipment and accessories necessary for a modern health establishment. There will definitely be many market novelties among the medical devices and instruments, equipment for hospitals, clinics and private practices, offers of laboratories and companies selling rehabilitation equipment. In accordance with the tradition of Poznań International Fair, Gold Aesculapius Awards are going to be granted to the best products presented at the fair, outstanding in terms of advanced technology and top quality. The best proof of the prestige of the event is that is attracts not only the leaders of the Polish market, but also representatives of international companies and numerous foreign enterprises.

Anna Lemańska manager of SALMED and the Poznań Optical Exhibition The SALMED Fair is held every two years, which is why we can clearly observe the progress that is taking place in medical technology. SALMED is an opportunity for the representatives of the medical market not only to promote their companies and brands among the fair audience but also to obtain comprehensive information about the expectations of their clients and to emphasize its strong market position.

For manufacturers and distributors, the Poznań Optical Exhibition is a perfect opportunity to showcase their products directly to their key clients and in a comprehensive way. We are proud to see that with every new edition the exhibition is getting more and more popular.

Medical know-how As far as the accompanying events are concerned, it is especially recommended to attend the SALMED-Laboratory conferences on ”The role of the medical diagnostics laboratory in patient care”. Other valuable experiences may be gained from attending lectures of experts devoted to the themes of the healthcare system, financing of investments and health service management. Apart from that, the fair visitors professionally involved in the industry will definitely be interested in conferences on nursing, rehabilitation and current issues related to emergency medicine, accompanied by a medical rescue equipment exhibition. During the SALMED fair there are also going to be meetings of associations gathering healthcare units and a special space called Speaker’s Corner separated especially for presentations organized by companies participating in the fair.

www.salmed.pl

Poznań Optical Exhibition

by Marzena Banasz

26-27.03.2010 www.pso.mtp.pl

Poznań Optical Exhibition is a famous and renowned event in the calendar of Poznań International Fair. So far there have been as many as eight editions of the fair and each of them attracted about 70 exhibitors.

Exhibition in good frames Poznań Optical Exhibition is an event organized jointly by Polish Interregional Optical Crafts Guild in Poznań and MTP. The exhibition is a place where specialists from the spectacle optics industry have an opportunity to learn about the latest solutions in the domain and to equip their surgeries with necessary accessories offered by the most renowned companies operating in the Polish market. Also manufacturers and distributors

of spectacle frames and lenses, contact lenses and lenses care products, optical shops equipment, instruments, materials and optical tools will present their offers. The exhibition stands are also going to offer products for visually impaired people, sunglasses, protection glasses and special glasses. For people professionally involved in the industry, the admission to the fair is free.

by Ewa Rutkowska 4/2009

13

WHAT’S AHEAD

19-21.03.2010

MOTOR SHOW

Stylish come back Rafał Błachowski manager of MOTOR SHOW In the past MOTOR SHOW was one of the greatest events taking place at the premises of Poznań International Fair. The latest car models, new products of the motor industry or specially tuned cars attracted thousands of motor lovers every year. Also during this year’s three-day long edition everyone will find something for him or herself.

Last year, the fair visitors could see a wide range of family cars, luxury limousines and sports coupes, off-road and commercial vehicles, as well as cars for collectors and concept vehicles. Some of the models presented at the fair were not yet available in showrooms. What will the fair exhibitors show this year?

We will soon find out.

MOTOR SHOW

As soon as in a couple of months, the 14th edition of MOTOR SHOW is going to start in Poznań. The greatest Polish event of the motor industry is making a spectacular come back into the MTP calendar of events after a five-year break. MOTOR SHOW means not only an especially attractive and varied programme of events and an opportunity to see the latest car and motorcycle models. It means – first of all – a unique opportunity for car and motorcycle dealers to meet their key clients and a wide audience of 30 thousand visitors.

Three special days The first day – the so-called MOTOR SHOW VIP Day – is the time for representatives of the industry and their key clients whereas all motor lovers, not only from Poznań, are invited for the second and the third day. Saturday is going to be a day of events, filled with shows and presentations, whereas Sunday is going to be more of a family day, offering attractions for both parents and children.

After years of absence, a competition in which you can win attractive awards such as a passenger car and scooters is coming back! Many exhibitors are also planning to

14

POZNAŃ FAIR MAGAZINE

organize competitions at the fair.

Apart from attractions directly related to the motor industry, MOTOR SHOW is also going to feature famous guests, performances of dance groups and Capoiera shows. Moreover, all those interested will be invited to try their hand at an especially organized kart racing track or at riding more and more popular Segway PTs. An undoubted surprise of the last MOTOR SHOW day is going to be the presentation of the Poznań Speedway Association team for 2010. Apart from seeing a multimedia presentation of speedway racers, other attractions will be waiting for the fair visitors, such as an opportunity to meet, talk to and

get autographs from the racers of the popular Scorpions team.

The fans of trucks will be able to observe the best Polish drivers competing against each other during the Polish Truck Drivers Championship and a qualifying round to the World Truck Drivers Championship at the same time.

The aforementioned attractions, immensely interesting as they are, will not be the only attractive events at the new, truly 21st century edition of MOTOR SHOW. Further details as regards the greatest motor industry show in Poland will be gradually posted on the event’s website: www.motorshow.pl.

by Dariusz Wawrzyniak

www.motorshow.pl

20-21.03.2010

LOOK

beautyVISION

Hairdressing Forum

Cosmetics and Solaria Forum

The success of LOOK and BEAUTY VISION 2009 has been proved not only by the positive statistics but also by the positive memories of the exhibitors and visitors.

The fair was visited by more than 11 thousand people.

The fair premises were busy all days long.

Barbara Vogt manager of the LOOK and BEAUTY VISION fairs The change we have decided to introduce in the date of the fairs will bring numerous benefits. First of all, it will make it possible to learn about the latest trends in haircuts, hair colours and styling earlier than before. The trends presented during the fair will become an inspiration for the spring season of parties and family celebrations and the time of bolder experiments with looks. The fairs will also be an opportunity to learn about new products and solutions offered by our exhibitors.

Spring at LOOK and beautyVISION fairs While the weather we see through the window is still all but spring-like, it is worth anticipating the warmer season and already plan taking part in the 10th jubilee edition of the Look Hairdressing Forum and a next edition of the beautyVISION Cosmetics and Solaria Forum. Both events are going to start a bit earlier than usually – on 20th March, i.e. on the first day of spring. look

Learn about new trends!

Visitors at the LOOK fair have become accustomed to bold shows presenting them the latest trends, surprisingly saturated and various in colour and original in shape.

The flair and unpredictability of our exhibitors often bring surprising results, which gives the fair a truly spring-like atmosphere of creative daze and magic.

Every year, the LOOK Forum enjoys immense interest of visitors, most of whom are professionals, i.e. hairdressers and other people directly involved in the industry, such as the

beautyVISION owners of hairdressing parlours, stylists, representatives of producers and distributors of hairdressing products and hairdressing parlours’ equipment.

Last year’s edition of the fairs attracted crowds of professional visitors. LOOK and beautyVision fairs hosted over 11 thousand guests. Besides an extremely rich offer of exhibitors the fairs attract by a vast programme of training demonstrations and the possibility to observe masters who show specialist and technical novelties every year at work.

www.look.mtp.pl • www.beautyvision.mtp.pl

Beautiful and more beautiful beautyVISION is a complex offer addressed to the owners of beauty parlours and solaria, make-up artists and cosmetologists and all those interested in the latest trends in makeup and body care. The products and services presented by the exhibitors at the fair are going to include body care cosmetics, nail care and decoration products, make-up cosmetics, solarium accessories, perfumery products, beauty parlour and solarium equipment, as well as offers of wellness and SPA centres.

Numerous shows presenting the quality and effects of the offered products will add to the attractiveness of the fair exhibition. continued on page 16 4/2009

15

TRADE FAIRS ABROAD

WHAT’S AHEAD

Passport to export

Filip Bittner Manager of the project of Polish trade fair exhibitions abroad For several years Polish enterprises have been using the assistance of MTP also when presenting their offers in foreign markets.

It’s been already six years since we started organizing Polish companies’ exhibitions at foreign fairs and the activity has quickly developed. Now, our foreign offer includes 50 renowned fairs and shows and for each of them we are able to prepare the exhibition of an interested company from A to Z. In 2009 we provided our services to about 100 exhibitors participating in foreign fairs, so the total size of the exhibition space we prepared was more than 2500 m2. In 2010 the figure will certainly be even larger due to the revival of the world economy.

Enterprises willingly take advantage of our foreign offer because they usually perceive us as a reliable partner, tried and tested during many fair events in Poznań in which they have already participated. We provide our exhibitors with a great facility, as they can count on professional services before, during and after the fair. These include: renting an exhibition space, preparing and carrying out the stand construction, providing company representatives with transport to the fair and during the event and with non-stop organizational assistance. We simply take care of the whole formal part of the organization of a company’s fair exhibition.

What about the business part?

Of course we also handle business issues related to such a fair trade trip,

16

POZNAŃ FAIR MAGAZINE

including meetings with potential recipients of the company’s products or databases, which make it possible to acquire future contractors. Both Polish and foreign partners really appreciate the fair-related meetings we organize for them, as the meetings constitute an enormous facility for both sides as far as making contacts is concerned. We have a lot of experience in this field. Recently, we have introduced a new form of support: we assist companies in obtaining EU funds for export development.

We provide support at every stage of the procedure: from preparing and submitting the application to carrying out all of the project’s assumptions. The Innovative Economy Operational Programme – Passport to Export – Measure 6.1, which I am talking about, is directed at micro, small and medium enterprises.

Soon, the first companies whom we supported in obtaining the funds are going to present their offers at fairs in Europe.

Judging from the perspective of these several years of experience, could you say where do the most of Polish enterprises go?

Polish companies exhibit in Germany, Spain, Italy, France, Russia, Ukraine, Georgia, the Czech Republic, Croatia, Bulgaria, Romania, Uzbekistan, Kazakhstan and Azerbaijan.

Today, Eastern markets are still the most popular, although not as much as they used to be in previous years.

In Ukraine, the most popular trade fair events are those related to the construction industry, the Construction and Architecture exhibition or the Aqua-Therm exhibition of installations. Then, Romania and the Construct Expo – Ambient construction exhibition, Utilaje and Antreprener and the Indagra Food trade fair of the food industry. The food industry enterprises are also willing to participate in the SIAL fair in Paris and Alimentaria in Barcelona.

Thank you for the interview.

Interview by Dorota Krawczak

continued from page 15

Abundance of ideas What will the 2010 trends be?

What colours will be the most popular and desired? What will be the hottest make-up of the season? You can find answers to these and much more questions watching the shows of professionals on the main stage and at the exhibi- The crowds of visitors who tors’ stands. In addi- come to the fair are attion to that, you will tracted by the possibility to also be able to see watch professionals at work. the competition be- Hairdressing and make-up shows are held both on the tween master makestage and at the stands of lywood Magic”. Apart up artists and nail particular companies. from that, from the stylists presenting initiative of the Beautheir skills and techty Publisher, Nail Expert Congress niques during the Polish Open is going to be held in order to Championships in Professional present the latest trends in nail Make-Up and the Polish NAIL ART stylization. Those seeking profes2010 Championships. This time, sional knowledge will be able to the competition, co-organized by take advantage of seminars and the Nail Ekspert magazine and debates concerning solutions for Poznań International Fair, is going the solarium industry. to be held under the motto: ”Hol-

Competitions held during the fair are duels between great individualities and always arouse many emotions for both the participants and the audience. The winners of 2010 will be known in just a couple of months.

Master events But LOOK does not only mean a riot of colours and surprising ideas – it also means interesting and various accompanying events thanks to which the Forum has been gaining publicity not only in professional media connected to the industry but also in small local or Polish media. The unique opportunities to see masters of hairdressing in action are definitely: the Polish Open Hairdressing Championships and the Polish Open Championships in Hair Extension and Thickening. Finally, the CREATOR competition will make it possible to find and promote young people talented in the art of hairdressing.

Two days of the fair will become a compendium of knowledge about trends in the hairdressing industry and a measure of the condition of the industry, which – experts claim – is likely to keep improving in the future.

Comprehensive offer The LOOK Hairdressing Forum and the BEAUTY VISION Cosmetics and Solaria Forum combine a comprehensive exhibition offer with shows that let you acquire practical knowledge and skills.

The diversity and complex offer of products and services presented during both events will definitely interest and inspire the owners of beauty parlours offering wide ranges of services.

by Monika Wietrzyńska

one place, many solutions www.fitness.mtp.pl FIT-EXPO Fitness & Sport Park An impressively equipped fitness club, a modern gym and a sports fashion exhibition – the FIT-EXPO Fitness & Sport Park combines it all. It is the major event for the fitness industry in Poland. Here you can find top brands equipment and innovative solutions for fitness clubs. www.fitnessmarketing.pl 4th Fitness & Sport Marketing Event The Fitness & Sport Marketing Event is an academy of the industry know-how and an incubator of innovative marketing ideas for the fitness sector. Experience and expertise are the cornerstones of success of each fitness club. www.eu4ya.vel.pl

Full parlour equipment, necessary accessories, specialist cosmetics – everything the owners and users of solarium salons may need can be found at the beautyVISION exhibition.

4th EU4YA International Fitness Convention The greatest in Poland, three-day long fitness convention is a real attraction for instructors, who in an atmosphere of true fun can learn from international fitness celebrities how to run energetic and efficient fitness classes. During the nearest edition of FIT-EXPO some of the training will take place in water as part of the fair’s new attraction – the Aqua Convention.

4/2009

17

LEADERS SPEAK OUT The data of the Polish Central Statistical Office (GUS) on the 1.7 per cent economic growth in the third quarter of 2009 confirm that Polish enterprises have successfully coped with the effects of the world-wide crisis, and their optimistic forecast for 2010 has a real chance to come true. Apparently, this optimism is to a large extent the result of the investment projects financed from EU funds allocated for Poland for 2007-2013 ….

Marek Kłoczko, secretary general of the Polish Chamber of Commerce (KIG)

Ryszard Grobelny President of the Association of Polish Cities

Do Polish cities appreciate the benefits resulting from the availability of EU funds?

They certainly do. The authorities of cities see the opportunities arising from the possibilities offered by EU funds. These include, first of all, a unique opportunity for local development and a way to reduce civilization differences between our part of Europe and the “old” EU. Thanks to the financial support from the EU we can invest significantly more in technological and social infrastructure in Poland, which translates into better living conditions of local communities and therefore supports the issue that is of the greatest importance for all local self-governments.

What is the opinion of the Association on the rate of EU funds use in Poland? What are the prospects offered by the possibility of using the funds within the European Funds 2007-2013 programme?

We have a highly positive opinion on the rate of use of the available EU funds. The largest bulk of the resources were earmarked for roads and transport investments and for the protection of the environment. In general, local self-governments make a good use of European funds, especially those coming from the European Regional Development Fund and the Cohesion Fund. Resources from the European Social Fund earmarked for the Human Capital Operational Programme have so far been often unavailable for us and used to a limited extent. That is why we are content that the Committee for European Integration of the Association of Polish Cities has established an effective regional cooperation with the Ministry of Regional Development. The aim of the cooperation is to remove barriers and formal restrictions for local self-governments and to allow them broad access to the resources of the European Social Fund. It may be a good moment to emphasize that it was the ESF which helped local self-governments of many EU countries to finance numerous and interesting revitalisation projects (such as the circle of fortifications in Copenhagen). There have already been some first concrete results of the activities of the EFS Group, working within the Team for simplification of the procedures as regards the utilisation of EU funds. These concern taking into account the suggestions of the Association of Polish Cities in the Implementation System of the Human Capital OP as regards, for example, the problem of the requirement for a treasurer’s countersignature on an application for funding or the suggestion to make the competition documentation available to beneficiaries quicker than it is the case now.

18

POZNAŃ FAIR MAGAZINE

Fundamental importance of EU funds Andrzej Arendarski President of the National Chamber of Commerce

Funds received from the EU support Polish entrepreneurs in their efforts to improve their competitiveness. In accordance with the 2007-2013 programme, for the first time the resources earmarked for supporting competitiveness and cohesion are to be larger than those for agriculture and rural development. What effect will the resources have on the development of the Polish economy?

In the nearest future the EU funds will be of fundamental importance for the development of the economy. According to the estimates of the Ministry of Regional Development, the Polish GDP growth in 2010-2014 is likely to be 1,3-3,0 percentage points higher as a result of the implementation of programmes financed from the EU funds. Without the funds it would be difficult for Poland to achieve economic growth.

The GDP growth results achieved in 2009 were a phenomenon on the European scale.

Is the current level of the use of the EU funds for companies’ innovativeness sufficient?

The use of the EU funds for co-financing is satisfactory – mostly within Activity 4.4 of the IE OP, which covers “new investments of high innovative potential”, in the case of which most of the allocated resources have already been used. It is estimated the present application round will be next to last in the current financial perspective. This means that – unless the level of the allocation is changed – next year entrepreneurs will have the last opportunity to take advantage of the funds for co-financing of investments in innovation.

It is worth emphasizing that the indicators of the use of aid funds presented by the Ministry of Regional Development clearly show that the quality of submitted applications is constantly improving.

According to the National Chamber of Commerce, the indicators of the use of the EU funds could be even better if the resources allocated for direct support for entrepreneurs within regional operational programmes were increased.

We need innovative thinking and acting Danuta Hübner

http://ec.europa.eu

More self-government investments thanks to EU funds

Chairwoman of the European Parliament’s Committee on Regional Development

The time of crisis calls for innovative thinking and innovative actions, but also for hard work. We must use all the tools that the European Union has at its disposal.

The EU Member States, including Poland, and the EU must work hand in hand and coordinate their actions with one another.

Both in Poland and in other countries of the EU, wise investments in energy or in counteracting the climate change may double our future benefits, improve the quality of life of our citizens and contribute to the wealth of the society. This, however, is only possible if we involve the whole Polish and European potential in working together for the sake of the new ideas and innovations, and if we invest in the economy so that when the crisis is over it can grow stronger and become more competitive than it is now.

We have at our disposal our own regional and national assets, but also the EU assets. Confronted with the challenges of today’s world and in the struggle against the current crisis – we must make full use of these assets. (from the speech made at the16th Economic Forum in Toruń, on 20th April 2009)

Poland as leader of EU funds implementation The European Commission data on the use of the resources of the European Regional Development Fund and the Cohesion Fund confirm that Poland is the unquestionable leader of the funds implementation.

Competitive Dairy products thanks to EU funds Tadeusz Nadrowski

President of the “Ostrołęka” Dairy Co-operative The “Ostrołęka” Dairy Co-operative is a significant producer of milk and high quality dairy products in the market. It keeps modernising its production solutions and technologies, and at the same time constantly broadens the range of its products.

Have EU funds been of any help as far as the modernisation of the Co-operative is concerned?

In 2005-2006 we took advantage of the SAPARD Programme, and in 2007 – of the Sectoral Operational Programme: Restructuring and Modernisation of the Food Sector, Rural Development and Improving the Processing and Marketing of Agricultural Products. Making use of EU funds we developed production and warehouse buildings and a milk powder warehouse, we purchased production lines for producing and packing of ESL milk, butter machines and milk tank trucks. We also completed many works related to the infrastructure of the Cooperative. In our factory in the town of Nidzica we renovated production rooms and bought pasteurizer with a degasser. The return from EU funds covered 50 per cent of the qualified costs. Apart from that, thanks to EU funds we also constructed a production and warehouse hall and equipped it with more modern milk production and processing machinery. We also purchased new vehicles for the transport of milk, which made the whole process quicker and more efficient.

As a result we can now be proud of a really great factory. Nevertheless, we keep planning further modernisation and development of the company. Recently, we have carried out a large investment invo-

lving the replacement of a bag filter in the milk powder plant. We are also thinking of new products and new technological lines.

What is your opinion on the competitiveness of Polish dairy products in the European Market?

After Poland entered the European Union, Polish producers of dairy products modernised their factories and technological lines. This allowed them to achieve a very high quality and a large variety of products. Therefore, I think we have a great potential to compete and sell our products not only in the EU but also in the world market.

Many companies launch new products as products are the weapon to be used when fighting for the position of a company in the market. We also do a lot to be among the leaders, which is why we have introduced so many new products: the Milandia ESL milk, the butter and cheese with Omega-3 and Omega-6 acids, the Milandia fruit cheese, the Milander blue rokpol cheese, the Milani desserts and the Pinokio butter for children. You must constantly work to stay in the market and we do not forget about it, although our dairy products have already won recognition both in Poland and abroad. It is worth emphasizing that the “Ostrołęka” Dairy Co-operative has been one of the leading largest producers and exporters of skimmed milk powder.

It is a product we export almost all over the world. Our best export product is sold to such distant and exotic countries like Mexico, Algeria, Iran or Cuba. The “Ostrołęka” Cooperative is also an important producer of milk, various kinds of cheese and cream, as well as the special ESL Milandia milk.

Is the POLAGRA-FOOD Fair a good place to promote your products?

The fair gives companies an opportunity to present their offers at one time and place to a great number of consumers and potential customers. Taking part in the fair is also a kind of test for companies and their products, as they are evaluated by professionals, clients and journalists.

The fair prizes, such as the MTP Gold Medal, prove the high quality of products and facilitate their promotion in the market. The “Ostrołęka” Dairy Co-operative has received as many as two medals this year – for the healthy Omega 3&6 butter and for the Milandia peach cheese. The medals mean for us more than just awards – they are the evidence that the direction of development we have chosen is right.

by Donata Naumienko

As of 27th October 2009, the total value of the applications for intermediate payments received by the European Commission has been more than EUR 1.7 billion. In this amount, about EUR 597.5 million is the value of applications submitted by Poland. Together with the funds Poland has already received, the value of all the applications for intermediate payments submitted by Poland to the EC amount to nearly EUR 1,6 billion. Taking into account the total of applications for intermediate payments, Poland ranked the first (with the amount of EUR 1.6 billion), followed by Germany (about EUR 1 billion) and Spain (about EUR 737 million). ”Poland can use EU funds. We spend as much as we have planned. We are certain to meet the most important assumption of the anticrisis package introduced by the Ministry of Regional Development for this year, i.e. injecting the amount of 16,8 billion zlotys from EU funds into the Polish economy. The value of the contracts made with beneficiaries will significantly exceed 90 billion zlotys”, Jarosław Pawłowski, the Deputy Minister of Regional Development, said at a conference in November 2009. And the Minister of Regional Development, Małgorzata Bieńkowska, claims: ”It seems quite certain that in 2010 we will be able to spend more than the scheduled 25 billion zlotys.”

The impact of EU funds on the development of the Polish economy is clearly visible. The surveys conducted among enterprises which received European support for research and practical implementation of the research results in 2004 – 2006 show that 84 per cent of the surveyed enterprises recorded an increase in revenues, 77 per cent – a growth in the number of clients, 72 per cent – an increase in the market share. Much has changed on Polish roads, in towns and cities, and as far as the protection of the environment is concerned. At the same time, experts (such as Jerzy Kwieciński, the former Minister of Regional Development) claim that ”the true acceleration in EU infrastructure investments in regions is yet to come”. The modernization of 6888 km of regional (”voivodship”) and commune roads (for EUR 3.4 billion), and 1123 km of railways (the modernisation of railway tracks – EUR 322 million) is planned by 2015.

The most – EUR 6.72 billion – will be spent on environment protection investments.

4/2009

19

TRADE FAIR REPORTS

www.gamearena.pl

MULTIMEDIA AND ENTERTAINMENT FAIR

Show for 30 thousand players “Frankly speaking, with all these crowds I’m feeling a bit confused as to where I am – is it still Poznań or the peak of the holiday season in Zakopane?” – wondered the reporter of the TVN television network. Thousands of young people filling the fair pavilions were truly impressive.

The PGA Fair is a unique event, which unites three worlds: electronic entertainment, sociable games and paintball. For three October days crowds of fans of these areas of entertainment appeared at the MTP premises. They were attracted by new products, presentations and competitions prepared by the fair exhibitors. The programme of PGA events was unusually rich and every attendee was able to find in it something that interested him or her.

T

his year, PGA was held earlier than usually – in the middle of October instead of the end of November – and it lasted one day longer. Friday was devoted to the Media and the industry.

This made it possible to organize exclusive, prepremiere shows of games, to invite special guests and organize incredible attractions.

Pure fun This year, visitors of the PGA Fair were able not only to see the pre-premiere shows but also play the latest, often also pre-premiere, games, including: FIFA 10, Forza Motorsport 3, Mass Effect 2, Dragon Age: Początek, Pro Evolution Soccer, Lips 2, Ogniem i mieczem, Avatar, Need For Speed Shift, Assasin’s Creed 2 and many, many more.

There was also an opportunity to meet some of the world’s best game makers – the representatives of the Bioware company, not to mention

This year, the debate devoted to the Polish market of games aroused at least as many emotions as electronic entertainment itself.

20

POZNAŃ FAIR MAGAZINE

a chance to try your hand at playing against multiple world computer games champion Jonathan ”Fatal1ty” Wendel.

Among other guests of the fair was one of the most famous sports commentators – Dariusz Szpakowski.

At the weekend thousands of music fans gathered at the main PGA stage, where on Saturday – thanks to the Electronic Arts company – they could listen to the Jamal group, and on Sunday – thanks to Radio ESKA – they could enjoy the performance of the most popular DJ duet in Poland – the Kalwi & Remi duo.

Debate on Polish games market On the first media and business day in the history of PGA, journalists and representatives of the industry met at a debate on the Polish market of games. Among the discussed topics were: the digital distribution of games, the PEGI classification and current trends in the local and world market. Attendees could also receive information on the size of the Polish market, its current condition and other interesting issues. Among the

participants of the meetings were: Marcin Turski (Licomp Empik Multimedia, the President of the Polish Association of Entertainment Software Producers and Distributors – SPIDOR), Jarosław Kędzior (Electronic Arts Polska), Marcin Ziobrowski (Sony Computer Entertainment Polska) and Mariusz Klamra (GRY-OnLine), Piotr Pągowski (Microsoft sp. z o.o.) and Michał Gembicki (CD Projekt).

You are not alone The organizers of the Poznań Game Arena fair, the TVN Nie jesteś sam [You are not alone] Foundation, and Polish online auction website Allegro invited everyone to take part in the PGA 2009 Charity Auction. It collected as much as 6 thousand zlotys. All the financial resources gathered during the auction will be given for the construction of the modern Centre for Cancer Prevention of Warsaw Institute of Oncology.

by Dariusz Wawrzyniak

The next edition of Poznań Game Arena is to take place on 8-10 October 2010.

This year at the PGA Fair payments were made with the use of special, ultra modern, noncontact Visa PGA cards. The cards were issued by Bank Zachodni WBK, which once again became one of the sponsors of the event. The bank entered the card for the prestigious contest for the most beautiful card of the year at the Central European Electronic Card 2009 conference.

www.tour-salon.pl • www.discoverpoland.mtp.pl

The twentieth edition of the greatest tourist fair in Poland attracted 718 exhibitors from 39 countries and 25 thousand visitors. 12 thousand professionals visited the fair on the first two industry days.

TOURIST FAIR

20th edition has ended Travel agencies, tour operators, accommodation administrators, sanatoria and health resorts, SPA and wellness centres, carriers, business tourism organizers – all this is just a part of the numerous entities that presented their rich offer at the TOUR SALON trade fair held in Poznań in October. For the first time the offer of Polish tourist businesses was so visible thanks to the workshop on inbound tourism – DISCOVER POLAND.

F

or professionals, the TOUR SALON Trade Fair is first of all an opportunity to present and advertise their offers, and to make new contacts in the industry. The Business Planer programme – implemented by MTP and gaining popularity ever since – led to the arrangement of more than 400 business meetings. At the same time, the fair visitors enjoyed the festival of leisure and relaxation offers.

DISCOVER POLAND Discovering active Poland The innovative shape of the DISCOVER POLAND inbound tourism workshop, devoted mostly to adventure tourism, gave Polish entrepreneurs a chance to present their offers to tour operators from all over the world and to show them the so far unknown, active face of Polish tourism. Business matchmaking enabled both sellers and buyers to

find partners for business talks without having to waste time on effortful search for them – this part of the task was done for them by MTP specialists for business meetings. 200 of the arranged meetings between Polish entrepreneurs and their potential business partners took place, including meetings with tour operators from 10 countries, such as Germany, Belarus, Italy, the Netherlands, Ukraine, Great Britain, Georgia or Australia.

DISCOVER POLAND was an opportunity to directly promote Poland among foreign leisure time organizers as a place offering unique possibilities of spending one’s free time. “Most of foreign tourists coming to Poland know only Cracow or Warsaw, whereas there is much more to Poland than that,” explained the representatives of companies presenting their offers at the workshop. “You can travel on a horseback through the pastures of the Bieszczady mountains for hours without meeting anyone or not see any signs of civilisation during canoeing for a few days, although we are in the centre of Europe. Such

forms of active leisure are difficult to organize anywhere else.”

Conferences, workshops, training The programme of the event included also training offers. The dominant subject was the internet. The conference on “E-fficient marketing in the tourism and hotel industry” run by independent experts who presented the latest e-marketing research results and trends clearly showed the significance of Internet browsers in the marketing strategies of hotels and tourist companies. The conference was complemented with Internet advertising workshops being part of the AdWords Seminar Leader programme and a review of tourist websites in the form of the “Well Sited Tourism” competition. The OtoWakacje. pl Internet portal presented workshops in the series of Tourist Academy of Internet Business.

World festival This year’s edition of the TOUR SALON coincided with celebrating the World Tourism Day in Pocontinued on page 22

On the occasion of the TOUR SALON anniversary, Poznań International Fair received congratulation plates from the Polish Minister of Sports and Tourism and the Polish Tourist Organization. Apart from that, it also received the Globe of the Polish Tourist Organisation for involving in the development of tourism promotion, creating conditions for wide-ranging presentations of countries, regions, offers and tourist attractions and establishing new business contacts among representatives of the industry.

4/2009

21

TRADE FAIR REPORTS continued from page 21

land. On this occasion, the Polish Tourist Organization organized a conference devoted to investments in tourism. There was also a formal ceremony during which awards of the Minister of Sports and Tourism for “Merits for Tourism” and Certificates of the Polish Tourist Organization for the Best Tourist Products (among them – for the second time in history – the Golden Certificate) were granted to winners. The latter was received by the “Papal Route” Augustów Canal entered by the Podlasie Regional Tourist Organization. Apart from that, an award ceremony was held of the 18th National Festival of Sightseeing Books.

ber of Tourism. Their representatives were the honorary guests of TOUR SALON. At the trade fair opening ceremony the first Geopark certificate in Poland was signed. It was issued to the Polish part of the Muskau Arch.

On the same day, a conference devoted to the cooperation of the Ministry of Environment with the Ministry of Sports and Tourism regarding geotourism was held.

Countries and regions present at the fair templed with attractive landscapes and also values of their cuisines

Common jubilee and new awards The formal Exhibitors’ Evening organized to celebrate the 20th anniversary of the fair was a good moment to honour long-term partners of TOUR SALON. Statuettes were presented to organisations, first trade fair exhibitors and individuals who contributed to the creation of the fair.

For the first time, MTP, in cooperation with the Polish Chamber of Tourism, which also celebrated its 20th anniversary this year, awarded new prestigious prizes for cooperating with the tourist industry and for promoting Poland abroad.

Long and short journeys

Jubilee reflections The exhibition on the occasion of the 20th anniversary of TOUR SALON prompted the participants to look back into the past. It was accompanied by the exposition of the winners of the Polska Travel Photo competition organized by the Polish Chamber of Tourism, the “Trips around Poland” exhibition of photos by Mikołaj Długosz organised by the ”Podróże” [Journeys] magazine and the exhibitions prepared by the ”Nurkowanie” [Diving] magazine.

This year’s edition of the fair abounded in special events and surprises, such as souvenirs for visitors, the Speedminton Polish Open games, trips around Poznań in a historic tram setting off from the area of the MTP premises, or even a spectacular show of changing a bus colour from white to gold. As part of the series of meetings with travellers – called the Travel Kaleidoscope – you could also listen to stories from the edges of the world about travelling Mongolian rocky roads, the countries of South America, India, Tibet, Afghanistan and Somalia.

Important events This year’s fair was held under the honorary auspices of the Ministry of Sports and Tourism, the Polish Tourist Organization and the Polish Cham-

by Sylwia Dziwińska

The next edition of the TOUR SALON trade fair is to be held on 20-23 October and the DISCOVER POLAND workshop – 20-21 October 2010.

www.boatshow.pl

FAIR OF SAILING AND WATER SPORTS

Fair under sail Sailing used to be only a form of transport – today it is a kind of water sport, a passion and a lifestyle, as well as a leisure activity. The BOAT SHOW Fair of Sailing and Water Sports is an event organized by sailing and water sports lovers. This year’s edition in the Poznań International Fair marina attracted 200 exhibitors and more than 11 thousand visitors to three fair halls and one presentation room. The figures indicate the impressive development of the event.

The exposition featured motor and sailing yachts, kayaks, accessories, sailing and motorboat equipment, yacht electronic equipment, construction and maintenance materials, boat trailers, clothes and life saving equipment. You could also admire the rich offer of nautical accessories, charter equipment, boat building and sail making services.

The fair programme also included many interesting events, such as workshops, meetings with sailing celebrities, presentations and shows at the pool. Another accompanying event was a scholarly conference organized by the European Boating Association on the subject of “European water driving licence”.

Moreover, additional attractions for the visitors were definitely numerous prize competitions. The fair audience turnout was also satisfying, with nearly 11,500

22

POZNAŃ FAIR MAGAZINE

people attending the fair. The second edition of the fair proved that the difficult decision to move the fair from Łodź to Poznań was good and allowed the event to flourish .

The BOATSHOW Fair is a major event for the industry.

It enables the industry representatives to meet with clients and water sports fans. The fair is a place where you can discuss issues having impact on the development of the market and companies operating in it. Therefore, we invite you to come to Poznań for the next year’s gathering of boat lovers. Attractions will be waiting.

by Ewa Rutkowska

The next edition of the BOATSHOW Fair is to take place in Poznań on 12-14 November 2010.

The sight of fair halls filled with people attending the second Poznań edition of BOATSHOW Fair was a good piece of evidence that it was a really good decision to make MTP a co-organizer of the event that has already been organized for so many years.

www.investhotel.pl

HOTEL EQUIPMENT TRADE FAIR

Products awarded with the Gold Medal of the MTP INVEST-HOTEL 2009: SEDNA hotel furniture collection, Fabryka Mebli Okrętowych FAMOS Sp. z o.o., Starogard Gdański • KLER D031 programme, Kler SA , Dobrodzień • BIO – MALVA mattress, JMB Sp. z o.o., Reda • hotel system for on-line reservation, UPPER PROFITROOM Sp. z o.o., Warsaw • mud bath for a hotel SPA, Klafs Sp. z o.o., Miłosław • BODYKA TGS – cosmetic treatment and aesthetic medicine device, Nova Vision Group Srl, Italy, entity submitting application: Nova 2 CHMIELEWSCY Sp.j., Warsaw • EGE Barcode Econyl 70 Modular floorings, EGE, Denmark, entity submitting application: Polmaster Sp. z o.o., Warsaw

Stands awarded in the Acanthus Aureus contest TOUR SALON 2009: the OtoWakacje.pl Internet portal • Łódź and the Łódź Region (Marshall’s Office of the Łodzkie Province) • the Lublin Region (the Marshall’s Office of the Lubelskie Province) • the Małopolska Tourist Organization • the Pomeranian Regional Tourist Organization • the Slovak Tourist Board • the Marshall’s Office of the Mazowieckie Province INVEST-HOTEL 2009: Fabryka Mebli Okrętowych FAMOS Sp.z o.o., Starogard Gdański • Kler SA, Dobrodzień • Klafs Sp. z o.o., Miłosław • Noti, Tarnowo Podgórne • Hotel Form Design Sp. z o. o., Warsaw • Fabryka Dywanów AGNELLA SA, Białystok • CTO Sp. z o. o., Łódź • Meblotap SA, Chełm • Linden Sp. z o. o., Bydgoszcz

Successful INVESTments The 11th October edition of the Invest-Hotel Hotel Equipment Trade Fair was extremely successful – in comparison to last year, its volume increased by one third! Nearly 160 companies presented their offers. Trade fair visitors admired exhibitions covering the area of more than 12 thousand square metres.

Beauty of the exhibition and business meetings

ing planned investments at the Projekt Hotel consultancy point, and get to know basic rules of developing a hotel investment project. The ”ABC of a hotel investor” seminar This year’s trade fair was divided into two thematic areas: was devoted to planning investment budgets, financing hotel room, hotel bathroom and service, and hotel services hotel investments and being awarded EU funds. The Ho– hotel reception, restaurants, conference room and SPA & tel Investment Forum was an opportunity to meet hotel wellness in hotels. Leaders of the furniture industry were the industry experts. A seminar entitled ”Success in SPA busimost numerous group at the fair. Furniture manufacturers ness” was prepared for those who plan to open a hotel consider the hotel market very attractive, which was proved SPA. A conference entitled ”Effective marketing in tourism by the presence of the following companies at this year’s and hotel industry”, organised together with trade fair: Kler, Klose, Famos, Meble Jarocin, the HotelNews.pl portal, was one of the key Meble VOX, JMB, Mebin, Meblotap, Taranko, Over 160 providers points of the trade fair programme. Its parTombea, Fabryka Mebli Ryś, Bejot, Dąb and of products and ticipants included tourist industry representaWilimex. Their exhibitions attracted visitors services presented tives from the Ukraine, the Netherlands and with their originality and sophisticated taste. their offers for Germany.

Well-known producers of hotel bathroom hotels, guesthouses, equipment, such as Klafs, Ceramika Paradyż recreation centres, and Cermag, also presented their offers. SevConference room in the trade fair conference rooms eral dozens of products and hotel services had hall and wellness & SPA their market premieres during the trade fair.

One of the pavilions housed a model concentres. ference room, built specially for the needs Once again, the Poznań trade fair became of the trade fair, in which conferences an arena for commercial talks between inand workshops, such as “Hotel conference room”, orvestors and hotel industry representatives. Investors eaganised in cooperation with ProjektHotel, were held. gerly visited trade fair stands, and trade fair participants Lecturers advised on how to design and equip a hoentered new contacts in their contact books. Trade fair is tel conference room, there was also a presentation an investment that bears fruit in the future. of equipment and finishing materials for conference rooms. Next to the conference room, a special exhibiFrom briefing to marketing tion presenting elements of hotel equipment, such as On the first day of the fair, there was a press briefing, durhotel reception, restaurant, amusement arcade and fiting which representatives of Klose, Meble Vox, Polmaster ness equipment, was prepared. and Balma discussed the condition of companies from the hotel and furniture industry, effects of the crisis and prepa

by Monika Nawrocka rations to Euro 2012.

INVEST-HOTEL is, above all, a hotel investment trade fair.

The next edition of the INVEST-HOTEL trade fair will take place Investors had the possibility to get free advice concernbetween 20-23 October 2010.

4/2009

23

TRADE FAIR REPORTS

www.hobby.mtp.pl

MODEL MAKING EXHIBITION

Hobby for children and adults This year’s HOBBY Exhibition attracted nearly 12 thousand modellers and parents with children who came to see the offers or collections of 140 exhibitors.

It is incredible how so many little elements can be assembled – the fair visitors admired the precision and persistence of modellers and the final results of their work.

and diesel locomotives, a narrow gauge railway station and an industrial plant with a railway siding. This year for the first time the Faller Car System was presented – a model car moving on a road.

Speed and competition

O

nce again the HOBBY Exhibition proved to be an event unique for the world of model making in Poland.

This was additionally confirmed by a great number of journalists who attended the fair.

Lots of learning and fun The Model Making Exhibition has become an invaluable opportunity for many modellers to exchange experiences and a great source of knowledge for new fans of the model making hobby. At the fair you could observe the work of experienced modellers, who were very willing to answer the questions of newcomers to the world of model making. The Polish Association of Railway Modellers and Railway Lovers organized a professional modeller’s workshop in order to present the art of model making to less experienced hobbyists as well as possible. At the Allegro stand you could learn about the technique of painting of miniatures and at the AMC stand children could have carefree fun drawing pictures. There were also shows of assembling and soldering of rolling stock elements in 1/32 scale. What aroused the admiration of model making fans was a model steam locomotive depot in 1/87 scale. It included equipment necessary for the operation of steam

24

POZNAŃ FAIR MAGAZINE

The Qualifying Race for the Polish Indoor Model Radio Control Car Championship was also organized at the fair. It was entered by 60 competitors from all over Poland. More than 80 various model cars raced at breakneck speed on the racetrack. The audience could also admire the skills of the Polish Cyclotrial Champion, who defeated an obstacle at the height of 125 meters. Had it been an official competition, a new record of Poland at bike jumping would have been broken. The Indoor RC Car Race for children received great attention.

Sea at fair In order to present the capabilities of model vessels a miniature artificial sea was created at the fair in the form of a pool that was filled with 75,000 litres of water! The exhibitors presented also masterpieces of the model making craft, such as wooden model sailboats from different historical eras.

Nevertheless, the show would not have been fully successful if it had not been for the planes flying high over the visitors’ heads. There were helicopters and remotely controlled aircraft, which the visitors could control themselves, finding out that it was not as childishly simple as it seemed.

Western City For the first time the fair was attended by the Model Railway and Models Lovers Association from the USA. Thanks to their passion for modelling other visitors of the fair could see a 40-meter long model of American railway. The model was created in a western style and included two tracks with wooden sleepers made in accordance with all technical standards. Every element was handmade and it took five years to precisely assemble all the elements. The elements were all made of natural materials, such as wood or metal, as the authors used only such materials as were used for the real railway.

by Wioleta Aleksandrowicz

The next edition of the HOBBY fair is to take place on 23-24 October 2010.

A copy of a real sea was created in the fair pavilion – a great pool had a capacity of 75,000 litres of water!

www.stone.mtp.pl • www.targikamien.pl

STONE INDUSTRY FAIR

Beauty of stones discovered The merger of the Wrocław KAMIEŃ fair and the premier Poznań STONE fair resulted in the creation of the greatest in this part of Europe common event for the industry – the KAMIEŃ-STONE Stone Industry Fair. The fair was held for the first time from 4th to 7th November in Poznań and it was an unquestionable success with regards to the richness of the presented offer.

For the first time in Poznań, for the first time together – the KAMIEŃ-STONE Fair turned out to be a very successful event.

T

he agreement between Poznań International Fair and the GeoserviceChristi company from Wrocław, working together on the organization of a fair for the stone industry was welcome with significant enthusiasm by the industry, which was visible in the high turnout of the industry’s representatives at the fair, the rich and incredibly varied fair expositions and the involvement of professionals visiting the fair.

New technologies and trends The fair was visited by more than 8 thousand professionals. Over 300 companies from 20 countries presented their offers in the area of 15 thousand square meters. Apart from stone processing technological solutions, visitors could also see various kinds of stone from all over the world, including famous Italian marbles and granites, marbles and sandstones extracted in Spain, Turkey, India or South Africa. Those who attended the Poznań fair had an opportunity to learn about modern design and interesting types of finishes for stone

tiles and slabs, including exclusive products of this kind incrusted with precious stones.

The knowledge on various possibilities of designing space with the use of stone elements could be acquired at the stands presenting finished products such as bathtubs, washbasins and stone sculptures.

Stone constructions

The November KAMIEŃ-STONE Fair had a lot to offer to stonemason enterprises, construction investors and all those professionally involved in architecture also thanks to an interesting programme of accompanying events, such as the seminar entitled ”Construction stone industry - practical issues”, during which the invited guests talked, for instance, about improper use of stone in architecture. During another seminar, entitled ”Stone for the Architect”, architects and students of architecture were able to learn more Transport solutions are needed about stone as a design mawhile working with stone. A terial. The invited architects presentation of Hyundai forklift presented their designs trukcs will be organized during employing stone in big box the fair. buildings, public utility facili-

ties and office blocks, as well as in single and multi-family residential constructions.

Artistic inspirations The fair organizers, in cooperation with their partners, prepared interesting exhibitions and presentations. During the four fair days visitors could see, among others, the “world’s most compelling stone-related advertisements”. The exhibition presented the work of publishing houses and companies related to the stone industry, dating from 50 years back to 1989. It managed to show how trends in product presentation have evolved over the years. Those who visited the fair had also an opportunity to watch the work of Dr Wit Pichurski sculpting a woman’s head out of marble, with the use of traditional techniques.

The artist is a graduate of the Academy of Fine Arts in Kraków and holds a doctorate in arts from this Academy. His works were featured in numerous, both individual and collective, exhibitions.

The fair featured also the Live Mosaic Assembly Show performed by Waldemar Miłka, who had acquired the skill in Tunisia and Italy. The mosaic he assembled depicted a Faun and showed the whole beauty of the art of stone.

by Jacek Obarski

The next edition of the KAMIEŃ-STONE Fair is to take place on 10-13 November 2010.

The organizers: Geoservice-Christi from Wrocław and Poznań International Fair.

4/2009

25

TRADE FAIR REPORTS

www.poleko.pl • www.komtechnika.pl This time POLEKO and KOMTECHNIKA were accompanied by the GMINA fair – a forum for exchanging information between the public and the private sectors. On the area of 16,500 m2, about 850 exhibitors and represented companies were showcasing their innovative offers for the industry and local self-governments.

ECOLOGY AND MUNICIPAL TECHNOLOGY FAIRS

Green fair for self-

-governments and industry

The latest solutions related to environment protection and municipal services management, a representation of international leaders of the industry, professional debates, conferences, business meetings and workshops, competitions and interesting exhibitions – all this was waiting for the attendees of the POLEKO International Trade Fair of Environmental Protection, which took place in Poznań in November. This year’s twenty-first edition of the greatest ecological fair in East-Central Europe was held under the honorary auspices of the Minister of the Environment, Professor Maciej Nowicki.

Environment protection and municipal services from A to Z This year’s POLEKO attracted companies from 23 countries. Just as in previous years, also at this year’s fair there were special attractions in the form of national expositions organized under the auspices of agencies or institutions of particular governments. This time, comprehensive solutions related to environment protection and municipal services management were presented by: Austria, Denmark, France, Ireland, Canada, Germany, Norway and Switzerland. The exposition comprised of six industry sectors: Water and Sewage, Energy and Renewable Energy, Waste and Recycling, Air, Noise and Vibration, Climate Change and Environmental Education.

This year, for the second time, POLEKO was accompanied by the KOMTECHNIKA International Trade Fair of Municipal Technologies, which was an opportunity for suppliers of municipal technologies to meet professionals from local self-governments responsible for municipal services management and representatives of municipal services companies, businesses that provide cleaning services, companies responsible for maintenance of green areas and municipal road maintenance units and cooperatives.

Waste management The problem of waste management is one of the most serious responsibilities of local self-governments whose representatives are traditionally the largest group of the POLEKO visitors. No wonder then that it is waste management that the Minister of the

26

POZNAŃ FAIR MAGAZINE

Environment decided to make the leading subject of this year’s edition of the fair.

A two-day conference entitled ”Waste management – opportunities, threats and new technologies” was organized at the fair by the Ministry of the Environment, the National Fund for Environmental Protection and Water Management and the Regional Fund for Environmental Protection and Water Management in Poznań. ”Waste management – conditions and challenges” was the topic of the 13th International Ecological Congress.

Waste management was also the lead theme of the annual debate organized at POLEKO. This time, the discussion was entitled: ”Energy from waste – pipe dream or necessity”. The same topic was discussed at a seminar entitled: ”Energy - from - Waste: what goes in? What comes out?” organized by the European Suppliers of Waste to Energy Technology.

The Embassy of Norway, Innovation Norway and Green Business Norway organized the ”Norwegian panel”, a seminar devoted to such subjects as: ways to improve the quality of recycled plastic materials, recovery efficiency of specific material types from the municipal waste stream and packaging waste collection and recycling system in Norway. Another event was a conference organized by the National Chamber of Waste Management, Green Business Norway and the National Fund for Environmental Protection and Water Management on the topic of the ”Integrated state-of-the-art waste management system in the light of Polish and Norwegian experiences.”

An event that has already become traditional at the POLEKO Fair is the Recycling Forum accompanying the

Recycling Exhibition, which is a special exposition of technologies and devices for waste recycling and processing. The topics of this year’s forum included: recovery and recycling of packaging waste and hazardous waste.

Youth Climate Summit This year, for the second time, POLEKO hosted the participants of the Youth Climate Summit, organized by ”Gazeta Wyborcza”, Poznań International Fair and the City of Poznań. The attendees of the summit were the finalists of the nationwide competition organised by ”Gazeta Wyborcza” for the best film promoting energy saving. Hundreds of children from all over Poland gathered in Poznań to adopt a message to the participants of the December UN climate change conference held in Copenhagen. The prize for the winners of the aforementioned film competition was a trip to Copenhagen during the climate change conference.

Science for the Environment The Science for the Environment exhibition was organized at POLEKO for the fifth time. It was devoted to innovative offers presented by over 30 R&D centres, scientific and research institutes and other institutions specialising in broadly understood ecology. The participation of Polish scientific institutions was co-financed by the Ministry of Higher Education and Science.

by Kacper Maćkowiak

The next edition of the POLEKO and KOMTECHNIKA 23-26 November 2010.

www.gmina.mtp.pl • www.investfield.mtp.pl

MTP Gold Medal winners POLEKO 2009: 800 Aeration Tank, SelmaG Sp. z o.o., Morąg, entered by: Instytut Techniki Górniczej KOMAG Jednostka Badawczo-Rozwojowa [KOMAG Institute Of Mining Technology, Research and Development Unit], Gliwice, • WPWS-160 Centrifugal Fan Silencer, Grama Sp. z o.o., Chorzów, entered by: KOMAG Institute Of Mining Technology, Research and Development Unit, Gliwice • 3-Membrane Biogas Holder, ECOMEMBRANE s.r.l., Italy, entered by: Centrum Elektroniki Stosowanej CES Sp. z o.o. [Applied Electronics Centre], Krakow • Ultrasound Reactor for Sludge Disintegration, ULTRAWAVES, Germany, entered by: Centrum Elektroniki Stosowanej CES Sp. z o.o., Krakow • WATT 4000 HighEfficiency Flat Plate Collector, WATT Sp. z o.o., Piekary Śląskie • Vegetable Oil-Powered Power Generator with Heat Recovery HE-KEC-SRK-280/380, PPUH ”HORUS -ENERGIA” Sp. z o.o., Sulejówek • ECOKLAR HYDROCONTROL Domestic Wastewater Treatment System, utp umwelttechnik Pöhnl GmbH, Germany, entered by: ECOVENTIS Sp. z o.o., Chorzów • Renaturalisation and protection of black grouse biotope in Muszaki military training area, Nadleśnictwo Jedwabno [Jedwabno Forest Division], Jedwabno • TOPTURN X53 Self-Propelled Compost Turner for Triangular Windrows, Komptech GmbH, Austria, entered by: AGREX ARCON Sp. z o.o., Warsaw • LEISTER WELDPLAST S2 PVC Hand Extruder, Leister Process Technologies, Switzerland, entered by: Heisslufttechnik Flocke Sp. z o.o., Katowice • H010 Complete Straw Briquetting Line, POL-MOT WARFAMA S.A., Dobre Miasto • WES 30 mk1 Wind Power Plant, Wind Energy Solutions, the Netherlands, entered by: Delgreen Sp. z o.o., Przeźmierowo • STABILAT® Waste-Derived Fuel, HERHOF GmbH, Germany, entered by: Polish Recycling Chamber of Commerce, Warsaw KOMTECHNIKA 2009: XTrack Komunal - Comprehensive tracking, control and management system for municipal companies, PPU OMEGA Sp. z o.o., Gdańsk

Winning stands in the Acanthus Aureus competition POLEKO 2009: Polish Oil and Gas Company, Warsaw • Zakłady Pomiarowo-Badawcze Energetyki ENERGOPOMIAR Sp. z o.o.

[Power Research and Testing Company] Gliwice • Państwowy Instytut Geologiczny – Państwowy Instytut Badawczy [Polish Geological Institute - National Research Institute], Warsaw • Nadleśnictwo Jedwabno [Jedwabno Forest Division], Jedwabno • Ministry of the Environment, Warsaw • Embassy of the Kingdom of Norway, Trade Division, Innovation Norway, Warsaw • Bank Ochrony Środowiska SA, Warsaw • REMONDIS Sp. z o.o., Warsaw KOMTECHNIKA 2009: P.P.U. Omega Sp. z o.o., Gdańsk

Minister ofthe Environment, Maciej Nowicki and the President of the city of Poznań, Ryszard Grobelny were among the participants of the GMINA fair opening ceremony

fair for seLf-governments

GMINA focused on new solutions

I

n November Poznań became a meeting place for providers of services and products for self-government administrations and representatives of local authorities from all over Poland. The first edition of the GMINA Fair was a presentation forum for new solutions in the area of urban architecture, technological infrastructure, facilities for the disabled, education, culture and sports, and IT solutions for public institutions.

The offer of the first edition of the GMINA Trade Fair for Municipalities, Cities and Regions was extremely rich.

The fair exhibitors showcased comprehensive solutions facilitating the functioning of administrations and improving the comfort of living of inhabitants of municipalities, cities and villages. Some of the products were as unique as the support system for the hearing-impaired to be used in public buildings, solar powered street lamps made with the use of the LED technology or virtual walks in cities in the form of multimedia presentations. It was a unique opportunity to present all those products directly to local authorities.

Funds for investments A significant part of the Local Government and Business Forum was devoted to the subject of obtaining resources for investments. The Ministry of Economy was involved in the organization of the forum, with its experts presenting the rules of applying for funds, and the principles of preparation and evaluation of applications. The forum was held under the honorary auspices of the Minister of Regional Development, Elżbieta Bieńkowska.

The Local Government and Business Forum dealt also with the issues of cooperation between local authorities and

private investors. The idea of a public-private partnership is nowadays extremely popular in many countries of the world. It involves joint activities of public authorities and private capital taken in order to carry out projects that in the past were sole responsibilities of public authorities.

This idea is being implemented in Poland only now. The experts invited to take part in the debate presented models of cooperation with a private investor and benefits resulting from it, they analysed case studies and talked about additional sources of financing investments. Other PPP issues were also discussed during a conference organized by the Agency for Supporting Local Initiatives (AWIL).

For investors The INVESTFIELD Property and Investment Exhibition, which accompanied the GMINA fair, presented investment offers of particular regions. An additional attraction of the exposition was the presentation of offers of 30 municipalities of the Wielkopolska region represented by local activity groups.

Another part of the INVESTFIELD exposition was the model Investor Service Centre, operating by the Association of Wielkopolska Municipalities and Counties. It included an information centre providing data about investment areas in the Wielkopolska region, a consultancy desk for potential investors, a local self-government intervention centre and a contact point for businesses interested in cooperating with local self-governments.

by Monika Wietrzyńska

The next editions of the GMINA Fair and the INVESTFIELD Exhibition are to be held on 23-26 November 2010.

4/2009

27

TRADE FAIR REPORTS ART & CRAFT FESTIVAL

Artistic shopping for Christmas In the first days of December, the eyes of those who passed by the MTP main entrance were caught by an unusual sight – through the enormous pavilion windows overlooking the street, passerbys could see crowds of people among sculptures, easels, walls hung with pictures and beautifully lit and decorated stalls with handmade objects. All this was possible thanks to the Art & Craft Festival, which changed the fair hall into an open art and handicraft gallery.

N

early four hundred artists and handicrafters brought to the fair the whole variety of absolutely unique, handmade objects. Paintings, graphic arts, tapestry, sculptures, stained glass, ceramics, jewellery, bags, clothes, hats, decorative chests, interior decoration, Christmas decoration – all such works of great and small art could be admired, bought or especially ordered at the Art & Craft Festival.

Art at hand

The festival visitors had an opportunity to experience an easy contact with art at its best. Artists showed the festival guests a significant choice of their paintings and exquisite works of applied art – jewellery masterpieces and objects made from glass and ceramics. There were also sculptures, graphic art pictures and artistic photographs.

An impressive exhibition was organized by the Association of Polish Artists and Designers called “Know the Changes”. In this special festival space one hundred artists from Poland, Lithuania, Russia, Ukraine, the United States and France presented more than 300 works, including drawings, graphic pictures, paintings, tapestries and sculptures. The festival attendees emphasized that such exhibitions organized at the MTP premises were unique opportunities to encounter real art.

“I do not often go to art galleries. I somehow feel I do not belong to the world of artists of which they are part,” explained Marta, one of the visitors of the Art and Craft Festival. “But I come to the festival every year and I do not feel a stranger here! Here, art seems so close and available to everyone – you can feel free to talk to artists and buy things. I am just considering buying one of the paintings at the exhibition.” The Association

of Polish Artists and designers organized also a conference devoted to the subject of changes in contemporary art.

In search for gifts The fair visitors crowded around stalls with artistic handicrafts. They were very much interested in everything that was related to the upcoming season: Christmas and Christmas tree decorations, and gifts. Especially that most of the showcased products could become Christmas presents. “The great interest in the offers of the fair exhibitors is understandable”, says manager of the Art & Craft Festival Zofia Strzyż. “More and more people are looking for products alternative to those offered in chain and department stores. What is desired is the uniqueness of gifts and Christmas decorations.”

www.targijezdzieckie.pl

HORSE RIDING EQUIPMENT trade FAIR

Real sport emotions The Poznań December Horse Riding Equipment Trade Fair is the only event of this kind in Poland. It attracts both leaders of the horse riding industry and amateur fans of horse riding as a leisure activity. Emotions aroused by horse contests accompanying the fair unite both groups of visitors. This year, the emotion-arousing factor was the Polish Indoor Show Jumping Competition CSN***. The prize pool was PLN 60 thousand.

Equipment for professionals and amateurs The Horse Riding Equipment Trade Fair was organized by and for horse lovers. The fair exposition is not limited to equipment – it is very rich and offers a whole range of products necessary to take care of the health and appearance of your horse.

28

POZNAŃ FAIR MAGAZINE

This year’s fair featured offers of both Polish and foreign companies operating in the horse riding industry. At 50 stands visitors were able to see a whole range of products necessary to take care of the health and appearance of your horse: saddlecloths and horse blankets in various colours and made of various kinds of fabric, saddles, halters,

snaffle bits, rein, girths and stirrups. Both professional riders and amateurs for whom equestrianism is a leisure activity and passion were able to find at the fair the latest models of riding clothes and high quality equipment, indispensable for comfortable and safe horse riding. There was also a rich offer for professional horse breeders, owners of horse riding centres and halls. The exhibitors presented stable equipment, blacksmith products, fodder, carts and

exhibition programme

www.festiwal.mtp.pl

2010

19.01 – 22.01 BUDMA International Construction Fair • CBS Sport Facilities, Amenity Areas, Wellnes & Spa • BUMASZ International Fair of Construction and Road Building Machines, Vehicles and Equipment • GLASS Glass Industry Fair 29.01 – 31.01 Angling Fair • AQUAZOO Fishkeeping Exhibition 01.02 – 04.02 EPLA International Fair of Plastics and Rubber Processing 11.02 – 14.02 POLAGRA-PREMIERY International Fair of Agricultural Mechanization PRO HORTI Horticultural Contracting Exhibition 16.02 - 19.02

MEBLE POLSKA Furniture Fair

19.02 – 21.02 Education Fair • School Equipment Exhibition • Books for Children and Young People – 9th Poznań Trade Fair Meetings 26.02 – 28.02 GARDENIA Garden Fair 02.03 – 04.03 NEXT SEASON Contracting Exhibition of Clothing, Shoes and Accesories • BODY STYLE Exhibition of Lingerie and Beach Fashion • FAST FASHION Exhibition• TEX-STYLE Clothing Industry Fabrics and Accesories Trade Fair • INTERMASZ International Trade Fair of Textile, Clothes and Shoe Making Machines 10.03 – 12.03 Euro-Reklama International Fair of Advertising Goods and Services • Digital Printing Expo, Visual Expo • POZNAŃ MEDIA EXPO • SALMED International Medical Fair 19.03 – 21.03 Motor Show 20.03 – 21.03 LOOK Hairdressing Forum • beauty VISION Cosmetics and Solaria Forum 26.03 – 27.03 Poznań Optical Exhibition 1)

Workshops The workshops held at the Art & Craft Festival were a great success.

Attending them, you could learn how to make everyday objects look ancient and your Christmas tree look special, how to create a beautiful and personal Christmas card, or what you need to make your own earrings or necklace? You could also buy all the necessary materials and instruments.

In folk style The turnout of folks artists at this year’s festival was also satisfactory. Female handicrafters, dressed in folk costumes, were crocheting, embroidering and showing how to make traditional Christmas tree decorations. At the Stand of Cepelia the festival visitors were encouraged to try their hand at making various objects with the use of traditional techniques.

by Marta Siek

The next edition of the Art & Craft Festival is to take place on 3-5 December2010.

13.04 – 16.04 FURNICA International Trade Fair of Components for Furniture Production DREMA International Trade Fair of Machines and Tools for the Wood and Furniture Industries 26.04 – 29.04 INSTALACJE International Trade Fair of Installations and Equipment • WODOCIĄGI International Fair of Water and Sewage Systems • KOMINKI International Fair of Fireplaces • SAWO International Fair of Work Protection, Fire-Fighting and Rescue Equipment • SECUREX International Security Exhibition 07.05 – 09.05 FIT-EXPO Fitness & Sport Park 12.05 – 13.05 BTS Fair of Shoes, Leather and Leather Goods 17.05 – 18.05 OPAKPRINT Packaging and Printing Industry Fair in Lublin 18.05 – 20.05 EXPOPOWER International Power Industry Fair • AUTOMA International Fair of Robotics, Automatics, Control and Measurement Equipment • GREENPOWER International Renewable Energy Fair 26.05 – 28.05 HOME DECOR Interior Design and Home Furnishing Fair • LUMINEXPO Lighting and Light Technology Exhibition 27.05 – 30.05 ARENA DESIGN • MOODFORM Design Trade Fair 29.05 – 30.05 AGRO-PARK Agricultural Fair in Lublin 08.06 – 11.06 INNOVATIONS-TECHNOLOGIES-MACHINES POLAND (ITM POLAND), including: HAPE Exhibition of Hydraulics, Pneumatics and Drives • MACH-TOOL Machine Tools Exhibition • METALFORUM Exhibition of Metallurgy, Foundry Engineering and Metal Industry • SURFEX Exhibition of Surface Treatment Technologies • Convention and Exhibition ”21st Century Rail Transport for Poland” • TRANSPORTA • WELDING • Research for Industry August

ROLTECHNIKA Agricultural Exhibition in Wilkowice

31.08 – 02.09 NEXT SEASON Contracting Exhibition of Clothing, Shoes and Accesories • BODY STYLE Exhibition of Lingerie and Beach Fashion • FAST FASHION Exhibition 09.09 – 11.09 EKO-LAS Fair of Forestry, Wood Industry and Enviromental Protection

It has become a tradition that during the Horse Riding Equipment Trade Fair, the premises of MTP turn into a riding course. Over the three days of the Polish Indoor Show Jumping Competition CSN more than 20 contests were held. The best of all the 63 competitors and 173 horses turned out to be Leszek Gramza on the horse called Gambo.

12.09 – 16.09 POLAGRA-TECH International Trade Fair of Food Processing Technologies, including: Exhibition of Baking and Confectionery Industry (12.09‑16.09) • International Food Ingredients Show (13.09‑15.09) • Exhibition of Dairy Industry Machines and Devices (13.09‑16.09) • Exhibition of Food Industry Machines and Equipment (13.09‑16.09) 13.09 – 16.09 POLAGRA-FOOD International Food Product Trade Fair • GASTRO TRENDY International Trade Fair of Catering• TAROPAK International Packaging Technology and Logistics Exhibition 23.09 – 25.09 CEDE Central European Dental Exhibition 2) 01.10 – 03.10 DREMASILESIA – MEBELTECHEXPO Exhibition of Woodworking Machines and Tools (Katowice) 3) 08.10 – 10.10 POZNAŃ GAME ARENA (PGA) Multimedia and Entertainment Fair 20.10 – 23.10 TOUR SALON Trade Fair of Regions and Tourist Products INVEST-HOTEL Hotel Equipment Trade Fair 23.10 – 24.10 HOBBY Model Making Exhibition 10.11 – 13.11 STONE Stone Industry Fair 4) 12.11 – 14.11 BOAT SHOW Fair of Sailing and Water Sports 5)

carriages. Among the fair attendants there were also horse breeders associations, organizations popularising equestrianism and therapeutic horseback riding, the industry-related publishers and horse riding centres advertising horse riding lessons.

As every year, also this time the fair proved to be a perfect place for people only beginning their adventure with horse riding. They could find out what equipment they needed for a good start, find a horse riding club or learn about various horse-related leisure activities.

by Wioleta Aleksandrowicz

16.11 – 18.11 BTS Fair of Shoes, Leather and Leather Goods 23.11 – 26.11 POLEKO International Trade Fair of Environmental Protection • KOMTECHNIKA International Trade Fair of Municipal Technologies • GMP Fair of Products and Services for Self-Government Administration • INVESTFIELD Property and Investment Exhibition 26.11 – 27.11 OPTYKA Optical Exhibition 6) 03.12 – 05.12 Art & Craft Festival December 1) 2) 3) 4) 5)

The next edition of the Horse Riding Equipment Trade Fair is to take place on December 2010.

6)

Horse-Riding Equipment Trade Fair

O rganizer: Interprovincial Guild of Optical Crafts in Poznań Organizer: Exactus sp.j.

Co-organizer: International Katowice Fair Ltd. Co-organizer: Geoservice – Christi Co-organizer: Interservis Ltd. in Łódź Co-organiser: National Chamber of Optical Crafts KRIO

Międzynarodowe Targi Poznańskie Poznań International Fair

new communication

platform www.mtp24.pl

Platform available around the clock For those planning to visit the fair or participate in any event taking place at the MTP premises, Poznań International Fair has launched an online visitor centre at www.mtp24.pl.

Quick One of the benefits of the new www.mtp24.pl platform is that it enables you to obtain your admission documents for a particular event quicker. You can use the website to purchase an e-ticket or apply online to take part in a given fair by completing and printing out the registration survey which you need later to purchase a ticket at the ticket offices at the MTP grounds.

Easy In order to use the platform you are required to register a unique password. That is all you need to have immediate access to all the functions offered by the platform in the future.

Convenient Each registered user may log in as many times as needed and apply for participation in any number of selected events. Users may also review their transaction records and print out duplicates of any previously issued documents.

Poznań International Fair Głogowska 14, 60-734 Poznań, tel. +48 61 869 20 00, fax +48 61 869 29 99, e-mail: info@mtp.pl

www.mtp.pl