POZNAN FAIR MAGAZINE 1/2012 by Międzynarodowe Targi Poznańskie

pfm POZN AŃ FAIR MAG AZINE

Fairs and exhibitions Trade fairs abroad Poznań Congress Center IDEAEXPO.MTP 1/2012

ISSN 0860-0023

Międzynarodowe Targi Poznańskie

Poznań International Fair

In 2011 nearly 11 thousand exhibitors from 63 MTP orga countries of the world who participated in over terprise nises expositions of Polish enamic and IDEAEXPO.MTP is a real expert in organizing trade fair pers 80 trade fair events organized on MTP grounds fairs and at more than 50 reputable trade Poznań Congress Center is the most dyn comformance for exhibitors. It constructs nearly 6,000 stands exhibitions. Over the last 5 ye PCC base nd. Pola in re cent s gres con presented their offers on the area of 320 MTP ars, modern on pavil- of a total area of several dozen football pitches annually! has provided services to nea ibiti fairs exh trade ń and s Pozna s. hall metre nce square fere and con rly thous 450 prising 77 s, IDEAEXPO.MTP ensures complex and customized services companies, which together rent for ern and multi-purpose facilitie were visited by nearly 450 thousand guests. tal exhibition space of almost ed the to- ions offers mod lot of natural light. trade fair participants. 9500 sq m. open space and a

Międzynarodowe Targi Poznańskie Poznań International Fair

We invite to Poznań 24.01 – 27.01

03.02 – 05.02 16.02 – 19.02 24.02 – 26.02 27.02 – 29.02

27.02 – 29.02

05.03 – 08.03 13.03 – 15.03 14.03 – 16.03 17.03 – 18.03 27.03 – 29.03 27.03 – 30.03 30.03 – 31.03 12.04 – 15.04 13.04 – 15.04 17.04 – 18.04 20.04 – 22.04 23.04 – 26.04

24.04 – 26.04

08.05 – 10.05 10.05 – 12.05 18.05 – 20.05 29.05 – 01.06

January 2012 BUDMA – International Construction Fair CBS – Sports Facilities, Amenity Areas, Wellness & Spa BUMASZ – International Fair of Construction and Road Building Machines, Vehicles and Equipment GLASS – Glass Industry Fair February 2012 Education Fair School Equipment Exhibition Books for Children and Young People – 11th Poznań Trade Fair Meetings POLAGRA-PREMIERY – International Fair of Agricultural Mechanization GARDENIA – Garden and Landscape Architecture Fair ANIMAL MARKET – Zoological Fair RYBOMANIA – Angling Exhibition POZNAŃ FASHION FAIR: •NEXT SEASON Exhibition of Clothing, Lingerie and Accessories •FAST FASHION Exhibition •TEX-STYLE – Exhibition of Clothing Industry Fabrics and Accessories •BTS – Exhibition of Shoes, Leather and Leather Goods INTERMASZ – International Trade Fair of Textile, Clothes and Shoe Making Machines March 2012 MEBLE POLSKA – Furniture Fair HOME DECOR – Interior Fair ARENA DESIGN EPLA – Plastics and Rubber Trade Fair SALMED – International Trade Fair of Medical Equipment and Instruments AKTYWNI 50+ Fair for Everyone over the Age of Fifty LOOK – Hairdressing Forum BEAUTY VISION – Cosmetics and Solaria Forum EURO-REKLAMA – International Fair of Advertising Goods and Services FURNICA – International Trade Fair of Components for Furniture Production DREMA – International Trade Fair of Machines and Tools for Wood and Furniture Industries Poznań Optical Exhibition 1) April 2012 TTM – Automotive Technology Fair 2) MOTOR SHOW POZNAŃ ENTREPRENEURSHIP DAYS 3) POZNAŃ MEDIA EXPO INSTALACJE – International Fair of Installations and Equipment WODOCIĄGI – International Water and Sewerage Industry Fair KOMINKI – International Fireplace Fair SECUREX – International Security Fair TCS – System Heating Trade Fair 4) SAWO – International Fair of Work Protection, Fire-Fighting and Rescue Equipment May 2012 EXPOPOWER – International Power Industry Fair AUTOMA – Automation for the Power Industry Exhibition GREENPOWER – International Renewable Energy Fair Franchise Forum – International Network Systems Fair FIT-EXPO – Fitness & Sport Park INNOVATIONS-TECHNOLOGIES-MACHINES POLAND (ITM POLAND): •HAPE – Exhibition of Hydraulics, Pneumatics and Drives •MACH-TOOL – Machine Tool Exhibition •METALFORUM – Exhibition of Metallurgy, Foundry Engineering and Metal Industry •SURFEX – Exhibition of Surface Treatment Technologies •WELDING

•RESEARCH FOR INDUSTRY •TRANSPORTA –Convention and Exhibition “21st Century Rail Transport for Poland” June 2012 01.06 – 03.06

POLSKIE ZBOŻA – ZIELONE AGRO SHOW Kąkolewo, Grodzisk Wielkopolski Municipality 5) August 2012

18.08 – 19.08

ROLTECHNIKA – Agricultural Exhibition / Festival of Old Tractors and Agricultural Machines – Wilkowice POZNAN AIR FAIR

23.08 – 26.08

September 2012 06.09 – 08.09 EKO-LAS – Fair of Forestry, Wood Industry and Environmental Protection (Mostki nearby Świebodzin) 11.09 – 13.09 POZNAŃ FASHION FAIR: •NEXT SEASON – Exhibition of Clothing, Lingerie and Accessories •FAST FASHION Exhibition •BTS – Exhibition of Shoes, Leather and Leather Goods 11.09 – 13.09 GIFT EXPO – Advertising Gift Fair (Warsaw) 20.09 – 22.09 CEDE – Central European Dental Exhibition 6) 25.09 – 27.09 FIX-TECH – Fixing Technology Fair 7) 28.09 – 30.09 PGA – Video Games and Multimedia Entertainment Show 28.09 – 30.09 DREMASILESIA – Exhibition of Woodworking Machines and Tools (Katowice) October 2012 06.10 – 09.10 TASTES OF REGIONS 07.10 – 11.10 POLAGRA-TECH – International Trade Fair of Food Processing Technologies, including: Exhibition of Baking and Confectionery Industry (07.10-11.10) Exhibition of Dairy Industry Machines and Devices (08.10-11.10) Exhibition of Food Industry Machines and Equipment (08.10-11.10) Food Ingredients Show (08.10-11.10) 08.10 – 11.10 POLAGRA-FOOD – International Trade Fair for Food POLAGRA GASTRO – International Trade Fair for Gastronomy INVEST-HOTEL – Hotel Equipment Trade Fair TAROPAK – International Trade Fair of Packaging Technology and Logistics 24.10 – 27.10 TOUR SALON –Trade Fair of Regions and Tourist Products 27.10 – 28.10 HOBBY – Model Making, Toys and Games Exhibition HAPPY BABY – Fair of Toys and Goods for Children AQUAZOO – Aquarium and Terrarium Trade Fair AGRO-PARK – Agricultural Fair (Lublin) 8) November 2012 06.11 – 08.11 SAKRALIA – Trade Fair of Church Furnishings, Liturgical Objects and Devotional Items 07.11 – 10.11 KAMIEŃ-STONE – Stone Industry Fair 9) 09.11 – 10.11 OPTYKA – Optical Fair 10) 13.11 – 15.11 SOFAB – International Trade Fair of Upholstery Fabrics and Components for Upholstered Furniture 16.11 – 18.11 BOAT SHOW – Fair of Sailing and Water Sports 11) 20.11 – 23.11 POLEKO – International Trade Fair of Environmental Protection KOMTECHNIKA – International Trade Fair of Municipal Technologies GMINA – Fair of Products and Services for Local Governments INVESTFIELD – Property and Investment Exhibition December 2012 30.11 – 02.12 MEMENTO POZNAŃ – Funeral Trade Fair 12) 07.12 – 09.12 Art & Craft Festival CAVALIADA – Horse-Riding Equipment Fair Organizer: Interprovincial Guild of Optical Crafts in Poznań 2) Co-organizer: Association of Automotive Technology Co-organizer: City of Poznań, Poznań Province, Wielkopolska Chamber of Commerce and Industry, Foundation of the Adam Mickiewicz University in Poznań 4) Co-organizer: Chamber of Commerce Polish Heat Engineering 5) Co-organizer: Polish Chamber of Commerce for Agricultural Machines and Facilities 6) Organizer: Exactus sp.j. 7) Co-organizer: PIAP 8) Co-organizer: Lublin International Fair 9) Co-organizer: Geoservice-Christi Ltd., Wrocław 10) Co-organizer: National Chamber of Optical Crafts 11) Co-organizer: Interservis Ltd. in Łódź 12) Co-organizer: Polish Association of Cremation, Cemetery Administrators and Funeral Managers 1)

In thIS ISSUe

Fairs in a nutshell thanks to Wi-Fi

rom this year on, all the participants of the fairs organised by the Poznań International Fair (MTP) may take advantage of the mobile version of its internet service. Additionally, every visitor to the grounds of MTP is offered a free access to m.mtp.pl via a WiFi network. Mobile devices such as smartphones or tablets are more and more popular on the Polish market. The research conducted by MTP shows that 70% of the fair clients have mobile phones enabling them to use the m.mtp.pl website. It is for them that MTP has created a new service. It was based on the assumption that information the visitor needs should be easily accessible for him or her, before and after the exhibition, but first of all during the time of his or her stay at the fair. ”Therefore we have decided that a phone can be a great tool, better than an information point or a leaflet given at the cash desk”, says Krzysztof Ślatała, Manager of MTP IT Department. “Our aim, apart from facilitating visiting the exhibition by providing access to the profiled information, was the user’s convenience, i.e. the immediate and free access to the information through an efficient Wi-Fi network.” This comfort of work with the system is ensured by the attention to detail, in particular the efficiency of information searching processes and the readability of the presented content, which is limited to the most useful information: – the programme of events – the catalogue of the exhibitors – the admission prices and rules – the maps of the exhibition – current issues. Already the first version of m.mtp.pl included a new functionality: textual searching for events, independent from their chronology. In the case of the exhibitions abounding in a large number of conferences and seminars, finding the right event was sometimes difficult. The latest version of the service makes searching for the events even easier, as it enables the user to enter a query consisting of only a part of the event’s name, not only the whole title. “We are already planning further development of m.mtp.pl. The map of the area currently shows only exhibition halls in which a given event takes place (marked with colours). We are planning to show the arrangement of stands in the exhibition halls after choosing one of halls”, explains Krzysztof Ślatała.

INVITATION TO THE FAIR LOOK, beautyVISION Spring at LOOK and beautyVISION ................... 2-3 EURO-REKLAMA Knowledge sharing forum ..................................... 4-5 Poznań Optical Exhibition Spring meeting of optical industry ........................ 5 DREMA, FURNICA Cutting-edge solutions at the fair ..................... 6-7 DREMASILESIA New face of the fair .......................................................... 7 MOTOR SHOW One of its kind show ....................................................... 8 TTM Driving force of the automotive industry .......... 9 POZNAŃ ENTREPRENEURSHIP DAYS Business worth Poznań ....................................... 10 POZNAŃ MEDIA ĘXPO On digital television and much more ............... 11 INSTALACJE, WODOCIAGI, KOMINKI Comprehensive offer – synergy of industries ................................................................. 12-13 TCS The first fair for the heating industry in Poland .............................................................................. 14 SECUREX Secure your success ...................................................... 15 SAWO ................................................................................... 15 EXPOPOWER, GREENPOWER, AUTOMA Power technologies of tomorrow ................ 16-17 POLSKIE ZBOŻAZIELONE AGRO SHOW ......................................... 17 FIT-EXPO Fitness explosion ............................................................. 18 ITM Poland Modern industry fair ............................................. 19-20 TRADE FAIRS ABROAD

POZNAŃ CONGRESS CENTER

22-23

IDEAEXPO.MTP

24-25

TRADE FAIR REPORTS POZNAŃ FAIR MAGAZINE 1/2012 (329) An official magazine of the Poznań International Fair. Issued since 1959. Editor in chief: Halina Buczkowska Editorial board: MTP PR team Graphic design: PressEnter Photos: Fotobueno, Jacek Lisewski, Marcin Melanowicz, Piotr Piosik, Dana Puciłowska, Marek Zakrzewski, Adam Zandecki, MTP archives Pre-press preparation: PressEnter Print: Moś & Łuczak Printing House Submitted to print: March 2012 Editorial office: Głogowska 14, 60-734 Poznań, Poland Publisher: Międzynarodowe Targi Poznańskie Sp. z o.o., Głogowska 14, 60-734 Poznań, Poland, phone +48 61 869 20 00, fax +48 61 869 29 99, e-mail: info@mtp.pl, www.mtp.pl

BUDMA, BUMASZ, CBS, GLASS Construction of the future ................................ 26-27 POLAGRA-PREMIERY Successful Polagra-Premiery ................................... 28 GARDENIA Spring fragrance exhibition ..................... 3rd cover 1/2012

Invitation to the fair

look-beautyvision.mtp.pl

Barbara Vogt

Manager of LOOK and beautyVISION

The last year’s exposition prepared by 210 exhibitors attracted as many as 16.5 thousand visitors.

Spring at LOOK and beautyVISION Although March days in Poland are often not as warm and sunny as we might wish, the Poznań exposition halls will revive your faith in the quick arrival of spring. It will be fun and colourful: amazing hairstyles, shocking styling, bold make-ups and crazy nail paintings. All of this is going to await the trade fair guests – not only professionals but all those seeking new trends and inspirations to change their image. See new trends The LOOK Hairdressing Forum is a trade fair for true professionals. Every year, it features the latest offers of hair colouring, styling, and care products, hair extension techniques and wigs; it is also a place where you can compare the offers of manufacturers and distributors of modern equipment and furnishing for hairdressing salons. But the LOOK Hairdressing Forum has become famous in the industry also thanks to bold shows presenting the latest trends, surprising not only in terms of form but also the diversity and intensity of colours. The creativity and unpredictability of the exhibitors bring amazing results. Original and surprising hair-styles and often daring hair-cuts arouse admiration among the trade fair guests. In Poznań you can familia-

POZNAŃ FAIR MAGAZINE

rise yourself with innovative world trends in modelling and hair-cuts, and see what colours will be fashionable in the upcoming season. The beautyVISION Forum is a comprehensive offer addressed to the owners of solaria and beauty salons, experts in make-up and cosmetics and all those interested in the current trends in make-up and body care. It is also an excellent place to familiarise yourself with new technical solutions in nail painting or with the latest make-up trends. The visitors will be able to learn about the leading trends for the upcoming season, see new cosmetic products which have only just entered the market, learn about how they work and what results they bring, and see unique make-ups.

It has already become a tradition that at the start of spring the representatives of the whole hairdressing and cosmetic industry meet in Poznań at LOOK and beautyVISION – a place where the latest trends emerge and where crowds of visitors come to meet worldclass stars, see amazing shows and market novelties or take part in professional training courses. I observe the constant development of our fairs and I can see that every year moves us one step forward. The LOOK and beautyVISION fairs are strengthening their position as the most important events for the hairdressing and cosmetic industry in Poland. Even today, looking at this year’s programme of events, I can say that also this edition will be successful. It has become a rule that the fair is visited by masters and great authorities of the industry and so it will be also this year. I am very happy about the continuous development of this part of the fair that is devoted to professional hairdressing and cosmetic training courses. The fair becomes a must be place for all those who wish to develop their professional skills. Feel warmly invited.

The star of this year’s beautyVISION is going to be Vincent de Monfreid, Make Up Artist and stylist cooperating with the French Make-Up Atelier Paris brand.

Shows on main stage In the middle of the trade fair the Main Stage is to be located on which for two days you will be able to see special shows, often compared to theatrical performances. Among the participants in the event there are going to be true masters, young artists and world-class stylists. The star of this year’s LOOK is going to be Stacey Broughton – one of the most respected British educators, who taught such famous hairdressers as Takka, Lisa Shepperd and Akina Konzi – the Hairdresser of the Year 2008 and 2009 in Great Britain. After many years of teaching he has finally returned to work as a hairdresser himself in order

17-18.03.2012

Hairdressing Forum

Cosmetics and Solaria Forum

As every year, the whole hairdressing and cosmetic industry is to meet in Poznań at the LOOK and beautyVISION trade fairs.

Meet champions The LOOK fair is going to include also such events as: The Polish Open Hairdressing Championships, which can be regarded as a kind of gate to the world of the hairdressing elite, the Open Championship in Hair Extension and Thickening, and the KREATOR contest – the most awaited event in Poland which opens career paths for young, talented stylists. The organisers are confident that also this year the passionate contestants will prove their impressive imagination and true talent. Their works are to be evaluated by an independent jury, consist-

ing of editors of hairdressCandidates to the title of the Polish Champion ing journals. The KREATOR in Professional Make-up 2012 are going to rival contest has been organised in two competitions: the VAMP woman makeat LOOK for several years up and the carnival make-up. and the level of the competition is growing every year. Trade expertise The contestants are young, passionate students of the art of hairThe beautyVISION Forum involves many workdressing. The contest consists of two shops and seminars allowing the visitors to gain categories: NEW LOOK – i.e. women’s or men’s valuable information, discuss the trends in the casual hair-style and Art&Hair – i.e. the artistic industry and exchange opinions. An example of styling of a Woman of Tomorrow. In the latter such a unique opportunity to gain the most upcompetition the hairdresser may freely use his to-date information is definitely going to be the or her imagination and skills. Once the criteria 6th Nail Expert beautyVISION Congress. During of particular categories are met the only thing the Congress various lectures and discussions that matters is creativity, innovativeness and a with the industry authorities are going to be fresh approach to styling. This year’s beautyVIheld. A special attraction for the professionals SION is also going to involve two events of great coming to the Congress is the masters’ shows importance for the industry: the Nail Expert Inat which new styling and nail decorating techternational Polish Championship in Nail Deconiques are presented. Representatives of the sorating and the 6th Open Championship in Prolaria sector will be able to take part in the “With fessional Make-Up. Sun in Hair” Solaria Seminar. During the Nail Expert Internationby Marta Radowska-Karpińska al Polish Championship in Nail Decorating the contestants prove their LOOK 2012 KMS Ca liforn ia HAIRPLAY artistic skills and creativity comhair styling and care line, Kao Germany GmbH, peting for the title of the Polish Germany, entered by: JBS Kisielewsk i-T ur os-Kisielewski sp. Champion. The competition is orj. Gdańsk • LOTON PROFES SIONAL series, Fir ma Kosmetyczna ganised by the Nail Expert journal LOTON S.P., Słups k • Shampoo and conditioner – 47® “forty seven” hair and MTP and its participants have recovery set, LH® GROUPE, Warsaw, entered by: N.F.P. three hours to prepare the styling Andrzej Klogie, Wa rsaw • OALIA permanent hair co of nails, drawing their inspiration louring cream, MO NTIBELLO/ Cosmética Cosbar S.L from a given leitmotif. . Spain, entered by

MTP Gold Medals

to have contact with customers and meet their expectations. When asked for advice by fellow hairdressers, he replies briefly: ”Never be too lazy! Work hard, surf the internet, talk to friends, travel and look around. Never say “no” to new things and challenges. Be open!” Stacey Broughton is coming on the invitation of Macadamia Natural Oil and is going to have a special show on the Main Stage. It is going to be his second visit in Poland. Among other stars coming to beautyVISION there is going to be Vincent de Monfreid, a make-up artist and a stylist working for the French brand Make-Up Atelier Paris. Vincent de Monfreid is a student and the closest co-worker of Helene Quille, a famous French stylist, the founder of the Atelier International de Maquillage School. Since 2000 he has been working by the realisation of films and video clips, and by theatrical and ballet productions in France, Canada and the USA. Recently he has given shows and lessons for master classes in Daeajen (Korea), Moscow, Rostov, Krasnodar (Russia), Kijev, Dnipropetrovsk (Ukraine), Monterrey, Guadalahar (Mexico), Taipei (Taiwan), Riga (Latvia), Dublin (Ireland) and Chisinau (Moldavia). In Poznań, where he is coming on the invitation of the FOLARONI company, Vincent de Monfreid is to hold a special show. As every year, this year’s events on the Main Stage are going to be complemented with numerous shows held at the exhibitors’ stands.

: POLWELL sp. z o.o., Bydgoszcz • 100 % natural (human) extension hair, DIBIASE HAIR DI AMELLO DI BIASE , Italy, entered by: ESTILO DE MA NUELA Manuela Michalak, Luboń • Obsession by Sw arovski hairdressin g furn iture set, AYALA Wojciech Wierzchowsk i, Ag nieszka Hankiewicz sp. j., Piasec zno • COMFORT shampoo un it, PANDA TRZEBNIC A sp. z o.o., Trzebnic a.

BEAU

TY VISION 2012 Su nFX spray tan ning SunFX PRO PTY LT products, D, Australia, enter ed by: SunFx Polska Małgorzata Majcher, Warsaw • ALAMO 2012 model permanent make-up equipme nt with Swarovski crystals, ESTHETIQ UE Alicja Modrzy k, Poznań, entered by: Instyt ut Zdrowia i Urody ES THETIQUE Alicja Modrzyk, Poznań .

1/2012

Invitation to the fair

www.euro-reklama.pl

Knowledge sharing forum

Professionals looking for ideas for new forms of advertising and eager to see new trends, spectacular expositions, workshops you will never find at other events – all this can be found at the EURO-REKLAMA International Fair of Advertising Goods and Services. The recommendation granted to the Fair by the Polish Outdoor Advertising Chamber of Commerce (PIGRZ), the International Advertising Association IAA in Poland and the Polish Chamber of Promotional Items (PIAP) proves the significance of the event and emphasizes its position on the market.

Attractive new products This year at EURO-REKLAMA, 200 companies are to present their offers on the area of 3500 sq m. They are going to show a wide range of promotional and advertising items, various advertising mediums, POS realisations, LED screens, machines and materials for the production of advertisements, as well as everything connected with large and small format advertising printing. ”EURO-REKLAMA is for all the exhibitors a unique place, where they can meet clients and business partners, as well as a wonderful opportunity to make new and valuable business contacts. It is a unique occasion which integrates the whole advertising and business creation industry”, says Piotr Kamiński, Manager of the Fair.

As every year, EURO-REKLAMA is an opportunity to see new products and technologies which have just entered the out-of-home media market and novelties in the sector of advertising mediums and items. The exposition is divided into two thematic exhibitions: the Salon Visual Expo and the Digital Printing Expo. The Salon Visual Expo gathers businesses offering promotional and advertising items, POS, advertising services, machines and materials used for the production of advertisements and advertising mediums. The Digital Printing Expo, on the other, hand, features offers related to advertising printing: small and large format printing, print finishing equipment, materials and accessories, as well as companies offering printing services.

In 2011 within four days more than 12 thousand professionals visited the exposition of nearly 400 exhibitors of EURO-REKLAMA and POLIGRAFIA, which were held at the same time. The MTP grounds turned into a centre of cuttingedge advertising and printing solutions.

Trade fair attractions

What aroused great emotions among competitors, organisers, the public and the media was the 2nd Car Wrap Championship organised by the European Media Group and the Poznań International Fair (MTP).

POZNAŃ FAIR MAGAZINE

Apart from their business side, the Fair has also a different face. This year, the third edition of the Car Wrap Championship is to be held. It is organised by the European Media Group, the publisher of the “Visual Communication” monthly and the Poznań International Fair (MTP). It is the only project of this kind in Poland. It combines presentation, promotion and education. You will be able to see the best car wrappers at work, ask them to reveal some of the secrets of their techniques and choice of materials. The competition is to take place in a tried and tested form, in three categories: applying own materials, applying materials provided by the competition organisers and Freestyle. For the seventh time, EURO-REKLAMA will become the venue for granting the SuperStar awards for POS constructions which will win an international competition divided into eight categories. The competition exposition, organised

27-29.03.2012

International Fair of Advertising Goods and Services

For the last 20 years EUROREKLAMA has been a special meeting place for business partners, offering an opportunity to make new, valuable business contacts.

Why trade fair

Why the world of advertising, which is to a large extent such a digitalised reality, is still so interested in trade fairs? Every year thousands of professionals in various ways related to producing, selling and purchasing of advertising products and services come to Poznań. Among them there are representatives of advertising and BTL agencies, employees of marketing and advertising departments in companies operating in all kinds of industries, representatives of local self-governments – departments of promotion of cities, communes, districts, regional tourist organisations, promotion offices of

political parties, representatives of network clients, employees of graphic studios and printing houses. This list could easily be longer. All those who come to the Fair are people making decisions about purchases or people who can influence such decisions: directors and project managers. “The Fair gives an excellent opportunity to make business relationships face-to-face. It is a paradox, but now that communication has become so easy, such opportunities are rare. That is why they are so valuable”, says Piotr Kamiński. “From the perspective of the companies presenting themselves at the Fair, the situation looks similar.” The internet is not able to replace direct presentations of products and cannot give such clear correlation between the product and the brand, while this is actually the main aim of marketing and promotion. by Dorota Krawczak

by the “Display” magazine, will be available to see in the Fair exhibition hall for the whole time of the Fair.

Digital printing from A to Z On the first and the second day of the Fair, the editorial board of the “Świat DRUKU” journal, in cooperation with the Poznań International Fair (MTP), invite for the “Digital printing from A to Z” workshops. During the workshops, professionals providing equipment, materials, software for digital printing, representatives of printing houses and advertising agencies, as well as their clients will be able to discuss problems they encounter in their work. The subjects of the workshops include both small and large format printing in its all kinds: printing of folders and brochures, catalogues, leaflets, posters and banners, packaging and labels, envelopes, POS materials, car wrapping film, textile printing and promotional items. Another important theme is to be the customisation of printing, which makes it possible to significantly increase the efficiency of marketing and advertising message. There are also going to be live shows with modern printers and experts who will answer even the most difficult questions.

30-31.03.2012 12th Poznań Optical Exhibition

Spring meeting of optical industry Organised jointly by the Poznań-based Interregional Craft Guild of Opticians and the Poznań International Fair (MTP), the Poznań Optical Exhibition is a unique place where opticians, optometrists and other professions related to the optical sector can meet and make valuable contacts. This year we are expecting nearly 70 companies, including manufacturers, importers and distributors of a rich offer of products. The Exhibition will feature not only eyeglass frames but also contact lenses and care products, optical instruments, materials and devices, aids for the visually impaired and protective and specialised glasses. The exhibitors will showcase the latest trends in regular eyeglass frames and in sunglass frames, as well as the most technologically advanced equipment and devices for optical shops. All the interested professionals in the optical field are warmly invited to come to Poznań!

pso.mtp.pl 1/2012

Invitation to the fair

www.drema.pl • www.furnica.pl

Cutting-edge solutions at the fair For years now, the DREMA and FURNICA Fairs have been strengthening their position as Europe’s leading trade events for those interested in enhancing their businesses with the latest solutions and technologies. And these are Poznań’s speciality. The previous edition attracted 780 companies from 18 countries (Austria, Belgium, China, the Czech Republic, Denmark, Italy, Germany, Kenya, Lithuania, the Netherlands, Poland, Spain, Sweden, Switzerland, Turkey, Ukraine, the USA, the UK), which on 30,000 sq m exhibited their newest products for the wood and furniture industries. The exhibited machines, tools, components, and services were thoroughly inspected by over 24 thousand professionals.

Wide offer on display Held under the auspices of EUMABOIS, the European Federation of Woodworking Machinery Manufacturers, Poznań’s DREMA Fair is now a fixed date in the calendar of specialist fair events for both large and small businesses from the wood and furniture industries. DREMA owes its leading international position, among other things, to the participation of Poland’s and the world’s top manufacturers and suppliers providing goods and services for various sectors of the wood and furniture industries. Both DREMA and FURNICA are held under the honorary auspices of the Minister of the Economy and the President of the Polish Chamber of Commerce, which proves the importance of furniture, window, door, flooring and other wood product manufacturers for the manufacturing industry as a whole, with the growth of the wood and furniture sectors depending on the availability of cutting-edge production technologies.

POZNAŃ FAIR MAGAZINE

A visit to the Fairs is a great opportunity to learn about the latest solutions offered by the manufacturers and suppliers of technology. A professional visitor will be able to meet in one convenient location many leading suppliers offering world-renowned brands, with many of the exhibited solutions actually having their premiere in Poznań.

Trade fair events Besides an opportunity to learn about what is going on in the industry, the fair also offers industryrelated events that you can take part in. Among the attractions are Poland’s Nail Hammering Championship, the Conjured from Wood competition or the Skill Testing Ground, fixed points in the Fair agenda. Another recommendable attraction is the Live Furniture Factory producing kitchen cupboards, an opportunity for visitors to learn about the nuances of cabinet furniture production. The focus of attention however, will be the assembly and packaging of finished products. According to the organisers, about fifteen companies are going to participate in this project.

Andrzej Półrolniczak Manager of DREMA

Fair events have long been an established form of direct marketing and a communication platform on the Business-to-Business level. The format of the Fairs, which has been shaped together with participants for years now, enables you to achieve concrete, measurable business effects. Poznań International Fair, the leader of the Polish fair and conference market and a major European player, actively generates solutions responding to demand from the market. The DREMA and FURNICA Fairs are undoubtedly such generators at your disposal to help you succeed. Your cannot afford not to have them in your marketing toolkit. The unique format of DREMA and FURNICA events aimed at setting trends in the wood and furniture industries, includes a visitor registration system that ensures fruitful business meetings. Do not hesitate to visit Poznań, where cutting-edge technologies are within easy reach.

Busy programme of conferences The DREMA Fair will feature an International Scientific and Technical Conference entitled “Hybrid technologies for woodworking tools modification”, organised by the Institute of Mechatronics, Nanotechnology and Vacuum Technique of Koszalin University of Technology and Poznań International Fair. The principal aim of the conference is to review the state of the knowledge of and research into hybrid technologies for woodworking tools modification and to present the progress made in the research tasks involved in an eponymous project ran by the University. The conference will be a forum for sharing information, new solutions and technologies offered by research institutions and manufacturers from the woodworking tools industry. It will also be a networking opportunity for scientists and businesses. Among the academic participants there are scientists, doctoral, and graduate students from research institutions dealing with woodworking tech-

MTP gold Medals

27-30.03.2012

International Trade Fair of Machines and Tools for Wood and Furniture Industries

International Trade Fair of Components for Furniture Production

nologies and woodworking tool modification technology (e.g. Poznań Wood Technology Institute, Poznań University of Life Sciences, Warsaw University of Life Sciences, or Gdańsk University of Technology). The business participants include members of the Polish Wood Industry Technological Platform, representatives of the EUMABOIS European Federation of Woodworking Machinery Manufacturers, the EUMABOIS Tool Group, global woodworking tool manufacturers, small businesses, and furniture factories, as well as engineers and woodworking sector practitioners. DREMA Fair is held under the honorary auspices of the DROMA Association of Manufacturers of Woodworking Machinery, Devices and Tools, which this year celebrates its 20th anniversary.

FUrNICa without frontiers The FURNICA Fair will feature a special exhibition of design of furniture produced by the largest players exporting to the Western markets. The first “European Design” exhibition will be dedicated to the German market, as the coun-

DREMA

2012 aCCOrD 30 F/X CNC ma centre, SCM grou chining p Sa Italy, entered by: SCM grOUP POLSKa sp. z o.o ., Suchy Las, Polan d • DMC SYSTEM T2 1350 Wide-belt sander, SCM grou p Sa, Italy, entered by: SCM grOUP POLSKa sp. z o.o ., Suchy Las, Polan • Variair rotary d vane oil-free vacu um pump with int grated frequency inv eerter, gebr. Becker gmbH, germany, entered by: Beck er Polska sp. z o.o ., Kościan, Polan • BIMa 400V CNC d processing centre with VT 100 gluing un it, IMa Klessma nn gmbH Holzbea rbeitungssysteme, germany, entered by: IMa POLSKa Sprzedaż i Serwis z o.o., środa Wielk sp. opolska, Poland • 3121 PrO process ing centre. INFOTE C group sp. z o.o., Zasuwowo, Polan • Holzma HPP 35 d 0/38/38 panel saw wi th EaSY2FEED table Holzma Platte naufteiltechn ik gm bH, germany, entered by: HOMag POLSKa sp. z o.o., środa Wielkopolska Poland • CP200 CN , C saw sharpener, VOLLMEr WErKE MaSCHINENFaB rIK gmbH, germ any • Solut ion K8 CNC saw sharpen 50 er Loroch gmbH, germany, entered Vollmer Werke Ma by: schinenfabrik gm bH, germany.

FURNICA 2012 Smuso MD mech try buying the most of Poland’s an ical fitting with central door du mper, Häfele gm furniture. In consequence of the bH, germany an Zimmer gmbH, ge d rm an y, entered by: Hä global recession, the recent years z o.o., Długołęka, fele Polska sp. Poland • E-drive ele ctrical open ing sy have seen a decrease in the voltem, Häfele gmbH s, germany, entered by: Häfele Polska sp. z o.o., Długołę ume of Polish exports. This is why ka, Poland • SONO Ma per and finish foi OaK décor pathe sector should focus on the l, SCHaTTDECOr sp. z o.o., Tarnow Podgórne, Poland aspects of design that attract ino • gTV 165˚ hydr aulic clip-on hinge gTV sp. z o.o., sp.k. , terest and increase sales there. , Pruszków, Polan d. Most Polish furniture factories boast modern machine parks, use the latest technologies, and produce from quality materials and accessories. The costs of labour are comparable. What distinguishes a product is its form, ness. The question to be answered through originality and how it responds to the target the exhibition is what detailed features (matecustomers’ requirements. rials, colours, accessories) determine the sucThe “European Design” exhibition will present cess of Polish furniture in Germany. furniture designed especially for the German The FURNICA Fair will attract leading manucustomer, but also furniture that is selling well facturers, suppliers, and distributors of comalready in other European countries. The conponents, materials, and accessories necessary tributors to the exhibition are leading Polish to create the most ambitious furniture collecfurniture factories exporting to Germany. The tions. The Fair is a great opportunity for keepevent will feature design workshops, among ing in touch with your professional partners in the topics of which will be the purchasing prefpursuit of the best available solutions and for erences of furniture buyers and how important meeting new ones. professional design is for furniture attractiveby Ewelina Nowosielska

NEW FaCE OF THE FaIr Exhibition of Woodworking Machines and Tools

28-30.09.2012, Katowice This year the DrEMaSILESIa Exhibition of Woodworking Machines and Tools is undergoing a thorough brand modernisation in

order to even better meet the expectations of the exhibitors and professional visitors. From this year, the sole organiser of the event is the Poznań International Fair (MTP). MTP is going to continue the development of the event to create a convenient place for producers and providers of technologies to meet with their key clients in the Upper Silesia region. among the proposed significant changes, apart from a new internet website,

online visitor registration and graphic identification systems, the organiser offers a new quality of promotional services and a great venue for the event – the Katowice “Spodek” arena. Hoping that MTP’s 90 years of experience in the organisation of event will ensure your greater satisfaction from the participation in DrEMaSILESIa, we are happy to already invite you to this event.

www.dremasilesia.pl 1/2012

Invitation to the fair

www.motorshow.pl

One world premiere, fourteen Polish debuts – in total: about 800 exhibits were shown at the MOTOR SHOW 2011. The fair was reported by the largest Polish media, there were 320 accredited journalists and 46 thousand visitors. A true record!

MOTOR SHOW To set and achieve new goals interview with Rafał Błachowski Manager of MOTOR SHOW

One of its kind show

The Poznań MOTOR SHOW is a unique event addressed to all the enthusiasts of the automotive industry and car and single-track vehicle users. This year’s MOTOR SHOW promises to be another successful edition of the event. For three April days the MTP grounds will become the capital of the Polish automotive industry. The largest automotive show in Poland – the MOTOR SHOW – is to be accompanied by the TTM Automotive Technology Fair. FERRARI – first time in Poland! For car enthusiasts Ferrari cars have always been objects of desire. So far known mostly from the Formula 1 races and Hollywood super productions, those amazing cars will now be available to see in Poznań – at the first such show in Poland! Visitors to the exhibition will have an opportunity to see the latest Ferrari model – 458 Spider, accompanied by equally beautiful models of Ferrari FF and California.

Volkswagen Group Poland – unique exposition Another spectacular exposition is to be organised by the VOLKSWAGEN Group. In a modern exhibition hall, on the area of over 7000 sq m, cars of such brands as Volkswagen, Audi, Skoda and Porsche are to be showcased. Premiere shows, a unique offer and dozens of additional attractions will turn the exposition into a truly amazing place for as long as three days.

Family Town The MOTOR SHOW is not only an automotive exhibition but also a family event. Everyone, regardless of their age, will find something attractive in the Family Town, organised especially for that occasion. The youngest children will have at their disposal playgrounds to play at, competitions to take part in and puzzles to solve, whereas their parents will be right near them in places arranged especially to enable them to have a rest and prepare for more exciting experiences.

Race Town Automotive fans have their breath taken away by races. The speed, the technology, the competition until the last bend

POZNAŃ FAIR MAGAZINE

13-15.04.2012

– this can arouse excitement in anyone. At the MOTOR SHOW you will be able not only to watch the races but also to see the preparations for them “behind the scenes”. You will be offered an opportunity to pretend – for a few moments – that you are a mechanic at a real Pit Stop. There are also going to be talks with professional drivers.

Custom Festival Customizing combines automotive interest and artistic skills in the creation of unique motorcycles. The most attractive of them will be available to see at the MOTOR SHOW during the competition for the title of the most beautiful motorcycle at Custom Festival. This year’s edition of the fair, organised in cooperation with the Custom magazine, is the last round of elimination before the finale of the European V4 cycle. This is good news for the fair guests, as in this way they will be able to see customised motorcycles from the whole of Europe. This event has had no precedent in Poland!

1st Polish Caravanning Exhibition Another new event at the MOTOR SHOW 2012 will be a unique exposition addressed to all the fans of active recreation. The most modern and comfortable campervans, caravans and accessories – in brief: all the latest, most interesting and best products of the caravanning industry. It is an excellent opportunity to comprehensively analyse all the latest trends and to learn about the market novelties. Additionally, the exhibitors promise numerous competitions with valuable awards and a possibility to rent a campervan. by Dariusz Wawrzyniak

In the eyes of professionals the MOTOR SHOW has achieved a real success over the last two years. The high notes we have received from the media and the statistics showing the increase in the number of new exhibitors and the exhibition space and the turnout of visitors growing every year – for us these are the best recommendations. All this proves that there is demand for such meetings as the MOTOR SHOW in Poland. A professionally organised event with a clear concept and modern ideas can attract great interest, amazing automotive brands, journalists looking for novelties, and finally – the most important participants of the fair – visitors, looking for emotions, not only those strictly automotive. If businesses which follow very strict guidelines concerning exhibiting at fairs, both when it comes to their own stands and the quality of the fairs themselves, decide to come and showcase their offers at the MOTOR SHOW – what better recommendation could we ask for? The best example of such a brand is Ferrari. The largest automotive show in Poland… …starts this year in Poznań on Friday, April 13th! Feel warmly invited! It would be a shame to miss it. The works on this year’s edition have continued since May 2011. Although the previous editions of the MOTOR SHOW have been very well received and evaluated, we keep working on making the event even more attractive and unique. Success is the best motivation to set and achieve more and more difficult goals. This year, the substantive part of the fair is to be very rich and include, for instance, a debate on the Polish automotive market. Among the participants of the debate there are going to be presidents of the most important Polish trade associations: PZPM, PIM, SAMAR, FORS, ZDS, ZPL, and STM. The talks are going to concern the most interesting subjects related to the Polish automotive sector – issues that matter for any driver: from electrical vehicles to the recycling of cars, from tax issues to the current situation of the Polish automotive sector. The subjects are going to be discussed by professionals – people who know the issues best, because they are engaged in the automotive industry in their everyday lives. It is going to be a very important conference. As every year, the trade fair guests can count on dozens of attractions and competitions. Can you reveal what the main prize of this year’s MOTOR SHOW is going to be? Yes, I am very proud of the car that we are offering as the main prize in this year’s MOTOR SHOW competition. The car is the latest work of art made by Volkswagen. It seems small from the outside but offers a lot of space inside. It is on the one hand a modern and reliable city car and on the other hand – a great solution for travels to more distant places. It is a Volkswagen up! – a present for one of the participants of MOTOR SHOW.

12-15.04.2012

ttm.mtp.pl The last edition of TTM was visited by over 10 thou. professionals. They were able to see the offer prepared by nearly 300 exhibitors from 11 countries, see shows and take part in specialist conferences and lectures of experts.

Automotive Technology Fair

The exposition of foreign exhibitors seems to be very promising. Apart from the traditionally rich offer of Chinese, Turkish or Taiwanese companies, the proposals of the producers from Italy and Germany should also be interesting.

Driving force of the automotive industry There is still some time before the TTM Automotive Technology Fair but one thing is already certain – the Fair will abound with attractions. The latest products and technologies will be presented by the representatives of companies specialising in comprehensive equipping of garages and car washes and in spare parts and tools. The offer of TTM will be complemented with the simultaneously held MOTOR SHOW– the largest in its kind show in Poland.

New form of automotive fair The automotive fair organised in Poznań has in the recent years undergone significant changes. The organisers proposed a new and improved form of the event. Two separate events have been prepared for the exhibitors and the visitors: TTM and MOTOR SHOW. TTM is a fair addressed to professionals in the automotive industry and the event covers such topics as diagnostics, garage equipment, tools and spare parts. An important pillar of the Fair is also car wash equipment and car care products. TTM is organised every two years in a strictly specialist form.

Rich offer of exhibitors With the number of participant applications still growing, the organisers of TTM can already be certain that this year’s edition will be very successful. The professionals from the automotive industry spoke very highly about the last edition of TTM when the stands of more than 300 exhibitors were visited by over 10 thou. professionals, most of whom represented car repair shops. This year, leading Polish and foreign companies specialising in providing comprehensive equipment for car repair shops, motor vehicle diagnos-

tic stations and car washes, as well as manufacturers of spare parts and tools will present their offer. Traditionally, at the Fair you will be able to find the leaders of the sector of car repair shops. Also the representatives of the Automotive Technology Association (STM), which since the last edition has been an official co-organiser of the Fair, are going to present their offer. Apart from that, you will be able to familiarise yourself with the offers of such companies as: BOSCH, Sosnowski, Italcom, WSOP, Precyzja, Unimetal or Inter-Auto-Technika. Moreover, once again at the Poznań Fair you will see the offer of companies specialising in comprehensive equipment for car washes. You will be able to see their work “live” and professional consultants will offer advice on how to start providing this highly demanded service also by your own garage. The exposition of foreign exhibitors seems to be very promising. Apart from the traditionally rich offer of Chinese, Turkish or Taiwanese companies, the proposals of the producers from Italy and Germany should also be interesting.

New Live Garage What promises to be especially interesting is the next edition of the Live Garage, traditionally or-

Marcin Gruszczyński

Manager of TTM

The TTM Automotive Technology Fair is addressed to the professionals in the industry. The programme of the Fair is going to include innovative and important content and the whole event is going to comprehensively deal with subjects related to the automotive sector. Apart from many attractions and interesting courses, we have also prepared a surprise for our guests – a special ticket for professionals entitling them to visit both of our automotive events. We invite you to come to Poznań!

ganised under the auspices of the “Nowoczesny Warsztat” journal. Here, “live” presentations of novelties in the field of repairs and diagnostics are to be held. A reflection of the tendencies in the sector of car repair shops will be a special exposition organised as part of the Live Garage devoted to car body repair and paint. The Live Garage is to be organised jointly by three companies: CSV, Airpress and Blowtherm. In the Live Garage you will also have an opportunity to learn about car diagnostics and mechanics.

Enriched programme of events Also, new points will appear in the programme of events accompanying TTM 2012. For the first time in Poznań, automotive school students will be able to take part in the finale of the Car Knowledge Competition, which has been organised for over 20 years by the Gdańsk automotive school. The latest legal regulations are going to be discussed and interpreted at a traditional training course for vehicle diagnostic stations’ inspectors. Many interesting news and trade novelties will be available at the cycle of lectures on modern garage techniques organised by the Best Products Forum of Workshops. by Dariusz Wawrzyniak 1/2012

InvItatIon to the faIr

17-18.04.2012

www.poznan.pl

Business worth Poznań

How to start your own business – step by step? How to make a business plan and how to conduct an efficient advertising campaign on the internet – answers to such and similar questions raised by young entrepreneurs will be available at the Poznań Entrepreneurship Days.

Poznań Entrepreneurship Days

he Poznań Entrepreneurship Days is an event addressed to both experienced entrepreneurs in the urban agglomeration of Poznań and people who only just plan to start their own business. Mid-April will bring many workshops and consultations provided by experts from academic centres, specialists in banking and vocational councillors and held under the “Space-time for Business” slogan. What will be the subjects of those workshops and consultations? ”An innovative solution for business (to a large extent for e-business), the cooperation between the academics and businesspeople, the building of a market position of a small enterprise, managing the enterprise’s brand”, explains Joanna Jagodzińska from the Economic Activity Department of the Poznań City Office, which coordinates this event. The second edition of the Poznań Entrepreneurship Days will combine four events: the 8th Academic Business Days, the 5th Poznań Agglomeration Economic Forum, the 9th edition of the Competition for the title of the Leader of Poznań Entrepreneurship and the 2nd Entrepreneurship Fair. The latter will take place in Exhibition Hall 15 of the Poznań International Fair (MTP), where fresh businesspeople will be able to receive all the information concern-

ing starting and running a business, as well as to take advantage of the knowledge and experience of various experts, including business psychology experts. The Poznań Entrepreneurship Days is a joint initiative of the city of Poznań, the Poznań district, the Wielkopolska Chamber of Commerce and

Industry (WIPH), the Poznań Science and Technology Park of the Adam Mickiewicz University Foundation and the Poznan International Fair (MTP). The admission to the fair grounds and to all the events of the Poznań Entrepreneurship Days is free. by Karolina Makowska

New face of the Gold Medal A

much earlier date of the sele ction of winners is the first, but not the only change introduced in the competition. The list of products awarded with MTP Gold Medal will be known already a few weeks befo re each fair. This will enable MTP to ensu re even more efficient promotion of win ners in the media, newsletters for prof essionals and the Internet. An extensiv e promotional campaign for winners is also planned during and after the fair. MTP Gold Medal winners will receive Medallist Packages – a set of promotional materials that the exhibito r will be able to use in its promotio nal campaign: Gold Medal logo, press releases, press advertisement template “MT P Gold

POZNAŃ FAIR MAGAZINE

Medal Winner” as well as a vide o and photos from the award ceremony. Information about products awarded with the Gold Medal will be presented at an exclusive stand located in the centre of the exhibition space – the Champions’ Zone. Promotional materials will include statements of experts justifying the award. In the zon e, visitors and exhibitors will be able to cast votes for the winners, who se products they consider to be the best. The Champions’ Zone is a permane nt exhibition present at ever y fair. Vote s will be cast on the Gold Medal website through

a special survey. The product with the biggest number of votes will win the prestigious title of MTP GOL D MEDAL – CONSUMERS’ CHOICE, and a specially designed statuette. The winning company will also receive a VIP card entitling to free entr y to all events organised by MTP.

Contact BIT BUSINESS-INNOVATIONSTECHNOLOGIES Ltd. Głogowska 26, 60-734 Poznań, Poland phone: +48 61 869 22 06, +48 61 866 59 36 fax +48 61 866 66 50 j.kanikowska@binte.pl

http://www.binte.pl

19-21.04.2012

www.mediaexpo.pl

On digital television and much more The Poznań Media Expo is to be held in Poznań for the fourth time already. also this year, the event is being organised jointly by the National Broadcasting Council (KrriT) and the Poznań International Fair (MTP). The technological partner of the event is the Polish Chamber of Digital Broadcasting (PIrC).

Digital television for everyone Just like last year, also this year’s edition of the Poznań Media Expo is to be held under the motto “Digital television for everyone” around which all the trade fair events will concentrate. The exhibition of equipment is to be accompanied by a series of lectures under the common title: “Digital television for everyone 2.0.” The lectures are to be held by experts who are going to deal with subjects related to various forms of receiving television content – from DVB-T through satellite platforms and cable

networks to SmartTV. The interaction between particular technologies and the changing technical conditions creates an extensive area for questions and discussions, which are bound to take place also at this year’s fair. The exhibition of equipment, on the other hand, involves a broad range of devices and new technologies for transmission and reception of television signals. Beside decoders and antennas for digital terrestrial television DVB-T, you will also be able to familiarise yourself with DVB-S technology and CATV solutions. by Katarzyna Łuźniak

PIOTr KaMIńSKI

Manager of Poznań Media Expo We invite first of all installators, providers and users of television technology, but also the representatives of housing co-operatives and condominiums and hotel owners. For all of them the Poznań Media Expo will prove to be an important source of knowledge on government actions concerning the digitalisation of the country as well as information on devices and new television technologies. The first two days are addressed to professionals, whereas Saturday is to be open for the public.

10-12.05.2012

Franchise Forum International Network Systems Fair

The Franchise Forum – International Network Systems Fair will be a unique in Poland opportunity for meeting at one place and time people promoting tried and tested business models and people looking for ideas for their own businesses. The co-organiser

of this event, apart from the Poznań International Fair (MTP) is academy of Network Systems Development – a team of experts with years of professional experience in such areas as franchising and building and managing network systems. The Fair will be not

NEW!

only an excellent opportunity to present the active franchise systems but also – thanks to a rich programme of conferences – a source of knowledge for prospective franchisees in the field of the selection and functioning of the systems.

forumfranczyzy.mtp.pl 1/2012

23-26.04.2012

Invitation to the fair Last year the fair was visited by over 30 thousand of visitors who got familiar with the offer of 1000 exhibitors from the whole Europe who exhibited their products on the area of 46,500 square metres.

International Fair of Installations and Equipment

International Water and Sewerage Industry Fair

International Fireplace Fair

Comprehensive offer - synergy of industries The INSTALACJE International Fair of Installations and Equipment, the accompanying WODOCIĄGI International Water and Sewerage Industry Fair and the KOMINIKI International Fireplace Fair – they are special events which always attract thousands of professionals from the sectors of installation, water and sewage and fireplace. This year, for the first time, the three events are going to be additionally accompanied by the TCS System Heating Trade Fair. The fairs are to be held under the honorary auspices of the Minister of the Economy Waldemar Pawlak. Renowned trade fair The INSTALACJE International Fair of Installations and Equipment is the largest event in East-Central Europe addressed to the installation sector. The fair continuously enjoys the trust of professionals who regularly attend its new editions, which take place every two years. The 2010 edition proved the good condition of the installation industry and that its representatives are curious of one another and open to new possibilities. Over 30 thousand visitors, who on the exhibition area of 46,500 sq m were able to see the offer of 1000 exhibitors from the whole Europe. 600 market novelties, numerous conferences, competitions, contests and shows – that was INSTALACJE 2010. The fair proved to be an important and needed meeting of the industry. The organisers are confident that this year’s edition will be at least as successful. Only by today as many as 800 exhibitors have confirmed their presence. Many of them have announced that they will showcase worldclass novelties. In Poznań you will be able to fa-

POZNAŃ FAIR MAGAZINE

ing and Cooling Technology Exhibition, the FM Area Building Technology Exhibition, the Aquasan Sanitary Technology Exhibition and the Exhibition of Technologies for the Gas Industry. “When we were working on the previous edition of INSTALACJE”, says the Fair Manager Konrad Fleśman, “we made many important changes, the most important of which was developing and modifying the trade arrangement of the fair. We separated special spaces for the presentation of particular groups of products. This was very well received by both the exhibitors and the professional visitors coming to the fair.”

Conferences, seminars, debates

Each fair means not only the exposition of the exhibitors and the promotion of market novelties, but also many accompanying professional events, such as: presentations, conferences and competitions. INSTALACJE 2012 is also miliarise yourself with a comprehengoing to offer a wide choice of such sive offer of products and serevents. At numerous seminars vices related to all kinds of inand trade meetings the particstallation works – all based All events, ipants will discuss safe, modon modern technologies addressed to the broadly ern and efficient exhaust – showed by enterprisunderstood installation systems, the improvement es from Austria, Belsector offer an excellent of energy-efficiency pagium, the Czech Rerameters of heat sources public, Finland, France, opportunity to familiarise in the construction indusGermany, Great Brityourself with the trends in try, issues related to venain, Greece, Lithuania, the industry development tilation in energy-efficient Poland, Slovakia, Sweand new products and buildings, the disposal of den and Ukraine. rainwater or safe using of firetechnologies. places. What promises to be esClear exposition pecially interesting is the seminar arrangement on the current situation of the installation and heating industry and the prospects of The comfort of the visit and talks at its development. trade fair stands is guaranteed by clear and orderly trade arrangement of the exposition. The The organisers invite also to take part in an unINSTALACJE Fair consists of the following exhiconventional meeting on renewable energy bitions: the Heat Generation and Heating Techsources and energy saving organised by the nology Exhibition, the Ventilation, Air Conditioneditorial board of the GLOBEnergia journal and

instalacje.mtp.pl • wodociagi.mtp.pl • kominki.mtp.pl the competition that you are the best installer in Poland. Another advantage of taking part in the competition is a chance of winning one of the awards which together are worth about 200 thousand zlotys. What especially boosts the adrenaline is the information that the winner will leave the fair driving his new Volkswagen Caddy. To take part in the competition, register right before the start of the Championships at the registration point. website. In a specially constructed space there are going to be seminars, shows and lectures on heating technology, electrical energy production, ventilation and air conditioning. What may be especially interesting is the practical shows presenting the capabilities of machines and devices from the sector of Renewable Energy Sources (RES). The event is divided into several parts: The green electrical energy production – concerns the installation and exploitation of small photovoltaic and wind installations; the green heat energy production – concerns practical aspects of choosing and installing heating devices using geothermal heat, solar energy and biomass; the air conditioning, ventilation, heat recovery – concerns essential elements of a modern energy efficient building. Among the subjects discussed at the Globe Full of Energy Forum there are going to be: modern methods of cooling buildings with geothermal and solar energy. You will also be able to learn about modern technologies allowing to achieve high energy-efficiency of buildings. Another important subject to be discussed is heat recovery in the context of the improvement of the energy-efficiency of buildings.

3rd edition of Polish Championships of Installers All the professionally active installers in the whole Poland are invited to take part in the Championships. It is an excellent opportunity to test your physical and manual skills and simply to have fun, but also – to prove to yourself and

HELIOS competition for designers Creative designers of heat, ventilation and cooling installations are invited to take part in the HELIOS competition. The aim of the competition is to single out and promote designs which apply particularly innovative, ecological and non-standard solutions, are highly aesthetic and use the whole range of capabilities of heating, ventilation and cooling equipment. The competition can be entered by all the works which were created in the period from June 1st, 2010 to March 1st 2012. The authors of the best designs are to be granted valuable awards, including trips to Lapland for two people.

Architect Zone for fireplace sector All those interested in the fireplace sector are most likely to find the Architect Zone interesting, as this is where they will be able to listen to interesting lectures, evaluate numerous presentations of products and take part in discussion panels. The first day of the fair, organised in cooperation with the Good Fireplace School (Szkoła Dobrego Kominkarstwa) of Piotr Batura and the “Kominki Polskie” Polish Fireplace Association, is to be devoted to fireplace issues. The other day, organised in cooperation with manufacturers of fireplaces and water installations – Makroterm, Lechma, Darco (which provides air systems) and Tatarek (which is to present electronics controlling combustion processes) – is to be devoted to the issues of water and air technology. In the Architect Zone, on the other hand, you

will be able to take part in mosaic workshops run by a mosaic artist Waldemar Miłek, try yourself at the art of fireplace construction, take advantage of the counselling for businesses and architects in the field of programming with the use of Palette CAD and see the presentation prepared by Weronika Wojnowska and Jagoda Semków on beautiful historic masonry heaters that can be seen in Poland. “KOMINIKI International Fireplace Fair,” says the Fair Manager Konrad Fleśman, “is the only in Poland separate meeting for the representatives of this industry. Its first edition that took place last year was a real success. MTP appeared to be a good place for the presentation of fireplaces, not only Polish but also from many European countries. This year’s edition already promises to be equally successful. Our fair, addressed exclusively to the fireplace sector, has been received with great interest. Also this year, the exhibitors can count on efficient promotion of market novelties. The last year’s “Fireplace Fair Premieres” competition showed how creative this sector can be. Gathering in one place and time many offers of the exhibitors gives an opportunity to make comparisons and a possibility to talk to a particular manufacturer ensures the interest of the potential visitors.

Second edition of WODOCIĄGI The first edition of the WODOCIĄGI International Water and Sewerage Industry Fair was held in 2010. It is a strictly profiled meeting of suppliers of technologies and solutions in the field of water and sewerage management and an excellent opportunity for establishing contacts and building relations between: investors, operators, designers and contractors of water and sewerage infrastructure facilities. There were many interesting events, conferences and meetings for professionals attending the Fair. The previous edition of this new initiative of the Poznań International Fair (MTP) was very well received by the industry and even as soon as today we can say that the Fair’s next edition will be equally successful. It is going to be a meeting addressed to representatives of enterprises operating in the water and sewage sector in Poland, entities financing investments and counselling companies. by Katarzyna Supa

1/2012

Invitation to the fair

tcs.mtp.pl

23-26.04.2012

System Heating Trade Fair

Soon in Poznań!

The first fair for the heating industry in Poland System Heating Trade Fair TCS 2012 is a response to the needs of representatives of the thermal energy plants, looking for offers from suppliers of comprehensive solutions with greater power. In response to the needs of sector

The organisation of TCS in cooperation with the Polish District Heating Chamber of Commerce, whose mission is to look after the development of network heating, adjust its offer to the changing needs of customers, promote modern technical and economic knowledge, as well as integrating the industry guarantees high quality content of the event. MTP, on the other hand, as the leader of the trade fair industry in Poland and Eastern Europe, provides excellent infrastructure, the highest quality services

NEW!

TCS was created on the initiative of the MTP and the Polish District Heating Chamber. TCS is the perfect complement and extension of the offer previously available only at the INSTALACJE International Fair of Installations and Equipment, where you could see the systemic solutions in the field of heat management in buildings and their components: solid fuel and gas boilers, heat pumps, solar collectors and photovoltaic cells. TCS is addressed most of all to managers and technical staff of heating companies, technical service of heat users, representatives of local self-governINSTALACJE is one of the largest even ts for our industry. It gathers ments responsible for municiall the participants in the market of heat production and distribution. We pal services, public and private have cooperated with MTP for years, work ing together on the content of administrators of industrial faeach edition of the event. We have orga nised many successful conferenccilities, housing estates, shopes and seminars. Therefore, it was with great enthusiasm that we acceptping centres, hotels, hospitals ed the proposal of MTP to cooperate on the organisation of the TCS Sysand railway stations, designers tem Heating Trade Fair. We are happy that the significance of the heating of installations, developers and sector is growing also with respect to trade fairs. TCS will definitely be an contractors. Visitors to TCS will excellent opportunity for the companies that constitute the Polish enerbe able to take part in many ingy industry to exchange their experienc es. The professional organisation teresting events, including the of the fair, its interesting programme and the interest in the event which Heating Seminar and a conferwe observe among companies operating in the industry guarantee sucence on auditing of pump syscessful cooperation on this enterprise. Feel warmly invited! tems in the heating industry.

POZNAŃ FAIR MAGAZINE

Jerzy Szymczak, President of the Polish District Heating Chamber of Com merce

Konrad Fleśman Manger of TCS

The TCS System Heating Trade Fair is the first event in Poland addressed exclusively to the heating industry. It is to complement and extend the offer previously available at INSTALACJE. TCS meets the expectations of the representatives of district heating companies, which signalled their needs to see more suppliers who could provide a richer offer of new, better, comprehensive and more powerful solutions that would at the same time be more economical and ecological. We are confident that the combination of the fair know-how and the expertise and experience of the members of the Polish District Heating Chamber of Commerce will result in an event which will receive high notes from the industry. Feel invited!

and experience in organising and promoting fair events both in Poland and abroad.

Synergy effect TCS is going to be held simultaneously with the INSTALACJE International Fair of Installations and Equipment, the WODOCIĄGI International Water and Sewerage Industry Fair and the KOMINIKI International Fireplace Fair, which are visited by several thousand professionals. Holding in one place and time four events of complementing industries creates an excellent synergy effect – all those events together give a wonderful opportunity to see the comprehensive offer related to all kinds of installation works based on modern technologies. by Katarzyna Supa

www.securex.pl

Secure your success

23-26.04.2012

International Security Fair

Every two years thanks to the SECUrEX International Security Fair, Poznań changes into an international arena of presentation of the latest security solutions and technologies. SECUrEX is the only such significant event for the security sector in Poland. For many years the Fair has been an opportunity to present products and familiarise oneself with directions and trends in the industry development. jOaNNa jaSIńSKa

Record Fair Nearly 200 companies announced their participation in SECUREX 2012. Although there is still some time to the start of the Fair, the exhibition space and the number of exhibitors already are by 35% higher in comparison to the analogues period in 2010. The results of the previous edition of SECUREX positioned this event as number one among specialist fairs in the security sector in Poland and in Central Europe. The Fair proved to be record breaking with respect to the rented exhibition space, the number of showcased novelties and the popularity of the event among professionals. This year’s edition already promises to be equally successful. In four exhibition halls Polish and foreign exhibitors will present comprehensive offer in the field of detecting and combating crime, mechanical and electronic security systems, CCTV and property protection.

Trade know-how The Poznań meeting of the sector is to be accompanied by a rich programme of workshops and conferences with experts. Traditionally,

Manager of SECUrEX

there will be tried and tested points of the proTwo years have passed since the last edition gramme, such as the Polish Alarm Systems Inof the SECUrEX. Therefore, this year’s edistallers’ Championship or the finale of the comtion is an excellent opportunity to look at the petition the Polish Master of Alarm Technolochanges which have taken place on the secugy. Moreover, in cooperation with the province rity market over the last two years. The demarshal’s office a conference is planned on the velopment of the sector is strictly related to subject of security of mass events. The Provincial the technological progress and the implePolice headquarters in Poznań and MTP are gomentation of innovations. As in the last years, ing to organise lectures on banking we expect a large number of new products. Also the programme of additional events safety and the security of mupromises much, as this year it is goseums and sacred building to be expanded by new issues. The results of the ings. New events in the The exposition itself is to be diprogramme include previous edition of vided into thematic zones, which seminars on IT secuSECUrEX positioned will definitely make it easier for rity. The Poznań Suthe visitors to find companies this event as number one percomputing and which interest them. among specialist fairs Networking Centre in the security sector in (PCSS) is preparing a seminar for managers Poland and in Central and workshops for IT of Alarm Systems (PISA) and MTP. Europe. specialists. Another very It is aimed at regulating the possiinteresting event will be a bility of processing and protecting debate on legal regulations the image of people and specifying minconcerning video-surveillance in imum standards for capabilities of video-surPoland entitled “The right for video-surveillance.” veillance systems. The debate is organised by the Polish Chamber by Katarzyna Jardanowska

24-26 .04.2012

We invite you to take part in the twentyfirst edition of the SaWO International Fair of Work Protection, Fire-Fighting and Rescue Equipment which will take place at the Poznań International Fair (MTP) grounds. The scope of the SaWO Fair, which takes place every two years, includes occupational health and safety, fire protection and rescue equipment.

SaWO means: • B2B form, which facilitates making valuable business contacts • international character of the Fair (in 2010 foreign companies accounted for 28% of the total number of the exhibitors) • the comprehensive offer of the Polish and foreign leaders of the OHS sector • professional visitors: managers and employees of OHS and fire protection services, dis-

tributors and wholesalers, professional and volunteer fire services • modern service and registration system for visitors • special promotion of new products and market premieres • the presence of the most important offices and trade institutions • attractive programme of conferences and shows • prestigious awards – grand Prix SaWO and SaWO gold Medals. 1/2012

sawo.mtp.pl

Professionals for professionals

Invitation to the fair

www.expopower.pl

greenpower.mtp.pl

Power technologies of Marcin Gorynia

Manager of EXPOPOWER and GREENPOWER The Poznań energy fairs have quickly become ones of the most important meetings of the power industry in Poland. More and more companies offering modern solutions in the power industry choose Poznań as a place where they officially present their latest products. This is the direction in which we now want to specialise our offer for the exhibitors in order to make EXPOPOWER and GREENPOWER more efficient in the promotion of premiere products of the year in the power industry.

For the sixth time already specialists in the electric power industry are going to come to Poznań to take part in the EXPOPOWER International Power Industry Fair and to familiarise themselves with the latest products and innovative solutions for the energy sector. The Fair is going to be held simultaneously with the GREENPOWER International Renewable Energy Fair and the AUTOMA Automation for the Power Industry Exhibition. Professionals for professionals

In 2011 the exposition of the EXPOPOWER International Power Industry Fair was seen by about 10,500 visitors. This means the increase by 5 percent in comparison to the previous edition. Among the visitors there were the representatives of design studios, power plants, contractors, wholesalers of electrical appliances, energy departments of companies and industrial plants, associations and institutions of the power industry.

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The subject of EXPOPOWER held under the slogan of “The energy of the future – the future of energy” includes: the generation, transmission and distribution of electrical and heat energy, electrical machinery and equipment, cables and connectors, control and automation system accessories, lighting protection, power industry construction and lighting. ”We are confident that the May Fair will play an active role in setting the directions for the energy sector development, proving to be an efficient platform of promotion of the innovative offers of the exhibitors and an interesting presentation of power technologies of tomorrow for the visitors”, says Marcin Gorynia, Manager of EXPOPOWER. The organisers expect that within three exhibition days the offer presented at the Fair will be seen by more than 10,000 specialists from the whole country. The offer of the Fair is addressed mainly to the representatives of design studios, power plants, contractors, wholesalers of electrical appliances, energy departments of companies and

industrial plants, associations and institutions of the power and renewable energy sector, housing cooperatives, municipal companies, local self-governments, students and teachers, as well as students and teachers of power engineering schools.

Special expositions The offer of EXPOPOWER is complemented with interesting thematic expositions. For instance, the LIGHTING Exhibition, which is to be organised for the third time. It is a professional presentation of offers of companies operating in the lighting industry. Last year the Exhibition aroused significant interest among the visitors, who came to see the products of many leading manufacturers and distributors of lighting equipment showcasing their products. This year’s EXPOPOWER is also to include yet another interesting exhibition – AUTOMA Automation for the Power Industry Exhibition. As the name suggests, the latter is to focus on modern automation and control solutions for the energy and power engineering sector.

automa.mtp.pl

tomorrow Traditionally, the Fair is to be complemented with a rich programme of events. Numerous meetings, seminars, conferences and lectures will definitely become an excellent opportunity to share experiences among specialists from the industry; they will also be a valuable source of knowledge on the latest trends in the power sector. Last year at EXPOPOWER there were 11 specialist thematic conferences prepared for particular groups of visitors. The programme of this year’s Fair is still being worked on. More information will soon be available on www.epopower.pl.

8-10.05.2012

International Power Industry Fair

operation with the Polish Economic Chamber of Renewable Energy (PIGEO), the most modern solutions in the field of RES were presented by companies from Austria, China, the Czech Republic, the Netherlands, Germany, Poland and Italy. The organisers expect that this year about 300 companies from several countries are to take part in the May block of energy trade fairs in Poznań.

International Renewable Energy Fair

Automation for the Power Industry Exhibition

Honorary patronages The Poznań power fair is held under the auspices of the Minister of the Economy and the most important chambers and associations of the power sector: the Polish Chamber of Commerce CIEPŁOWNICTWO POLSKIE, the Chamber of Commerce for Energy and Environmental Protection (IGEOS), the Polish Chamber of Commerce for Electrical Engineering (PIGE), the Polish Chamber of Railway Devices and Services, the Polish Association of Electrical Installations (PSE), the Polish Association of Power Transmission and Distribution (PTPiREE), the Association of Polish Electrical Engineers (SEP) and the “Polish Power Plants” Economic Society (TGPE).

Green energy from A to Z The offer of EXPOPOWER is to be complemented with the exposition of the GREENPOWER International Renewable Energy Fair, which is to be held for the fourth time. GREENPOWER

is the most comprehensive presentation of offers of companies from the RES secPower engineers, tor and an efficient inelectrotechnicians and represtrument of marketing sentatives of automatics sector communication. Every have been meeting in Poznań year, the event is visitfor some years. Their number is ed by a large number growing each year as the brand of private investors interested in energy-effiof this most powerful Poznań cient technologies and fair is becoming more modern solutions in the Free admission on and more strong. field of renewable energy registration sources, producers of conventional power, representatives The registered visitors are entitled to of self-local governments and busifree admission to the Fair. You can regisnesses operating in the tourist, hotel and SPA ter online on www.mtp24.pl or at the registration industry. point at the entrance to the exposition. This year, visitors for the first time can buy a special mobile The exposition of GREENPOWER includes wind, package entitling them to driving in and parking water, solar and geothermal power, solid and liqdirectly at the grounds of MTP. uid bio-fuels, biogas and energy-efficient technologies. During GREENPOWER 2011, organised in coby Tomasz Wojciechowski

Organizers:

Invitation to the fair

fitness.mtp.pl

Fitness explosion

18-20.05.2012

fitness & sport park

Cutting-edge sports equipment, European premieres, world famous coaches, trade conferences and sports events attracting hundreds of participants – these are only few of the attractions prepared by the organisers of the FIT-EXPO fitness & sport park. The largest fair in Poland FIT-EXPO is an event with an established reputation which has been gathering for the last seven years at the Poznań International Fair (MTP) grounds industry leaders, experts and the best fitness instructors from Poland and abroad. Each year the fair attracts numerous guests, including owners and managers of fitness clubs and centres, Wellness & Spa centres, representatives of local self-governments, gyms, rehabilitation and recreation facilities, and hotels, as well as those looking for sports novelties, good quality products and reliable knowledge on the market issue. FIT-EXPO is a mine of knowledge on market novelties and at the same time the best place in Poland to meet market leaders and the best fitness instructors from Poland and abroad. All this makes it worth to come to Poznań in the middle of May.

Mine of novelties The great advantage of FIT-EXPO is the compatibility of the exhibition, marketing and training offer. In the modern exhibition halls of MTP you will be able to see: sports and fitness equipment, Cardio devices, power and rehabilitation equipment, sports nutrition, dietary supplements, para-pharmaceutical products, sportswear, solaria and saunas, equipment for fitness clubs and gyms, computer applications and trade publications. Every year FIT-EXPO is where many new products make their debuts on the Polish market.

Anna Myślak Sevent y-five ex hibitors, over 7 thou. sq m of th posit ion, a rich e expr ferences on fit ne ogramme of workshops and conss marketing an cord number of d coaching, a re sp ly 30 market no orts classes participants, near velties and Euro pean premieres these are the fig ur – FIT-EXPO fit ne es describing the last edition ss & sport park of .

Sports kaleidoscope An integral part of the fair consists of immensely popular training events. The registration for the sixth edition of the EU4YA International Fitness Convention has already started. It is an extremely popular event, the largest in this part of Europe, during which sports classes will be held in two exhibition halls and several rooms, under the watchful eye of Polish and foreign instructors. What seems especially promising is the Myride+ event – a unique event addressed to the lovers of Indoor Cycling.

Sports know-how As every year, the Fair is to be accompanied by a rich and attractive programme devoted to the current issues of the sector, addressed to managers, coaches and instructors. The organisers of FIT-EXPO have already started registering participants in the two-day FIT-EXPO Trends and Innovations Congress, whose subject this year will be ”The Fitness Club of the Future”. The congress is to involve numerous lectures, panels and seminars, the partic-

Manager of FIT-EXPO FIT-EXPO is the most comprehensive meeting of the fitness sector in Poland; it combines the exposition of novelties presented by market leaders, conferences and workshops with training events attracting hundreds of participants. What distinguishes FIT-EXPO from other similar events is its programme, which is attractive from the marketing perspective and deals with the most current problems and issues of the sector. Only in Poznań the participants in the Fair will have a chance to acquire broad and reliable knowledge on new directions of development of the sector, market novelties and premieres and advanced training programmes. At the same time, the fair is the one in its kind place where so many professionals meet at the same time. You cannot miss it. Feel invited!

ipants in which will have an opportunity to familiarise themselves with innovative methods of club and personnel management, modern sales techniques and appropriate marketing instruments.

New face of prestigious awards – MTP Gold Medal

The most valuable trophy of the Poznań International Fair (MTP) is the Gold Medal. This year, for the first time, the exhibitors of FIT-EXPO will be able to take part in a completely new form of the MTP Gold Medal competition, which involves a rich package of unique benefits for the competition winners. The most important innovation is that the winners will be selected much earlier than before. The list of awarded products will be known before the start of FIT-EXPO. Each of the winners will be given a package of promotional materials to use in his or her promotional campaign – the socalled “winner’s package”. By Karolina Makowska

POZNAŃ FAIR MAGAZINE

29.05-01.06.2012

technologie.mtp.pl

Modern industry fair

Innovations-Technologies-Machines Poland

There are several trade fairs organised in Poland for the industrial sector, but the statistics confirm that it is ITM Poland that exhibitors, visitors and professionals regard as the most important event for the sector. In the ranking of fairs organised in Poland prepared every year by the Polish Chamber of Exhibition Industry (PIPT), ITM Poland occupies the first position, very much ahead of other similar events organised for the sector of investment goods and industrial technologies. ITM Poland is held under the honorary auspices of the Minister of the Economy and the Minister of Science and Higher Education.

Joanna Kucharska Manager of ITM Poland

ITM Poland is undoubtedly the most important meeting of the industry in the Central and Eastern Europe. Thanks to the comprehensive overview of European and world market novelties, the Poznań fair plays an active role in setting the directions for the development of the industry. For the exhibitors, the fair is an efficient platform for promotion of their innovative products and for the visitors – the largest and most complementary presentation of industrial technologies of tomorrow. We are happy that 45 percent of the exhibitors at our fair come from abroad. We are proud that it is at our fair that so many European and world premieres take place. Feel warmly invited to Poznań to the largest professional trade fair of modern technologies.

Modernity in price Every year ITM Poland attracts crowds of professionals: technologists, constructors, engineers, producers of machines and devices for automotive, airplane, shipyard, railway, arms, security, medicine, mining, machine industries and the representatives of enterprises dealing with mechanics and production of all kinds of metal products. More than 50% of them are the managing personnel, making decisions concerning the modernisation of their technological lines and the purchase of machines and devices. The Poznań industrial fair constitutes the broadest overview of European and world novelties in the sector. Here you can familiarise yourself with the latest technological solutions, make contacts with clients and the representatives of the media, share experience and expertise. What distinguishes ITM Poland from other similar events is that it

The Poznań fair attracts the greatest number of exhibitors and visitors. The greatest is also the total rented exhibition space.

gathers the whole industry which represents a comprehensive process of creating a modern product – from the concept and design through various production stages (casting, mechanical processing, metal forming and welding, etc.) and up to finishing works, including painting, galvanising or transport. The significance of ITM Poland is best revealed by statistics: last year there were more than 940 exhibitors and enterprises from 32 countries; they showcased their offer on the area of more than 20 thousand sq m; the exhibition featured over 100 European and world premieres and was visited by 16,800 professionals. From the constantly growing number of applications for this year’s edition of ITM Poland, the organisers presume that it is going to be at least as successful as the previous one. Among the exhibi-

tors there are going to be the leaders of the industry, who will bring many new and often innovative solutions to be presented for the first time to trade fair audience. During this year’s edition the exposition is to include the offers of such companies as: Abplanalp Consulting, ABH, Agie Charmilles, APX Technologie, BLM Group, Boschert, BS System, Bystronic, Carl Zeiss, Dematec, DMG, Eckert, Erall, Fanuc Robotics Faro Technologies, Heidenhein, Hurco, HTM, Igus, Messer Eutectic Castolin, Mitutoyo, Pol-sver, Prima Power, Siemens, Tox Pressotechnik, Trumpf, Yamazaki Mazak.

New way to show industry ITM Poland 2012 is to be traditionally divided into seven thematic exhibitions: The HAPE Exhibition of Hydraulics, Pneumatics and Drives, the MACHTOOL Machine Tool Exhibition, the METALFORUM Exhibition of Metallurgy, Foundry Engineering 1/2012

Invitation to the fair

technologie.mtp.pl Debut of CAx Innovation This year’s edition of ITM Poland is also going to include a new event – CAx Innovation, addressed to engineers, designers and constructors. CAx Innovation involves a comprehensive offer of technology, CAD, CAM, CAE, CNC, CIM and RP/RT tools (3D printers), RE tools (3D scanners) and VR products. As part of this event the ProCAx Poster Island is to be organised along with lectures on the subject of CAx.

and Metal Industry, the SURFEX Exhibition of Surface Treatment Technologies, the WELDING Exhibition, the TRANSPORTA Exhibition and the Research for Industry Exhibition. What is new is the location of the exhibitions. The offer of the exhibitors in the fields of: machining, manipulators, industrial robots, coolants and lubricants is to be located in the modern complex of four exhibition halls – 7, 7A, 8 and 8A (the so-called “four-pack”). The remaining exhibition halls are going to host products and solutions from the field of metal forming (exhibition hall 5), tools and control and measurement equipment (exhibition hall 9). Exhibition halls 3 and 3A are going to host the offer of companies operating in the field of metallurgy, steelworks, casting, metal industry, welding technologies and materials, surface technologies, hydraulics, pneumatics, drives and transport. This is also where you will find the representatives of research institutes and R&D units exhibiting at the Research for Industry Exhibition.

Knowledge-based experience The current situation on the market, the latest trends, the implementation of innovative solutions – these are the subjects of conferences and debates that are to take place at ITM Poland. Additionally, this year is also going to be a jubilee year for the prestigious event called the Engineering Forum. The Forum is organised by the Polish Federation of Engineering Associations – NOT, the Polish Foundrymen’s Technical Association (STOP), the Association of Polish Mechanical Engineers & Technicians (SIMP) and MTP. The events especially worth attending are: the seminar on “Modern methods of studying the structure and properties of surface layers of metals”, co-organised by the Institute of Precision Mechanics (IMP), the seminar of the Polish Union of Steel Distributors (PUDS), the conference on “Funds for innovation – experiences, projects, current sources of support”, organised by the European Funds.

For the first time at ITM Poland, thanks to the Association of Polish Mechanical Engineers & Technicians (SIMP), the Mechanic Day is to be celebrated. This event is going to involve the presentation of offers of R&D institutes for small and medium enterprises cooperating with SIMP and a seminar summing up five editions of the national competition for the Best Technical Achievement of the Year, organised under the auspices of the Deputy Prime Minister, Minister of the Economy Waldemar Pawlak. Obviously, there are also going to be events permanently inscribed into the ITM Poland programme: the Welding Academy, the Skill Boot

Camp and the Centre for Consultancy and Innovative Solutions. by Dominika Redlicka

Modern fair with years of tradition Interview with Product Group Manager Wiesława Galińska ITM Poland has a long tradition. The last year’s edition of the fair was particularly formal. It during this fair when the main events held to celebrate the 90th anniversary of the Poznań International Fair (MTP) took place. The guests who attended the events often said that for them ITM Poland was inextricably linked to MTP since it has been organised from the very beginning of it. Is that really true? ITM Poland has a long tradition, indeed. Its history goes back to the first trade fairs organised in the independent Poland. It has always been an important event for the industry. Statistics confirm that – in spite of great competition – ITM Poland is still appreciated by both exhibitors and professional visitors, who regard it as the most important meeting for specialists in the industry in the whole country. Clients also perceive this event as a specialist exhibition of modern technologies, an annual festival of innovation and advanced technological thinking. ITM Poland occupies top positions in the rankings of trade fairs promoting modern technologies in the

POZNAŃ FAIR MAGAZINE

Central and Eastern Europe. What distinguishes this particular event from all the other similar fairs? The main advantage of ITM Poland is its comprehensive thematic scope, which makes it possible to present in one place and time state-of-the-art solutions for various sectors of the industry. The clear division of the exhibitors according to trade sectors facilitates trade fair visiting. As the last year, the trade fair exposition is to be divided into several exhibitions: the HAPE Exhibition of Hydraulics, Pneumatics and Drives, the MACH-TOOL Machine Tool Exhibition, the METALFORUM Exhibition of Metallurgy, Foundry Engineering and Metal Industry, the SURFEX Exhibition of Surface Treatment Technologies, the WELDING Exhibition, the TRANSPORTA Exhibition and the Work Safety in Industry Exhibition. An integral part of the fair is also the Research for Industry Exhibition – a unique interdisciplinary exposition of offers of research units and institutions supporting innovation. What distinguishes ITM Poland from other similar events is that it gathers the whole industry which represents a comprehensive process of creating a modern product – from the concept and design through various production stages and up to finishing works. What special attractions are you planning for ITM Poland visitors this year? First of all, the début of a new CAx innovation event dedicated to engineers, designers and constructors. CAx Innovation in-

volves a comprehensive offer of technology, CAD, CAM, CAE, CNC, CIM and RP/RT tools (3D printers), RE tools (3D scanners) and VR products. What is the motto of the upcoming edition of the fair? We are continuing the promotion of the fair under the motto of “Innovative thinking mode”. This encompasses the whole philosophy of the meeting as an efficient platform promoting innovative products and presenting complete know-how of industrial technologies of the future. You are very involved with ITM Poland, you must know most of the exhibitors and they identify you with this event. You have been many times awarded by various trade organisations. I also know that the community of engineers has granted you its highest possible award. What was that? A year ago I was awarded the title of the Honourable Golden Engineer. The voting was organised by the readers of the Przegląd Techniczny journal to choose the most distinguished creators of the Polish technology. This award is granted to those who, despite their technical education, gain recognition in a totally different field of professional activity. The title was for me a great surprise and an honour, especially that among the previously awarded there were many personalities from the world of politics, business and art.

zagranica.mtp.pl

traDe faIrS aBroaD

We are facing serious challenges Interview with Filip Bittner Product group Manager

The Poznań International Fair (MTP) has won a tender for the preparation and realisation of the concept of the Trade Promotion Programme to promote the furniture and clothing industries on the international markets. Who are the partners of these programmes? The results of the tenders were announced at the end of 2011. They are just two of the several tenders for the implementation of Trade Promotion Programmes aimed at promoting the Polish industry on the international markets called by the Ministry of the Economy. MTP is going to realise programmes for the furniture and clothing industries. The Trade Promotion Programme for both industries is to be implemented with several partners. The partner of MTP in the furniture industry is the Polish Chamber of Commerce of Furniture Manufacturers (OIGPM) and in the clothing industry – the Federation of Apparel & Textile Industry Employers (ZPPOiT). The Trade Promotion Programmes are launched on the initiative of the Ministry of the Economy as part of the Innovative Economy Operational Programme. The priority is to promote the Polish economy on the international markets and to encourage the participation of entrepreneurs in the programmes. Our programmes involve two types of actions: actions open for all enterprises (Component A) and actions aimed at promoting a given industry as a whole (Component B). What is the purpose of such programmes? The main aim is to create strong Polish brands that would be recognisable in the world. During the realisation of particular programmes we are going to focus on launching Polish export specialities onto foreign markets so that as wide as possible a group of foreign buyers receive necessary information on products and services of a given industry. These objectives are pursued under OP IE sub-measure 6.5.1 – the promotion of the Polish economy on international markets. Our promotion is aimed above all at improving the image of the Polish economy among international partners, providing foreigners with information on Poland and Polish entrepreneurs with information on conditions for running business activities outside the country, supporting the increase in investments

made by Polish enterprises on international markets and enhancing the competitiveness of the Polish economy. Who can take advantage of the programmes? Entities entitled to support are enterprises based and running business activities in the Republic of Poland who have applied to take part in a given Trade Promotion Programme or in a general promotion programme. The furniture and clothing industries are the ﬁrst industries to be promoted through a Trade Promotion Programme. What is it going to look like in practice? The works on promoting the two industries started in January 2012 and the whole programme is to take three years. The markets on which we are going to promote those two branches of the industry are: Poland, Germany, France, Great Britain, Ukraine, Turkey, Denmark and Russia. In each of these countries we are going to arrange the participation of Polish enterprises in the most important fair and exhibition events for these industries. The programme assumes also the organisation of trade missions, which involve the participation in fairs, conferences, match-making meetings and meetings with experts in the furniture sector on a given market. Yet another activity conducted as part of Trade Promotion Programme is the organisation of two-day training courses on strategy building, marketing and trade, and on exporting to foreign markets. These activities are to be conducted as part of Component A of the Trade Promotion Programme. What activities are planned in Component B, whose aim is to promote the industry as a whole? Component B includes such activities as the organisation of one-day conferences on target markets included in the programme, two study tours for foreign journalists and contractors in Poland and information points at trade fairs in Poland and abroad. These activities are to be supported with general promotion of the furniture industry, mostly through developing a logo and a slogan in several different languages to promote the industry, as well as publishing advertisements and sponsored articles in trade and consumer press in Poland and abroad. Moreover, promotional and informational materials are to be developed, such as: catalogues, leaflets, roll-ups, lanyards, USBs. MTP has been a renowned organiser of Polish trade fair expositions abroad for many years. Has this experience helped in winning the tenders organised by the Ministry of the Economy? I am convinced that our expertise and experience in organising Polish trade fair expositions abroad con-

International aerospace Supply Fair aIrTEC (Frankfurt on Main, germany, November 2011) MTP organized common exposition of 17 Polish enterprises who presented their products and services on collective stand of 108 square m.

Internationale grüne Woche 2012 The second Polish national exposition organized by MTP. 10 marshal’s offices and several dozen companies – manufacturers of Polish regional specialities participated in the exposition.

stituted our significant advantage. Thanks to the trust of our exhibitors, the Poznań International Fair (MTP) organises the expositions of leading Polish enterprises at more than 50 reputable trade fairs and exhibitions in such countries as: Germany, Russia, Ukraine, Georgia, the Czech Republic, Croatia, Bulgaria, Romania, Uzbekistan, Kazakhstan and Azerbaijan. Over the last 5 years, MTP has provided services involving the organisation of expositions at foreign fairs to over 450 Polish companies, which together rented the total exhibition space of nearly 9500 sq m. And, what is most important for our partners – we deal with all the works related to the organisation of the exposition abroad. We provide support in obtaining financing; we offer professional services before, during and after the fair, support in renting the exhibition space, developing stands and ordering additional equipment, as well as finding accommodation and booking flights. We can also provide logistic services (such as the transport of the participants from the airport to the hotel and back, and from the hotel to the fair venue and back). Thanks to our experience in cooperation with the organisers of foreign fairs and thanks to the permanent agreements we have concluded with them, we can offer reliable services but also reasonable prices. Interviewed by Ewa Rutkowska 1/2012

POZNAŃ CONGRESS CENTER

pcc.mtp.pl

Busy and successful year Interview with Elżbieta roeske, Manager of Poznań Congress Center

The year 2011 was a diﬃcult and demanding time for the congress industry. What were the last months like from the perspective of the Poznań Congress Center? We have had 12 months of dynamic changes and hard work but also spectacular successes. Fortunately, in the time of the economic slowdown recorded by many representatives of our sector, the PCC brand appeared to be resistant to crisis and 2011 abounded with prestigious events taking place at the Poznań International Fair (MTP). In autumn we hosted nearly 20 conferences related to the Polish presidency of the Council of the European Union. We have also hosted many trade conferences, the FIH Indoor World Cup, the Racing Pigeon Olympiad and world exhibitions of dogs and cats. Thanks to the richer and richer concert offer, our musical exhibition hall MP2 has become popular with inhabitants of the city and the region. Thanks to the professionalization of congresses and conferences we are now organising them in the whole Poland. The PPC infrastructure has also changed. The modernisation of the PCC infrastructure was very important for us; we wanted it to achieve the highest world standards. That is why we decided to expand it by adding a modern conference and congress centre. The thorough renovation of two levels of exhibition

Ministers, commissioners and high-profile experts representing various thematic scopes in the regional policy came to Poznań to discuss the territorial development, urban issues and cohesion policy during the conference accompanying the Polish presidency of the Council of the European Union.

hall 15 took six months and was quite costly. But it was worth it! Now, we have a building for 4 thou. conference guests, modern audio-visual equipment and comfortable conditions for the organisation of both large events which require technical facilities and small business meetings. And as soon as in six months – after the thorough renovation of the last level of this exhibition hall – our infrastructure will be richer by one additional entertainment and concert room for 2 thou. people. With such a modern conference centre the year 2012 will deﬁnitely be very busy. The beginning of the year was very busy and we would like to keep this pace. Our activity in the field of congresses has been developing very dynamically. Soon, we will host the European congress of the Institute of Bioorganic Chemistry. Another event which is to take place at our grounds is the 16th International Congress of the Polish Cardiac Society (PTK). We conduct talks and accept reservations for international conferences and scientific congresses set for such

distant dates as 2016. At the same time, we are working on expanding our concert offer and are holding negotiations concerning the organisation of concerts of famous foreign stars. Medical congresses and rock concerts are totally different events, not only when it comes to organisation. How can you efficiently work with such different groups of clients? The Poznań Congress Center has an ever broader and more and more diverse group of clients. Therefore, we constantly invest in our technical facilities and training for our employees. We expand the scope of our services and we have a flexible approach towards the needs and expectations of the market. Our advantage is also a young, dynamic team of employees, who work with equal devotion, regardless of the kind of event – whether it is a mega event, a trade conference or a religious event. Thank you for the interview. Interviewed by Karolina Makowska

Prestigiuos scientific conference devoted to the issues of mass spectrometry gathered in the conference and congress centre 500 thousand scientists from germany, the United Kingdom, Belgium, austria, Czech republic, the Netherlands, France, Norway, Sweden romania, the USa, India, Egypt and Poland.

Among the participants of the Food Design conference organised by the Wielkopolska Province Marshal’s Office there were the representatives of food and food processing industry, producers involved with food design, traders, technologists and students of design.

POZNAŃ FAIR MAGAZINE

New conference and congress centre Since autumn 2011, the most modern exhibition hall of the Poznań International Fair (MTP) has been ready to host congresses and conferences at the highest, world level. It has 13 thou. sq m, 12 new halls, over 4 thousand conference seats and abounds with electronic facilities.

The most popular virtuosos of Trance music performed in musical exhibition hall MP2 during the second edition of Trance Xplosion.

uring the thorough modernisation of exhibition hall 15, which lasted 6 months, nearly everything was changed – from walls, doors and floors to furniture and equipment. The three-storey building has modern audiovisual equipment and the system of sound, video, lighting, air conditioning and the automation of projectors and screens is controlled with the use of portable touch panels. The facility is fully adjusted to the needs of the disabled. Escalators and lifts provide an easy access to all the storeys of the exhibition hall. and two separate entrances to the building facilitate the organisation of several large events at the same time.

Quality and comfort

The eighth edition of the Poznań Wedding Gala was a mine of knowledge on the latest trends, a source of inspiration and interesting news not only from the world of fashion but also make-up, confectionery, printing, tourism and jewellery.

The Poznań conference and congress centre offers comfortable conditions for the organisation of both large events, which require technical facilities, and small business meetings. This is possible thanks to the modern system of sliding walls, which allows to freely modify the size of the rooms – from one big room covering the area of nearly the whole storey to seven smaller

rooms. The sliding walls are installed on a complex network of rails.

Room of GREAT possibilities On the third level of the building there is the largest congress room in Poznań, able to house 1200 people. After a thorough renovation, which will end in August 2012, the room’s capacity will grow and it will be able to house 2 thousand people. For the purpose of the construction of a modern entertainment and concert hall, the roof will have to be raised. Necessary changes will also be introduced at the auditorium, part of which is to have a stadium layout and part of which is to be flat. The plans include also the improvement of acoustic parameters. Even the name of the venue has changed – it is now called the Earth Room. Similarly as in the case of conference rooms, the size of the entertainment and concert hall will be adjustable. Thanks to the system of mobile and acoustic walls and folding and removable stands, it will be possible to divide the hall into two parts so that two concerts, formal ceremonies, seminars or separate conferences can be held at the same time.

www.pcc.mtp.pl

Center ofWIELKICH GREAT possibilities Centrum możliwości 1/2012

IDeaeXPo.MtP

www.ideaexpo.pl

Idea for exhibition Interview with Zbigniew józefiok Technical Services Manager

What was 2011 like for the department you are in charge of? The last year brought many changes, which were introduced in order to better use the significant expertise and experience of our team. This, in turn, was aimed at increasing the quality of the services which we provide to our clients – the fair exhibitors and organisers of various events, not only in Poznań but also outside our city. Could you tell us something more about the kind of services you provide? Our department, in which there are 76 employees, consists of two closely cooperating teams. The first team is made of people responsible for the contact with the exhibitors on matters related to designing and constructing stands and arranging events. The other group deals with providing technical services directly before and during trade fair events. I am talking mostly about services related to the assembly of stands, but also to transport, logistics, installation of all kinds of connections, suspending banners and other advertising materials. Which aspects of the department’s work have undergone the most signiﬁcant changes? The most significant changes concerned the team dealing with stand design and construction. The team, whose job is to construct stands and provide services for events taking place outside the MTP grounds, was formed as soon as in the middle of 2011. I must say that the part of our activities which they are responsible for is developing very dynamically. We have become significantly more active in all the important trade fair centres in Poland and Europe. Another important and visible change was launching a new brand – IDEAEXPO.MTP. The reason for this decision was that our team has been operating in the market for years, just like specialised companies dealing with stand construction. It is a very competitive market. Most of our exhibitors are aware of the fact that the Poznań

POZNAŃ FAIR MAGAZINE

International Fair (MTP), apart from organising numerous trade fair events, also provides services involving comprehensive arrangement of trade fair stands. Nevertheless, we felt that it was necessary to clearly emphasize this field of our activities so that it was easily visible. And there are things we can be proud of. We have been operating for more than 30 years and our team builds nearly 6000 stands a year. This figure accounts for 50 percent of all the stands constructed at the Poznań fairs and a growing number of such works performed in other trade fair centres, also abroad. These ﬁgures are indeed very impressive. Tell us a bit about the works on launching the new brand. IDEAEXPO.MTP Stand construction expert – as this is the full name of our “business” – was created after an analysis of the stand construction market, including the competition and the assessment of our competences and potential. We also conduced marketing research which showed that we needed to change our way of communicating to clients, so that they could be certain that the cooperation with us guaranteed services of high quality and reasonable price, plus – a number of additional benefits they cannot get anywhere else on the market. With such significant experience as ours in the fair trade industry and taking advantage of the whole expertise we have access to in our whole company – the only trade fair centre listed in world rankings – we have a possibility to offer our exhibitors something more than just stands. What is it exactly that you can oﬀer? As a stand construction expert we guarantee our clients that we will optimise their participation in a given exhibition. This kind of approach makes us unique on the market, because – although we operate as a business entity – for us our clients always come first. If the exhibitors achieve their business goals, the efficiency of trade fairs as a marketing communication tool will rise. This, in

the long-term, will contribute to the development of the whole market of exhibition services and will facilitate economic development. I would like to add that the philosophy of our activities has not changed. We know the field in which we operate and – what is more – we develop and extend the scope of services we can provide, improving our competences. We focus on providing high quality for reasonable prices. Being an expert is also a kind of mission. We can and want to educate, share the knowledge, especially with those who cannot delegate part of their personnel to works related with the organisation of a trade fair performance for a significant period of time. And such enterprises are now in majority. This does not mean that they cannot have their participation in fairs perfectly planned. It is our job to take over most of the tasks related to preparing a stand. As an integral part of MTP we have the possibility to organise comprehensive trade fair performance, including the full logistics and efficient promotional activities and events. What was the exhibitors’ response to the new brand? Launching of a new brand is a great challenge. All the activities must be conducted in such a way as to ensure the clients who have trusted us so far that they still work with the Poznań International

Fair (MTP). On the other hand, ordering the method of communication with the market and formulating a clear and unambiguous message can facilitate reaching the exhibitors who – for various reasons – have not yet decided to work with us. I am proud to say that our marketing research shows that after less than two months since the launch of IDEAEXPO.MTP the brand is recognised by as many as 22% of the respondents. Our website, www.ideaexpo.pl, which we regularly develop, has also been very popular. We also invite you to use the “Ask the Expert” form available on our website, where you can ask all the questions related to broadly understood arrangement of exhibition performances. We are very happy that the implementation of a new system of visual identification went so well, although it took place in quite a hectic period, i.e. in the middle of our preparations for the largest in Poland construction fair – BUDMA. There are still many things for us to do, as the exhibition industry works in cycles. Only when the exhibition year is over, we will be able to decide whether our information on the new brand has reached all our clients and whether the level of brand awareness that we have achieved is satisfactory. Thank you for the interview. Interviewed by Marzanna Wiśniewska

IDEAEXPO.MTP has started

IDE A E X P O.M T P

ince November 2011 the MTP stand construction team has been operating under the brand IDEAEXPO.MTP Stand construction expert. The launch of a new brand was aimed at distinguishing this field of MTP’s activity on the competitive market of stand construction services. Clients taking advantage of the services of the MTP team have gained a guarantee of receiving an optimum stand, strictly adjusted to their needs and facilitating the achievement of their business goals. The IDEAEXPO.MTP team, as an integral part of the Poznań International Fair (MTP), sees the participation in the fair in a broad context, taking into account the nature of a given event, the presence of the competition, the condition of the industry or new trends appearing in the field of broadly understood marketing communication. As an expert in stand construction, IDEAEXPO.MTP provides comprehensive and individualised approach to the participation in exhibitions. Experienced consultants prepare an optimum offer in the field of stand construction, including all the accompanying services, i.e. the logistics, storage and assembly at any fairs in Poland or in the whole world. They will tell you what to do to organise a stand which attracts attention and distinguishes itself from the stands of the competition. They will help you create a concept of a trade fair performance so that the marketing strategy of the business is translated into the stand design. The exhibitors who use our services have at their disposal also the technical service located in Poznań and the largest in Poland collection of furniture and modern accessories. Examples of our work, information on the offer and special promotions, as well as the opinions of the previous clients can be found on the new website

www.ideaexpo.pl

Contact: E-mail: ideaexpo@mtp.pl, phone +48 61 869 23 33, fax +48 61 869 29 63

1/2012

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www.budma.pl BUDMA International Construction Fair

cbs.mtp.pl CBS – Sports Facilities, Amenity Areas, Wellness & Spa

Construction of the future The latest products and solutions available on the market for various sectors of the construction industry and a comprehensive overview of trends in the construction industry, which shed light on the future of the sector – these are the main reasons for which it was worth to visit Poznań in January this year. At the BUDMA International Construction Fair in thirteen exhibition halls of the total area exceeding 60 000 sq m over 1200 companies from 33 countries presented their offer, including many leading manufacturers and distributors of construction materials and equipment. This year’s edition of the Poznań construction fair was accompanied by the BUMASZ International Fair of Construction and Road Building Machines, Vehicles and Equipment, the CBS – Sports Facilities, Amenity Areas, Wellness & Spa and the GLASS Glass Industry Fair.

Construction technologies of tomorrow The twenty-first edition of BUDMA took place under the slogan of “Construction of the future – free your imagination”. The exposition and the programme of events were concentrated on the presentation of the latest solutions, so that the Poznań construction fair could play an active role in setting the directions for the development of the construction sector. For the exhibitors, the Fair is an efficient platform for promotion of their innovative products and for the visitors – the largest and most complementary presentation of construction technologies of tomorrow. The construction fair was visited by over 51,000 specialists, including the representatives of crucial professions, such as: architects, construction engineers and craftsmen, contractors, investors and the representatives of the industry. As many as 452 journalists accredited in the exhibition Press Centre. “This year BUDMA has changed”, says Violetta Pastwa, Manager of BUDMA and BUMASZ. “The new BUDMA concentrates more on the presentation of trends and innovative solutions for the construction industry. We are happy about the positive opinions on the Fair which we receive from the exhibitors and visitors, who agree that the direction of development we have chosen for the Poznań construction fair is right”.

POZNAŃ FAIR MAGAZINE

Traditionally during the construction industry trade fairs the winners in the competition for MTP Gold Medals were awarded. More information you can find on www.budma.pl and cbs.mtp.pl

Architects’ Zone Strada di Architettura is a special tour path for visitors, which connected three zones called KNOWLEDGE, INSPIRATION and EXPERIENCE, where events for architects were held, including extremely popular meetings with the stars of the world architecture. Special guests of the Strada di Architettura project were: Professor Dietmar Berle, a teacher at the famous ETH in Zurich and Aron Losonczi, a graduate of Royal University of Fine Arts in Stockholm, who in 2001 patented and then improved transparent concrete. Strada di Architettura means also numerous exhibitions of modern architecture and the presentation of interesting and innovative products enabling the realisation of previously unfeasible visions. An important point of the Strada di Architettura programme was the Debate of architects and investors on “the relations between the value of architecture and the value of real property.” The meeting was organised on the initiative of the Chamber of Architects of the Republic of Poland (IARP) and was a public attempt at defining the current relations between the quality of architecture and the economy of the real property market. At the same time, the debate was a discussion on the sector’s responsibility for the contribution in the shaping of the human environment. New IT products to facilitate the work of designers and architects could be found in a special zone called Archispace, where additionally training courses of the Effective Design Academy were held; there were also consultation points where you could contact manufacturers operating in the construction industry.

Attractions of special expositions BUDMA means also numerous special interactive expositions, shows and workshops. For instance, at the BUDSHOW 2012 exposition you could see an ecological house of the future – a modern house characterised with law energy-consumption indicators with respect to all kinds of energy: embodied energy (i.e., energy used for the production of the construction materials applied), final energy (i.e., energy used for heating the interior and domestic water) as well as the primary energy to the consumption of which (from the environment) the building contributes. For the third time, the Energy-efficient and Passive Construction Forum was held. The two day cycle of seminars was devoted to the following issues: sustainable architecture, modern materials and technologies and examples of passive constructions from Germany, Austria and Switzerland. The Forum was accompanied by the exposition of companies offering energy-efficient and passive solutions for the construction industry. The content of BUDMA 2012 concentrated on one important challenge for the construction of the nearest future – the modernisation, renovation and revitalisation of the existing buildings (such as monuments, old housing estates of prefabricated-sections houses, public buildings). Thanks to an innovative joint initiative of the Poznań branch of the Association of Monument Conservation Officers (SKZ) and MTP, economic, technical and conservation conditions for the revitalisation processes were presented. The lectures and panel discussions were accompanied with the

www.bumasz.pl

glass.mtp.pl

BUMASZ International Fair of Construction and Road Building Machines, Vehicles and Equipment

special REVITALISATION exposition featuring the most innovative construction and conservation materials used for the renovation and protection of buildings. The best young craftsmen from all over Poland came to Poznań to show their skills at the Polish Championship of Young Roofers and Floorlayers. Special exhibition of Modern Carpenter Workshop and a window installation workshop were perfect opportunities to learn about the newest tools and technologies.

BUMASZ – unique trade meeting Nearly 130 companies presented themselves at BUMASZ 2012. Among them there were leading manufacturers and suppliers of construction machinery, vehicles and equipment, as well as components and services for the execution of construction works. For the exhibitors BUMASZ is an excellent opportunity to make new and sustain already existing contacts with professionals from the construction industry who make decisions concerning investments. The “live” presentation of new products perfectly contributes to stimulating the market of buyers and to creating and strengthening brands. This year’s Fair offered additionally a rich programme of trade events, including the block of conferences called the Construction Engineer’s Day. The subjects of the conferences included the construction and modernisation of the road network in Poland. Another event addressed to constructors, designers, manufacturers of construction materials, construction engineers and

GLASS Glass Industry Fair

technologists was a conference panel entitled “Nano technologies in Construction” which concerned the issues related to nano-concretes, transparent, self-repairing and photo-cathalic types of this popular construction material that it concrete. Conference entitled “Technical requirements for construction machinery,” organised by the Construction Equipment Research Institute (PIMB) took place on the third trade fair day. It was addressed to those who wanted to learn about the current legal regulations concerning the safety, certification and selected issues related to following the EU Directives. Another interesting event was the seminar on the subject of “Safety in Construction”.

CBS – knowledge sharing forum Organised thanks to the joint initiative of the Polish Club of Sports Infrastructure (PKIS) and the Poznań International Fair (MTP), in the recent years CBS has become a unique forum of sharing information on the latest materials and services for the sector of sports construction. The exhibition of CBS 2012 was created by nearly 100 companies, leading manufacturers and suppliers of materials, components and services for the execution of sports and recreational investments. . No wonder that the Fair is so willingly visited by professionals interested in planning, designing, constructing, modernising and managing of sports and lei-

sure facilities. “Over the last years, and this year it has been particularly visible, the Fair has changed – it is no more a meeting of companies with their potential clients, but rather a meeting of companies and people operating in the industry”, says Andrzej Pawłowski, the President of the Management Board of Masters SA. “Therefore, talks are often held between large contractors and companies offering their products, such as sports equipment and granulates, and with smaller contractors. The Fair is still important, although I must admit that its meaning has changed. The largest group of visitors are the representatives of companies looking for partners to cooperate, but there are also architects who just collect information.” At the Fair there were also many specialist lectures, which served as the background for the meetings with trade participants. The subjects of the lectures oscillated between legal issues, new products, sports facility management and the publicprivate partnership. The lectures attracted the representatives of the local self-governments and investors in the sports, leisure and hotel sector.

New face of GLASS The GLASS Glass Industry Fair is a new project in the broad offer of events organised by MTP. The main aim of the Fair is to start in Poland the fashion for glass as an ecological and versatile material. GLASS is the continuation of the GLASS & STONE event held in 2008. This year, the Fair featured two types of glass: flat glass – used in construction and industry, and decorative glass – used by architects and interior designers. During this year’s edition of the GLASS Glass Industry Fair, exhibitors from Poland and abroad presented glass processing machinery and consumables (Teknika, Hegla, Rudi Knopp, Viditech, Kinlong, Fushan companies) as well as finished glass products, such as doors, railings, canopies, windows or mirrors (Salinox, Szkłomal, Rafał Bara companies). There was also an opportunity to familiarise oneself with the offer of companies producing glass protection systems (Sant-Tech). Also the Institute of Ceramics and Building Materials (ICiMB) prepared its own exposition. The GLASS Fair was visited by a large number of professionals, including manufacturers of glass products, glass industry workers, steel mills and glass plants producing flat glass, interior designers and architects, and architects of urban space. by Tomasz Wojciechowski

The next edition of BUDMA and CBS will be held on 29.01-1.02.2013. 1/2012

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www.polagra-premiery.pl International Fair of Agricultural Mechanization POLAGRA-PREMIERY

Successful Polagra-Premiery Manufacturers of agricultural machinery and equipment came to Poznań from all over the world to present their latest offer at the Polagra-Premiery International Fair of Agricultural Mechanization. This largest agricultural exhibition in Poland attracted over 40 thou. visitors, who had an opportunity to see the exposition of nearly 2000 agricultural machines and equipment. The exhibition was visited by farmers not only from many regions of Poland but also from Austria, Belgium, the Czech Republic, France, Lithuania, Germany, Russia, the United States, Sweden, Hungary, Great Britain and Italy.

Agriculture of the future At this year’s Polagra-Premiery you could see everything a farmer of the future will use in his work. The exhibition was the first this year trade fair event devoted to agriculture prepared by Polish organisers. It gave an excellent opportunity to learn about the latest trends and technological solutions in the sector. Among the nearly 200 agricultural and horticultural novelties showcased in Poznań there was not only modern equipment for farms but also the latest crop varieties and fertilisers. The rich offer was presented by 300 exhibitors and companies from 16 countries: Austria, China, the Czech Republic, Denmark, Finland, France, the Netherlands, Lithuania, Germany, Poland, Russia, the United States, Sweden, Turkey, Great Britain and Italy. The exhibitors were satisfied and they admitted that the Poznań Fair was the best place to make business in this industry. ”Polagra-Premiery 2012 is a very important event for the Polish sector of agriculture and the agricultural sectors of many other European countries”, says Leszek Weremczuk, marketing and trade manager of EXPOM Sp. z o.o. ”This exhibition opens the season of meetings between farmers from the whole of Poland and manufacturers of agricultural machinery. That is

why we are participating in the next edition of Polagra-Premiery (…) The event takes place every two years, which is a very good idea, because no manufacturer can make a new, tested and ready for sale machine within just 12 months. The two years is the necessary time for the production of a new product worth showcasing at the Fair.” The Poznań exhibition was visited by the Minister of Agriculture and Rural Development Marek Sawicki, who said that judging from the size of the Fair, the quality of the presented offer and the international character of the debates, Poznań can be called the capital of European agricultural meetings. ”Another thing that makes me very happy is that there are more and more Polish machinery manufacturers exhibiting at Polagra-Premiery, and their offer is received with a growing interest not only in Poland but also abroad”, emphasized the Minister.

Voice of the agricultural sector For the four exhibition days, the exposition of the agricultural equipment was accompanied by numerous additional events: workshops, debates, competitions and conferences. The topics discussed included: energy in agriculture, the prospects for the market of cereals, the significance and future of large land leases in Poland, the use of certified seeds or the prospects of growing rapeseed in the next years. There were also discussions on the most current issue of rising fuel prices. These involved ways of economical use of fuel when working with a tractor or other agricultural machines. Also the youngest in the industry had an opportunity to speak their mind at Polagra-Premiery. Farmers from all over Europe came to Poznań on the 3rd European Young Farmer’s Day in order to take part in the plenary session on the subject of “the Common Agricultural Policy after 2013: opportunities and challenges for young farmers.” Among the participants in the debate there were also the Minister of Agriculture and Rural Development Marek Sawicki, the President of the European Council of Young Farmers (CEJA) Joris Baeke and the President of the Rural Youth Union Michał Modrzejewski, as well as experts in the CAP. The European Young Farmer’s Day is an international platform of sharing knowledge, good practice, debates and expert discussions concerning the future of young farmers in Poland and Europe.

Nice and tasty exhibition Free advice of stylists and make-up artists, regional food, handicraft, jewellery and artwork – all this could be found at PolagraPremiery.

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www.gardenia.mtp.pl Garden and Landscape Architecture Fair GARDENIA

Spring fragrance exhibition The latest garden trends for spring and summer and the exhibition offer were presented at the Gardenia Garden and Landscape Architecture Fair by nearly 500 exhibitors from Poland and abroad. The exhibition attracted over 22 thou. people, including 7 thou. professionals. Among the visitors there were also guests from abroad. The sixth meeting of the garden sector in Poznań was accompanied with the second exhibition of the ANIMAL MARKET Zoological Fair, which has become a permanent event in the calendar of Poznań fairs and exhibitions.

Let us talk about business

Manufacturers of regional food products and arts and crafts presented their offer. Other attractive points of the programme included make-up courses, competitions and shows of stylists (held in the special zone called “Modern Housewife”). During individual free consultations, meetings and discussions you could familiarise yourself with the secrets of fashion, make-up and body care and learn what clothes, styles and colours to wear; make-up artists were busy offering image metamorphosis.

Awards for the best Such an important event for the industry as Polagra-Premiery could not take place without prestigious awards granted to the best products, companies and farmers. 28 products were awarded with the Gold Medals: 18 in the category of “Machinery and Equipment” and 10 in the category of “Crop Varieties”. Other awards, the Acanthus Aureus statuettes were granted to 7 companies for the best arranged stands. Apart from that, the awards in the international competition “Machine of the Year 2012” were given to 11 exhibitors and young farmers were awarded in the “Innovative Young Farmer 2012” competition. The fame of the latter competition and attractive financial awards attracted many participants. Nearly 800 young farmers competed for the main prize and the awards to the winners were granted by the Deputy Minister of Agriculture and Rural Development Andrzej Butra and a member of the Wielkopolska Province Executive Board Krzysztof Grabowski. For more detailed information see: www.polagra-premiery.pl by Dominika Redlicka

The next edition of Polagra-Premiery is to take place on 13-16.02.2014.

The Gardenia Garden and Landscape Architecture Fair 2012 was the largest edition of the event held so far. The rich exhibition offer included plants, garden tools and equipment, garden chemistry, garden furniture, watering accessories and decorative elements, cut flowers and decorations, among them over 130 new products. The visitors to the Fair were able to familiarise themselves with the offers of companies from Poland, Belgium, Belarus, France, Spain, the Netherlands, Lithuania, Germany, Slovakia and Italy. The Fair was held under the honorary auspices of Marek Sawicki, the Minister of Agriculture and Rural Development. The first day of the Fair was designed especially for business talks, as it was addressed to professional visitors. On this day, the exhibition was visited by owners and employees of garden wholesales and stores, officials responsible for urban and residential greenery, landscape architects and experts in garden design.

Power of science For the sixth time, especially with landscape architects, garden designers, contractors and employees of offices administering urban greenery in mind, the editorial board of the “Zieleń Miejska” monthly and MTP organised a seminar entitled “Urban Garden Art.” The subject of the seminar was how to promote cities in a modern and comprehensive way through their green areas, which are now becoming an increasingly important part of the urban fabric, both for residents, developers and municipal authorities. Led by Piotr Urbański, Assoc. Prof., PhD, Dean of the Faculty of Horticulture and Landscape Architecture at the University of Life Sciences in Poznań, the seminar attracted over 500 people. Motivating employees, team management and tools and information helping to find the right plants – these were the topics of lectures organised by the Polish Association of Garden Centres. How should a modern house-garden space, everyday landscape and a place of residence look like? What new possibilities does designing an integrated house and garden space open? Has the time come for the concepts of “house” and “garden” to be redefined? For the third time, the Department of Landscape Art of the Warsaw University of Life Sciences in cooperation with the Academic Entrepreneurship Incubators (Manufaktura KunSZTU) and the Poznań In-

ternational Fair (MTP) organised interdisciplinary design workshops. The topic of this year’s meeting was: “House in the garden – garden in the house, or designing an integrated residential space.” A new opportunity at this year’s Gardenia was the possibility to design your garden in just 10 minutes! Experts from the Department of Greenery and Landscape Architecture of the Poznań University of Life Sciences prepared a service called “Design Emergency”, which consisted in giving advice on how to design, care for and arrange the garden of your dreams. The exhibitors’ exposition was complemented with the SPACE FOR IMAGINATION created by the GARTE company. This time, the space was developed especially for the youngest visitors – to stimulate their senses. In the SPACE FOR IMAGINATION children could independently create and construct. The visitors to the Fair also had an opportunity to ask a few questions to the ambassador of the Fair – Maja Popielarska. The journalist, famous for her Maja in a garden TV programme, gave hints on what to do to have a beautiful spring garden and how to efficiently protect it against pests. Also the best Polish florists presented their skills. The Floristic Shows were organised by the Polish Association of Engineers and Technicians of Horticulture (SITO) and the Poznań International Fair (MTP). The shows were accompanied with a competition for florists, in which the contestants were asked to prepare two kinds of bouquets – a bridal and an occasional one. Another event which enjoyed great popularity was the Healthy Food From the Garden market, organised on the initiative of the Zielony loft publisher of Slow Food & Garden magazine. The best products presented at Gardenia trade fair were awarded with MTP Gold Medals. Seven products were distinguished by this award. For more detailed information see: gardenia.mtp.pl. by Miłosz Zagórski

The next edition of Gardenia is to be held on 22-24.02.2013.