pfm POZNAŃ FAIR MAGAZINE
1921-2011
Międzynarodowe Targi Poznańskie
Poznań International Fair
In my opinion there is no better place to express State authorities’ interest in Polish citizens who achieved successes in their own businesses than Poznań International Fair. There is no better place to show State involvement in supporting enterprising people, said Bronisław Komorowski, President of the Republic of Poland at the opening ceremony of ITM Poland fair
Międzynarodowe Targi Poznańskie Poznań International Fair
F A I R S M A R K E T OPINIONS 2/2011 ISSN 0860-0023
Międzynarodowe Targi Poznańskie
Economic Award of the President of the Republic of Poland
T
his year the Economic Award was granted in four categories: Innovativeness, Corporate Governance and Corporate Social Responsibility, Presence in the Global Market and Green Economy. The Economic Award of the President of the Republic of Poland is a form of saying “thank you” and honouring companies and research teams making a significant contribution to the economic development of Poland and to building the prestige and a positive image of the Polish economy. The Award was established in 1998 by the President of the Republic of Poland Aleksander Kwaśniewski and was granted for eight consecutive years. In 2011 this prestigious distinction, dubbed the Polish Economic Nobel Prize by the media, was given to four Polish enterprises selected from among 13 companies nominated by the Jury of the Economic Award of the President of the Republic of Poland. The awarded enterprises included: • In the category “Innovativeness”: Solaris Bus & Coach S.A. • In the category “Corporate Governance and Corporate Social Responsibility”: Novol Sp. z o.o. • In the category “Presence in the Global Market”: Grupa FAKRO • In the category “Green Economy”: WATT Produkcja Systemów Solarnych. (From the left) Ryszard Grobelny, President of the City of Poznań, Bronisław Komorowski, President of the Republic of Poland and Andrzej Byrt, Chairman of the Board of MTP.
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On June 14th, 2011, at the formal ceremony celebrating the 90th anniversary of Poznań International Fair (MTP) the President of the Republic of Poland Bronisław Komorowski granted the Economic Awards of the President of the Republic of Poland to the best Polish enterprises. Bronisław Komorowski, President of the Republic of Poland at the award granting ceremony said: I am very happy and grateful that on the occasion of the ninetieth anniversary of Poznań International Fair (MTP) I can reactivate the President’s Economic Award. There are more great challenges for us to meet: strengthening of the ethos of modern patriotism and the ethos of work. I am happy that I can reactivate the award aimed at building the prestige of entrepreneurs, of those who construct the economic future of Poland.
Orders for the merits in the field of At the formal ceremony held on the occasion of the 90th anniversary of Poznań International Fair (MTP), the President of the Republic of Poland Bronisław Komorowski granted orders to those meritorious in the field of promotion of the Polish economy. For outstanding achievements in the promotion of the Polish economy and for the merits in developing Poznań International Fair (MTP) the Order of Polonia Restituta was conferred to: • the Commander's Cross Polonia Restituta: Andrzej Byrt, Chairman of the Board of Poznań International Fair (MTP) • the Officer's Cross Polonia Restituta: Bogusław Zalewski, Chairman of the Board of Poznań International Fair (MTP) in 1996-2007 • the Knight’s Cross Polonia Restituta: Stanisław Bielazik – the former Technology Director of Poznań International Fair (MTP), Przemysław Trawa – Vice-Chairman of the Board of Poznań International Fair (MTP), Grzegorz Turkiewicz – Vice-Chairman of the Board of Poznań International Fair (MTP) in 1991-2009, at present the Institutional Cooperation Director
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IN THIS ISSUE
1921-2011 What’s ahaed
Poznań Fashion Fair Fair of the latest trends ...................................................2 ROLTECHNIKA Modern agriculture in Wilkowice . ...........................4 PAKFOOD Fresh packaging solutions ...........................................5 POLAGRA-FOOD Trade fair of strong brand .............................................6
▲ The Jury of the Economic Award of the President of the Republic of Poland nominated 13 companies to the award. The nominations were granted by Bronisław Komorowski, President of the Republic of Poland.
GASTRO TRENDY In the centre of culinary events ................................7 POLAGRA-TECH The industry’s meeting in Poznań . .........................8
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Bronisław Komorowski, President of the Republic of Poland is congratulating the owners of a company from the Wielkopolska Province – Solaris Bus & Coach S.A. Solange and Krzysztof Olszewski on winning an Economic Award of the President of the Republic of Poland in the category “Innovativeness”.
National Breeding Animals Exhibition Breeders’ jubilee celebration ...................................10 Miscellaneous stories from the past ............12
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The award granting ceremony was graced up by the e-moll piano concert, op. 11, No 1 by Fryderyk Chopin performed by an Austrian piano player Ingolf Wunder, who won the second prize in the last year’s International Fryderyk Chopin Piano Competition, and the Poznań Philharmonic Orchestra conducted by Marek Pijarowski.
Trade fair reports Trade fair for mature and active .............................14 This year’s EPLA – greater in every way! . ..........15 The largest automotive show in Poland . .........16 Business to Business fair . ............................................17 Know-how in wood processing and furniture production ...........................................18 World trends at the fair . ..............................................20
promotion of the Polish economy
The synergy of novelties ............................................22 The biggest fitness fair in Poland . ........................24 Fair that arouses emotions ........................................26 New form of the fair ......................................................27 Powerful May in Poznań .............................................28
▲ In the pictures starting from the left, you can see Andrzej Byrt, Przemysław Trawa, Bogusław Zalewski, Stanisław Bielazik, Grzegorz Turkiewicz.
▲ Bronisław Komorowski President of the Republic of Poland awarded the Chairman of the Board of Poznań International Fair (MTP) Andrzej Byrt with one of the highest Polish state decorations – the Commander’s Cross Polonia Restituta.
POZNAŃ FAIR MAGAZINE 2/2011 (326) An official magazine of the Poznań International Fair. Issued since 1959. Editor in chief: Halina Buczkowska Editorial board: MTP PR team Graphic design: PressEnter Photos: Marcin Melanowicz, Piotr Piosik, Dana Puciłowska, Marek Zakrzewski, MTP archives Pre-press preparation: PressEnter Print: MTP Printing House Submitted to print: June 2011
Editorial office: Głogowska 14, 60-734 Poznań, Poland Publisher: Międzynarodowe Targi Poznańskie Sp. z o.o. Głogowska 14, 60-734 Poznań, Poland phone +48 61 869 20 00 fax +48 61 869 29 99 e-mail: info@mtp.pl www.mtp.pl
WHAT’S AHEAD
29-31.08.2011 www.targimodypoznan.pl
Fair of the latest trends A
s soon as in two months Poznań is going to host the most important professional meeting of the fashion industry in Poland. The manufacturers of clothes, lingerie and footwear that have intensively worked on their collections for the season of spring and summer 2012 are now going to present the results of their work at NEXT SEASON, FAST FASHION and BTS. Edyta Bonin Manager of NEXT SEASON, FAST FASHION, BTS
The Poznań Fashion Fair is going to be held in the complex of pavilions 5 and 6A of Poznań International Fair (MTP). Pavilion 5 is currently the largest building at the grounds of the Poznań exhibition centre and the only one that is capable of housing the showrooms of several hundred clothing brands that are presented at the fashion fair ever year. This is where the catwalk is to be located where spectacular fashion shows are to be held. Pavilion 6 is the newest and most modern part of the MTP infrastructure. In this pavilion you will be able to learn about the offer of footwear companies. Feel warmly invited to Poznań.
Business trade fair The Poznań Fashion Fair that takes place twice a year is a strictly business event. The exhibitors – leaders of the Polish clothing and footwear sector – come to Poznań to make new business contacts and to sign contracts for supplies of new clothes collections with boutiques and internet outlets. In this way, the Poznań Fashion Fair has become an efficient link between the works of fashion designers and their end users – customers of clothes or footwear shops. This year’s August Poznań Fashion Fair has been divided into three zones. The offer of clothes, lingerie and accessories for the season of spring and summer 2012 is to be presented at the NEXT SEASON Exhibition of Clothing, Lingerie and Accessories, whereas the collections for the season of autumn and winter 2011/2012 are to be presented at the FAST FASHION Exhibition. At the BTS Exhibition of Shoes, Leather and Leather Goods you will be able to find the latest models of shoes and leather goods.
Let franchisors be seen This year’s fair is going to continue the action of promoting franchising in the fashion industry started by the spring edition of Poznań Fashion Fair. The organisers set themselves a goal to match make franchisors with their potential partners, i.e. people who think of starting a clothes or a shoe shop. To make it easier, the stands of companies offering franchising cooperation are going to be especially marked.
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Poznań know-how in fashion The Poznań Fashion Fair encourages traders to expand their knowledge in the field of techniques of sales, the upcoming trends or new tools of promotion. Seminars, run by experts renowned in the industry enjoy immense popularity among the visitors. The programme of the fair is also going to include commercial shows attracting the attention of the trade fair guests and the media. Apart from that there is going to be a formal award-giving ceremony, at which selected products are going to be distinguished with the prestigious Gold Medals of Poznań International Fair (MTP). by Marta Siek POZNAŃ FAIR MAGAZINE
NEXT SEASON Exhibition of Clothing, Lingerie and Accesories
FAST FASHION Fashion Exhibition
BTS Exhibition of Shoes, Leather and Leather Goods
Spring Poznań Fashion Fair in figures: • 541 brands • 316 exhibitors • 153 exhibitors presenting 291 brands at the NEXT SEASON Exhibition of Clothing, Lingerie and Accessories • 43 exhibitors presenting 49 brands at the FAST FASHION Exhibition • 78 exhibitors presenting 158 brands at the BTS Exhibition of Shoes, Leather and Leather Goods
pso.mtp.pl
2-3.09.2011
11th Poznań Optical Exhibition Autumn meeting of the optical sector Poznań Optical Exhibition is a common enterprise of the Interprovincial Guild of Optical Crafts in Poznań and Poznań International Fair (MTP), which has become a permanent position in the calendar of this sector’s meetings. The exhibition takes place twice a year – in spring and in autumn – and enjoys unflagging popularity. Usually there are about 70 companies that present their products at the exhibition. They are both manufacturers and distributors of spectacle frames, spectacle and contact lenses and care products, optometrist equipment, instruments, optical materials and equipment, assistance for the visually impaired, sunglasses, protective and specialist spectacles. The experts in spectacle optics that visit the fair have an opportunity to familiarise themselves with the latest solutions in this field and to equip their surgeries with necessary accessories offered by the most renowned companies operating in the Polish market. The jubilee tenth edition of the Exhibition gathered nearly 60 exhibitors and about 500 experts from the industry. Everything indicates that the 11th Poznań Optical Exhibition is going to attract once again a numerous group of opticians and optometrists, representatives of scientific circles, and people professionally involved in optical sector.
Feel warmly welcome!
2/2011
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WHAT’S AHEAD
20-21.08.2011
ROLTECHNIKA
www.roltechnika.pl
Agricultural Exhibition
Jakub Patelka Manager of ROLTECHNIKA
I warmly invite you to take part in the new edition of the ROLTECHNIKA Agricultural Exhibition. Traditionally, the exposition prepared by the exhibitors is to be accompanied by the Polish Jerzy Samelczak Antique Tractors Festival, which every year attracts many thousands of farmers and enthusiasts of old tractors. ROLTECHNIKA is a great opportunity to emphasize and enhance the position of your company in the market of agricultural machines. It is also a chance for direct contact with farmers from the whole country and especially with the owners of farms coming from western and central part of Poland.
Modern agriculture in Wilkowice A
s soon as in August, at the ROLTECHNIKA Agricultural Exhibition, all those interested in modern agriculture will be able to see machines and tools regarded as crucial for economic and efficient farming by specialists. The common name for the event is “the festival of machines in Wilkowice,” as it is a one in its kind meeting of the agricultural industry in Poland and one in just few such meetings that are held in Europe. Leaders at the fair Several dozen leaders of the agricultural sector have already confirmed their presence in Wilkowice in Lipno province near Leszno, among them: Agco-Valtra, Kuhn, Claas, John Deere, Krone, Trioliet, Thaler, Manitou, Mustang and many more. The visitors will be able to familiarise themselves with state-of-the-art sowing machines, sprayers and harrows. Capabilities of agricultural machines of the latest generation will be presented at a specially prepared manoeuvre yard. Both the exhibition and its traditional accompanying event – the Polish Jerzy Samelczak An-
tique Tractors Festival is to be held under the auspices of Marek Sawicki, Minister of Agriculture and Rural Development.
Interesting expositions The expositions of agricultural equipment, the “live” shows of machines in operation, as well as the presentations of old tractors every year attract crowds of visitors to the exhibition and the festival. In 2010 the event was visited by over 20 thousand guests, This year’s edition promises to be especially attractive – the festival and the exhibition taking place at the same place and time create a unique opportunity to take a closer
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look at the evolution that has taken place over the last one hundred years in the field of construction and operation of agricultural machines and in technology in general. The visitors will be awaited by numerous attractions. The programme of ROLTECHNIKA and the Antique Tractors Festival includes presentations, shows and competitions. The visitors will be able to see a parade of decades-old machines and tractors and the presentation of modern tractors, meet collectors, watch the strength contest between Ursuses 45 and Lanz Bulldogs and the “Starting” and the “Hand Crack Starting” competitions. by Wioleta Wróbel POZNAŃ FAIR MAGAZINE
12-15.09.2011
PAKFOOD
www.pakfood.pl
Food Industry Packaging Fair
Fresh packaging solutions T
he PAKFOOD Food Industry Packaging Fair is the most important meeting of the packaging industry in East-Central Europe. It is also the best place to see innovative solutions and the latest trends in design and technologies of packaging production for the food sector and a perfect opportunity to establish business cooperation.
Anna Lemańska Manager of PAKFOOD
The participation in the PAKFOOD fair is not only an opportunity to make many interesting business contacts but also a chance to take advantage of its interesting programme of the accompanying events. PAKFOOD is definitely a good place for meetings and talks about the future of the food packaging sector and a forum for innovative solutions targeted at strictly specified clients. I hope that this specialisation will make it possible to obtain information and establish contacts conducive for building the success of your enterprises. I warmly invite you to come to the fair!
Modern solutions forum Restrictive regulations for the food industry, taking into account the highest standards of hygiene and environment protection, as well as growing demands on the part of consumers set the direction for the implementation of innovative technologies in food packaging. This year’s PAKFOOD is going to especially promote the latest solutions and technologies making their market debuts in Poznań. The full list of the fair new products is to be found in the visitor’s guide and on the internet website www.pakfood.pl. PAKFOOD, which has traditionally been a venue for the presentation of the latest trends in design and the technology of packaging production for the food sector, is also an excellent opportunity to establish business cooperation with companies offering the food packaging industry a wide range of modern packaging products and services, including machines and technological advice. The fair gives an opportunity to see and compare the offers of several hundred exhibitors that often are market leaders. The fair is 2/2011
also a rich source of information on the industry and its condition.
Seminars, lectures, shows The exposition of the exhibitors is to be accompanied by a rich programme of events addressed to the visitors, including the representatives of enterprises, manufacturing plants and trading companies operating in the food sector, i.e. the manufacturers of food products and beverages, wholesalers operating in the food and packaging industry, representatives of meat, fish, fruit and vegetables processing plants and commercial networks. In cooperation with trade and media partners, seminars, lectures and discussion panels have been prepared to deal with current problems of the industry. Such an attractive programme of accompanying events is always a magnet attracting a wide range of professionals to the fair.
Beneficial synergy effect An additional asset of PAKFOOD is the synergy effect generated as a result of the fact that it is held at the same time as the largest fairs of the food industry in this part of Europe – the POLAGRA-FOOD International Food Product Trade
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Fair, the GASTRO TRENDY International Trade Fair of Catering and the POLAGRA-TECH International Trade Fair of Food Processing Technologies. This creates a unique opportunity for the manufacturers of packaging and the manufacturers of food to meet.
Prestigious MTP awards The best products of PAKFOOD, distinguished by the innovative solutions they use and their high quality, are going to be awarded with the MTP Gold Medal, whereas in the course of the Acanthus Aureus competition stands are to be chosen to be awarded for the best design, the most corresponding to the marketing strategy of their companies. by Marzena Banasz
WHAT’S AHEAD
12-15.09.2011
POLAGRA-FOOD
www.polagra-food.pl
International Food Product Trade Fair
Trade fair of strong brand F
or the twenty-sixth time Polish and foreign professionals of the food industry are going to meet in Poznań in September at POLAGRA-FOOD trade fair. The participation in the fair is an excellent opportunity to present the representatives of European markets with ones offer and a good chance to establish international cooperation.
Time for changes POLAGRA-FOOD is a strong brand, recognisable in the market, and of a long tradition. Last year, the trade fairs of food and packaging industries, which were taking place at the same time, attracted over 1300 exhibitors; the exposition covered the area of 70 thousand sq m, featured 400 novelties and was accompanied by several dozen conferences, discussion panels, training courses and tastings. The fair was visited by over 45 thousand people. Nevertheless, it is time for changes – as soon as in September we will see a completely new face of POLAGRA-FOOD. While Polish food is appreciated in the whole of Europe and the potential of the Polish food industry is noticed abroad, experts claim that, so far, all this has not been fully translated into the international commercial success of Polish food products. The organisers of POLAGRA-FOOD decided to take advantage of the upcoming Polish presidency of the European Union in order to change the situation and support the promotion of Polish manufacturers. In order to present the offer and the potential of the food industry in the best way the organisers focused on organising an attractive and thematically coherent exhibition featuring the most important sectors of the food industry. A diverse of-
fer has been prepared to respond to the needs of particular sectors, making it possible to fully meet the needs and expectations of enterprises operating in the food industry. The exhibitors will be able to showcase their offer at the Food and Drink Exhibition, the Wine and Spirit Exhibition and the new Franchising and Store Equipment Exhibition. • The Food and Drink Exhibition is a rich and diverse exposition of food products visited every year by the representatives of network outlets, wholesalers, distributors, retailers and manufacturers of food products. • The Wine and Spirit Exhibition is a venue for presenting and tasting a rich offer of wine and sprit industries. The exhibitors and visitors of the Wine and Spirit Exhibition will have at their disposal special, fully equipped tasting rooms. • The Store Equipment and Franchising Exhibition is a space for the presentation of the latest solutions in the field of commercial interior design and a platform for communication between franchisors, franchisees and other people interested in this system of sale.
Donata Paszkiewicz, Manager of POLAGRAFOOD, says that there is significant interest in the fair manifested by foreign traders: We expect the arrival of traders from all over Europe, as signs of great interest are coming to us not only from the largest commercial and traders’ networks, but also from Polish embassies, chambers and commercial counsellors. At the invitation of Marek Sawicki, Minister of Agriculture and Rural Development, this year’s fair is also going to be visited by the representatives of 27 European ministries.
International fair The fair promises to be extremely interesting and international. The interest in the fair recorded by the organisers so far is three times more significant than in the corresponding period before the previous edition of the fair and there have already been more applications. Among those who have already confirmed their participation in the fair are exhibitors from Spain, the Netherlands, the Czech Republic, Greek, Turkey, Germany, the United Kingdom, the United States, Italy, Lithuania, Latvia, Belarus, China, Sri Lanka and Mexico. The fair is to be accompanied by numerous trade events and initiatives, including the DISTRIBUTION FORUM and the Sugar Industry Congress, dedicated to traders. The fair is to be held under the honorary auspices of the Ministry of Agriculture and Rural Development. by Anna Adamska
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POZNAŃ FAIR MAGAZINE
12-15.09.2011
GASTRO TRENDY
www.gastrotrendy.pl
International Trade Fair of Catering
In the centre of culinary events
Donata Paszkiewicz Manager of POLAGRA-FOOD and GASTRO TRENDY
T
he GASTRO TRENDY International Trade Fair of Catering has been developing extremely rapidly over the last years and, due to its rich thematic offer and the world top standard of its culinary events, it has become renowned in the Polish as well as in the international catering sector. This year the trade fair programme is to be expanded with new interesting offers. The fair is to be held under the honorary auspices of the Ministry of Agriculture and Rural Development. Culinary Theatre School One new event of this year’s fair is to be the “Culinary Theatre School” conducted as part of the “Catering for Women” initiative. This project, innovative in the Polish market, is to promote the profession of a chef among women. It will involve numerous training courses, culinary workshops and lectures held in a special space.
Professional workshops Another new event of GASTRO TRENDY is the Sandwich Workshops aimed at showing simple methods of widening the product and service offer of a company by setting up a sandwich bar. This offer is targeted especially at the representatives of bakeries, caterers and other catering businesses providing services to companies, schools and sports facilities. Bakers and confectioners who run cake shops and bakeries offering a possibility to eat in have
The upcoming edition of Polagra-Food and Gastro Trendy promises to be special if only due to the fact that it is to be held at the time when Poland’s presidency of the European Union starts. Benefiting from the increased interest in Poland, which also translates into a more significant interest in the Polish food and catering sector, we expect to have more foreign exhibitors and visitors than usually. I believe that this year’s fair will meet the expectations of even the most demanding guests.
been invited to the Coffee Brewing Workshops, where the best Polish baristas are going to train them in operating professional coffee machines and share their knowledge on the principles of coffee brewing.
For coffee lovers Coffee lovers will surely be especially interested in two events: the Coffee Olympics – one of the most important coffee events in Poland, organised for the fourth time – and the Polish Cup Casting Championship. For four days, the representatives of coffee networks operating in the Polish market are going to try to prove to the jury of the Coffee Olympics that they are the best experts in making coffee in Poland. The best coffee gourmets, on the other hand, are going to take part in
the Polish Cup Casting Championship, the winner of which is to represent Poland at the SCAE World Championship in 2012.
Polish Culinary Cup Traditionally, at GASTRO TRENDY, the final round of the next Polish Culinary Cup is going to be held – the most important and prestigious culinary competition in our country. Nearly thirty Polish cooks are going to compete for the title of the best Polish chef.
Regional Flavours At the same time the Regional Flavours Exhibition is going to be held the purpose of which is to promote natural, regional and traditional food. At the fair the representatives of various parts of Poland are going to showcase several hundred products, including regional wines, fruit liqueurs, meads, various kinds of cheese, sausages, and fruit and vegetable preserves. The exposition is to be accompanied by numerous shows of traditional and folk groups. by Marta Radowska-Karpińska 2/2011
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WHAT’S AHEAD
12-15.09.2011 www.polagra-tech.pl
The industry’s m T
his year’s POLAGRA-TECH International Trade Fair of Food Processing Technologies promises to be especially interesting. The organisers are recording the interest and the number of applications nearly three times larger than in the corresponding period preceding the last edition of the fair. This year’s POLAGRA-TECH, one of the most famous and recognisable MTP brands, is going to celebrate its fifth anniversary as a fully specialised event for the food industry technologies sector. Trade know-how at the fair This year’s edition of POLAGRA-TECH is going to consist of four specialised thematic exhibitions: the Exhibition of Meat Industry Machines and Equipment, the Exhibition of Refrigerating, Air-Conditioning and Heating Devices, the Exhibition of Food Industry Machines and Equipment and the International Food Ingredients Show. At the same time more fair events are going to be held: the POLAGRA-FOOD International Food Product Trade Fair, the GASTRO TRENDY International Trade Fair of Catering, the Regional Flavours Exhibition and the PAKFOOD Food In-
dustry Packaging Fair. All these events together with POLAGRA-TECH constitute the most comprehensive business and marketing platform for all the enterprises operating in the food industry – starting from the field of production technologies, through finished products (with a rich expositions of meat products), to packaging and the logistics of food products. The POLAGRA-TECH International Trade Fair of Food Processing Technologies is one of the largest meetings for the representatives of the food processing technologies in East-Central Europe. It at-
tracts both executives from production companies operating in the food industry and technologists directly supervising production processes in enterprises. One of the assets of the fair is its interactive exposition, making it possible for the visitors to see “live”, i.e. in operation, the latest machines and devices, and the whole technological lines. Another advantage is the rich programme of conferences, training courses, workshops and shows dealing with the most current issues of the industry.
Impulse for investments in the international circle POLAGRA-TECH is an event gathering the best known and the most important enterprises operating in the sector of food production and processing from both Poland and abroad. The event is reported by the Polish and foreign media. The comprehensive offer and the interactive exposition, which makes it possible to present all the advantages of machines, devices and production lines, and featuring numerous novelties and market premieres, as well as international conferences, meetings and shows creating a positive atmosphere to make business contacts, make POLAGRA-TECH to be visited in great numbers by the representatives of the industry.
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POZNAŃ FAIR MAGAZINE
POLAGRA-TECH International Trade Fair of Food Processing Technologies
eeting in Poznań Joanna Jasińska Manager of POLAGRA-TECH
The upcoming 5th edition of POLAGRA-TECH is bound to be very successful. The Poznań Fair is going to gather the representatives of enterprises offering modern technological solutions for nearly all the sectors of the food industry. I am confident that the valuable suggestions of our partners – the exhibitors, the visitors, market leaders and trade associations – will help us prepare an interesting exposition and an interesting programme of accompanying events meeting the needs of all the interested entities. Traditionally, POLAGRA-TECH is to be held under the honorary auspices of the Ministry of Agriculture and Rural Development.
local daily newspapers, television and radio stations.
onferences, shows, C competitions The Polish presidency of the European Union, which is going to start on the first of July and the fact that some of the meetings that are to take place in relation to the presidency are going to be held at the grounds of Poznań International Fait (MTP) will certainly encourage interest in the Polish potential and trigger closer cooperation in the international arena. Thanks to the interactive communication with the visitors and the activities making it easier to reach the most important clients, the number of fair guests is systematically growing. The last edition of POLAGRA-TECH, POLAGRAFOOD, REGIONAL FLAVOURS, GASTRO TRENDY and TAROPAK in 2010 was visited by 45 thousand guests – 7% more than in 2008 when the fairs were held in the same thematic configuration. As many as 400 products made their debuts at that fair! 35 of them were honoured with prestigious award – MTP Gold Medal. There were 490 accredited journalists of Polish diasporas’ media, trade and specialised press, national or 2/2011
Apart from the impressive, abounding in fair and market debuts exposition prepared by the exhibitors, POLAGRATECH will attract the attention of the visitors with the accompanying events, organised in cooperation with trade associations and organisations, and the editors of trade journals. Subjects important for the food industry are to be discussed at a conference devoted to new EU laws concerning refrigerants and food additives. Traditionally, the exposition of the meat industry exhibition is to be accompanied by the 17th Forum of Butchers and Producers of Cold Meat, combined with the promotion of Polish pork, beef and poultry. There are also going to be shows and presentations. The best products presented at POLAGRA-TECH are going to be awarded with MTP Gold Medals, which serve as distinctions for modern technological solutions and their usefulness. The fair stands, on the other hand, are to be awarded with the statuettes of Acanthus Aureus, as a way of appreciating the implementation of the marketing strategy of enterprises during the fair. by Katarzyna Supa
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We invite you to Poznań! 22-24.09. 2011 Soon at the grounds of Poznań International Fair (MTP) the 21st CEDE Central European Dental Exhibition is to be held. It is the largest and most important event for the Polish dentistry sector. Traditionally, the exhibition is to be accompanied by a very rich scientific and training programme for doctors, dentists, dental technicians and dental assistants. Apart from strictly dental issues, many lecture sessions are going to be devoted to medical law, finances of a dentist’s surgery, business psychology, surgery’s management and organisation. The full information on the programme, the list of the exhibitors and much more useful information can be found on our website. An organiser of the Exhibition that is going to take place for the fourth time at the MTP grounds is Exactus sp.j.
www.cede.pl
WHAT’S AHEAD
12-15.09.2011 www.kwzh.pl
Breeders’ jubilee celebration T
he National Breeding Animals Exhibition (KWZH) is permanently inscribed in the calendar of Poland’s most significant livestock industry events. Enjoying immense interest among both exhibitors and visitors, this exposition is a place where for 25 years you have been able to see the best specimens of almost all breeds of farm and breeding animals, gain expertise in the breeding and care of animals, and participate in original shows and competitions. Celebrating its 25th anniversary, the exhibition in its current form has been organised at the grounds of Poznań International Fair (MTP) since 2001. Breeders come to Poznań For the last ten years breeders from Poland, France, Great Britain, Belgium, Germany, Italy and the Netherlands have presented over 14 thousand animals at the exhibition seen by nearly 420 thousand people! During this year’s edition of the event, the organisers expect about 400 exhibitors, who are going to present about 1200 animals of 156 species. The thematic scope of the exhibition is going to cover all species and breeds of farm animals. Traditionally, visitors can view the most beautiful specimens of horses, beef and dairy cattle, pigs, sheep, goats, ducks, chickens, ostriches, fur-bearing animals (rabbits, chinchillas and nutria), bees, and fish. A distinguishing feature of the event is its extremely rich and varied programme, the key element of which is the evaluation of animals in the show ring, when you can admire
the most valuable specimens competing for the prestigious titles of Champions and Vice Champions. Young visitors will not be disappointed either, as – like every year – there will be many attractions and educational meetings for them.
Polish Protected Breeds Exhibition Poland has a long tradition in promoting the conservation of indigenous breeds, therefore it has been possible to maintain the high genetic diversity of individual species and enable the survival of many valuable breeds. You will be able to see some of them at the very interesting Polish Protected Breeds Exhibition organised by the National Research Institute of Animal Production. The last year’s exhibition featured more than 131 animals and 30 flocks of poultry – the repre-
sentatives of 58 protected breeds of animals – and a flock of white Koluda geese. The organisers of the 25th National Breeding Animals Exhibition are: the Ministry of Agriculture and Rural Development, Institute of Zootechnology, the National Research Institute of Animal Production and many Animal Breeders Associations.
Always interesting exposition The exposition of National Breeding Animals Exhibition in 2010 was visited by nearly 10 000 visitors, which is the best evidence
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POZNAŃ FAIR MAGAZINE
V
KWZH
2011
National Breeding Animals Exhibition
www.giftexpo.pl
2009
International Trade Fair of Advertising Goods
We invite to Warsaw on
13-15.09.2011
Jadwiga Chłapowska Manager of the National Breeding Animals Exhibition
Our exhibition, which this year is celebrating its jubilee at the grounds of Poznań International Fair (MTP) has been organised since 2001. Its first edition in the capital of the Wielkopolska Province was held under the name of the Breeding Animals Exhibition. Since 2002, already as the National Breeding Animals Exhibition, the event has attracted more and more exhibitors presenting more and more animals every year. It is a real festival for the breeding industry. This year’s edition also promises many attractions. Feel warmly invited.
Share your creativity with us The GIFT EXPO International Trade Fair of Advertising Goods is a space for the presentation of creative ideas related to both gifts and widely understood advertising services. We invite manufacturers, distributors, advertising agencies and all the companies offering advertising services to take part in the event. September is a good time for exhibitors to present their proposals concerning Christmas gifts. Moreover, for those who need to make decisions concerning the purchase of Christmas presents for their clients – it is the last moment to order them. GIFT EXPO offers you also an opportunity to expand your knowledge on using gifts for building relations with clients. The fair is to be accompanied by the GIFT EXPO SPORT Conference, whose participants are going to be the represen-
for the constant interest in farm animals in Poland. This edition of the National Breeding Animals Exhibition was for the first time a separate event, not integrated with the FARMA Fair. Last year there were 500 exhibitors, 85 of which were the exhibitors of the Regional and Traditional Product Exhibition. Visitors had a chance to see as many as 1300 most beautiful specimens of animals. For the purpose of the exhibition 6 pavilions were adapted of the total area of 29 thousand sq m. by Karolina Makowska 2/2011
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tatives of sports clubs and organisations looking for sports gadgets and people professionally involved in sports marketing, i.e. a new group of your prospective clients. GIFT EXPO SPORT is a meeting devoted to the subject of running a modern sports club, but it also involves lectures, presentations and workshops on constructing the image of a sports club. Feel warmly invited to take part in the next edition of the GIFT EXPO International Trade Fair of Advertising Goods. Once again, the fair is to be held in Warsaw, in the Trade Fair and Congress Centre in Marsa Street.
Międzynarodowe Targi Poznańskie
Miscellaneous stories 5
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ince its foundation in spring 1921, the Poznań Fair has always been a special place. It has sparkled with ideas that have not even been dreamt about in other Polish cities. The presence of the Fair continuously and visibly modified the “genes” of Poznań, because the history of the Fair has interwoven with the history of the city and its residents more than it has been the case with any other Poznań company. We would like to present you with some subjectively selected interesting details from the distant history of the Fair from the previous century. The selection is a very modest but telling illustration of just how special the Fair has been. And it is never going to stop.
1 Aero-Targ Aero-Targ was an aviation company established on the occasion of the 1st Poznań Fair on May 28th, 1921. It was the first Polish airline offering regular domestic and international flights. The company had at its disposal a fleet consisting of six Junkers F-13, borrowed from a Gdańsk company Danziger Luftpost, which at that time were the most modern flying machines in the world. As many as 58 flights were made during the time of the fair, 28 of which were domestic flights Poznań – Warsaw – Poznań and 30 of which were international flights to the Free City of Danzig (today Gdańsk). Altogether, in that period, the planes carried 100 passengers and 3 tonnes of letters and parcels. Unfortunately, after only eight days from the inaugural flight, the promising activity of the airline was interrupted by officials from the Ministry of Railway (to whom the air transport was subject). They accused the Aero-Targ company of the
illegal use of aircraft belonging to a German air enterprise. Consequently, the Poznań pioneers of scheduled aviation services lost the license.
2 Belweder “Belweder” is the name of the representative restaurant of the Poznań Fair. It was opened on the occasion of the fifth in a row and, at the same time, the first international edition of the Fair, which took place in 1925. For a long time, “Belweder” was considered the most elegant restaurant in the city. The restaurant, designed by engineer Stefan Cybichowski, had a magnificent banquet hall, which the Management of the Fair willingly rented for various purposes, including sumptuous and uproarious parties. The most uproarious of them, in the strict sense of the word, took place in November 1933. When in the restaurant, rented on the occasion of a rally of the National Party, one of the party’s activist, Bogdan Jarochowski, mounted the platform and present-
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7 ed a devastating critique of the Sanation government “the clamour rose among the audience and the opponents of the National Party present in the room started to shout, throw chairs and provoke fights in order to disperse the rally.” Part of the audience rushed to flee through the windows and doors, whereas those who stayed fought a regular battle, using canes and brass knuckles. 19 participants of the fight were seriously injured but the restaurant itself was prepared for any forms of collective activities and so it was able to resume its catering activities after just two days of a thorough cleaning. Twenty-four years later – in 1957 – the building became the seat of the first Poznań television broadcasting station. While the station was to be housed in the restaurant building only temporarily, it eagerly used the opportunity to stay there for... 40 years.
3 Blask “Blask” or Wielkopolska Chemicals Factory used to be famous for the production of soap, washing powders and shoe polish. It was also responsible for an unprecedented and never repeated openair show, organised on May 17th, 1929, at the grounds of the Poznań Fair, on the occasion of the General National Exhibition (PeWuKa). ThouPOZNAŃ FAIR MAGAZINE
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1921-2011
from the past 2
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7 Automobile Rally at Poznań Fair
situation also hesitated to ask for directions out of embarrassment in front of women. Today, all such problems are solved by means of international signs. They include, for example, a circle, a circle cut by a sharp triangle and a triangle alone. The first sign means ‘for women’, the second – ‘toilets in general’, the third – ‘for men’.”
5 T.A.B.R.O.M.I.K.
sands of people who gathered under the spring evening sky were able to see an enormous, more than ten metres high, portrait of Marshal Józef Piłsudski, conjured up with fireworks. It was the largest image of the Polish leader that has ever been publically shown. It would be unfair not to mention that this successful show had a contributor – the world famous firework producer from Vienna called Sirius. This historic show blazed the way for other artistic enterprises, including the Malta Festival or the great open-air concerts that since the mid-90s have been held many times at the Poznań Fair grounds.
4 International signposts The signs that showed ladies and gentlemen way to appropriate toilets were imported in 1931 and presented at the 10th jubilee edition of the Poznań Fair by merchant Stanisław Czachowski, the owner of the famous in the whole Poland store offering equipment for catering businesses. The plates with nowadays commonly known pictograms – the circle and the triangle – were a total novelty at that time, so they aroused understandable excitement not only among the Fair audience but also among traditional news-lovers – newspapers. The trade fair reviewer of one of the newspapers, “Dom Gościnny”, wrote: “What was the embarrassment of ladies when no other women were there to ask where they should go to satisfy their needs. And the other way round – men in similar 2/2011
Tabromik was the name of Poland’s first air mail stamp. The air mail service was provided by Aero-Targ, which was a company founded to provide services to the guests and clients of the 1st Poznań Fair in May 1921. In agreement with the Ministry of Posts and Telegraphs the carrier launched two editions of stamps of denomination 25 and 100 marks. The name that have stuck to these, nowadays unique, stamps came from the letters T.A.B.R.O.M.I.K. placed on each of the stamps to inform (albeit not quite clearly) that the issuance of the stamps was sponsored by Tadeusz Bronisław Mikołajczak – the owner of the Poznań factory of vodkas and liquors. The first air mail in history paid for with the use of T.A.B.R.O.M.I.K.S was delivered from Poznań to Warsaw as early as on May 29th, 1921, one day before signing the relevant agreement with the Ministry of Posts and Telegraphs. Warsaw received the Poznań novelty rather reluctantly and on the first day only one postcard was sent from the Polish capital to Poznań. Not many stamps of the first Polish air mail service survived until nowadays.
6 Poznań Eiffel Tower In 1929, the Poznań Eiffel Tower was to replace the Upper Silesia Tower, constructed in 1911 on the occasion of the East-German Exhibition of Agriculture and Industry, and not particularly popular among Poznań residents. Later, in the 50s of the 20th century, the Poznań “Spire” was constructed on its remains and has grown to be the symbol of the Poznań Fair. The plan was to construct a new tower at the entrance of the Fair, opposite the railway station. The construction was to be crowned with a movable crane with an arm more than ten metres long, which was to support the lift taking passengers from the railway station on the other side of the street, over the street and to the Fair grounds. The French constructors who were to make this wonder were confident that such a world-class attraction – for which the city was to pay about 1 million zlotys – would lure hundreds of thousands of tourists to Poznań, but the conservative nature of Poznań residents, reluctant to spend money on luxurious investments, finally won. As a result, until 1939, Wieża Górnośląska remained the dominant construction of the Fair.
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This all Poland “automobile event”, organised on the occasion of the subsequent fairs, took place every year starting from July 27th, 1929. The first automobile “starry rally” attracted to Poznań 210 contestants from Warsaw, Łódź and Cracow, but only 156 cars reached the finish line in the full time. The next day the largest automobile parade in the history of the city took place, with 180 cars and more than seven hundred car lovers in them. The speciality of the subsequent editions of the Automobile Rallies at the Poznań Fair was the socalled balloon chase. Cars followed a passenger balloon flying east and dropping especially marked pennons. Those who found and submitted them to the Competition Jury were guaranteed to be given an awards. In the first race, the automobiles covered the distance of nearly 100 km, reaching the village of Wierzbocice (in the former Kalisz province), where the balloon landed, putting an end to the rally emotions.
8 Large, larger, the largest... Thanks to the Poznań Fair and exhibitions held at the Fair’s grounds, Poznań residents saw and possessed many things earlier than the residents of other Polish towns and cities. Often, such pioneering attractions exceeded the contemporary visions of modernity both in terms of size and boldness. The size of the General National Exhibition (PeWuKa) held in 1929 on the Fair’s grounds, which had been extended to 65 hectares, was unprecedented and so far never repeated again. It was the largest exhibition that has ever been organised in Poland. On the occasion of PeWuKa, in the record period of just one year, the largest hotel in the then Poland was build – the Polonia Hotel. Apart from that, there was the largest restaurant in Poland, put at the disposal of more than 4 million of the Exhibition guests. Thanks to its 500 waiters, the restaurant was able to serve 2.5 thousand people at the same time. Also for the fun of people, the largest in Poland amusement park was organised. At the same time, the largest fountain in Poland was constructed, which gushed water to the height of over 30 metres. Apart from that, the first in Poland live broadcast of a football match was transmitted from the duel between the teams of Warta Poznań and Philips Eindhoven (5:2 for Warta). At the grounds of the Fair, which was then enriched with 112 pavilions, an enormous square called St Mark’s Square was arranged, surrounded with classicist columns – the only St Mark’s Square in Poland. Much as this list could be longer, this is where we will finish it. Marcin J. Januszkiewicz In 2001, MTP initiated the creation of the book by Marcin J. Januszkiewicz and Adam Pleskaczyński entitled “I haj vivat Poznańczanie”, awarded a year later by the Polish Book Publishers' Club (PKWK). In spring 2011 the author made a documentary television film entitled “90 lat w stronę przyszłości” (“90 years for the future”), devoted to the history of the Poznań Fair.
TRADE FAIR REPORTS
50plus.mtp.pl
Aktywni 50+ TRADE FAIR FOR MATURE PEOPLE
Trade fair for mature and active This year’s Aktywni 50+ Fair was visited by 3,500 people, i.e. 75 percent more than last year. The exhibitors’ special offer targeted at mature people was this year also richer. At nearly 100 stands visitors could see not only what the market has on offer but also the proposals of NGOs and Poznań municipal units.
During two days of the trade fair concerts were organized. The uncontested star of the Sunday afternoon was Irena Santor, accompanied by Czesław Majewski.
T
hanks to the direct contact with the exhibitors, the visitors were able to obtain a lot of detailed information on the offer for the elderly, talk about financial issues, enquire about technological problems related to modern communication technologies, find interesting tourist offers and ideas for active leisure time. Those for whom looks and style are important could consult beauticians and image
consultants. The fair was also an excellent opportunity to take care of one’s health and take advantage of the fair offer of free preventive medical examinations and doctor’s advice.
Workshops and lectures Moreover, the fair offered possibilities to develop one’s passions and talents. Those interested in art could take part in special workshops, including plein air painting, decorating with the use of the decoupage technique, origami. What enjoyed great interest was educational and psychological workshops. There were also workshops for job seekers. The point of personal vocational counselling enjoyed extreme popularity. The fair visitors were also interested in lectures, especially those on the subject of health and safety.
Sports activities In one of the three special sports spaces shows and training classes were held in various disciplines, including therapeutic qigong, i.e. old Chinese fitness improving exercises, yoga, dance and movement classes, choreotherapy, Nordic walking, tai chi and aerobics. A special space was separated for the Nordic walking classes, where exercises were interspersed
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with lectures and consultations. Apart from that, the Speed Badminton Park zone was organised.
by Donata Naumienko
The next edition of Aktywni 50+ is to take place from March 17th to March 18th, 2012. POZNAŃ FAIR MAGAZINE
www.epla.pl
of Plastics Review (the media partner of EPLA) and the Poznań University of Technology (a trade partner) organised a seminar on plastics. I am positively surprised with the large number of visitors, emphasised Stanisław Golumski, an exhibitor representing the company Resinex. I have been a regular guest here since the first show in 2008 and I am definitely pleased with the direction of EPLA’s development, he added.
Plastics Technologist Club’s Convention
EPLA Plastics and Rubber Processing Fair
This year’s EPLA – greater in every way! The third edition of the EPLA International Fair of Plastics and Rubber Processing was a success. During the three March days of EPLA, the Poznań Fair was visited by over 1,500 professionals. Both the visitors and the exhibitors welcomed the new form of EPLA as an event devoted mainly to the offer of raw materials for the sector of plastics and rubber in Poland. Business meets in Poznań TThis year’s EPLA attracted twice as many exhibitors as the previous show. 53 enterprises presented raw materials for plastics and rubber processing, as well as machinery, equipment and technologies used in their processing. What enjoyed great popularity was the Injection Moulding to Lease Exhibition organised in order to facilitate contacts between clients and injection moulding plants with production capacity to use. This year’s EPLA can be regarded as successful. During the three days of the event it was visited
by 1,500 professionals. Such significant turnout translated into the satisfaction of the exhibitors. When organising the trade fair performance of our company we expected mostly meetings with local companies. However, I was positively surprised as apart from local enterprises, which we already cooperate with, our stand was visited by many representatives of enterprises which we are only just starting to cooperate with, said Director of Krakchemia SA Rafał Selent.
Rich programme of events EPLA was not just a business-to-business event, which is the essence of each show, but also a venue for numerous interesting side events, very popular among the visitors. A lot of people participated in the seminar organised by the EKOGUMA Association, one of the trade partners of EPLA. The seminar included a speech by Prof. Władysław M. Rzymski from the Łódź University of Technology on reactive processing in elastomer technology, and a lecture on rubber in the automotive industry by Dr. Karol Niciński from the Institute for Engineering of Polymer Materials and Dies (IMPiB). The editorial board
2/2011
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The Founding Convention of the Plastics Technologist Club attracted over 200 members. The participants listened to a speech by Wouter Geurts, a representative of the international technology platform called ECP4, created by the European Plastics Converters (EuPC). Wouter Geurts, ECP4 manager expressed his hope that his visit would be an introduction to close cooperation between both organisations. That the Technologist Club was deemed interesting at an international level was also evidenced by the visit of a renowned guest from Slovakia – Professor Ivan Hudec from the Institute of Polymer Materials of the University of Technology in Bratislava. His talk was devoted to polymer materials in the automotive industry. The participants also listened to a lecture entitled “Polymer nanocomposites” given by Professor Bolesław Jurkowski from the Institute of Materials Technology of the Poznań University of Technology. I must say that although we were very optimistic about the new form of the raw materials trade fair, we were also concerned if we would be able to meet the expectations of our exhibitors and visitors. I am happy that this year’s show can be summed up as a 100% increase – in the number of both exhibitors and visitors. I am convinced that the direction we have chosen will quickly trigger fast growth and that next year EPLA will be again twice as large, concluded Marcin Gruszczyński, Manager of EPLA.
by Wioleta Wróbel
The next edition of EPLA is to be held from March 13th to 15th, 2012.
TRADE FAIR REPORTS
www.motorshow.pl
A Volkswagen Passat was one the stars of this year’s fair. It was here in Poznań that the longest multimedia presentation tour had its Polish premiere.
The editorial staff of TOP GEAR prepared an exposition which included such cars as a Bentley Continental Supersport Cabrio, a Porsche 911 GTS Cabriolet and a Jaguar E-Type.
MOTOR SHOW Automotive Fair
The largest automotive show in Poland One world premiere, fourteen Polish debuts and the total number of about 800 cars were presented during this year’s Motor Show Fair held in Poznań from March 18th to 20th. The event was reported by all the largest Polish media, there were 300 accredited journalists and 46 thousand visitors. This was a truly record edition of the fair! Beautiful comeback MOTOR SHOW is a consumer’s event addressed predominantly to all the enthusiasts of the automotive industry and four-wheel or two-wheel users, but particular points of the event’s programme are prepared also for the whole families. It was the attractive shows, presentations and premieres combined with the family-friendly and interactive form of the fair that was so highly appreciated by the guests and the exhibitors of this year’s edition. For many years MOTOR SHOW was one of the greatest events of the automotive industry in Poland, says Rafał Błachowski, Manager of MOTOR SHOW. This is the fair the enthusiasts of the automotive industry and users of cars and one-track vehicles had been waiting for. It was here in Poznań that they could see the latest models of cars, which often made their market debuts at the Poznań Fair, or numerous novelties from the automotive world. I am happy to say that MOTOR SHOW has regained its position in the calendar of trade fair events and that we have witnessed its spectacular comeback, which turned out to be a real success and a true festival of the automotive industry. Bearing in mind the expectations of the media and the key clients – the exhibitors – and the partners, the organisers continued with the form of closed events called the MOTOR SHOW VIP Day and the MOTOR SHOW VIP Night. Both of the events were addressed
to the invited guests, including many journalists of the general and trade press. This day abounded in presentations, conferences and shows. It's impossible to imagine such a large event as MOTOR SHOW without a participation of the largest Polish media. One of the most important media partners of this year’s fair was the editorial staff of the TOP GEAR magazine, which prepared a unique exposition, including such cars as: a Bentley Continental Supersport Cabrio, a Porsche 911 GTS Cabriolet and a Jaguar E-Type that made its debut at the fair in Geneva exactly 50 years ago.
Premieres, shows, events For the first time in the world, in Poznań, a dreamlike Maserami was shown – made by a German factory Mansory, which can also be proud of its Cyrus car made of carbon fibre and based on the Aston Martin DB9. For the first time in Poland the best cars of the following brands were shown: Bentley, Audi, Hyundai, Peugeot, Toyota, Ford, Grecav, Mercedes, BMW, Chevrolet, Lexus, and more. There were also amazing motorcycles, including the premiere shows of the models of Ducati, Yamaha and BMW. The unique atmosphere of the fair was guaranteed by the lavishly organised stands, including the most spectacular of them – several metres high exhibitions prepared by Fiat Auto Poland and Kulczyk Tradex.
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The show of a Porsche 911 Turbo S and the premiere Polish show of an AUDI A6, Bentley Mulsane, a Mercedes CLS and a Mansory Cyrus (in the photograph).
Crowds or customers were attracted by the amazing price offer of Fiat prepared exclusively on the occasion of the Poznań fair. One of the stars of this year’s MOTOR SHOW was the Volkswagen Passat. It was here in Poznań that the Polish premiere of its longest multimedia presentation tour took place. The combination of the 3D mapping technology, a traditional presentation and the perfectly rounded audio effects made an amazing impression, attracting thousands of visitors to the exposition. One of the main events of the fair was the show of luxury cars held as part of the Motor Show VIP Night, featuring a Porsche 911 Turbo S and (for the first time in Poland) of an AUDI A6, a Bentley Mulsane, a Mercedes CLS and Mansory Cyrus The Motor Show VIP Night is currently one of the most prestigious events of the automotive industry in Poland.
Attractions for the wide audience The programme of this year’s MOTOR SHOW was expanded by an event addressed to the enthusiasts of car audio and vintage cars. The attractions of the Family Town and the circuits for karts and quads, on the other hand, were popular with the whole families. Thousands of visitors participated in dozens of competitions and games. Attractions for the youngest had been prepared by the team of Warta Poznań and the dance group Metrum. The inflatable playground from the company Jacko-Land was also immensely popular and so was the “Segway Show” prepared by the company Incognito. A special programme of events was also prepared by the State Fire Service, which – apart from the shows of equipment and ways of operating it – included also the presentation of rescuing techniques. Historic exhibits were also very popular. 150 of them came from the rich collection of the Wielkopolska Province Automobile Club. One of the main points of the programme was a competition for the fair participants, with a passenger car as the award. It was won by Jarosław Stachowiak, who left the fair as the owner of an Alfa Romeo MiTo. At the fair you could also meet many sports and show business celebrities.
by Dariusz Wawrzyniak
The next edition of MOTOR SHOW is to be held from April 13th to 15th, 2012. POZNAŃ FAIR MAGAZINE
ttm.mtp.pl TTM Automotive Technology Fair
Business to Business fair
The TTM Automotive Technology Fair is organised every two years in a strictly specialised form. It features the best equipment for garages, vehicle diagnostic and vulcanization stations, providers of car tuning services, and for car washes. This year, the fair was visited by over 10 thousand professionals who could see the stands of nearly 300 exhibitors from 11 countries, visit demonstration areas, take part in specialised conferences and listen to experts’ lectures.
A
t the fair you could see a complete offer of all kinds of equipment for garages, body shops and car painting workshops. There were also products and services targeted at the representatives of car washes, petrol stations and companies that manage fleets of vehicles. The professionals coming to the fair could see a wide range of new products prepared by the exhibitors, including: tools and equipment used in garages, single control and measure devices, parts and components, car accessories, cleaning and maintaining devices. This year’s meeting of the industry was organised by MTP in cooperation with the Automotive Technology Association (STM) and the ExxonMobil Poland company as the trade partner.
Acanthus Aureus TTM 2011: Kart PPUH • Lontex Piotr Londzin • Exxon Mobil Poland Sp. z o.o.
2/2011
Fair attractions The Car Garage Live showed the latest technological solutions applied by professionals working in various sectors of the automotive industry. Here you could take a look at the work of mechanics, try out modern vehicle inspection testers and see how you can have your aluminium rims repaired. What enjoyed significant interest was the Model School Exhibition – the exposition of the latest automotive diagnostic equipment, technological and educational resources for mechanics, automotive and aerial electric technology. The idea behind the events was to present the latest technologies, equipment and devices that can be applied in the work of professionals operating in this market. The fortunate winner of the competition of knowledge on car repairing, which was organised for all the visitors, drove away from the fair in his award – a new Alfa Romeo MiTo!
Injection of knowledge Seminars and conferences were an ideal opportunity to talk to experts and make new
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business contacts. The ninth edition of the Workshop Forum was held, with a series of lectures on modern garage technologies. A training course concerning the changes in the road traffic law and the right interpretation of the act on conducting technological tests of vehicles was organised by the Polish Motor Union (PZM). The Road Traffic Department of the Regional Police Headquarters in Poznań organised a conference entitled: "Road safety in Wielkopolska Province”. There were also special outdoor shows of police operations.
by Joanna Sobkowiak
The next edition of TTM is to be held from April 12th to 15th, 2012.
TRADE FAIR REPORTS DREMA, FURNICA
Wood and furniture industries fairs
Know-how in wood processing and How to produce lumber, windows, floors, furniture and other highly processed products made from wood? An answer to this and many other related questions can always be found at the DREMA International Trade Fair of Machines and Tools for Wood and Furniture Industries and the FURNICA International Trade Fair of Components for Furniture Production held at the same time and place. That the fairs constitute a great source of such knowledge is evidenced by every consecutive edition of the events.
Successful fair
held under the auspices of Minister of Economy Waldemar Pawlak The Poznań DREMA and FURNICA have for years and the National Chamber of Commerce. strengthened their position as specialised fairs addressed to those who actively look for ways of development for their enterprises involving Interesting events the application of state-of-the-art technologies The visitors of DREMA and FURNICA had an opand components, which are always to be found portunity not only to acquire unique informaat the Poznań fairs. The last edition attracted 780 tion on the current offer of the market but also companies from 18 countries (Austria, Belgium, a possibility to take part in a professionally preChina, the Czech Republic, Denmark, Spain, the pared programme of events. The offer included Netherlands, Kenya, Lithuania, Germany, Poland, the Furniture Factory Live, where for the whole Switzerland, Sweden, Turkey, time of the fair bedroom furniture Ukraine, the USA, Great Britain, was being produced. The FurniItaly), which had at their disposture Factory Live was a special exAn interesting offer of al 29,820 sq m of the exhibition hibition space organised by the area where they presented their members of the DROMA Associ780 companies from latest offers for the wood and ation of Manufacturers of Wood18 countries was seen furniture industries. This interworking Machinery, Devices and by 24,124 professionals. esting offer of machines, tools, Tools. What was especially attracAt the fair there were also components and services was tive for the contemporary and futhe representatives of seen by 24,124 professionals. At ture craftsmen were the Parquet Polish and European trade the fair there were also the repFloor Laying Workshops live. For organisations. resentatives of Polish and Euthose interested in the novelties ropean trade organisations, infrom the world of furniture comcluding the EUMABOIS – Euponents, on the other hand, the ropean Federation of Woodworking Machinery organisers, in cooperation with their partners preManufacturers which decided to recommend the pared the space called “Charm of detail – the best Poznań event. The members of the organisation from the best”. In addition to aesthetic experiencrecruit from the most important producers of es, the exhibition offered also a possibility of parwood processing technologies. Both events were ticipating in interesting seminar presentations.
We invite you to the DREMASILESIA – MEBELTECHEXPO Exhibition, September 30th – October 2nd 2011, Katowice Traditionally, the fifth edition of the DREMASILESIA – MEBELTECHEXPO Exhibition of Woodworking
Machines and Tools organised in cooperation with Poznań International Fair (MTP) is going to take place at the grounds of Katowice International Fair (MTK). The fair is a source of a lot of useful information on the latest technological solutions for small and medium carpenter workshops. It is also a good opportunity to maintain the existing business contacts and to establish new ones. Despite the regional character of the event, the organisers invite also professionals from outside Upper Silesia. The meeting of the wood and furniture industries in Katowice is valued by the exhibitors and profession-
als that come to the exhibition for the high quality of the contacts that can be made there and for the atmosphere conducive for business talks. A visit at the autumn fair is recommended not only for the owners of already existing carpenter workshops who want to develop their businesses but also for those who are thinking of starting their own business. Also those who seek ideas for a business operating in various sectors of the wood and furniture industry will find at DREMASILESIA – MEBELTECHEXPO precious information that may become the foundation for building a competitive advantage.
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POZNAŃ FAIR MAGAZINE
www.drema.pl • www.furnica.pl
furniture production
MTP Gold Medals DREMA 2011: Biofuel Hygrometer BIO-1, TANEL Elektronika i Informatyka Sp.j., Gliwice; SMPA 500.1 ED Nailing machine, STORI MANTEL s.r.o., the Czech Republic; COMPACT DWN PLUS Single-sided edgebander, JAROMA SA, Jarocin; CUBE four-side planer, MICHAEL WEINIG AG, Germany. FURNICA 2011: MASTER line of products for sliding wall/door SYSTEMS – up to 3.5 m height – with "hide" tracks suitable for all surface types, SEVROLL – SYSTEM Sp. z o.o., Warsaw; PT 009-5 top lifting mechanism, Fabryka Okuć Meblowych STALMOT Sp. z o.o., Nidzica.
Acanthus Aureus DREMA 2011: Ro-Ma Zakłady Narzędzi Skrawających Sp. z o.o.; PHM POLCOMM Dariusz Kozak; GASSTECH PP Sp. z o.o. and PPH GASS Sp. z o.o.; TUBES International Sp. z o.o.; SIA Biuro Technologiczne Sp. z o.o.; WINTERSTEIGER AG; HOMAG Polska Sp. z o.o.; HENKEL; AD-YSTEM; LEUCO; SIEMENS; Wydawnictwo INWESTOR; FURNICA 2011: CALIFORNIA TRADING Sp. z o.o.; FPHU Pol-Met Kazimierz Kaszowski Airtic Professional; SEVROLL-SYSTEM Sp. z o.o., ALUPROFIL Sp. z o.o.; PPHU LA-MAR Tadeusz Lasota, FPH HUBERTUS, Hubert Leboch; STALMOT Sp. z o.o. Fabryka Okuć Meblowych; JAF POLSKA Sp. z o. o.; EGGER-FRITZ EGGER GmbH & Co.
Awards for the best 10th Polish Championship in Nail Hammering was organized at DREMA fair. The winner of this spectacular competition was Sławomir Wojtczak, who was given an award in the form of power tools worth 5,000 zlotys. It is worth mentioning that this year’s winner has won the title of the champion three times already. The winners of yet another competition – “Conjured from wood” – were also awarded with five distinctions and one main prize. The contest has already become part of the DREMA tradition as an important element of the promotion of the carpenter profession. The winner of the competition was Dariusz Sikora, a student of the Complex of Vocational Schools in Gar2/2011
batka-Letnisko, for the work entitled “Ryszard – the last wooden terminator”. The main prize was a grinding machine and 250 zlotys in cash for the winner himself and a woodturning lathe for the school he represented.
Taking care of business contacts The unique form of the fair proposed by the organisers of DREMA and FURNICA is aimed at creating the latest trends in the wood and furniture industries. The visitors’ registration system of the fairs guarantees the top quality of business talks. For years, fair have been considered a valuable form of direct marketing and a platform for communication, in this case – communication at the busi-
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ness to business level. The organisational form of the events has always been shaped in cooperation with the fairs’ participants. It is aimed at achieving concrete, measurable business results. Poznań International Fair (MTP), the leader of fair and conference market in Poland and an important player in Europe, is an active constructor of solutions customised to the current needs of the market. DREMA and FURNICA are exactly such stimulators of success, and therefore they are indispensable as one of the marketing tools of a modern company.
by Jacek Obarski
The next edition of DREMA and FURNICA is to be held from March 27th to 30th, 2012.
TRADE FAIR REPORTS
LOOK, beautyVISION Hairdressing and cosmetics fairs
World trends at the fair At the first weekend of April the whole hairdressing and cosmetic sector met in Poznań at the LOOK and beautyVISION fairs, where the latest trends have for years been created and where the crowds of visitors come to see the world stars, amazing shows and market novelties, and to take part in professional training courses. This edition was no different. For two days the exposition prepared by 210 exhibitors was attended by as many as 16.5 thousand visitors. Stars on the Main Stage All the trade fair guests emphasised the special atmosphere and the overwhelming flow of positive emotions that could be experienced at the fair. LOOK and beautyVISON once again strengthened their positions as the most important events for the hairdressing and cosmetic industry in Poland. While the events themselves gained new professional exhibitors and visitors, their regular guests were able to discover new possibilities the fairs offered. To be more precise: the Main Stage was erected at the heart of the trade fair, where for two days shows were held that could be compared to theatrical plays. On the occasion of the 20th anniversary of the presence of the Goldwell brand in Poland a special
show was prepared by Oliver Szilagyi and Sascha Haseloff from the GOLDWELL Creative Team. Another posh accent at the LOOK fair was the show by the Polish hairdressing team that won as many as four gold medals and three bronze medals at the World Hairdressing Championship – Hair World Paris 2010. One of the hairdressing masters present at the fair was Andrzej Matacki – the world and European champion. LOOK and beautyVISION delighted with glossy, intensive colours, bold haircuts and most of all – the innovativeness of modern world trends in hair styling and
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cutting, as well as in make-up and nail decoration.
World shows Truly spectacular shows for the visitors were prepared also by such brands as BaBylissPRO, Kemon, Artego, Matrix, Subrina Professional, Montibello and Michał Krzyszycha. As part of the performance prepared by the brand Joanna, dancers from the Polish version of “Celebrity Come Dancing” – Czarek Olszewski and Blanka Winiarska – gave dancing classes to the Poznań audience. Before, however, they themselves performed a perfect tango. The leaves in the Linden Avenue trembled also when Justyna Steczkowska – a popular Polish singer and the ambassador of the brand Racoon – appeared on the stage to charm the audience with both her voice and looks. Other interesting shows took place at the stands of the exhibitors, where POZNAŃ FAIR MAGAZINE
look-beautyvision.mtp.pl
LOOK Hairdressing Forum and beautyVISION Cosmetics and Solaria Forum are an annual meeting of creativity, colours and unique ideas. Competitions and championships constitute a real showpiece of the fairs and they give an opportunity to observe masters in their trade. Polish, Italian and French stylists delighted with the talent and the fresh perspective of hairdressing trends. And there was more to the event than that.
Masterfully talented As part of the LOOK fair, the Polish Open Hairdressing Championships of juniors and seniors, the Polish Open Hair Extensions and Thickening Championships and the KREATOR Competition were held – the most awaited events in Poland, opening the way to career for young and talented stylists. Also this year, filled with passion creators manifested their imagination and real talent. Their works were evaluated by an independent jury consisting of the editors of hairdressing trade journals.
Congresses and Championships For the fifth time at beautyVISION the International Polish Nail Art Championship – Nail Expert was held. The theme of this year’s championship was the “Dance Show.” The special guest of the 5th Nail Export beautyVISION Congress was Pepyn Borrel – a world famous master of nail
stylization, a trainer and a juror in international competitions. The programme of cosmetic fair could not be complete without the competition in the field of make-up. During the Polish Open Professional Make-up Championship competitors took part in two contests: the WAMP Make-up and the Carnival Make-up.
Knowledge is beautiful This year’s seminars and lectures concerned modern technologies in aesthetic medicine, the use of nanotechnologies in cosmetics, medicine and pharmacy, as well as the situation of aesthetic medicine in Poland in the context of the certification of aesthetic medical doctors. For the eighth time the Solar Seminar called “Sunrays in Hair” was held.
Way to success This year’s LOOK and beautyVISION got involved in pro-social activities and started to cooperate with the Dress for Success charity and the Business and Professional Woman Association. Among the guests of the jointly organised conference of “Woman’s way to success” were businesswoman and patron of arts Grażyna Kulczyk and traveller Martyna Wojciechowska. Famous women, active in the social, cultural and political life of the country, took place in the debate concerning the issue of equal payment; among the participants were: Minister Elżbieta Radziszewska – the government plenipotentiary for equal treatment, conductress Agnieszka Duczmal, editor Grażyna Banaszkiewicz and Ewa Kruk – the ambassador of the W. Kruk brand.
The next edition of LOOK and beautyVISION is to be held from March 17th to 18th, 2012. 2/2011
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MTP Gold Medals LOOK 2011: Natural hair care product line GOLDELL Dualsenses Green; Kao Professional Salon Service GmbH, Germany, entered by: JBS Sp.j. Kisielewski-Turos-Kisielewski; Head Agent of GOLDEELL Brand, Gdańsk; Hair styling product line GOLDWELL STYLESIGN; Kao Professional Salon Service GmbH, Germany, entered by: JBS Sp.j. Kisielewski-Turos-Kisielewski; Head Agent of GOLDEELL Brand, Gdańsk; Ladies training head CAROLL, NAH Sp. z o.o. – BERGMANN, Gliwice, entered by: NAH Sp. z o.o., Gliwice; Hair loss preventing product series PROSALON MED, PPH CHANTAL Roman Godek; Hair salon furniture collection ROYAL; AYALA Wojciech Wierzchowski, Agnieszka Hankiewicz Sp.j., Piaseczno; Hair care product series Intensive Aqua Vitality’s, FARMEN SPA, Italy, entered by: ADRION TRADE Sp. z o.o., Warsaw; Hair salon furniture collection ICON by Panda company, PANDA TRZEBNICA Sp. z o.o., Trzebnica; Polymer hair bonding Great Lengths, Great Lengths Universal Hair Extensions, Italy, entered by: Great Lengths Polska, Poznań. beautyVISION 2011: Device for spray tanning “SunFx Pro Tower”, SUNFX PRO PTY LTD, Australia, entered by: SunFx Polska Małgorzata Majcher, Warsaw; Two-phase foaming bath, The Kazimierz Pułaski Technical University of Radom, the Department of Chemistry, Radom; CELLUWEL SONIC liposuction without a scalpel, transdermal fat reduction, CERRI, Italy, entered by: ABACOSUN Sp. j., Gdynia; DELAWELL – LINIA BIAŁA (WHITE LINE) for professional hand and foot care, CAMINO Sp. z o.o., Warsaw; SKINCODE ESSENTIALS Dermocosmetics Line – anti-aging treatment, SKONCODE A.G., Switzerland, entered by: Centrala Farmaceutyczna CEFARM SA, Warsaw; Device for permanent makeup Flamingo/Kolibri Delux, FEELGOOD/MT. Derm, Germany, entered by: LINEL Grupa KAMAJO Monika Wiśniewska, Tarnowskie Góry, Cellu M6™ device for Endermologie™ treatments, LPG™ Systems SA, France, entered by: POLMAX Jerzy Korszewski, Częstochowa; Equipment for permanent makeup ALAMO, BIG BEAUTY, Germany, entered by: Instytut Zdrowia i Urody ESTHETIQUE [ESTHETIQUE Health and Beauty Institute] Alicja Modrzyk, Poznań; Mineral pigments SENSITIVE Ri-SOFT, RISO, Germany, entered by: Instytut Zdrowia i Urody ESTHETIQUE Alicja Modrzyk, Poznań; Tattoo Removal LASER YAG 500. PUREBEAU New Cosmetics GmbH – DIRK HUNDERMARK, Germany, entered by: Akademia PUREBEAU-AGI Makijażu Permanentnego [PUREBEAU-AGI Permanent Make-up Academy] Agnieszka Leśniewska, Police.
TRADE FAIR REPORTS POLIGRAFIA, EURO-REKLAMA
Printing and advertising fairS
The synergy of novelties
During the four days of the simultaneously held EURO-REKLAMA and POLIGRAFIA both of the fairs were visited by the total number of more than 12 thousand professionals who came to see the exposition prepared by nearly 400 exhibitors. For a couple of days the grounds of Poznań International Fair (MTP) turned into a centre of state-of-the-art advertising and printing solutions. Two sectors together The April fairs turned out to be an excellent opportunity to see the latest technologies, trends and products new to the printing market, as well as novelties in the sector of media and advertising materials. POLIGRAFIA is an offer for manufacturers, distributors of machines, printing equipment and services. At EURO-REKLAMA you could familiarise yourself with the latest offer of producers and distributors of machines and equipment for the production of advertisements. The fact that both the printing and the advertising events were held simultaneously made it possible to take advantage of the synergy effect and comprehensively present the potential buyers with the offer of both of the markets. What joined both of the events was the initiative called Digital Printing Expo Exhibition, which featured digital, large format and advertising printing. Among the enterprises that took part in the Exhibition there were: Agfa Graphics, Alma Trend, Atrium, Candy Digital, Integart, Polkos, Plotserwis, Ricoh, Teba.
International atmosphere The importance of POLIGRAFIA for the printing industry is evidenced by a significant number of regular exhibitors –
renowned and recognised enterprises – and a growing number of new participants. This year among exhibitors there were such companies as: Ac&C, Agfa Graphics, Alma Trend, Derya, Digiprint, Duplo, Eukalin, Ferag, Fujifilm, Henkel, Infosystems, Introzap, Kodak, KBA CEE, Norma System, Oce-Canon Group, Opus, Xerox and Xeikon. Nearly 30 percent of enterprises taking part in the Poznań meeting were foreign exhibitors. The representatives of enterprises presenting their achievements at the fair came from: Armenia, Belgium, China, the Czech Republic, Denmark, France, Spain, the Netherlands, India, Israel, Germany, Poland, Portugal, Switzerland, Sweden, the USA, Hungary, Great Britain and Italy. The most numerously represented foreign countries were Germany, China and the Netherlands. The richest of the represented offers was the offer of printing and after print processing.
Compendium of printing knowledge The conferences accompanying POLIGRAFIA were excellent opportunities to talk to experts and make new business contacts. A numerous audience was gathered by the educational conference on “Vocational printing education system in the era of digital
breakthrough” prepared by the COBRPP – Research & Development Centre for the Graphic Arts in cooperation with MTP. The meeting was addressed to teachers and managers of secondary vocational schools and to all those dealing with vocational education of printing enterprises’ workers. Many participants wanting to learn something more on the subject of Colour Management took part in a training course organised by the Polski Drukarz publisher in cooperation with MTP. Several dozens of people were interested in listening to the debate on the future of books in the digital world organised by the Polish Chamber of Printing. Nearly 200 people were attracted by the Poligrafia conference on printing de-
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POZNAŃ FAIR MAGAZINE
poligrafia.mtp.pl • www.visualexpo.pl
MTP Gold Medals POLIGRAFIA 2011: Spektrodensytometr FD-7, Konica Minolta Sensing, Inc., Japan, entered by: Konica Minolta Sensing Europe B.V. Sp. z o.o. Polish Branch, Warsaw; PuzzleFlow Faktory, PuzzleFlow s.c., Cracow; VarioPrint 6320 ULTRA, Ocě – Technologies B.V., the Netherlands, entered by: Ocě Poland Ltd. Sp. z o.o., Warsaw; Coating line, Winkowski Engineering Sp. z o.o., Piła, CtS Exposure Machine, Winkowski Engineering Sp. z o.o., Piła; Kodak Stream, Kodak Prosper S Inkjet Printers Eastman Kodak Company, USA, entered by: Kodak Polska Sp. z o.o., Warsaw; Flexcel NXH Digital Flexographic System and Kodak FLEXCEL NX DITR process-free thermal films Eastman Kodak Company, USA, entered by: Kodak Polska Sp. z o.o., Warsaw; HP Indigo 7500 machine, HP Indigo Israel Hewlett-Packard Company, entered by: Digiprint Sp. z o.o., Warsaw; Rotary Press for the Digital Printing of Braille, Lesko Engineering Leszek Seroczyński, Radzymin. EURO-REKLAMA 2011: MUTOH VALUEJET HYBRID Plotter, Mutoh Belgium n.v, Belgium, entered by: Atrium Centrum Ploterowe Sp. z o.o., Opole; INFOTEC 3020 PRO milling plotter, INFOTEC GROUP Sp. z o.o., Zasuwowo; PLS 6MW Hybrid Laser, UNIVERSAL Laser Systems, USA, entered by: COLOP Polska Sp.zo.o., Bytom.
tation on the subject of convex and offset printing simulators, digital photography for professionals and the Graphisoft MIS system for the management of a printing house.
Trade meeting For 20 years EURO-REKLAMA has been gathering the representatives of advertising agencies, media houses, local governments, city, commune and district promotion departments, regional tourist organisations, network clients as well as the marketing environment – experts, managers and traders. The fair has been a unique place for the integration of the whole environment operating in the market of advertising and business creation. This year the following themes were explored: visual communication (outdoor/indoor), advertising services, providers of advertising services, exhibition services, ambient advertising, materials and equipment for the production of advertisements, POS, trade organisations, specialised publishers, trade websites and many more. The exhibitors showcasing their products came from many countries, including: Belgium, China, the Czech Republic, Spain, Lithuania, Germany, the USA. The fair attracted also market leaders such as Achilles Polska, Atrium, Flexvision, Trodat Polska and Tryumf.
Competitions, conferences and contests voted to the subject of market and market novelties. What aroused many emotions was the presentation of the first in Poland report on the printing market in Poland, prepared by the KPMG and PBKG companies. The presentation was preceded by the speeches of the representatives of Heidelberg Polska and Grafikus on the subject of selected innovative solutions important in the process of printing, finishing and bookbinding, and on the theme of customer care. At the Printing Academy organised thanks to the commitment of the COBRPP - Research & Development Centre for the Graphic Arts and the companies AC&C, Media Center and Fujifilm, future printing experts had an opportunity to listen to the presen2/2011
Great emotions among the contestants, organisers, the audience and the media were aroused by the 2nd Car Wrap Championship, organised by the European Media Group and Poznań International Fair (MTP). Contestants used both their own materials and materials provided by the organisers, and showed their skills in a freestyle contest. The winner of the first place was the company Artgraf from Komorniki. The awards were granted in the Blow Up Hall in the Poznań Stary Browar [Old Brewery]. Apart from that, awards were also given to the winners of a competition organised for the POS sector – SuperStar POLAND 2011. The awards for the most interesting exhibition solutions were granted at the stand of the organiser – Display Magazine. The win-
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Acanthus Aureus POLIGRAFIA 2011: Agfa Graphics Sp. z o.o., Warsaw; Ricoh Polska Sp. z o.o., Warsaw; Derya Sp. z o.o., Tychy; Serifar Sp. z o.o./Hedpes Sp. z o.o., Poznań, Xerox Polska Sp. z o.o., Warsaw; Spilker Polska Sp. z o.o., Świebodzin. EURO-REKLAMA 2011: European Media Group Sp. z o.o., Poznań.
ning constructions were made by the companies Wilson & Brown WB, ATS Display Sp. z o.o. and Dekor Spol s.r.o. The Euro-Reklama SPORT II Conference was inaugurated by Ewa Bąk, the director of the Department of Physical Education of the City of Poznań – the Honorary Patron of the Conference. Stanisław Pogorzelski talked on the subject of niche sports (on the example of rugby), whereas Manager of Euro-Reklama Piotr Kamiński and independent advisor on sports marketing Jerzy Staruchowicz talked about the ways of strengthening the brand of a club. The lecturers familiarised the audience with the methods of building good relations between clubs and fans, revealed the secrets of niche sports (on the example of American football) and suggested a few ideas for effective sports gadgets. During the conference the Blue Hall was filled to the brim with curious and craving for information participants. The conference was accompanied with the exhibition of sports gadgets.
by Katarzyna Jardanowska, Sylwia Dziwińska
The next edition of EURO-REKLAMA is to be held from March 27th to 29th, 2012, and the next edition of POLIGRAFIA – in spring 2013.
TRADE FAIR REPORTS FIT-EXPO fitness & sport park
The biggest fitness fair in Poland 75 exhibitors, an exposition covering more than 7000 sq m, 4000 visitors, a rich programme of workshops and conferences on fitness marketing and coaching, record number of participants of sports activities, nearly 30 novelties and European premieres and 65 accredited journalists – these are the figures describing the FIT-EXPO Fitness & Sport Park 2011, which ended in May. Fitness explosion The sixth edition of one of the most comprehensive and active meetings of the fitness sector in Poland abounded in sports events, trade meetings and conferences on the most up-to-date issues in the industry. For three days, the owners and managers of fitness clubs and centres, Wellness & SPA centres, gyms, sports and leisure centres and city sports and leisure centres, holiday resorts and rehabilitation centres and hotels, as well as fitness instructors were the first to see and test equipment, tools and software necessary in a modern gym or a fitness club. And there were things worth admiring. In the modern pavilions of Poznań International Fair (MTP) you could see the offer of sports, fitness and Cardio equipment, rehabilitation equipment, nutrition products for athletes, dietary supplements, parapharmaceuticals, sports clothes and specia-
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lised publications showcased by 75 companies from Poland, France, the Czech Republic, Lithuania and Pakistan. A great success of the sixth edition of FIT-EXPO was its rich programme of sports events, which attracted a record number of one thousand participants!
EU4YA – International Fitness Convention This year, hundreds of instructors were attracted to exercise for three days under the watchful eyes of nearly 60 Polish and foreign instructors. There were over 70 hours of fitness classes held in the area of 2.5 thousand sq m of air-conditioned space. The exercise rooms were filled to the brim and the instructors – among them such stars
POZNAŃ FAIR MAGAZINE
fitness.mtp.pl
MTP Gold Medals FIT-EXPO 2011: machines set for strength and functional training – KINESIS STATIONS TECHNOGYM S.p.A, Italy, entered by: Towarzystwo Handlowe MATMARCO Sp.z o.o., Warsaw; ARICULUS Loncego device for muscle training with electrical impulses Loncego GmbH & Co. KG, Germany, Entered by: FINEA Sp. z o.o., Lublin; PROGRAM ACTIBREATHE HaB International, England, entered by: KLUBBEN POLSKA Sp. z o.o., Bydgoszcz; Sygnum Medical Chest Press 3260 press machine Gym 80 International, Germany, entered by: Kravter, Poznań; ROC-IT 102 Biceps Curl device for exercising arm muscles Hoist Fitness Systems, USA, entered by: MEDICAST Sp. z o.o., Poznań; SLIM –BELLY® Greinwalder & Partner International, Germany, entered by: Star Fitness Sp. z o.o., Poznań
Acanthus Aureus FIT-EXPO 2011: Towarzystwo Handlowe MATMARCO and BEKA Hospitec Polska Sp. z o.o. .
as Michael King from Great Britain – made the participants of their sports classes sweat a river. The classes were accompanied by workshops held in the thematic halls of Tomahawk Evolution Ride, Les Mills, Freestyle, Walkexcercise, ekspert fitness.com and Klubben.
Evolution Ride Riding an exercise cycle is easy? Rather not. It is great fun but also very intensive training. Once again, both of the claims proved to be true by the organisers of the greatest in Poland exercises Indoor Cycling – Evolution Ride 2011, which attracted numerous fans of cycling. This year famous master presenters such as Patrick Klein, Jackie Diss, Iwona Wierzbicka and Mariusz Szewczyk cheered the participants and encouraged them to ride to the rhythm of music remixed by DJs. The event was crowned with a four-hour long marathon with awards.
Speed Badminton Park Can you combine the best features of tennis, badminton and squash, and invite to the game both beginners and experienced players? Why not! The lovers of a new sports discipline – speed badminton – once again crossed rackets and took part in workshops held by qualified instructors. As part of the event two tournaments were held – Wielkopolski Speedminton® STARS Poland and Fit Expo Speedminton® Cup. 2/2011 1/2011
Indoor Walking Marathon Will you walk with me? It is difficult to resist such an invitation combined with interesting exercises on a treadmill. The participants of this event could see that an interesting choreography and easy to learn exercises can be excellent at improving fitness. Apart from that, such exercises – more than many forms of physical activity – suit the 50+.
Sports B2B How to build and control periodic marketing campaigns? How to keep the client of your sports club? Does it pay off to employ an educated but at the same time expensive trainer? Answers to these and other questions could be found during the fifth edition of the greatest fitness and wellness industry meeting in Poland – the Fitness & Wellness Event. The event, addressed to executives, managers of clubs and fitness and wellness trainers was this year divided into two thematic blocks: Marketing & Management and Coaching. The lectures were given by such stars as Lexie Griffiths – a qualified NLP Life Coach and Business Coach, Jasper Magnusson – one of the main managers of the largest chain of fitness clubs in the world “LesMills” and the precursor of the world fitness in Poland – Inka Szymanski.
Valuable awards granted FIT-EXPO means also prestigious awards for which the exhibitors compete. Those of the products presented at this year’s fair that were selected for their outstanding quality and innovation were awarded with MTP Gold Medals. The Competition Jury granted also Acanthus Aureus awards. They are giv-
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en to those stands that best suit the implementation of the company’s marketing strategy. For the second time, Fitness Marketing Awards were granted. They promote unique marketing activities related to the fitness sector. The competition jury awarded the following companies: in the category of Fitness Club Chain – Calypso Fitness Club, in the category of Fitness Club with Passion – RED FITNESS, in the category of Fitness Brand – International Fitness & Aerobic Academy, in the category of Fitness Marketing Project – Benefit Systems. FIT‑EXPO means also a festival for instructors and fitness presenters. In the course of yet another competition – TOP10 – the Most Popular Instructor in Poland – the FIT.PL website awarded Marcin Sznapek from Świętochłowice, Małgorzata Piłkarek from Gdynia and Tomasz Żurawski from Płock.
by Karolina Makowska
The next edition of the FIT-EXPO Fitness & Sport Park is to be held from May 18th to May 20th, 2012.
TRADE FAIR REPORTS BAKEPOL
www.bakepol.pl
Baking and Confectionery Industry Fair
Fair that arouses emotions
The greatest event for the baking and confectionery industry in 2011 in Poland, organised in Kielce for the third time by Poznań International Fair (MTP), gathered the impressive number of nearly 130 companies from Poland, Germany, the Czech Republic, Slovakia, Lithuania and the UK. Altogether, the exhibitors presented over 80 new products and modern technological solutions for contemporary bakeries and confectionery shops. For five April days the exposition was visited by more than 5,500 professionals, i.e. 10 percent more than during the previous edition of the fair.
Professional fair audience Among the trade fair guests there were both the representatives of small craft bakeries and confectionery shops and large plants engaged in mass production. There were also managers representing commercial networks and on the last day the fair was visited by the students of baking and confectionery schools. The visitors came mostly from south-eastern Poland, but also from Warsaw, Łódź, Lublin, Cracow and Silesia, and even from Eastern European countries, from Lithuania and the Czech Republic. The fair was also visited by a delegation of Russian experts organised by the Saint-Petersburg Institute for Management and Food Technologies. The team of eighteen delegates included sales and marketing directors, the heads and engineers of technological departments, the directors of shopping centres, as well as the representatives of technological higher schools. The delegates met the exhibitors and the representatives of trade organisations, saw the shows of baking and confectionery masters, which were held as part of the Forum of Bakers and Confectioners, and admired the presentations prepared by the exhibitors. They also visited local bakeries and cake shops.
Venue for efficient meetings The exhibitors emphasised the positive outcomes of the trade fair meetings, which often brought about orders and closed deals. The participation in the fair offered the representatives of foreign enterprises an opportunity to acquire broad knowledge of the Polish market and to establish numerous contacts, which are the fundament for setting up branch offices in Poland. The trade fair guests could test specific equipment or even the whole production lines. They were able to expand their knowledge on modern IT and technological solutions that increase the efficiency and the quality of production; they
tasted the raw ingredients, half-finished products, baking and confectionery additives and components that improve the taste and the look of finished products; they let themselves be inspired as far as the decoration of confectionery specialities was concerned. All this was possible due to the fact that among the exhibitors there were manufacturers, importers and distributors of ingredients, baking, confectionery and icecream additives, machines and other equipment used for making bread and cakes, machines used for moulding, dispensing and packing, as well as bakery ovens, systems for labelling, packing and warehousing of finished products. There were also: an interesting offer of cake holders and a wide range of accessories crucial in the work of bakers and confectioners – baking trays and tins, aluminium and stainless cutters, slices, spatulas, measuring cups, brushes and many more.
Practice makes perfect There were many exhibitors who presented the whole production lines – from kneading, through moulding, to baking in professional ovens, stuffing and decorating of finished products. You could learn how donut fryers work, see the shows of confectionery techniques of cutting, icing, chocolate coating, gelatinising, as well as washing and cleaning of confectionary equipment. Apart from that, you could see methods of making all kinds of bread, rolls, baguettes, challahs, waffles, layer cakes and chocolates. The exhibitors willingly shared interesting recipes, presented methods of packing bread, French bread pizzas and cakes in stretch films and methods of packing cakes into cardboard packaging suited for various occasions. Bakers and confectioners encouraged visitors to taste and evaluate the results of their work – spelt and rye rolls, pastries, puff pastries, muffins, marzipan and poppy seed layer cakes, crème
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brûlée desserts, donuts and cupcakes. The rich choice of forms, aromas and tastes could make you feel dizzy. The trade fair visitors, attracted by the tempting smell of pastries, were happy to taste delicious and fresh snacks, as well as new flavours of cold desserts, including iced yoghurt and coffee.
Forum of Bakers and Confectioners Sophisticated recipes and taste combinations were presented also during the shows taking place as part of the Forum of Bakers and Confectioners. Baking and confectionery masters presented the production of rolls sprinkled with acacia flowers, rolls fermented in birch juice, small banquet buns for catering purposes and loaves of bread baked on horseshoes, cabbage leaves and potatoes. A special show by baking master Józef Ziółkowski included the presentation of methods of making and baking mouth-watering challahs, bread knots and croissants. Inspiration on how to decorate wedding and birthday cakes in English style and on caramel Easter decorations could be drawn from confectioners who presented their craftsmanship in making marzipan and caramel decorations. Nevertheless, the greatest attraction of the trade fair seemed to be delicate marzipan figurines – clowns, hedgehogs, teddy bears, Easter chickens and bunnies, as well as characters from Walt Disney’s cartoons. The trade fair guests were able to try themselves at making such miniature, sweet work of arts with their own hands.
by Katarzyna Supa
The next event for the baking and confectionery industry is to take place from 7th to 11th October, 2012 as part of the Exhibition of Baking and Confectionery Industry of the POLAGRA-TECH International Trade Fair of Food Processing Technologies in Poznań. The fourth edition of BAKEPOL is to be held in 2013. POZNAŃ FAIR MAGAZINE
www.mediaexpo.pl Poznań Media Expo TELEvIsion TECHNOLOGIes fair
New form of the fair The form of this year’s Poznań Media Expo fair made it different from its two previous editions. Both the trade fair and the conference part were devoted to a single topic – the implementation of the terrestrial digital television in the context of both benefits and threats for the recipient – the viewer.
Digital television for everyone The slogan that all the trade fair events were focused on was "Digital television for everyone". It was discussed from three main perspectives: • the complete shutdown of the analogue television in the middle of 2013 will make it necessary for about 30 percent of Polish households receiving television only from terrestrial transmitters to purchase and install appropriate receivers and to learn how to use them; • for the disabled with impaired vision or hearing the digital television offers many additional functions and services that were impossible or very limited in the case of the analogue television (television transmissions with subtitles and transmissions with the so-called audio description, i.e. a detailed description of a situation and action taking place on the screen); • the knowledge on digitalisation and, primarily, on the dates of the shutdown of the analogue television and the ways of securing one’s access to television is very limited in the Polish society. Among the lecturers there were the representatives of the largest Polish social organisations providing support to the disabled as well as people living in difficult material or life situations. The conference was attended by the representatives of the European Commission, which
2/2011
attaches great importance to the problem of the threat of digital exclusion of some European citizens. This is evidenced by the recent adoption of the document called the Digital Agenda for Europe. The representative of the Office of the Human Rights Defender gave a speech from which you could learn about the actions of this body for the disabled taken mostly in the field of law improvement.
The promotion of digital television at the fair An important element of the promotion of the terrestrial digital television was an exhibition of equipment and lectures. The visitors had an opportunity to ask experts about the advantages of digital television and the schedule according to which it is to be implemented; they could also count on advice on what they should pay attention to when buying a digital receiver or decoder. On the trade fair stands located nearby, the visitors could familiarise themselves with the offer of popular producers of receivers, antennas
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and installation hardware. The most technologically advanced equipment showcased at the fair was distinguished with the PME 2011 award called “Digital Super Product.” The promotion of the digital terrestrial television ended with an information session and a show on digital radio equipment waiting for its grand day which is to come after the analogue-digital conversion of television has been completed. The new form of the Poznań Media Expo fair which we have decided on this year has appeared to be successful and so has the idea of closer cooperation with the Polish media regulatory body – the National Broadcasting Council (KRRiT). We hope that the next edition – PME 2012 – will be as successful and well focused on a socially important subject and attended by as competent guests as this year’s edition, said Piotr Kamiński, Manager of POZNAŃ MEDIA EXPO.
by Katarzyna Łuźniak
The next edition of POZNAŃ MEDIA EXPO is to be held from 23rd to 24th March, 2012
TRADE FAIR REPORTS
www.expopower.pl • greenpower.mtp.pl • automa.mtp.pl
EXPOPOWER, GREENPOWER, AUTOMA POWER INDUSTRY AND AUTOMATICS FAIRs
Powerful May in Poznań
For a couple of years, power, electrical and automation engineers from all over Poland have been meeting in Poznań. They come more and more numerous, as the fair’s brand is gaining better and better reputation every year and it is doing it with more energy than any other fair event held in Poznań. This year, the number of enterprises participating in the fair exceeded 350 and the exhibitors came from more than ten countries. This year’s block of fairs consisting of EXPOPOWER, GREENPOWER and AUTOMA was held under the auspices of the Ministry of Economy. EXPOPOWER Innovative power industry The latest products, innovative technological solutions, a rich programme of accompanying events and the record number of 12 thousand visitors – this was how the EXPOPOWER International Power Industry Fair celebrated its 5th anniversary. It was held under the slogan “The Future of the power industry – the power industry of the future.” The exhibitors of the fair showcased offers involving the production, transmission and distribution of electrical power and heat, electrical machines and equipment, wires, switches, control, automation system accessories, lightning protection, energy construction and environment protection in the power industry, and this year – for the first time – lighting. The list of the fair exhibitors included the most important enterprises operating in the power and electrical engineering sector (such as: ABB, Apator, Elektrobudowa, Elektromontaż Poznań, Elektromontaż Lublin, ENEA, Energa, Es System, Hager, Kromiss-Bis, LUG, Mikronika, Philips, Tauron). The premiere edition of the Lighting Exhibition also enjoyed significant interest of enterprises: among its exhibitors there were such tycoons of the industry as Aga Light, ES System, LUG Light Faktory, Narva Polska, Osram, Philips Lighting Poland, Schreder Polska, Siteco Lighting Poland and Thorn Lighting Polska. The exposition was accompanied by a conference on “Energy-efficient light-
ing,” devoted mostly to the LED technology and lighting in architecture. As at the previous edition of the fair the 2nd Polish Electric Power Forum was held, this year under the slogan “New energy law needed now.” The organisers of the conference on “Nuclear power – safe and green source of energy” were trying to allay the fears concerning modern technologies used to obtain atomic energy that have arisen after the failure of the nuclear power plant in Fukushima. The programme included also a scientific and technological conference devoted to the operation of high, medium and law voltage power installations. Apart from that, the Polish Electrical Installation Association (PSE) organised a seminar and there was also a conference on technological novelties for medium voltage switchgears.
GREENPOWER Eco-inspirations Energy from alternative sources is no longer just a fashionable trend. The rising prices of heat and electrical power make it necessary for many enterprises, private investors and local government units to look for such alternative solutions. The tendency manifests itself in the development of the GREENPOWER fair. The International Renewable Energy Fair was this year held for the third time. The majority from among over 80 exhibitors were companies offering solar collectors, photovoltaic panels, heat pumps, boilers and pellets. A total novelty was a hemispheric collector – the only device of its kind in the world, ideal for heating water in swimming pools, supporting the central heating and heating DHW. You could also see tracking systems controlling the inclination of photovoltaic panels so that they follow the sun. Apart from that, there was a domestic power plant based on a combustion engine cooled with a heat pump that receives heat from sanitary water. An important point in the trade fair’s programme was a series of free seminars on “Investments in renewable energy sources” for companies and private people.
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Specialised conferences for professional audience concerned biomass and wind power plants, focusing on legal issues, ways of financing investments, etc. Apart from that, the 2nd Polish Forum of Energy Agencies was held.
AUTOMA Fully automatic The group of energy fairs was complemented with the 3rd edition of the AUTOMA International Fair of Robotics, Automatics, Control and Measurement Equipment, with its impressive collection of the latest solutions in the field of industrial automatics. The exhibitors presented a wide range of new products and technologies that are currently being launched into the market. There were solutions related to motive power engineering, control, software, components for automation and the automation of buildings. Once again the Robotic Event was held, at which, apart from standard products, you could see new solutions in the field of linear technology, including ball screw-driven or timing belt-driven linear modules.
The next edition of EXPOPOWER, GREENPOWER and AUTOMA is to be held from May 8th to May 10th, 2012. POZNAŃ FAIR MAGAZINE
The 90th anniversary of the Polish Writers’ Union Poznań Division
Polish Writers' Union (ZLP) was founded in Poznań as the third such union after the ones formed in Warsaw and Lvov – on May 8th, 1921. Its first president was Władysław St. Reymont, who lived in Kołaczkowo near Września, the then future winner of the Noble Prize.
B MTP Gold Medals EXPOPOWER 2011: Fault location in distributed networks with the application of the system of remotely controlled switches in the GPRS technology, Przedsiębiorstwo Produkcyjne Aparatów i Konstrukcji Energetycznych ZMER Sp. z o.o., Kalisz; Small size transformer station MV/LV in concrete housing with external support of the type UKL 3119 EP PUE Energobud Leszno Sp. z o.o., Gronówko; MV switchgear “Rotoblok VCB Circuit Breaker Bay” ZPUE SA Włoszczowa; BOYEN LED System, ES-System Wilkasy, Wilkasy, entered by: ES-System SA, Cracow; UniSec type MV switchgear, ABB SpA, italy, entered by: ABB Sp. z o.o./o. Łódź; Home Manager 7– touch panel, KOS Elektro System Sp. z o.o., Września; LE 3000 plus energy meter, Elster- PKP Sp. z o.o., Łódź; Hybrid support insulator Zakłady Porcelany Elektrotechnicznej ZAPEL SA, Boguchwała; Infos.net system of circulation of documents and information ZEP–INFO Sp. z o.o., Płock; Tube columns meeting PN-EN 50341 standards for overhead power lines with voltage of 400 KV Kromiss – Bis Sp. z o.o., Częstochowa
Acanthus Aureus EXPOPOWER 2011: PKP Energetyka SA, MIKRONIKA Badawczo-Rozwojowa Spółdzielnia Pracy Mikroprocesorowych Systemów Automatyki, Enea SA, Energa – Operator Produkcja Sp. z o.o, Zamel Sp. z o.o., H. Cegielski – Poznań SA, LUG Light Factory Sp. z o.o. GREENPOWER 2011: NARVA Polska Sp. z o.o.; HENKEL POLSKA Sp. z o.o. AUTOMA 2011: PPH WOBIT EKJ OBER s.c.
efore 1939, among the members of the Union there were many journalists and university professors. The community consisted of such eminent writers as Józef Weyssenhoff, Arkady Fiedler, Emil Zegadłowicz, Zenon Kosidowski, Aleksander Janta-Połczyński, Jan Sztaudynger, Artur Marya Swinarski. The tradition of the so-called “Literary Thursdays”, which has continued until nowadays, started in 1934; the Thursdays are meetings with the most distinguished writers and journalists from all over Poland. The first congress of the Polish Writers’ Union after the Nazis’ occupation of Poland took place in March 1945 and was chaired by Tadeusz Kraszewski. In May, the list of members of the Union included 20 names, among them Jarosław Iwaszkiewicz, who became the chief editor of the “Życie Literackie” biweekly. When in June 1946 Iwaszkiewicz became the President of the Main Management Board and moved to Warsaw, Wojciech Bąk was appointed the chief editor and the President of the Union in Poznań. The tradition of the Literary Award of the City of Poznań (dating back to 1927) was then resumed. In 1956 the Polish “Tygodnik Zachodni” journal was created, with the editing staff recruiting from young writers: Bogusław Kogut – chief editor, Przemysław Bystrzycki, Ryszard Danecki, Piotr Guzy, Stanisław Kamiński and Włodzimierz Odojewski. This was also the time when the public activity of the literary group “Wierzbak” started. The group was founded by Ryszard Danecki and Marian Grześczak and it played an important role in the post-war poetic life of Poland – comparable to the role played by the Warsaw group “ Skamander” in the period between the wars. “Wierzbak” organised the first Pol-
ish national poets’ congresses, the so-called “Poznań Novembers”, which have gradually become more and more international. This is documented in the anthology “Wiek Wierzbaka” (Wierzbak Century) issued by the MediaRodzina publishing house on the occasion of the 50th anniversary of the group. The events of the martial law were responsible for the fact that not all the members of ZLP decided to remain in its structures that were being reconstructed in the whole of Poland – there appeared a clear division line of 1981. This was illustrated by two consecutive large jubilee exhibitions prepared by the Raczyński Library on the occasion of the 80th and the 85th anniversary of the Union. The then President of the Poznań Division of ZLP Nikos Chadzinikolau was later replaced by Zbigniew Gordziej, who was able not only to maintain the tradition of annual International Poznań Novembers, but also the permanent (since 1945) seat of ZLP in 24 Noskowskiego Street. In January this year the general meeting appointed Paweł Kuszczyński, poet and critic, the President of the Union. After World War II, when the Union turned into a strictly creative association, the prestige of the Poznań writers’ environment was maintained thanks to: Kazimiera Iłłakowiczówna, Wojciech Bąk, Wacław Kubacki, Roman Brandstaetter, Jerzy Pertek, Bogusław Kogut, Jerzy Mańkowski, Bogdan Rutha, Eugeniusz Paukszta, Aleksander Rogalski, Egon Naganowski, Włodzimierz Scisłowski, Marek Obarski, Łucja Danielewska, Tomasz Agatowski, Gerard Górnicki, Wincenty Różański, Nikos Chadzinikolau… The Poznań Division of ZLP gathers currently over 60 writers and is the most numerous – after Warsaw – organisation of the Polish Writers’ Union in Poland.
by Ryszard Danecki
9900
years of activities with passion
Member of Polish Chamber of Exhibition Industry Member of Polish Chamber of Exhibition Industry
Member of Polish Chambe of Exhibition Indu
Member of Polish Chambe of Exhibition Indu
www.mtp.pl Międzynarodowe Targi Poznańskie Głogowska 14, 60-734 Poznań, Poland phone: +48 61 869 25 92, +48 61 869 20 00 fax: +48 61 869 29 99 e-mail: info@mtp.pl
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Польская палата выставочной индустрии Polish Chamber of Exhibition Industry
Польская палата выставочной индустрии Polish Chamber of Exhibition Industry