LA Live

LA LIVE Los Angeles, California

V i s i o n i n g B r a n d s E x p e r i e n c e s

...creation of a fully branded experience...

LA LIVE

V i s i o n i n g B r a n d s E x p e r i e n c e s

Los Angeles, California

...maximize sponsorship revenues...

LA LIVE Los Angeles, California

L O S

A N G E L E S , C A L I F O R N I A

LA Live is a sports and entertainment complex in downtown Los Angeles, right next to the STAPLES Center. Although planning was complete and architecture was well underway, LA Live was showing a projected Return on Investment (ROI) of only nine percent, and they needed twelve percent to proceed.

Based on a successful past relationship with Anschutz

C L I E N T

Entertainment Group, we were asked to maximize sponsorship

ANSCHUTZ ENTERTAINMENT GROUP

revenues at the site through the creation of a fully branded

S C O P E

experience. Using visibility opportunities that complemented

Developed by Anschutz Entertainment Group, the project has

Architecture Planning Placemaking Urban Design Signage Environmental Graphics

5,600,000 square feet of residences, offices, museums, conference

C O L L A B O R A T I O N

the existing architecture, we achieved the needed three percent increase—how? A detailed knowledge of signage media and placemaking.

facilities, ballrooms, bars, concert theaters, restaurants, cinemas,

RTKL/ Gensler

and two hotel and condominium towers on .a 27 acre site.

We also designed the interior program and arena sponsorship program for the STAPLES Center. This meant naming rights, signage, restaurants, food courts, retail, lounges, features, kiosks, attractions, and amenities for the new downtown arena.

Services for the Nokia Plaza at LA Live project were provided by members of Stantec.

If you believe in the long-term value of connective and targeted design in service to your success, we can deliver.

Contact

DANIEL AIZENMAN Principal daniel.aizenman@stantec.com P

303.625.0357

C

979.739.8422 1112 Pearl Street Boulder, CO 80302 USA

V i s i o n i n g B r a n d s E x p e r i e n c e s