Victory Park- Urban rebirth. Downtown Dallas, Texas

VICTORY PARK

V i s i o n i n g B r a n d s E x p e r i e n c e s

DALLAS TEXAS

... an inviting, vibrant, pedestrian friendly, and distinctive neighborhood...

VICTORY PARK

V i s i o n i n g B r a n d s E x p e r i e n c e s

DALLAS TEXAS

...best-in-class local and national entertainment, dining and retail uses...

VICTORY PARK DALLAS TEXAS

D A L L A S .

T E X A S

Victory Park – A 75 acre urban rebirth in the heart of Dallas surrounded by the Design District, the Arts District, Klyde Warren Park and the gorgeous Margaret Hunt Hill Bridge. Join the evolution.

C L I E N T

Victory Park is home to over 1,000 residences, 620,000 square

TRADEMARK COMPANY ESTEIN ASSOCIATES CITY OF DALLAS

feet of office space, the W Dallas-Victory Hotel, and street-front retailers and restaurants. Also located within Victory Park is the American Airlines Center, home of the Dallas Mavericks and Dallas

S C O P E

Stars, House of Blues, and Perot Museum of Nature and Science.

Visioning Master Planning Environmental Graphics & Signage Landscape Architecture Hardscaping Placemaking and 3-Dmensional Branding

Residents and tenants are within walking distance of the Katy Trail, a 3.5-mile walking, jogging and bike path, the DART commuter rail and the Trinity Rail Express, connecting Victory Park to other parts of Dallas, Fort Worth, and beginning in 2014, Dallas-Fort Worth International Airport .

Stantec Boulder is leading a collaboration with RTKL and Halff Associates. The team was retained by Trademark Properties, Estein

C O L L A B O R A T I O N

& Associates, Cushman & Wakefield and City of Dallas, to reposition

Half Associates RTKL

the whole Victory Park District, public areas, amenities and retail.

Stantec Boulder created a strategy for this urban entertainment and sports district to provide better pedestrian connectivity, a sense of place through a program of environmental graphics and wayfinding that included iconic interactive district marker that celebrates the

If you believe in the long-term value of connective and targeted design in service to your success, we can deliver.

local teams.

Additionally a new landscape and hardscape program was introduced, as a new retail strategy for all existing and new storefronts

Contact

facing Victory Park Lane.

DANIEL AIZENMAN Principal daniel.aizenman@stantec.com

The reposition as spurred a development frenzy including a 700 seats- 8 screen movie theatre, a new 25 story office tower, a 1,500 new residential units in several high-rise towers, new leases for retail storefronts historically empty and 10 new restaurants

P

303.625.0366

C

979.739.8422 1112 Pearl Street Boulder, CO 80302 USA

V i s i o n i n g B r a n d s E x p e r i e n c e s