Rum Runners

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THE STAR Businessweek FEBRUARY 16, 2019

www.stluciastar.com

Rum Runners

Saint Lucia’s Rum Industry Taps into a Taste for Premium Products By Catherine Morris, STAR Businessweek Correspondent

in this edition of

SBW THE STAR Businessweek

CDB funds transformation Last year the Caribbean region received US$ 280mn from the Caribbean Development Bank (CDB), the bulk of which funded projects in education, energy efficiency and infrastructure Page 3

By the numbers: 40 years of statehood

“St. Lucia Distillers Group of Companies is a small, innovative, quality-driven rum producer.” — Margaret Monplaisir, Managing Director, St. Lucia Distillers Group of Companies

Rum has come a long way from its humble beginnings as a gut-rotting liquor beloved by pirates. Today, demand for high-quality, top-shelf rum is growing and Caribbean islands are navigating the turbulent trading landscape to provide bespoke brands and distinctive flavours. Saint Lucia is no exception, having carved out a niche thanks to award-winning products, proactive marketing and a strong focus on exploiting linkages between the rum business and the country’s other big money maker, tourism. Continued on page 4

The story of a nation will, of course, always be told with words. Just the same as everyone at the Saint Lucia STAR is proud of this newspaper’s work in its enduring goal of ‘Bringing the Truth to Light’, so too have so many voices more widely helped tell the story of Saint Lucia Page 7


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