THE STAR BUSINESSWEEK NOVEMBER 30, 2019
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IN THIS EDITION OF
MADE IN THE CARIBBEAN: WHAT WILL IT TAKE TO REVIVE THE REGION’S STRUGGLING FASHION INDUSTRY? A recent push to develop the Caribbean’s creative industries has seen musicians, artists and film-makers become the face of economic diversification in the region. But there’s one important creative sub-sector that risks being sidelined in the drive to embrace the arts – fashion. BY CATHERINE MORRIS, STAR BUSINESSWEEK CORRESPONDENT
SBW THE STAR BUSINESSWEEK
Could Digital Taxation Solve the Caribbean’s Debt Crisis? With the rise of the digital economy, transactions have gone transnational. While this is good for consumers, it’s not so positive for legislators, regulators and governments seeking to manage and tax this form of virtual commerce. Page 3
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Can Virgin Shake Up the Cruise Industry?
Virgin Voyages is in the final stages of preparations for its maiden voyage in 2020. The new cruise line will set sail out of Miami and visit a range of Caribbean destinations including the Bahamas, the Dominican Republic and Puerto Rico. Page 5
The 14th annual Dominicana Moda opened in Santo Domingo in October. (Photo courtesy Dominicana Moda)
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CARIBBEAN DREAMERS CAUGHT IN THE USA IMMIGRATION CRISIS BY ED KENNEDY, STAR BUSINESSWEEK CORRESPONDENT
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The Statue of Liberty is a historic symbol of America’s immigration history. But the US is now facing down a very different kind of future. (Photo courtesy: Pixabay)
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mmigration reform in the United States has been a longstanding dispute divided along partisan lines. Broadly speaking, the Democrats argue for greater leniency on illegal arrivals, claiming that this embodies the best traditions of embracing immigrants to the US and the economic progress they can drive. The Republicans argue for a more hardline position, maintaining that leniency ultimately endangers the emigrant traditions held by emigrants who go through lawful processes. Now, with under a year to go until the 2020 presidential election, with a landmark Supreme Court case expected to return a decision beforehand, the issue of immigration reform is reaching a critical point, given the sharp differences between the two major parties, with the fate of millions of illegal residents of America hanging in the balance. So how may members of the Caribbean family residing illegally in the US be impacted in the months ahead? And is the White House failing to pursue a real solution to the issue?
A DIFFICULT JOURNEY Although immigration has long been a volatile topic in the US, recent years have seen it become more high-octane. The Trump administration is pursuing the construction of a giant wall along the nation’s southern border. For President Trump and his supporters, the wall is helping to “take back control” of America’s borders. To critics, the wall and other advents, like the family separation policy, have compounded the misery on refugees and defy the US’s long history of accepting those fleeing horrors elsewhere. Central to this debate is the Deferred Action for Childhood Arrivals (DACA) policy. DACA is an Obama-era executiveissued directive that recommends “prosecutorial discretion” when it comes to deporting illegal immigrants who arrived in the country as children, and also allows them a capacity to work and study. Following initial movement in this direction in 2012, in 2014 the Homeland Security Department, under President Obama, announced a substantial expansion of its “deferred action” Continued on page 6
DIGITAL TAXATION
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COULD DIGITAL TAXATION SOLVE THE CARIBBEAN’S DEBT CRISIS? BY CATHERINE MORRIS, STAR BUSINESSWEEK CORRESPONDENT
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ith the rise of the digital economy, transactions have gone transnational. While this is good for consumers it’s not so positive for legislators, regulators and governments seeking to manage and tax this form of virtual commerce. Developing a digital taxation infrastructure is no easy task but if small island states can unlock that revenue it could address their skyrocketing public debt and help the region stave off a looming economic crisis.
ADDRESSING PUBLIC DEBT By 2020, nearly 75 per cent of small states with unsustainable debt will be Caribbean countries, according to the Organisation for Economic Co-operation and Development (OECD). The uneven balance sheet of Caribbean nations is now at crisis level and governments are looking at innovative ways to address the shortfall. Commonwealth Finance Ministers met in Washington D.C. in October for their annual summit and top of the agenda was transparent and sustainable debt alleviation. Ministers determined that the Commonwealth, which has a combined debt of US$ 2.5 trillion, should bring its collective power to the OECD to lobby for an international agreement on taxing digital services. “The Commonwealth has a distinctive contribution to make by bringing together nations with developed and developing economies to agree on collective approaches and action towards a fair and equitable global system for taxing multinational businesses in a swiftly digitalising economy,” said Commonwealth Secretary-General Patricia Scotland. “We need a rule-based system that is inclusive, transparent and efficient so that all countries have a means of
The Commonwealth Finance Ministers Meeting was held in Washington D.C. on October 17, 2019. (Photo courtesy The Commonwealth)
collecting revenue and are thereby able to avoid accumulating excessive debt. It goes hand in hand with accelerating the gains to be made by addressing climate change and making progress towards achieving the sustainable development goals.” The Minister of Finance of Cyprus, Harris Georgiades, who chaired the meeting, added: “Disruptive technologies are challenging the financial system by increasing competition and reshaping conventional business models, thereby fuelling the creation of a whole new kind of financial ecosystem.”
A NEW ECOSYSTEM Every Caribbean citizen who has bought or sold something online is a part of the digital commerce network. Whether shopping on Amazon, subscribing to a web magazine or signing up to Netflix, trillions of borderless transactions occur every day. And the digital economy is expanding, driven by a powerful combination of consumer demand for more digital applications and services alongside corporations cutting costs by moving online. The term ‘digital economy’ has even been rejected by the OECD, on
the grounds that it is not a single segment of the economy but rather integral to the entire financial ecosystem. This poses several problems from a tax standpoint. Determining a company’s country of residence, establishing where value is created, creating a means of collection – all complicated issues in the modern fiscal environment as traditional taxation definitions and concepts are fast becoming outdated and irrelevant.
LEVELLING THE PLAYING FIELD Taxation has always been a controversial issue. A heavy-handed government approach has been shown to stifle the private sector, dampening business and slowing economic development. But some of the most vocal proponents of digital taxes come from the private sector itself, with traditional businesses eager to see their virtual counterparts paying their share. Giving favourable treatment to e-commerce, in the name of technological development and global progress, merely ensures an uneven playing field and an unbalanced and inequitable marketplace. As e-commerce grows, this gap will only widen. According to the International Post Corporation, cross-border e-commerce
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sales are expected to grow by 141 per cent between 2016 and 2021. While the consensus is largely in favour of catching virtual business in the global tax net, there is little agreement on how exactly that can be accomplished. Debate so far has centred on several key sticking points. The first, remote taxation – how to treat businesses who are physically present in one jurisdiction and yet are serving customers in another. The OECD is currently in the midst of public consultation on this point and proposes a new regime, based not on physical presence but the consumer’s jurisdiction. Under this approach, countries could establish a specific sales threshold which, once reached, would give them taxation rights. The OECD Inclusive Framework, of which Saint Lucia is a signatory, is also discussing whether there should be a global minimum tax that would discourage businesses from shifting to low-tax jurisdictions. However, this would be a hard sell for those countries, many of whom are in the Caribbean, who rely on tax competition as a revenue source. Another concern particularly relevant to the small states of the Caribbean is indirect taxes, such as VAT or customs duties. While these types of taxes are considered small value and difficult to apply to digital products, they are a steady source of income for island governments. Collection is arguably the biggest barrier to digital taxation. In the absence of a consistent, clear and uniformly enforced system of collection and penalties, there will be many grey areas and loopholes that digital multinationals will be all too happy to exploit. There are also valid concerns over privacy and data collection when tax information is liberally harvested and disseminated around the world. The World Trade Organization, the OECD and the G20 are all wrestling with the question of digital taxation. Against this complicated backdrop, it is important that the international conversation doesn’t become driven and dominated by the big players. The Caribbean has a lot to gain from an efficient and effective digital tax regime; now is the time to make SBW its voice heard.
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CARIBBEAN FASHION
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MADE IN THE CARIBBEAN: What will it take to revive the region’s struggling fashion industry? Continued from page 1
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aribbean designers have long struggled to get their creations in the public eye, and on the shelves. Lack of access to capital, insufficient manufacturing, the inability to scale up and meagre institutional support have all dampened growth in the sector. While some designers have reached an international audience through high-profile events such as Dominicana Moda, many more are still struggling to earn a living, particularly in the OECS.
UNTAPPED POTENTIAL “People are trying to revive the industry but the support is not where it should be. That has always been the problem,” says Mae Wayne, publisher of SHE magazine and co-producer of Saint Lucian fashion show Hot Couture. “As a whole, the fashion industry is not a thriving industry. However, there is great potential for it to reposition itself in the Caribbean if it is taken seriously.” Colourful Caribbean designs have been showing up on runways all over the world, driven by an engaged disapora and proving that there is an international appetite for the region’s eclectic style. A style that, according to Wayne, is complex, unique and very aware of its roots. “Caribbean fashion is hard to pin down. It goes back to our lifestyle and our culture. We have some unique styles because of what the French and the British brought in, and our Creole heritage. It is a mish-mash. People are now more interested in being authentic and very proud of their culture and their heritage.” The one-of-a-kind quality of Caribbean clothing aligns neatly with rising consumer demand for more ethical items – garments that aren’t mass-produced in sweatshops but, rather, sustainably made in such a way that benefits communities. Nothing has more heavily impacted the retail world in recent years than this brand of conscious consumerism, and whether it’s a women’s collective in Belize making jewellery from the invasive lionfish species or purses made from recycled paper in St Kitts and Nevis, the Caribbean is perfectly positioned to take advantage of this trend. “There is scope in sustainability, and all those buzzwords,” says Wayne. “That is a good fit for what the Caribbean has to offer; we just have to embrace it.” ECONOMIC BOOST Embracing and developing the region’s fashion industry has far-reaching benefits beyond showcasing Caribbean talent. The diverse, multi-faceted sector – which includes designers, models, makeup artists, event co-ordinators, marketing staff, craftworkers and manufacturers – can create employment on a large scale,
Renowned designer Naeem Khan led the closing show at Dominicana Moda. (Photo courtesy Dominicana Moda)
something that is pertinent to Saint Lucia as the country struggles to address its high youth unemployment numbers. Aside from the obvious appeal of greater job opportunities, a thriving fashion industry allows island nations to diversify their exports and maximise links with other sectors. Encouraging visitors to buy wearable souvenirs enhances tourism; supporting homegrown clothing firms gives a boost to domestic manufacturing; hosting fashion shows spreads the wealth to others in the arts community. The direct and indirect benefits are numerous and invaluable. They are also currently unquantifiable. Specific data on the size of the regional industry is virtually non-existent as stakeholders have not yet fully mapped the sector, or its potential. In 2012 Kingsley Cooper, head of modelling agency Pulse and Chairman of the Caribbean Fashion Industry Association, estimated that Caribbean fashion contributes around J$10 billion a year to the regional economy. Much of this investment originates in Jamaica, home to Caribbean Fashion Week, which has fostered an established fashion scene heavily influenced by Jamaican music and culture. Wayne says Jamaican fashion is a grassroots business that has grabbed international attention, but believes that Trinidad is where the real innovation is happening, supported by a government which appreciates the value of the industry. She also credits the Dominican Republic, which recently hosted the annual fashion event Dominicana Moda, as building a viable industry. Socrates Mckinney is the Founder and
Artistic Director of Dominicana Moda, an event coming up to its 15th year and, without doubt, the most successful show in the region, He attributes the success of the show to its high standards which he lists as: 1. Set on international standards (e.g. cast, staging, collections); 2. Quality of designers takes precedence over any financial considerations; 3. Official support from the City Mayor, the Tourism Board, and Trade and Commerce; 4. Organised as Country-brand and City-brand; 5. Run as a Major Circuit with new shows every 2 hours; 6. General concept based on 4 axes: Fashion, Entertaiment, Education and Business. The quality and the production of the event, added to the high level of designers, have made this fashion week the most sought-after to attend. Additionally, the support of Caribbean Export has allowed Dominicana Moda to showcase the best in Caribbean fashion, making it a gateway to Latin and Caribbean markets. Wayne acknowledges that fashion shows play a key role in developing the industry but would like to see these events handled with more gravitas, saying: “We think of it as a show, as entertainment, but the designer is there to sell. There is nothing wrong with having a party but you can lose track of what the industry is trying to do. I would like to see more focus on the product. It has to be done in a way that understands it is an industry,
not just an event for people to look good and have a party.” Wayne, who is set to co-produce a Hot Couture benefit on December 7, says part of the problem is a fixation on the glamour of the sector rather than the nuts and bolts of a designer’s craft. “My pet peeve is that there is no appreciation for the industry. Fashion does not get enough attention, it is neglected and misunderstood. It is seen as frivolous [but] it is a craft and it takes time and hard work. Fashion can bring in a lot of investment if we can harness it and take it seriously.” Dominicana Moda is heavily supported by development agency Caribbean Export, one of the groups working to highlight fashion’s economic potential. Advocating for designers and models, Caribbean Export has hosted seminars and workshops, as well as facilitating industry events and networking. Most recently, the group held its second fashion accelerator workshop which offered 16 budding designers from around the Caribbean a two-week training course focused on brand development and preparing products for export. This kind of ‘hands-on’ training is important, says Wayne who would like to see more of a culture of mentoring and apprenticeship. She says there are many talented professionals in the sector whose expertise and experience would greatly benefit the next generation and adds: “Caribbean designers work in very hard circumstances and seeing all the hard work they put into it gave me a passion for it that has never left me. Everything made by Caribbean designers is made with love.”
CRUISE INDUSTRY
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CAN VIRGIN SHAKE UP THE CRUISE INDUSTRY? BY ED KENNEDY, STAR BUSINESSWEEK CORRESPONDENT
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irgin Voyages is in the final stages of preparations for its maiden voyage in 2020. The new cruise line will set sail out of Miami and visit a range of Caribbean destinations including the Bahamas, the Dominican Republic and Puerto Rico. The PR campaign for this new entrant to the cruise industry is being led by Virgin founder Richard Branson, and so far has been going strong, given Branson’s unflappable enthusiasm for his business and the promise that Virgin will deliver something different for travellers. Nonetheless, while Virgin is sure to make a splash once it starts sailing, can the business really be much different from other cruise lines? And how does the addition of Virgin Voyages sit alongside Virgin’s wider operations?
PREPARING THE SHIP Announcing late 2014 that it would enter the cruise industry, Virgin’s first ship, Scarlet Lady, is set for its maiden voyage in April 2020. The cruise market is highly competitive, with many giants among it and the expertise of decades behind their offerings. As a newcomer, Virgin is keenly aware of this and is leaning heavily on customer frustration with existing providers and the expectation that they will opt for something fresh over the “same old, same old” next time they book a cruise. Promising to “make waves” in the sector, Virgin declared, “The cruise industry has long been dominated by a few key players and Virgin identified it as an exciting market to disrupt and deliver strong investor returns,” and “After many years of business as usual, the Virgin brand aims to breathe some life into the sector and deliver an experience for people who want a new way to cruise, both for the new and experienced cruiser.” So how will it do it? DIVING DEEP Among the most notable differences is Virgin’s ambition to kill the buffet queue. In its place will be over 20 dining options, from casual eateries to haute cuisine. Of the venues revealed so far is the glamorous Wake which resembles a high-end hotel bar you’d find in a European capital on land; it will present a vivid contrast to onboard Razzle Dazzle, serving up vegetarian and vegan offerings alongside a juice bar. In typical Virgin tradition, the company will offer the opportunity to be a bit naughty, allowing you to add meat to any vegan dish or top up your veggie smoothie with a shot of liquor. Scarlet Lady is expected to have a tattoo parlour for anyone who wants a permanent reminder in ink of their time cruising. In an apparent nod to Virgin’s beginnings in music, there will also
A digital rendering of Scarlet Lady, set to hit the open seas soon. (Courtesy: Virgin)
be a vinyl record store with listening stations, and rockstar-themed cabins, plus a running track and swimming pool for those who want to keep fit while living out some rock ‘n’ roll fantasies at sea. Perhaps unsurprisingly, given the entertainment on offer, Scarlet Lady will leave port as an adults-only, kid-free cruise. As well as the emphasis on elegance and glamour, there is a savvy marketing strategy targeted at cost-conscious cruisers. On top of the all-inclusive structure that encompasses all meals on board, a number of amenities that often cost extra on a cruise, like gratuities, Wi-Fi and non-alcoholic beverages, are
Virgin has marketed its cruises with the promise “No kids, no buffets and no limits”. For any traveller looking for a high-end experience, this will surely entice
included in the price. On a wider level, by virtue of the company’s airline operations, there’s an easy path ahead for Virgin to draw customers from all over the world. This was demonstrated with Branson’s recent visit to Australia and announcement of a partnership between Virgin Voyages and Virgin Australia to ferry cruise passengers from the Asian-Pacific nation to Miami before beginning their cruise.
NEW TEAM, OLD INDUSTRY Although there’s much promise from Virgin, there’s a balancing act here. Virgin has long positioned itself as a disruptor – years before the term disruptor become well-known. But the nature of the cruise industry and its abundance of red tape means there may be only so much Virgin can do to distinguish itself from others in branding and actual operations. Virgin has a clean slate here to run a scandal-free operation but just one slip-up could see it deemed ‘just like all the others’, given the numerous high profile issues experienced by other cruise lines over the years. Ultimately, it’s a substantial challenge for Virgin but the business has long shown deft skill in being ready to take on big challenges. Although not every venture has been a success, overall Virgin has capitalised on ‘selling different’. The favourable rating of its
leader Richard Branson, with YouGov ranking him the 5th most popular business figure in the US, affirms this.
LAND, SEA AND AIR Virgin has marketed its cruises with the promise “No kids, no buffets and no limits”. For any traveller looking for a high-end experience, this will surely entice. Yet cruises appeal to many passengers because of the opportunity to take children on a family-friendly cruise, loosen the belt to pack on a few holiday kilos, and do so with the comfort of knowing the kids won’t ever be out of arm’s reach; and the overall security of a cruise ship means the dangers that can sometimes exist in foreign travel are neutralized. Virgin doesn’t need to become a major player in this industry to build its overall brand. Like its space voyages, the fact that Virgin ships are soon to be sailing the seas is a great exercise in PR. Nonetheless, it would be a mistake to overlook Virgin’s sizeable ambitions within the cruise industry. Recent days have seen the announcement that Valiant Lady is expected to commence sailing in 2021 out of Barcelona, serving the Mediterranean region, with similar announcements expected to follow soon. Whether a believer or a sceptic of Virgin’s ability to shake up the cruise industry, this new entrant’s operations are a must-watch heading into 2020.
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CARIBBEAN DREAMERS CAUGHT IN THE USA IMMIGRATION CRISIS Continued from page 2
children means, in many cases, the nation is the only one they’ve ever known; their ‘homeland’ to which they could be deported would be a foreign country, for all intents and purposes.
Carlos Esteban, 31, of Woodbridge, Va., a nursing student and recipient of Deferred Action for Childhood Arrivals, known as DACA, rallies with others in support of DACA outside the White House, in Washington. (Jacquelyn Martin/AP)
executive direction that would give some cover to up to millions of individuals working in the US who are parents of American children. Although in effect for a number of years, these directives were not congressionally authorised. Alongside the ongoing bickering in Congress surrounding formal enactment into law, Donald Trump’s election to the White House gave him the authority to reverse the decisions of his predecessor, and he did so.
THE FUTURE OF DACA Presently, a DACA bill has made its way through the Democrat majority-controlled House. Its prospects of passing the Republican-majority Senate are far less promising, at least in the next few months. Yet, over a dozen of the remaining 2020 Democratic presidential candidates have expressed support for giving citizenship to “Dreamers” and there’s every expectation that a new Democratic Party president will bring about a sharp shift in policy from Trump. Meanwhile a case now sits with the Supreme Court that asks the nation’s highest judiciary to rule on the scope of presidential authority within immigration law and the future of DACA. Although Trump and his supporters are firm in seeking to wind back DACA, Dreamers have some strong supporters in their corner, with tech giant Microsoft notably joining an ancillary case that challenged the DACA rescission.
THE CARIBBEAN CONNECTION Statistics from 2017 estimate that some 4.4. million immigrants from the Caribbean currently reside in the United States, accounting for around 10% of the total immigrant numbers. Although most immigrants eventually go through the regular processes of naturalisation, for varying reasons not all feel able to do so. What’s more, when it comes to the Caribbean, there are a number of additional considerations in this area of US law that impact on this dynamic. Following the devastating 2010 earthquake, the US provided Temporary Protection Status to many in the Haitian community across America. Although Homeland Security ended this arrangement in mid-2019, the decision (like others surrounding Temporary Protection Statuses) has faced a subsequent challenge in court. Via the 1966 Cuban Adjustment Act and US-Cuba migration accords, a special arrangement emerged for Cubans arriving in America, commonly known as the ‘wet-foot, dry-foot’ policy. This created a path for Cubans who reached the US with or without a valid visa to obtain legal permanent residency after one year of residing there. This policy has since changed but its legacy remains a factor in collating the population of the Cuban diaspora in the US, and the murky nature of illegal immigration means it’s unclear how many people have arrived or remained there illegally. Dreamers who arrived as children are
estimated to number 700,000 alone and, undoubtedly, the question of deportation is especially harrowing for them. That these individuals arrived in the US while
WORDS AND ACTIONS A longstanding principle of many Americans who reject a more lenient approach to illegal immigrants is the argument, “The best way we can assist these people is to help stabilise their native homelands,” reasoning that in such circumstances it’s a win-win as the US doesn’t have to contend with as many refugees thereafter, and there’s the opportunity for impacted individuals to return home happily. While past performance is no guarantee of future behaviour, especially in politics, so far throughout his term, Trump has shown a large disinterest in Caribbean and Latin American relations. In some respects this isn’t a radical break from prior presidents but, given that Trump is in so many other ways a radical break from his predecessors and has undoubtedly soured relations in the region, he must be held to a different standard accordingly. If he seeks re-election based on his success in immigration, then the year ahead will require his focus domestically to be complemented by an uptick in attention south of the US border, otherwise his first term will show a failure to comprehend that real solutions to illegal immigration from Latin America require action both domestically and regionally.
The Saint Lucia Registry of Companies & Intellectual Property Company Incorporations Name: XPERT Signs and Graphics Ltd.
Name: Elite Medical Imaging (EMI) Inc.
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Directors: Clare Alfred, Sharmark Leon
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Date Incorporated: 14/11/19
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Date Incorporated: 14/11/19
Date Incorporated: 19/11/19
Chamber: Goddard-Dorville Legal
Chamber: SEDU
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