(1,1) -1- 2015 January February.indd 1/16/2015 2:54:15 PM
January – February 2015
Making Farming Easier
A Bigger Team. A Bigger Picture.
In this Issue...
ISG News .......................................... Page 2 Green Iron ........................................ Page 7 Tech Talk .......................................... Page 8 All About The Water ...................... Page 16 Risk Matters with Matt Hanna ....... Pages 19
being on the leading edge of precision agriculture, data collection and data management to help you leverage the investment you’ve made in technology. • The latest in innovation, technology and expertise related to production agricultural equipment—and the expertise and supp0ort to help you make the most of it. • An outstanding training program for our service technicians, parts, sales and Integrated Solutions Consultants that keeps them current and highlyskilled to better serve you. • A customer-first approach to everything we do—and a deep appreciation and passion for agriculture, rural communities and the farmers and ranchers who call this area “home”. The business of farming is moving faster and faster—and the challenges are great. So are the opportunities. You need an equipment and technology partner who not only helps you keep up, but ensures that you stay ahead. That’s our commitment to you—and we very much look forward to being part of your plan for success.
Oil & Filter Sale during the month of January! See Page 10 for more details.
Follow us on facebook. PRSRT STD U.S. POSTAGE PAID Permit #21 Scottsbluff, NE 69361 ECR-WSS
Retired Alliance Location Manager
POSTAL CUSTOMER
Kent Lachman
matched service and a powerful combination of expertise, experience and innovation. It’s all focused on the bigger picture: Helping you create and implement a successful and achievable plan for your future, your productivity and your profitability. With the addition of these new locations, the 21st Century Equipment family grows to 17 locations in three states. As a customer of 21st Century Equipment, you have the resources of our entire 17-store organization at your fingertips. If your local dealership doesn’t have the right part, it is very likely we’ll have it to you from one of our other locations via our daily courier service. If your local Integrated Solutions Group consultant doesn’t have the answer, another colleague in our company most certainly will. If you can’t find the new or used equipment you need on your local lot, chances are we’ll have it at another location. You will see our dedication to your success reflected in a number of important ways as we plan for our future and that of our valued customers: • A strong commitment to
21st Century Equipment Corporate Headquarters 9738 US 26 Bridgeport, NE 69336
Kent Lachman, a well-liked and well-respected leader in the 21st Century Equipment family, has retired effective the end of 2014. A native of the Twin Cities in Minnesota, Kent graduated from Southwest Minnesota State with a degree in ag business. He farmed for a while, then entered the equipment sales business with a focus on over-the-road trucks. He joined 21st Century Equipment in 2007 as location manager in Alliance. In 2011, he agreed to add management of the Gordon location to his duties. In both locations, Kent was able to dramatically improve performance and financial success. “It really comes down to having a team of talented, dedicated people—and that’s what we were able to build in Alliance and Gordon,” said Kent. Kent has seen 21st Century Equipment grow over recent years, and he has been impressed with how the company has managed the changes. “Change is inevitable and change is what you make of it,” he said. “During periods of change, you can be part of the solution or part of the problem. Overall, I think Owen Palm and 21st Century Equipment leadership have done a great job of managing the transition from small to large—and have been able to establish the company as one of the most respected John Deere dealer networks in the nation.” Kent’s wife Laura accepted a position as the CEO of a nursing home in Hillsboro, Kansas, and they are setting up their home in that community. They have two sons, one daughter and four grandchildren.
SCOTTSBLUFF – 21st Century Equipment acquires dealership in Western Nebraska and Eastern Wyoming As of the first of the year, 21st Century Equipment has assumed ownership of the John Deere dealerships in Scottsbluff, Nebraska, and Torrington, Wyoming, formerly known as Frank Implement. We are very pleased to have the opportunity to serve customers in these markets—and we take our hats off to Frank Implement for building a loyal customer base and a strong foundation for success. We look forward to introducing ourselves to customers in these areas, earning your confidence and becoming an integral partner in your plan for success. As our team gets bigger, we are even better positioned to help you address the bigger challenges and opportunities that await in the years ahead. At 21st Century Equipment, our motto is “Making Farming Easier.” In order to make that happen, our business is focused on helping you reduce risk, improve profitability and increase your competitive advantage. Additionally, we pledge to continue providing you with competitive pricing, a large inventory of equipment and parts, un-