Friday, October 19, 2012
HOW MINISTER ‘ELEVATED’ STADIUM BID
A Star News Group publication
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Phone: 5249 6700 Trades and Classifieds: 1300 666 808
FIRST LOOK AT CONCEPT FOR INTERNATIONAL TERMINAL AT AVALON AIRPORT ASIA, PACIFIC ‘LIKELY FIRST DESTINATIONS’ >> P7
SPECIAL FOUR-PAGE WRAP-AROUND ADVERTISING PROMOTION
50 Years of Trading E&S Trading celebrates 50 years of retailing This month marks 50 years since Bob Sinclair and his two brothers, Kel DQG -RKQ ÂżUVW GHFLGHG WR RSHQ D VPDOO general goods store in Ashburton, in Melbourne’s south east. The brothers called their store Eastern & Southern Trading, or E&S Trading for short. They began selling HYHU\WKLQJ LQFOXGLQJ HOHFWULFDO SURGXFWV EHGGLQJ IXUQLWXUH DQG VSRUWLQJ HTXLSPHQW $W WKH WLPH OLWWOH GLG %RE or his brothers know just how far their business would go. Fast forward half a century and ( 6 7UDGLQJ KDV H[SDQGHG WR ÂżYH VSHFLDOLW\ VKRZURRPV DFURVV 9LFWRULD including Geelong. 7RGD\ WKH FRPSDQ\ LV VWLOO KHDGTXDUtered in Ashburton and is still owned DQG RSHUDWHG E\ WKH 6LQFODLU IDPLO\ Bob’s wife Kaye and their two sons, Rob DQG 0LNH 6LQFODLU FRQWLQXH WR SOD\ DQ integral role in the day-to-day running of the business. “I don’t think dad or my uncles could have imagined in their wildest dreams ZKHUH WKH EXVLQHVV ZRXOG HQG XS ´ VDLG Rob Sinclair, joint Managing Director of E&S Trading. )ROORZLQJ LQ WKHLU IDWKHUÂśV IRRWVWHSV 5RE DQG 0LNH JUHZ XS LQ WKH EXVLQHVV and were encouraged from an early age to work in every area from the VDOHV Ă€RRU WR WKH ZDUHKRXVH 6RPH RI Rob’s earliest memories include working in the Ashburton store during his school holidays. “I started off selling batteries, clock radios and small stereo systems. I was DOVR LQ WKH ZDUHKRXVH IXOÂżOOLQJ RUGHUV doing deliveries and installations. Just because I was the boss’s son didn’t
mean I was treated any differently to DQ\RQH HOVH ´ In the mid to late 1990s, the Sinclairs made a decision to transform their JHQHUDO JRRGV EXVLQHVV LQWR D VSHFLDOist retailer. 7KLV ZDV LQĂ€XHQFHG E\ D VKLIW LQ WKH PDUNHWSODFH LQ ZKLFK UHWDLOHUV VXFK DV &DSWDLQ 6QRR]H DQG )RUW\ :LQNV ZHUH WDUJHWLQJ VSHFLÂżF SURGXFW FDWHJRULHV “It was obvious to us during this SHULRG WKDW D UHWDLOHU ZKR ZDV WU\ing to sell everything from travel JRRGV WR SRWV DQG SDQV ZDV UHally going to struggle. So to add the best value to our business and for our customers we decided to VSHFLDOLVH LQ FRRNLQJ DSSOLDQFHV ´ The decision to evolve into a VSHFLDOLVW UHWDLOHU OHG WR WKH RSHQLQJ RI D VPDOO NLWFKHQ DSSOLDQFH VHFWLRQ ZLWKLQ WKH $VKEXUWRQ VWRUH :RUNLQJ FORVHly with architects, designers, builders DQG VXSSOLHUV KHOSHG SDYH WKH ZD\ IRU WKH FRPSDQ\ WR FUHDWH PRUH FRPSUHKHQVLYH SURGXFW GLVSOD\V IROORZHG E\ bigger and better showrooms. Over the next 15 years, E&S Trading FRQWLQXHG WR GHYHORS LWVHOI DV D UHWDLO EUDQG ZKLFK VSHFLDOLVHG LQ WKH KRPH renovation and building sector. ,Q D \HDU EHIRUH WKH VDG SDVVing of Bob, the Sinclair family introduced a bathroom category to comSOHWH WKHLU PLVVLRQ WR RIIHU FXVWRPHUV a total home renovation solution. Âł:H VDZ WKH KRPH UHQRYDWLRQ FDWHJRU\ DV RXUV WR VSHFLDOLVH LQ 7KLV meant moving away from browngoods DQG LQWR EDWKURRP SURGXFWV ´ Between 2005 and 2011, E&S TradLQJ RSHQHG IRXU VKRZURRPV DFURVV
Celebrating 50 years: Mike, Kaye and Rob Sinclair of E&S Trading.
9LFWRULD DW %ODFNEXUQ (VVHQGRQ Moorabbin and Chadstone. ,Q WKH 6LQFODLU IDPLO\ SXUchased the Owen Crowl & Co. store at 207 Moorabool Street which was later rebranded at E&S Trading. Last year, they relocated this showroom to 531 Moorabool Street, on the corner of Barwon Terrace. 7KH QHZO\ UHGHYHORSHG VTP SUHPLVHV LV WKH ODWHVW DGGLWLRQ WR WKH FRPSDQ\ÂśV SRUWIROLR RI ZRUOG FODVV showrooms. It is also the largest kitchen, bathroom and laundry showroom in UHJLRQDO 9LFWRULD
5HĂ€HFWLQJ RQ WKH ODVW \HDUV WKH 6LQFODLUV DUH SD\LQJ VSHFLDO DWWHQWLRQ to their customers, whom they wish to thank in a big way. “Throughout October we are offering LQFUHGLEOH VSHFLDOV ERQXV GHDOV DQG H[FOXVLYH SURPRWLRQV ,WÂśV RXU ZD\ RI saying thank you to our loyal customHUV IRU WKHLU RQJRLQJ VXSSRUW RYHU WKH ODVW ÂżYH GHFDGHV ´ The Independent LV KHOSLQJ ( 6 Trading to celebrate their 50th birthday ZLWK D VSHFLDO IRXU SDJH ZUDS DURXQG feature highlighting their history, SURGXFWV DQG VWDII
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