SEED is a food magazine with a target readership of 18-25 year olds, both male and female, who are interested in food. The flow of our magazine shows a gradual increase in maturity and depth, with lighter, introductory articles that explore simpler topics at the beginning, and heavier, more content heavy articles exploring more complex topics towards the end.
Although our magazine is meant to be read in a leisurely manner, we have crafted our stories such that they can be taken as important food for thought as well. While our main objective is to entertain, we have made the effort to present informative stories that educate our readers and increase their knowledge of themselves and the world around them.
The design of SEED emphasises form over function, with an organic vibe and clean alignments. Using subtle design elements like font type, colour and illustrations that work together to achieve a minimal but vibrant looking magazine, SEED hopes to create a feast for the eyes of the r
