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The NAIAS Charity Preview

On one of the busiest nights in the D – the 2019 Detroit Auto Show– and with many competing charity preview events, it is always a challenge to create new engaging environments to attract attendees. Setting the tone from the very beginning of the event, we transported guests into another realm – Cirque in the City. Greeted at valet with a Flame Show, 300 attendees were led through a VIP tunnel of sparklers directly to a beautiful model in a Champagne Skirt, before arriving at registration.

On the second level of our venue, guests were introduced to a modern, new-age take on Cirque. Black draping and furniture heightened the drama while touches of gold introduced a subtle elegance to the evening. Guests were treated to a unique dinner experience by candlelight with live centerpieces that brought the theme to life! Our ring leader & interactive robot kept the dance floor packed all night, while the custom Vogue photo booth captured the excitement in the air. Custom swag was passed at every corner and the interactive entertainment and experiences left our guests wanting more!

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EVENT PLANNER : STAR TRAX ADVISORY TEAM SHANNON MCCONNELL & JEN AJLOUNY

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