START Magazin | Start Summit 15

MAGAZIN SUMMIT15

#FROM INNOVATION TO DISRUPTION 17 - 18TH APRIL, UNIVERSITY OF ST. GALLEN

Walder Wyss Ltd. Zurich, Basel, Berne, Lugano Phone +41 58 658 58 58 startup@walderwyss.com www.walderwyss.com

startup@walderwyss We accompany you on your way to the top Walder Wyss is one of the most successful and fastest growing Swiss law firms with a team of over 130 legal experts and offices in Zurich, Basel, Berne and Lugano. Our start-up desk makes our industry experience, knowledge and expertise available to young entrepreneurs and their start-ups and supports them through all phases from the sparking idea to the exit or IPO. Visit us at the Walder Wyss lounge in the exhibition area and have a chat with our start-up team.

3

INTRODUCTION Dear participant of the START Summit About a year ago, Luca Harrichhausen and I have decided to take the lead of START Summit 15. The student association START has always pursued the vision of generating impact on the European startup scene. As a consequence, we have launched the START ambassador program to outreach founders, students and investors from all over Europe. The ambassador program of START today counts 50 representatives from different countries. This is one of the main reasons why we are able to welcome participants from more than 47 different nationalities.

The START Summit 15 is bigger and better than in the past years. Within the two days, this year’s Summit presents nine highly influential speakers united by their passion for entrepreneurship and innovation, more than 40 workshops creating a unique platform for intellectual and interdisciplinary dialogues, an exclusive fintech panel with representatives from traditional and new economies, an eight hours coding challenge presented by SAP and much, much more.

East Asia) and highlight the challenges of building up a business there.

It was always one of our big goals to create a unique platform of an intercultural and interdisciplinary knowledge transfer. Especially the exchange of thoughts and ideas between participants with different backgrounds such as ICT, business administration and many other subjects is one of START Summit’s key values.

As participant of START Summit 15, you will experience the unique atmosphere of START Summit, get involved in hands-on working sessions, meet inspiring people from all over the world and enjoy two days of finest Entrepreneurship.

Sincerely,

With this year’s theme from innovation to disruption, we want to outline the pan-European way of snatching innovation from a critical perspective and show that there is greater need for entrepreneurially designed education systems and a comprehensive venturesome attitude of the European investor scene.

Moreover we want to give first-hand insights in the Asian startup world (China, Japan, South

Vincent von Büren President START global

Luca Harrichhausen Co-President START global

01

pp. 8 - 9

TIMETABLE

02

pp. 10 - 12

03

p. 14

EVENT LOGISTICS

START GOES ASIA

07

08

pp. 34 - 35

SAP CODE JAM

pp. 36 - 39

STARTUP SECTION

04

pp.pp.

1614 - 19 - 17

05

p.p.2119

SPEAKERS

DISRUPTIVE PANEL DISCUSSION

09

10

TEAM

pp. pp.

4038 - 41 - 39

06

pp. 20 23 - 30 32

WORKSHOPS

pp.pp.

4240 - 44 - 42

PARTNERS

SUMMIT 15

We welcome you to the SUMMIT15 Enjoy your stay!

ABOUT GLOBAL

01 TIMETABLE Friday, April 17th 2015 SAP CODE JAM WORKSHOP 9 - 10.00

07.30 - 10.00

Registration & Breakfast

10.00 - 10.30

Opening Ceremony

10.30 - 11.20

Speech I: Omid Scheybani

11.45 - 13.00

Workshops I

13.00 - 14.00

Lunch

14.00 - 14.45

Speech II: Ryo Umezawa

15.00 - 16.10

Workshops II

16.30 - 17.20

Speech III: Todd Embley

17.30 - 18.20

Asia Insight Speech: Christopher Ax

18.30 - 19.20

Investor Dialogue: Finleap

19.20 - 21.30

Swiss Dinner Bar Crawling

SAP CODE JAM

21.30 -

University of St.Gallen Greetings from G端nther Oettinger

ETH STARTUP SPEEDDATING 18.30 - 22.00

9

Saturday, April 18th 2015 08.00 - 10.00

Breakfast & Innovation Market

10.00 - 11.10

Speech IV: Alfred Gusenbauer

11.30 - 13.00

Workshops III

MEET-THEINVESTOR 10.00 - 13.00

13.00 - 14.00

Lunch

14.00 - 14.50

Speech V: Dalton Caldwell

15.00 - 15.50

Investor Dialogue: Gutenberg

16.00 - 17.00

START Competition

STARTUP BOOTCAMP OFFICE HOURS 14.00 - 16.00

17.20 - 18.20

Workshops IV

18.30 - 19.20

Speech VI: Cordeiro

19.30 - 20.20

Fintech Panel

20.30 - 22.30

START Dinner

22.30 -

START Afterparty @ Trischli Nightclub

START & Friends Workshop

02 EVENT LOGISTICS

BAR CRAWLING

Time: Friday, 21.30 St. Gallen might be small, but nonetheless it offers the highest densitiy of pubs and restaurants in Switzerland! We will pay a visit to some of the best around on Friday evening including «Galleria», «Vintage Bar», and «Die Box».

START AFTERPARTY Time: Saturday, 22.30 Don’t miss out the legendary START afterparty at Trischli Club on Saturday Night! Having crawled around bars the evening before you will already know your way around in the notorious nightlife street of St. Gallen. Have fun & party hard!

www.galleria-sg.ch

2010 Brühlgasse 21 - St.Gallen - 071 222 83 71

Vintage Bar

Galleria

Die Box

Trischli Club

Katharinengasse 6

Brühlgasse 21

Brühlgasse 44

Brühlgasse 15

9000 St. Gallen

9004 St. Gallen

9004 St. Gallen

9000 St. Gallen

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GETTING AROUND The START Summit 2015 and all main events happen on university campus. Another Summit spot is located at «Pfalzkeller»*, in the old town, where the ETH Startup Speed Dating will take place.

Due to its manageable size St. Gallen is easily explored by foot. However, if you want to avoid breaking a sweat climbing the hill, there are several public bus connections or taxi services available: • Bus connections to campus: - Bus no. 9 to «Gatterstrasse / University West»

• Taxi services: - «Herold Taxi» (+4171 222 27 77)

*No worries, thanks to its unique entrance «tunnel» you won’t have problems to find it.

START provides those staying at the hostels in Schönau and Kreuzbleiche with a free shuttle bus transfer. Please be aware of departure and arrival times depicted on the following table. Buses only operate according to the plan, so make sure you are on time. Please consider the general rules that need to be followed when lodging at the hostels.

FOOD & BEVERAGES Inspiring speeches, exciting workshops, non-stop networking, and the development of new business ideas are exhausting activities. Therefore, we made it our mission to keep you fueled and energized during these two days. Together with our great food partners we provide you with food and beverages the entire time. The buffet for breakfast, lunch and snacks is located in the foyer of the main building. In addition to that, there are several fridges with drinks allocated all over the place. Your physical well-being is one of our top priorities. Bon appétit!

FREE SHUTTLE BUS TRANSFER START provides those staying at the hostels in Schönau and Kreuzbleiche with a free shuttle bus transfer. Please be aware of departure and arrival times depicted on the following table. Buses only operate according to the plan, so make sure you are on time. Please consider the general rules that need to be followed when lodging at the hostels.

Friday, 17. April - Day #1 from “Haltestelle Sporthalle” (Kreuzbleiche) from “Haltestelle Schönenwegen” (Schönau) to University START Summit

07:50 08:00

Nightlife / Bar Crawling from “Haltestelle Marktplatz” Downtown 00:30 Saturday, 18. April Sankt Gallen Citycenter

to START Hostels Kreuzbleiche and Schönau

from “Haltestelle Marktplatz” 03:00 Sankt Gallen Citycenter

to START Hostels Kreuzbleiche and Schönau

Saturday, 18. April - Day #2 from “Haltestelle Sporthalle” (Kreuzbleiche) from “Haltestelle Schönenwegen” (Schönau) to University START Summit Nightlife / Bar Crawling from “Haltestelle Marktplatz” Downtown Saturday, 19. April to START Hostels Kreuzbleiche and Schönau

from “Haltestelle Marktplatz” Downtown

to START Hostels Kreuzbleiche and Schönau

Sunday, 19. April - Departure from “Haltestelle Sporthalle” (Kreuzbleiche) from “Haltestelle Schönenwegen” (Schönau)

to University / Shuttle to Munich

07:50 08:00

03:00

04:00

11:50 12:00

Switzerland’s leading Business University University of St.Gallen (HSG), Switzerland info@unisg.ch, www.unisg.ch

EFMD

st

1

place

in the l Times Financia ng Ranki

China has got 618 million internet users which represent just 45% of the population.

Cities like Beijing or Shenzhen have turned into tech hubs with over 1’000 research institutes, more than 150 incubators and tons of startups in only a decade. Also in Singapore and India a hard-working and successful entrepreneurship ecosystem grows to global importance. Though, Asian tech companies still suffer from the bad reputation of being copycats. But since the tremendous IPO of Alibaba there is the proof that Asian tech companies cannot be ignored anymore. Tencent, Xiaomi, Baidu, Alibaba are some of the big players in the Asian startup scene. Together they have a valuation of nearly 500 billion USD. Moreover there is a great change of thinking.

With strong governmental support, the excellent internet and mobile connectivity rates and two well-known universities for Business and Tech, cities like Singapore or Shenzhen prove that they are amongst the best startup ecosystems in the world.

As a consequence, the “Asian gold-mine” attracts many western entrepreneurial minded people who want to join the startup community there. But setting up a business can be quite hard. The linguistic barriers, the extremely fragmented markets, the lack of trust in external solutions are just some of the many challenges western founders are confronted with.

Todd Embley, Program Director at Chinaccelerator speaks about the Asian startup ecosystem, especially in China.

See also chapter 04, p. 15

Christopher Ax, founder and CEO of Schmatz Japan shares his experiences of building up a business in Asia.

See also chapter 04, p. 16 RECORD YOUR PITCH & WIN A TRIP TO ASIA! Startups attending the START Summit 15 are offered the opportunity to record their pitch @ Swissnex Online Pitching and win a trip to Shanghai, Singapore or Bangalore.

Location: 1st floor

03 START GOES ASIA

15

Jörg Rheinboldt, Geschäftsführer Axel Springer Plug and Play Accelerator

Alle Chancen eines Start-

ups.

Mit einer Aufbruchstimm ung, die nicht erst zum Feierabend einsetzt.

Jetzt durchstarten und m

it uns den führenden digi

Da geht noch mehr.

Mit Menschen, die über sich und gewöhnliche Jobprofile hinauswachsen. www.axelspringer.de/karriere

talen Verlag gestalten.

04 SPEAKERS

17 Born in Germany to Iranian parents, Omid Scheybani is a California resident and in charge of Google’s strategic cloud computing partnerships throughout Latin America.

Omid Scheybani Google Inc.

Having joined Google in 2009 right after obtaining his Bachelor degree from the European Business School (EBS), Omid has gained a reputation for his inspirational attitude towards life. He is the co-founder of the lifestyle portal MOSAIC as well as a frequent traveler who has pioneered the art of “World Culture Storytelling” through social media. On his blog “The Positude”, he regularly publishes thought-provoking essays that are at the intersection of life, leadership and happiness.

Time: Friday, 10.30 - 11.20

Location: Main Stage

Ryo Umezawa spent 10 years in the Philippines prior to studying International Business and Economics at Sophia University in Tokyo.

Ryo Umezawa CEO HAILO.

Ryo has been with J-Seed Ventures since 2005, participating in several partner companies where he frequently assisted in starting up the businesses, marketing and business development. In 2008, he was in charge of starting up an iPhone ad network and produced an iPhone app at TrafficGate. Apart from that Ryo started his his own venture, a mobile marketing company, is an angel investor and consults companies in the mobile solutions business.

Ryo was selected as a Leaders of Tomorrow at the 40th St. Gallen Symposium held in 2010 and in 2011 as a member of World Economic Forum, Global Shapers Community (GSC) in Japan.

Time: Friday, 14.00 - 14.45

Location: Main Stage

Todd Embley, Program Director at Chinaccelerator, is a serial entrepreneur who has been living in China for more than 6 years.

Todd’s main areas of expertise lie in Lean Startup methodology, Entrephilosophy, Marketing and Customer Development. He has been a speaker for Global Mobile Internet Conference, TEDx, GSMA Innovation Labs and many others, also he vetted more than 1000 companies for the Chinaccelerator program.

Todd Embley Program Director at Chinaccelerator

Among others Todd helped to startup an expat magazine called The Kelton Times. After driving the venture to a cash-flow positive position in only 6 months he jumped into another startup in the freight forwarding world before joining the SOSventures team at Chinaccelerator where he had been a mentor since it’s inception in 2010. Todd holds a Bachelor’s Degree in Business Administration and an Honors Diploma in Information Technology from the British Columbia Institute of Technology.

Time: Friday, 16.30 - 17.20

Location: Main Stage

After working at Rocket Internet in Mexico and New York and a further intermediate stop in Hong Kong Christopher Ax decided to turn his back on e-commerce and start his own venture in Tokyo, Japan.

With his company Schmatz he successfully started selling German delicacies such as Currywurst and Sauerkraut on Japanese farmer’s markets. Meanwhile, he is pursuing his dream of a disrupting German fast-food chain in Asia. Schmatz will inaugurate the first restaurants in Tokyo in the course of this year.

Christopher Ax Founder & CEO Schmatz Japan

Time: Friday, 17.30 - 18.20

Location: Main Stage

Since the financial crisis trust in banks has been constantly declining.

Ramin Niroumand, Partner of FinTech company builder FinLeap, explains why the time is ripe for new players to offer better and more transparent financial solutions to customers worldwide, and gives an overview of the massive opportunity.

Ramin Niroumand Partner at Finleap

What are the trends?

What is the mindset of the FinTech entrepreneur?

How can you monetize FinTech in the early market?

What are the ingredients for successful business models?

Time: Friday, 18.30 - 19.20

Location: Main Stage

Dr. Alfred Gusenbauer is an Austrian career politician who until 2008 spent his entire professional life as an employee of the Social Democratic Party of Austria (SPÖ) or as a parliamentary representative.

He headed the SPÖ from 2000 to 2008, and served as Chancellor of Austria from January 2007 to December 2008. Since then he has pursued a career as a consultant and lecturer, and as a member of supervisory boards of Austrian companies.

Dr. Alfred Gusenbauer Chancellor of Austria a.D Venture Capital Investor Chairman at STRABAG

Time: Saturday, 10.15 - 11.10

Location: Main Stage

19 Dalton Caldwell is a technologist and digital music entrepreneur.

He is the founder and Chief Executive Officer of Mixed Media Labs. Mr. Caldwell currently works as a partner at Y Combinator. Born in El Paso, Texas, Caldwell graduated from Stanford University in 2003 with a B.S. in Symbolic Systems and a B.A. in Psychology.

Dalton Caldwell

After graduation, Caldwell worked briefly for VA Linux before founding imeem in late 2003 with Stanford classmate (and ex-Napster engineer) Jan Jannink. Having raised over $50 million from investors including Sequoia Capital, imeem was one of the world’s largest music streaming services until it was bought and shut down by MySpace.

Partner at Y Combinator Time: Saturday, 14.00 - 14.50

Daniel Gutenberg Partner at VI Partners

Location: Main Stage

Daniel Gutenberg is General Partner at VI Partners, a Swiss venture capital firm. Subsequent to selling Gutenberg Communication Systems AG to the Telindus Group in the year 2000, Daniel Gutenberg became a very active business angel and investor in numerous startups. His focus is on technology and he has been taking board assignments for various public and private Companies as well as for YPO Young Presidents’ Organization, a network of young global business leaders. He also acts as the president of the Swiss Technion Society and as a member of the Circle of Investors of BrainsToVentures. In 2011 Mr. Gutenberg was awarded as business angel of the year (SECA).

Time: Saturday, 15.00 - 15.50

Location: Main Stage

Dr. José Luis Cordeiro was was born in Latin America and educated in Europe and North America. He has studied, visited and worked in over 130 countries in 5 continents.

Dr. Cordeiro studied at MIT where he received his B.Sc. and M.Sc. degrees in Mechanical Engineering. His thesis consisted of a dynamic modeling for NASA’s «Freedom» Space Station (today’s International Space Station). He later studied International Economics and Comparative Politics at Georgetown University in Washington, USA, and then obtained his MBA at INSEAD in Fontainebleau, FR, where he majored in Finance and Globalization. During his studies, Mr. Cordeiro Dr. José Luis Cordeiro worked with the United Nations Industrial Development Organization (UNIDO) in Vienna, and with the Center for Strategic and International Futurist Studies (CSIS) in Washington, DC. He started his doctoral degree at MIT, which he continued later in Tokyo, and finally received his PhD at MIT - Massachusetts Universidad Simón Bolívar (USB) in Caracas.

Institute of Technology He is a lifetime member of the Sigma Xi (ΣΞ, Scientific Research) and Tau Beta Pi (ТΒΠ, Engineering) Honor Societies, is also a honorary member of the Venezuelan Engineers College (CIV), and his name has been included in the Marquis Edition of Who’s Who in the World.

Time: Saturday, 18.30 - 19.20

Location: Main Stage

© 2014 Accenture. All rights reserved.

future

Be greater than.

Bereichern Sie mit Ihrem Talent eines der weltweit führenden Unternehmen in den Bereichen Management, Technologie und Innovation.

Arbeiten Sie mit erfahrenen Spezialisten und entwickeln Sie gemeinsam intelligente Lösungen für unsere internationalen Top-Kunden. Sie profitieren von individueller Förderung durch Training und Weiterbildung und starten eine aussergewöhnliche Karriere. Entdecken Sie Ihre Fähigkeiten und wachsen Sie über sich hinaus. accenture.ch/karriere

present

FINTECH

21

DISRUPTIVE PANEL DISCUSSION

«DISRUPTING BANKING IN TIMES OF NEW TECHNOLOGIES AND ONGOING DIGITALIZATION»

Nektarios Liolios MD Startupbootcamp Fintech

Marc P. Bernegger Fintech Investor

The digitalization and rapidly evolving new technology have transformed market conditions for many traditional businesses which majorly impacts customer behaviour and therefore a great part of our society. FinTech gives a new technological side to the provision of financial solutions which has the potential to drastically disrupt the financial industry we have mostly relied on during decades.

Switzerland being one of the most renowned global financial hotspots whilst being strong in advancing in technological knowledge is therefore a potential

Alexander Graubner-Müller, Co-Founder Kreditech

Holger Spielberg, MD Digitial Priv. Banking, Credit Suisse

hub for a revolution in financial markets. We aim to inspire you by providing a closer look on FinTech, its opportunities for young entrepreneurs and of course the big players and experts in said area.

We are very proud to present the FinTech panel as one of the highlights of this year´s conference. The panelists travelling to St. Gallen come from London, Hamburg and Zurich and embody extraordinary knowledge about FinTech and expertise of how to build a business based on financial technology.

Time: Saturday, 19.30 - 20.20 Location: Main Stage

05 DISRUPTIVE PANEL DISCUSSION

Spacious, modern, caring

Welcome to Oberwaid - Kurhotel & Privatklinik Oberwaid - Kurhotel & Privatklinik is a place where you can relax and unwind, DISRUPTIVE PANEL DISCUSSION but also get active, energize and achieve a healthier balance in your life. The timeless and elegant«DISRUPTING building set in itsBANKING own park with groves ofOF oldNEW trees nestles harmoIN TIMES niously in the Lake Constance landscape. The light and spacious atmosphere starts TECHNOLOGIES AND ONGOING DIGITALIZATION» right at the entrance and permeates every area of the building. The two restaurants, the large rooms and suites, the Tau Spa area and the in-house medical center are well designed, making you feel at home.

A key feature of the building is the three-wing floor plan in the form of the Cross of Tau – a symbol of the three pillars of health: exercise, nutrition and motivation.

The Oberwaid - Kurhotel & Privatklinik offers its guests:

OBERWAID ANZEIGE #1 · First class medical care · Superior hotel standard · Spacious surroundings and beautiful architecture in a natural setting · Exclusive wellbeing and fitness products in the Tau Spa & Gym · Excellent nutrition based on our SMART Cuisine concept · Spacious conference rooms

For Information contact: info@oberwaid.ch, www.oberwaid.ch or phone + 41 71 282 00 00

Schweizer Heiltradition seit 1845

www.oberwaid.ch

info@oberwaid.ch

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06 WORKSHOPS

Time: Friday, 11.45 - 13.00

Location: 01-011

Scale your business with the cloud This workshop is right for you to get an idea of all the services you can use and integrate within your solution using the cloud. This technical demo-oriented session will give you the opportunity to understand how to profit of the Microsoft Cloud platform Azure in order to bring your applications up to speed. Furthermore we will introduce you to the Microsoft BizSpark program. With this free 3 year program, you receive all Microsoft software and Microsoft Azure benefits worth up to 750$/per month. If you bring your laptop with an internet connection to the session, we will help you to get started with this benefits in a few minutes!

Time: Friday, 11.45 - 13.00

Location: 01-012

From the business idea to the sucessful business – Support, tipps & tricks for this stony journey SAP University Alliances will give an insight in how we support initial business ideas towards proper business planning by offering workshops around entrepreneurship. Once this step is taken SAP Startup Focus aims to help startups in the big data, predictive and real-time analytics space develop new applications on SAP HANA and accelerate market traction. We are looking for unique, innovative and imaginative Startups beyond the walls of SAP. Finally a former startup will provide you with tips and tricks how to become successful and will show you an enterprise ready tool for startups to run your business.

Time: Friday, 11.45 - 13.00

Location: 01-107

Digital Health – More than just a hype?

In 2014 the Venture Capital funding of Digital Health amounted to USD 6.5 billion. This number only scratches the surface: The first billion dollar Digital Health startups are queuing up for IPOs. It is estimated that the number of smartphone users worldwide that use a healthcare application will reach 500 million soon. Digital Health is one of the fastest growing technological areas with the potential to transform international healthcare delivery and give patients, governments, businesses and providers across the globe access to better healthcare. XL Health, a Venture Capital fund based in Berlin, will introduce the Digital Health market and discuss challenges and opportunities of this sector!

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Time: Friday, 11.45 - 13.00

Location: 01-307

Creativity: The catalyst of innovation Become a creative passionate! In the alchemy of innovation, creativity is the catalyst to spark the technological leaps that disrupt business. Deloitte Digital is pleased to facilitate a workshop experience that seeks to empower entrepreneurs to lead innovation by celebrating our innate creativity. Whether you are a business strategist or hard-core technologist, you will need to become a creative passionate to succeed in an increasingly innovative world. The session will be facilitated by Dr. Joseph Press, who leads Deloitte Digital in Switzerland. He completed his Ph.D.in Design Technology at MIT and is a faculty member at Parsons The New School For Design in the Strategic Design & Management Masters Program.

Time: Friday, 11.45 - 13.00

Location: 01-113

Osborne Clarke - Legal Topics The law firm Osborne Clarke is especially in Germany well known in the sector of Digital Business. With this expertise Osborne Clarke has a strong commitment to entrepreneurship and provides founders with legal advice. In Switzerland Osborne Clarke works collaboratively with Kellerhals Attorneys at Law. The Workshop held by these law firms is primarily for startups and covers different legal topics concerning seed and early stage startups.

Time: Friday, 15.00 - 16.10

Location: 01-113

Due Diligence Check Investors will only select and capitalize your company if you are able to convince them that it is the right decision. This means for the entrepreneur to understand the needs and pains of the investor and to anticipate detailed discussions around many topics such as the product, market, strategy and its execution, team, financials, and many more.This Workshop will help you to understand the investor’s motivations and will prepare you for the Due Diligence process. The workshop will focus the different topics of a due diligence check (business strategy and its execution, team as well as terms and contracts and the formal due diligence).

Time: Friday, 15.00 - 16.10

Location: 01-307

TAXED!? / What founders and employees must know about their personal tax situation Holding shares is seen as one of the key incentives for founders and other team members of start-up companies. Moreover, Switzerland-based start-uppers generally believe that they will achieve a tax free capital gain when they sell their shares in an exit scenario. However, this tax concept is being challenged by Swiss tax authorities. Accordingly, choosing the right set up from a tax perspective is crucial for start-ups. In a first part of our workshop, Walder Wyss will acquaint you with the most important principles applied by Swiss tax authorities. In a second part, you will get the opportunity to explore in groups the various pitfalls on your way to a potentially tax free exit based on recent cases.

Time: Friday, 15.00 - 16.10

Location: 01-011

Two years of Axel Springer Plug and Play: Patterns, Experiences and Learnings Axel Springer Plug and Play is one of the leading accelerators in Europe that will share its unique experiences and learnings about how startups succeed with their business ideas. The workshop at the START Summit focuses success patterns that Axel Springer Plug and Play determined within the last two years and will show how startups can benefit by cooperating with Axel Springer Plug and Play and its expertise with young founders and their ambitions. The workshop will be held by Frauke Mispagel Managing Partner at Axel Springer Plug and Play and addresses both founders with visions and disruptive business cases and also students that want to learn more about opportunities and ideas provided by Axel Springer Plug and Play.

Time: Saturday, 11.30 - 13.00

Location: 01-011

Swisscom Pirates Hub: Connecting Big and Small We are the hub that connects your early stage startup with the corporate power of Swisscom, tailored to your needs. Learn how we can help you to develop, launch and scale your prototype into a successful business by co-creating your product. We offer workspace in the heart of Zurich, access to various experts, from developers to marketing specialists, state of the art cloud-technology, and foremost direct access to our customers and partners by leveraging our marketing and sales channels. No bla – just do.

27

Degree Courses Bachelor’s Programmes

Programme language

Business Administration Economics International Affairs Law Law and Economics

English and German English and German English and German German German

Master’s Programmes Business Innovation Marketing, Services and Communication Management Accounting and Finance Banking and Finance Strategy and International Management Business Management Management, Organization Studies and Cultural Theory Economics Quantitative Economics and Finance International Affairs and Governance International Law Law Law and Economics

German English and German English and German English English German German English and German English English and German English German German

Ph.D. Programmes Management (5 specialisations) Accounting Business Innovation International Business Strategy and Management Marketing Finance Economics and Finance International Affairs and Political Economy Organization Studies and Cultural Theory Law University of St.Gallen (HSG), Switzerland info@unisg.ch, www.unisg.ch

English German English English German English English English and German English and German German

Time: Saturday, 11.30 - 13.00

Location: 01-110

Marketing Strategy and Positioning - From Function to Benefit to Value Selling Successful branding, marketing & communications are more than just a set of tools and A/B testing - it is a state of mind that is very close to both customer and business goals. Too many businesses start with a marketing channel in mind and are neither able to attract customers nor build a strong cultural identity on the inside. In this workshop, Oliver Kanders, who built 10 companies with HitFox Group, will give insight on how players like Apple, Google and HitFox build brands that are superior and leverage communication to build successful companies.

Time: Saturday, 11.30 - 13.00

Location: 01-012

The answer to digital disruption: Build, extend and run next generation in memory applications in the HANA Cloud Platform Get to know real-life use cases around digital disruption and how SAP’s leading HANA Cloud Platform is the basis for the next wave of innovation. Discover SAP HANA’s advanced capabilities, such as text mining, geo-spatial processing, predictive analytics and learn how to use them to program consumer-grade and industry apps for today’s always-on, mobile, and data-driven world. Moreover, explore how to quickly build, deploy and run cloud and hybrid HANA based apps on a scalable platform as a service, including database, and various application services such as mobile services, for example.

Time: Saturday, 11.30 - 13.00

Location: 01-307

Media – How to build strategic partnerships ProSiebenSat.1 Media AG as investor in the digital business. From media deals to strategic cluster investments. Having started a solely minority stake focused investor leveraging idle media ProSiebenSat.1 now complemented its investment activities with 7Commerce. 7Commerce seeks majority investments following the logic of clusters (e.g. Beauty & Accessories, 7Travel, Home & Living).

Here we try to support our assets with a broad range of central services as TV power & analytics, Product (UX, mobile), Marketing (CRM, SEO, SEA) ranging to central functions as Recruiting, Legal or Tax. We will share our investment logic as well as concrete examples of our service offering.

29

Time: Saturday, 17.20 - 18.20

Location: 01-011

Term sheet, basics you need to know as a founder The workshop will provide you with insights on the founders and investors perspective of Term Sheet negotiations. You will get a brief overview of where to get funding from and what the most common structures and terms look like and mean. If you always wanted to know what pre- and post-money, vesting, liquidation preference etc. means, feel free to join the discussion.

Time: Saturday, 17.20 - 18.20

Location: 01-307

Loving kick-ass growth? - Fuckups on the way to great leadership!

Do you think you have what it takes to grow your idea in the most kick-ass way? Then get ready for some great fuckups on the way up to great leadership.

This workshop will focus on challenges you will face on the way to success. You’ll get to solve problems we have faced on our way to growing your business and get hands-on insights on possibilities of how to react to leadership and recruiting challenges on the way up. Join our workshop and take part in the discussion. See you there.

Time: Saturday, 17.20 - 18.20

Location: 01-113

Radical agility Zalando was founded on the idea that online technology could create more inspiring and convenient ways for customers to shop fashion. We want to be cutting edge in technology and maintain the pioneering role that our customers have come to expect of us. Working in small, agile teams, our technology experts swiftly turn new ideas into prototypes that are subsequently tested and adapted as necessary in our online store. Successfully tested prototypes are rolled out internationally for about 15 million active customers across Europe.

Therefore we would like to talk about how Zalando’s technology team makes fashion come alive, organizing teams to foster innovation, attract & retain talent at scale. Keeping startup culture as you grow to thousands of Engineers.

Time: Friday, 11.45 - 13.00

Location: 01-111

Time: Friday, 11.45 - 13.00

Location: 01-112

Time: Friday, 11.45 - 13.00

Location: 01-114

Time: Friday, 11.45 - 13.00

Location: 01-208

Time: Friday, 11.45 - 13.00

Location: 01-308

Time: Friday, 15.00 - 16.10

Location: 01-107

Time: Friday, 15.00 - 16.10

Location: 01-012

Time: Friday, 15.00 - 16.10

Location: 01-111

Time: Friday, 15.00 - 16.10

Location: 01-112

31

Time: Friday, 15.00 - 16.10

Location: 01-114

Time: Friday, 15.00 - 16.10

Location: 01-208

Location: 01-107

Time: Saturday, 11.30 - 13.00

Location: 01-111

Time: Saturday, 11.30 - 13.00

Location: 01-112

“EUROPE’S LEADING TALENT CONFERENCE FOR ENTREPRENEURSHIP AND INNOVATION”

SUMMIT 15

Time: Saturday, 11.30 - 13.00

Location: 01-113

Time: Saturday, 14.00 - 16.00

Location: 01-207

Time: Saturday, 17.20 - 18.20

Location: 01-114

Time: Saturday, 17.20 - 18.20

Location: 01-012

Time: Saturday, 17.20 - 18.20

Location: 01-107

Time: Saturday, 17.20 - 18.20

Location: 01-111

Time: Saturday, 17.20 - 18.20

Location: 01-112

Time: Saturday, 18.30 - 19.20

Location: 01-011

Location: 01-207

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Raum für

Fascinating People

LERNE UNS PERSÖNLICH KENNEN!

Presented by

START Summit – where business meets tech – creates an excellent platform for an interdisciplinary and intercultural knowledge transfer.

Students with different backgrounds share their experiences and learn from each other.

For the first time this year’s Summit presents a unique coding challenge.

in a fun and casual environment using SAP technologies.

The events are developer community focused, supported by SAP, and explore technologies available through the Developer Center such as SAP HANA, Mobile, and Cloud. Furthermore, there will be two extra workshops before the SAP Code Jam is a 6 hour hands-on coding Jam session, where the coders will get to and networking event where attendees know the Business Model Canvas and learn collaboratively develop platforms and tools all about Design Thinking in order to turn their ideas into reality.

Time: Friday, 09.00 - 17.00

07

Location: 3rd floor

CODE JAM

35

09.00 - 10.00

Workshops: Business Model Canvas & Design Thinking

10.30 - 16.10

SAP Code Jam

16.10 - 16.30

Code Jam Closing

08 STARTUP

37

STARTUP SPEED DATING The Startup Speed Dating offers students the chance to meet a variety of interesting startups. In a matching process you will be able to choose your favorites and meet founders on a 6 min speed date.

After pitching their business idea or enterprise for 30 seconds founders will be provided with 12 slots to meet some of the 100 skilled and preselected candidates.

Time: Friday, 18.30 - open end

Location: Pfalzkeller, Old Town

Note: There is an optional meeting point at 18.00 in front of the main building from where interested participants will be accompanied by foot to ÂŤPfalzkellerÂť.

Timetable 18.30

Door opening & welcome

18.40

Briefing for founders / startups

19.00 - 19.45

Startup pitches

19.45 - 20.00

Matching process

20.00 - 20.45

Speed Dating: 1st round

20.45 - 21.00

Break

21.00 - 21.45

Speed Dating: 2nd round

22.00 - open end

Bar crawling

In cooperation with

Wir begleiten Sie von der Gr端ndung bis zum internationalen Wachstum.

KMU Business-Software.

Damit Ideen Erfolg haben. www.sageschweiz.ch

Sanja Arsenovic, Sage-Mitarbeiterin

39

MEET-THE-INVESTOR

Meet the investor! Participating founders and startups will receive the unique opportunity to pitch their ideas to the attending investors. Startups will have about two to three minutes to convince the investors of their business idea before moving on to the next investor.

Following this session, the investors will vote on which startup they would like to see again in the final START competition, during which five of the startups will compete for the START award.

Time: Saturday, 10.00 - 13.00

Location: Working area

START COMPETITION Five startups will compete for the START Award, which will consist of a price of 10,000 CHF among many other benefits provided by our various partners. Five startups, selected by the attending investors from the «MEET-THE-INVESTOR» session, will qualify for the START competition. The participants will have 4 minutes to pitch their idea to the judges, which in turn will then have 4 minutes to challenge the participants and to ask questions. The jury, consisting of Jens Pippig (Pro7Sat1), Marc Schmitz (Lakestar), Frauke Mispagel (Axel Springer), Arek Wylegalski (Index Ventures), and Oliver Kanders (Finleap), will select the lucky winner(s) who will take home the highly coveted START Award.

Time: Saturday,16.00 - 17.00

Location: Main Stage

THE FINTECH ENTREPRENEURS We are re-shaping finance. Be part of the journey.

What?

Why?

How?

FinLeap is a startup factory building 6-8 FinTech companies in 2015. We are a team of 80+ professionals based in Berlin and Frankfurt.

Financial services can be better, more individual and less costly for the end user.

We use new technologies and scalable business models to provide cheaper, simpler and more transparent financial services.

1

market

Shape

the journey with uS!

6-8

companies/ years

0.5-5m

€ seed funding/ company

more then 30 open positions from trainee to co-founder finleap.com/jobs

09 TEAM

“WE DID NOT ONLY BECOME TEAM MEMBERS, BUT FAMILY TOO.”

Board

Vincent von Büren President

Luca Harrichhausen Co-President

Sponsoring

Jonas Muff Head of Sponsoring

Maximilian Locca Sponsoring

Felicitas Fluhrer Sponsoring

Jeannine Trümpy Sponsoring

Dominik Wojciechowski Sponsoring

Gion Hottiger Sponsoring

Benedikt Wakonig Head of Student Relations

Dominik Betram Student Relations

Alessandro Oehy Student Relations

Patricia Llull Sperandio Student Relations

Leora Lussi Student Relations

Leo Lian Startup Relations

Alexander Graf Startup Relations

Diego Goldener Investor Relations

Relations

“

“

Eventmanagement

Dominik Schirle Head of EM

Jan Luca Ernst EM

Maximilian von Wartenberg EM

Flavia Wagner EM

Sarah Baur EM

Benjamin Schneider Marketing & IT

Ralph Schmid Marketing & IT

Sacha Fuchs Marketing & IT

Vishal Moriani Marketing & IT

41

Marketing & IT

Laurent-Frédéric Lohmann Head of Marketing & PR

Speakers & Workshops

Bastian Zarske Bueno Head of S&W

Jérome Jaggi S&W

Markus Kronberger S&W

“I AM PROUD TO BE PART OF THE GREATEST SUMMIT ..YET!”

10 PARTNERS Presenting Partners

Gold Partners

Silver Partners

43

Network Partners

Media Partners

Our partners’ support is very much appreciated. Thank you!

Event Partners

Official university partner

Official car partner

Official breakfast partner

Official technics partner

Official muesli partner

Official media partner

Official coffee partner

Official security partner

Official coffee partner

Official t-shirt partner

Official hotel partner

Official battery partner

Official logistic partner

START Afterparty

Stefan Guillaume Chaim Mathis Katharina Konstantin Dariusz Michael Timo Matthias Karl Luis Hamza Philipp Urs Andreas Ryan Marc G_lsah Maximilian Konstantin Phil Philip Ekaterina Philipp Fabio Joseph Ambrose Jakob Lanke Frank Tarimo Khanh Tim Artur Marc Javier Michael Alexander Menno Matthew Jan

Vincent Marcial Thomas Veronika Marco Tamas Maria Begona Carla Stefan Anja Clemens Julius Manuel Ennika Anneli Michal Maryna Agnes Constantin Max Xin Iveta Yechuan Wulf Henrik Attila Stephen Tamara Bernard Patrick Brianne Marc Song Thomas Jussi Nina Benedikt Milana Matthias Nikolaus Jan Philip Bj_rn Niklas Timo Kiril Felix Paulius Kathrin Martin Philip Elvedin David Carlos Christina Mladen Armin Michael Margarida Kamill Amelie Jonas Victor Cornelia Tony Mathias Mariia Cristina Diana Frank Gian Filippo Anna Ingo Jorge Anne Jakob Joseph Cosimo Syed Alessandro Magdalena Pekent Lena Kasper Danmark Christoph Cordelia Roman Philippe Huihui John David Diana Erica Frederick Carina Daniela Carlo Thi Hoang Thuy Jens Karolina Ana Moritz Alienor Isaac Adjei Bastian Miroslav Kristyna Elalim Andre Thomas Andreas Mankaran Singh Andreas Alexander Felix Heinrich Paul-Edgar Martino Priyanshu Florian Zsolt Sonia Chapour Marek Heather Marco Francesco Julian Benjamin Michael Kevin Karl Felix Maximilian Maximilian Gabriela

Adnan Sebastian Carolin Alina Yoann Magnus Allard Tom Hiis Luca Abhinav Hans Mohamed Donald Andreas Fabrizio Aneida Gregory Lucas Nan Daniel Romina Fabrizio Lara Alessandro Henry Joachim Joel Michel Michael Joao Jakob Constantin Guy Diana Bipin Maximilian Fabian Manuel Stephanie Jens Cenk Dorian Christopher Andreas Phillip Alexander Simon Yannick Titus Lasse Matej Maria Thomas Lisa Kashneet Ana Gergely Camila Bastian Simon Oliver Raphael Daniel Joachim Jake Chester Abhimanyu Ugur Talshyn Angel Daniel Florian Kaustubh Tobias Alexandru Jeremias Dario Vanessa Moritz Alexander Luiza Jonas Tim Christopher Carlos Arturo Dominic Aayush Robert Lora Giulia Philipp Antonio Isabelle Michael Benjamin Nikolay Shree Kant Melanie Angela Ferdinand Jessica Alexej Andrea Thomas Sevket Gerrit Lok Sang Sandy Hans Pedro Andrea Tobias Ki Tae Nikbin Johannes Saskia Moritz Felix Mathilde Marie G_tz Kilian Michel Rustam Sergiu Pelin Aditya Can Maximilian Geert Anne Selma Per Palle Moritz Dominique Marigona Dustin Sharon Devina Christin

Dayyaan Martin Damin Alexandar Akshay Thomas M Tobias Michael Alina Florian Yang Umer Virginia Nilson Loris Jean Htet Edith Hayri Vincent Dobri Glib Julian Rahul Felix Rebekka

Lukas Benjamin Michael Dominik Marco No Mikyoung Anja Arthur Eduardo Michal Aleksandra Inga Xin Matyas Abel Johanna Stephen Marcial Philip Marc Maria Begona Ana Benedikt Julius Shoneil Bj_rn Agnes Julius Paulius Yechuan Clemens David Bernard Georg Michael Thomas Moritz Victor Matthias Fabian Cristina Diana Timo Marie Jorge Martin Babak Syed Christina DayyaanKasper Danmark Kamill Martin Huihui Tony Damin Carina Gian Filippo Alexandar Karolina Jakob Akshay Isaac Adjei Magdalena Thomas M Andre Cordelia Tobias Alexander Diana Michael Priyanshu Carlo Alina Marek Moritz Florian Benjamin Kristyna

Yousra Sven Ahmed Christoph Madeleine Miguel Angel Nina Brendon Shirin Jan Luke Angelica Igor Akanshu Argh Viktoria Tom Valentin Bastian Maximilian Roman Edward Jan Nikolai Jan Laszlo Guenter Charlotte Louise Thorsten Antonio MarioHans Stephanie Anton Schnitzel Hannes Carolyn Bernhard Hans Schnitzel Maximilian

Yang Maximilian Mona Umer Sven Paul-Edgar Virginia Nina Sonia Nilson Jan Francesco Loris Akanshu Argh Felix Jean Bastian Aneida Htet Jan Nikolai Romina Edith Thorsten Henry Joachim Hayri Anton Mariia Joao Ingo Diana Manuel Dorian Alexander Matej Angel Tobias VanessaHans Schnitzel Rustam Can Selma Marigona Christin Marie Greta Hans Schnitzel Vincent Cosimo Roman Yunfei Hans Schnitzel Dobri Lena Jade Sheung Lam Benedikt Hans Schnitzel Glib Philippe Abdul Wahed Nilson Christopher Julian Frederick Florian Stephan Matthias Rahul Jens Sascha Martin Johannes Felix Bastian Christina Fabian Nima Rebekka Thomas Jonas Sven Michelle Ahmed Felix Bernhard Alexander Lukas Brendon Florian Marco Julia Dominik Luke Heather Celine Jakob Mikyoung Viktoria Michael Felix Rustem Eduardo Maximilian Gabriela Bolaji Christopher Inga Jan Christoph Moritz Matthias Johanna Antonio Mario Miguel Angel Piotr Johannes Philip Talshyn Angelica Patrik Nima Ana Kaustubh Tom Vincent Michelle Shoneil Dario Roman Tamas

WE THANK ALL PARTICIPANTS, AMBASSADORS, SUPPORTERS, CLUB MEMBERS, AND PARTNERS FOR MAKING THE START SUMMIT 2015 POSSIBLE AND SHARING THIS EXPERIENCE WITH US. Philip Max Miriam Dora Anna Marcus Marten Paolo Alexander Gernot Felix Sebastian Nikolas Philippe Paul Tobias Philipp

Michael Axel Eugen Harrison Magnus Chris Valentine Thani Markus Alexander Martin Kyriacos Fabio Beyhan Jonas Matthias David

SEE YOU AT THE START SUMMIT 16!

NOTES

SAP® SAP®University UniversityAlliances Alliances Prepare Preparethe thenext nextgeneration generation for forthe thefuture futureof ofwork work Build Build thethe next next generation generation ofof talent talent for forthe thedigital digitalenterprise enterprise Empower Empower students students to to better better prepare prepare for fora asuccessful successfulcareer careerpath pathand and growth growth in the the digital digital enterprise enterprise with with SAP, SAP, itsits customers, customers, and andpartners partnersthrough throughSAP® SAP®University University Alliances Alliances program program offerings. offerings.

Build Build the the next next generation generationofofentrepreneurs entrepreneursthrough through the the SAP Student Student Entrepreneur Entrepreneur program. program.

Drive Drive innovation innovation from from academia academia and andnext-generation next-generationusers usersto tothe the digital digital enterprise enterprise Strategically Strategically enable enable young, young, bright bright minds mindstotoparticipate participateand andcontribute contribute their their great ideas ideas through through crowdsourcing, crowdsourcing, including including industry industrycontests, contests,co-innovation co-innovation projects, projects, and research research projects projects on on SAP SAP HANA® HANA® Cloud Cloud Platform.

Platform.

Enable Enable thethe digitization digitization ofof higher higher education educationand andresearch research Drive Drive unprecedented unprecedented empowerment empowerment ofofthe theuniversity universitycommunity communityon on the the latest, most most innovative innovative topics topics from from SAP, SAP, including including universities universitiesutilizing utilizingmassive massive open open online courses courses on the on the openSAP openSAP platform platform and and running running operations operationsininthe theSAP SAPCloud Cloud portfolio. portfolio.

Join Jointhe thecommunity: community:

tudio SAP | 36735enUS (15/02) © 2015 SAP SE or an SAP affiliate company. All rights reserved.

47

Spacious, modern, caring

Welcome to Oberwaid - Kurhotel & Privatklinik Oberwaid - Kurhotel & Privatklinik is a place where you can relax and unwind, but also get active, energize and achieve a healthier balance in your life. The timeless and elegant building set in its own park with groves of old trees nestles harmoniously in the Lake Constance landscape. The light and spacious atmosphere starts right at the entrance and permeates every area of the building. The two restaurants, the large rooms and suites, the Tau Spa area and the in-house medical center are well designed, making you feel at home.

A key feature of the building is the three-wing floor plan in the form of the Cross of Tau – a symbol of the three pillars of health: exercise, nutrition and motivation.

The Oberwaid - Kurhotel & Privatklinik offers its guests: · First class medical care · Superior hotel standard · Spacious surroundings and beautiful architecture in a natural setting · Exclusive wellbeing and fitness products in the Tau Spa & Gym · Excellent nutrition based on our SMART Cuisine concept · Spacious conference rooms For Information contact: info@oberwaid.ch, www.oberwaid.ch or phone + 41 71 282 00 00

Schweizer Heiltradition seit 1845

www.oberwaid.ch

info@oberwaid.ch

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Zusammen mit unseren Partnern erleichtern wir Ihnen den Einstieg in die Selbstständigkeit – mit individueller Beratung, auf Sie zugeschnittenen Kommunikationslösungen oder finanzieller Beteiligung. Mehr dazu auf www.swisscom.ch/startup

An initiative of START global

Address STARTglobal c/o University of St. Gallen (HSG) Dufourstrasse 50 9000 St. Gallen Switzerland

Email info@startglobal.org Website www.startsummit.ch www.startglobal.org

Layout Ralph Schmid Auflage 3’500 Stück