BEST BAKED GOOD

STARTUP CPG SHELFIES AWARDS

BEST BAKED GOOD

FINALISTS

SOOZY’S

DONUTS

Soozy’s dairy-free, grain-free, gluten-free Birthday Cake donuts come frozen, and are easy to prepare for the perfect cake-style donut. Made with nutrient-rich ingredients like almond flour, organic coconut oil and organic coconut sugar, Soozy’s are simple, nutritious, nonGMO, and contain 60% less sugar than a traditional donut — without sacrificing any flavor.

RUANI

RUANI’s Delightful Peanut Butter Brownie is a dairy-free, grain-free, soy-free treat that tastes just as rich and decadent as a “real deal” brownie. Made with nutrient-rich almond flour and avocado oil, as well as a touch of ashwagandha for stress relief, these brownies are functional yet gut-friendly and completely scrumptious. Non-GMO peanut butter is whipped into every batch of their Delightful Peanut Butter flavor for a delicious energy boost without the inevitable crash.

BEST BAKED FOOD

NOWHERE BAKERY

Nowhere Bakery was founded by Saphira, a Certified Holistic Nutrition Counselor and dessert addict. When Saphira developed gut issues in her early twenties, she removed all of the “fun stuff” from her diet — but her sweet tooth didn’t adjust. When she met my husband, and to-be co-founder Maurizio, they bonded over their love of dessert but were always torn on how to satisfy their sweet tooths. Maurizio didn’t suffer from the same gut health issues, and had more ‘traditional’ taste buds. “A dessert that catered to both of our needs was nowhere to be found — so I took it upon myself to create it,” says Saphira. Nowhere Bakery was founded in 2020 after years of iterations and finally perfecting desserts that catered to both sides of the dessert coin: one that had the perfect balance between better-for-you ingredients and indulgent taste. Made with organic, vegan, grain free and refined sugar-free ingredients, Nowhere Bakery is on a mission to ensure dessert never has to be a compromise. Their Shelfies-winning chocolate chip cookie is made with ingredients like almond butter, organic maple syrup, organic cassava flour and organic tapioca flour, making for a crispy yet chewy cookie that you would never know is paleo and entirely vegan. Since founding, the Nowhere Bakery team has been doing their own production. “There have been many learning curves, especially shipping a perishable product nationwide during the heat of summer. Myself and my husband have been in the kitchen since day one, baking and packing up the product by hand,” says Saphira. Putting aside their self-described “perfectionist” attitudes for the sake of scaling was a major hurdle — but two and a half years in, and they are starting to build up a good team of bakers and packers they trust to run it like we have been so that they can start working on the business instead of in it. Finally stepping back may not have been the easiest for the hands-on duo, but since doing so, they have hit their first 1 million in sales — and couldn’t be more ecstatic about sharing their scrumptious, clean treats with the world. Find Nowhere Bakery on their website www.nowherebakery.com or in stores: www.nowherebakery.com/ pages/cookie-locator.