BEST BEVERAGE INOVATION

STARTUP CPG SHELFIES AWARDS

BEST BEVERAGE INOVATION

FINALISTS

XICAMA

WATER

Xicama water uses the power of jicama, a superstar ingredient packed with prebiotic fiber, to make deliciously refreshing, nutrient-rich sparkling waters. Their

Spicy Watermelon pairs juicy watermelon with the sweet heat of cayenne for the perfect summer sip or cocktail mixer. With 5g of prebiotic fiber and 10% of your daily vitamin C intake, this sparkling bev secretly gives you a nutritional boost while you savor every sip.

CRAFTMIX

APRCH Craftmix makes instant craft cocktails that turn anyone into an at-home bartender. Their all-natural cocktail mix comes in a dry blend packet – easily transportable and wildly Aprch utilizes 25 MG broad-speceasy to use – that you simply add to water, ice, and your alcohol of choice. This low-sugar alternative to typical cocktail mixes makes for a truly craft-quality experience. Their Strawberry Mule trum hemp extract(CBD), flavor balances bright berry flavor with a kick of sourced and extracted to ginger for the perfect spice to change the Happy include all the benefits of Hour game for good. CBD without an aftertaste. Without any sugar or calories, and no masking agents to cover the hemp flavor, Aprch’s Mint + Cucumber is a deliciously crisp, refreshing, and calming fizzy drink with hints of zesty cucumber and chilled mint.

BEST BEVERAGE INOVATION

WILDWONDER

Growing up, founder Rosa Li’s Chinese grandma brewed tonics with a symphony of wild herbs and botanicals. These tonics, Rosa recalls, worked wonders, soothing her stomach and lifting her spirits. In 2018, Rosa reimagined the healing drinks of her heritage, where herbal wisdom and gut-healing superfoods meet big fruit flavors — and wildwonder was born. Wildwonder is the very first sparkling probiotic + prebiotic beverage made specifically for gut health. It was founded on the belief that better gut health should be as easy as popping open a can, and as delicious as a California produce stand. Wildwonder is focused on making wellness accessible, starting with a better drink for gut health. Their delicious sparkling beverages are made with live vegan probiotics, prebiotic plant fiber and superherbs. “Think Kombucha benefits without the vinegary taste or refined sugar.” Each can contains 1 billion live probiotics and 5 grams of prebiotic fiber. The Shelfies-winning Strawberry Passion flavor is the perfect mix of ripe, sweet strawberry flavor and tart passion fruit juice, with floral hints of elderflower and hibiscus. While typical sodas are high in sugar and contain zero fiber, these gut-health bubblies contain only 6g of natural sugar (from fruit juice and agave nectar) and add 5g of dietary fiber to keep your system healthy.

Among their greatest accomplishments has been wildwonder’s inclusion in the 2021 Target Takeoff Food & Beverage cohort. This opportunity came at a time that the company was just exploring retail, and served as a jumping off point to act on increased retail interest. Through wildwonder seeks to benefit the individual, their driving mission is to constantly inspire everyday wonders. This means that 5% of their profits go towards empowering women and marginalized communities. “As a female and AAPI founder, I hope to inspire others like me to pursue their passions,” says Rosa. “This bigger mission helps me to look beyond daily ups and downs and stay motivated.” Today, you can find wildwonder on their website or in select retailers across the country.