The Spotlight Spring '22 - Startup CPG

Page 20

WWW.SOCIALNATURE.COM

by Jenna Movsowitz

USING CONSUMER INSIGHTS TO DRIVE RETAIL STRATEGY

Social Nature

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Social Nature is a community of engaged consumers who discover, try and share feedback on natural, betterfor-you CPG products. Their shopper communities span all major retailers and natural accounts across the country – driving retail foot traffic and trial for their partner brands

Jessica Malach is the VP of Marketing and Insights at better-for-you sampling company Social Nature, leading its consumer insights and brand partner programs in both Canada and the U.S.


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