WWW.STARTUPCPG.COM
by Jenna Movsowitz
WEB3 + NFTS IN EMERGING CPG
(No, seriously, what the heck are NFTs and what do they have to do with CPG?)
I
f you’ve been blocking out the blockchain, you’re not alone. With all of the moving pieces that a CPG founder has to keep track of at any given time, adding another channel, let alone dabbling in an entirely new technology, is daunting to say the least. But before you rule out participating in the world of Web3, we want to arm you with the basics. In this piece, you’ll learn the basics of Web3 and NFTs and hear from three founders who are redefining the universe in which CPG brands live: Tyler Phillips of Hummii, Jake Karls of Mid-Day Squares, and Dyanna Salcedo of Oats in Coats.
POINTS! — Hummii’s newest candy launch + NFT project
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