WWW.STARTUPCPG.COM
by Jenna Movsowitz
USING DATA IN
RETAIL PITCHES With NielsenIQ's Byzzer Platform
P
itching to retailers is a daunting task. While you have all the confidence that your brand is worth their precious shelf space, for every brand that comes in, a retailer is taking a major risk. Naturally, the buyer is risk-averse – so beyond wooing them, it’s on you to reassure them that you are a good bet. This is where data comes in. It’s no secret that proving yourself is a numbers game. But the true challenge comes in knowing which numbers truly matter in the eyes of the buyer – and how you can source this data. We’ve partnered with NielsenIQ to help you understand these essential data questions. Their new tool, Byzzer Stories, takes all of the guesswork out of data and pulls the most important data in minutes to impress your retailer during the next review.
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