Community_Boston Feature: Superfrau

Superfrau is innovating a sparkling functional beverage made with fresh upcycled whey, that tastes amazing, is loaded with health benefts, AND helps save our planet. Yeah whey! Te brand vibe and personality hopes to connect with Gen-Z and young millennial consumers who care about what they put in their body and their impact on the environment.

Superfrau is on a mission to empower consumers to fght food waste and climate change with its line of delicious, nutritious upcycled drinks made from fresh whey. Tough you may be familiar with whey protein powder, this whey is diferent. Superfrau uses the liquid strained during yogurt and cheese fermentation that ofen goes to waste – but is packed with nutrients and protein. Superfrau rescues this whey, infuses it with natural fruit favors, and upcycles it into a delicious fzzy beverage that's naturally loaded with functional benefts for your body and mind. Founder Melissa Martinelli is passionate about sustainability and personal wellness, and is thrilled to present a beverage that supports gut health, packs in vitamins and electrolytes, and even provides an energy boost. Superfrau is Upcycled Certifed and hopes to inspire other brands to reduce their food waste by sourcing upcycled ingredients. Melissa is a proud member of Startup CPG and the Boston community channel! Meet Melissa and other passionate CPG founders at your next Startup CPG community meet-up event.