E-Commerce Financing: Parker

Getting the right funding for an e-commerce business is important. You might be launching a new business altogether or looking for ways to grow and expand the one you’ve got; regardless, the need for capital is essential.

Depending on where you are in the growth and development of your e-commerce brand, capital makes an impact in numerous ways. Here are just some of the most common expenses business owners fnd themselves looking to cover:

INVENTORY – from securing goods to storing them, your inventory needs to take up a good amount of money.

OPERATIONAL EXPENSES – whether you’re a solo or looking to expand, having the necessary capital helps you get closer to building out the support team you need.

MARKETING – from paid advertising to working with influencers, it’s a good idea to dedicate some of your budgets to marketing, even if it’s a small amount to start.

Financing an e-commerce business can look diferent from one brand to the next and what works for some might not be the best option for you. Another point to consider? As you move through various stages of your business, you’ll fnd that the need for funding changes depending on your growth and goals.

So, how does an e-commerce business get the capital needed to take a brand to the next level? Well, it can be a struggle for many. Here are just some of the obstacles e-commerce business owners fnd they need to overcome:

Fees take up a huge chunk of revenue. In some cases, annual percentage rates (APR) hit nearly 45 percent. For new and growing businesses, these costly fees soak up much of the revenue needed to expand and grow the brand.

Daily revenue withholding makes it hard to plan for the future. When you need access to funds throughout the month, it’s hard to take advantage of available funding when your payback will be tied to daily revenue withholding.

With Parker, your payback will be tied only to your spending + your terms, not your revenue.

Finance corporations are hesitant to work with ecommerce businesses. New and growing e-commerce brands face a conundrum when trying to obtain financing – they don’t usually have the operational history or credit score that most financial institutions want to see when securing capital, which makes it harder for brands to get the funding they need to grow.

PARKER’S SOLUTION FOR SECURING E-COMMERCE FINANCING

Founded by experienced business owners Yacine Sibous and Milan Ray, Parker was created as a fnancial solution with e-commerce brands in mind.

Parker’s founders both experienced the frustration and limitations of getting the funding they needed to grow and expand operations, so they knew creating a solution that worked for e-commerce business owners – and the unique obstacles they face -- was key.

What is Parker?

Parker is a digital fnancial solutions platform designed to help e-commerce business owners fund and manage fnances in an efcient and user-friendly destination. In addition to providing necessary funding to businesses that need or want it, Parker also supplies owners with benefcial tools that monitor key metrics, cover expenses, and track proftability as the brand grows.

NEED VERSATILE OPTIONS FOR E-COMMERCE FINANCING? PARKER’S READY TO HELP

So how does Parker stack up with other fnancial institutions? In addition to being a zero-interest or fees funding option (owners can choose between extended/fexible term or cashback, whichever is preferred), Parker ofers the following benefts:

Credit limits of up to 100% of your monthly sales

Underwriting that is focused on business performance, not ONLY your cash balance.

No vendor locking l Unlimited virtual cards

Another way Parker offers versatility to business owners is through the diferent card options to choose from. Prefer more time to pay back each transaction? There’s a card for that. Want more cashback with spending? Parker has that, too.

Interested in what Parker has to ofer? Take a look here to see which terms ft your needs best:

Standard 30-day (1.5% cashback) – 1.5% cashback on all spending. l Net 30-day card (1% cashback) – This card doubles the credit duration compared to cards like American Express or

BREX cards while offering 1% cashback on all spending. l Net 60-day card – This card is the best option for extending payment terms.

Unlike big bank fnancial institutions, Parker knows how essential it is for e-commerce business owners to have access to spending limits. For that reason, the rolling terms on the diferent cards are varied to meet the needs of owners.

Ready to focus on the financial health of your e-commerce business? Parker’s funding solutions meet brand owners where they are (and help propel them toward profitability) while also streamlining the process to make it easier and more fexible. See if you qualify for Parker by visiting our website.

This sponsored article is part of Parker's Startup CPG partnership. To learn more about our partnership offerings, please contact partnerships@startupcpg.com.