WWW.MERCHANTCANDY.COM
Q&A
WITH BORIS DE SOUZA OF MERCHANT CANDY
Startup CPG WHAT IS MERCHANT CANDY? Boris de Souza Merchant Candy is the best-in-class AR platform for modern Shopify merchants. We started building Merchant Candy because we realized that there was a huge gap in the market: Shopify-integrated invoicing. Nearly every founder in the CPG space has set up Shopify and added a tool like Klaviyo to automate aspects of the business. But when it comes to invoicing, the process is extremely clunky and expensive to set up. Merchant Candy is a way of solving and automating
28
that part of the company's pipeline. QuickBooks is generally the chosen tool for accountants. We're aiming to be the chosen tool for founders. Typically, AR is messy. We focus on taking that off the founders’ plates. We receive payments on your behalf as a merchant, and we process those payments and remit those funds to you electronically. As we receive payments, we associate them with the invoices that they were intended for. This part of reconciliation is usually very time-consuming; for B2B payments, payments are predominantly in paper checks. You need to receive them, deposit them, and then
