The Spotlight Summer 2021 - Startup CPG

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THE SCOOP ON NATURAL PRODUCTS EXPO – EAST The Natural Products Expo put on by New Hope Network is back in person this year. The New Hope team graciously answered all of your burning questions to help you make the most out of the experience. Visit the website for registration information and more event details.

ARE RETAILERS ATTENDING EXPO EAST THIS YEAR? Absolutely! Over the past year, retailers have consistently expressed their eagerness to return to an in-person Natural Products Expo. Our most recent buyer and attendee survey demonstrates that our community feels confident that they will be ready to gather and are planning to attend Expo East in person. The survey data indicates that 81% of past Expo East buyer attendees, 83% of retail buyers and 86% of natural food store buyers plan to attend this year’s event. Additionally, we expect considerably more Expo West Buyers to join us in Philly. In a typical year there is around 40% overlap in the buyer audience between Expo West and East. This year, 67% of Expo West buyers have indicated they are likely to attend Expo East in Philly. We’re in regular contact with our retailer community and are grateful for the excitement and support we’ve heard thus far.

HOW WILL SAMPLING WORK? Sampling is a critical and core component of the Natural Products Expos

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KEY FACTS & FIGURES Dates: Sept 22-25, 2021 Location: Philadelphia (Pennsylvania Convention Center) Exhibitors: Over 1,200 confirmed (at press time) Sampling: Will be permitted and we’ve been working closely with local authorities to ensure we’re able to return to sampling in a safe and productive manner. Moving forward and in partnership and compliance with the Philadelphia Health Department, we’ll have two different categories of food sampling. The first category is a manufactured sealed sample which will not require any specific provisions. The second is an open sample (prepared or cooked) which must be served in individual portions and will require gloves, a facemask, a hairnet, a sneeze guard or food cover, and hand washing and sanitation kits. Most of these guidelines carry over from our previous policy and we’ll be working closely with the health department for their implementation to ensure the continued health and wellness of our community. We’re


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