WWW.STARTUPCPG.COM
BUILDING COMMUNITY 101
Patricia Menegoto is the Director of Community at Startup CPG and an independent branding, social media, and Brand Experience Consultant based in San Francisco.
6
B
uilding a community from scratch can be difficult. We invited our own Director of Community, Patricia Menegoto, to share insights into the value and practice of community building.
WHY DO BRANDS NEED TO CARE ABOUT COMMUNITY BUILDING?
Community is an extension of your team and an impact accelerator. What other tool can differentiate your brand from competitors, aid in consumer-driven decision-making, and drive brand awareness? Your community isn’t just people who buy your brand, or who are
