Meet the Startup CPGer Annie Wang

STAFF WRITER

1TELL US ABOUT YOUR BACKGROUND IN 3 SENTENCES. My background is in environmental policy mixed with food tech CPG work (think lab-made whiskey!). In 2021, I melded my interests in sustainability and food systems and started my own business making vegan Asian snacks called Annie’s T Cakes where I make mooncakes, Taiwanese pineapple cakes, almond cookies, and more.

2WHAT ARE YOU PASSIONATE ABOUT (IN 5 WORDS OR

FEWER)?

Environment, Community Building, CPG and Marketing!

3WHAT’S BEEN THE MOST REWARDING PART OF BEING PART OF

THE STARTUP CPG COMMUNITY?

Connecting with folks that are driven to change the world and seem to have endless grit.

4FAVORITE SNEAK-INTO-THE-KITCHEN-IN-THE-MIDDLE-OF-THE-

NIGHT SNACK?

Grilled cheese sandwich with grilled mushrooms and onions using either Miyoko’s or Daiya slices and siracha to dip on the side.

5A CPG BRAND YOU EAT/DRINK EVERY DAY? What I eat is really varied, but I think about Rao’s Arrabbiata pasta sauce on the daily.

6FAVORITEPODCAST OR REGULAR CLUBHOUSE TO TUNE INTO? In addition to the rockin’ Startup CPG Podcast, you’ll either find me listening to Rotton Mango (a true crime pod) or Planet Money.

7BEST ADVICE YOU’VE EVER BEEN GIVEN IN THE CPG SPACE Try to keep vendor fees for events to less than 20% of your projected event revenue (s/o to Elliot from Obour for this gem!)