Our mission is to simplify the idea-to-launch process and to help you to understand which questions to ask with respect to intellectual property (such as patent, copyright, trademark), marketing strategy, & business formalities so that you can make informed decisions about how to launch your business.
Our interactive, step-by-step guidances are: Crafted with key business & legal principles in mind to help you answer the questions you didn’t know to ask; & Carefully organized to follow the natural flow of innovative thinking.
Our business & legal knowledge primers are: Written only in simple & sensible language and only on topics that are actually worth your time in the early stage of a new business; & Mindfully curated to prevent information overload.
Our business toolkit & action items are: Created to empower you to take as many steps as possible on your own before over-spending on expensive lawyers & other experts; & Designed to be applicable & customizable for a wide spectrum of business ideas.
