How We Do It Advertising / Branding

The marketing team, in collaboration with an advertising agency, handles all business attraction marketing for the state. Our advertising campaign is continuously evolving, and examples of our ads can usually be found on display around the 9th floor in the World Trade Center. For an update on our latest ad strategy, contact Sherri Diehl.

Commerce also leads statewide branding efforts, and advises all state agencies with proper logo implementation and use. On some occasions, Commerce designs logos for the Governor’s office or other special initiatives. Typically, we encourage the use of the Maryland logo primarily. Please discuss logos and branding with Saundra Jones.