Exploratory factor analysis (EFA) Exploratory factor analysis (EFA) is a statistical technique used to reduce data to a smaller set of summary variables and to explore the theoretical structure of the phenomena. In order to determine underlying dimensions of multi-item measurement scales used in this study, principal components analysis with varimax rotation using SPSS 20.0 was performed for all constructs in the analysis: Tangibility, Assurance, Empathy, Reliability and Responsiveness. Minimum eigenvalues of 1.0 were used to determine the number of factors for each scale and with loading above 0.40 on a single factor was retained. Initially, the factorability of 27 items was examined. Exploratory factor analysis (EFA) is a statistical technique used to reduce data to a smaller set of summary variables and to explore the theoretical structure of the phenomena. In order to determine underlying dimensions of multi-item measurement scales used in this study, Table
Component Functional quality items Factor 1 Factor 2 Tangibility TG5 .875 TG4 .871 TG2 .848 TG7 .838 TG1 .833 TG3 .826 Assurance AS1 .977 AS4 .975 AS6 .949 AS3 .946 AS5 .935 Empathy EM6 EM3 EM5 EM4 EM1 Reliability RL6 RL1
1: Rotated factor loadings for functional quality (n=43) % variance explained Factor 3 Factor 4 Factor 5
64.25
81.96
.819 .774 .759 .746 .718
87.87
.745 .736
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