MARKETING AND DIGITAL STRATEGY
Do you want to learn about innovative ways to reach people in a digital world?
Are you interested in understanding the needs of consumers and why they choose certain products or brands?
Do you see yourself being creative in a business environment?
Marketing and Digital Strategy is a fast-paced, ever-changing, and rapidly growing field that is incredibly versatile. You can work in just about any industry you want to help companies and organizations reach their audiences and influence their decisions. The Marketing and Digital Strategy program will give you a strong foundation of traditional marketing skills with the in-demand knowledge about how to apply them in today’s digital world. Topics include website strategy, search engine optimization, and social media strategy.
YOU WILL LEARN TO:
• Understand the key ideas that influence consumer buying decisions and behavior
• Know the channels of digital marketing and how they are used to reach target audiences
• Use market research, testing, and data to develop a marketing strategy
• Write a marketing plan and understand the role it plays in achieving business goals
• Analyze and measure the success of digital and social media marketing campaigns
• Assess trends and challenges in marketing, including ethics and sustainability
THE ST. KATE’S DIFFERENCE
CAREER PATHS TO EXPLORE
DIGITAL MARKETING OR SOCIAL MEDIA MARKETING SPECIALIST
Plan and execute digital and social marketing campaigns that help promote products and services, and build relationships with audiences.
EVENT MARKETING
Plan, organize, and execute events that help promote a brand, product, or service.
PRODUCT MARKETING
Help bring a new product to market and align it with customer needs to drive sales.
MARKET RESEARCH ANALYST
Gather and analyze data on consumers and competitors to help inform marketing strategy for brands, products, or services.
SALES REPRESENTATIVE
Understand customer wants and needs and convey how your product or service can add value to their business.
PUBLIC RELATIONS
Support public relations such as writing press releases, managing media, and coordinating events.
MARKETING ASSOCIATE
Partner with sales and marketing teams to support marketing initiatives. Help with planning and tracking marketing campaigns.
TANGIBLE EXPERIENCE: All students gain hands-on experience with internships, conduct research, earn real-life industry marketing certifications, and participate in real-world projects with partner organizations.
REPUTATION: Companies like 3M, Ecolab, Target, General Mills, and Medtronic make a special effort to recruit St. Kate’s graduates because they want exceptional women leaders.
CAREER CONNECTIONS: Our highly networked faculty and dedicated Career Development team will introduce you to a wide range of careers in marketing and connect you with internships and job opportunities.
SCHOOL OF BUSINESS | stkate.edu/business
MARKETING AND DIGITAL STRATEGY
THE CLASSES
Classes in the Marketing and Digital Strategy program include but are not limited to:
• Introduction to Marketing
• Introduction to Digital and Social Media Strategy
• Digital Integrated Marketing Communications
• Marketing Research and Analytics
ENRICH YOUR EXPERIENCE
Katie Leadership Impact
• Digital Interactive Marketing Strategy
• Consumer Behavior and Experience
• Strategic Marketing
As a top skill that employers look for, leadership development is a critical part of your educational journey. The Katie Leadership Impact program is open to all students and designed to help you build a résumé of experiences and a strong network to land your first job after graduation. Explore your strengths, identify leadership roles that interest you, practice with hands-on projects and internships, and learn from mentors dedicated to your growth and success. Plus, when you enroll in the LEAD2202 Leadership and Influence course, you will be eligible to receive a $1,000 scholarship!
EXPLORE YOUR INTERESTS
This major pairs well with other majors and minors such as:
• Business Administration
• Accounting Minor
• Leadership Minor
• Sales Minor
ALUM TRACKER
St. Kate’s Marketing alumni are currently working at:
• Cludo
• Ecolab
• QA Wealth Management
• Target
• Threaded
• The BrandLab
• Be the Match
College for Women Office of Admission
2004 Randolph Avenue
St. Paul, MN 55105 651-690-8850 or 800-656-5283
admissions@stkate.edu
© 2023 St. Catherine University 01-053-223
stkate.edu
Your future now has a COMPASS COMPASS stkate.edu/compass
@stkatesbusiness
@stkates.business
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“In class, it isn’t a lecture of 100 people. Our discussions allow us to really have an insight into what we are learning, and the professors truly want you to succeed.”
– Sophie Leventhal ’23
The information in this document applies to students entering the College for Women. Provisions of this document are subject to change at any time. Consult the St. Catherine University Undergraduate Academic Catalog for official requirements.
