Marketing and Digital Strategy Bachelor of Science | COLLEGE FOR ADULTS About the program Do you want to jump start a career in marketing? Are you interested in learning how to identify consumer needs and wants, and translate this knowledge into insights that drive business decisions? Complete a bachelor’s degree with a Marketing and Digital Strategy major in St. Kate’s College for Adults — and become a catalyst for change and growth in businesses and other organizations.
What can I do with a degree in Marketing? For-profit and non-profit organizations need marketing professionals to help them determine which markets to serve, develop products and services to meet market needs, and communicate effectively with target audiences. You’ll graduate prepared for careers in: • • • • • •
Sales and marketing Market research Advertising Public relations Digital and social media marketing Many other professional pathways
Demand for marketing-related professionals is growing faster than many other careers, according to the U.S. Department of Labor Bureau of Labor Statistics (BLS). In 2018, according to the BLS, the median annual earnings for market research analysts was $63,120; public relations specialists was $60,000; and marketing managers was $132,620.
What will I study? Students majoring in marketing master key concepts such as determining which target markets organizations can best serve, and deciding upon appropriate products, services, and programs to serve these markets. Areas of study include: • • • • • •
Consumer behavior Market segmentation and analysis Integrated marketing communication Digital and social media marketing trends Branding and product development
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Pricing strategies Marketing research Marketing ethics Global business
You will also develop hands-on experience by participating in real-world projects with partnering organizations. St. Kate’s business majors benefit from abundant resources as they move through the program towards their career goals. Exceptional instructors, both full-time professors and practicing professionals with a broad range of experience, provide a balanced theoretical and applied business curriculum.
Business portfolio In your portfolio, you will integrate the experience you bring with you as an adult with knowledge gained in the Marketing major. You’ll validate your learning and reflect on how you’ll connect it to your work. The portfolio is cumulative — complete most aspects during course work throughout the program.
Bachelor’s-to-Master’s Pathway While pursuing your bachelor’s degree, you may be eligible to take 1-2 courses from select St. Kate’s graduate programs, such as Business Administration (MBA) or Organizational Leadership (MAOL). Credits earned will count toward both your bachelor’s and a future master’s.
Class scheduling / time to completion The major courses meet online, with a combination of synchronous and asynchronous learning formats. The Marketing and Digital Strategy major may be completed in 24 months. You may need longer to complete liberal arts and elective requirements.