2 minute read

Last, but not least, track your email campaigns

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Trigger call to action: Having action-oriented verbs can significantly boost your open and click through rates. For example, “Buy now” and “Open your treat”. Make them feel special and privileged to be a subscriber i.e. “Secret for you only. Special discounts inside”. Use emojis to help lift the context of what you’re saying in the email.

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4. Embed affiliate links to your emails

Now it’s time to subtly add your affiliate links in the right places, ensuring that this is not the main centre of attention otherwise your audience may get annoyed. So ensure its mixed with other relevant content, and naturally guides readers to want to find out more about the affiliate product or service you are promoting. You must ensure that the content is valuable, as you have promised in exchange for their sign up or email address, and therefore, all content should be unique, interesting, captivating, informational and entertaining, that way you should see your passive income from emails expand.

5. Add premium content

A list grows fast when you have premium content, it could be an exclusive eBook, access to an exclusive podcast, a free downloadable checklist in exchange for users details. This also helps with retention and therefore, increasing likelihood of conversions.

6. Schedule your emails to go out at the right time

It’s always wise to send out your email when it is likely to be opened and read by your target audience. Do most of them work 9-5 jobs, then perhaps lunch hours or evenings may work better. Are they morning people, then schedule it so it sends out early hours. It is always best, to test and trial to find out the optimum times and days that makes sense for your audience.

7. Last, but not least, track your email campaigns

Data analytics is powerful, it is an opportunity to understand your audience to elevate your campaign. With this you can create something memorable and engaging that drives results. You need to actively monitor, analyse and track the email campaigns, so you can adjust the campaigns, so it is going in the right direction when necessary. To receive

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commissions, you need to ensure you are active with your campaigns and know the in’s and out’s. Remember to always A/B test your emails to see what works and what doesn’t.

Summary

As we say to all publishers, influencer and affiliates, to only promote affiliate products you truly believe in, and that would benefit your audiences. By staying authentic, you should see better connections with your target audience, and creating compelling creative emails you should see the emails convert better too.

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