POST SHOW REPORT 2012 10 – 13 MARCH 2012
JEDDAH CENTRE FOR FORUM & EVENTS, JEDDAH, SAUDI ARABIA
www.thebig5saudi.com
Endorsed by
PANTONE DS 195 - 1 C
Under The Patronage Of His Royal Highness Prince Mansour Bin Mutaib Bin Abdulaziz PANTONE DS 232 - 7 C
9,922 visitors from 52 countries, an increase of 9.2% on the 2011 event
TOP LINE FIGURES
Saudi Arabia has one of the world’s fastest growing economies with a strong focus on construction and infrastructure projects, offering unprecedented business opportunities.
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The Big 5 Saudi provides the ideal opportunity to seize these opportunities and capitalize on the buoyant Saudi construction market. After a hugely successful launch in 2011, The Big 5 Saudi 2012 doubled in size attracting 9,922 visitors from 52 countries, an increase of 9.2% on the 2011 event. To cater for demand, an additional temporary structure was built to accommodate over 200 exhibitors and to host the new concrete zone, dedicated to the latest concrete products and technologies.
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The show also featured the Concrete Repair and LEED 201 workshops presented by world class experts providing valuable insights about the latest techniques and standards in the concrete repair and sustainable building concepts.
9,922
The success of The Big 5 Saudi reflects the robust state of the Saudi construction industry, which is likely to grow by a Compound Annual Growth Rate (CAGR) of nearly 20% to US$ 43,779 million in 2013.
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All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.
www.thebigsaudi.com
exhibitors exhibiting countries national pavilions net sqm of floorspace visitors visiting countries
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VISITORS Visitors by Geographical Breakdown COUNTRY Saudi Arabia
9,106 294
MENA (excl. GCC)
165 9,565
Asia
107
Europe
92
Other TOTAL VISITORS
158 9,922 Engineering
7.54%
Manufacturing
6.87%
Trade Association
6.52%
Distributor / Supplier / Agent
5.55%
Architect / Design Practice
4.89%
Main / Commercial Contractor
4.30%
3.01%
Consultancy/Project Management
4.07%
Managing Director
2.52%
Property Developer
2.57%
Purchasing Manager / Buyer
2.48%
MEP Contractor
2.37%
Building Consultant
2.02%
Government / Public Sector
1.90%
Contracts Manager
1.87%
Investment Company
1.52%
Plant Manager
1.60%
Surveying
0.64%
Interior Designer
1.20%
FM Service Provision
0.61%
Facilities Manager
1.09%
Other
2.89%
Finance Manager
1.05%
Sales / Marketing / Business Development
8.07%
Director
8.03%
Engineer
7.75%
CEO / President / Chairman
3.87%
Agent / Distributor
3.72%
Architect
3.18%
Project / Construction / Site Manager
Building/Quantity Surveyor
0.64%
Property Consultant
0.64%
Investment Manager
0.46%
Health & Safety Officer
0.43%
Sustainability Manager
0.20%
Other
3.63%
All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.
www.thebigsaudi.com
Visitors by Nature of Business
TOTAL
GCC countries (excl. Saudi Arabia) TOTAL MIDDLE EAST
Visitors by Job Function
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Reasons for Visiting
48.9%
43.9%
Meet with international suppliers
Meet with Saudi based suppliers
13.9%
10.5%
Visit the Concrete Zone
Assess the possibility of exhibiting
8.9%
20.3%
Attend the workshops
Compare products with a view to placing orders at a later date
42.6% Keep up to date with new products and innovations
4.3% Other
43.9% Meet existing product suppliers
62.0% Meet potential / new business product suppliers
Fast Facts 83.1% of visitors have direct influence on the purchasing of construction products in their company
95.3% of visitors said they are likely to attend the show again next year
What the visitors had to say about The Big 5 Saudi “The Big 5 Saudi is the perfect place to see the products that are currently available in the market globally and locally under one roof.” Mr Saleh Al-Tabei, Owner
“There was an impressive variety of construction products and concrete companies at The Big 5 Saudi.” Mr Abdullah Fadaq, CEO, Abdullah Fadaq Co.
All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.
www.thebigsaudi.com
“After attending The Big 5 Saudi I am confident I can reach any construction material supplier.” Shujat Ali, Mechanical Engineer, Baghlaf Al Zafer Co. Ltd.
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EXHIBITORS Products Showcased at The Big 5 Saudi
38%
Middle East / India
Europe
44%
14%
Asia & S.E. Asia
4%
Americas
Bathrooms & Kitchens Concrete & Related Products Conveying Systems Electrical Systems Facilities Management Services Finishes (Coating, Painting, Gypsum, Tiling etc) Fire Suppression & Protection Glass & Glazing Heating, Ventilation & Air-Conditioning Marble / Ceramic / Stone Metal / Steel / Aluminium Official Bodies & Associations Windows & Doors Pipelines Plumbing / Water Technology Safety & Security Equipment Scaffolding Special Construction (Swimming Pools, Fountains etc) Thermal Moisture Protection / Insulation Tools Wood, Plastic & Composite
Exhibitors by country
What exhibitors had to say about The Big 5 Saudi “The Big 5 Saudi is an ideal opportunity to network with the right clientele. We want to meet contractors from the construction industry and this is the ideal place to achieve that.” Gary Van Der Merwe, Business Director, AkzoNobel
“At The Big 5 Saudi we met many contractors and professionals from the precast concrete industry and we are very satisfied with the quality of the visitors.” Xavier Delacour, Export Sales Manager, Quadra
All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.
www.thebigsaudi.com
“We had some serious discussions with customers at the show and now they know we are available in the market and are asking us to provide them with solutions.” Dominic Lobo, Sales & Product Manager, Blastrac
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SPECIAL EVENTS Concrete Zone New to the show this year was a designated zone for concrete products and technologies. The Concrete Zone featured over 60 international and GCC exhibitors displaying a broad range of products from construction chemicals to formwork to block making machinery, and much more. In addition, the Concrete Zone also included a dedicated USA Pavilion, with eight of the leading concrete companies from the US displaying their products to the Saudi market, many for the first time.
LEED 201 Workshop
Concrete Repair Workshop
35 delegates took part in the LEED 201 Workshop, providing them with essential knowledge of sustainable building concepts that are fundamental to LEED rating systems.
A sell-out event with 70 participants, the Concrete Repair Workshop saw world class experts speak on concrete repair – all in line with the most recent European Standards and Concrete Society Technical Reports.
LEED 301 Workshop After the success of the LEED 201 Workshop, the follow up LEED 301 Workshop has been organised 2 month after the exhibition, enabling those construction specialists who seek continued professional development to gain an in-depth knowledge of the latest LEED techniques.
All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.
www.thebigsaudi.com
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MARKETING & PROMOTION The Big 5 Saudi marketing campaign, valued at USD 700,000, leveraged one of the Middle East’s largest construction database and utilized a wide range of mediums to reach an audience of 2,653,000 people.
Email A prime medium in reaching and registering The Big 5 Saudi audience, 12 emails were sent to a database comprising of 70,000 global industry contacts. The database is regularly updated, verified and cleaned by a dedicated team of inhouse data-builders. Direct Mail The Big 5 mailed the visitor brochure to 13,000 professionals in the GCC region. Telemarketing A team of nine trained telemarketers were involved in the promotion of the event, targeting construction professionals in Saudi Arabia and registering them to attend the event. Trade Press Advertising The Big 5 Saudi partnered with 30 trade publications that published 53 adverts and four daily newspapers that published 11 high visibility adverts. Online Advertising Web banners were posted on 38 trade websites and 11 daily news websites, delivering a total of 1,200,000 impressions. Fax A popular means of communication in the GCC, a targeted fax to professionals whose email address we did not have was sent out to 6,000 individuals. SMS A total of four SMS’s were sent out to 19,000 recipients prior to and during the show. Website The website was an essential tool in providing information about the exhibitors and showcasing product images. The website was available in English and Arabic and registered 75,000 visits with an average browsing time of over three minutes.
Partnerships A key component of the marketing & promotions plan is the relationships The Big 5 Saudi has developed with trade associations and government bodies. The event was officially endorsed and promoted by two trade associations, three government bodies and held under the Patronage of His Royal Highness Prince Mansour Bin Mutaib Bin Abdulaziz. PR The total coverage achieved during the campaign produced 63 editorial pieces published in English and Arabic, including show previews, Q&As as well as television news broadcasts. 44 members of the press attended the show, representing dailies, trade publications, TV stations, radios, online publications and newswires. Radio The Big 5 Saudi invested in 16 commercial spots on the KSA’s most popular business station, MBC FM. TV Al Arabiya came on board as the official broadcasting partner for The Big 5 Saudi. Al Arabiya and CNBC attended the event, conducting interviews with exhibitors and industry experts. Outdoor A means to build brand and event awareness, the unipol outside the exhibition venue was branded three weeks prior to the show. 13 branded boards were positioned on the fence surrounding the exhibition grounds facing the busy Al Madina Road and Sultan Bin Salman Road. Social Media The Big 5 Saudi regularly engages with its 11,600 fans providing advance notice on special events, product showcases, exhibitor news and industry reports.
All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.
www.thebigsaudi.com
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WHAT’S NEXT
5 – 8 November 2012 Dubai World Trade Centre UAE
9 – 12 March 2013 Jeddah Centre for Forums and Events SAUDI ARABIA
The Middle East’s largest building & construction event show is an essential means of reaching buyers from right across the Middle East. Now in its 33rd year, The Big 5 will continue to evolve and provide a relevant and organised platform for the industry to source products, learn practical applications and meet industry leaders.
The Big 5 Saudi 2012 was the biggest event ever to be staged in Jeddah and presents opportunities for global suppliers, distributors and manufacturers to showcase their products and services to the industry’s key buyers in Saudi Arabia. The growth of The Big 5 Saudi reflects the huge growth of infrastructure and construction projects currently taking place in Saudi’s western province.
HOW TO EXHIBIT
HOW TO EXHIBIT
To enquire about exhibiting please contact: Patrick Gedeon E: info@thebig5.ae T: +971(0)4 438 0355 ext 239
To enquire about exhibiting please contact: Patrick Gedeon E: info@thebig5saudi.com T: +971(0)4 438 0355 ext 239
For sponsorship enquiries please contact: Sam Patel E: sponsorship@thebig5.ae T: +971(0)4 438 0355 ext 265
For sponsorship enquiries please contact: Sam Patel E: sponsorship@thebig5.ae T: +971(0)4 438 0355 ext 265
www.thebig5.ae
www.thebig5saudi.com Organised by:
Construction Portfolio: