PORTFOLIO

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allmyprojects



allmyprojects


curriculum

MANAGING TIME During my university years, I’ve realized how important is to manage free time, not only for leisure but also to improve my skills. That’s why I’ve attended congresses, semiraries and get enrolled into different experiences that had been positive for me. All among them i will point out my summer course in CSM and the whole summer I spend in Oslo.



(SEPTEMBER TO...)

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Jan.

Mar.

Feb.

While I was on my last year of Advertising and Public Relations I managed also to make an Internship at Aldrich. It’s a prestigious design studio awarded with an Epica prize for a corporative identity work. It has been my first contact with the professional world of design. Aldrich is ruled by these two veterans: Andoni Egúzkiza and Alejandro Viladrich.

Feb.

(February to August)

Mar.

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Apr.

El Sol Festival Organization (MAY) I took part in the 24th edition of the most prestigious Latin American advertising festival celebrated in May. I had the chance to learn from recognized creatives such as Adolfo Gonz·lez, Enric Nelo, and to attend a conference by Daniel Solana.

Internship at Aldrich Comunicación

Apr.

May.

Jun.

Jul.

When I ended my Internship at Aldrich, I kept working there. Along this time I have made works for clients such as Dynamobel, Navarra Mancommunity, Huarte Center of Contemporary Art, Massada, Cener and Reuters, among others.

Sept.

While I was taking the Advertising and PR degree, I also took part in several activities such the ones mentioned in this page.

1 Graphic Designer. Aldrich Comunicación.

Aug.

WHAT I’VE DONE DURING THE LAST YEARS? CURRICULUM VITAE

Distinction in Applied Graphic Design

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2010

2009

E-MAIL steenleif@hotmail.com

BIRTH DATE & PLACE 01.04.1987 MÁLAGA

PHONE # +34 650 100 344

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8 UNIVERSITY DEGREE Licentiate graduate in Advertising & P.R. in the University of Navarra.

Investigation seminar about J. Ashbery (NOVEMBER TO

FEBRUARY)

The book “Selfportrait in a Convex Mirror” by John Ashbery was meticulously analyzed by some personalities.

Investigation seminar about “Speaking into the Air” of J. Durham Peters (NOV-

EMBER TO FEBRUARY)

The Professor and Vice Dean of the Communication Faculty invited 10 students to collaborate in an investigation about the book “Speaking into the Air” by John Durham.

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Seminar of Image Culture (SEPTEMBER TO DECEMBER)

The Prof. Dr. J. Latorre invited 12 students to a seminar whose purpose was teaching the senses to decode visual codes through the works of Wim Wenders, Bill Viola, Victor Erice and Dreyer, among others.


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Distinction in Advertising Creativity

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(MAY)

Mar.

Apr.

May.

Lectures in charge of the prestigious former Director of the Picasso Museum in Paris, Jean Clair, set by the Félix Huarte professorship.

Jun.

Aug.

Sept.

Oct.

Nov.

Dec.

Jan.

Feb.

Mar.

Apr.

May.

Jun.

Jul.

Aug.

Oct.

Sept.

Distinction in Antropology II

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Internship at Cátedra Félix Huarte of Aesthetics and Contemporary Art. Department of the University of Navarra (NOVEMBER TO JUNE) I have always had a certain interest for aesthetics, and I could develop it at the University of Navarra along with Prof. Dr. Álvaro de la Rica. During my internship I enjoyed a lot the seminars and congress available for me.

Graphic Design Course at Central Saint Martins College of Art and Design in London and Nuova Accademia di Belle Arti in Milano (JULY) A brief experience in one of the most recognized and pretigious schools along the world and the NABA, a younger school with many projection. Projects, projects and more projects in a very short time, an unforgettable experience that I wish I had learnt even more.

I had the opportunity to be among some of the best infografists worldwide and learn a lot of their criteria when analyzing and judging the quality of infographics.

Nov.

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(MARCH)

XI Poetic Lectures Cátedra Félix Huarte: The figure o Giant in Arts. From Illustration to Modernity

Jul.

4 Malofiej 17 Organization (International Infographic Prizes)

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2008

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2007

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I Cinematographic Campus UMA (SEPT.) This Campus organized by the University of Malaga intended to create a shortcut with the guidance of well-known directors like Bajo Ulloa, Yuzna or Berger.

Intensive Elementary Norwegian Course

Seminar CO+MO of Comunication and Fashion: “Prestigious Brands”

III International Congress “William Congdon and the revision of the north american abstract expresionism”

(FEBRUARY TO APRIL)

(MARCH)

Due to my Norwegian origins and for personal interest, in 2007 I spent a summer at the Oslo University refreshing my Norwegian.

What is luxury? What makes it so exclusive? This seminar let me submerge into the world of luxury labels and the fashion market.

The seminar was a sound reivindication of William Congdon as the great forgotten of the American abstract expresionism.

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(JUNE TO AUGUST)

15 Internship at Radio COPE Navarra (SEPT. TO JANUARY)

I discovered the in and outs of the radio working as a collaborator in a daily magazine for Navarra. I looked after a section about advertising news.

16 XXI International Congress: “Young people and the new comunication scenario” (NOVEMBER)

After this Congress I can admit without tuttering that I belong to the new generation of “nativedigitals”.


works

Disposition to LEARN I have just celebrated my first year as a member of the Aldrich Design Studio staff and had developed various projects. This portfolio shows the latest works but also the ones done at university. Having a look at all this stuff I’ve realized that I still have a lot to learn. That’s why this is my priority: keep learning as much as i can.



MANCOMMUNITY OF NAVARRA EDITORIAL Catalogues developed to promote the new offer of activities of the Mancommunity of Navarra to the students of Kindergarten, Primary and Secondary. I took care of the lay out, and used many colours and pictures in order to potentiate the ludic and educative side of the activities. JUNE 2009

WE COULD DISTINGUISH EACH CATALOGUE BY THE COLOUR AND THE GRAPHIC RESOURCE ON IT’S COVER”



MASSADA PACKAGING Packaging designed for a limited edition of the cosmetic group Massada. The combination the typographies Gotham and Bauer Bodoni tries to confere the product elegance and exclusivity. OCTOBER 2009



THE OWL PUBLICATION #1 of the cultural content publication The Owl. The Owl is a personal project I’ve been working in during the last couple of months, in my leisure time. I’m fond of this kind of publications, so I’m trying to release one myself. My intention is to variate the format in each number. The first number, due to my scarce resources, it’s just 5 pages length. This is going to see the light soon in Pamplona and Malaga with a circulation of 3000 copies in each city. The content is written by friends, it’s about music, theater, fashion and industrial design, in a pleasant way but keeping a serious tone. I have tried to be very thorough with the lay out and design. I think I have provided it with a sober and polished style. The impression will be done on offset Fedrigoni 170 grams paper. IN PROGRESS



VICARLI IDENTITY GUIDELINES The last project I’m involved in is the development of the corporate identity of the transport, logistic and reciclying company, Vicarli. IN PROGRESS


THIS WORK EMPHASIZES THE TyPOGRAPHy AND COLOURS TO DISTINGUISH EACH CATALOGUE Of THE COLLECTION”

CENTRO HUARTE DE ARTE CONTEMPORÁNEO CATALOGUE COLLECTION Collection of catalogues developed to show the work of some artists that were awarded with a scholarship from the Government of Navarra and were exhibiting at the Huarte Center. I tried to distinguish them by using exclusively one kind of typography and one colour in each. Not only in the front page but also in the inside headlines. AUGUST 2009


THOMSON REUTERS EDITORIAL My accomishment was to finish a Thomson Reuters corporative phylosophy catalogue for the latest signing ups through a well solved lay out and different graphic resources. I wished it dynamic and easy to read, always according to the Thomson Reuters identity guidelines. I found the best way for this catalogue to be uploaded was using rings so that new sheets could be added in an easy and cheap way. SEPTEMBER 2009

ARANZADI


NATIONAL INSURANCE BROKERs CONGRESS LOGO Logo for the X National Congress of Securities Agents that will take place in San Sebastián in 2011. The logo uses an illustration of the Igeldo Mountain, a familiar place for the citizens of San Sebastian. DECEMBER 2009

THE LOGO IS BASED ON THE LIGHTHOUSE LOCATED ON THE IGUELDO MOUNTAIN HILLS”


FERRAM DESIGN CATÁLOGOS Catalogues for the lamp series “Architects on Design”. Ten lamps designed by prestigious architects. IN PROGRESS

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43 cm

43 cm

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43 cm

BOCETO OUTLINE

BOCETO OUTLINE

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BOCETO OUTLINE

BOCETO OUTLINE

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LA BARBERĂ?A STATIONERY Design for La Barberia de Maite Arbea, it includes a card, a bag (as the sample of the photo) and a giftcard. NOVEMBER 2009


CENER ILUSTRATION The illustrations are used to show the variety of services Cener offers. They all share the same graphic line and use the same gray scale. The typography used is Akzidenz Grotesk. AUGUST 2009


ILLUSTRATIONS SHOW THE DIffERENT SERvICES OffERED By CENER”


HUARTE CONTEMPORARY ART CENTRE EXHIBITION CATALOGUE The Huarte Center (Pamplona) presented the exhibition of the visual artist Patxi Araujo, I thought of creating a catalogue plenty of personality. I developed a typography in keeping with technological set of the installation. I brought in pages with different style to emphasize some articles. AUGUST 2009


The main characteristic of the catalogue is it’s rythm, provided by the huge variety of resources taking part on it’s elaboration”


LIKEN ANIMATION This a recently new firm created by MRA to manage its real-state assets in the new market circumstances. To explain the services that Liken offers I designed this animation, that is being developed nowadays. IN PROGESS


THE ONE CONSULTING LOGO I designed this logo working as a freelance for a consulting firm in Malaga. The logo combines both the typographies Rotis and Gotham. NOvEMBER 2009


IZCUE & ASOCIADOS EDITORIAL This was one of my first works when I arrived at Aldrich. It exposes the series of services this consulting firm offers. FEBRUARY 2009

GESTIÓN TEMPORAL

Gerencia Sustitución

Gerencia Asistida

Diversificación Diagnósticos

NEGOCIO

Gestión Temporal

ESTRATEGIA

Plan de Negocio

CLIENTES

FINANCIERA

Planes Estratégicos

Desarrollo Organización y RRHH

Plan de Viabilidad

Análisis de Costes

Compra-Venta Empresas CORPORATE

Capital Riesgo

Selección de personal

ORGANIZACIÓN Y RR.HH.

Consejos Admón.




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