Statement Creative Brief
Background Bad Kitty Clothing was started in early 2001 as the brain-child of a suddenly unemployed dot.com-er. Faced with an increasingly challenging job market, she decided to try something new in the world of young women’s casual apparel and teen clothing. Pretty soon one small idea became two, two became many and so on. Bad Kitty Clothing was born and has become a thriving business providing great shopping for teen clothing and women’s apparel ever since. Target Audiences The client target audiences are teenager and young women that are in USA. Objectives Attracted to buy the products To make the audiences feel proud to wear it. Make audiences recommend to others. Obstacles This project is relying to rebranding and the actual project, which is not part of our job. Key Benefit Audience will wanting to be a part of the brand Tone Bright, eye catcher colors Media Web page
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Mood Board Inspiration
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Style Guide
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Competitive Analysis
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Concept Sketch
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Concept Sketch
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Process
Wireframes
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Final
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project
Final
IM 231 Interface Design / SP’12 / Juri Seo & Stefania Lukito / E-commerce Project