Color Theory- Final

COLOR THEORY Applications for the built environment.

IND 5325 - SPRING 2019 STEFANO ROMERO

M.1: INTRODUCITION

M.2: CULTURE

M.3 : THEORY

M.4: DESIGNERS

M.5: PERCEPTION

M.6: ENVIRONMENT- FILM ANLYSIS

M.7: BALANCE

M.8: EMPHASIS- RETAIL

M.9: VARIETY- HOSPITALITY

M.10: VARIETY- WORKPLACE

INTRODUCTION M.1

Why Design?

My reason for pursuing a degree in Interior Architecture comes from the question of how people are affected by the space around them.

With sculpture and installations one must actively think of how a physical object will interact with their surroundings. This assessment of space and object can be bridged to the study of human interaction and their relation to a structural space, a concept found within Interior architecture.

Design Foundation

Master of Interior Architecture

Bachelor of Fine Arts in Art Minors: Art History & Marketing

When creating an object its functionality must be addressed. For the most part the things that I’ve made have been abstractions of the natural world. However, I’ve found myself in pursuit to further study the concept of functionality, derived from Interior architecture, a topic that would expand my practice as a designer.

Grad 1

WHERE I was born in Miami WHAT is your cultural background?

Peruvian Italian WHO is your family … composition?

Both of my parents and two older sisters.

WHAT are your circumstances?

Right now, I’m living with my parents but would like to move out within the next year.

WHAT Languages do you speak?

Spanish and English WHERE have you lived?

I’ve lived in Miami my whole life.

WHEN did you become focused on design?

I’ve been interested in design from a young age. It became “real” when I switched my major from Business Administration to Fine Arts during Undergrad.

WHAT factors have affected your path?

Pursuing an art degree and work experience in the design field have definitely influenced my path

TRAVEL

The challenges and opportunities that come when traveling help you discover who you are Helps with expanding perspective.

Embrace different people.

To get a better understand of how other people are living their lives.

Exploring different landscapes and architecture.

Experiencing different food and culture.

Taking in the nightlife and partying with locals!

HOBBIES Trying out new restaurants and finding the best happy hours Going to the beach

Hanging out with friends Watching tv shows and going to the movies I've recently started weightlifting and working on my physical fitness. I’m trying to make that one of my main hobbies.

COLOR

Nude tones, Browns, Black and white are my preferred choice of color. I also find myself attracted to varying shades of blue.

Much of my inspiration for color combinations comes from nature.

Referencing both the transitions, while also playing with the vibrant pops of color I’ve recently been into pastels, soft colors are something that I would like to work with.

I don't have any color that i dislike, sometimes they’re just used incorrectly.

“It’s through mistakes that you actually can grow.

You have to get bad in order to get good.”

-Paula Scher

CULTURE M.2

My culture and country is

Peru.

Every summer break since i was two, my parents would take me to Peru to see my family and experience Peru's culture. The memories made through those trips had a great effect on who I am today.

Peru has a variety of backgrounds and cultural identities, I've noticed that patriotism is a major binding factor in the Peruvian identity.

On July 28, Peruvian independence day there’s a huge parade that takes place in Lima were we celebrate our Peru’s strength and pride. This celebration presents all the cultures from the different regions of Peru. Seeing this grand display of, colors, people, and traditions, made me aware of how diverse a country can be without loosing its core identity of a nation.

Red is one of the main colors used in Peruvian culture. The flag is red and white, its colors represents the blood that was spilled in war. White represents Purity and Peace.

Purple often associated with royalty, nobility, luxury, power, ambition, and devotion. In October 28th

Peru holds the largest religion procession in South America, to honor the Lord of the Miracles (Senor de los Milagros).

During the processions of El SeĂąor de los Milagros, participants are clothed in purple attire which is significant of their devotion.

Brown

The color selections are used to ground the vibrant colors. They represent earthiness, wholesomeness, simplicity, and friendliness.

Turquoise

Peruvian (Chrysocolla) It is often is used to make high quality handcrafted jewelry, either by itself, set in silver or white metal alloys or combined with other stones or shell. It’s characterized to be a healing and calming stone and some even use it to attract love.

My interest for

Italy

goes beyond its historical and cultural influences with the world. My family on

my mom’s side comes from Italian decent, our family has always been aware of this background and it shows within our traditions and customs. However, I don't identify with this Italian heritage, so I am taking advantage of this assignment to get a better understanding of the Italian culture. I plan on visiting Italy one day to trace back my

There are several meanings for the colors of the Italian flag. they can be hope,

Green, faith

White, and charity Red alternatively, the green can be for the hills, the white is for the mountains and the red for the bloody wars for independence.

Blue (Azzurro) is the national color of Italy. It used in their military and sport teams, Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, trust and loyalty.

Neutral Tones

The come from architecture and sculpture. Since Italy has contributed to a number of architectural and art styles including classical Roman, Renaissance, Baroque and Neoclassical.

THEORY M.3

Color is an intangible powerful sensation that has

the ability to enhance out physical environment, influence our personal experience of space and provide a greater sense of health and well being .

WHAT IS COLOR THEORY?

Color theory is the study and practice of a set of principles used to understand the relation ship among colors.

WITHOUT LIGHT, THERE IS NO COLOR.

Color transforms as light is experienced. Light and color together illuminate a space, guide focal point and attention, and set the mood and expression of the interior.

Color materials and lighting type should be selected simultaneously to create harmony

COLOR LANGUAGE Tint- adding any amount of white to a color

Tone- adding gray to a color Shade- adding black to a color Chromatic- all colors minus black, white, and gray

Achromatic- black, white, and gray, each of which is without color

DESIGNERS M.4

Stefano Romero

Qiora

ARO Project team

-light from within

Partners in charge: Stephen Cassell and Adam Yarinsky

Shiseido Cosmetics' Qiora Store and Spa in New York.

Project architect: Scott Abrahams, Josh Pulver, Eunices Seng, Rosalyne Shieh, Kim Yao

Architecture Research Office (ARO) was commissioned to design a flagship store, that also served as a day spa.

Art Director: Aoshi Kudo

ARO wanted to build a representation of the brand’s mission of refreshment and relaxation. They used a system of velcro components, to hang blue organza fabric veiled from the twenty-foot ceilings. By doing this they were able to set the visual and tactile boundaries needed between retail, treatment areas, and spa cabins.

Color Scheme This design follows a monochromatic color scheme, in which varying shades of blues are used throughout environment to separate and create depth between the spaces.

LIGHTING The products glow on display fixtures illuminated with fiber optics lighting. Central light fixtures are staggered and hidden along the perimeter walls.

Throughout the day, computer controlled lighting modulate between warm and cool shades of light to create a sense of daylight that produces a radiant glow throughout the environment and on the users skin.

Summary The relationship between materiality, form, and color was very important in this project. The shades of blues layered, and veiled throughout the space, softens the solid surfaces in the spa. There's strategic use of lighting to emphasize the effects of the installed organza. These layered components draw the eye further into the space, to bring a soothing, cleansed, and refreshed mood. These characteristics that represent the brand.

PERCEPTION

M.5

Color response is highly personal. What one person is attracted to, another may be repulsed by. There is no such thing as a bad color, only unpleasant color relationships.

Color perception is affected by individual associations of color. This is affected by culture, society, politics, environment/media, fashion, and design trends.

Color interactions in three-dimensional spaces have the ability to affect the size, shape, mass, and volume of interiors.

Color as a component of all materials of the environment- furniture, accessories, lighting, structure, plants, and more- can be used to communicate and express boundaries of space, visually connect architectural elements, and create the properties of the mood or atmospheres desired.

ENVIRONMENTFILM ANALYSIS

M.6

HER FILM ANALYSIS Theodore works as a writer of other people's personal letters. After struggling to fulfill his own personal love life, he develops a relationship with a new operating system, named Samantha. This operating system is able to learn and develop emotional connections, eventually falls in love with Theodore.

Their relationship fails in the end as Samantha’s system is used by multiple users and is reveals to have fallen in love several of them.

red Red is seen in various elements throughout film, from furnishing to Theodore's favorite shirt, and even in Samantha's operating system.

Imbedded into scenes where love, romance, and sensitivity can contrast the neutral tones to develop the story of the film.

This color is used to represent the passion, desire, and love that is expressed between Samantha and Theodore.

blue Modern architecture and the cityscape play a big role in providing the backdrop of the film.

The softer shades of blue and greys help lay tranquility and calmness over the scenes.

The effects of the color being used in grand scale, and in elements throughout film serves to highlight those who are in bolder colors.

yellow Theodore wears yellow throughout the film in moments of happiness. These scenes are more cheerful and energetic.

Intellect, freshness, and joy are also associated with lighter shades of yellow and is present in the tone of the environment.

The choice of colors and mood were used to contrast there in emphasizing the gloom and disappointment that followed the yellow scenes in the film.

BALANCE

M.7

Balance refers to the relationship of different hues to one another when each is perceived to be equal in perceived visual weight.

The amount of color used, the number of different colors used, the visual weight of the colors, and the locations of the colors within the space are the four key factors in establishing good color balance.

Interiors, at a minimum, should attempt to contain a three-value scheme. This allows a space to maintain depth and visual interest. Interiors that are too light appear delicate and almost unnatural, potentially lacking interest. Middle tones can become to complacent and uninteresting , and an interior with the dark values only can be overwhelming and depressing.

EMPHASES RETAIL ANALYSIS M.8

Stefano Romero

CONTRAST OF HUE The further away from each other two colors are, the higher the contrast. This means that complementary colors have the highest contrast. These green lounge chairs are used to contrast the neutral tones found within the retail space, creating visual division between areas.

CONTRAST OF VALUE is the difference in light and dark, it is expressed in black and white and everything in between. Contrast of value separates objects in space, while gradation of value suggests mass and contour of a contiguous surface. This image demonstrates contrast of value, layered throughout the various elements. For instance the display highlights the center coat in white, with contrast against the black background.

CONTRAST OF A DESIGN FEATURE Repetition and symmetry is what defines the form of this display.

Then follows contrast in value between, light and dark between the background and dividers. Finally, lighting is used to then emphasize the choice of material.

CONTRAST OF TEXTURE The use of traditional materials in contemporary forms, lends to the interaction of varying textures. Polished surfaces are used to contrast those that are rough. Layering of textures is important as contrast is developed by opposing elements. The yellow fur display, contrasts the white plaster texture, these vertical surfaces contrasting with the wood grain texture to the right.

FOCAL POINT A focal point is a single design element that receives the greatest visual emphasis in a room. In this case a red marble staircase connects the two floors through large void that opensup through the center of the building.

VARIETY HOSPITALITY M.9

EAST, Miami EAST, Miami is designed by celebrated Miami-based architects, Arquitectonica, with interiors created by New York’s Clodagh Design and signature restaurants, Quinto La Huella and rooftop bar Sugar, designed by Los Angeles-based Studio Collective.

The vision behind the design is to provide an inclusive and welcoming experience for all, while reflecting the local spirit of Miami. Feng Shui, bio geometry, radiesthesia, and crystal healing methods are used throughout the hotel to balance and harmonize the flow of energy.

LINE The connection between two points in space. A line can take many forms and can be used to communicate action.

The exposed beams and wooden planks, demonstrate linear movement throughout the space. This showing circulation in the cafe/ lounge area.

SHAPE The result of one or more lines connecting to form a two- dimensional form, such as a square, circle, or triangle.

Rectangular shapes are brought over the room, with the use of bold colors.

Creating a dynamic ceiling conditions.

TEXTURE visual and tactile quality of the surface of a material that results from the way in which the component are constructed or combined.

Stone is used on the walls of the lobby to surround the hotels guest with texture. Cove lighting is used to emphasize the materiality and weight of the stone.

PATTERN the repetitive arrangement of shapes and colors in systematic horizontal, vertical, diagonal or organic sequence The bar shows intervals of panels and shelves of bottles, within those elements there are more patterns at work; the bottles, and square openings.

VARIETY WORKPLACE M.10

Adobe 410 Townsend Location: San Francisco, CA Services:Programming, Interiors, Experiential Media

This venue creates a place for all-hands meetings, art openings, guest speakers, hack-a-thons or lunch with coworkers. Finishes provide a pop of color and texture against the building’s classic SOMA structure— exposed brick and heavy timber.

LINE The connection between two points in space. A line can take many forms and can be used to communicate action.

There are various lines used throughout this office so separate spaces and emphasizes thresholds.

SHAPE the result of one or more lines connecting to form a two- dimensional form, such as a square, circle, or triangle.

In this image the color purple is used to form planer shapes, to create work booths, and continue into more collaborative environments.

TEXTURE visual and tactile quality of the surface of a material that results from the way in which the component are constructed or combined.

Metal screens are used throughout the office as partitions between work areas, texture is created through the perforation of the surface.

PATTERN the repetitive arrangement of shapes and colors in systematic horizontal, vertical, diagonal or organic sequence Throughout the office space, wooden columns create a pattern along the circulation stations.

CONCLUSION This course was very inciteful with color theory and its application into the build environment. I now have a better understanding of the color systems and methods of color harmony. This understanding of color, gives me the confidence to make design decisions, with an awareness of the various psychological, cultural and historical implications of the colors selected.

REFERENCES https://threadsofperu.com/pages/natural-dyes-peru https://www.peru.travel/about-peru/peruvian-identity/culture.aspx

https://www.kcrw.com/culture/shows/design-and-architecture/k-kbarrett-and-the-production-design-for-her-how-close-is-it-to-realnear-future-la

https://www.livescience.com/44376-italian-culture.html https://study.com/academy/lesson/italian-culture-history-valueslifestyle.html

https://variety.com/2014/film/columns/is-your-computer-a-him-orher-and-other-questions-raised-by-spike-jonzes-speculativeromance-1201031710/

https://www.thoughtco.com/azzurro-2011518 https://archinect.com/firms/project/12183539/qiora-storespa/14868298

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