Zealous by Stephanie Garrard

EALOUS

CELEBRATING LONDON & ITS CREATIVE VIBE.

LAUNCH

ISSUE

ZEALOUS

EDITORS LETTER zeal·ous zel- uh s - filled with or inspired by intense enthusiasm, ardently active, devoted, or diligent.

I am proud to present ZEALOUS. Zealous is not just a fashion magazine but also a celebration of London for young creative Londoners & new visitors to the City. Just as the 2012 Olympics celebrates Sport and Tourism, Zealous explores people’s perceptions of London and what they see in this multicultural and vibrant city. I am excited to feature up and coming designers, models and musicians, as well as discovering what London is already hiding away.

I would like to thank everyone who made this issue possible. Contributors, models, people I stopped on the streets, printers… Londoners. Thirty-Eight pages of discovery. Enjoy!

Stephanie Garrard Editor/Creator

www.justametropolitangirl.blogspot.co.uk

content p. IV – IX The City I Roam

p. XXVI – XXX Come as you are

p. X – XIII Everybody’s in It to Win

p. XXXI – XXXII The Pavement is my Friend it takes me where I need to go

p. XIV – XVII This Town is Alive

p. XXXIII – XXXIV Districts of London: Creative Goings on

p. XVIII – XXV City of Gold

p. XXXV – XXXVIII Great Little Places

XXXV

XVIII

XXXIII

XXVI

THE CITY I ROAM IV, V, VI, VII, VIII, IX

THE CITY I ROAM

2 QUESTIONS TO REVEAL HOW LONDON IS SEEN BY THOSE WHO  WANDER ITS STREETS.

One

cloudy April day I took to the streets of London to pose two simple Questions, ‘WHAT ONE IMAGE COMES TO MIND WHEN YOU THINK OF LONDON?’ and

‘WHERE’S

YOUR FAVOURITE PLACE IN LONDON’. I aimed these questions at those most familiar with London, the people who live and breathe its atmosphere  daily, as opposed to the visitors. Not as easy to judge as I had expected. These positively simple questions, when put to visitors or tourists produce  some obvious replies but I planned to find out what real Londoners thought of their city. It interested me to see if stereotypical answers still applied to those have seen all that London has to offer. I created ‘question cards’ to  who collect personal written answers and this sometimes opened the door to illustrated London!

answers…these

perhaps

were

the

creative

occupants

IV, V, VI, VII, VIII, IX THE CITY I ROAM

“WHAT ONE IMAGE COMES TO MIND   WHEN YOU THINK OF LONDON?”

THE CITY I ROAM IV, V, VI, VII, VIII, IX

IV, V, VI, VII, VIII, IX THE CITY I ROAM

“WHERE’S YOUR FAVOURITE PLACE IN   LONDON?”

THE CITY I ROAM IV, V, VI, VII, VIII, IX

IV, V, VI, VII, VIII, IX THE CITY I ROAM

HOW THEY SEE IT.

answers I collected were all taken from  The rather apprehensive about stopping people,

true Londoners who live and breathe this city everyday. I was especially asking them for the time to write (or illustrate) an answer, but one thing this experiment did prove was that Londoners are pretty nice people. Something that  made me feel proud to be a Londoner myself. I stopped people varying in age, to try and acquire a better spread of answers, the youngest was 12 and the oldest 82. Obviously if I had asked more people I would  have collected a wider range of answers, but from the ones I collected one thing seemed to stand out. Regardless of living in London, all/ or most of their life, when answering ‘What comes to mind when you think

London?’ most people answered with something obvious: London Underground, London Red Bus, The London Eye etc. This interested me because these people know London like the back of their hand. I asked  the businessman who answered ‘London Bus’ why he picked such an iconic and touristy image and he answered, “Well they’re iconic for a reason! Tourists love London for these things, and we Londoners love

them

too, they make our city unique.” I thought this statement said it all.

started this experiment  Iand often, yes they did.

find out if stereotypical answers applied to those who had seen all it has to offer, These people have seen London for what it is, but they can recognise what is best about it because they are the things that make it a city they want to be part of. People s favourite places in  London also made for well-known answers, for just the same reason. Portobello, Oxford Street and The Southbank may be busy areas of the city and tourist hot spots, but this is because so many people love  them. Not everyone has to find quirky places to hangout; sometimes it’s the simplest things and places that make life so great. London has the best of both worlds and this is what makes the Londoners I met,  appreciate their city everyday!

EVERYBODY’S IN IT TO WIN X, XI, XII, XIII

EVERYBODY’S IN IT TO WIN LIFE IN THE INNER CITY

CHEF

X, XI, XII, XIII EVERYBODY’S IN IT TO WIN

STREET

PERFORMER

BANKER

STREET

CLEANER             RECRUITMENT

“BEING YOURSELF IS THE MOST IMPORTANT THING IN THE WORKPLACE.”

FISHMONGERS

ADVERTISING

EVERYBODY’S IN IT TO WIN X, XI, XII, XIII

-“THE WAY PEOPLE DRESS SAYS A LOT ABOUT HOW SERIOUS THEY ARE ABOUT THEIR JOB!” BANKER

X, XI, XII, XIII EVERYBODY’S IN IT TO WIN

-“DRESSING UP IS MY WAY OF LIFE. WITHOUT IT I WOULD STRUGGLE TO GET ALONG.”-

STREET MIME ARTIST

THIS TOWN IS ALIVE XIV, XV, XVI, XVII

THIS TOWN IS ALIVE ‘ILLUSTRATING LONDON’ 7 illustrators from Kingston University were given an hour and asked to answer the brief ‘Show what you love most about London’ in one illustration. Here are the end products. > Illustration by Henry Richardson

XIV, XV, XVI, XVII THIS TOWN IS ALIVE

THIS TOWN IS ALIVE XIV, XV, XVI, XVII

Over the page

< Top

< Centre

– Natalie Wyle

– MK (Min-Kyoung) Kim – Find more of her work at: http://moonkiddo.carbonmade.c om

< Bottom

– Alice-Mae Mayall

This page

> Right

Below – Laurie Crean.. Find more of his work at: http://canthisreallybetheend.tumblr.com

- Hannah Kilner

XIV, XV, XVI, XVII THIS TOWN IS ALIVE

Above – Scarlet Judkins

These

7 illustrators, through a mix of media have demonstrated not only the  up and coming talent of young creative people but also how people’s perceptions of London are all different and personal.

CITY OF GOLD XVIII, XIX, XX, XXI, XXII, XXIII, XXIV, XXV

City of GOLD -“WE ARE WHO WE ARE AND WE ARE KNOWN FOR OUR ORIGINALLITY” – MEET 5 OF LONDON’S NEW CREATIVE GENERATION.

XVIII, XIX, XX, XXI, XXII, XXIII, XXIV, XXV CITY OF GOLD

CITY OF GOLD XVIII, XIX, XX, XXI, XXII, XXIII, XXIV, XXV

INTRODUCING JAMES COOPER

model and Japanese BA Student at SOAS, James couldn’t imagine living anywhere else but London. “Being in London has definitely made it easier to get noticed and definitely influences the way you dress. I think you can tell a lot of people are from/living in London by the way they dress.” The of being a model is “Walking it is a huge adrenaline rush feel great afterwards. I love in clothes I wouldn’t normally

best part in shows; and you being put

wear.” But James style doesn’t stop at modelling, describing his style as

“simple”, he

couldn’t

live

without

his

black skinny jeans. “I’m tall and lanky so it’s hard to find clothes that fit okay. I usually find a pair of jeans that fit, wear them a lot and they sort of grow to my body and are really comfortable. They also go with everything I own. I would love to experiment more with my style though”. Whenever he has a spare moment you’ll find James hanging out in parks, “whether it be Hyde Park or some of the smaller squares. I like Postman’s Park and my secret garden made from the ruins of a church bombed In WW2. My favourite event in London was the Royal wedding. I had a great day celebrating in Hyde Park so I am definitely looking forward to the Jubilee this year” - a true Londoner at heart. Photo Credit – Tafari Hinds

XVIII, XIX, XX, XXI, XXII, XXIII, XXIV, XXV CITY OF GOLD

INTRODUCING AMY HEATH

fashion BA student at Kingston University, Amy loves how there is always something

going on in London. “It’s very hard to get

bored. London’s constant need for something new and unique keeps up a speed that makes me work very hard and

always keeps me inspired.” Amy finds influence for the way she dresses and

designs “from everything and everyone. From the people I meet, the people I surreptitiously spy on when sitting in some

‘trendy bar’. I am attracted to things that I see as an anomaly compared to my everyday life”. What Amy loves best about being a designer is “learning and experiencing something completely different to the last. Always feeling like I have my finger on the pulse, so to speak. That and the make process of actually feeling something that you have designed and

made!

That’s

always

very

exciting”.

Amy’s style is an eclectic mix of trends, classic tailoring and interesting & individual

pieces. “I believe that the way I dress and search for clothing always affects the way I design. I wear what I feel is aesthetically interesting and personally beautiful, therefore the fabrics I am drawn to and the shapes I invent for my designs come from

the same taste and mood.” Amy finds her design process is always developing “I have never lost sight of how important research is before you start drawing or designing. The favourite part of my process is the drawing as it is, and always will be, my first love.” London is a great city to

study Fashion in. “What I also love about London is that it never pretends to be

something that it’s not. We are who we are

Thursday’ is an event just off Old Street on the first Thursday of every month, where loads of up and coming artists and students put on impromptu exhibitions of their current work, and there is something different and fresh every month. It is very exciting to see what others are doing and it

and we are known for our originality. ‘1

always inspires my work”. After degree Amy would ideally love to travel the world and experience new cultures. She wishes to broaden her options and knowledge, to aid the maturity of her designing. “If I get a job after I graduate which allows me to do this then that would be perfect!”

CITY OF GOLD XVIII, XIX, XX, XXI, XXII, XXIII, XXIV, XXV

INTRODUCING

DANIELLE PADMORE

Founder of Design Illustrated Danielle completed a degree in art design at Camberwell in 2008 and after figuring what she really wanted to do, invested her hard earned cash to start up her brand this year. “My vision is in the works – I see my clothing brand really being more than a clothing line, I would like it to be a platform and inspiration for entrepreneurs; in this climate I strongly believe it’s the way forward! My brand has something for everyone; to me the method behind the madness is to at least try, try and achieve great

things

you

won’t

live

with

regrets

when it’s too late!”. Living in London has given Danielle the drive and determination she needed to turn her idea into a reality and compete in the industry. “I really love the buzz in London. I see people who look successful and I never envy them. From that I work

now all my work is based around this ethos!” . The way Danielle designs is a mix of old skool and computer based programmes. “I often just think of things that I want to try, sometimes it fails, sometimes it works, trial and error is the most important thing. I draw my illustrations by hand then re-work them into the computer. Sometimes I don’t use the computer as I feel rough pencil marks can add texture but I mostly combine graphics with studio techniques. I feel the use of studio techniques give my designs that edge.” After working hard for the money to set up Designer Illustrated Danielle, has big things to look forward to. “There’s no better feeling than when I see my designs come to life through my garments,

harder.” Trained as a graphic designer she is

that’s when I’m on a different planet. My designs are not cohesive; they are based on how I felt at the time. I feel creative people have a tendency to show who they are via

drawn to bold prints “My designs are a true reflection of that! My garments have to do the

what they design, it’s amazing how an incredible design may have started as a

talking.” Illustration is a way to give her clothes

started to really love illustration, that’s the initial

figment of your imagination or emotion.” Keep an eye open for Design Illustrated launching this year; it’s sure to be a success!

voice,

“I’ve

always

loved

design

and

concept of my brand ‘Designer Illustrated’ so

http://designerillustrated.tumblr.com/

XVIII, XIX, XX, XXI, XXII, XXIII, XXIV, XXV CITY OF GOLD

CITY OF GOLD XVIII, XIX, XX, XXI, XXII, XXIII, XXIV, XXV

INTRODUCING JOCIE JURITZ musician music

and

was

Illustration

recently

student,

described

Jocie’s

‘Anti-

folkish acoustic flare with left field lyricism’. Jocie says that is hard to label your own style of music and she usually ends up referring to it as “bluesy-jazzy-soulfulacoustic-something-or-other. She finds that her inspirations for song writing come from a wide spectrum. “I have noticed that unrequited love is far more inspiring than a happy and loving relationship and I have a surprising amount of songs that reference feet and shoes.” Jocie also finds inspiration through listening to a lot of music from Laura Marling to Lauryn Hill. “John Legend and Maverick Sabre’s music are two of my current obsessions.” Coming from a very musical household Jocie’s music has been a very important and poignant part of her life. “When I was in primary school, every Tuesday night I would go to a salsa club with my Mum, which has given me a passion for Latin rhythms and dancing. I hope that eventually I can incorporate this into my music, so that on stage I can forget about the guitar and just dance!”. Performing her own songs is very daunting but once she is on the stage she loves performing. Sharing her songs with an audience is incredibly personal, especially when it’s just her and a guitar. “Whilst it can be scary, sharing something you enjoy with other people, it is a brilliant feeling and worth every anxious moment. I’m often more afraid to perform new music, as my lyrics are somewhat obvious and everyone who knows me sees right through the thin metaphors! I think people appreciate that vulnerability and intimacy.” When Jocie is not performing, writing or illustrating she adores going to gigs and hearing other musicians play, living in London makes this far easier. London is also a great platform for Jocie too, performing at the Half Moon in Putney frequently, where the likes of The Rolling

Stones,

performed. watch!

– Jocie

and

The

Juritz,,

Who

she’s

have

one

XVIII, XIX, XX, XXI, XXII, XXIII, XXIV, XXV CITY OF GOLD

Make-Up/ Hair by: Jodie Hazlewood Photographic Assistant: Íris Björk Reynisdóttir & Luca Piccolo Photographer: Christine Kreiselmaier

INTRODUCING  HAYLEY KU’UNANI  model

and student Hayely was scouted on her way from School in South West London  and describes her style as “in a state of flux”.

Hayley also for her

influence

studies art and style and work

finds from

“Emotion, music, cinema, literature, galleries

and

irony”. Living in London for Hayley is

‘Eye opening” and her favourite place to

hangout

at the moment is Soho. “Gay Pride and the Notting Hill Carnival are my  favourite annual events in London, always providing a great Party!”. Hayley can’t live without oversized ironic t-shirts, and you’ll never find her out without her iPod and moleskin diary, to enjoy Lodon to its fullest`.

COME AS YOU ARE XXVI, XXVII, XXVIII, XXIX, XXX

COME AS YOU ARE LUXE FOR LESS. WHERE MONEY & LABEL HAVE NO RELEVANCE. ROCKING HEAD TO TOE CHARITY GIVES BACK TO THE LONDON COMUNITY. PHO TO GRPAHY & STYLING – STEPHANIE GARRARD MODEL – REBECCA SCARLET JENKINS

XXVI, XXVII, XXVIII, XXIX, XXX COME AS YOU ARE

REBECCA WEARS:: (THIS PAGE) Black lace shirt – Oxfam Black ¾ length dress – cancer Research (PREVIOUS PAGE XXVI) Star dress- Cancer Research Belt - Oxfam

COME AS YOU ARE XXVI, XXVII, XXVIII, XXIX, XXX REBECCA WEARS:: Jumper – Fara Shorts – Cancer Research Back Pack Research

–

Cancer

XXVI, XXVII, XXVIII, XXIV, XXX COME AS YOU ARE

REBECCA WEARS::

(THIS PAGE) Sheer Chiffon top – Oxfam Hoodie – Oxfam Shorts - Fara

COME AS YOU ARE XXVI, XXVII, XXVIII, XXIV, XXX

REBECCA WEARS:: (THIS PAGE)

Black Lace Shirt

- Oxfam

Black ¾ length dress – Cancer Research

XXXI, XXXII THE PAVEMENT IS MY FRIEND IT TAKES ME WHERE I NEED TO GO

THE PAVEMENT IS MY WHERE I NEED TO GO.

PEOPLE ON THE STREET TELL US WHAT THEY LOVE MOST

ABOUT LIVING IN LONDON.

MEL:

JIM:

GALA:

love how some areas of London are full of high-rise buildings with busy traffic prone roads, the juxtaposition of sublime areas of green where you can sit and find peace, and the bustle of the city traffic.”

“People talk about London all around the world and I feel proud to be part of a city that so many people aspire to live in. I really don’t take it for granted.”

“London is so multicultural and inviting. I LOVE it.”

“I

THE PAVEMENT IS MY FRIEND IT TAKES ME WHERE I NEED TO GO  XXXI, XXXII

FRIEND IT TAKES ME

LUCY:

MICHAEL:

SABRINA:

transport links are I can get from one side of London to the other quickly and comfortably.”

“I never get bored. I’ll always find something to entertain myself here.”

“I am half Russian half English and I find that London is a city where individuality is encouraged rather than frowned upon. Everyone can be themselves in this city.”

“The

amazing.

XXXIII, XXXIV DISTRICTS

CENTRAL W1 Central has so much to offer in a tight space, from the performers in Covent Garden to cool places to eat and   party like Sketch just off Regent Street. Soho and the area around Carnaby Street is packed with unique   stores such as Beyond the Valley which is both a concept store and a Gallery, providing a commercial platform for young designer talent. You will find tons to   do whether it be shopping, dining, watching the latest movie or musical; and when you’re walking between venues, you’ll be sure to  spot some great street style.

DISTRICTS OF LONDON:

SOUTH BANK SE1 The South  Bank is not only home to a large majority of London’s iconic attractions; it is also home to the Tate Modern and The Oxo Tower. Walking along the South Bank is never  dull, buzzing with street performers, events like ‘The Udderbelly’ and ‘The London Wonderground’, and numerous places to eat, listen to live music, go to the theatre or see a film. It is also within walking distance of central places like Covent Garden and Trafalgar Square.

DISTRICTS XXXIII, XXXIV

SHOREDITCH/ OLD SREET EC1 Shoreditch was celebrated as the heart of London’s creative and artistic scene in the 90’s, and has now   become severely gentrified. Growing from the 90’s, Shoreditch has today reached perhaps lost some of its old   charisma, but the art scene is still fully present, especially st with a LCF base on Old Street. 1 Thursday is an art event   just off Old Street on the first Thursday of every month, where heaps of up and coming artists and students put on impromptu exhibitions of their current work. There is   something different and fresh every month.

CREATIVE GOINGS ON.

LEWISHAM SE13

With events like the New Cross and Deptford free film   festival, there are exciting and diverse ranges of film events at 12 different venues across the borough. This is a   great opportunity to explore South East London. Then there is Lewisham Arthouse, an artist-run company with studios in an Edwardian ex-library. They often have exhibitions showcasing new art, definitely worth a look in. If it’s a better feel of London your looking for then be sure to take in the view from the Horniman Museum Gardens at the top of Forest Hill.

XXXV, XXXVI, XXXVII GREAT LITTLE PLACES

GREAT LITTLE

PLACES 5 OF LONDONS BEST HIDDEN JEMS

BUBBLEOLOGY – RUPERT STREET W1D Bubbleology make a wide variety of refreshing bubble tea. Bubble tea is either a fruit or m ilk tea served either ice cold or piping hot with chewy natural tapioca balls that you suck up through a fat straw. These Tapioca balls are almost like gummy sweets, actually made from brown sugar, cassava root and sweet potato. Some people say the word ‘Boba’ describing these tapioca balls evolved into the word ‘bubble’ but the real origin of the name comes from the bubbles created by the vigorous shaking involved in making the tea. There is strict methodology in its making and it may sound totally bizarre but everyone is talking about it in London so why not give it a try!

GREAT LITTLE PLACES XXXV, XXXVI, XXXVII

THE HALF MOON – PUTNEY –

SPUNTINO – SOHO –

SW15

W1D

The Half Moon, Putney is a music venue that provides a stage for different kinds of music, It is one of London's longest running, and most respected live music venues. Since the early sixties it has become a major venue for many performers and bands, offering both lunchtime and evening performances. The likes of some of the biggest names in the music world have performed there; including The Rolling Stones, The Who, U2, and many others. Today it serves well as a platform for new talent. As well as a music venue The Half Moon is also a ‘real’ pub where one can enjoy a quality pint of beer and some delicious food.

Spuntino’s food is American comfort food in a Diner-esque kind of way. The restaurant itself is tiny, seating only 25 at a time, so don’t be surprised if you have to queue for this popular hotspot. The staff are friendly and welcoming and the food is divine. It’s an extremely chilled atmosphere, with dim lighting, and quite a stripped back interior complementing the unmarked door. The menu is full of tasty treats. Plenty of sharing plates as well as steaks and sides, salads and tapas style dishes. It’s very much comfort food with most dishes either fried, put in a bun or covered in cheese.

XXXV, XXXVI, XXXVII GREAT LITTLE PLACES

DARK ROOM – BLOOMSBURY

LOUNGE BOHEIMA - SHOREDITCH

WC1

EC2

Darkroom IS a concept store that blends fashion interiors, selling unusual, handmade and oneoff accessories for men, women and the home.

Lounge Bohemia is a little gem tucked away in Shoreditch. Hidden behind a door on Great Eastern Street lies this stylishly decorated lounge with hints of Czech a nod towards the owner and mixologist

with

Lambs

Conduit Street is renowned as London’s most fashionable and original high street and is the  perfect location for this unique and fashionable store. It showcases a mix of bespoke jewelry, and along side designer cushions, ceramics and  bags lighting. Graphic designer Lulu Drakeford and textile designer Lulu Roper Cardbeck dreamt up the Darkroom as a "marriage between fashion and interiors”. Why not check it out for yourselves to see if you agree that it’s a match made in heaven.

Paul

Tvaroh’s

homeland. It’s

unpretentious

and

friendly, with exquisite cocktails and Czech canapés Tvaroh is a real genius mixologist creating wonders from a fairly small collection of spirits. Laidback but chic, a great location for a date or just a drink with the girls. You’ll have to book well in advance but it’s well worth the wait.

Thank you I would just like to say ‘ thank you ’ for picking up Zealous today. Putting it together has been great fun and I hope that you have enjoyed reading it. If you scan the QR code on the back of this issue then it will take you to the Zealous-London blog. If you are interested in what I shall be doing next, as I start a degree in Fashion Promotion, then please visit my blog below:

www.justametropolitangirl.blogspot.co.uk

Stephanie Garrard

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