StefFX Branding & Design Portfolio

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Branding + Collateral

Autumn Maddox branding

This mark was developed for a chef in Seattle who wanted to create a brand that expressed her energy and personality. The chef would bring her clients into her kitchen and cook right in front of them and wanted her logo to reflect the experience.

COLWOOD / LANGFORD

VATS branding

Victoria Automotive and Transmission Services’ initial branding was not consistent and was outdated so the key issue was to rebrand a mark for them that worked with all 4 of their locations.

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Hotel Rialto branding and collateral

Hotel Rialto’s branding represents a very serene, romantic, and elegant mark. The client wanted their brand to represent old Italian values while still having a modern and sophisticated feel. The icon can be seen as a rose against a crescent moon or an abstract form of a wine glass (tying in the wine themed aspect of the hotel). The stationary used metallic ink for the greys giving another subtle level of elegance and sophistication.

Koko Kujo

(250)618-8743 206-3108 Barons Ro ad Nanaimo BC V9T 4T 8 206-3108 Barons Road | Nanaimo BC | V9T 4T8 206-3108 Barons Road | Nanaimo BC | V9T 4T8

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Koko Interiors branding and collateral

The client wanted her Asian background and contemporary and very modern interior design style to be reflected in her branding.

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(250)753.5958 641 Hillcrest Ave Nanaimo BC V9T 4T8

Holloway Interiors branding and collateral

This logo was created for an interior designer who wanted the focus to be on accessorizing interiors.

beef

chicken

crab

salmon

side sharing dishes

1

beef roulade with spicy lobster stufďŹ ng and lobster bordelaise sauce

1

smoked chicken chimichanga with chipotle salsa

1

creole crab cakes with roasted corn salsa and chipotle mayo

1

pan roasted medallion with a sherry honey glaze and spicy tomato relish

Voodoo Fondue

2

veal ravioli with a portabella mushroom ragout and roasted garlic cream sauce

2

rolled chicken club scallopini with a creole mustard Chardonnay sauce

2

cajun crab cocktail with blue crab meat and remoulade sauce

2

southwest spiced salmon ďŹ let with mango lime salsa

3

braised boneless beef short rib with potato strudel

3

yucatan chicken skewer with peanut red chili bbq sauce

3

crab meat remick a hot bubbly crab dip with garlic croutons

3

cold smoked salmon and Dungeness crab roulade

with grilled at bread $14

Grilled Flat Bread

tuna

shrimp

vegetarian

1

apricot chipotle glazed lamb taco with goat cheese and roasted corn salsa

1

seared tuna tostada with black bean mango salsa

1

tiger prawn cone with creole remoulade sauce

1

tomato basil roasted garlic and mozzarella tart

2

cumin and chili seared lamb rack chop with ďŹ re roasted tomato and corn tartar sauce

2

southwest rub tuna steak with roasted corn salsa and ranchero sauce in a tortilla cup

2

shrimp lobster and avocado cocktail with cilantro mayo

2

spinach and parmesan cakes with roasted garlic cream

3

shiraz braised lamb shank with a tomato basil risotto cake

3

seared tuna and blue crab tower with roasted corn and black bean relish

3

bbq shrimp with Danish blue cheese slaw

3

warm Camembert with a wild mushroom fricassee

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Danzo’s Lounge branding and collateral

Choose any Three $ 9

black beans ,chorizo sausage red and yellow peppers smoked gouda and cream cheese dip with tortilla chips $ 12

Grilled Lobster and Blue Crab Dip

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tapas dessert

with white bean humus ,olive tapenade and roasted garlic red pepper dip $8

Yukon Gold Potato Strudel $ 8 Caramelized Baby Carrots $ 6

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Working closely with the client, I developed a brand identity for Danzo’s (recently renamed Veneto’s) that is the lounge / tapa bar for Hotel Rialto. The client wanted a mark that would showcase the lounge as a very contemporary, hip, and slick place. The branding evolved into other mediums - menu, wine menu, coasters, and takeaway gifts to further promote the restaurant. The coasters developed were created in five different versions, each having a separate drink recipe on the bottom, becoming a collectible for people at the restaurant, further pushing the promotion of the lounge.

Layout + Campaign

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McCall’s Funeral Home Campaign

The client wanted a campaign that branded and showed Sequoia Gardens as an affiliate with McCall’s Funeral Homes but still keeping it a separate entity. Because of Sequoia’s more economical and less extravagant nature compared to McCall’s, we decided to show this by representing one object (the shared ideals) and splitting it in half to contrast the differences between the two locations. The media buy for this campaign carried over to vinyl transit banner decals and newspaper ads that were split up and placed on either side of a spread , dominating both pages.

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Great Canadian Casinos Campaign

The client wanted a campaign that would appeal to their senior clientele and promote the on-going contests associated with the renovations occurring at the View Royal location. This campaign spanned through magazine and newspaper ads, signage, loyalty cards and web media.

Build your Ad

yourself.

Now the Times Colonist offers a brand new way to sell your stuff: build and edit your own newspaper and online classified ad any time of day or night! It’s quick, easy to do and absolutely free for merchandise you’re selling for less than $750, and cars listed below $3,500. Plus, with 76% of Victorians reading the Times Colonist at least once a week, you can be sure your items will be seen by more people than with any other classified service.

Fast ads, fast results.

Build your ad at

timescolonist.com/PlaceAnAd

Times Colonist Classified Ads

The client wanted an ad created to promote their website’s new feature of having people build their own classified ads online rather than call in. A variety of different concepts were presented to the client, who ended up choosing the scaffolding ad that would run admist the printed classifieds.

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When Wh W h you see better, you perform better. That’s where Ocular can help.

To make things even clearer, you are afforded a direct view through the center of the lens, giving you a view of your instrument crossing the anterior chamber.

and ďŹ xation rings help ďŹ xate the globe, resulting in easy manipulation. And because our lenses are designed speciďŹ cally for direct viewing, you see better.

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www. ocular-instruments.com or call 425-455-5200, toll free 800-888-6616.

425-455-5200

Ocular surgical gonio lenses help you see more clearly, so you can perform more accurate and precise gonio procedures. Our wide selection of steam sterilizable gonio lenses provide bright, clear images of the anterior chamber angle. Flange

To find out how Ocular gonio lenses can improve your vision, visit

800-888-6616 (U.S.A.) www.ocular-instruments.com

425-455-5200

800-888-6616 (U.S.A.) www.ocular-instruments.com

ISO13485 certified

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Ocular Ads

These ads were created to stand out within a catalog for eye surgeon equipment, which predominately had only product shot ads from other companies. Taking the product and it’s function, these ads were created to involve a level of interaction with the audience pushing the features further.

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Gateway Green oor plans are developed around a central elevator core with four high-speed and high capacity elevators.

The oors are open oor plates and maintain a core-to-exterior depth in keeping with industry standards for interior enclosed ofďŹ ces with open work stations toward the perimeter. More than 75% of all interior areas of Gateway Green will have the ability to access daylight and views, reducing the dependence on artiďŹ cial light and saving energy. Single tenancy oors can be developed without public corridor access beyond the elevator and stair core area. Floor plates range in size from 8,500 to 12,000 square feet total rentable area to meet the varied needs of the public and private sector tenancy markets.

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Gateway Green Marketing Brochure

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This booklet was produced in order to sell off ofďŹ ce space in a developing building called Gateway green.

The client wanted to compete with larger Vancouver companies but did not have a large budget so the challenge was to work within these parameters while still ending up with a high end piece.

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Copeland Ideas Notebook

This project was designed as a take-away creative workbook for clients and affiliates with the purpose to promote Copeland Communications. This 74 page book was meant to evoke people’s creative juices - filled with creative exercises, riddles to induce brain-storming, and inspirational quotations.

Power Poster

These posters were designed for a Malaspina University play production entitled Power. At the time this job was commissioned the script had not yet been written and these posters were created around the client’s description of the play being about symbolic and authentic forms of “power”.

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Page 1/2

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MSP Bill Redesign

This invoice is the redesigned MSP bill that the client chose. The focus of this project was the hierarchy of information and to make it easier for the receiver to understand.

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Copeland Promotional Suite case and Portfolio case

This was designed as a take away for clients and as a portfolio case to carry around town to promote Copeland Communications. The concept behind it was that Copeland offers information, strategy and creative worth killing and dying for.

Sex Trade Awareness Poster

This poster was designed to raise awareness for the horrors and statistics behind the Sex trade industry. It was 36¨ by 24¨ and hung in Malaspina University’s hallways.

Illustration + Photography

Computer illustration 1

This was painted in Photoshop and was a part of a series of illustrations done for a gallery showing.

Vector Illustration 1

Done in illustrator, this illustration was 11¨ by 17¨ and focused on the technical aspects of working in the software.

Vector Illustration 2 and 3

Done in illustrator, these illustrations came from a series that explored the many faces of women through a more expressive and stylistic style.

Pencil illustration 2

This illustration was completed with a range of colour pencils and was meant to compliment a story about the link between alcoholism and homelessness.

Anti-fashion Photography

This piece was a part of a series on anti-fashion.

Chinese Opera Portraits

These portraits were shot to represent the characters in a Chinese opera. Using dramatic lighting and close cropping, I intended to capture the attitudes and emotions of the characters.

Photo-manipulation

By taking a series of separate pictures and colliding them together in Photoshop, Iâ&#x20AC;&#x2122;ve created arresting and dramatic visuals.