Concept Work - Calvin Klein - Wasted Youth

“ in my opinion, minimalism is the more attractive quality that a man and woman can posses. I think the people of the whole world are very interested in a less complicated way�.

SO WHAT?

Do we agree that calvin klein eyewear should reach a really important target?

THE YOUTH.

MAKE YOU FEEL AT HOME. THERE’S NO NEED TO CREATE, TO SET UP AN EMOTION, FEELING OR A MOOD. YOU EYES WILL BE GUIDED BY A PURE INSTICT OF BEING PART OF IT.

WHY WOULD I WEAR SUNGLASSES?

BECAUSE WE ALL HAVE HANGOVERS

• HHHHHHH

BECAUSE UNTIL THE MOMENT I HAVE TO SIT DOWN TO HAVE DINNER WITH MY FAMILY, BEFORE, IT’S WORKING. BECAUSE I DON’T FEEL LIKE WEARING MAKE UP BECAUSE THE ASTONISHING SHINY EFFECT THAT MY FRIENDS MAKE ON ME. IT REFLECTS. BECAUSE LAST NIGHT I WAS THINKING I WOULD LOOK COOLER WHEN I MEET THAT GIRL

(…)

BECAUSE I WANT TO

-We are young, we are wasted and we are ok!

- Seeking to express ourselves.

- Kill any idealized idea.

- There’s no barrier.

<<SUBJECTIVE>>

<<OBJECTIVE>>

MEET US IN THE MIDDLE

www.wastedyouth.com

STEINAR OLI JÓNSSON

MONICA MARIN

THANK YOU

HAVE A WASTED WEEKEND