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PROMOTION AND ADVERTISING OPPORTUNITIES
Russia | Ukraine | Kazakhstan
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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STEP 2 10
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HOW TO FIND THE RIGHT APPLICANT or… LET THE APPLICANT CHOOSE YOU
18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
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There are MORE THAN 10,000 BUSINESS SCHOOLS in the world! Every prospective MBA-applicant should make his choice!
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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WOULD YOU LIKE A DECISION TO BE MADE IN FAVOUR OF YOUR SCHOOL OR COMPANY?
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Alessia Glushuchuk, the head of sales department and client services
Maxim Sidorenko, sales manager
Anna Snitko, event manager
Elena Dmitriy Neshcheret, Bondar, senior MBA Strategy consultant general director
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
MBA Strategy will help you to attract more candidates to your school! Make a step towards your applicants with us!
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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WHO ARE WE? We are a team of proactive professionals with 9 years of work experience in business education. We are the architects of numerous successful projects for both business schools and companies interested in students from the CIS counties We are the company that promotes the MBA community in Russia, Ukraine, Kazakhstan and other CIS countries. We are the only educational company in CIS that received certification from Ernst&Young and AIGAC (Association of International Graduate Admission Consultants). Founded in 2003. Offices in Moscow, Kiev and Almaty. Team of 20 specialists with various backgrounds‌
RECOMMENDATIONS 23 CONTACTS 24
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
Anna Snitko, event manager, Business school relationship department
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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THE FIRST REASON
After 7 years of successful work people trust us! Numerous recommendations are the best evidence.
WHY IS IT US WHO CAN HELP YOU?
MBA STRATEGY’S ONLINE RESOURCES THE THIRD REASON
VARIOUS FORMATS OF PROMOTION
We use such instruments as on-line chats, on-line conferences, webinars, video, podcasts, banner advertising, articles, news, etc.
SEARCHING TARGET GROUP
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9 out of 10 applicants draw information from our information channels.
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CLIENTS RECOMMENDATIONS 23
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
www.mbastrategy.ua| www.mbastrategy.ru are the leading MBA web portals in CIS that have the highest ratings throughout search engines.
THE FORTH REASON
PERSONAL APPROACH AND FOCUS ON RESULTS THE FIFTH REASON
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CONTACTS 24
THE SECOND REASON
REPUTATION OF MBA EXPERTS
is our key conviction.
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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THUS… 5 STEPS TOWARDS YOUR PROSPECTIVE APPLICANT WITH MBA STRATEGY
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STEP 1.
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STEP
TOGETHER WE CHOOSE THE PROPER CHANNEL OF INTERACTION WITH THE PROSPECTIVE AUDIENCE
WE CHOOSE THE RIGHT AUDIENCE
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STEP 5.
INCREASE BRAND RECOGNITION AND NUMBER OF APPLICANTS
STEP 4.
COOPERATE WITH YOUR PROSPECTIVE AUDIENCE
RECOMMENDATIONS 23 CONTACTS 24
2.
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
STEP 3.
WE CHOOSE THE PROPER INSTRUMENT FOR PROMOTION
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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STEP 1. WE CHOOSE THE RIGHT AUDIENCE
MBA STRATEGY’S ONLINE RESOURCES ARE THE MAIN INFORMATION SOURCES ABOUT MBA AND MASTER’S PROGRAMS ADMISSION FOR 99% OF PEOPLE FROM CIS
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I WANT AN MBA!
MBA STRATEGY’S RESOURCES
MBA STRATEGY’S MEETINGS
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Where to get my MBA? Does this school fit me? What do I need for admission? What are the prospects Ways to finance an MBA, etc. of career development, etc.?
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
DECISION ON WHERE TO APPLY TO
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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Age of the audience of MBA Strategy
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21-25 years 40%
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25-30 years 32%
Geography of the audience of MBA Strategy Ukraine 42%
Russia 41%
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>30 years 8%
<18 years 5%
BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24
Kazakhstan 11%
18-21 years 15%
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
Great Britain 1%
Belarus 2%
US 3%
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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Work experience of MBA Strategy’s audience
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8-10 years 15%
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Fields of activity of MBA Strategy’s audience
more than 10 years 10% 1-2 years 17%
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10%
Entrepreneurship
11%
Telecommunications
11%
Industry
26%
Finance/banking
30%
Consulting
12%
Other
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6-8 years 21%
3-5 years 37%
RECOMMENDATIONS 23 CONTACTS 24
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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MBA Strategy portals
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www.mbastrategy.ua, www.mbastrategy.ru
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MBA strategy blogs
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blogs.mbastrategy.ua, blogs.mbastrategy.ru
MBA Strategy podcasts
podcast.mbastrategy.ua, podcast.mbastrategy.ru
MBA Strategy social networks
http://twitter.com/mbastrategy http://www.youtube.com/mbastrategy http://www.facebook.com/pages/MBA-Strategy/194047622359 http://www.linkedin.com/groupInvitation?gid=1909178
RECOMMENDATIONS 23 CONTACTS 24
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
MBA S t rat e gy s
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STEP 2. TOGETHER WE CHOOSE THE PROPER CHANNEL OF INTERACTION WITH THE PROSPECTIVE AUDIENCE MB AS tr at
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1 2 INTRODUCTION
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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MBA STRATEGY PORTALS www.mbastrategy.ua www.mbastrategy.ru
MBA STRATEGY ONLINE PORTALS ARE THE BEST INFORMATION RESOURCES FOR THE MAJORITY OF CIS CITIZENS WHO ARE SEEKING AN MBA IN THEIR NATIVE COUNTRY OR ABROAD
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WHY ARE MBA STRATEGY PORTALS BETTER THAN OTHER PORTALS ON BUSINESS EDUCATION? • HIGH QUALITY AND DAILY UPDATED CONTENT • EXCEPTIONALLY ANALYTICAL DATA ALONG WITH USEFUL NEWS • INNOVATION AND NUMEROUS INTERACTIVE SERVICES
RECOMMENDATIONS 23 CONTACTS 24
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
MBA STRATEGY PORTALS STATISTICS 58450 45840 165940
The number of visits per month Absolute unique visitors Pagevies
Google Analytics Data report for April 2012
NB: In the context of our Web resources, readers will consider information about a school as a key to necessary knowledge, since the target audience of our online portals is A SEARCHING ONE and interested in useful data about any MBA aspects.
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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MBA STRATEGY BLOGS blogs.mbastrategy.ua, blogs.mbastrategy.ru MBA STRATEGY BLOGS IS AN OPPORTUNITY TO TELL YOUR AUDIENCE THINGS THAT ARE OUT OF FORMAT OF THE ORDINARY PORTAL!
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If you have something to tell others you can join more than 20 experts on MBA issues.
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This is a virtual communication, where we have brought together MBA students and alumni, business schools’ representatives and business education experts!
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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MBA STRATEGY PODCASTS podcast.mbastrategy.ua, podcast.mbastrategy.ua
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MBA STRATEGY PODCASTS IS AN OPPORTUNITY TO DELIVER RELEVANT INFORMATION TO YOUR AUDIENCE MORE EFFECTIVELY This provides a multimedia platform where we publish GMAT and TOEFL video courses, interviews with students and alumni of business schools, etc.
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We will record a podcast with representatives of your schools!
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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MBA STRATEGY SOCIAL NETWORKS SOCIAL NETWORKS IS A CHANCE TO HAVE A DIALOG WITH YOUR PROSPECTIVE AUDIENCE
Up to 57% of participants of virtual space use social networks
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1170 users
of LinkedIn are active members of MBA Strategy LinkedIn Groups
4250 participants Face-
book of Facebook monitor an update of MBA Strategy Facebook page
read micro blog of MBA Strategy on Twitter
26000 view
MBA STRATEGY’S GROUPS IN SOCIAL NETWORKS • THIS IS A GROUP OF PEOPLE SEARCHING INFORMATION ABOUT AN MBA • THIS IS THE MOST ACTIVE AND DIALOGUE OPEN AUDIENCE OF PROSPECTIVE MBA STUDENTS
RECOMMENDATIONS 23 CONTACTS 24
1012 people
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
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BUSINESS CASE 21 EXAMPLE CLIENTS 22
Inform
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RECOMMENDATIONS 23 CONTACTS 24
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
STEP 3. WE CHOOSE THE PROPER INSTRUMENT OF PROMOTION
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INTRODUCTION
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BANNER ADVERTISING 70% OF WEB-SITE VISITORS PAY PRIMARY ATTENTION TO THE PICTURES Clicking and captive BANNER WILL LEAD A PROSPECTIVE CANDIDATE to the page containing information about capacities of your school.
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MAILING DIRECT DELIVERY OF INFORMATION TO THE PROSPECTIVE APPLICANTS: • EXCLUSIVE MAILING including especially your information (more than 8,000 subscribers); • PERSONAL MAILING to the potential client base (more than 12,000 addresses); • WEEKLY MAILING
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
INFORMATION PLACEMENT TO PLACE INFORMATION IN CERTAIN SECTION MEANS TO LET YOUR FUTURE APPLICAT KNOW ABOUT SUGGESTED OPPORTUNITIES AND COMPARE THEM WITH OPPORTUNITIES OF OTHER SCHOOLS
MULTIMEDIA ADVERTISING TRADITIONAL INSTRUMENTS FAILED TO WORK? IT IS TIME TO TURN TO OTHER CHANNELS OF COMMUNICATIONS: • VIDEO PRESENTATION in MBA TUBE; • AUDIO FILE in MBA Strategy Podcasts; • E-BOOKLET in the MBA Strategy library, etc.
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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STEP 4. INTERACT WITH YOUR PROSPECTIVE AUDIENCE
Information session
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Information session Webinar On-line chat
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
Webinar
On-line chat
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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INFORMATION SESSION LIVE COMMUNICATION IS THE MOST EFFECTIVE WAY TO DELIVER YOUR THOUGHTS TO THE AUDIENCE
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STEP 2 10
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Meeting with WHARTON alumni at MBA Strategy’s Kiev office.
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WE ARE HAPPY TO ORGANISE INFORMATION SESSION FOR YOU IN MOSCOW, KIEV, AND ALMATY
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
INFORMATION SESSION ALLOWS: • GATHERING PEOPLE OF A CERTAIN REGION WHO ARE GREATLY INTERESTED IN YOUR SCHOOL; • COMMUNICATING DIRECTLY WITH PROSPECTIVE AUDIENCE; • INCREASING LOYALTY OF FUTURE APPLICANTS
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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Make Your Choice:
Mass MBA Fair VS. Boutique Sessions for your Business School Mass fair
Boutique Session
Co-obranding with different schools’ name so attention of audience is splitted
Session devoted only to advantages of your school
Profile of audience is extremely diverse
Audience is specified according to target profile of students for business schools’ programs
There is not direct access to contacts. Your communication is limited with time and place of event
After session you receive database of 50-100 direct contacts
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So the main question is what is the value of each event?
RECOMMENDATIONS 23 CONTACTS 24
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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WEBINAR WEBINAR LETS YOU present your capacities as well as communicate with your audience. THE NUMBER OF PARTICIPANTS: From 50 to 100 prospective applicants.
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ON-LINE EVENTS LET YOU: • INCREASE YOUR AUDIENCE BEYOND ONE SINGLE REGION; • GATHER POTENTIAL AUDIENCE IN THREE REGIONS (RUSSIA, UKRAINE, AND KAZAKHSTAN) PASSING BEYOND THEIR CAPITALS; • FEEL THE LEVEL OF INTEREST THROUGHOUT REGIONS; • REDUCE COSTS
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
Andrey Nabukhotny - Editor МВА Strategy online-activities department
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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BUSINESS CASE EXAMPLE
BUSINESS CASE “START OF FULL-TIME MBA IN SKOLKOVO”
SITUATION SKOLKOVO launches Full-time MBA program. GOAL OF MBA STRATEGY To attract future applicants from Russia, Ukraine, and Kazakhstan who meet established requirements to launch the first class. DECISION PROMOTION OF SCHOOL’S NAME We place information at MBA Strategy Web resources: business school’s profile, information about program. We update news about SKOLKOVO.
ESTABLISHMENT OF FEEDBACK On-line chat for CIS citizens, which allowed sounding the audience and arousing interest
RESULT
COMMUNICATION WITH INTERESTED AUDIENCE Two information sessions in Kiev and Almaty, assembling more than 80 future applicants
PROMOTION RESULTED IN ECONOMIC BENEFITS OF MORE THAN $180 000, WHILE SOME PARTICIPANTS BECAME STUDENTS of SKOLKOVO
PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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OUR CLIENTS
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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SOME RECOMMENDATIONS
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
1 2 INTRODUCTION
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WHO ARE WE?
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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1
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WE ARE HAPPY TO PROVIDE YOU WITH DECISIONS IN ORDER TO ATTRACT THE BEST APPLICANTS, PROMOTE YOUR COMPANY, CONDUCT ADVERTISING CAMPAIGN OR INFORMATION SESSION
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More details:
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Vladimir Potapenko e-mail: potapenko@mbastrategy.ua +380 66 267 02 01 Skype: potapenko.vv
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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan
Andrey Nabukhotny E-mail: nb@mbastrategy.ua +38 (097) 780 11 62 Skype: nabukhotny