Sellers Marketing Plan

AS YOUR REAL ESTATE AGENT, you will have direct access to me at anytime.

My goal is to sell your home at the highest possible price in the shortest amount of time.

To accomplish my goal, I have outlined the services that I will provide to market and sell your property, and earn your 5-star review.

Dear Seller,

Thank you for the opportunity to share with you the plan and strategies that will be implemented to sell your property in a timely fashion at the highest price in today’s market. You can trust I will be well prepared, efficient with your time, and will answer all your questions.

In this booklet, you’ll find my biography, reviews from my previous clients, and samples of my marketing materials, including a comprehensive marketing plan. I look forward to discussing this with you in more detail along with a current written Comparative Market Analysis (CMA) of your property when we meet.

Please take a moment to review as it will familiarize you with my background and selling process. It will make our meeting more productive for both of us.

I look forward to speaking with you in person.

Sincerely,

Stella Pace

TESTIMONIALS

Stella was professional and knowledgeable in regard to the sale and marketing of my client’s home. She provided good feedback every step of the way and was always available for me and for my client, who was residing in the home, resulting in a timely and smooth transaction. Stella was very attuned toward meeting my needs as a fiduciary, as well as my client who had to arrange a move to a new and smaller home. I highly recommend Stella for any of your real estate needs, and I would use her again.

VICKI M.

Stella is the consummate real estate professional. She puts her clients first and always goes the extra mile to bring a transaction to a successful close. I highly recommend Stella!

TOM C.

I referred Stella to my elderly neighbor, who was moving to an assisted living home. Stella walked her through the selling process and communicated to her all the steps necessary which resulted in a successful closing. Stella was diligent in marketing her house and I would highly recommend her for your real estate needs.

GAYLE S.

ABOUT STELLA

Stella is a dedicated, focused real estate professional that will always exceed expectations. As an agent in the real estate business for over 20 years, Stella has a terrific track record of assisting buyers to discover, negotiate, and purchase their dream home or investment property. For sellers, she is a master in facilitating the sale of their property at the highest possible price.

After graduating from the University of Connecticut with a Bachelor of Science in Engineering, she continued her education and received a Master’s in Business Administration with a concentration in Finance. In her former career as a senior executive for a Fortune 500 energy company, Stella gained tremendous skills and experience in customer service, developing relationships, and negotiating and executing complex contracts. As your REALTOR®, these skills will benefit you when buying or selling your property.

Her professionalism, honesty, responsiveness, and experience create a close business and personal relationship with her clients. She is excited to work for you and is always ready to help you.

A STELLA MARKETING PLAN

✦ Order a preliminary title report and property profile reflecting legal ownership and a description of the property

✦ Order and provide you with a National Hazardous Disclosure report (NHD)

✦ Verify the signage and open house requirements with the HOA (if applicable)

✦ Determine your preferred way to communicate with me (phone, text, email, etc.)

✦ Provide and explain the disclosures needed for a successful closing

✦ Determine if solar panels are leased or financed (if applicable)

✦ Obtain your approval of the MLS detailed listing report before I submit it to the MLS system

✦ Enter listing into the Bennion Deville Homes website, which will syndicate your property to various real estate websites such as Zillow, Realtor.com, etc. for National and International exposure

✦ Determine when or if to have open houses

✦ Install a lockbox (if applicable)

✦ Put a “For Sale” yard sign, if allowed, with solar lighting for maximum 24-hour exposure of your property

✦ Schedule my professional photographer for photos and a video of your property

✦ If needed, I will arrange a complimentary professional staging company consultation

✦ Design and produce property flyers to be used at open houses and promotional activities

✦ Post your property on social media

✦ Create a Facebook ad for maximum exposure of your property

✦ Send out a blast email of your property to my sphere of influence and Customer Relationship Management clients (CRM)

✦ Promote your property to other real estate agents in my office and surrounding offices through office meetings and emails

✦ Develop and send promotional postcards of your property to your neighbors “Help me find your neighbor”

ON-GOING MARKETING ACTIVITIES

✦ Continue to provide feedback of all showings of your property and internet leads

✦ Hold open houses, as agreed upon

✦ Provide feedback on open house activities along with number of views in the MLS

✦ Personally follow up with all prospects who sign in at my open house

✦ Set up an automatic email notification in your area to keep you aware of the properties that are new to the market and those that have sold

✦ Review pricing regularly and notify seller immediately of any market changes

✦ Present all written offers and negotiate the best price and conditions of sale based upon your direction

✦ Contact the loan officer of the prospective buyer to verify their pre-qualified status, if applicable

AFTER AN ACCEPTED OFFER

✦ Verify and submit paperwork to escrow company

✦ Explain the escrow process and seller’s responsibilities

✦ Review the home inspection reports with you

✦ Continue to address all the seller’s concerns to earn a 5-star review

✦ Support the escrow process through the close of escrow