Stellina Androutsou PROMOTIONAL BOOK
Stellina Androutsou +44 (0) 7936 284 684 Stellina_89@hotmail.co.uk www.stellinaandroutsou.wordpress.com
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Content Page
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PUBLICATION
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THE BEAUTY OF WARFARE
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FUTURE CITY
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I AM NOT HERE/ NOT FAR AWAY
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HYPERCULTURE JOURNEY
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IMC FOR M&S: LIMITED COLLECTION
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MOODBOARD
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TRENDBOARD
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COLOUR & FABRIC BOARD
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EARTHING
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THE NEXT GENERATION CONSUMER
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BUSINESS PLAN
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OPPORTUNITIES
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PROSOSAL
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PRODUCT
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PROMOTION
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The Publication
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This project is a result of collaboration with Anna Roditi- a fashion designer student, and Alice Marcelino- a photography student. I created a lookbook for Anna’s Fashion Designs and presented them in a printed publication book in April 2014. The Lookbook presents 4 outfits through 4 different stories.
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I AM NOT HERE
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I AM NOT FAR AWAY 16
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HYPERCULTURE
JOURNEY 19
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IMC PLAN ON M&S LIMITED COLLECTION S/S13
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IDENTIFY KEY TRENDS WITHIN FASHION MARKET major trends for s/s13 were identified and “wonderlab� trend was used for this project. An intergrated marketing communication plan was then outlined and a market report was produced. Finally a range of visual boards was also created in order to support the visual communication of the project.This improved my skills working with Adobe Creative suite.
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FUTURE GROUPS AND DOMINANT HUBS FOR THIS PROJECT, AN IN DEPTH DEMOGRAPHIC RESEARCH WAS CONDUCTED IN ORDER TO IDENTIFY FUTURE GROUPS. INTERVIEWS AND QUESTIONNAIRES WERE THEN USED IN ORDER TO GATHER PRIMARY RESEARCH FOR THE SELECTED GROUP THAT SHARED A COMMON HABIT; THEY LIKE TO WALK BAREFOOT. THIS ACTIVITY IS ALSO KNOWN AS EARTHING. A REPORT WAS THEN WRITTEN THAT EXPLAINED THE REASONS THAT DRIVE THOSE PEOPLE TO WALK BAREFOOT AND ALSO ANALYSING THE LIFESTYLE, HABITS AND COMMON ACTIVITIES THEY HAVE. A WEBSITE WAS THEN CREATED IN ORDER TO PROMOTE THIS LIFESTYLE AND PRODUCTS THAT HELP IN EARTHING.
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THANK YOU to the talented fashion designer Anna Rodity and the creative photographer Alice Marcelino for collaborating on my Publication project.
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