Int ihmft 092015 3 by Stenden

University of Applied Sciences 2017-2018

International Hospitality Management Hospitality Management Bachelor of Business Administration (BBA) Associate Degree Location

Leeuwarden and Emmen Duration

4 years (BA) or 3 years (BA, Fast track) or 2 years (AD)

Contents 3 › STUDYING AT STENDEN

4 › YEAR 1

A solid foundation

5 › YEAR 2

Become a supervisor

6 › YEAR 3

Become a manager

7 › YEAR 4

Start up your professional career

Introduction “Studying International Hospitality Management (IHM) at Stenden is learning in practice. Students work in our own four star hotel for a number of years, and are gradually introduced to all facets of the trade, including the related theory. The Bachelor of Business Administration in Hospitality Management degree provides students with everything they need to become a professional in this dynamic world. The IHM programme has an extensive industry network. We continuously maintain our contacts to make sure that what you learn at Stenden matches the demands of the market. It’s not only students who appreciate the programme for this reason – employers also see the benefits and are enthusiastic about what our graduates have to offer.

FROM ST. MAARTEN DIPTI MAHTANI

“PBL encourages students to think outside of the box. During PBL sessions, students are challenged to think critically about a given task and they are triggered to share their perspectives on topics. This not only inspires students to step off the beaten path; they also learn from each other.”

The programme stands out because it is complete and offers the perfect combination of practical and management skills. Choosing a specialisation such as gastronomy or event management will be the icing on the cake. In addition, there are numerous opportunities to gain international experience. Our programme really broadens your horizons.”

Problem-based Learning (PBL) is one of the key elements of Stenden’s education and is quite different from traditional teaching. It takes a little time to get used to, but after the first few sessions, students are always enthusiastic about this way of learning. Small groups of students meet twice a week to work together. Graduates acknowledge the value of PBL during their internship and career. Apart from PBL, lectures and workshops are offered as supporting classes for students.

10 › WHY STENDEN? DR. CRAIG THOMPSON, HEAD OF SCHOOL, STENDEN HOTEL MANAGEMENT SCHOOL

ABROAD

14 › MEET STENDEN,

MEET THE WORLD!

15 › ADMISSION & APPLICATION

FROM ROMANIA

IACOB ONET MÃDÃLINA

piring “PBL is an excellent and ins e arg ch in be way of learning to or of and responsible for cases ved. sol be to problems that need nce.” The teacher is there for guida

Unleashing the potential of each student - that is our mission at Stenden University of Applied Sciences. At Stenden you receive personal support and a myriad of opportunities to work on your personal development and expand your horizons.

PROBLEM-BASED LEARNING: THE KEY ELEMENT

PROSPECTS

12, 13 › STUDY

PERSONAL DEVELOPMENT

We offer you a programme that stimulates inquisitive and inquiring minds. During your studies you will develop three skills in particular that help you make a difference: › Understanding tomorrow’s challenges › Intercultural skills and the ability to operate in an international environment › Cooperating and creating with others.

8, 9 › CAREER

11 › FACTS & FIGURES

Studying at Stenden

LEARN IN PROJECTS

Accreditations As the first and only hotelschool in the Netherlands and the first hotelschool in Europe Stenden Hotel Management received the European accreditation for Internationalisation.

Stenden Hotel Management School is the first hotel school in The Netherlands to be accredited by the prestigious Institute of Hospitality in the UK.

The International Centre of Excellence in Tourism and Hospitality Education has accredited Stenden Hotel Management School as the second-ranked institution in Europe with its outstanding programmes.

WHY STENDEN HOTEL MANAGEMENT SCHOOL?

› Stenden offers the largest hotel management programme in Europe and one of the largest in the world! › IHM places an emphasis on real world learning, and is the only hotel school in the Netherlands where this is officially recognized as a distinctive feature by the NVAO (Dutch Flemish Accreditation Authority). › Stenden’s own 4* Stenden Hotel is a commercial hotel business visited by national and international business and leisure guests for overnight stays, conferences, meetings and F&B. › Our internship office, which has excellent industry connections and enjoys a global reputation, prepares paid management placements worldwide in countries such as the US, Australia, the UK and many other European and Asian countries. › A world of opportunities: Students can follow part of the major or the specialisation minor at one of Stenden’s International Branch Campus sites (IBCs) in Qatar, Indonesia, Thailand and South Africa.

Each study year at Stenden consists of four periods of nine weeks. During each period or module you will work on a theme with a close link to the real world. You will be introduced to all aspects of the theme through different subjects. These subjects therefore change per module, depending on the knowledge and skills you need for a certain theme. PERSONAL COACHING

At the start of the programme, you are assigned a coach who will personally guide you during the entire programme and will help you to think critically about yourself, your way of learning and your future career.

The first year will be an introduction to the hospitality industry at operational level. Through subjects such as Law, Marketing, Human Resource Management and Finance, students will gain insight into the organisational structures of the hospitality industry. Managing customer expectations will also be an important part of year one.

FROM LITHUANIA

EMILIJA LUCENKO

“It was a dream of mine to study abroad in English. I really like the atmosphere here and the enthusiasm of my fellow students. Stenden has a 4 star hotel and students can go on a Grand Tour studying at exotic locations such as Thailand, Qatar, Bali and South Africa. The main things that make my study experience actually enjoyable are the friendly, professional and inspiring teachers who are always willing to give you good advice. We have a lot of fun in the workshops and PBL classes. I feel I am getting the best preparation for my dream job!”

Year 1 Introduction to the hospitality industry

Become a supervisor

The first year lays down a solid foundation for the rest of the programme. Working on actual cases will be the common thread throughout your studies. During the introduction week, you will already experience this challenging way of learning that makes studying at Stenden so unique. During one of the four study periods (modules) of year one, you will gain professional experience at the Stenden Hotel, under the supervision of senior students and practical instructors.

In the second year you will be fully immersed in the industry, from learning to analyse the business itself and the environment to being able to make the right choices as a supervisor. The cases you work on with your fellow students will show your level of thinking and acting. The second year also concentrates on the language skills needed for the international hospitality business, including English and a second foreign language such as Spanish, French or German. Language offerings may be expanded in the future. This year, you will run a virtual hotel together with a classmate and work on the improvement of this hotel in workshops. These simulations will teach you what the key indicators are for the success of your hotel, and which indicators have the greatest influence. You will use these to make your business profitable. LEARNING COMPANY: STENDEN HOTEL Stenden has several in-house learning companies. These are professional organisations where students can gain experience from practice, under the guidance of professionals. For example, our programme has its own Stenden Hotel. National and international visitors to Leeuwarden enjoy staying here, whether for business or pleasure. As well as the 28 comfortable rooms and five meeting rooms, this four star hotel also has a restaurant and an events office. The canteen and Stenden café are also part of the in-house learning facilities.

CAREER DEVELOPMENT The International Hospitality Management programme not only highlights the importance of learning the trade, but also focuses on unleashing the full potential of students during the programme and afterwards. Stenden actively provides career development through workshops and individual guidance to help students reach their study objectives, understand their career possibilities and make their choices. At the start of your study a personal career coach will be appointed to you. This coach will accompany you during your study and will advise you on your personal development.

Guest experience: Integrated Applied Marketing Hospitality Applied Research Business English 4

PERIOD

Resources: Integrated Applied Resources Financial Accounting Language of Business

FROM ITALY

SIMONA GUZZONE

“The in-house hotel, restaurant and canteen at Stenden appealed to me – I love putting what we learn into practice. I had always thought the hospitality industry would suit my personality but now I know that for sure. We are well-prepared to be managers, we get lots of international experience and the support given to international students is great.”

ASSOCIATE DEGREE Students can also choose to enrol in the two year Associate Degree programme offered at our campuses in Leeuwarden and Emmen. Students of the Associate Degree programme follow the first two years of the Bachelor programme and finish their study with a research project at the end of year two. These years conclude with an Associate Degree. Students can choose to continue studying for another two years and obtain their Bachelor Degree in Leeuwarden.

Contact the IHM Student Centre for questions regarding your study: +31 58 244 1618 hostprogramme@stenden.com

The main phase of the programme begins in second year. This year focuses on tactical management insights. Students will again have the opportunity to work at the Stenden Hotel, but this year as a supervisor managing the first year students. In addition you will run a virtual hotel together with a classmate.

The International Hospitality Management programme can be compared to a fast career in the hospitality industry: from operational employee in the first year to supervisor in the second year and manager in the third year. In the third year, students will be in charge of one of the departments of the hotel, for instance Food & Beverage, Sales & Marketing, Front Office, Finance or HRM. At the end of the programme students will receive a “talent passport”, which includes an overview of their developments, qualities and talents.

The IHM Student Centre is run by students and offers a helping hand to all students during the study preparation period. Students are connected with the Student Centre from the moment they sign up for their education until the point they complete the first year. The Centre’s office is open during the summer months and they answer questions on a daily basis. Upon arrival and for the first study period, students will also be introduced by host students to Stenden and the student city.

PERIOD

International Business Communication Supervising daily operations Virtual hotels Tactical insight

A solid foundation

INTERCULTURAL AWARENESS Working in the (international) hospitality industry means working with people from all over the world: our programme is dedicated to understanding international cultures and behaviours and how to interact and succeed in a professional international environment.

IHM Student Centre

Year 2

PERIOD

Hospitality Operations: The Hospitality Industry Hospitality Foundation Hospitality Finance

PERIOD

Real World Learning in Practice: Practical Training in the Stenden Hotel, restaurant, bar and conference facilities.

PERIOD

Hospitality Operations Design: Service Concepts & Operations Revenue Management Business Statistics

PERIOD

Hospitality Operations Performance: Hotel Procedures Hotel Operations Training Simulation Practical Training

PERIOD

Hospitality Operations Environment: Operations Environment Law Financial Analysis

PERIOD

Languages & Cultures in International Business: Conversation Reading/writing Culture Grammar Communication 5

In the third year, students gain their first management experience at Stenden Hotel. This year also prepares them for their internship and the actual next step into the professional world. The whole programme now switches to a strategic level.

Research options Research plays an important part within the International Hospitality Management programme. In the first year students are introduced to the different aspects of research. In the second year they learn the tools to set up applied research and use different methods. They are also introduced to the world of data analysis. In the third year, students carry out a professional study in one of fifteen areas, such as hospitality marketing, HRM studies or multicultural studies in hospitality. Some students do research for our own research unit, the Stenden Academy of International Hospitality Research (Stenden AIHR). The best studies are nominated for publication in a scientific journal for hospitality. ACADEMY OF INTERNATIONAL HOSPITALITY RESEARCH (STENDEN AIHR) Stenden AIHR is one of the world’s leading hospitality research academies. Its national and international researchers are dedicated to conducting studies on important aspects of hospitality, aiming to have an impact on the professional industry and contribute to improving hospitality education.

Together with NHTV Breda University of Applied Sciences and HZ University of Applied Sciences, Stenden was appointed by the Ministry of Economic Affairs and Education as CELTH to improve cooperation and knowledge transfer within the industry.

Strategic Management Hospitality Research Project Practical Training 6

PERIOD

Specialisation minors Strategy Management experience Research and analysis

Become a manager

There are two strategic modules – your majors – and two specialisation modules (minors) this year. Together with fellow students you will research the internal or external strategy of a company. For example, previous students have researched the possibilities of crowd funding for a new food & beverage company.

Strategic Management Hospitality Research Project Practical Training

FROM THE NETHERLANDS

THIJS BOKSLAG

“I will do my internship on a cruise ship. Stenden offers me the opportunity to gain experience, see the world and to apply my skills and knowledge at the same time. Isn’t that fantastic?”

Companies on Hospitality students

DISSERTATION Together with the internship company, students will discuss what kind of research they will be doing. All knowledge and experience gained in the previous three years now comes together: the final step before developing into a hospitality professional at management level. If students succeed in this phase they will have a bright future ahead of them.

PERIOD

Minor / Grand Tour

“We started working in partnership with Stenden Hotel Management School in 2013. We are now working on bringing our 9th IHM trainee on board. In my experience Stenden has always sent us highly intelligent, motivated and engaged trainees. Our IHM trainees are able to work well independently and in teams. They also get involved and participate in activities both at work and off site. Since the introduction of IHM students to our team, we have found them to be responsible and dependable, taking on additional responsibility whenever they are given the opportunity. I would highly recommend IHM graduates and partnering with Stenden Hotel Management School for all Management Trainee Programs.”

INTERNSHIP POSSIBILITIES: › Hilton › Radisson Blu › Mövenpick › Booking.com › NH Hotel › Starwood Hotel and Resorts › Marriot › Holland America Line (Cruise) › Amsterdam RAI (Exhibition Centre) › VNU Exhibitions Europe (Events Organisation) › and many more

MANAGEMENT This year, you will be in charge of second year students for five weeks and will be responsible for the entire department, for example, chairing staff meetings. Many students think this is the best part of the whole programme, and this management experience also gives you a head start in the labour market.

Minor / Grand Tour

Internship Work Experience Final Dissertation

PLACEMENT COACH Deciding on the internship, company, region and position can be challenging. Stenden has placement coaches who prepare students to make the right choice. There are many possibilities for International Hospitality Management students: from the Food & Beverage and Sales Department to Banqueting, and from HRM and Duty Management to Assistant General Management. In all cases, students have the chance to develop towards a position at management level.

› Gastronomy › Food & Beverage Management › Humanitarian Management › Wildlife Management › Lodge Management › Event Management › Rooms Division Management › International Relations › Spa and Health Business Concepts › Spa Business Strategy › Marketing & Management in Asia › Advanced Wine Management › and many more

The final year of the programme is mainly focused on the internship. As well as undertaking ten months of valuable work experience at the internship company, students will also do research for their final dissertation which they will complete during this internship.

The International Hospitality Management programme has the largest internship office at Stenden. This is no coincidence: the educational programme and its students have a good reputation worldwide, and new companies are eager to sign on as learning companies. The internship office has an online database where you can find information about more than six hundred highquality learning companies and positions spread around the world, including Australia, the United States and Great Britain. Students can also suggest their own internship company and the programme will assess if this company meets the standards.

SPECIALISATION You can stay in Leeuwarden for your minors, but many students choose a Grand Tour and follow the specialisation modules (minors) at one of the International Campus Sites of Stenden in Qatar, Thailand, South Africa or Indonesia. Others might follow an exchange programme at one of the more than a hundred universities from Stenden’s worldwide network. The minor Cruise Management is popular among hospitality students because many students do their internship on a cruise ship and find a job in this industry after they graduate.

PERIOD

Year 4

Start up your professional career

You can already specialise during the minor. As well as Cruise Management, students can choose:

CENTRE OF EXPERTISE IN LEISURE, TOURISM & HOSPITALITY (CELTH) To guarantee the quality of research and guidance, the International Hospitality programme is partner of the Centre of Expertise in Leisure, Tourism & Hospitality (CELTH). Stenden also works together closely with NHTV Breda University and HZ University of Applied Sciences.

PERIOD

Year 3

PERIOD

Internship and Dissertation

PERIOD

Internship and Dissertation

ALEXANDRA SMITH AREA EMPLOYMENT MANAGER INTERCONTINENTAL MIAMI

PERIOD

Internship and Dissertation

PERIOD

Internship and Dissertation

Career What some of our alumni are doing now:

prospects There is a realistic chance you will find a position at your intern ship company after graduation. Ninety per cent of the hospitality students at Stenden find work within four months, many at their internship company. Students can gain middle management level positions at hotels, restaurants, events organisations, resorts or conference centres. The international character of the programme opens up opportunities for graduates to find work in a variety of countries and develop a global career. With a Bachelor of Business Administration degree in Hospitality Management, you could take on a position as:

Short track Did you previously follow a programme in the field of hospitality, or do you have experience in this area? Then you can qualify for a shorter programme of three years since some modules can be skipped. For more information, please visit www.stenden.com.

3-year track You might qualify for the 3-year track of the International Hospitality Management programme which is a shorter and more intense track leading to the same degree as the 4-year track. Modules will be combined and we ask more self study. Entry into the 3-year track is granted based on a high school diploma that gives you access to your country’s highest education. Check www.stenden.com to find out whether you meet the entry requirements.

Hospitality is one of the most successful industries worldwide. It is expected that the industry will be able to offer 370 million jobs in 2026, an increase of 86 million jobs compared to 2016. This means a growing demand for well-trained hospitality employees. (source: World Travel and Tourism Council (WTTC) - 2016)

› Food and beverage manager for a large hotel or resort, managing and organising the entire department. › Rooms division manager for a large hotel or conference centre, managing the front office and housekeeping staff. › Manager convention bureau responsible for the day-to-day management of conventions and events. › Banquet manager coordinating and executing the details of events and meetings in a hotel. › Sales Manager representing a chain of hotels and arranging package deals with corporate clients.

FROM THE NETHERLANDS

These are just a few examples, of course. Some graduates work as advisors for event management agencies, or even embark on a future as financial controllers. This all-round programme provides graduates with unlimited career opportunities.

MARAT ASKHADULLIN, ALUMNUS

ut e the most complete information abo gav it e aus bec n nde Ste at dy stu to “I chose n though tional student in Leeuwarden. Eve the studies and the life of an interna programme has presented me with the ry, ust ind lity pita hos the in not my career is a good I still use every day. I have developed t tha lls ski me en giv and ges llen cha cess in my llenges – this has determined my suc work ethic and have risen to the cha I have h people from all walks of life since wit l dea to e abl am I s. role ss ine Sales/Bus ation was my l Estate, Defence and Aviation. Avi progressed from Hospitality to Rea a sound here. The IHM programme gave me dream and I regret nothing in getting sumed con e up on your aspirations even when giv ’t don So, . ent em nag ma for is bas theoretical h the hands-on experience and the by daily routines. How you deal wit tude and your success.” knowledge will determine your atti 8

Considering a Master’s degree?

IHM

There are excellent job opportunities in the industry for students graduating from Stenden Hotel Management School. However there is a demand for postgraduates at Master’s level who have relevant business and research skills as well as strategic capability.

FROM RUSSIA

For those students who have this ambition, Stenden offers the possibility to graduate with a Master’s degree. In cooperation with the University of Derby (UK), we offer two international Master’s programmes, the Master in International Leisure & Tourism Studies and the Master in International Hospitality and Service Management. Students can opt for a single Dutch Master of Arts (MA) degree or gain a dual award made up of a Dutch Master of Arts (MA) degree and a British Master of Science (MSc) degree. Both Masters are offered in a 14 month programme. This is a unique way for students to distinguish themselves in the hospitality or tourism industry!

BJÖRN OLTHOF

“As a Learning & Development Manager I am responsible for all training and programmes, from employees to CEO, for all Hilton Hotels in the Netherlands and Antwerp.”

In partnership with:

Why Stenden? Stenden is a university of applied sciences for people who want to expand their horizons and who want to learn, but also for those who want to come up with solutions for the questions posed by people, organisations and society. › Truly international › High quality and affordable education › Good career prospects › Working on real assignments › Paid internship in the 4th year › Problem-based Learning

FROM DOMINICA SHAKIRA CASSANDRA

“I went to Bali and Thailand in order to specialize in Event Management. What an amazing experience! Being part of two different cultures was a welcoming challenge that has already paid off. I have grown as a person and a professional. It is something that I would recommend to every Stenden student!”

Facts 4

figures

10,500 students locations outside the Netherlands 41% men

59% women

HIGH QUALITY AND AFFORDABLE EDUCATION All programmes meet the quality standards set by the Dutch government and its quality and accreditation assurance body, the Accreditation Organization of the Netherlands and Flanders (NVAO). Dutch education is ranked among the best in the world. In comparison with other countries, the tuition fees for higher education in the Netherlands are very affordable.

Groningen

Assen

Meppel

Doha, Qatar

Emmen

locations

Bangkok, Thailand Bali, Indonesia

in the Netherlands

Port Alfred, South Africa

5 most popular

English-taught bachelor programmes at Stenden

100

GOOD CAREER PROSPECTS Each programme has its own Learning Company or dedicated practical component. The combination of academic and practical or managerial experience ensures that students not only gain knowledge but also essential skills for the industry that they wish to enter. As this is exactly what employers value, Stenden graduates are assured of a strong position in the international job market. A significant number of students are employed by their internship employers and can start a career immediately after graduation.

Dutch

different nationalities… a selection

German Chinese Spanish Bulgarian

Lithuanian Romanian French Italian British Russian Vietnamese

Jump International Innovative

Latvian Indonesian

International Hospitality Management Tourism Management Media and Entertainment Management International Business and Management Studies International Logistics Management

Brazilian Irish

into the world of Stenden

PBL Enterprising

Inquisitive Internships

11 bachelor study programmes

2 master study programmes

2 associate degrees

9 practical training companies

The Grand Tour has existed since 2000 During the 2015/2016 academic year some 608 students went on a Grand Tour

English taught Real-world Learning FROM AUSTRIA

TINA MÜLLER

“Within 5 years of graduating from IHM I was able to reach the second highest position in a hotel, becoming the Controller of the 5*+ hotel Vier Jahreszeiten Kempinski in Munich, Germany.” 10

Leeuwarden

218 South Africa

Small scale Grand Tour Personal

29 Qatar

110 Indonesia

216 visited multiple countries

“According to the International Student Barometer, students rank us highly for”:

Employability, Work Experience, Living Costs, Accommodation Costs, Making Friends

35 Thailand

PBL

Stenden’s education system Work on assignments in groups of 12

Typical classes at Stenden

Lecture - PBL – Group work Home study - Workshops

Study Abroad A warm welcome!

Studying at a university abroad is a very exciting opportunity of a lifetime. We look forward to receiving you at Stenden. We aim to make your experience as rewarding as possible and will support you throughout your time with us. Choosing where you’ll live is an important consideration when you’re off to study at Stenden. We have a wide range of quality accommodation available, located in the heart of our student towns. For non-EU students, housing is 100% guaranteed. Your time at Stenden starts with a mandatory introduction week during which you will register for your programme, attend introductory sessions, explore the university and have the chance to socialise with future fellow students. Stenden has a popular buddy network to help new international students settle into their new environment. A buddy is a current Stenden student who – on a voluntary basis – functions as a contact person for an international student, and helps out during his or her first days, weeks or perhaps months at Stenden. Furthermore, our International Office employees can always be contacted for help. As an international student you won’t be left on your own.

MAURICE BOESCHOTEN

Wildlife Management South Africa “It is a grand luxury to be able to travel for my studies. Being a child of my generation, I have an urge to see the world. I also believe that travelling and partly adopting new cultures leads me to a better understanding of the world around me. The Grand Tour experience broadens my horizons. The programme teaches me to look at the world critically, and the business-like approach offers the opportunity to make dreams come true.”

ANOUK SLIERENDREGT 2ND YEAR IHM MODULE, BALI

“During this module we visited large hotels to observe their daily business. Together with a friend, we rode our scooters every weekend to check out Bali. We visited temples, travelled with a boat to the magical Gili Islands, saw active volcanoes and learned the Balinese language. On top of that, we swam in waterfalls, saw many magical and deserted beaches and rode the waves. This is how I experienced the culture and life of the relaxed and friendly Balinese people. The Stenden campus was small, but modern. The people on the campus are very kind, generous, helpful and hospitable.”

The Netherlands

A world of opportunities

The Netherlands – or Holland – has been open to people of non-Dutch origin for a long time. Today it is home to over 190 different nationalities and hence one of the most international countries in the world. It is a safe country by international standards, with low levels of violence and street crime. Dutch society is relatively non-hierarchical. For example, teachers tend to be very accessible and truly interactive with their students, which can help students really get the most out of their studies. Last but not least, almost everyone in the Netherlands speaks English!

Imagine how amazing it would be to broaden your horizons not only by studying in the Netherlands but also by having the opportunity to study in South Africa, Qatar, Thailand, Bali, Chile, USA, Finland, Spain or one of many other destinations. International Hospitality Management offers you the opportunity to study outside of the Netherlands. Interested in the Grand Tour, an exchange or an internship abroad? It is up to you to make that international experience happen! Explore the World of Opportunities offered by Stenden’s Grand Tour, exchange programmes and possibilities for internships abroad.

Grand Tour The Grand Tour offers you the possibility of studying at our international campuses in the Netherlands, South Africa, Qatar, Indonesia and Thailand. The entire educational programme of International Hospitality Management is offered in South Africa, Qatar and on Bali. Students can follow second and third year majors and minor on these campus sites (see www.stenden.com/grandtour). With an exchange programme you have the opportunity to take courses offered at a foreign university and learn from different professors (www.stenden.com/exchange). An internship abroad allows you to immerse yourself in a different culture while learning about the business in which you will have your career.

meet stenden, meet the world! Studying at Stenden means studying in a truly international student community. Did you know that Stenden is one of the most international places to study in Europe, if not the world? We have approximately 1100 students, 25% of whom come from outside the Netherlands. Meet some of your fellow students and read about their experiences. Expand your international network whilst studying at Stenden!

Visit Stenden at the International Open Day! Experience the Stenden world! We invite you to visit Stenden during one of our International Open Days. The day is full of interesting activities, allowing you to get acquainted with Stenden and its educational programmes, and the opportunity to meet Stenden students, professors and people from all over the world is guaranteed. You just need to get here and we will take care of the rest! Our upcoming Open Days are on the following dates: › 19 November 2016 › 11 February 2017

admission requirements DEGREE TITLE › Bachelor of Business Administration in Hospitality Management. › Associate Degree in Hospitality Management.

FROM THE CZECH REPUBLIC

KRISTÝNA HRUSKOVÁ (right) “Solving project tasks and wor king in teams gave me a new perspective on studying.” HANA MÜLLEROVA (left) erent “Studying at Stenden is very diff ty. My ersi univ from studying at my own d goo ly real a exchange to Emmen was experience.”

FROM NEPAL

AYUDH BHATTARAI “I expected to have a hard time settling in, but the amazing international environment and the friendly people made it very easy.”

ENGLISH LANGUAGE REQUIREMENTS EU students: If you come from a country within the EU zone, you may be exempted from taking an English proficiency test. Please check the complete list of exemptions at www.stenden.com/admission-requirements Non-EU students: All students coming from outside the EU need to take an English proficiency test. Exceptions will be made for students who followed their previous education in a country where English is the official working and educational language. Stenden accepts three kinds of official language tests: IELTS, TOEFL iBT and the Cambridge Certificate of Proficiency in English. › Academic IELTS 6.0 (with a minimum score of 5.0 for each skill). For more information: www.ielts.org. › TOEFL iBT 550 (paper-based), 213 (computer-based) and 80 (internet-based). For more information: www.toefl.org. Original test results must be directly sent from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215. › Cambridge ESOL score CAE-C.

Introduction Week

The locations in The Netherlands: › Leeuwarden › Emmen › Meppel (only for the ITEPS programme)

FROM RUSSIA

ELIZAVETA SUDEREVSKAYA t we were guided for “The interesting thing was tha students. It was very den the entire day by the Sten s who were talking ent nice to get to know the stud days I spent at The s. about their own experience I hope to go on and le, Stenden were really memorab graduation!” my r afte ity to study at Stenden Univers

ACADEMIC REQUIREMENTS In order to apply, all EU and non-EU students need to have one of the following diplomas: › International Baccalaureate Diploma (IB) or European Baccalaureate Diploma. › High school diploma from an accredited institution. › GCE, O-level (at least 4 subjects with an end result of at least A,B or C) + GCE, A-level (at least 2 subjects). All 6 subjects should be different subjects. › Associate, Bachelor’s or Master’s degree.

FROM CAMEROON

When you start studying at Stenden, you will begin with the Study Start Week. During this great and indispensable week you will explore your new environment in groups. You will get to know the facilities at Stenden and the teaching methods, as well as the facilities in Leeuwarden or Emmen, their nightlife, the programme and your fellow students. During the Study Start Week you will not only have a lot of fun but you will also obtain important information and experience and meet people. In other words: an excellent preparation for the first year.

LARRY NKACHA “Stenden is very welcoming. It provides an environment conducive to studying.”

Meet Stenden worldwide

Stenden representatives visit fairs and organise seminars in a number of countries. Please check the calendar on our website www.stenden.com to find out when we will be visiting a location near you.

APPLICATION PROCEDURE EU and non-EU students applying for Bachelor’s/Master’s programmes EU and non-EU students need to apply for a Bachelor’s or Master’s programme through the national application system Studielink (www.studielink.nl) before the deadline. The next day you will receive an email with your Stenden email address which you need to use to create an IGO Stenden account. You can upload your documents to this portal account and check the status of your application. If your English is not sufficient, we will set up an English Language Course application for you. The complete list of all the necessary documents for uploading can be found at www.stenden.com. If you have any further questions about the application procedure, please contact our International Office staff at: T +31 58 244 19 40 Email: io@stenden.com WE ARRANGE AND APPLY FOR VISA AND RESIDENCE PERMITS FOR NON-EU STUDENTS! All international students (except residents of the EU*/EER, Australia, Canada, New Zealand, Japan, South Korea, Monaco, USA and Switzerland) who plan to stay in the Netherlands for more than three months need a visa to enter the Netherlands. Stenden’s International Office will help international students to apply for the visa using an accelerated procedure. As well as the entry visa, the International Office will apply for the residence permit, which will be issued for the duration of your study years. APPLICATION DEADLINES EU students: September intake: 15th August February intake: 17th January Non-EU students: September intake: 1st June February intake: 1st November Please note that deadlines are subject to change; so to make sure you have the most up-to-date information, please check our website www.stenden.com. ANNUAL TUITION FEES Current tuition fees will be published on www.stenden.com. Please note that the tuition fees are subject to change every academic year.

Scholarships

Are you looking for options to finance your study at Stenden and/or looking for a prestigious scholarship? Stenden proudly participates in several scholarship programmes including the Holland Scholarship Programme to provide targeted financial assistance to international undergraduate and postgraduate students. Please visit www.stenden.com for the most up-to-date overview of scholarship opportunities.

Int-IHM - 092016 / 01 / 16285

Stenden international campus sites leeuwarden

groningen

meppel

emmen

qatar

thailand

indonesia

south africa

STENDEN UNIVERSITY OF APPLIED SCIENCES

LEEUWARDEN, THE NETHERLANDS

EMMEN, THE NETHERLANDS

MEPPEL, THE NETHERLANDS

Visiting address: Rengerslaan 8, Leeuwarden Postal address: P.O. Box 1298 8900 CG Leeuwarden The Netherlands T +31 58 244 17 63

Visiting address: Van Schaikweg 94, Emmen Postal address: P.O. Box 2080 7801 CB Emmen The Netherlands T + 31 59 185 31 92

Visiting address: Van der Duyn van Maasdamstraat 1, Meppel Postal address: P.O. Box 496 7940 AL Meppel The Netherlands T +31 522 853 400

This brochure is published by Stenden. Edited by: Marketing Department Stenden Designed by: G2K (Groningen/Amsterdam) The information in this brochure is subject to change during the academic year. No rights can be derived from this information. Please consult the Stenden website at www.stenden.com for the most up-to-date information.

facebook.com/stenden facebook.com/stenden.ambassadors facebook.com/stendenhms twitter.com/stenden instagram.com/stenden

Where Stenden is mentioned we are referring to Stenden University of Applied Sciences.

MERGER WITH NHL Stenden University of Applied Sciences and NHL University of Applied Sciences intend to merge. For the latest information go to www.stenden.com/merger

study@stenden.com www.stenden.com

Stenden Study Programmes 2017/ 2018 INFOZINE ABOUT STUDYING AT STENDEN

QUALITY HIGHER

EDUCATION

ENGLISH-TAUGHT PROGRAMMES

INTERNSHIP

INCLUDED EXCELLENT

CAREER PROSPECTS STUDY & TRAVEL

11 BACHELOR’S PROGRAMMES 2 ASSOCIATE DEGREES 2 MASTER’S PROGRAMMES

See you @ Stenden! Open days 19 November 2016 11 February 2017

UNIVERSITY OF APPLIED SCIENCES

Unleashing the potential of each student - that is our mission at Stenden University of Applied Sciences. At Stenden you will receive personal support and lots of opportunities to work on your personal development and expand your horizons. As well as personal attention, we believe in practising learned skills directly, which is why we have on-site learning companies and devote a great deal of time to practical experience.

Why Stenden? “ I am from all over this world and at home everywhere. I am curious. I share my knowledge with everyone.” 2

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

At Stenden University of Applied Sciences we offer you an education that stimulates an inquisitive and inquiring mind. During your study you will develop three skills that help you make a difference: › Understanding tomorrow’s challenges › Intercultural skills and the ability to operate in an international environment › Cooperating and creating with others. UNDERSTANDING TOMORROW’S CHALLENGES You will develop your ability to understand problems that have a lasting impact on your future. At Stenden, our education and research focus on the issues essential to the sustainability of a sector, community, geographic area, organisation or discipline. INTERCULTURAL AND INTERNATIONAL SKILLS You will learn to operate internationally and cross-culturally so you can make a difference in tomorrow’s world: an increasingly seamless global community. Stenden University of Applied Sciences is an international and multicultural educational institution, with students of over 100 nationalities attending and campuses in the Netherlands and abroad: a university that stimulates you to discover new worlds. COOPERATING AND CREATING WITH OTHERS You will develop your ability to work and create in a team with your co-students, internationally, interculturally, across fields of knowledge, etc. This gives you an important advantage for your future career. Using our Problem-Based Learning (PBL) concept, you will learn to create the solutions to challenging issues in your chosen subjects... together.

Join the

preface

cosmopolitan world of Stenden

Welcome to the international world of Stenden University of Applied Sciences, an inviting setting where your curiosity is piqued and your ambitions take shape. Stenden offers an excellent connection to industry, both locally and internationally, because you learn through developing and practising your knowledge and research skills. Our courses prepare you for management positions in the international labour market. During your education at Stenden you gain experience with applied research. This means that you get to work with actual questions or problems from industry. This will help you to develop your research skills and a professional attitude towards your discipline.

Stenden also provides a safe learning environment where respect for different cultures and beliefs plays an important role. It’s an environment in which you develop the skills required to work in a globalising world. Problem-based learning (PBL) contributes significantly to this. It is an active way of learning that encourages you to work together with others, not only to find the right answers, but also to ask the proper questions. PBL will help you develop an open attitude towards challenges. Our campus sites, international programs and students radiate an international and intercultural atmosphere. Stenden has locations in the Netherlands, Indonesia, Thailand, South Africa and Qatar. You can follow part of your education in all of these countries. Currently nearly 11,000 students from 100 different nationalities are studying at Stenden. Be like them. Expand your horizons too, and come to study at Stenden.

LEENDERT KLAASSEN PRESIDENT OF STENDEN UNIVERSITY

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

contents 4 › Preface 6 › This is Stenden 8 › English-taught Bachelor’s Programmes 32 › English-taught Master’s Programmes

44 › 3-Year Track Programmes 45 › Facts & Figures 46 › Facilities & Services

38 › English Language Course

ENGLISH-TAUGHT PROGRAMMES MES

BACHELOR’S PROGRAM

iness Administration 10 › International Applied Bus 12 › Information Technology Languages 14 › International Business & Management Studies 16 & ss ine Bus nal › Internatio Management 18 ty tali › International Hospi nagement 20 Ma cs isti Log nal › Internatio › Marketing 22 › Leisure Management 24 Management 26 › Media & Entertainment cation for Edu r che Tea al › Internation Primary Schools 28 › Tourism Management 30 S

MASTER’S PROGRAMME

and Service › International Hospitality 34 ent Managem Tourism Management 36 › International Leisure & COURSES

38 › English Language Course e 39 › Pre-Master’s Programm

39 › Pre-Master’s Programme 40 › The Netherlands: 48 › Study & Travel Attractive Study Destination 50 › Admission Requirements 42 › Dynamic Student Towns 5

this is stenden With its Dutch campuses in Leeuwarden, Emmen and Meppel, Stenden University of Applied Sciences is a dynamic and truly international institution. Stenden is one of the most popular European study destinations with approximately 11,000 students, 25% of whom come from outside the Netherlands. Service management is our core discipline and we are Europe’s largest university for hospitality management & tourism management studies. Stenden also offers management studies in the fields of leisure, business, logistics, retail and media and entertainment. The programmes are designed and constantly evaluated by an advisory board of industry leaders to ensure that they continue to meet industry needs. You will have the opportunity to spend a half or full semester at one of our four campuses abroad, go for a paid internship in the third and/or final year of your programme or join our exchange programme by studying at one of our partner institutions. We have over 100 partner institutions in over 40 countries, including the USA, UK, Canada and France. Stenden’s roots go back as far as 1845. “In my fourth year, I got a great opportunity to take up an internship in the States at The Standard, New York. It was an amazing experience in the Room Division department. I spent one year learning and working in the operation department, and now I’m working at The Ritz-Carlton Shanghai, Pudong, as a sales executive. Although it’s a new challenge for me, I am confident and looking forward to taking my next step using all of my Stenden experience.” XIAOXIAO YUAN, CHINA

“I’ll be doing my work placement in Dubai with Chartebay, an Italian company with branches in various countries. I’ll be working on my graduation thesis, developing a marketing and sales plan, and helping to recruit new customers. We’ll be doing this by organising events and trade fairs, and by visiting parties and hotels, delivering presentations and establishing connections with potential customers.” LISETTE KOOPS, THE NETHERLANDS

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

High quality and affordable education “Working in a team gives me the opportunity to improve my team spirit and the freedom to express my opinions, interact and discuss with others, and sometimes even be inspired by them. This process is simply amazing, since you realise that you are not alone on the road of acquiring knowledge, but sharing it with people from all over the world.” AOWEN FAN, CHINA

All programmes at Stenden meet the quality standards established by the Dutch government and its quality and accreditation assurance body. The Accreditation Organisation of the Netherlands and Flanders (NVAO) is the independent accreditation organisation set up by the Dutch and Flemish governments with the primary goal of providing an expert and objective judgement of the quality of higher education in the Netherlands. Another advantage of Dutch higher education is its affordability compared to other countries, such as the USA, UK or Switzerland, which have relatively higher university tuition fees. Dutch higher education also has an excellent reputation.

The Stenden Learning Companies: Theory meets practice

The in-house Learning Companies are professional training enterprises for specific Stenden degree programmes. Here, you will not only receive regular tuition, you will also benefit from training in a professional organisation, working on real assignments from external customers and gaining invaluable hands-on experience. The Learning Companies include our four-star Stenden Hotel (incorporating restaurants, a conference and events centre and the university canteens) and a studio for media productions. Each programme has its own dedicated Learning Company or dedicated practical component. The combination of academic and practical/managerial experience not only ensures that you will gain knowledge but also essential skills in your work field. Since this is exactly what employers value, as a Stenden graduate you will be assured of a strong position on the international job market.

Internships

Internships provide an essential link between education and employment. An internship usually takes place during the final year, forming a transition phase from graduation to employment. As a student of one of Stenden’s Bachelor programmes, you will spend a significant portion of your studies following a paid internship. Stenden maintains strong links with business, giving you access to internships in countries such as the USA, UK, Canada, Germany, France, Spain, the Netherlands and other countries all over Europe. As an intern, you will put your skills and knowledge into practice, gaining work experience within your field of study. A significant number of students are employed by their internship employer, so you may find that you can start your career immediately after graduation.

Problem-Based Learning

Problem-based learning (PBL) is a key element in Stenden’s education and is a quite different approach from traditional teaching. You will meet twice a week with other students in groups of 12 to 15 and work together on cases and problems reflecting real-life situations. Your PBL sessions will be guided and supervised by a Stenden tutor to ensure that you meet your learning goals. Stenden’s graduates look back on their PBL sessions with great satisfaction, acknowledging their extreme usefulness in their careers. In addition to PBL, each programme includes workshops, lectures and presentations, offering you a diverse and challenging learning environment.

english-taught programmes

) s r a e y 2 ( e e r g e d e associat DEG. STUDY LEVEL AD International Hospitality Management Associate degree AD Leisure Management Associate degree

STUDY TYPE LOCATION Full-time Leeuwarden, Emmen Full-time Leeuwarden

bachelor

DEG. STUDY LEVEL STUDY TYPE BBA International Applied Business Administration Bachelor Full-time BSc Information Technology (IT) Bachelor Full-time BBA** International Business and Languages Bachelor Full-time BBA International Business and Management Studies Bachelor Full-time BBA International Hospitality Management* Bachelor Full-time BBA** International Logistics Management Bachelor Full-time BA Marketing Bachelor Full-time BA Leisure Management Bachelor Full-time BA Media and Entertainment Management* Bachelor Full-time BEd International Teacher Education for Primary Schools Bachelor Full-time BBA Tourism Management* Bachelor Full-time

LOCATION Leeuwarden, Bali Emmen Emmen Leeuwarden, Qatar Leeuwarden, Thailand, South Africa, Qatar, Bali Emmen Emmen Leeuwarden Leeuwarden Meppel Leeuwarden, Qatar

LANGUAGE STUDY START English February, September English February, September

LANGUAGE English English English English English

STUDY START February, September September February, September February, September February, September

English English English English English English

February, September September February, September February, September September February, September

* Stenden also offers some short track programmes. You can find more information on the short track programmes on page 44 of this magazine. ** In the near future a different degree can be applicable as a result of new legislation.

master

DEG. STUDY LEVEL MA & MSc International Leisure and Tourism Studies Master MA & MSc International Hospitality and Service Management Master

STUDY TYPE Full-time Full-time, Part-time

LOCATION Leeuwarden Leeuwarden

certificate course COURSE English Language Course (18 weeks) English Language Course (36 weeks) Pre-Master Programme (18 weeks)

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

LEVEL Certificate course Certificate course Certificate course

STUDY TYPE Full-time Full-time Full-time

LOCATION Leeuwarden Leeuwarden Leeuwarden

LANGUAGE English English

LANGUAGE English English English

STUDY START September September

STUDY START February, September February, September February

International Applied Business Administration

Introduction International Applied Business Administration is a fascinating and rapidly changing field both in education and the industry. Professional management calls for in-depth knowledge, skills and an appropriate attitude. The Stenden International Applied Business Administration programme sets out to give students precisely those qualities. Recent research has shown that the skills we teach in our programme match well with job descriptions related to business administration – students are gaining the skills required for their field of work.

BACHELOR OF BUSINESS ADMINISTRATION (BBA) FULL-TIME LEEUWARDEN BALI

Career prospects

“You could say that IABA is a business administration programme with a lot of practical assignments. That appealed to me. You learn to solve professional cases. At the same time you practise working together in a team and you find out what role suits you best. The programme gives insight into the way managers think about a company. That is knowledge future employers will appreciate.”

The International Applied Business Administration programme prepares students for a position in senior management. As business administrators, graduates are required to ensure that the part of the organisation they are responsible for performs well. Whether they work in ICT, purchasing, finance, facilities management or administration, these managers have to know what is needed and how the department can contribute successfully to the greater company objectives. A typical graduate of this programme is able to identify problems quickly and enjoys solving them effectively. International Applied Business Administration is an ideal all-round management programme focused on the internal organisation of a company. Graduates take on positions such as: › BRANCH MANAGER of one of a company’s locations, responsible for the day-to-day running of the branch. › PROJECT MANAGER for a profit or nonprofit organisation, ensuring that a project runs smoothly from planning to execution to evaluation. › BUSINESS CONSULTANT within a company or with an independent consultancy

Curriculum

JOHAN VISSER, THE NETHERLANDS, FOURTH YEAR STUDENT INTERNATIONAL APPLIED BUSINESS ADMINISTRATION

THE PROGRAMME Starting a degree is like entering a company; in the first year, students enter as new employees, growing gradually within the organisation. When they enter their second year, they take on the role of a manager with a responsibility for ensuring that the organisation runs well and looking into how processes can be improved. In the final phase of the degree programme, students further explore the role of a manager, examining the additional factors involved and the skills necessary. Each module contains various forms of assessment in line with the requirements of the body of knowledge and skills needed for a particular profession. In order to complete the degree and graduate successfully, students are required to do a paid internship to demonstrate their competitive edge in the real business world. After graduation, approximately 80% of our students find employment immediately.

PERIOD

YEAR 1

Introduction to Management › Marketing 1 › Business Economics 2 › Management 1 › Business English 1 › Verbal Communication 1

Management Information › HRM 1 › Business Economics 1 › Business Economics 3 › Research 1 › Written Communication

Communication › Corporate Communication › Business English 2 › SCP 1 › Verbal Communication 2 › Written Communication 2

Operational Organisation › Operations Management › Project Management › Professional Development › Product Presentation › Creative and Conceptual Thinking 1

YEAR 2

Marketing Management › Management 2 › Marketing 2 › Law 1 › Research 2 › Economics 1

Business Simulation › Management 3 › Management 4 › Incident Management › Business Economics 4 › Business English 3

Management and Leadership › Management and Leadership 1 › Management and Leadership 2 › Professional Orientation › HRM 2 › Covey

Managing Business Information › Business Information System 1 › Business Information System 2 › Business Information System 3 › Business English 4 › SCP 2

YEAR 3

Strategic Management › Strategic Management 1 and 2 › Modern Foreign Language 1 › Creative and Conceptual Thinking 2 › Change Management

Research Projects › Research 3 › Research 4 › Research 5 › Modern Foreign Language 2 › SCP 3

Minor › Minor 1

Minor › Minor 2

YEAR 4

Internship and Individual Research Project

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

ANN MANNEN, HEAD SCHOOL OF BUSINESS

MINORS Some of the minors available to IABA students are: › Marketing Communication › Sport Management 1 and 2 › Event Management 1 and 2 › Heritage Tourism 1 and 2 › E-business › International Marketing Orientation › Financial Retail 1 › International HRM › Interpersonal Communication Skills

firm, looking impartially at processes, recognising and analysing problems and providing solutions. › MANAGER OF AN INTERNAL ORGANISATION, ensuring that the engine of a company runs smoothly and the various cogs within the organisation are aligned with each other. › ACCOUNT MANAGER for a company or non-profit organisation, working on the expanding, development and strengthening of contacts relevant to the organisation.

“International Applied Business Administration is a fascinating and divergent field of study.”

“Leeuwarden is a nice, quiet place to study if you come from a noisy, crowded city. I worked in the family business in Nepal and wanted to polish my management skills and get some experience of how business is done here. I think my studies at Stenden have augmented my knowledge and skills greatly and I am happy to know I can go back to Nepal and put them to good use.” SAROJ RAJ SHAKYA, NEPAL, ALUMNUS INTERNATIONAL APPLIED BUSINESS ADMINISTRATION

Information Technology

Introduction For those interested in gadgets, games and computers, the Information Technology programme at Stenden is appealing. With this degree, students can continue in any direction in the field of information and communication technology. The first year enables students to discover their strengths and areas of interest before choosing a specialisation for the second year. Information Technology is a practical and rational course.

BACHELOR OF SCIENCE (BSc) FULL-TIME EMMEN

“I really like the system. You are made aware of everything that is needed to do a project and taught to reach out in order to get what you need. This makes you an independent person. Excellent practice.” HAFIZ ABASS, GHANA

Students will first gain an understanding of how perimeter defences work and then move onto the scanning and attacking of networks. Of course, no real network is harmed during this programme. In addition, students will learn how intruders escalate privileges and which steps they should follow to secure a system. CEH consists of several core modules designed to facilitate a comprehensive ethical hacking and penetration testing training.

› DEVELOPER of new electronic payment systems or popular games, or in the field of web development. › IT CONSULTANT working either on a selfemployment basis or for a company.

Whatever the direction chosen, the chances of finding a job after graduating in IT are excellent.

PERIOD

ACCENTURE RESEARCH & DEVELOPMENT

CERTIFIED ETHICAL HACKING Eager to learn how perimeter defences work and how to scan and attack (virtual) networks? Want to learn more about how introducers escalate privileges and how to secure a system? Then this minor might be an excellent choice for you. CEH is a comprehensive ethical hacking and information systems security auditing programme that focuses on the latest security threats, advanced attack vectors, and practical realtime demonstrations of the latest hacking techniques, methodologies, tools, tricks and security measures.

The Information Technology programme is ideal for those who like setting up and maintaining business networks, developing games, websites or videos, or even developing software for mobile devices and technical applications. The programme gives students the knowledge and skills to become software developers, programmers or systems engineers. Information technology jobs use a universal language in a world in which automation and digitalisation are increasingly important. We have contact with many professional companies where students can do their internships, such as Microsoft, Google, Sara Lee, ING Group, ABN AMRO, Atos, Logica and many more.

Information Technology gives huge opportunities for an international career. Graduates in this challenging field of work could take on a position as: › SOFTWARE ENGINEER developing specific software for companies and institutions, so that their clients can be better served and their market share increases.

“The role of technology is changing; it’s no longer a support role. It’s front and centre, driving business performance and enriching people’s lives like never before.”

MINORS IN THIS PROGRAMME › Certified Ethical Hacking › IT & Business › Certified Secure Programming

Career prospects

Curriculum

THE PROGRAMME The Information Technology programme in Emmen offers a state-of-the-art programme in Software Engineering. In the first year, the foundations are laid with subjects such as programming languages, networks, databases and web technology. Alongside the technological subjects, students are taught communication skills for an international environment. Students also learn the different aspects of information technology and how to work in small groups on real case studies. In this process, there is significant and informal contact between students and teachers. In the second, third and fourth year of the programme, students specialise in software engineering, following an internship and completing the course with a final project. A degree in IT will give students considerable work and career opportunities. IT is used in businesses, institutions and government organisations to make work processes, communication and the development of new products and services more efficient. Graduates may also start their own businesses or become selfemployed – the choices are practically unlimited.

STENDEN MYCONCEPT The IT programme in Emmen makes use of the Fabrication Laboratory: Stenden MyConcept. The FabLab has the latest innovative devices available, including a 3D printer so that designs can be printed three-dimensionally.

PERIOD

YEAR 1

Intercultural Communication Introduction to PHP (X)HTML / CSS Study Career Coaching 1A Project: Professional Website

Oral Communication 1 Introduction To Database Unleash Your Potential With PHP Digital Graphic Design Project: Support Desk

Written Communication 1 Introduction To Java Basics Networking Introduction to Mathematics Project: Bot

Study Career Coaching 1B Introduction To C# Information Management Project: Innovate

YEAR 2

Research Java, The Next Step Media Production IT Service Management Study Career Coaching 2A Project 5.1: Analysis And Advice

Databases 2 Java, Finals! Operating Systems XML Project 5.2: Realisation

Object Oriented Design 1 Algorithms And Data Structures English Testing Project 6.1: Design

Study Career Coaching 2 C#2 DHTML Project 6.2: Realisation And Maintenance

YEAR 3

Internship

Written Communication 2 Design Patterns IT Change Management IT Architecture Threading In C#

Knowledge Management

YEAR 4

Minor 1

Minor 2

Final Thesis

“Information Technology is not just about IT. It is much more. Actually, it is IT management. You work on your oral and written communication skills, and learn how to organise and work together with people from all over the world. I think that is fantastic. And I also think that we learn what international companies are looking for. They may outsource programming, but they will keep managing a project themselves. The programme really changed me, also because I chose to follow a programme abroad. I opened up a lot more to other people and developed a broader view of IT. I want to work in an international environment. No better place to start than in an international study environment.” PASCAL GROSS, GERMANY

The programme can be modified depending on the Teaching and Examination Regulations (OER). 12

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

International Business and Languages

Introduction The International Business and Languages (IBL) programme at Stenden is offered at our Emmen campus. The programme is based on the international environment and the role of international business relations in the current and future global marketplace. Graduates of this programme are equipped with the skills needed to grow from starting positions in International Business.

BACHELOR OF BUSINESS ADMINISTRATION (BBA)* FULL-TIME EMMEN

Career prospects

“I have two reasons for studying IBL at Stenden, Emmen. My father’s business is an inspiring example and my natural gift for languages made the choice an obvious one – the IBL programme corresponds exactly with my ambitions and career aspirations.”

KRISTINA BASKAKOVA, RUSSIA, FIRST YEAR STUDENT INTERNATIONAL BUSINESS AND LANGUAGES

Curriculum

Graduates with a degree in IBL could take on a position as: › INTERNATIONAL MARKETING MANAGER, considering the strategic application of marketing techniques, the market approach, the definition of target groups, and so on. › INTERNATIONAL ACCOUNT MANAGER, responsible for all international contacts between the company and particular clients or client groups.

PERIOD YEAR 1

PERIOD

› General Economics › Marketing › Modern Foreign Language A › English for Business Communication (oral) Project: Intercultural Communication

YEAR 2

MINORS IN THIS PROGRAMME As all IBL students are abroad throughout the third year (one semester study abroad and one semester internship), there are no minors for the IBL programme in Emmen. For their study abroad, IBL students can opt for one of our wide range of exchange programmes or go on Grand Tour. An exchange programme gives students the opportunity to take courses not offered at their home campus. They benefit from studying in a new environment, meeting new people and experiencing different cultures. It is an excellent way of combining study and travel. As for the Grand Tour, the combined programme offered in Bali and Bangkok is popular among IBL students. The diplomacy minor in Bangkok is also highly valued. There is also an entrepreneurship minor in South Africa, and of course, IBL students can also follow business courses at our campus in Qatar. The range of possibilities available through our Grand Tour programme gives you great opportunities to discover more about yourself and your role in the global community.

› EXPORT MANAGER investigating and advising on opportunities for exporting products or services. › INTERNATIONAL MANAGER OF CORPORATE COMMUNICATION responsible for internal and external corporate communication, determining the communication programme and expounding communication in different cultural contexts.

› International Law › International Economics & Finance › Modern Foreign Language A › Research Project: To explore beyond frontiers

* In the near future a different degree can be applicable as a result of new legislation.

INTERNATIONAL IBL students study abroad for six months and preferably do their internship abroad as well. In the fourth year, students focus on their International Marketing and Cross Cultural Management major, working on a real business case for a company active in international business. During the second semester, students carry out their graduation project and do research on international business subjects. However, there’s also the possibility of carrying out research in the Netherlands.

International Business and Languages is a commercial programme with a strong focus on intercultural communication. If you want to be successful in business in an international work field, then this is of unique importance. Our students are known to be entrepreneurial and adventurous, and they love to spread their wings. On completion of the International Business and Languages programme, graduates can find work in profit or non-profit organisations; either in the Netherlands or abroad in international business, or communication. International Business and Languages can lead to good career opportunities for those with a head for business and a heart for culture.

MILENA ANTONENKO, UKRAINE, FIRST YEAR STUDENT INTERNATIONAL BUSINESS AND LANGUAGES

“I checked out many universities in the Netherlands before deciding to do IBL at Stenden. It was the right choice for me because I want to find out more about marketing and business economics as well as learn several languages. Currently I’m learning German so that’s good for making friends with the German students here and the marketing course is very useful for understanding people’s behaviour. My advice is to enjoy, travel and grab all the knowledge you can get.”

THE PROGRAMME The Dutch economy thrives on export. To keep stimulating export, businesses need well-educated people who can prepare and export products and/or services. They also need people who can do business on an international level, speak foreign languages and function in cross-cultural environments. These are exactly the characteristics IBL students possess, as the IBL programme is based on three pillars: International Business, Languages and Cross-Cultural Awareness.

PERIOD

› Research › European Law › Modern Foreign Language B › English for Business Communication (written) Project: International Business Intelligence

› Business Economics 1 › Modern Foreign Language C › Marketing

› International Marketing › English for Business Communication 3 (oral 2) › Modern Foreign Language B › Export Calculations/Customs Facilities Project: To explore beyond frontiers

› Corporate Communication › Modern Foreign Language C › Sales/CRM/Account Management › Business Economics

Project: Basic Marketing Policy Plan

Project: Integrated Communication Plan

› Study Career Planning/ Self-Management › Business Economics 2 › Modern Foreign Language D › Management 1/ International Human Resource Management Project: Business Plan

PBL CASE During the first semester of the second year, students will carry out an analysis of a potential export market for the traditional Dutch product ‘Spekkies’ [marshmallows]. This product will need to be exported to an Eastern European country. The students will carry out a country analysis and a SWOT analysis and deliver a complete export plan. Furthermore, students will go to a major European city, possibly in Eastern Europe.

“Holland Trading Group and Stenden’s IBL have a long-standing history together. For years, Stenden students have successfully carried out internships in our company. Among other things, previous interns have prepared visits to international trade fairs and have scanned potential export markets for our company by writing an export plan.” RIEKS TIMMERMAN, THE NETHERLANDS, INTERN SUPERVISOR AT HOLLAND TRADING GROUP

› Study Career Coaching and Skills 2 › English for Business Communication 4 (written 2) › Modern Foreign Language D › Purchasing 1 Project: Made (up) for each other

YEAR 3

Work Placement

Study Abroad

YEAR 4

International Marketing and Cross Cultural Management

Final Project 15

International Business and Management Studies BACHELOR OF BUSINESS ADMINISTRATION (BBA) FULL-TIME LEEUWARDEN QATAR

“So far, in my two and a half years of study, I have had the chance to write different assignments for different companies. For example, I’ve written a strategic report for Dell, a communication plan for Holland Trading Group, an export plan for Friesland Campina, a business plan for The Body Shop, and I am currently working on a business plan for Sara Lee.”

Curriculum

RONGRONG HAN, CHINA

The International Business and Management Studies (IBMS) programme at Stenden prepares students for an international career in fields such as marketing, management and export. Graduates of this programme are equipped with skills to grow from starting positions to middle and senior management positions. This unique programme is the result of a partnership between the three universities of Applied Science in Leeuwarden (Stenden, NHL and Van Hall Larenstein) and combines the particular strengths of

each one. In addition, there is a major focus on intercultural aspects and the personal development of each student. In the third year, students can choose to specialise in one of the following fields: › International Sustainability Management at Van Hall Larenstein › Retail Business at Stenden › Business to Business at NHL › Innovation and Leadership at NHL

International Business and Management is vital for anyone wanting to work in a multinational organisation, and businesses are linked across many cultures. Each culture entails a complexity of habits and traditions that need to be incorporated into a company’s overall culture in order for it to succeed. Graduates of this programme can expect to learn and master these skills and become successful in an international business environment. The Bachelor of Business Administration in IBMS provides students with a platform to launch an international career. Graduates could take on positions such as:

REAL WORLD CASES During specialisation in years 3 and 4, students work with real world companies. For example, students may find themselves advising companies on their sustainability policies, exploring new markets for export or designing a new business model. GRAND TOUR Discover the world while you study. Stenden’s Grand Tour offers a unique opportunity to develop your intercultural and personal skills. By taking part in the Grand Tour you will undertake part of your study at one of our International Branch Campuses in the Netherlands, South Africa, Qatar, Thailand or Bali. The Grand Tour offers various study options including optional minors, internships or regular modules and semesters.

› EXPORT MANAGER for a large or medium-sized organisation that exports its products worldwide. › AREA MANAGER for a company that operates in multi-regional geographical locations. › ACCOUNT MANAGER managing sales and establishing business development activities. › MARKETING MANAGER overseeing indirect, direct and other platform marketing activities to establish stronger company branding.

PERIOD

This is International Business and Management! English Business Communication Personal Development Programme (PDP) & Study Skills

Going Global: The International Entrepreneur English Business Communication Personal Development Programme (PDP) & Study Skills

Marketing, Sales & Research English Business Communication Personal Development Programme (PDP) & Study Skills

Accountability in International Business English Business Communication Personal Development Programme (PDP) & Study Skills

Staying Ahead: Innovation and Project Management English Business Communication Personal Development Programme (PDP)

Leading People: International People Management English Business Communication Personal Development Programme (PDP)

Export Management and Logistics English Business Communication Personal Development Programme (PDP)

Staying in Control: Research, Information and Quality Management English Business Communication Personal Development Programme (PDP)

YEAR 3

International Strategic Management English Business Communication PDP

International Business Plan English Business Communication PDP

Specialisation Courses Retail (Stenden) Business to Business (NHL) Innovation & Leadership (NHL) International Sustainability Management

YEAR 4

Practical period or study abroad

Graduation project or combined graduation project & internship

YEAR 1

Throughout the year: Second Modern Foreign Language: › Spanish Language & Culture (Basic) or › Dutch Language & Culture (Basic) Faculty Point, First Year Assessment

Throughout the year: › Spanish L&C Intermediate or › Dutch L&C Intermediate Faculty Points

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

“International Business is vital to the global economy. Global business growth is occurring in emerging markets, where consumer income and buying power are increasing because of economic expansion.”

SPECIALISATIONS Within IBMS you can choose your minor from among the following specialisations: › Innovation & Leadership › Retail Management › Business to Business › International Sustainability Management

Career prospects

PERIOD

YEAR 2

Introduction

THE PROGRAMME Students of this programme can expect to become part of a young, dynamic international student community. The programme includes a broad, general field of study. Graduates are not only expected to have thorough knowledge of certain vocational areas, they must also be able to demonstrate leadership and work in a crosscultural team. Students in this programme can expect to acquire the skills necessary for success in today’s complicated and challenging international business environment.

Specialisation Courses Retail (Stenden) Business to Business (NHL) Innovation & Leadership (NHL) International Sustainability Management

“Relatives and friends recommended Stenden University to me and I am not disappointed. I enjoy the way theory is put into practice, and that I have to deal with real-life problems. I learn faster and better this way. Learning languages means I get a greater understanding of other cultures too.” AHMED AL-LAWATI, OMAN, SECOND YEAR STUDENT INTERNATIONAL BUSINESS AND MANAGEMENT STUDIES 17

International Hospitality Management

Introduction The International Hospitality Management (IHM) programme at Stenden enables students to develop the wide range of skills required in today’s dynamic and intercultural world of hospitality. IHM offers ‘real world learning’ through our learning company, the on-site 4* Stenden Hotel, restaurant, canteen and café. Students develop the essential skills required by hospitality employers by learning and working within the Stenden Hotel, ensuring their high employability upon graduation.

HOSPITALITY MANAGEMENT BACHELOR OF BUSINESS ADMINISTRATION (BBA) FULL-TIME / FAST TRACK LEEUWARDEN ASSOCIATE DEGREE

Career prospects

EMMEN AND LEEUWARDEN

The degree Bachelor of Business Administration in Hospitality Manage ment is ideal for those seeking a management career in a hotel, restaurant, resort or conference centre. The programme also prepares students for a wide range of positions in management or consultancy in the service sector and forms an excellent basis for employment or further study. The international character of the programme, and the 10 month management level internship, opens up opportunities for graduates to find work in a variety of countries and develop a global career. With a degree in Hospitality Management, you could take on a position as: › FOOD AND BEVERAGE MANAGER for a large hotel or resort, managing and organising the entire department. › ROOMS DIVISION MANAGER for a large hotel or conference centre, managing the front office and housekeeping staff. › CONVENTION BUREAU MANAGER responsible for the day-to-day management of conventions and events.

Curriculum

IHM STUDENT CENTRE The Student Centre is our command centre for new students. The Centre’s staff will be in regular contact with you about the steps you need to take to be fully prepared for your study. QUESTIONS? +31 58 244 1618 hostprogramme@stenden.com PERIOD YEAR 1

Career Coach Elective Activities

YEAR 2

Career Coach Elective Activities

YEAR 3

Career Coach

YEAR 4

THE PROGRAMME ‘No theory without practice’ – in the IHM programme we put students straight to work in our own learning company, the 4* Stenden Hotel, restaurant, conference rooms, canteen, café and bar. Students progress from service positions to supervisory positions in the second year. In the third year, students take on the responsibility for an entire department and learn about important aspects of management. During the 10 month management internship in the final year, students put theory into practice in an external hospitality business. Upon graduation, students receive a Bachelor of Business Administration, an internationally recognised degree that offers global opportunities.

PERIOD

› BANQUET MANAGER coordinating and executing the details of events and meetings in a hotel. › SALES MANAGER representing a chain of hotels and arranging package deals with corporate clients. Of course, these are just a few examples. Some graduates work as advisors for event management agencies, or even embark on a future as financial controllers. This allround programme provides graduates with unlimited career opportunities.

PERIOD

“The in-house hotel, restaurant and Canteen at Stenden appealed to me – I love putting what we learn into practice. I had always thought the hospitality industry would suit my personality but now I know that for sure.” SIMONA GUZZONE, ITALY, SECOND YEAR STUDENT INTERNATIONAL HOSPITALITY MANAGEMENT

PERIOD

Guest Experience: Integrated Applied Marketing Hospitality Applied Research Business English

Resources: Integrated Applied Resources Financial Accounting Language of Business

Hospitality Operations: The Hospitality Industry Hospitality Foundation Hospitality Finance

Real-world Learning in Practice: Practical Training in Stenden Hotel, restaurant, bar and conference facilities

Hospitality Operations Design: Service Concepts & Operations Revenue Management Business Statistics

Hospitality Operations Performance: Hotel Procedures Hotel Operations Training Simulation Practical Training

Hospitality Operations Environment: Operations Environment Law Financial Analysis

Languages & Cultures in International Business: Conversation Reading/Writing Culture Grammar Communication

Strategic Management Understanding Research Practical Training

Minor 1 or Grand Tour

Internship and Dissertation

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

Minor 2 or Grand Tour

INTERNATIONAL FOCUS Hospitality is a global industry that requires internationally mobile employees. Many multinational companies such as Hilton, Marriott and Starwood offer management programmes to young internationally mobile graduates. Our IHM programme is developed with this in mind. Our internship office, which has excellent industry connections and enjoys a global reputation, prepares paid placements worldwide for 4th year students in countries such as the US, Australia, South Africa, UK and many other European and Asian countries. INTERNATIONAL OPPORTUNITIES The hospitality sector is an international work field and our programme reflects this. Part of the programme is therefore offered abroad in one of our International Branch Campus Sites (IBCs) in Thailand, Qatar, Indonesia or South Africa. This is called the Grand Tour. Students are able to study for an exchange semester in the hospitality sector at one of the 16 partner universities around the world. Stenden University offers a world of opportunities. INTERNATIONAL REPUTATION Stenden Hotel Management School in Leeuwarden offers the largest hotel management programme in Europe. In the 2011 accreditation, the programme was awarded a distinctive feature in ‘real-world learning.’ Internationally, the programme is rated as one of the best and is known for its modern, innovative and dynamic education. The programme has repeatedly been voted number one by both students and experts in the field. As well as receiving accreditation from the Accreditation Organisation of the Netherlands and Flanders (NVAO), Stenden Hotel Management School is the first hotel school in the Netherlands to be accredited by the prestigious Institute of Hospitality in the UK. The Institute provides the assurance that both the bachelor’s degree and associate degree are appropriate for professional career development within the hospitality industry. Stenden Hotel Management School is the second institution in Europe to be accredited for its outstanding programmes by the International Centre of Excellence in Tourism and Hospitality Education; “The facilities and support available to students at Stenden University are impressive. Coaching and buddy programmes help students with their personal development and Stenden’s full service Learning Company Hotel balances theoretical input and practical training.” The programme is furthermore the first in Europe to be awarded with the European Certificate for Quality in Internationalisation by the European Consortium for Accreditation in Higher Education.

YOUR PERSONAL CAREER COACH Stenden Hotel Management School teaches that hospitality is of the utmost importance. This hospitality is reflected in the personal attention to and coaching of all the students. At the start of your study a personal career coach will be assigned to you. This coach will accompany you during your studies and will advise you in your personal development.

REAL WORLD LEARNING The 4* Stenden Hotel is a commercial hotel business which means it is bookable through sites such as booking.com. Therefore, national and international business and leisure guests visit the hotel for overnight stays, conferences, meetings and F&B. The 28 hotel rooms have an average occupancy rate of 70% which allows students to learn and practise in a real-life business setting.

NUMEROUS SPECIALISATION POSSIBILITIES Students can follow minors at all International Branch Campus Sites (IBCs). The IHM programme is offered at all IBCs except in Thailand, so students can follow regular modules abroad. Possible minors in which students can specialise are: › Cruise Management › Event Management › International Relations › Spa and Health Business Concepts › Gastronomy › Food & Beverage Management › Advanced Wine Management

SHORT TRACK PROGRAMMES Stenden Hotel Management School offers hospitality professionals with an educational and/ or professional background the possibility of shortening their Bachelor study by up to three years. Exemptions are granted either on the basis of individual assessment or are defined in agreements made with partner institutions. For more information please check: www.stenden.com/ihm.

THREE-YEAR TRACK You might qualify for the three-year International Hospitality Management track which is a shorter and more intensive track leading to the same degree as the four-year track. Entry into the three-year track is granted based on a high school diploma that gives you access to your country’s highest education. Check stenden.com to find out whether you meet the entry requirements. 19

International Logistics Management

Introduction This programme prepares students for the broad field of International Logistics and Economics with the main focus on process optimisation in organisations, chains, sustainability and green logistics. Students

LOGISTICS MANAGEMENT (ECONOMICS) BACHELOR OF BUSINESS ADMINISTRATION (BBA)* FULL-TIME

Career prospects

EMMEN

A bachelor’s degree in International Logistics Management enables students to take on the management of essential business processes. Graduates are able to oversee aspects such as the optimal flow of goods, planning, warehousing and transport, or manage a production department. The International Logistics

“I knew I wanted to study in the Netherlands and because I like to organise things I chose International Logistics Management. It is a really good programme. Due to the many inter national contacts, both in class with students from different countries and through internships, it offers the possibility of building an international network.”

There is significant demand for International Logistics Management graduates, both in the Netherlands and abroad, so graduates could take on a position as: › LOGISTICS MANAGER PLANNING, steering and coordinating the processes within a company in order to keep quality high but costs low whilst ensuring goods are moved and stored efficiently. › PLANNER responsible for the correct and timely delivery of orders, managing stock, monitoring transport costs and planning and liaising with carriers. › SALES MANAGER responsible for the sale of products and services and in

ALEXANDRA TALYANOVA, RUSSIA, SECOND YEAR STUDENT INTERNATIONAL LOGISTICS MANAGEMENT

JINGMOU YAN, CHINA, ALUMNUS INTERNATIONAL LOGISTICS MANAGEMENT * In the near future a different degree can be applicable as a result of new legislation. 20

are naturally interested in subjects such as trade, economics, purchasing, business economics and administration, business processes, marketing and the legal aspects of logistics.

PRACTICAL EXPERIENCE The knowledge acquired in the first year represents the basics for the main phase of the programme. During the subsequent three years, you will build up knowledge and experience, for instance, through projects investigating the logistics process from raw material to final product. Throughout the entire programme students work in small groups on real business cases, bringing theory and practice together in a challenging and enjoyable way.

Management programme offers a national or international future with companies, government authorities or non-profit organisations. The Netherlands is proud of its reputation for having a healthy investment environment for international companies and of its role as a logistics hub in Europe.

PERIOD

“Logistics management is underestimated. You can really improve a company, make it more efficient or more sustainable. The Netherlands are good at logistics. That is why I wanted to study here. I like the programme. It really introduces you to the real world. For example, we did a Smart Factory Challenge in which we had to compete with professionals. We didn’t win, but it was very interesting.” THERESA LEITNER, GERMANY, SECOND YEAR STUDENT IN INTERNATIONAL LOGISTICS MANAGEMENT

GRADUATION WITHIN A COMPANY The main phase of the programme includes an internship. It forms an important part of the course, enabling students to apply their knowledge and experience to practice. Rewarding and enlightening, the internship is excellent preparation for a career, giving students the chance to find out about the various professions and positions in the sector and discover what profession would most suit them. The programme finishes with a practical final project centred round a particular problem. This is undertaken within a company or organisation – possibly even a future employer. Minors play an important role in gaining further depth and specialising in a specific field of interest. Within logistics management, students can follow minors such as Green logistics.

charge of a sales team (consisting of sales representatives), often working closely with the marketing department. › EXPORT MANAGER, usually within a large export company, concerned with the purchasing and sales of products abroad; purchasing products, finding overseas purchasers and then delivering the products smoothly. › PURCHASING MANAGER responsible for a company’s purchasing policy, possessing smart commercial insights and knowledge into how the company and the market operate so as to be able to determine appropriate purchasing strategies.

These are just a few examples, of course. Some students get jobs as production managers or logistics consultants, working either for a company or in a freelance capacity.

Curriculum

“Deciding on your major is always a jump into the unknown; at least it was for me when I chose Logistics Management in Emmen. However, now that I have graduated and am working in business, I am very pleased with the knowledge I acquired and the opportunities I have been given. In fact logistics is a very interesting subject and important in China. I work in my father’s business now – a wine company with a warehouse and stores – so I apply my knowledge and skills every day.”

THE PROGRAMME The International Logistics programme has two phases, namely the foundation year (the first year) and the main phase. During the foundation year, students are introduced to the various aspects of the logistics process, from marketing, production and logistics to internal organisation and purchasing. They develop skills in logistics, communications and commerce – in short, a diverse range of subjects.

Logistics Management is a broad professional field in which economically oriented logistics experts focus on process optimisation in organisations and chains.

PERIOD

YEAR 1

Central Theme: The Organisation › Management 1 › Project and Information Management › Intercultural Communication › Introduction to Logistics › The Organisation

Central Theme: The Customer › Marketing 1 › English for Business Communication › Economic Calculation and OR › Warehousing and Transport › Physical Distribution

Central Theme: The Process 1 › Business Economics and Business Administration › English for Business Communication 2 › Research 1 › Logistics Operational Management › Materials Management

Central Theme: The Enterprise › Study Career Coaching › Law 1 › Business Economics 3 › Purchasing 1 › Business Plan

YEAR 2

Central Theme: The Event › Oral Communication 2 › Macro- and Microeconomics › Research 2 › Project and Information Management › Event Logistics

Central Theme: The Process 2 › Conceptual Thinking › Management 2 › HRM 1 › Purchasing 2 › Sustainable Logistics

Central Theme: The Supply Chain › Business Economics 2 › Economic Calculation and OR › English 3 › AO and ERP › E-Logistics

Central Theme: The Network › Study Career Coaching/Self-management 2 › International Business A › English 4 › International Logistics/SCM › Trade and Globalisation

YEAR 3

Internship 1

Internship 2

Minor

YEAR 4

Central Theme: Logistics 1 › Leadership 1 › Change Management 1 › Improvement Methods › Supply Chain Innovation 1 › Logistics Consultancy 1

Central Theme: Logistics 2 › Leadership 2 › Change Management 2 › Improvement Methods 2 › Supply Chain Innovation 2 › Logistics Consultancy 2

Central Theme: Research Thesis › Research Thesis

Marketing

THE PROGRAMME The programme pays a lot of attention to current developments in digital marketing. Students will gain a broad basis in marketing that enables them to work in any industry anywhere in the world. International trade is of economic interest to any country. The Marketing programme enables students to make a valuable contribution, with a focus on sustainability for people, planet and profit. Good digital marketers are in high demand.

Introduction

BACHELOR OF ARTS (BA) FULL-TIME EMMEN

“International Marketing is the perfect follow-up to my year in the States – people here from all over the world, challenging practical assignments and lots of opportunities to distinguish yourself.”

The Marketing programme at Stenden can be followed in Emmen. This broad commercial programme prepares students for a career in the dynamic field of digital marketing and international trade. They will obtain the skills to investigate markets and understand consumers. The focus of the programme will be the online introduction of new products and services and the strengthening of a market position. Sustainability and ethics are a common theme in this programme, which opens up broad future prospects.

“One of the reasons I chose this programme was because a friend gave me a tour at the university. I really liked it. Now I am enjoying the PBL classes as well as the Personal Professional Development (PPD) programme – they increase your self-knowledge and develop your strengths in the best possible way!”

GERRY GEITZ, ACADEMIC DEAN GET INTERNATIONAL EXPERIENCE The programme has a strong international character. Students always work on cases in an international environment and from international practice. The programme has many contacts with companies that operate worldwide, and is part of networks between universities in Europe, Asia and South America, among others. The Marketing programme literally broadens your horizons!

Career prospects

Marketing graduates have a broad view of international trade and know how it makes use of e-marketing and social media. The bachelor’s programme is a stepping stone to an international career, for example as:

KAROLINE JAGEL, GERMANY, FIRST YEAR STUDENT MARKETING

› MARKETING/E-MARKETING MANAGER for developing and implementing a variety of marketing methods to establish stronger company branding and sales. › EXPORT MANAGER for athat largedelivers or medium-sized enterprise marketing products or services worldwide.

› SALES or PURCHASING international company inMANAGER purchasingfor andan sales. › AREA MANAGER representing a company on a particular continent or in one or more countries.

There are different minors to follow within the Marketing programme. Currently, you can follow International Travel Trade and Event Marketing and Equine Marketing.

Curriculum

NADINE GÜNTHNER, GERMANY, FIRST YEAR STUDENT MARKETING

PERIOD

Marketing Modern Foreign Language A

Purchasing Sales

Marketing English for Business Communication 2 (written 1)

Online Marketing Marketing Communication

Toolbox: › Research › Cross Cultural Communication › Financial Accounting › IT (Office and Prezi) › Meeting Skills › Economic Calculation Project: The sky is the limit

Toolbox: › Research › Game Theory › Project Management › Presentation Skills › Economic Calculation Project: Foreign account plan

Toolbox: › Research › Financial Economics › Creativity Blue Economy › Economic Calculation Project: Innovate don’t imitate

Toolbox: › Web Design › CMS › Digital Graphic Design › Study Counselling Project: Brand this company

International Marketing Research General Economics

Strategic (Online) Marketing English for Business Communication 3 (oral 2)

Service Management Customer Relations Management

Marketing Communication Strategy English for Business Communication 4 (written 2)

Toolbox: › Research Design › Management Accounting › Management and Organisation Project: Market research

Toolbox: › Ethics › International Law › Research › Database Management Project: Strategic marketing plan

Toolbox: › Management Information Systems › Big Data › Cloud Computing › Google Analytics Project: Sales/CRM

Toolbox: › Communication Research › Consumer Behaviour › Neuro-marketing › Study Counselling 2 Project: Marketing Communication

YEAR 3

Work Placement

Minor 1 and 2

YEAR 4

Marketing Management 1 and 2 Major 1 and 2

Final Project 1 and 2

YEAR 1

YEAR 2

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

“The Marketing programme is very broad. As a result, you get a good overview of developments in international trade. You can add your own accents with the choices offered by the programme, and you’ll learn to work with students of different nationalities. An excellent preparation for an international career.”

Students can also choose from a broad exchange programme. This allows the programme to further match an individual’s preference for a particular industry or region. By following parts of the programme abroad, students also gain useful international experience, which increases job opportunities in international trade. The exchange program provides an excellent opportunity to combine study and travel. PBL CASE In problem-based learning you will work on a real-life case. This case offers a mix of business and pleasure in which you can put theory into practice. One of the cases is an export or marketing plan for a food manufacturer that wants to conquer a new market. The research is prepared in Emmen. During an excursion to the new export country, students investigate how consumers react to the new product and determine what would be the best way to introduce the new product.

“Markets are changing faster and consumers continuously expect new products and services. This is what is so interesting about marketing. How do you ensure that you are leading the way in the use of new marketing techniques and that you serve the modern consumer optimally? We have noticed that the professional field needs students who are aware of the latest insights, especially in the area of e-marketing.” GERT-JAN HUMMEL, SENIOR LECTURER

Leisure Management BACHELOR OF ARTS (BA) FULL-TIME LEEUWARDEN

Programme mission: Leisure Management combines a challenging study programme with international real life experience that trains entrepreneurial students to become commercial and creative directors for the leisure industry within the framework of a sustainable philosophy. “You can learn a lot from books, but you learn the most from practice. And actually, that’s direct preparation for business.”

Introduction

The Leisure Management programme prepares students for a career in a fascinating industry that spans recreation, tourism, arts, culture, sports and media. Students are challenged to make a difference in the international sustainable leisure industry. The mission and vision of Stenden’s Leisure Management programme are reflected in every stage of the course.

Career prospects

Graduates are expected to have developed a sustainable vision on leisure time, be able to think strategically, be multidisciplinary and able to act as the hub in management, decisionmaking and consultancy positions. With a degree in Leisure Management, students could take on a position as: › EVENT MANAGER for a sports marketing company developing new concepts for sports events, integrating sustainable initiatives and executing the concept in collaboration with the client. › PROGRAMME MANAGER for a large pop podium deciding which bands will play, taking care of the negotiations and coordinating the shows. › MARKETING AND COMMUNICATIONS MANAGER for a theme park working with a team of communication staff to ensure

Curriculum

BARBARA BERENDS, THE NETHERLANDS, ALUMNUS, LEISURE MANAGEMENT PERIOD YEAR 1 The first year is an orientation of the leisure market and service management in general. The focus will mainly be on the operational side of businesses in the leisure industry. Together with other students, you will set up a company, and gain valuable experience covering the diverse aspects of entrepreneurship.

YEAR 2 The leisure market will be viewed from a tactical management perspective in the second year. Students will be introduced to all aspects of organising an event. They will actually organise an event / project during year 2 for a contractor from the industry. During the second year students will work one day a week for half a year for a leisure company. YEAR 3 Strategic thinking will be the focus in the third year. You will form your own vision on the role of leisure in society. There is a growing call for independence and responsibility during this year. Minors will also be followed, either in the Netherlands or abroad. YEAR 4 This year is dedicated to research and graduation. You will go on an 8 month (international) internship and write your final thesis, preferably at your internship company.

“I feel as if I belong to an inspiring community in the Leisure Management programme. What I like most about my studies is the broad variety of work fields for employment later. I like the teachers too. This programme supports me in getting a good education for my dream of becoming a professional. My advice is to be persistent, to view challenges as opportunities for personal growth.”

Leisure Life English 1

PERIOD

Experience Marketing English 2

that the park and each of its attractions are uniquely placed in the market. › PROJECT MANAGER for a museum advising on and developing the set-up of cultural education programmes. Because Leisure Management is a broad management programme, graduates can also work in other service industries or start up their own business. There is a world of opportunities for Leisure Management graduates.

PERIOD

World of Leisure English 3

Young Entrepreneurship 1 Business Administration

MIRELLA HEKIMOVA, BULGARIA, THIRD YEAR STUDENT LEISURE MANAGEMENT

PERIOD

Organisation & Management English 4

Young Entrepreneurship 2 BE Accounting Personal Professional Development 1 Writing Skills 1 Progress Test 1 Management Skills 1

HRM English 5

Leisure Operations Writing Skills 2

Concepting Leisure BE Annual Report

Leisure Lab English 6

Leisure Projects Personal Professional Development 2 Cultural Sensitivity Progress Test 2 Management Skills 2 Leisure Networks or Minor Leisure Research Leisure Essay

Leisure Strategy or Minor Leisure Research Leisure Essay

Minor or Leisure Strategy

Personal Professional Development 3 Progress Test 3 Internship Dissertation Portfolio, organisation profile and presentation

THE PROGRAMME The Leisure Management degree focuses on the organisation and coordination of free-time experiences. Students receive a solid grounding in marketing communication, new earning models, the use of social media, socially responsible entrepreneurship and communication. In addition, students gain practical experience in the leisure industry working in the various sectors of event management, tourism, sports, arts, culture, recreation and media. In the first year of the programme, students learn about the various developments in the leisure industry. They also gain knowledge of concept development and management skills. An important component of the first academic year is the new business concept, Young Entrepreneurship, in which students set up their own businesses. The emphasis in the second year is on organising an event or festival for a company in the leisure industry. During this phase students learn about project management, creativity, concept development and research. During the second year students work one day per week for half a year for a leisure company to gain real life experience. The third year focuses on strategic management and networks directing followed by six-month optional minors as specialisations. In the fourth year, students are required to complete an eight month international or national internship. Students complete the programme by writing their thesis. INTERNATIONAL FOCUS The Leisure Management programme is renowned for its practical and international approach. Guest speakers, business presentations, setting up a company and field trips are all part of the course, and with its own learning company and internship office, Stenden offers a broad range of intern positions worldwide and in the Netherlands. EUROPEAN TOURISM FUTURES INSTITUTE (ETFI) Leisure Management works closely with its research institute ETFI (European Tourism Futures Institute). This institute specializes in the development and application of scenario planning for the tourism and leisure industry today, and in the future. It aims to create a common vision of all key stakeholders by actively involving them in the co-creation and implementation of the scenarios.

SPORTS MANAGEMENT In the third year students can opt to choose the specialisation Sports Management. If you choose this specialisation you will be actively involved in sports for the final 18 months of your studies. Students take two Sports Management minors. These are based on the national competency subject cluster of Sports Management and give students all of the specific starting qualifications that are of importance in the sports sector. EVENT MANAGEMENT Events are increasingly used to intensify customer/ consumer relations. It is therefore not surprising that the industry expresses a need for well-trained, all-round event managers. These event managers are so versatile and knowledgeable that they can be employed anywhere in an organisation. Students are trained to become allround MICE (Meetings, Incentives, Conferences and Events) organisers with theoretical and practical experience. Students are able to create experiences for different stakeholders. During this minor you will also work on assignments for clients from the industry. An international field trip is part of the study programme. ART & CULTURE MANAGEMENT In the third year Leisure Management students can choose two minors in Arts & Culture Management. Students will become acquainted with the management process as it functions in an arts company, including theatres, music halls and museums. At the same time, they will conduct research into the actual provision of theatrical and visual arts. Students will experience various ‘live’ expressions of art by going to performances and museums. TOURISM MANAGEMENT Students get the chance to specialise in the tourism and recreation sector in the third year. During this semester students choose two minors from: › Community Based Tourism (Thailand) › Heritage Experience Management (Leeuwarden) › Outdoor Leadership and Adventure (Leeuwarden) ›O nline Marketing and Revenue Management (South Africa)

Minor or Leisure Networks

GRADUATION PROFILES (SPECIALISATIONS) Leisure Management offers four graduation profiles: › Sports Management › Event Management › Art & Culture Management › Tourism Management

CENTRE OF EXPERTISE LEISURE, TOURISM & HOSPITALITY (CELTH) Stenden is a partner in the CELTH. The CELTH focuses on developing and spreading knowledge about leisure, tourism and hospitality to make sure that this domain will be better equipped to boost sustainable economic development.

* In the last one and a half years of your study in Leisure Management, you can choose one of the following specialisations: Arts & Culture Management, Tourism Management, Sports Management, Event Management.

During the periods the following components are offered continuously: English, Business Economics, Management Skills, Writing Skills, Presentation Techniques, Study Coaching, Research, Young Entrepreneurship, Leisure Projects.

Media and Entertainment Management BACHELOR OF ARTS (BA) FULL-TIME LEEUWARDEN

Introduction

THE PROGRAMME The Media and Entertainment Management programme teaches students about communication tools and techniques and how to connect information, experiences, theory and practice. Cross-media communication is a key focus of the programme. The academic years are divided into four modules of ten weeks, with each module carrying a main theme that is explored from a number of different angles. In the foundation year, students are introduced to different types of multimedia techniques and tools. They will gain insight into the operational process of a media production, and create their own product at the learning company. Most of the academic team members are active in the media industry, so students learn directly from qualified people within the field. Students also get to learn about statistics, management, marketing, ethics, organisational sciences and business economics.

The Media and Entertainment Management programme at Stenden prepares students for careers as managers and professionals in the media and entertainment industry. The programme focuses on the management of creative people and creative processes. It combines management with creativity and focuses on developments, trends and innovations and, through the case-based learning approach and other educational methods, stimulates students to develop vision. With media consumption changing so massively and rapidly, the industry needs employees and management with the latest knowledge and experience. Stenden provides its students with exactly what they need.

Career prospects “MEM develops the potential you didn’t know you had; my selfconfidence is thriving and my management skills are getting better every day! The practice I get in chairing meetings, coming to decisions and multitasking are so valuable! I have learnt to be a multitasker, and manage my own personal growth.”

Curriculum

RADINA MICHAYLOVA, BULGARIA, THIRD YEAR STUDENT MEDIA AND ENTERTAINMENT MANAGEMENT

For those wanting to work in the magazine world, those tempted by advertising or television, or those wanting to become self-employed in creating cross-media formats, the Media and Entertainment Management programme fits the bill. Students learn how to be multi-faceted media professionals able to think in terms of concepts, and manage and combine different media. Whatever line of work is chosen, it is guaranteed to be in a field that develops quickly and offers huge opportunities. A Media and Entertainment Management degree will open up many opportunities for different jobs. Depending on the sector, some possible job titles can be: › CONTENT MANAGER responsible for publications on a reader market: both online and offline. Developing and arranging promotional activities in different sorts of publications. › PRODUCER acting as the hub in the making of audio-visual productions, organising facilities, people and material and ensuring budgets and deadlines are adhered to. › ONLINE MARKETEER responsible for developing and executing online marketing

PERIOD YEAR 1

First year of degree (foundation year): a broad and general year in which students are introduced to the various disciplines within media & entertainment management.

YEAR 2

› Introduction to Media and Entertainment Industry › English › Management Skills › Writing Skills

plans for a concept or brand, making decisions on aspects such as communicating the right message, how the brand should be promoted online and how communication with the target group should take place. › MEDIA PLANNER working with a team of specialists to create the right mix of analogue and digital media. These are just a few examples. Some graduates work as project managers, editors, marketing managers, or as managers in the music and entertainment industry. Others start their own companies or work independently as media specialists and advisors.

› Introduction to Organisational Science and Human Resource Management › Management Skills › Economics

PERIOD

› Introduction to Organisational Science and Human Resource Management › Management Skills › Economics › Introducing Operational Management (Learning Company) › Introduction to Marketing and Consumer Psychology › Statistics › English

› Media Relations

› Branding & Communication › Statistics

› Media & Culture › English

› From Concept to Production › English

› Strategic Management

› Media Production

› Minor / Grand Tour

› Internship/final assignment

› Graduation assignment

During this year, students develop their knowledge of the subjects introduced during the first year. YEAR 3

PERIOD

In the second year of the programme, students explore the theories behind media analysis, human resource management, brand management and marketing communication. The third year focuses on strategic management and students spend a module working for a company. Stenden is well known for strong links with the media and entertainment industry, and numerous companies (both national and international) prefer Stenden students because they are known for being independent and possessing problem-solving capabilities. Most employers look for these qualities in possible candidates. Students can also study abroad for one semester. The internship starts in the fourth year. This is the time to bring everything you have learned into practice. It is possible to do your graduation assignment for the internship company, but you can also do research for another organisation.

In addition to two compulsory modules, students choose a specialisation in which to develop and broaden their knowledge. YEAR 4

The final year centres around the internship and final paper. 26

MINORS There are different minors to choose from at MEM, and some of these can be followed at the Stenden campuses in Qatar, Indonesia,Thailand and South Africa. With these minors you can customise your study. Pick the minor of your choice to deepen your knowledge of a special subject. Or you might prefer to choose a minor which teaches you more about a very new field of knowledge. Employees with international experience are good competitors in the labour market. Therefore Stenden wants to equip its students with international and intercultural experience. Do you want to explore the world and increase your opportunities? Do you want to learn about new cultures? The minors offered within the Media and Entertainment programme include: › Music Management: You specialise in all aspects of music exploitation and learn what it’s like to earn a living working in the music industry. › Intrapreneurship: During this minor you gain practical experience that helps you strengthen your professional attitude and be entrepreneurial within a self-chosen (network) organisation. › Digital Marketing Strategy in Bangkok: This minor aims to stimulate your creative skills and to develop hands-on technical skills by means of a complete digital marketing presence including designing a website and including creating a strong corporate design. Supporting lectures, workshops, and weekly assignments will provide you with a better understanding of digital marketing concepts. Bangkok is considered to be the creative hub in the Asia-Pacific region. Study at universities all over the world!

“The Media and Entertain ment Management (MEM) course is inspiring and full of freedom to explore and create. The MEM course includes print, film, music, audio visual, online media, trends and current develop ment in the media world. Media is everywhere and it plays a crucial role in every society. MEM students are swimming in an ocean of creativity and information.” TAMARA BIZYUK, ALUMNUS MEDIA AND ENTERTAINMENT MANAGEMENT

“After my internship with Sanoma in Belgium, I was able to work in their offices in the Netherlands. I look into how readers rate adverts and which magazines meet the needs of advertisers. I like what I’m doing.” FEMKE BORST, ANALYST/MEDIA PLANNER AT SANOMA PUBLISHERS

International Teacher Education for Primary Schools

Introduction The International Teacher Education (ITEPS) programme prepares students for a career as a teacher in an international primary school. Stenden in Meppel offers teacher education for international schools. You hold a Bachelor of Education degree. This programme is called ITEPS (International Teacher Education for Primary Schools). Stenden runs the ITEPS programme at its campus in Meppel. You can find more information about this programme on the ITEPS website at www.iteps.eu.

BACHELOR OF EDUCATION (BEd) FULL-TIME

Career prospects

MEPPEL

On completion of the four-year programme you can work at an international school in the Netherlands or abroad. Your employment opportunities are literally global and the job prospects are excellent.

“ITEPS is the perfect course to set me up for my dream career. I am getting to know different cultures and I am gaining an insight into the reality of children who live as global citizens.”

TEACHER AT A DUTCH PRIMARY SCHOOL On graduation, you officially hold a Bachelor of Education degree. After finishing ITEPS it’s possible to acquire the Dutch teacher qualification in a short track course (6-12 months). An excellent command of the Dutch language and a pass mark in all of the entrance tests are required to participate in this short track course.

Curriculum

MELANY MISTRORIGO, ITALY, SECOND YEAR STUDENT INTERNATIONAL TEACHER EDUCATION FOR PRIMARY SCHOOLS

YEAR

TEACHING AT AN INTERNATIONAL PRIMARY SCHOOL At an international school you will work with children from many different nationalities and cultures. They will all have different school backgrounds and have different language abilities. In addition to teaching, you will also consult with the parents and, when necessary, work with the children to prepare them for their next move to a different country. It is a fascinating and challenging job.

YEAR

English Educational Studies Teaching Experience Democratic Citizenship Coaching Support Lessons Art and Culture

YEAR

Educational Studies Teaching Experience Research Coaching Optional subject (see Electives)

YEAR

Educational Studies Teaching Experience Research Thesis Optional subject (see Electives)

Student organized study days (an ED needed) in year 1-4. International week carried out by teachers from foreign universities and international schools and organisations.

ELECTIVES › Art and Culture › History and Geography › Religion and Intercultural Understanding › Mathematics (compulsory) › Physical Education and Health › Science and Technology › Inclusive Education

“I’m on exchange from Denmark for six months doing the maths programme. I want to become an international teacher because it combines everything I am passionate about – working with children and helping them to become critical citizens of tomorrow as well as travelling and meeting inspiring people from other cultures. Stenden is a welcoming place, you feel at home really quickly and the atmosphere is professional and relaxed at the same time. What I am learning here will definitely help me to get my dream job; you’re pushed out of your comfort zone. Just do it!” TJASA KERN, SLOVENIA, SECOND YEAR STUDENT INTERNATIONAL TEACHER EDUCATION FOR PRIMARY SCHOOLS

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

THE PROGRAMME Stenden in Meppel works with a number of other European universities as well as with representatives from the world of international education. The programme therefore has a truly international character and provides teacher educators and previous international and local primary school teachers and interculturally competent lecturers familiar with the curricula and needs of international schools. STRONG BASIS In the first year of the programme the emphasis is on English. You work on your own personal development in the language, providing a strong basis to help you through the course and the rest of your study. The focus is also on English in the classroom, how to teach children to read and write, for example, and some of the underlying popular theories of first and subsequent language acquisition. The first year of the programme includes subjects such as Educational Studies and Democratic Citizenship, and throughout the year teaching is practiced in international and Dutch bilingual primary schools.

“I’m a 3rd year student in ITEPS and I love it – it enables me to work anywhere in the world with children. I love the totally different approach to teaching and learning – the studentcentred model. I enjoy the group activities and the fact that you learn by doing. Be prepared for a lot of hard work, lots of fun, lovely teachers and unforgettable experiences with great opportunities to get to know new people from all over the world.” MICHAELA NOSKOVÁ, CZECH REPUBLIC, SECOND YEAR STUDENT INTERNATIONAL TEACHER EDUCATION FOR PRIMARY SCHOOLS

In order to obtain your foundation (first year) certificate, you need to have obtained a C1 level of English. The first year English programme is designed to support you in reaching this level. A native speaker also teaches this part of the English course. CHALLENGING TEACHING-PRACTICE PLACEMENTS AND INTERESTING SUBJECTS Each course year includes regular school-based experience, which is challenging and fun, and you learn a lot. From almost the first week of the course, you will make regular visits to an international school, first to observe and then to carry out tasks based on your work in college. There is also a period of practice in a Dutch bilingual primary school for your familiarity with the national education system. After the first year, you learn how to carry out practical research and follow a choice of optional subjects (see the table on the left – one of the subjects you have to choose is Mathematics). Some of these subjects are offered at our partner universities. You finish the programme with your final teaching experience combined with your research thesis either in the Netherlands or abroad. ITELS Do you like the idea of teaching young people in an international environment? In cooperation with ITEPS, the course for the International Teacher Education for Primary Schools offered by Stenden, NHL Hogeschool offers the ITELS programme (International Teacher Education Lower Secondary). This bachelor programme trains you to be a teacher at international secondary schools. For more information: www.nhl.nl/itels.

A BRIGHT FUTURE You want to continue your studies and train for a career that really appeals to you. You also want to enjoy the best time of your life as a student. The future could not be brighter. In the new ITEPS programme you don’t get a Dutch teaching qualification. To get one you will have to finish the additional short track programme (6-12 months). Stenden’s International Teacher Education (ITEPS) programme combines your career with travel and adventure. And if that is what you are looking for, then ITEPS is the course for you. It is the only Bachelor of Education degree in the world that qualifies you to teach at almost all international primary schools all over the world. MORE INFORMATION www.stenden.com/iteps meppel@stenden.com www.iteps.eu

Tourism Management

Introduction

Tourism is and always will be an important economic driver. All over the world, the tourism sector is growing and offering opportunities for those with an entrepreneurial spirit and an open mind. The Tourism Management programme enables students to develop their profes sionalism in a curriculum comprising several disciplines. The mission of Tourism Management is ‘The education of future tourism managers who, through mastery of practical skills, have the ability to work in an international context and, by bridging divides between economics, ethics and ecology, contribute to the further professionalisation of the tourism industry’.

BACHELOR OF BUSINESS ADMINISTRATION (BBA) FULL-TIME/SHORT TRACK/FAST TRACK LEEUWARDEN QATAR

“What I value most is the transferrable skills I have gained at Stenden – although Tourism Management was the major I studied, it was actually just as management focused as tourism focused. I gained not only a comprehensive knowledge of tourism which equipped me to work in the tourism industry, but also know ledge to help me work in other fields such as marketing, HR, or finance.”

Career prospects

Tourism Management is the perfect programme for students with a talent for creativity, communication, intercultural cooperation and organising. This international course prepares students for a management, consultancy or advisory position in the tourism industry. Graduates get to work on the development of new tourism concepts and products and contribute largely to the professionalisation of the field of tourism. It is a broad programme focused on sustainable tourism and the graduate’s future role in the industry. The programme literally takes students anywhere and has an international character. A degree in Tourism Management could provide career opportunities as: › PURCHASING MANAGER purchasing travel products such as hotel rooms, apartments and flight seats, negotiating prices, and negotiating partnerships with companies providing transfers and excursions at the place of destination. › MARKETING AND COMMUNICATIONS MANAGER for a city marketing agency, responsible for and ensuring that visiting tourists know what is going in on town and attracting new tourists.

Curriculum

SHUNAN WANG, CHINA, ALUMNUS WORKING AT LOUIS VUITTON

MODULE

› REGIONAL MANAGER of a travel agency acting as the first point of contact for the travel agency managers and providing the link between head office and the agencies. › POLICY OFFICER for the civil services liaising between government, companies and other organisations. These are, of course, just a few examples. Some students become self-employed or work as advisors. The career opportunities with this all-round programme are numerous.

MODULE

Introducing the Tourism Profession A general introduction offering (Trends, Socio-cultural, Economy, a broad overview of the most Environment, External Influences) significant issues in the tourism › English industry. This year focuses on the ›P ersonal Professional main aspects of tourism, such Development as the role of nature, organisa› Management Skills tions, markets and other tourist resources.

Organisation & Personnel 1 (Personnel Management, Middle Management, Strategy, Leadership) › English › Business Economics › Intercultural Sensitivity › Management Skills › Personal Professional Development

Exploring Tourism Marketing with a focus on use of marketing by Tour Operators › English › Business Economics › Management Skills › Intercultural Sensitivity › Personal Professional Development

Tourism Product › Qualitative Research › Management Skills › Intercultural Sensitivity ›P ersonal Professional Development

Organisation and Personnel 2 (HRM Theory and Skills) Students study the sustainability › Foreign Language of tourism and learn to find the › Business Economics right balance between nature, › Management Skills profit and human welfare. › Personal Professional Development

Tourism Resource Development (Natural Resources, Cultural Resources) › Foreign Language › Quantitative Research › Management Skills › Personal Professional Development

Destinations Marketing and Management › Foreign Language › Business Economics › Management Skills › Personal Professional Development

Tourism Industry Operations › Foreign Language › Management Skills ›P ersonal Professional Development

Strategic Management (Strategy Development, Strategy In the third year of the proPositioning, Strategic Choices, gramme, students develop their Implementation of Strategic professionalism, taking on board Decisions and Value-based all knowledge, attitudes and Strategy) skills gained in the first years. › Personal Professional Development

Research Students work on a variety of practical research tasks in order to develop business skills and competencies. ›P ersonal Professional Development

Minor Students may choose to study minors in the Netherlands or participate in Stenden University’s Grand Tour or in the international exchange.

Minor Students may choose to study minors in the Netherlands or participate in the Stenden University’s Grand Tour or in the international exchange.

Internship and dissertation

YEAR 1

YEAR 2

YEAR 3

YEAR 4

THE PROGRAMME Sustainable tourism lies at the core of this programme. Students learn to prioritise the needs of the community and the environment at a tourist destination, and they learn about the impact tourism has on different cultures and examine which economic factors play a role. Once again, there is no theory without practice. The first year already includes a visit to a European city and a rural tourist area is included, followed by a field trip to the Mediterranean in the second year. Students are introduced to all aspects of a managerial position and are taught how to market a product or service using specific marketing tools and to put theory into practice. To connect theory to the real world, students practise and work with a management simulation game in the third year. During the final year students undertake a seven-month paid internship within an industry-related company and write their bachelor’s thesis. Upon graduation, graduates receive the title Bachelor of Business Administration. With this internationally recognised title, graduates are able to find work anywhere in the world.

Internship and dissertation.

Internship and dissertation

MINOR Stenden has a major-minor structure. Although the major is the main focus of the programme, students can deepen or broaden their knowledge by following a minor. Tourism Management offers minor programmes in: Community Based Tourism (Thailand): covering smallscale tourism in developing countries in collaboration with development organisations and the tourism industry. Heritage Experience Management (Leeuwarden): focuses on the management of natural and cultural heritage. As well as researching the tourist possibilities, students also focus on maintaining and protecting this heritage. On behalf of local companies, students work on, for example, the development of an app or an experience related to heritage. Outdoor Leadership and Adventure (Leeuwarden): focuses on planning and guiding/managing outdoor activities. Think of climbing, mountain biking, survival, etc. You learn in practice what it takes to be an entrepreneur in this industry; how do you set up a business, what does it mean to be a leader, what problems, opportunities and challenges do you have to face and how do you handle these? You also learn to understand, develop and deploy sustainable tourism products and innovative strategies. International Destination Branding (Qatar): explores how events are used to create a brand identity and make a destination competitive. Online Marketing and Revenue Management (South Africa): introduction to online marketing and revenue management, pricing and channel management, the related online systems, and above all, the relevance and application for small and medium-sized entrepreneurs in the tourism industry. Tourism Geography & Planning (Leeuwarden): a new preMaster’s programme on geography and tourism. The programme consists of one or two minors and a research dissertation. Stenden is offering this pre-Master’s in collaboration with Rijksuniversiteit Groningen. After completing the pre-Master’s and the Bachelor’s degree, you can move directly into the one year Master of Science in Cultural Geography at this university. You can then specialise further in Tourism Geography and Tourism Planning. EUROPEAN TOURISM FUTURES INSTITUTE (ETFI) Tourism Management works closely with its research institute ETFI (European Tourism Futures Institute). This institute specializes in the development and application of scenario planning for the tourism and leisure industry today, and in the future. It aims to create a common vision of all key stakeholders by actively involving them in the co-creation and implementation of the scenarios.

INTERNATIONAL ACCREDITATION The Tourism Management programme at Stenden meets the Standards of Excellence set by The International Centre of Excellence in Tourism and Hospitality Education (THE-ICE). Stenden has been welcomed a Full Member of THE-ICE and is the second institution in Europe to be accredited by THE-ICE. According to THE-ICE, Stenden “places considerable emphasis on the development of focused and effective research skills. Students contribute to appointed fields of activity, which develops their research skills and contributes to the schools research capabilities. The facilities at Stenden University are exceptional and the use of other facilities for the development of students results in highly competent graduates who are fully prepared for professional positions in today’s industry.”

SHORT TRACK PROGRAMME The Short Track Tourism Management Course enables international students to obtain a BBA in Tourism Management through accreditation of their prior learning and work experience. The programme varies between 1.5, 2 and 3 years, depending on your prior experience and qualifications. 3 YEAR TRACK Tourism Management offers a 3-year track programme for students with a suitable high school diploma (entry level for academic universities). This programme consists of 180 European credits (60 credits per year) and is a shorter, more intense Bachelor Programme. For more information and the admission requirements, check stenden.com.

“Travel & tourism is one of the world’s largest industries, supporting 255 million jobs and generating 9 percent of world GDP.” WORLD TRAVEL & TOURISM COUNCIL

Internship and dissertation 31

master’s programmes › International Hospitality & Service Management › International Leisure & Tourism Studies Master of Arts (MA) & Master of Science (MSc) Stenden offers two Master’s programmes in the fields of International Hospitality & Service Management and International Leisure & Tourism Studies. Stenden’s Master’s degree programmes are characterised by a strong connection between education, research and employment. Stenden hosts the Academy of International Hospitality Research (AIHR) and the European Tourism Futures Institute (ETFI). You will be actively involved in one of these research units as a Stenden Master’s student. Stenden University of Applied Sciences has added a unique international partnership to its Master of Arts study programmes by signing a Dual Degree Collaborative Partnership with the University of Derby (UoD) in the UK. The University of Derby was ranked number 1 in the Guardian University League 2015 in Hospitality, Tourism and Events education. You can choose a single Dutch Master of Arts (MA) degree or gain a dual award consisting of a Dutch MA degree and a British Master of Science (MSc) degree. This is a unique way for graduates to distinguish themselves in the tourism or hospitality industry and a great opportunity to expand their international network. The single and dual degrees are offered in a 14 month programme. In partnership with:

Please visit www.stenden.com or check page 34-37 of this magazine for more information about Stenden’s Master’s programmes.

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

KEY HIGHLIGHTS OF THE MASTER’S PROGRAMMES AT STENDEN: › The programmes are geared towards the practical application of services, policy and planning. › Relevant theories and practical examples relating to the various fields of hospitality and services, leisure and tourism are studied and critically analysed. › A focus on the social and cultural aspects of hospitality and services, leisure and tourism and related sustainability issues. › You are trained to become a leader and a manager in a personalised community. › A common core providing a solid foundation and international orientation are supplemented by specialisations including events, entrepreneurship and research projects. WHAT TO EXPECT IF YOU CHOOSE THE DUAL PROGRAMME › L ecturers from the University of Derby will regularly visit Stenden University of Applied Sciences (NL) to conduct lectures and seminars with Masters students in preparation for the field visit. › Three week study trip to the University of Derby students will be able to visit the UK and participate in an intensive three week workshop schedule at the University of Derby. › Lectures will be conducted using a variety of classroombased activities as well as venturing into the heart of the Peak District National Park to build operational skills such as communication and team work (accommodation has been arranged for all students within the University campus Halls of Residence). › Master’s students at Stenden University of Applied Science have access to resources at the University of Derby, including library services for academic studies, and the industrial placement office, which can help to advise and direct students to prospective future placements and employers around the world. › Both the MA and MSc incorporate exciting electives including Managing Events Organisations. ACCREDITED MASTER’S DUAL DEGREE PROGRAMMES Stenden offers the option of obtaining a dual degree. In addition to the Master of Arts programme you can enrol for a Master of Science in International Hospitality and Service Management or International Leisure and Tourism Studies issued by the University of Derby, UK. The Master’s programmes at Stenden are accredited and validated by the University of Derby and by the Dutch Flemish Accreditation Organisation (NVAO). After successfully completing the Master’s programme, you will receive a dual degree, namely a British Master of Science degree and a Dutch University of Applied Sciences Master of Arts degree. The Master’s programmes have also been accredited as first in The Netherlands by the International Centre of Excellence in Tourism & Hospitality Education (THE-ICE). Furthermore, the Stenden Master’s programmes benefit from official participation in the Centre of Expertise in Leisure, Tourism & Hospitality (CELTH), which is supported by the Dutch government.

International Hospitality and Service Management

Introduction

MASTER OF ARTS (MA) & MASTER OF SCIENCE (MSc) FULL-TIME & PART-TIME LEEUWARDEN

“The modules covered give me a fantastic overview of what a business is like in the real world. From finance to human resources, marketing and sustainability... every module is adapted to the principal factors of business today meaning when I graduate, I will know how to talk... and do business!”

Service provision is an integral and vital part of all business activity, which has now extended to banking, retailing, hospitality, insurance, and healthcare. More than 60% of the European workforce and 80% of the American workforce is currently engaged in a more broadly defined service sector. Creating service orientation is also high on the agenda of the public sector and traditional production industries. The main challenge in service management is building the organisation’s structure, strategies, processes, and culture around the customer. It involves a change of focus from products to customers. Understanding and creating customer expectations, creating employee commitment, and turning the physical environment into an effective ‘service scape’ are all elements of effective service management.

ANDY HEYES STUDENT DUAL DEGREE, CAMBRIDGE, UK

PROGRAMME OVERVIEW The Master’s programme in International Hospitality and Service Management is designed to help organisations to meet these challenges. This extensive and stimulating programme covers marketing and communication, human resource management, quality management and the financial and technological aspects of service delivery. The programme takes a broad look at service delivery, including aspects of sustainability, intercultural communication and leadership skills.

WHAT’S IN IT FOR ME? › Option of gaining a dual Master’s award (MA and MSc) within 14 months › Active involvement in research projects as part of the Academy of International Hospitality Research (AIHR) › The opportunity to gain Real World Learning in the 4-star Stenden Hotel during the programme › Opportunity to undertake an international industry placement (following graduation) in the United States, the Netherlands, Australia, South America and Spain.

“What I like the most about the programme is the interaction between the students and the academics.”

PROGRAMME LEARNING OUTCOME Through successful completion of the programme you will gain a level of mastery of sustainable approaches to hospitality and service management and applied research. This will enable you to work, and potentially become a leader, within the international service industry.

ANAND MISHRA, INDIA, ALUMNUS MASTER OF ARTS IN INTERNATIONAL HOSPITALITY AND SERVICE MANAGEMENT

Curriculum

SINGLE OR DUAL DEGREE Uniquely, Stenden offers - in cooperation with the University of Derby (UK) the opportunity to gain a dual award. You can choose a single Dutch Master of Arts (MA) degree or gain a dual award consisting of a Dutch MA degree and a British Master of Science (MSc) degree. More information about this opportunity is explained on page 32. MODULE 1 Setting the framework : the past (10 wks) Research 1: Defining a Contemporary Topic (5)

Principles of Hospitality & Service Management (10)

MODULE 2 Operationalising the framework: the present (10 wks) Service Performance Improvement (5)

Sustainable Value Creation in the Hospitality Industry (5)

Research 2: Thesis Proposal (5)

Financial Decisionmaking (5)

Research 3: Data Collection (5)

MSc path

Optional

University of Derby Study Trip (15)

Real World Experiential Learning (RWEL) in Stenden Hotel

MODULE 3 Beyond the framework: the future (10 wks) Strategic Human Resource Management (5)

MODULE 4 Master thesis (10 wks) Research 4: Analysis and writing (10)

Options (one of the following): AIHR Projects (5)

Entrepreneurship and Innovation (5)

Managing Events Organisations (5)

Submission / completion

Post-programme Career Advancement Internship (elective)

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

CAREER PROSPECTS Many alumni are decision-makers and leaders in diverse companies in the hospitality and service industry. This industry includes a variety of sectors, from hotels, restaurants, retail and financial services to medical and paramedical institutions, schools and other public organisations. The programme prepares you for a broad range of career opportunities. Our graduates perform successfully in positions such as: › Management consultant for service organisations › Hotel general manager › Senior academic › Corporate policy advisor.

APPLIED RESEARCH UNITS Stenden’s research units bring together people from the industry and professors/ researchers from universities of applied sciences. In recent years, professors of applied research have been inaugurated at Stenden. Our professors of applied research provide the link between industry and academia to create knowledge circulation and knowledge development, professionali sation of lecturers and curriculum renewal. For the Master of Arts/Master of Science in International Hospitality and Service Management, the Academy of International Hospitality Research (AIHR) provides a rich research context with professorships in: › Hospitality Studies › Sustainability in Hospitality and Tourism › Innovation in Hospitality. ACCREDITATIONS The Master’s programme in International Hospitality and Service Management is accredited with a triple ‘good’ rating by the Dutch and Flemish Accreditation Organisation (NVAO) which makes this programme the best in the field. The programme is accredited as the first in Europe by the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE). Furthermore, Stenden Hotel Management School was awarded the prestigious ECA Certificate for Quality in Internationalisation as first school in the Netherlands and first Hotel Management School in Europe. 35

International Leisure and Tourism Studies MASTER OF ARTS (MA) & MASTER OF SCIENCE (MSc) FULL-TIME LEEUWARDEN

Curriculum

WHAT’S IN IT FOR ME? › Option of gaining a dual master’s award (MA and MSc) within 14 months › Active involvement in real research projects as part of the European Tourism Futures Institute (ETFI) › Getting to know how to work with scenario planning, an essential skill for leisure and tourism managers › Getting an unique Stenden certificate in Event Management - in addition to your Master of Arts/Master of Science diploma - when you choose and successfully complete the elective ‘Event Management’ and write your master’s thesis on an events-related topic.

Introduction The Master’s programme in International Leisure and Tourism Studies provides you with in-depth knowledge and qualitative skills to build your career prospects in the Netherlands and abroad. The programme offers opportunities in the leisure and tourism sector, a segment of the labour market established as one of the most important sectors of the global economy and still expanding. These developments require specialists who are able to meet the challenges of the industry. Tourism is regarded as a key driver for economic progress due to its power to generate jobs and income. But the social and environmental impacts should not be overlooked: tourism affects the quality of life of the locals. The programme prepares responsible future leaders. Within the programme, emphasis is placed on a sustainable approach towards leisure and tourism and the impact of leisure and tourism on quality of life. Maximising benefits and minimising costs requires knowledge and understanding, visioning, planning and leadership, in which the process is emphasised rather than the product. Moreover, the programme will enhance and stimulate your innovation and creativity, and prepare you to meet the challenges of a dynamic and rapidly changing industry. PROGRAMME OVERVIEW The Master’s programme in International Leisure and Tourism Studies is characterised by an underlying past – present – future structure. Established theory will be explored (the past), as well as current cases and contemporary issues. To provide a future perspective, scenario planning will feature in the development of policy and planning in leisure and tourism. Students are stimulated to think creatively about the future direction of the industry and their careers. They will deepen their professional knowledge and identify new opportunities for career and personal development.

MODULE 1 Setting the framework : the past (10 wks) Theoretical Perspectives on L&T (10) Explores conceptual contributions of philosophy, psychology, sociology, geography and economics to L&T. Sustainability is a core element.

Research 1: Defining a Contemporary Topic (5)

MSc path

MODULE 2 Operationalising the framework: the present (10 wks) Quality of Leisure and Tourism (10) Analyses quality aspects of L&T in the context of quality of human life from a multidisciplinary aspect, within the context of Community Development.

Research 2: Thesis Proposal (5)

University of Derby Study Trip (15)

MODULE 3 Beyond the framework: the future (10 wks) Policy and Planning & the Future of L&T (10) Explores the frameworks and issues for the development of policy in L&T incorporating scenario planning methods in conjunction with ETFI

Research 3: Data Collection (5)

MODULE 4 Master thesis (10 wks) Research 4: Analysis and writing (10)

Options (one of the following): ETFI Projects (5)

Entrepreneurship and Innovation (5)

Managing Events Organisations (5)

Submission / completion

PROGRAMME LEARNING OUTCOME Through successful completion of the programme, students will demonstrate a critical awareness of responsible approaches towards developments in the leisure and tourism industry and a comprehensive understanding of applied research. As such they are facilitated to become responsible leaders within a dynamic international community. ELECTIVE IN EVENTS MANAGEMENT If you choose the elective in Events Management, you will follow a specially adapted programme within the Master’s programme in International Leisure and Tourism Studies curriculum. The seminars for the modules are organised in separate classes and focus on the events industry. Contemporary literature will be discussed, field trips are organised and guest speakers from the industry will be invited. You will also need to take the elective ‘Managing Event Organisations’ and the thesis must also be focused on the events industry. In total, about 35% of the programme will be focused on the events sector. Upon successful completion of this elective, you will receive a Stenden certificate stating that you have an elective in Events Management, in addition to the Master’s degree. CAREER PROSPECTS The Master’s programme in International Leisure and Tourism Studies focuses primarily, but not exclusively, on the public and semi-public sector at local and regional level. Our graduates typically find jobs in: › Policy and Planning (e.g. policymakers at local, regional and national level) › Management consultancy in larger leisure and tourism companies, such as hotel chains and leisure parks › Research and education (e.g. lecturer in tourism or post-doctorate researcher) › Consultancy and development (e.g. at a consultancy firm or research institute) › Management and coordination of the interests of different industries and stakeholders (e.g. in NGOs and other intermediary, bilateral and multilateral organisations). APPLIED RESEARCH UNITS Stenden’s research units bring together people from the industry and professors/researchers from universities of applied sciences. In recent years, professors of applied research have been inaugurated at Stenden. Our professors of applied research provide the link between industry and academia to create knowledge circulation and knowledge development, professionalisation of lecturers and curriculum renewal. For the For the Master of Arts/Master of Science in International Leisure and Tourism Studies, the European Tourism Futures Institute (ETFI) provides a rich research context with a Professorship in Scenario Planning.

ACCREDITATIONS The Master’s programme in International Leisure and Tourism Studies is accredited with a triple ‘good’ rating by the Dutch and Flemish Accreditation Organization (NVAO) which makes this programme one the best in the field. The programme is accredited as the first in Europe by the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE).

“I wanted an English programme in the tourism field, an international student body, and a programme with a focus on strategy, analysis and planning. I think I got what I wanted and more. The programme is dynamic and affordable and I can easily travel to other countries from here. The lecturers know I want to get the best out of myself; they are professional and they treat us as equals during class discussions. You can get knowledge from books, but I’ve also got a great deal out of the personal development programme here, and from the opportunities to increase my experience and grow as a person and as a professional.” ABYATAR ABYATAR, INDONESIA, STUDENT OF THE MASTER’S PROGRAMME IN INTERNATIONAL LEISURE AND TOURISM STUDIES

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English Language Course PREPARES STUDENTS FOR THE IELTS EXAM, STUDYING AT STENDEN AND LIVING IN EUROPE LEEUWARDEN

English 90% Problem-Based Learning (PBL) 10%

“My goal is not only to pass the IELTS, but also to come into contact with real English. When I start my main study programme at Stenden, I will know how to communicate with students from other countries and teachers.” LIU CHANG YUANYUAN (STEPHANIE)

“You find yourself in such a good learning environment, which helps you to adapt to school and learn about specific classes, such as PBL, that await us in the future.” OLGA GUBINA

Introduction Overseas students are a valuable part of our growing international identity. Thanks to its global footprint, Stenden attracts students from all over the world. The English Language Course helps these students to reach the required level of English (IELTS 6.0 for undergraduate programmes), and helps them to settle quickly into a new culture and study style. If you do not have a sufficient level of English to enrol in one of Stenden’s Bachelor’s or Master’s programmes, you can follow a short or long English prep-course. To be accepted into the English Language Course you need to pass an English proficiency test with the minimum scores listed below: ENGLISH LANGUAGE REQUIREMENTS LEADING TO A BACHELOR’S STUDY Short English Language Course (18 weeks/one semester) › Academic IELTS 5.5 (4.5 for each sub skill). For more information: www.ielts.org. › TOEFL iBT 525 (paper-based), 196 (computer-based) and 70 (internet-based). For more information: www.toefl.org. Original test results must be directly sent from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215. › Cambridge ESOL score FCE-C. Long English Language Course (36 weeks/two semesters) › Academic IELTS 5.0 (4.0 for each sub skill). For more information: www.ielts.org. › TOEFL iBT 500 (paper-based), 173 (computer-based) and 60 (internet-based). For more information: www.toefl.org. Original test results must be directly sent from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215. › Cambridge ESOL score FCE-C. ENGLISH LANGUAGE REQUIREMENTS LEADING TO A MASTER’S STUDY Pre-Master’s Programme (18 weeks/one semester) › Academic IELTS 5.5 (4.5 for each sub skill). For more information: www.ielts.org. › TOEFL iBT 525 (paper-based), 196 (computer-based) and 70 (internet-based). For more information: www.toefl.org. Original test results must be directly sent from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215. › Cambridge ESOL score FCE-C. Long Pre-Master’s Programme (36 weeks/two semesters) Via a combination of Stenden’s Short English Language Course and the Pre-Master’s Programme: › Academic IELTS 5.0 (4.0 for each sub skill). For more information: www.ielts.org. › TOEFL iBT 500 (paper-based), 173 (computer-based) and 60 (internet-based). For more information: www.toefl.org. Original test results must be directly sent from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215. › Cambridge ESOL score FCE-C.

COURSE CONTENT The English language is naturally the central focus of the course, with the aim being for students to achieve an IELTS 6.0. The course is given by teachers from different cultures who are mostly native speakers, qualified and experienced in second language teaching. You will benefit from their expertise and their understanding of the complexities of learning a second language at a high level, as well as the latest technology. The classes include speaking, listening, reading, writing, grammar, vocabulary and business English, as well as general IELTS exam skills. At the end of the course you will take an on-site IELTS exam. PROBLEM-BASED LEARNING The course also includes lessons in problembased learning (PBL). PBL is a problem solving method used extensively at Stenden, with the aim of helping you to develop your skills in critical thinking. Dutch culture, teaching styles and learning styles may be very different from what you’ve experienced in your home country. Consequently, PBL lessons also pay attention to more general study skills, so you’ll learn how to cope with the different styles of teaching and learning at Stenden. The information about the Dutch culture and cultural differences also incorporated into the lessons will help make it easier for you to settle in. PERSONAL COACH You will be assigned to a teacher-mentor who will be responsible for guiding your academic progress throughout the course. The teachers will regularly discuss your progress with you and will intervene in time to offer guidance and avoid problems. ADMISSION To follow the English Language Course, you will need: › A high school graduation diploma from an accredited institution. › An IELTS score of at least 5.0 or TOEFL scores of 500 (paper-based), 173 (computerbased) or 60 (internet-based) or a Cambridge ESOL score FCE-C.

Pre-Master’s Programme (one semester)

Goal of the Programme The Pre-Master’s Programme is especially designed for international students and combines intensive academic English language training, study skills lessons and academic lectures to ensure swift adaptation to Stenden’s Master’s programmes. You will gain greater confidence in expressing yourself and feel more comfortable when engaging with fellow students, lecturers and professors in the Master’s programmes. You will also be able to perform better academically and tackle complex research projects in an effective and professional way. This is an excellent platform for a successful career in industries like hospitality, tourism or services, providing added value for your personal and professional development.

SUBJECTS Academic English is a key subject in the PreMaster’s Programme, which is fairly different from regular English language training. You will spend approximately 3 hours per day on a combination of: › Writing (essays, research reports and dissertations) › Listening (following lectures with ease, taking notes in lectures) › Reading (reading for specific academic purposes, learning specific strategies for effective reading) › Speaking (presenting findings, chairing and taking part in group discussions) › Grammar (improving grammar skills to an academic level) › Pronunciation.

After successfully completing Stenden’s Pre-Master’s Programme including an IELTS exam, you are guaranteed entry into both the Master in International Hospitality and Service Management and the Master in International Leisure and Tourism Studies. The programme is taught on Stenden’s Leeuwarden campus with full access to the library (including digital) and all other facilities at Stenden. The Pre-Master’s Programme is also accessible for students who already meet the entry requirements for the Master’s programmes but simply want to refresh or upgrade their knowledge and academic skills.

To ensure your swift integration into the Master’s programmes, you will spend another 4 hours per week on specific academic subjects related to the fields of service, leisure and tourism including: › Quality management › Policy & planning › Research › Forming concepts › Sustainability strategies › Strategic management › Market value creation. ADMISSION To follow the Pre-Master’s Programme you will need: › A bachelor’s degree, preferably in hospitality, tourism, business or economics, with other subjects being considered as well. › An IELTS score of at least 5.5 or TOEFL scores of 525 (paper-based), 196 (computer-based) or 70 (internet-based) › An intake interview. START OF THE PROGRAMME The Pre-Master’s programme starts in February only. If your IELTS score (or TOEFL equivalent) is 5.0, we suggest that you start with the English Language Course in September and progress to the Pre-Master’s programme in February.

START OF THE PROGRAMME You can start this programme either in September or February.

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the netherlands

International by definition

International trade has been the cornerstone of the Dutch economy since the 17th century and the country has remained open and internationally-oriented to the present day. Located in a delta where several major European rivers flow into the North Sea, the Netherlands was ideally situated to become a centre of trade and transport. Today, Rotterdam is the largest European seaport and Amsterdam Airport Schiphol is one of the four main European airports. The Netherlands is one of the world’s top ten biggest exporting nations and logistics and distribution are key strengths in an economy rated as the 16th largest in the world, in a country with only 17 million people. As well as having its own major homegrown multinationals, the country hosts the main European distribution centres and EMEA offices of an array of major international companies, all of which offer attractive internship opportunities. As well as being a hub for European and intercontinental travel, the Netherlands benefits from its dense and efficient road and rail networks. This, combined with the fact that the country is little more than 300 km long from north to south and 250 km wide from east to west, makes it easy to get around.

“The amazing international environment and the friendly people made it very easy to settle.” AYUDH BHATTARAI, NEPAL

The colour orange

The Netherlands is a constitutional monarchy in which the House of Oranje [which translates to orange], currently headed by King Willem-Alexander, plays a largely symbolic role. There is great public enthusiasm for the traditions associated with the monarchy, such as King’s Day on April 27, when the whole country takes to the streets decked out in orange for a gigantic party. The same happens when the national football team does well, for example during the 2014 FIFA World Cup.

New York City started out as a Dutch colony called New Amsterdam

The Netherlands is the most active European country on Twitter

The Netherlands has been open to people of non-Dutch origin for a long time. It is attractive because of freedom of thought and religion as well as commerce. Today it is home to over 190 different nationalities. This cultural diversity has made it an environment where knowledge, ideas and cultures from all over the world come together. Another distinctive characteristic of the Dutch is their openness in personal interaction and their direct way of acting and speaking. Dutch society is relatively non-hierarchical – for example, teachers tend to be very accessible and are truly interactive with their students – which can help students really get the most out of their studies. Holland is also a safe country by international standards, with low levels of violence and street crime.

English widely spoken

Thanks to the country’s international orientation, other languages are widely spoken – familiarity with French and German is common and it will be hard to find anyone who does not speak English. In fact, approximately 90% of the Dutch population speaks English – a percentage not found anywhere else in Continental Europe. It was therefore obvious that the Netherlands would become the first non-English speaking country in the world to offer course programmes taught entirely in English. At Stenden, these programmes are delivered in part by native English-speaking staff to maintain the highest teaching standards.

Whenever we talk about transport, we cannot forget bikes. The Netherlands has significantly more bikes than people (work that one out!), with thousands of kilometres of cycle lanes and traffic lights just for cyclists. Given this infrastructure and the fact that the bulk of the country is as flat as a pancake (also a local specialty), bikes are the ideal way to get around over short distances, for example in a student town. Of course, they are also eco-friendly and help you to stay in shape!

richest d n 2 e th countroype in Eur

“I enjoy my life in the Netherlands. It’s a nice country to live, study and travel in and for social communication. The cities are very clean and traditionally designed. You don’t see many high buildings here, which helps people breathe easily.” JIE YANG, CHINA

3rd best in the world university average

lands r e h t e N The fittest is the y in Europe countr

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Full of bikes

the 3rd best in the world in English

680,000 exist dujoebs in the USA business to Dutch & inves tment

The Netherlands finished 3rd in the most recent FIFA World Cup 40

Open and diverse

attractive study destination

It’s the 3rd best country in world for work-life balance

On average, a Dbiuktceh person rides a and 2.5 km per dayear 900 km per y Dutch people are the in the world with a tallest height of 184 cm fo n average and 170 cm for womr men en 41

dynamic student towns leeuwarden

Leeuwarden has been proclaimed European Capital of Culture 2018, which is nothing short of a dream come true. This title generates energy, creates dynamism and is a clear expression of Leeuwarden’s ambitions.

LEEUWARDEN Leeuwarden is situated in the north of the Nether lands, about 140 km north-east of Amsterdam and only 100 km from the German border. The Wadden Sea (UNESCO World Heritage) and its four islands are a haven for both pristine nature and water sports, and they are within 20 km of the student city Leeuwarden. The historic city centre of the ‘European Cultural Capital 2018’ not only boasts a captivating cultural heritage but also numerous cafés, boutiques and small shopping streets. With its small canals and bridges, Leeuwarden is also known as ‘the Venice of the North’. The lively city hosts no fewer than 25,000 Dutch and international students attending the city’s three universities. About 25% of all students are foreign, making Leeuwarden a truly international student town. All of the facilities that you could wish for are there, including gyms, cinemas, theatres, bars, nightclubs, department stores and a shopping mall. Because of the city’s size and the excellent cycling network every location in Leeuwarden is easy to reach by bike. Everything you might need is nearby, but there is also much to do, see and experience further afield. Fast train services link Leeuwarden to Amsterdam and Schiphol Airport, Groningen Airport Eelde, and the rest of Europe. Leeuwarden is a perfectly-sized, dynamic and international student city, full of warm-hearted people who welcome students with open arms.

THE CAMPUS Stenden currently has more than 11,000 students attending from 85 different countries and employs 1,000 members of staff. Professors maintain the essential link between the programmes and the professional field through applied research. Stenden Leeuwarden is housed in a modern building with stateof-the-art teaching facilities. You can make use of a fantastic open study space with ICT and conference facilities, as well as a special ‘Knowledge Boulevard’, a library, hairdresser, bank, job agency and a canteen where you can enjoy organic dishes from all over the world. The University Sports Card gives you access to a wealth of sports facilities at an affordable price.

EMMEN Emmen, a town with roughly 110,000 inhabitants, lies in the north-east of the Netherlands. The city is a few kilometres away from the German border and therefore part of an active trade community with Germany. The centre of the town hosts WILDLANDS Adventure Zoo Emmen, one of Europe’s finest and most-visited zoos, where you can see animals roaming free over large areas. Sports lovers are well catered for with 13 sports centres and 8 swimming pools. A single sports card gives you access to all of the sports facilities at an attractive price. Emmen is a friendly, laid-back town, but there are still plenty of bars and cafes for a night on the town. You will have no trouble finding accommodation – Stenden operates several student residences with fully furnished rooms. Emmen’s local economy offers plenty of opportunities for internships and some good prospects for graduates of economics.

Leeuwarden, The Netherlands “Truly an international student town!”

emmen

“Leeuwarden is an attractive and cosy student town, filled with positive feelings. There are a lot of things to do on the weekend. What I like most is getting around the city by bike. For students who like an active lifestyle, Leeuwarden offers many indoor and outdoor sport facilities.” MARTIN KUSNEDELCHEV, BULGARIA

Between 2014 and 2019, but culminating in 2018, Leeuwarden will step onto the European stage with at least 40 major cultural events, in cooperation with other cities and areas, both nationally and internationally. The central theme is the connection between the people of Europe who seek to share ideals and build a better future together, one with improved employment, economy and education, with enhanced links between culture and nature and a greater understanding of each other’s identity and diversity.

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3-year track programmes for selected students Stenden introduces 3-year tracks for several of its regular programmes. These include International Hospitality Management, Media & Entertainment Management and Tourism Management.

Facts 4

figures

10,500 students locations outside the Netherlands 41% men

Leeuwarden

59% women

Doha, Qatar

5 most popular

English-taught bachelor programmes at Stenden

Dutch

More information about the content of these 3-year track programmes and their selection criteria can be found in the programme section at www.stenden.com.

different nationalities… a selection

German Chinese Spanish Bulgarian

Lithuanian Romanian French Italian British Russian Vietnamese

International Hospitality Management

in the Netherlands

Port Alfred, South Africa

100

The entry requirement for these 3-year tracks is a high school diploma that gives you access to your country’s highest education. Additionally, the skills and competences needed to follow these programmes will be assessed.

Jump International Innovative

Latvian Indonesian

International Hospitality Management Tourism Management Media and Entertainment Management International Business and Management Studies International Logistics Management

Brazilian Irish

into the world of Stenden

PBL Enterprising

Inquisitive Internships

11 bachelor study programmes

2 master study programmes

2 associate degrees

9 practical training companies

The Grand Tour has existed since 2000 During the 2015/2016 academic year some 608 students went on a Grand Tour

English taught Real-world Learning

218 South Africa

Small scale Grand Tour Personal

Media & Entertainment Management 44

Stenden’s Study Programmes |

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Emmen

locations

Bangkok, Thailand

Tourism Management

Assen

Meppel

Bali, Indonesia

The 3-year programmes are shorter and more intense versions of our regular 4-year bachelor programmes. They will be awarded with the same European Bachelor’s Degree and are accredited by the Dutch Ministry of Education.

Groningen

29 Qatar

110 Indonesia

216 visited multiple countries

“According to the International Student Barometer, students rank us highly for”:

Employability, Work Experience, Living Costs, Accommodation Costs, Making Friends

35 Thailand

PBL

Stenden’s education system Work on assignments in groups of 12

Typical classes at Stenden

Lecture - PBL – Group work Home study - Workshops

facilities & services

“The education system is very different to what I was used to in Brazil and the problem-based learning approach helps me to better understand how to work with people from different cultural backgrounds.” ALEXANDRE MANGAS, BRAZIL, STUDENT INTERNATIONAL BUSINESS MANAGEMENT STUDIES

We know that studying in a foreign country can be an exciting prospect. Therefore, we focus on providing specific support for our international students. We offer a warm welcome to students from all over the world.

Intro week

An introduction week is organised for all international students. The StendenWise programme helps new students get better acquainted with the University, and first-year students can be assigned a buddy (a senior student) to guide them through their first days in the Netherlands. Every student has a Study Coach, who helps with various study and personal matters.

Information Centre

Our International office employees at I-study Information centre are there to assist students on their arrival and during their course.

Contemplation

Stenden Leeuwarden offers both students and staff members the opportunity to contemplate, pray and meditate. At the Contemplation Centre, you can use the Buddhist/Hindu, Islamic and Christian room. Books, music, incense and special clothes are available.

Student Housing

Stenden guarantees accommodation for all non-EU and exchange students at the Leeuwarden location. Students from within the EU will be assisted on a first come, first served basis. All those students who are coming to study in Emmen or Meppel will also be provided with guaranteed accommodation. StudentStay is Stenden’s offical partner company, and offers a wide range of student housing options. For more information, check www.studentstay. com. StudentStay offers a wide range of rooms in shared flats as well as independent studios. All housing is located in the city or right across the campus in Leeuwarden. The rooms are fully furnished with all of the facilities necessary for comfortable living and studying.

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Personal Coaching At the start of your study a personal coach will be assigned to you to provide you with personal guidance during your study. This coach will stimulate your focus on your personal development and your career, assisting you in analysing yourself on a regular basis to develop your strengths, knowledge and skills.

Hestia

StudentStay is currently located in Leeuwarden, Emmen and Meppel: www.studentstay.com Tip: Check the “Leeuwarden Housing Market” group on Facebook. International students frequently use this group to share information about housing in Leeuwarden.

Stenden Toastmasters

At Stenden Toastmasters you will improve your public speaking performance, meet new friends, network with professionals and develop leadership skills. Started in 2009, Stenden Toastmasters addresses all Stenden studies and works in close partnership with Toastmasters International. For more information contact us via the Facebook page (www.facebook.com/ StendenToastmasters) or visit www.toastmasters.nl/clubs-en/stenden.

International Student Club Emmen

The Student Lounge in Leeuwarden, “A home away from home”, Hestia is a cosy house with a welcoming lounge right next to Stenden Leeuwarden. Hestia is extremely popular amongst national and international students for socialising, The Country Club is an international student parties and study-related activities. For further club at Stenden Emmen. Everyone is welcome, details, please find us on Facebook. irrespective of where you come from, be it the Netherlands, Germany, Spain, China, or any come to hestia to: other country. This is where you can get to know people from all over the world in a very › Chill out, meet interesting people and learn pleasant environment. Chinese student Yang about other cultures Yu is a member of the Country Club at Stenden › Watch TV and movies on large flat-screen TVs Emmen: “We organise a lot of activities with › Play various board games international flavours and special themes.” Yang › Play table tennis and darts › Organise meetings, dinners, semester talks, etc. Yu was co-organiser of the Chinese New Year Party in Emmen. › Hold PBL sessions › Enjoy a coffee, tea and chat without having to make a reservation.

Sports pass

in leeuwarden In Leeuwarden, you can get your muscles working thanks to the student sports pass, which gives you access to various sports all year round and at a considerable discount. For more information, visit http://studentensportleeuwarden.nl. in emmen Emmen, Meppel and Assen offer you an ‘HBO Sport Pass’ that provides access to unlimited sports facilities all year round. For more information, go to www.hbo-sport.nl.

Canteen

The Canteen is a pleasant lounge at Stenden Leeuwarden where you can enjoy delicious international snacks, warm and cold meals, fresh coffees, juices and other beverages every day of the week. A focus on organic ingredients means that the catering is sustainable. The food truly comes from all parts of the world – we have Asian, European and African corners. The Canteen is the perfect place to meet your fellow students for an enjoyable meal or drink.

World of Opportunities

How many students have the opportunity to broaden their horizons by travelling to different countries and experiencing various cultures during their studies? At Stenden, this opportunity is available to all students with no delays in the programme. Students can follow part of their study at one of Stenden’s international campus sites in Bali, Thailand, South Africa or Qatar, or at one of our partner institutions worldwide. Grand Tour is a unique opportunity for students to enrich their international education experience.

&Travel

Study grand tour The Grand Tour offers you the opportunity to study at our international campus sites in the Netherlands, South Africa, Qatar, Bali and Thailand. Each of our campuses works on a modular basis with an interdisciplinary approach and our problem-based learning (PBL) system is used on every campus. Local teachers and students make studying at any Grand Tour destination a truly international experience. Grand Tour offers various study options, ranging from minor to major courses of study. The Grand Tour team will actively assist you with your preparations for your international experience by arranging your accommodation overseas, assisting with your visa arrangements, and more. www.stenden.com/grandtour

“The Exchange program is the best way to discover new cultures and to meet a lot of new people from all over the world. The students I met were independent, very social and determined to make those the best four months of their lives.” ANNIEK VOS, THE NETHERLANDS, FOURTH YEAR STUDENT MEDIA AND ENTERTAINMENT MANAGEMENT

“I had an incredibly good stay in Thailand. The combination of studying at the university, learning about the cultures in daily life, and the immense range of leisure activities is something that I would not have wanted to miss.” MARIAN JESSE, GERMANY, ALUMNUS INTERNATIONAL LOGISTICS MANAGEMENT

exchange You can expand your international network by taking up an exchange programme at one of our partner universities in countries like the US, Australia, Chile, Sweden, the UK, Hungary, Spain, and many others. An exchange programme gives you the opportunity to take courses offered at a foreign university and learn from different professors. With more than 100 universities to choose from, it should be easy to find one with just the right combination of courses, facilities and environment to meet your personal and academic needs and interests. www.stenden.com/exchange

“There is not just one ultimate highlight out of the five incredible months I spent in South Africa. The inhabitants of South Africa are so friendly and happy with the things they have. It’s a beautiful country and I still miss it every day.” MARLOES VOLKER, THE NETHERLANDS, ALUMNUS LEISURE MANAGEMENT

internship abroad A marketing traineeship at a 5* hotel in Los Angeles or a logistics project at BMW in Germany? An internship abroad allows you to immerse yourself in a different culture while learning about the business in which you will have your career. You will have the chance to develop better interpersonal communication skills, leadership skills and a better understanding of the world around you. Stenden has links with companies all over the world. Take this opportunity to enhance your international work experience.

“At school we had classes in intercultural management as well and we had to keep a diary and keep track of interesting intercultural differences. This helps you in becoming more aware of the differences and helps you gain an understanding of the new culture you are living in.” CHRISTA LEENHEER, EVENT MANAGEMENT 1, WENT TO BALI

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‘’If I had to describe my time in Qatar in one word it would be AMAZING. I met the most amazing people, did so many fun things and learned so much. One advice I can give is to have an open attitude. Realize that you are going to a very different culture and you are a guest in their country so try to adapt to their way of life and respect it, even though it might be very different from yours.’’ INGE BRANDS, ALUMNUS MEDIA & ENTERTAINMENT MANAGEMENT, WENT TO QATAR 49

admission requirements BACHELOR’S STUDY PROGRAMMES

MASTER’S STUDY PROGRAMMES

ACADEMIC REQUIREMENTS In order to apply, all EU and non-EU students need to have one of the following diplomas: › International Baccalaureate Diploma (IB) or European Baccalaureate Diploma › High school diploma from an accredited institution › GCE, O-level (at least 4 subjects with an end result of at least A,B or C) + GCE, A-level (at least 2 subjects). All 6 subjects should be different subjects. › Associate, Bachelor’s or Master’s degree.

ACADEMIC REQUIREMENTS To follow the Master’s Programme you will need: › A Bachelor’s Degree (internationally recognised), preferably in Hospitality, Leisure,Tourism, Economics or Business Studies. Students with other Bachelor’s degrees are evaluated on a case-by-case basis. Work experience in related fields is not required but is recommended.

ENGLISH LANGUAGE REQUIREMENTS EU students: If you come from a country within the EU zone, you may be exempted from taking an English proficiency test. Please check the complete list of exemptions at www.stenden.com/admission-requirements NON-EU students: All students coming from outside the EU need to take an English proficiency test. Exceptions will be made for students who followed their previous education in a country where English is the official working and educational language. Stenden accepts three kinds of official language tests: IELTS, TOEFL iBT and the Cambridge Certificate of Proficiency in English. › Academic IELTS 6.0 (with a minimum score of 5.0 for each skill). For more information: www.ielts.org. › TOEFL iBT 550 (paper-based), 213 (computer-based) and 80 (internet-based). For more information: www.toefl.org. Original test results must be directly sent from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215. › Cambridge ESOL score CAE-C.

ENGLISH LANGUAGE REQUIREMENTS › An IELTS score of at least 6.0. › Additionally, each student with an IELTS 6.0 score will be individually interviewed to assess motivation and level of English. Students with an IELTS score lower than 6.0 have the option of upgrading their academic language and study skills through the Pre-Master’s Programme at Stenden. Please read more about the Pre-Master’s Programme at Stenden on page 39 of this magazine.

Scholarships Are you looking for options

to finance your study at Stenden and/or looking for a prestigious scholarship? Stenden proudly participates in several scholarship programmes including the Holland Scholarship Programme to provide targeted financial assistance to international under graduate and postgraduate students. Please visit www.stenden.com for the most up-to-date overview of scholarship opportunities.

Meet Stenden worldwide Stenden representatives visit fairs and organise seminars in a number of countries. Please check the calendar on our website www.stenden.com to find out when we will be visiting a location near you.

VISIT STENDEN AT THE INTERNATIONAL OPEN DAY! EXPERIENCE THE WORLD OF STENDEN! We invite you to visit Stenden during one of our International Open Days. The day is full of interesting activities, allowing you to get acquainted with Stenden and its educational programmes, and the opportunity to meet Stenden students, professors and people from all over the world is guaranteed. You just need to get here and we will take care of the rest! Our upcoming Open Days are on the following dates: › 19 November 2016 › 11 February 2017 The locations in The Netherlands: › Leeuwarden › Emmen › Meppel (only for the ITEPS programme).

“The interesting thing was being guided by Stenden students for the day. It was very nice to get to know the students and hear them talk about their own experiences. The days I spent at Stenden University were really memorable, and I hope to study there after my graduation!”

APPLICATION PROCEDURE EU and non-EU students applying for Bachelor’s/Master’s programmes EU and non-EU students need to apply for a Bachelor’s or Master’s programme through the national application system Studielink (www.studielink.nl) before the deadline. The next day you will receive an email with your Stenden email address which you need to use to create an IGO Stenden account. You can upload your documents to this portal account and check the status of your application. If your English is not sufficient, we will set up an English Language Course application for you. The complete list of all the necessary documents for uploading can be found at www.stenden.com. If you have any further questions about the application procedure, please contact our International Office staff at: Tel: +31 58 244 19 40 Email: io@stenden.com WE ARRANGE AND APPLY FOR VISA AND RESIDENCE PERMITS FOR NON-EU STUDENTS! All international students (except residents of the EU*/EER, Australia, Canada, New Zealand, Japan, South Korea, Monaco, USA and Switzerland) who plan to stay in the Netherlands for more than three months need a visa to enter the Netherlands. Stenden’s International Office will help international students to apply for the visa using an accelerated procedure. As well as the entry visa, the International Office will apply for the residence permit, which will be issued for the duration of your study years. APPLICATION DEADLINES EU students: September intake: 15th August February intake: 17th January

ELIZAVETA SUDEREVSKAYA, RUSSIA NON-EU students: September intake: 1st June February intake: 1st November Please note that deadlines are subject to change; so to make sure you have the most up-to-date information, please check our website www.stenden.com. ANNUAL TUITION FEES Current tuition fees will be published on www.stenden.com. Please note that the tuition fees are subject to change every academic year.

Stenden’s Study Programmes | INFOZINE ABOUT STUDYING AT STENDEN

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Stenden international campus sites leeuwarden

groningen

meppel

emmen

qatar

thailand

indonesia

south africa

STENDEN UNIVERSITY OF APPLIED SCIENCES

LEEUWARDEN, THE NETHERLANDS

EMMEN, THE NETHERLANDS

MEPPEL, THE NETHERLANDS

Visiting address: Rengerslaan 8, Leeuwarden Postal address: P.O. Box 1298 8900 CG Leeuwarden The Netherlands T +31 58 244 17 63

Visiting address: Van Schaikweg 94, Emmen Postal address: P.O. Box 2080 7801 CB Emmen The Netherlands T + 31 59 185 31 92

Visiting address: Van der Duyn van Maasdamstraat 1, Meppel Postal address: P.O. Box 496 7940 AL Meppel The Netherlands T +31 522 853 400

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Where Stenden is mentioned we are referring to Stenden University of Applied Sciences.

MERGER WITH NHL Stenden University of Applied Sciences and NHL University of Applied Sciences intend to merge. For the latest information go to www.stenden.com/merger

study@stenden.com www.stenden.com

3 Year Fast Track Programme Advantages of the 3 Year Fast Track Programme: › Get your BBA International Hospitality Management degree within 3 years instead of 4 › Direct admission to the one year Master Programs at Stenden › Follow part of your studies at one of our campuses abroad › Excellent career prospective due to the ten month paid internship in the last year of study

www.stenden.com

Information about the study programme Since 2014 Stenden Hotel Management School offers a three year Fast Track programme for students with a suitable high school diploma (entry level for academic universities). This programme consists of 180 European Credits (60 credits per year) and is a shorter, more intense Bachelor Programme on a higher level. DIFFERENCES TO THE FOUR YEAR BACHELOR PROGRAMME: › Predefined order of courses and classes › One specialisation minor instead of two › More self study WHAT DOES NOT CHANGE? › 20 weeks of practice in the 4* Stenden Hotel › 10 month paid management internship in more than 60 countries › Study abroad for 10 weeks is possible

Study programme YEAR 1: THE SERVICE INDUSTRY In the first weeks of your study you take part in a programme that introduces you to the service industry with extra workshops, activities and self study. By means of subjects such as Marketing, Human Resource Management and Finance students will gain significant insight into the organisational structures of the hospitality industry. Next to theory classes you will get to know all departments of our 4* Stenden Hotel during practice. You will also be promoted to operational manager or supervisor during your first year. Theory classes will focus on tactical management insights, such as business procedures and quality assurance. Next to lectures, workshops and PBL, a relatively high amount of self study will be expected. You will also elaborate further on your languages skills and take part in language classes: French, Spanish, Russian or Mandarin. YEAR 2: BECOME A MANAGER The second year focuses on strategic management including important topics such as financial management, increase of turnover, market research as well as writing a business plan. As a preparation for your dissertation you will, together with a fellow student, research the internal or external strategy of a company. In the Stenden Hotel you get promoted to manager and receive the responsibility for an entire department. To deepen and broaden your knowledge you can choose to do a specialisation minor in the Netherlands or at one of the International Campus Sites in Thailand, South Africa, Indonesia or Qatar. You can also choose to do two minors, however then your study will have to be extended by 10 weeks. YEAR 3: START UP YOUR PROFESSIONAL CAREER In the third and last year of the programme you will do a paid management internship for 10 months. Next to the internship you will work on your dissertation. Stenden has access to a network of 600 internship companies in more than 30 countries including four and five star hotels, cruise lines, event agencies, banks and insurance companies and others. The majority of students find a job within four months after their graduation and are often even recruited by their internship company. ADMISSION REQUIREMENTS To get accepted for the Fast Track Programme students need a suitable high school diploma (entry level for academic universities). For a list of accepted diploma’s please visit the website. Additional requirements may apply depending on the country of origin. Please check the general admission requirements for Bachelor programmes on the website. EU students need to apply online for the education ‘International Hotel Management 3Y FAST TRACK’. This programme is accessible for a limited amount of students. Students will be selected by a motivation interview after application and before the summer vacation. LOCATION: Leeuwarden START: September MORE INFORMATION: Sabahattin.yucedag@stenden.com

STENDEN UNIVERSITY OF APPLIED SCIENCES Rengerslaan 8, Leeuwarden Postbus 1298, 8900 CG Leeuwarden, The Netherlands T +31 (0) 58 244 11 00 | info@stenden.com